Minutes of the Marquette Food Co-op Board of Directors April 21, 2015 Meeting Start time: Meeting was called to order by president Tom McKenzie at 6:00 p.m. Roll call: Tom McKenzie, Brian Brady, Phil Britton, Barbara Krause, Janna Lies, Cori Noordyk, Mike Potts, Emily Wright. Brad Jackson (excused). GM Matt Gougeon, Natasha Lantz, Kat Eaton. Beth Millner, Adam Johnson, Jason Schneider. Absent: Staff: Public: II. Preliminaries: Approval of Agenda & Additions: The agenda was reviewed and no changes were made. Motion: To approve agenda without changes (motion by B. Krause, second E. Wright). Action: Motion passed unanimously. Review of March Minutes: The minutes were reviewed and no changes were made. Motion: To approve the March minutes without changes (motion by P. Britton, second C. Noordyk). Action: Motion passed unanimously. Electronic Communications: None. III. First Public Comment: Adam Johnson from the Lions Club and Partridge Creek Farms in Ishpeming introduced himself and shared about Partridge Creek Farms, which has its groundbreaking this week. He explained that it will be an incubator farm with the goal of changing the community model and bringing people together. They are interested in networking with other institutions and would like to talk with the MFC about offering a class this summer related to the GAP program. Beth Millner provided an update and shared that she met with Clayton who was very open to talking with her about local meats. Beth reported that she encouraged Seeds and Spores to contact Clayton and they are planning to meet. Beth shared her concerns surrounding the wide range of meat quality offered by the MFC and said she thinks that shoppers may have certain expectations about what is available at the store, and offering lower quality product to appeal to a broader customer base may water down the niche of offering high quality meats at the MFC. She commented that the supplier report cards that were mentioned at the March meeting might be very helpful in educating consumers and addressing these concerns. Jason Schneider introduced himself as Director of the Marquette Chamber of Commerce and will be speaking to the board later in the agenda. IV. GM Monitoring (a) L8 – Communication and Counsel to the Board (M. Gougeon): The board received the report and reviewed it prior to the meeting. The board determined that the report demonstrated compliance. ! "! Interpretation Reasonable: Yes. Adequate Data: Yes. The report was accepted as in compliance. The GM added that the data needs to be verified. He will start sending all of the data to the Board President starting next month. (b) Store Report/Expansion Report (M. Gougeon): The GM reported that sales are good and March was the biggest month ever at the MFC with sales of $688,000. The store is on track to meet or beat the budget for the first quarter and is on the cusp of a 1% UNFI price break based on volume. The MFC worked with Nick Greiwahn, a refrigeration instructor at NMU who had his students work on the MFC’s energy optimization rebate as a class project. The MFC will get $8,000 back on its refrigeration equipment purchases from the rebate and is working on the same application for lighting. The GM reported that he attended the NCG Spring Meeting and provided the board with a packet of materials for the board’s eyes only. The MFC is collaborating with the Great Lakes Group and the GM will serve as chair of the Innovation Committee. The meetings focused on competitive strategy and price perception. The GM also visited several stores and reported observations about pricing and merchandising. PCI compliance was also discussed at the meeting. The GM reported that retailers have to build the necessary firewalls to prevent data breaches. There are high penalties for breaches, and the MFC is finishing the final steps for full compliance. The GM shared that the MFC was recognized at the meeting for its growth. The store is also planning ahead to prepare for future competition in 2017. Progress is being made on the wage schedule, bulk department reset, pricing strategy, marketing campaign, and capital campaign. The messaging campaign will start with surveys this week. The draft disclosure document for the campaign is ready. The MFC will be building a shed to store equipment and returnables. The special order room will become an office for Mary Moe. The MFC is also sponsoring a co-ed softball team and is looking for more players. The team will meet every Thursday and the fee is $40 per player. (c) Chamber of Commerce (M. Gougeon, J. Schneider): The GM introduced Jason Schneider from the Marquette Chamber of Commerce. Schneider updated the board that a press release will be going out on Thursday and the Chamber will start its member drive. The MFC has already joined at the Champion Level. Schneider provided background about the Chamber, sharing that the city approached him and he interviewed local businesses to assess need and interest and began forming a board of directors. MFC GM Matt Gougeon is President of the Chamber’s board of directors. Schneider explained that the Chamber is positioned to not compete with the many other service providers in the area, but instead exists to benefit the community as a whole by strengthening businesses. Memberships are horizontal, with all members having one vote regardless of levels. Higher membership levels are