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The Media Awards 2015 Shortlist
Shortlisted entries are listed alphabetically by entrant
Entrant
Client
Entrant Title
Cat 1 - Best Use of Media [ROI or NI] Medium/Large
Carat Ireland
Mediaworks
Mediaworks
Mindshare
PHD
PHD
Starcom
Starcom
HSE
Irish Life
Liberty Insurance
Unilever - HB Ice Cream
Fáilte Ireland. Discover Ireland
Ryanair
Heineken
National Lottery
You Can QUIT
We know Irish Life, We are Irish Life
Giving GAA Fans More!
HB - Goodbye Serious
#thisisLIVING
Communications Excellence. Made Simple.
Heineken - Sound Atlas
Electric Dream - Play Online
Cat 2 - Best Use of Media ROI or NI - Niche
MediaCom (Planning & Buying) Ltd
MediaCom (Planning & Buying) Ltd.
Mindshare
OMD
OMD
Starcom, Rothco, WHPR
SundayWorld.com
Sony
Bepanthen
Danone ELN
Irish Blood Transfusion Service
Eason
AIB
Harvey Norman
Sony’s Official Partnership of the IRFU
Shortlisted entries are listed alphabetically by entrant
Bepanthen: Making Bepanthen new mum’s trusted nappy-care partner’.
Aptaclub "The one thing"
Irish Blood Transfusion Service World cup
Eason Spelling Bee
AIB GAA - #TheToughest Choice
SundayWorld.com Online Advent Calendar
Entrant
Client
Entrant Title
Cat 3 - Best Use of Interactive/Digital Media
Carat Ireland
Mediaworks
OMD
PHD
PHD
PHD
Vizeum
Diageo Carlsberg
Liberty Insurance
Irish Blood Transfusion Service
Cadbury Dairy Milk (Mondelez)
Fáilte Ireland
Vhi Healthcare
Meteor
#JoinTheGreats
Giving GAA Fans a Voice!
Irish Blood Transfusion Service World Cup
The Ad That Nearly Broke the Internet!
#thisisLIVING
Fighting Male Cancer One Kick at A Time
Meteor Christmas
Liberty Insurance
Giving GAA Fans More!
The Natural Confectionary Company (Mondelez)
The start of a beautiful sponsorship: how Jelly-Phants were born!
Heineken
AIB
Ikea
Oxendales Ireland
Heineken - Sound Atlas
AIB GAA #TheToughest of them all
METOD
Oxendales & Downton Abbey Partnership
Clear Channel
Tourism Nothern Ireland
Coca-Cola Zero dublinbikes
Launch of AdConnect - Mobile Enabled Outdoor Solution
Cat 4 - Best Use of Sponsorship/Product Placement
Mediaworks
PHD
Starcom
Starcom, Rothco, WHPR
Vizeum
Vizeum Ireland
Cat 5 - Best Sales Initiative [ROI or NI]
Clear Channel
Downtown Radio and Cool FM
JCDecaux
Media Central & 98FM
Starcom & Radical
The Irish Times/Starcom
Shortlisted entries are listed alphabetically by entrant
Seat, Associated News, TK Maxx, Argos, Jack & Jill and
Club Orange
Starcom
AIB
Giro d'Italia 2014
Coca-Cola Zero dublinbikes
98FM’s Naked Breakfast
#Starcopa14 - The World's First Interactive World Cup
AIB Start-Up Academy
Entrant
Client
Entrant Title
Cat 6 - Best Research Initiative
work.shop.play : Engaging the Urban Audience
Exterion Media Ireland and Exterion Media Northern Ireland
Journal Media Ltd
Carat
Effectiveness of Native Advertising Research
MediaVest
Three
"When Three Met Sally - (Who’s an O2 Customer),
Understanding the new mobile marketplace"
Mediavest & Media Central
" First Impressions of a Second Republic;
Understanding Ireland after the recession."
