ASID Los Angeles Chapter Magazine LADesign Issue Number 23 Spring 2013 Window Collections by Plantation Shutter LOS ANGELES See page 7 Design Smar Smarter ter Home technology should be there there when you want it. And it shouldn’ shouldn’tt be distracting or the center of attention. With Crestron Crestron you can replace replace rows rows of switches, knobs and keypads with one sleek With touch screen screen to control control everything: alarm, lights, shades, thermostats, music and mor e. You You can use the iPad® or iPhone® to control more. control everything, too. Crestron enables you to seamlessly blend technology into your designs in an exciting way way xciting way, y,, Crestron providing your clients with optimal convenience, comfort, security and energy savings. providing Tips to Design Smarter at Download our Five Tips crestron.com/designsmarter Crestron Design Showroom - Pacific Design Center 8687 Melrose A Avenue, venue, Suite G-2 G-288, W West est Hollywood, California 562.340.0105 All brand names, product names, and trademarks are the property of their respective owners. Certain trademarks, registered trademarks, trademarks, and and trade trade names names may be used in this document to refer to either the entities claiming the marks and names or ttheir heir products. products. Crestron Crestron disclaims disclaims any any proprietary proprietary interest interest in the marks and names of others. Crestron is not responsible for errors in typography or photography photography.. ©2013 Crestron Electronics, Inc. “Crestron “Crestron delivers the most comprehensive comprehensive residential residential control control system on the market. My clients love its flexibility and how it seamlessly integrates with the interior design.” -Ernie Roth -Ernie Allied ASID, CID LOS ANGELES ASID CA LOS ANGELES CHAPTER 8687 Melrose Avenue, Suite B245 West Hollywood, CA 90069-5701 and 1933 S. Broadway, Ste. 1016 Los Angeles, CA 90007 BOARD OF DIRECTORS President Katherine Fern, ASID (310) 827-6702 [email protected] President-Elect Cynthia B. Burnett, ASID (805) 493-4560 [email protected] Financial Director Jeannine Wainrib, Industry Partner Representative for Closet Factory (310) 516-7000 ext. 332 [email protected] Professional Development Director Renata K. Harbison, Allied ASID (310) 283-2445 [email protected] Membership Director Frank A. Slesinski, Allied ASID (323) 333-1959 [email protected] Communications Director Allan Dallatorre, Industry Partner Representative for TOTO USA (310) 860-1903 [email protected] Director-At-Large Sheryl Fleischer, ASID (310) 248-3823 [email protected] Student Representative David Mitchell, Student ASID (323) 396-0449 [email protected] 4 | SPRING 2013 | CA LOS ANGELES Pearson's Law: "That which is measured improves. That which is measured and reported improves exponentially." This is why we account for our expenses, write budgets, set strategic plans, count the steps we walk, record calories consumed, keep track of our time, and in many ways manage results. If we want real progress, we take a hard look at the measurements of performance. Goal Four of the ASID national strategic plan asks that we “create a performance oriented organizational culture”, meaning that we look at metrics that measure performance. I thought I would report some revealing metrics on the state of our ASID LA Chapter. In the March report, ASID Los Angeles was at 98.3% member retention, second only to the Intermountain Chapter, which retained all of its 149 members. Our total number of members in all categories is up 27% from this time last year. As of the beginning of May, our chapter had earned 77% of our total projected general revenues for the year. We are operating in a fiscally sound manner as our financial records attest. Our chapter has played a role in major interior design events in Los Angeles. We held two panels at WestWeek, one during LCDQ’s Legends of Design, and we are a major player at the 2013 Dwell on Design Convention. Reviewing our strategic plan shows that there are programs on the schedule that will help us achieve our goals. In August we will provide an intensive two-day NCIDQ prep workshop, and will hold our Industry Partner Table Tops Expo at the Paul Williams designed Assistance League of Los Angeles Community House. Designers, students and IP’s will want to participate in this event and learn about our important collaboration with the League to renovate the center. In our previous issue of LA Design, we read Ivan Beardsley’s tribute to Harold W. Grieve. His legacy to our chapter, the Harold W. Grieve Educational Fund, continues to thrive. In order to assure the growth and continuation of the Fund, we have made an agreement with the ASID Foundation to control the Fund’s assets. They will be managed according to the original By Laws and for the exclusive purpose of providing scholarships to ASID Los Angeles Student Members. Our ASID Los Angeles Harold W. Grieve Educational Fund is separately