EXECUTIVE COMMITTEE
Elliott Robinson, Director, Dept. of Social Services – Chair
Mary Adams, United Way Monterey County (Yuri Anderson,
Alternate)
Ray Bullick, Health Department (Dr. Edward Moreno, Health
Officer, Alternate)
Nancy Kotowski, Ph.D., Monterey County Office of Education
(Deneen Newman Ed. D, Alternate)
Marcia Parsons, Chief, Probation Department (Vice Chair)
(Todd Keating, Alternate)
MEMBERS
Jayanti Addleman, Monterey County Free Libraries (Berenice
Astengo, Alternate)
Dan Baldwin, Community Foundation for Monterey County,
(Laurel Lee-Alexander, Alternate)
Valerie Barnes, M.D., Child Abuse Prevention Council (David
Maradei, Alternate)
Stephen Bernal, Sheriff (Jerry Teeter, Alternate)
Vacant, (Sid Smith, Deputy Director Behavioral Health,
Alternate)
James Collins, Special Kids Crusade
Margaret D’Arrigo-Martin, Community
Larry Drury, Child Care Planning Council (Mary Johnson,
Alternate)
James Egar, Public Defender
Dean Flippo, District Attorney (Jeannine Pacioni, Alternate)
Jean Goebel, Housing Authority of Monterey County (Joni
Ruelaz, alternate)
Jody Hansen, Monterey Peninsula Chamber of Commerce
(Kathi Speller, Alternate)
Kristan Lundquist, City of Salinas
Robin McCrae, Community Human Services
Charles McKee, County Counsel (Annette Cutino, Alternate)
Elizabeth Modena, Superintendent, Gonzales Unified
Schools (Theresa Rouse, Alternate)
Eduardo Ochoa, Ph.D, CSUMB (Cynthia Holmsky, Alternate)
Supervisor Jane Parker (District 4) (Supervisor Simon Salinas
(District 3), Alternate)
Timothy Roberts, Judge, Superior Court, Juvenile Division
(Sam Lavorato, Alternate)
EXECUTIVE COMMITTEE
United Way Monterey County
60 Garden Court, Suite 350, Monterey, CA
Thursday, June 4, 2015
7:30 – 8:30 am
AGENDA
1. Welcome & Introductions, Elliott Robinson, Chair
2. Administrative Items:
a. Approve the minutes of the May 7, 2015 Executive Committee meeting
b. Accept Alternate Appointment of Judge Sam Lavorato for Judge Tim
Roberts (accepted in April, but motion not official)
c. MCCC new website is Live
i. Administrative access
ii. Clean up of membership
d. FY15-16 meeting calendar
3. Information/Discussion:
a. Update on Early Childhood Development Initiative, Francine Rodd/Nina
Alcaraz
b. Discussion and strategy for filling open seats on the Council, Elliott
Robinson
c. Family Engagement Index, Elliott Robinson
d. Update on All Kids, Our Kids, Nancy Kotowski
4. General Assembly Agenda Setting
Action Items:
o
Approval of the minutes of the May 11, 2015 meeting
Initiative Updates:
o
Early Childhood Development Initiative, Nina Alcaraz
Presentation:
o
All Kids, Our Kids Evaluation Plan– Ashley Powers Clark
Information/Announcements
5. New Business/Announcements
Next Meeting: Thursday, July 2, 2015?
Francine Rodd, Monterey County First 5 Commission (Sandra
Chapin, Alternate
Robert Taniguchi, Department of Social Services
Walter Tribley, Monterey Peninsula College
Kari Yeater, Superintendent, North Monterey County
(Marvin Biasotti, Alternate)
Staff Support
Arlene Boyd, Administrative Assistant, Dept. of Social Services
Mission
The Children’s Council provides leadership and policy direction to
encourage the development of a comprehensive and collaborative
delivery system of services to children and youth in Monterey County.
Executive Committee
Monterey County Children’s Council
Thursday, May 7, 2015
60 Garden Court, Suite 350, Monterey, CA
Members Present: Elliott Robinson- Chair, Mary Adams, Nancy Kotowski, and Marcia Parsons - Others
Present: Katy Castagna, Francine Rodd, Nina Alcaraz, Sandra Chapin, Stephanie McMurtrie
Welcome
Robinson called the meeting to order at 7:35am. All present introduced him/herself.