Mindshare, Kinetic & GroupM
Straight from the Shopper - Investigating Grocery Shoppers
Interaction with OOH Advertising Formats on the Path to Purchase
Visualise
Shopper Nation
Cat 7 - Best Use of Data / Analytics
MediaVest
MediaVest
Mediaworks
Mediaworks
Starcom
Vizeum
Shortlisted entries are listed alphabetically by entrant
48
Aer Lingus
Liberty Insurance
Liberty Insurance
Supervalu
Phonewatch
48 - Putting Data at the centre of our planning
Aer Lingus - Data Led Planning
REVOLUTIONISING THE INSURANCE QUOTE MARKET
BRINGING GAA TO LIFE THROUGH DATA
Smart Data, More Profit
Digital Excellence
Entrant
Client
Entrant Title
Cat 8 - Best Use of Search
MediaCom (Planning & Buying) Ltd.
Mediavest
MediaVest
Mediavest
Mindshare
PHD
Starcom
Volkswagen
Aviva
Electric Ireland
Three
Evoke.ie
Fáilte Ireland. Discover Ireland
Supervalu
Volkswagen: Influence by Design'
Aviva - Driving Sales through Search
Electric Ireland - Improving efficiencies through Search Optimizations
Three - Cyber Monday 2.0
Adaptive Search Marketing: PPC & SEO
Making Search Sexy!
Smart Data, More Profit
Cat 9 - Best Collaboration between Agency and Media Owner - Broadcast
Carat Ireland & Media Central
HSE
Think Contraception 'Johnny's Got You Covered'
Carat Ireland & Newstalk
Carlsberg
Join The Greats on Newstalk
MediaVest/TV3
P&G
The Evolution of Sting to Partnership
Media Central, 98FM & GroupM
Seat, Associated News, TK Maxx, Argos, Jack & Jill and Club Orange 98FM’s Naked Breakfast
Mediaworks & Today FM
Liberty Insurance
Bringing the GAA Community Together
PHD / TV3
DAA
PHD, TV3 and The Loop bringing you right into the shop floor
ZenithOptimedia / TV3
National Dairy Council
Milk It Awards
Cat 10 - Best Collaboration between Agency and Media Owner - Print
Carat Ireland, Associated Newspapers Ireland Ltd
Parrot Bay, Diageo Ireland
Initiative & The Irish Times
Arnotts
Javelin Group / News Uk & Ireland
Lexus
Lyle Bailie International
Northern Ireland Environment Agency
PHD & The Irish Times
Kenco (Mondelez)
Starcom & Totally Dublin
Heineken
Shortlisted entries are listed alphabetically by entrant
PARROT BAY Frozen Cocktails
Arnotts Wonder Card
Game Changing Content
NIEA and ni4kids Partnership
Coffee vs Gangs with the Irish Times
Open Your City
Entrant
Client
Entrant Title
Cat 11 - Best Collaboration between Agency and Media Owner - Out of Home
Clear Channel & Kinetic & Starcom
Heineken
JCDecaux and MediaCom
Coca-Cola Ireland
Kinetic & JCDecaux
Kinetic & JCDecaux in association with Coca-Cola/Mediacom
MediaVest & PML
Gum Litter Taskforce
PML Group & OMD
PepsiCo
Starcom
Heineken
Starcom & Kinetic
Tiger
Heineken’s Open Your Dublin – Tweet Activated Adshel Dispenser
Coca-Cola Zero dublinbikes
Bringing Sparkle to the Coca-Cola Luas
Gum Litter Taskforce - Bin It Your Way
7UP Balloon Street
Open Your City
Tiger 'Faces of Fringe'
Cat 12 - Best Collaboration between Agency and Media Owner - Digital / Online
Carat Ireland / Entertainment.ie
Diageo - Guinness
Carat Ireland / TheJournal.ie
HSE
