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CAS E STU DY
// expertise
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PROVIDING EXPERTISE
ON A FAILED SYSTEM
RELEASE
Completing a vital CRM iteration rollout for an
International Management Consulting Firm
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Magenic’s expertise took a chaotic situation with an unstable process and
application, and replaced it with consistency and, most importantly, confidence
in the system.
Situation
Solution
Results
An international management consulting
firm was having problems completing the
rollout of a major iteration of its custom
marketing CRM system. The client had
been using an offshore vendor for two
years to develop the application, but
the results were poor. The roadmap
was constantly changing and the client
had no control over quality and results.
It became clear the vendor lacked the
ability to complete the task. With major
architectural changes still required, the
client knew they needed a partner with the
expertise to implement the changes and
rollout a finished product.
Magenic was facing a challenging
situation that required a team of
experienced professionals to get the job
done. In addition to implementing major
architectural changes, many defects were
found in the system that needed to be fixed.
Magenic’s development team, consisting of
onshore and offshore resources, was able
to provide technical leadership, planning,
project ramp-up, and estimation for the
entire rollout. Magenic was able to work
with the client to complete the rollout
successfully. It was so successful, the
client added a second team to add features
and enhancements.
What had been an extremely
stressful and complex problem for
the client was now a successful
business system due to Magenic’s
proficiency throughout the
engagement.
In addition to rolling out the major
release of the CRM system and
surpassing expectations, Magenic
was able to deliver enhancements
that were not thought possible in
the given timeframe, fixed many of
the features that had never worked
before, and made data more
available and usable.
This case study is for informational purposes only. Magenic Technologies, Inc., makes no warranties, express or implied, in this summary. Other product and company names mentioned
herein might be the trademarks of their respective owners. © 2015 Magenic Technologies Inc. All rights reserved.