accounted for, while participating fully with the excellent investment portfolio of the ASID Foundation. We expect our fund to appreciate under this arrangement, as it will no longer be burdened with accounting fees, legal fees, tax returns and expensive investment management fees. In addition, we have just concluded a student scholarship competition, the first in several years. ASID LA will continue to hold HGEF scholarship competitions, and engage in fundraising activities to increase the asset base. Watch the calendar, Cynthia Burnett and her board are making plans for Installation and events for this Fall, including our participation in LightShow West and West Edge Design Fair. I am pleased to say that we are developing more new leaders as we reach out to new members, and as student members advance to Allied and join in chapter activities. ASID Los Angeles continues to be a strong chapter, in great part due to the active members contributing their time, talents and expertise. We are more than a professional organization, we are a community, and I invite you to participate actively in our committees and programs. Katherine Fern, ASID, IDEC ASID CA Los Angeles President LADesign ASID Los Angeles Chapter Magazine Issue Number 23 Spring 2013 ON THE COVER: Table of Window Collections by Plantation Shutter Contents See page 7 FEATURES LOS ANGELES ASID CA LOS ANGELES CHAPTER OFFICE 8687 Melrose Avenue, Suite B245 West Hollywood, CA 90069-5701 and 1933 S. Broadway, Ste. 1016 Los Angeles, CA 90007 T: (310) 659-4716 • F: (310) 659-9189 [email protected] • www.asidla.org ASID NATIONAL 608 Massachusetts Ave NE Washington DC 20002-6006 Tel: (202) 546-3480 • Fax: (202) 546-3240 Toll free: (800) 610-ASID (2743) [email protected] • www.asid.org CONTRIBUTORS Michelle Baker, Industry Partner Darra Bishop, Allied ASID Cynthia Burnett, ASID Natasha D’Souza, Student ASID Jane Dixon, ASID Cheryl Downs, UCLA Student Katherine Fern, ASID Sheryl Fleisher, ASID Renata Harbinson, Allied ASID Meghan Kardow, Student ASID Carisse Lynelle, Student ASID Joanne MacCallum, ASID Nicole Miller, Industry Partner Karen Saeki, Allied ASID Joana Sguario, Allied ASID Frank Slesinski, Allied ASID Nancy Tabah, Industry Partner Alyce Wallace, ASID ADMINISTRATIVE DIRECTOR Will Myers • (310) 659-4716 PUBLISHING STAFF Advertising Sales: Mike Watt • (972) 989-2208 Art Director: Dawn Lyon LADesign magazine is published quarterly for the ASID CA Los Angeles Chapter of the American Society of Interior Designers by DSA Publishing & Design, Inc. Editorial content and the LADesign magazine are controlled and owned by the CA Los Angeles Chapter of ASID. Reproduction of this publication in whole, in part, in any form is strictly prohibited without the written permission of the CA Los Angeles Chapter of ASID. The Powell Residence: A Modern Mecca in the Hollywood Hills . . . . . . . . . . . . . . . 10 WestWeek 2013: Keynote Panel Discussion - The Art of Repeat Business . . . . . . . 12 “Dwell Labs,” 8 ASID Designers are Chosen to Create a Showcase . . . . . . . . . . . . . 14 Design Meets Technology - Home Automation Done Beautifully . . . . . . . . . . . . . . . 16 CHAPTER NEWS President’s Message . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 President-Elect’s Message . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Calendar of Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 ASID LA offers Fall 2013 NCIDQ Exam Prep Course . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Made in LA: A Day at Jeannot Fine Furniture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 ASID - Student to Allied Memberships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Design of the Times: Remembering a Golden Age and Imagining a New One . . . 20 Green Pearls of Wisdom: Sustainable Construction - An Interview with Gilbert Chavez, Industry Partner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 The Art and Management of Lighting. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Marrakesh Country Club: A Designer Showcase in Palm Springs. . . . . . . . . . . . . . . 26 How To Talk to Your Legislator and Why it Matters . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Welcome New Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Dallas Symposium . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 STUDENT NEWS ASID Student Chapter Leader Awards: Lucinda Pace . . . . . . . . . . . . . . . . . . . . . . . . . 29 ASID UCLA Extension Student Chapter Wins the National ASID ‘Community Service Project of the Year’ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 INDEX OF ADVERTISERS Arto Brick . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Barry Carpet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Bobcat Carpet & Fabric Care . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 California Homes Magazine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Closet Factory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Contempo Floor Coverings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Crestron Electronics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Decorators Express . