FIREHOSE FEED DESCRIPTION: Madison Logic Data’s Firehose Feed is a first of its kind aggregated supply of company level behavioral interactions mined from across the B2B Web. MLD monitors over 1 billion B2B interactions on a monthly basis. Interaction types include users reading articles, downloading white papers, performing searches, etc. Each interaction is associated with up to 10 granular B2B topics, assigned from our 2,300+ level B2B taxonomy. THE FIREHOSE DATA IS MODELED BY OUR CUSTOMERS TO DISCOVER THE FOLLOWING: • Topics surging across a specific company, or set of key accounts, industries, etc. commonly leveraged for content creation • A list of companies that are surging on specific sets of topics, and in turn contact discovery, ad targeting intelligence and call center efficiency • Next generation website personalization and content ordering • Massive efficiencies in Lead Scoring, Predictive Analytics STATS: The daily file has: • 4MM – 30MM rows of data • 1-12GB file size Business 3.99% Energy/Construction/ Manufacturing 3.45% Over 1.9MM domains monitored across 1,000+ B2B sites. Government 2.46% Automobile 1.04% Fortune 500+ 6.35% Technology 30.90% Healthcare 7.66% Marketing 9.62% Human Resources 12.65% Finance 9.93% Consumer Technology 11.94% 257 Park Avenue South | 6th Floor | New York, NY 10010 | P: (718) 412-2401 | www.bombora.com