Administrative Items
Adams motioned to approve the minutes of the March 5, 2015 and April 2, 2015 Executive Committee
meetings. Parsons seconded the motion. Motion passed unanimously.
Information/Discussion:
Budget: Propose to increase United Way Monterey County’s annual budget by $600, to $37,860, to
include MCCC website maintenance. Robinson discussed the future possibility of the site intersecting
with the County website. Parsons motioned to increase the United Way Monterey County’s budget to
$37,860, and Kotowski seconded the motion. Motioned passed.
FY15-16 Meeting Calendar: Recommended to maintain Mondays for the General Assembly meetings.
Possible holiday conflicts in July and December. Robinson reiterated that the bylaws dictate the General
Assembly meet on the 2nd Monday. The Executive Committee will maintain the current schedule.
McMurtrie will put together the calendar for review at the next Executive Committee meeting.
Early Childhood Development Initiative (ECDI): Alcaraz provided an update on the Collaborative Action
Teams (CATs) and the indicators on which each team are planning to focus. There is a lot of alignment
across the county. The three new facilitators for the CATS are being oriented this month. Alcaraz
provided an update on Your Message Media, the marketing/communication firm, and their proposed
target audience of parents/caregivers and community business leaders for the outreach marketing
campaign. The message to parents/caregivers would be to increase awareness of talking and playing
with children and the impact on early childhood development. The message to community business
leaders would be the correlation of investing in early childhood development to economic progress.
Your Message Media recommends focusing on Spanish-speaking parent/caregiver communities and to
develop a unique campaign that is in a fun/approachable voice “coming from the child”. The message
they are testing for the business community leaders is “Let’s Raise Monterey County Together.” They
plan to utilize local community leaders to be the face of the campaign, and will develop business kits.
Once concepts are developed, they will utilize focus groups to see what resonates with each population.
They have interviewed a number of community members and groups to develop their initial
recommendations.
Robinson suggested incorporating the CATs in the focus groups to establish “buy in” to the campaign
from these important groups. Alcaraz indicated that she had put the firm in touch with the CAT leaders.
Chapin shared that the firm is interested in developing strategies to reach the hardest to reach.
Robinson suggested street theater as a mechanism for disseminating the message. Adams suggested
reaching out to La Preciosa radio. Alcaraz shared that they had been in contact with Radio Bilingüe.
Kotowski suggested providing materials in waiting rooms and identifying ways to support follow through
to ensure impact.
Chapin and Rodd provided an update on policy. Previously, the Executive Committee agreed that if the
Policy and Advocacy Network believed a policy was important and if the County Supervisors had already
passed it, the Children’s Council (MCCC) could sign a letter of support. If the Supervisors had not yet
expressed approval, then ECDI could ask if the Children’s Council would like to provide support. If the
Network supported something that the Supervisors did not approve, it would be discussed on a case by
case basis. Robinson pointed out that members of CATs might also raise an issue that would not be
supported by the Supervisors or MCCC, but they could support the issue as individuals, but without
Network support.
Committee members expressed concern that some members of the MCCC who do not report to the
County Supervisors but instead to separate Boards might not be able to vote for the MCCC to endorse
bills. The Committee concluded the following:
 The Network can make recommendations to the BOS for policy/legislative support.
 The Network can make MCCC members aware of impending bills, policy, legislation, etc. and
they can choose to support those issues individually.
 Issues that are profound and strategic can be considered if there is enough time for members to
be able to also take them to their Boards for consideration.
Parent Engagement Taskforce: Kotowski shared that she would take the lead on the county resource
fair which is tentatively planned for a day in October. Organizations will provide information on services
through tabling and there will also be a manual for participants to take with them. Rodd mentioned
coordination on a consultant to be hired to map the existing resources in the county and to develop and
leverage existing leadership training for parents. Kotowski mentioned the taskforce is addressing parent
engagement, parent leadership, parent education, and parent services. The taskforce has devised some
action steps.
