The Media Awards 2015 Winners Entrant Client Entrant Title Cat 1 - Best Use of Media [ROI or NI] Medium/Large SPONSORED BY DMG MEDIA IRELAND GOLD - Mediaworks SILVER -Starcom BRONZE -PHD Irish Life Heineken Fáilte Ireland. Discover Ireland We know Irish Life, We are Irish Life Heineken - Sound Atlas #thisisLIVING Cat 2 - Best Use of Media ROI or NI - Niche GOLD -OMD SILVER - Starcom, Rothco, WHPR BRONZE - Mindshare Irish Blood Transfusion Service AIB Danone ELN Irish Blood Transfusion Service World Cup AIB GAA - #TheToughest Choice Aptaclub "The one thing" Cat 3 - Best Use of Interactive/Digital Media SPONSORED BY MIRROR MEDIA IRELAND GOLD -Mediaworks SILVER -PHD BRONZE -PHD Liberty Insurance Cadbury Dairy Milk (Mondelez) Fáilte Ireland Giving GAA Fans a Voice! The Ad That Nearly Broke the Internet! #thisisLIVING The Natural Confectionary Company (Mondelez) The start of a beautiful sponsorship: how Jelly-Phants were born! AIB Liberty Insurance AIB GAA #TheToughest of them all Giving GAA Fans More! Cat 4 - Best Use of Sponsorship/Product Placement GOLD -PHD SILVER -Starcom, Rothco, WHPR BRONZE -Mediaworks Entrant Client Entrant Title Clear Channel Starcom AIB Launch of AdConnect - Mobile Enabled Outdoor Solution #Starcopa14 - The World's First Interactive World Cup AIB Start-Up Academy Cat 5 - Best Sales Initiative [ROI or NI] GOLD -Clear Channel SILVER -Starcom & Radical BRONZE -The Irish Times/Starcom Cat 6 - Best Research Initiative GOLD - Exterion Media Ireland and Exterion Media Northern Ireland SILVER - Mindshare, Kinetic & GroupM work.shop.play : Engaging the Urban Audience Straight from the Shopper - Investigating Grocery Shoppers Interaction with OOH Advertising Formats on the Path to Purchase BRONZE - MediaVest Three "When Three Met Sally - (Who’s an O2 Customer), Understanding the new mobile marketplace" Cat 7 - Best Use of Data / Analytics GOLD -MediaVest SILVER -Mediaworks BRONZE -MediaVest 48 Liberty Insurance Aer Lingus 48 - Putting Data at the centre of our planning REVOLUTIONISING THE INSURANCE QUOTE MARKET Aer Lingus - Data Led Planning Cat 8 - Best Use of Search GOLD - Mediavest SILVER - Starcom BRONZE - MediaVest Three Supervalu Electric Ireland Three - Cyber Monday 2.0 Smart Data, More Profit Electric Ireland - Improving efficiencies through Search Optimizations Entrant Client Entrant Title Cat 9 - Best Collaboration between Agency and Media Owner - Broadcast GOLD - ZenithOptimedia / TV3 National Dairy Council SILVER - PHD / TV3 DAA BRONZE - Carat Ireland & Media Central HSE BRONZE - MediaVest/TV3 P&G Milk It Awards PHD, TV3 and The Loop bringing you right into the shop floor Think Contraception 'Johnny's Got You Covered' The Evolution of Sting to Partnership Cat 10 - Best Collaboration between Agency and Media Owner - Print GOLD - Carat Ireland, DMG Media Ireland Parrot Bay, Diageo Ireland SILVER - Initiative & The Irish Times Arnotts BRONZE - Starcom & Totally Dublin Heineken PARROT BAY Frozen Cocktails Arnotts Wonder Card Open Your City Cat 11 - Best Collaboration between Agency and Media Owner - Out of Home GOLD - Starcom & Kinetic Tiger SILVER - Kinetic & JCDecaux Kinetic & JCDecaux in association with Coca-Cola/Mediacom BRONZE - JCDecaux and MediaCom Coca-Cola Ireland Tiger 'Faces of Fringe' Bringing Sparkle to the Coca-Cola Luas Coca-Cola Zero dublinbikes Cat 12 - Best Collaboration between Agency and Media Owner - Digital / Online GOLD - Radical, Clear Blue Water and the Wall Street Journal IDA Ireland SILVER - Mediavest / TheJournal.ie Nissan BRONZE - PHD / TheJournal.ie Cadbury Dairy Milk (Mondelez) The Summit’s Peak Nissan - LEAF Bringing Dunphy & Giles to the People Entrant Client Entrant Title Cat 13 - Best Collaboration between Agency and Media Owner - Multi Media GOLD - Starcom, Irish Times & Maximum Media AIB SILVER - MediaVest Mars- Galaxy BRONZE - Vizeum Ikea AIB Start-Up Academy - Backing the Bravest Galaxy Style Exchange METOD Cat 14 - Best Regional Media Initiative GOLD - Media Central / 98FM / Group M SILVER - MediaVest BRONZE - MediaVest BRONZE - Mediaworks 98FM’s Naked Breakfast Never forget where you’re coming from RSA - Driver Reviver Happy Birthday Clerys Cat 15 - Creativity in Media SPONSORED BY WIDE EYE MEDIA GOLD - Starcom, Rothco, WHPR SILVER - 98FM, Media Central & Group M SILVER - Starcom Seat, DMG Media , TK Maxx, Argos, Jack & Jill and Club Orange Ulster Bank RSA Clerys AIB Seat, DMG Media, TK Maxx, Argos, Jack & Jill and Club Orange Tiger AIB GAA - #TheToughest Choice 98FM's Naked Breakfast Tiger 'Faces of Fringe' Media Hero 2015 Jimmy Cashen - PML Group Cat 16 - Rising Star GOLD - Mediaworks SILVER - MediaCom SILVER - Starcom Aaron Chalke David Macken Fergal Mohan Entrant Client Entrant Title Seat, DMG Media , TK Maxx, Argos, Jack & Jill and Club Orange 98FM’s Naked Breakfast Cat 17 - Media Brand of the Year GOLD - TV3 SILVER - The Sunday Business Post BRONZE - Cool FM Cat 18 - Sales Team of the Year GOLD - Media Central SILVER - Mirror Media Ireland BRONZE - DMG Media Ireland Cat 19 - Media Agency of the Year [ROI] SPONSORED BY RTÉ MEDIA SALES GOLD - PHD Cat 20 - Media Agency of the Year [NI] GOLD - Genesis Advertising SILVER - Lyle Bailie International Cat 21 – Agency Network of the Year SPONSORED BY DMG MEDIA IRELAND GOLD - Core Media Cat 22 - Grand Prix SPONSORED BY RTÉ MEDIA SALES Media Central / 98FM / Group M
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