associated with greater marketing opportunities. The Chamber will serve the city of Marquette, Chocolay Township, and Marquette Township. Schneider thanked the MFC for its support. (d) G10 – Secretary’s Role (B. Brady): G10 was discussed and no changes were recommended. It was noted that although the Secretary may delegate responsibilities, such as the delegation of accurate record keeping to the Board Recorder, the Secretary remains responsible for the delegated activities and accuracy of the record keeping. ! #! (e) Board Education – Set Retreat Date; Begin BOD Orientation: The recently elected board members were reelected and do not require orientation. The date for the Annual Retreat will be October 3, 2015. The Annual Harvest Potluck is October 2, 2015. (f) Update Directory: The board reviewed directory information and made the following revisions: P. Britton’s board term end date was updated to 2018. B. Krause’s board term end date was updated to 2018. J. Lies’ board term end date was updated to 2016. M. Potts’ board term end date was updated to 2017. E. Wright’s board term end date was updated to 2017. V. Second Public Comment Period: Natasha Lantz spoke on behalf of Northern Vegans to inform the board about a movie screening for Cowspiracy at Thomas Theaters on Wednesday, April 22. Free passes are available prior to the screening. The cost is $5 at the door. Beth Millner commented that Clay has done a great job of labeling deli items for various dietary restrictions. Adam Johnson inquired about issues with bugs in lettuce and kale. Natasha responded that some kale varieties are less resistant to aphids, which have to be removed manually. She also commented that local kale should be available at the MFC soon. VI. Outreach Reports (a) U.P. Food Exchange Report (N. Lantz): N. Lantz reported that Neil is currently working on bringing on new buyers for the online marketplace. The publication Michigan Agriculture did a feature article on UPFE. The UP Food and Farm Directory will be out June 1. Neil has an opportunity to visit a food co-op in New Mexico that has its own distribution warehouse. The Food Summits will undergo changes this year and will have more marketing to the general public. (b) Outreach Report (N. Lantz): N. Lantz reported that tomorrow is Earth Day and the MFC will launch a pollinator project with the Superior Beekeeping Club that will run through May 22, the MFC’s anniversary at its new location. There will be a live observation hive and signage showing what products would not be here without bees. There will be demos at the store in celebration of the May 22 anniversary. There will also be a limited edition first anniversary mug. The board is encouraged to attend and to wear their MFC t-shirts. Surveys will start this week and will be available online and on Facebook. This survey will be used to get data for the upcoming messaging campaign. AMCAB approached the MFC about “Cooking Matters,” a nationwide program that helps low-income individuals learn how to stretch their food dollars. Abbey is working with the Smart Seeds Save Seeds program and networking with schools. Sarah has been approached for more private cooking classes in the community classroom. Work on the MFC website is still underway. The new site will have several online forms that will allow data to be entered straight into a usable database, rather than having staff enter data manually, so a lot of work must be done on the back end before the new site is launched. Work on the supplier report cards is underway. N. Lantz shared that the intent is not to rate suppliers but to provide information to consumers so they can make choices based on their own personal food values. The 2016 Annual Meeting will be March 18, 2016. ! $! VII. Break VIII. Board Monitoring & Discussion (a) Committee Reports: (i) GM Evaluation (J. Lies, B. Brady, and T. McKenzie.): No report. (ii) Finance Committee (B. Krause, J. Lies, and B. Brady): The committee met and discussed that the store had record sales in March. The committee reported that cash is getting to be in a better position, although it is still reviewed frequently. The committee also discussed financials, depreciation, construction and landscaping expenses, and the rebates. The GM commented that the draft disclosure document will be sent to the Finance Committee. The committee can make a recommendation to the board, so the campaign offering can happen after the May Board of Directors meeting. (iii) Communications Committee (P. Britton, E. Wright, and B. Jackson): Did not meet. The next MFC newsletter will be sent out in June. The committee will need to meet to discuss surveys. (iv) Bylaws Committee (T. McKenzie, B. Krause, and P. Britton): Did not meet. (v) Orientation Committee (E. Wright, M. Potts, and C. Noordyk): Did not meet. (vi) Elections/Nominations (B. Jackson, C. Noordyk, and M. Potts): Did not meet. IX. Third Public Comment: The board thanked the public for attending. X. Closings (a) May Assignments: i. Store/Expansion Report (M. Gougeon) ii. L5 – Financial Condition 1st Quarter (M. Gougeon) iii. GM Evaluation of the Board iv. Set Board Calendar v. Assign Monitoring vi. Outreach Report (N. Lantz) vii. UP Food Exchange Report (N. Lantz) XI. Motion to adjourn at 7:59 p.m. (motion by J. Lies, second E. Wright). Action: Motion passed unanimously. 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