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DATASHEET
REAL-TIME, INBOUND LEAD FORM DATA
ENRICHMENT FOR THE B2B MARKETER
BENEFITS
THE CHALLENGE
(( Increases conversion rates,
decreases the cost per acquired
lead
For B2B marketers, a huge gap exists between the need to keep registration forms short (and,
as a result, conversions high), and the need to capture the key demographic and firmographic
information required to power lead nurturing, routing, scoring, targeting and segmentation. For
(( Speeds lead routing and handoff
to increase pipeline creation
too long B2B Marketers were forced to pick between two bad options: 1) Make forms shorter
and higher converting but go without the data needed for marketing, or 2) ask more questions
(( Helps prevent incomplete,
inaccurate and non-standardized
data from entering the marketing
database
and get the data you need, but convert fewer visitors.
THE SOLUTION
(( Works in conjunction with and
speeds progressive profiling
SmartForms™, powered by ReachForce, is the industry-leader in real-time landing page data
enrichment. SmartForms™ quickly and easily plugs in to your existing forms and landing pages,
(( Improves database visibility,
value and health through
standardization
allows you to reduce the number of fields on your forms, and works behind the scenes to
enrich your leads in real-time. The solution integrates with all marketing automation systems,
THE $1-$10-$100 RULE:
“It takes $1 to verify a record as it’s entered, $10 to
cleanse and de-dupe it, and $100 if nothing is done
as the ramifications of the mistakes are felt over and
over again.” – JONATHAN BLOCK, SIRIUS DECISIONS
and other lead form technologies.
(( On the first visit provides the data
required to build segments and
do better 1:1 marketing
Whether for webinar registration,
paid search landing pages, content
(( Provides the data fuel needed
to power nurturing and scoring,
thereby increasing marketing
automation ROI
marketing, email response landing
pages or contact forms, SmartForms™
can make every marketing lead capture a rich data event. Depending on your own business
needs, SmartForms™ can append to each lead over 100 different data points, including data
such as address, industry, revenue, employee count, and much more. Additionally, installed
technology data can be appended as well as the
corporate hierarchy including site, HQ, domestic
parent and global parent.
Once enriched, the data is simply sent along to its
original destination — without requiring fundamental
changes to your Marketing Automation or CRM.
what they see
First Name:
What you get
First Name:
Jennifer
Email:
[email protected] Location Count:
23
503-294-7025
7372
Last Name:
Last Name:
Email:
Company:
Phone:
Company:
Address 1:
Phone:
Address2:
City:
SUBMIT
State:
Country:
Employee Count:
Anderson
Employee
Webtrends Inc.
Annual Revenue:
851 SW 6th Ave
SIC Industry
Ste 600
Portland
Oregon
USA
SIC:
Name:
NAICS:
NAICS Sector
Name:
Company URL:
325
$42,200,000
Prepackaged
Software
511210
Software Publishers
www.webtrends.com
+ Many other data points
ABOUT
Every day ReachForce helps thought-leading marketers increase their revenue contribution by solving their toughest data quality, data
completeness and data integration problems. By finally putting the keys to their own data kingdom in the hands of the underserved B2B
marketer, we transform them into heroes, help them create a dramatic impact on revenue, and ultimately command a more strategic role
in their organizations. Now it’s your turn.
www.reachforce.com