The Media Awards 2015 Winners
Entrant
Client
Entrant Title
Cat 1 - Best Use of Media [ROI or NI] Medium/Large
SPONSORED BY DMG MEDIA IRELAND
GOLD - Mediaworks
SILVER -Starcom
BRONZE -PHD
Irish Life
Heineken
Fáilte Ireland. Discover Ireland
We know Irish Life, We are Irish Life
Heineken - Sound Atlas
#thisisLIVING
Cat 2 - Best Use of Media ROI or NI - Niche
GOLD -OMD
SILVER - Starcom, Rothco, WHPR
BRONZE - Mindshare
Irish Blood Transfusion Service
AIB
Danone ELN
Irish Blood Transfusion Service World Cup
AIB GAA - #TheToughest Choice
Aptaclub "The one thing"
Cat 3 - Best Use of Interactive/Digital Media
SPONSORED BY MIRROR MEDIA IRELAND
GOLD -Mediaworks
SILVER -PHD
BRONZE -PHD
Liberty Insurance
Cadbury Dairy Milk (Mondelez)
Fáilte Ireland
Giving GAA Fans a Voice!
The Ad That Nearly Broke the Internet!
#thisisLIVING
The Natural Confectionary Company (Mondelez)
The start of a beautiful sponsorship: how Jelly-Phants were born!
AIB
Liberty Insurance
AIB GAA #TheToughest of them all
Giving GAA Fans More!
Cat 4 - Best Use of Sponsorship/Product Placement
GOLD -PHD
SILVER -Starcom, Rothco, WHPR
BRONZE -Mediaworks
Entrant
Client
Entrant Title
Clear Channel
Starcom
AIB
Launch of AdConnect - Mobile Enabled Outdoor Solution
#Starcopa14 - The World's First Interactive World Cup
AIB Start-Up Academy
Cat 5 - Best Sales Initiative [ROI or NI]
GOLD -Clear Channel
SILVER -Starcom & Radical
BRONZE -The Irish Times/Starcom
Cat 6 - Best Research Initiative
GOLD - Exterion Media Ireland and Exterion Media Northern Ireland
SILVER - Mindshare, Kinetic & GroupM
work.shop.play : Engaging the Urban Audience
Straight from the Shopper - Investigating Grocery Shoppers
Interaction with OOH Advertising Formats on the Path to Purchase
BRONZE - MediaVest
Three
"When Three Met Sally - (Who’s an O2 Customer),
Understanding the new mobile marketplace"
Cat 7 - Best Use of Data / Analytics
GOLD -MediaVest
SILVER -Mediaworks
BRONZE -MediaVest
48
Liberty Insurance
Aer Lingus
48 - Putting Data at the centre of our planning
REVOLUTIONISING THE INSURANCE QUOTE MARKET
Aer Lingus - Data Led Planning
Cat 8 - Best Use of Search
GOLD - Mediavest
SILVER - Starcom
BRONZE - MediaVest
Three
Supervalu
Electric Ireland
Three - Cyber Monday 2.0
Smart Data, More Profit
Electric Ireland - Improving efficiencies through Search Optimizations
Entrant
Client
Entrant Title
Cat 9 - Best Collaboration between Agency and Media Owner - Broadcast
GOLD - ZenithOptimedia / TV3
National Dairy Council
SILVER - PHD / TV3
DAA
BRONZE - Carat Ireland & Media Central
HSE
BRONZE - MediaVest/TV3
P&G
Milk It Awards
PHD, TV3 and The Loop bringing you right into the shop floor
Think Contraception 'Johnny's Got You Covered'
The Evolution of Sting to Partnership
Cat 10 - Best Collaboration between Agency and Media Owner - Print
GOLD - Carat Ireland, DMG Media Ireland
Parrot Bay, Diageo Ireland
SILVER - Initiative & The Irish Times
Arnotts
BRONZE - Starcom & Totally Dublin
Heineken
PARROT BAY Frozen Cocktails
Arnotts Wonder Card
Open Your City
Cat 11 - Best Collaboration between Agency and Media Owner - Out of Home
GOLD - Starcom & Kinetic
Tiger
SILVER - Kinetic & JCDecaux
Kinetic & JCDecaux in association with Coca-Cola/Mediacom
BRONZE - JCDecaux and MediaCom
Coca-Cola Ireland
Tiger 'Faces of Fringe'
Bringing Sparkle to the Coca-Cola Luas
Coca-Cola Zero dublinbikes
Cat 12 - Best Collaboration between Agency and Media Owner - Digital / Online
GOLD - Radical, Clear Blue Water and the Wall Street Journal IDA Ireland
SILVER - Mediavest / TheJournal.ie
Nissan
BRONZE - PHD / TheJournal.ie
Cadbury Dairy Milk (Mondelez)
The Summit’s Peak
Nissan - LEAF
Bringing Dunphy & Giles to the People
Entrant
Client
Entrant Title
Cat 13 - Best Collaboration between Agency and Media Owner - Multi Media
GOLD - Starcom, Irish Times & Maximum Media
AIB
SILVER - MediaVest
Mars- Galaxy
BRONZE - Vizeum
Ikea
AIB Start-Up Academy - Backing the Bravest
Galaxy Style Exchange
METOD
Cat 14 - Best Regional Media Initiative
GOLD - Media Central / 98FM / Group M
SILVER - MediaVest
BRONZE - MediaVest
BRONZE - Mediaworks
98FM’s Naked Breakfast
Never forget where you’re coming from
RSA - Driver Reviver
Happy Birthday Clerys
Cat 15 - Creativity in Media
SPONSORED BY WIDE EYE MEDIA
GOLD - Starcom, Rothco, WHPR
SILVER - 98FM, Media Central & Group M
SILVER - Starcom
Seat, DMG Media , TK Maxx, Argos, Jack & Jill and Club Orange
Ulster Bank
RSA
Clerys
AIB
Seat, DMG Media, TK Maxx, Argos, Jack & Jill and Club Orange
Tiger
AIB GAA - #TheToughest Choice
98FM's Naked Breakfast
Tiger 'Faces of Fringe'
Media Hero 2015
Jimmy Cashen - PML Group
Cat 16 - Rising Star
GOLD - Mediaworks
SILVER - MediaCom
SILVER - Starcom
Aaron Chalke
David Macken
Fergal Mohan
Entrant
Client
Entrant Title
Seat, DMG Media , TK Maxx, Argos, Jack & Jill and Club Orange
98FM’s Naked Breakfast
Cat 17 - Media Brand of the Year
GOLD - TV3
SILVER - The Sunday Business Post
BRONZE - Cool FM
Cat 18 - Sales Team of the Year
GOLD - Media Central
SILVER - Mirror Media Ireland
BRONZE - DMG Media Ireland
Cat 19 - Media Agency of the Year [ROI]
SPONSORED BY RTÉ MEDIA SALES
GOLD - PHD
Cat 20 - Media Agency of the Year [NI]
GOLD - Genesis Advertising
SILVER - Lyle Bailie International
Cat 21 – Agency Network of the Year
SPONSORED BY DMG MEDIA IRELAND
GOLD - Core Media
Cat 22 - Grand Prix
SPONSORED BY RTÉ MEDIA SALES
Media Central / 98FM / Group M