Havas Media Ireland and RTE Digital
Birdseye
Mediavest / TheJournal.ie
Nissan
Mediaworks / TheIrishTimes.com
Trócaire
PHD / TheJournal.ie
Cadbury Dairy Milk (Mondelez)
Radical, Clear Blue Water and the Wall Street Journal
IDA Ireland
Guinness Amplify and Entertainment.ie
#LittleThings
Birdseye Steamfresh
Nissan - LEAF
Trócaire - Changing the Outcome
Bringing Dunphy & Giles to the People
The Summit’s Peak
Cat 13 - Best Collaboration between Agency and Media Owner - Multi Media
MediaVest
Mars- Galaxy
Mediaworks
Liberty Insurance
Mediaworks
McDonald’s Restaurants of Ireland
OMD
Eason
Starcom
Heineken
Starcom, Irish Times & Maximum Media
AIB
Vizeum
Ikea
Galaxy Style Exchange
Bringing the GAA Community Together
SERVING VALUE & EXPERIENCE BEYOND THE MENU
Eason Spelling Bee
Open Your City
AIB Start-Up Academy - Backing the Bravest
METOD
Shortlisted entries are listed alphabetically by entrant
Entrant
Cat 14 - Best Regional Media Initiative
Carat Ireland
Carat Ireland
Downtown Radio and Cool FM
Media Central & 98FM
Mediacom (Planning & Buying) Ltd.
MediaVest
MediaVest
Mediaworks
Cat 15 - Creativity in Media
98FM, Media Central & Group M
Carat Ireland
Clear Channel & Starcom & Kinetic
MediaVest
OMD
Starcom
Starcom, Rothco, WHPR
SundayWorld.com
Shortlisted entries are listed alphabetically by entrant
Client
Entrant Title
Diageo - Guinness
Diageo - Guinness
Tourism Northern Ireland
Guinness Amplify
Guinness Amplify Northern Ireland
Giro d'Italia 2014
98FM’s Naked Breakfast
Think local, Act Personal'
Never forget where you’re coming from
RSA - Driver Reviver
Happy Birthday Clerys
Seat, Associated News, TK Maxx, Argos, Jack & Jill and Club Orange
DFS
Ulster Bank
RSA
Clerys
Seat, Associated News, TK Maxx, Argos, Jack & Jill and Club Orange
Diageo - Carlsberg
Heineken
Nissan
Irish Blood Transfusion Service
Tiger
AIB
Harvey Norman
98FM's Naked Breakfast
Carlsberg Join the Greats
Heineken’s Open Your Dublin - Tweet Activated Adshel Dispenser
Nissan - LEAF
Irish Blood Transfusion Service World Cup
Tiger 'Faces of Fringe'
AIB GAA - #TheToughest Choice
SundayWorld.com Online Advent Calendar
Entrant
Cat 16 - Rising Star
MEC
MediaCom
Mediaworks
Mirror Media Ireland
Starcom
The Sunday Business Post
Cat 17 - Media Brand of the Year
Adshel
Cool FM
Evoke.ie
Spin 103.8
The Sunday Business Post
TV3
TXFM
Wide Eye Media
Shortlisted entries are listed alphabetically by entrant
Client
Entrant Title
Chris Gaynor
David Macken
Aaron Chalke
Conor Quinn
Fergal Mohan
Lorcán Hanlon
Entrant
Cat 18 - Sales Team of the Year
Associated Newspapers Ireland
Clear Channel
Exterion Media
Media Central
Mirror Media Ireland
PML Group
The Irish Times
The Sunday Business Post
Cat 19 - Media Agency of the Year [ROI]
Carat Ireland
MediaCom
MediaVest
Mediaworks
Mindshare
OMD
PHD
Starcom
Cat 20 - Media Agency of the Year [NI]
Genesis Advertising
Lyle Bailie International
Cat 21 – Agency Network of the Year
Core Media
GroupM
Omnicom Media Group
Shortlisted entries are listed alphabetically by entrant
Client
Entrant Title