Superintendents’ Council Health/Social Service Needs of Students: Kotowski reiterated that Ray Bullick
had offered to put on training for people on the top 10 issues affecting students. The Superintendents
mentioned the 2-1-1 directory providing information about services that are not geographically
accessible, and the importance of follow up with the students/families needing services.
Council Seats: Robinson, Parsons, and McMurtrie will look at the bylaws and start planning recruitment
for the seats that will soon be vacant.
General Assembly Agenda Setting
The committee approved the following agenda for the May 11, 2015 General Assembly meeting:
1. Welcome & Introductions
2. Administrative Items – approve the minutes from the April 13, 2015 meeting
3. Updates –update from ECDI – Alcaraz; update from Parent Engagement Taskforce and All Kids,
Our Kids - Kotowski
4. Presentation – enLACE – Leadership and Civic Engagement Academy – Angelica Chavez,
Monterey County Health Dept.
5. Information/Announcements
Adjourn
The meeting adjourned at 9:03am.
EXECUTIVE COMMITTEE
Elliott Robinson, Director, Dept. of Social Services – Chair
Mary Adams, United Way Monterey County (Yuri Anderson,
Alternate)
Ray Bullick, Health Department (Dr. Edward Moreno, Health
Officer, Alternate)
Nancy Kotowski, Ph.D., Monterey County Office of Education
(Deneen Newman Ed. D, Alternate)
Marcia Parsons, Chief, Probation Department (Vice Chair)
(Todd Keating, Alternate)
MEMBERS
Jayanti Addleman, Monterey County Free Libraries (Berenice
Astengo, Alternate)
Dan Baldwin, Community Foundation for Monterey County,
(Laurel Lee-Alexander, Alternate)
FY15-16 Meeting Schedule
Executive Committee
7:30 – 8:30a @ UWMC
General Assembly
12 -1:30p @ MCOE
July 2 – cancel?
July 13 – cancel?
August 6
August 10
September 3
September 14
October 1
October 12
Columbus Day MCOE Open
November 5
November 9
December 3
December 14
January 7, 2016
January 11, 2016
February 4
February 8
President’s Day Observed MCOE
March 3
March 14
April 7
April 11
May 5
May 9
June 2
June 13
Valerie Barnes, M.D., Child Abuse Prevention Council (David
Maradei, Alternate)
Stephen Bernal, Sheriff (Jerry Teeter, Alternate)
Vacant, (Sid Smith, Deputy Director Behavioral Health,
Alternate)
James Collins, Special Kids Crusade
Margaret D’Arrigo-Martin, Community
Larry Drury, Child Care Planning Council (Mary Johnson,
Alternate)
James Egar, Public Defender
Dean Flippo, District Attorney (Jeannine Pacioni, Alternate)
Jean Goebel, Housing Authority of Monterey County (Joni
Ruelaz, alternate)
Jody Hansen, Monterey Peninsula Chamber of Commerce
(Kathi Speller, Alternate)
Kristan Lundquist, City of Salinas
Robin McCrae, Community Human Services
Charles McKee, County Counsel (Annette Cutino, Alternate)
Elizabeth Modena, Superintendent, Gonzales Unified
Schools (Theresa Rouse, Alternate)
Eduardo Ochoa, Ph.D, CSUMB (Cynthia Holmsky, Alternate)
Supervisor Jane Parker (District 4) (Supervisor Simon Salinas
(District 3), Alternate)
Timothy Roberts, Judge, Superior Court, Juvenile Division
(Sam Lavorato, Alternate)
Francine Rodd, Monterey County First 5 Commission (Sandra
Chapin, Alternate)
Robert Taniguchi, D Department of Social Services
Walter Tribley, Monterey Peninsula College
Kari Yeater, Superintendent, North Monterey County
(Marvin Biasotti, Alternate)
Staff Support
Arlene Boyd, Administrative Assistant, Dept. of Social Services
Mission
The Children’s Council provides leadership and policy direction to
encourage the development of a comprehensive and collaborative
delivery system of services to children and youth in Monterey County.