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Drapery Affair . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Elle Décor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Fabpro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Ferguson . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Fine Draperies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Hunter Douglas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Las Vegas Design Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Maxwell Dickson . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Pental Granite & Marble . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Preferred Picture Framing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Qualex, Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Renaissance Design Studio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 The Secret Garden . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Steinway Piano Gallery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Storage Envy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 UCLA Extension . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Window Collections by Plantation Shutter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 CA LOS ANGELES | SPRING 2013 | 5 LOS ANGELES As many of you know, the legislative efforts of Interior Design Coalition of California, (IDCC), have been moving forward in full force. One of the things they are striving to achieve is to enable Certified Interior Designers to have uniform stamp and seal privileges for non-structural, non-seismic projects throughout the state. This is important because it would further establish our rights to practice as professionals. We need the option of having the rights and privileges architects, engineers and contractors currently enjoy in the built environment, as it will legitimize and expand our project opportunities as interior designers. Another key issue IDCC intends to pursue is reinstatement of the NCIDQ as an alternative test to be accepted as a qualifying exam for certification. This would enable California designers who have passed the NCIDQ to compete for projects in states that use the NCIDQ as the qualifying exam for licensing. I am aware, that as a practicing designer it is difficult to find the time to devote yourself to an issue that may seem unimportant to your business, but please take a few moments to explore the impact this legislation might potentially have on you. Remember, the goal is to enhance our professional position and increase our opportunities for business. I believe we can all stand behind that. Please read the summary of the hearing that took place on April 29th so you are up to date with the progress that has been made. The IDCC home page currently includes the highlights from this senate hearing as well as an archived video: http://www.idc-ca.org Finally, please join IDCC; it is one of the most important organizations to which you can belong to protect your profession and your right to practice. Cynthia Burnett, ASID, CID, MA ASID CA Los Angeles President-Elect 6 | SPRING 2013 | CA LOS ANGELES Visit our Showroom and Design Center Open and close your window coverings with a touch of a button Innovative Window Covering Solutions Your Manual and Automated Window Covering Specialists Your elegant choice for custom Automated Draperies, Roman Shades, Natural Shades, Roller Shades (featuring Coulisse Blackout, Privacy and Screen Fabrics) and all Hunter Douglas products. Custom Shutters, Wall Upholstery, Bedding and expertise of all Exterior and Interior Window Treatments WINDOW COLLECTIONS B BLVD, SUITE D212 | LOS ANGELES, CA 90025 11704 WILSHIRE CA 90025 310.477.1522 OFFICE | 310.477.9122 FAXLos|Angeles, www.windowcollections.com ( CA LIC #749768 w Calendar of Events June 19 Industry Partner Forum, Noon to 1 P.M., ASID LA Office at the Pacific Design Center. All IP members welcome. No RSVP necessary. 20 Cocktail Reception for ASID members, 5:30 to 8 P.M., L.A. Mart, 1933 S. Broadway, Los Angeles 90007. This is a special kick-off event for the ASID National Convention. RSVPs not required. 21 Trade Day at DWELL on Design at the Los Angeles Convention Center. Highlights include GO PRO LA 2013, a Professional Development Workshop; REGREEN Implementation Workshop; CEUs and more. Please go to: http://www.asid.org/content/dwell-design for the full line-up and registration instructions. 21 Celebration – The 2013 ASID Design Awards 7 P.M., Millenium Biltmore Hotel, 506 S Grand Avenue, Los Angeles, 90014. ASID’s most notable soiree of the year. Join us on the red carpet to toast the 2013 Design Award honorees. Reception, awards gala dinner, dancing. Please go to: www.asid.org/content/celebration-asid-design-awards-1 for details and to register for the event. August 23-24 NCIDQ Prep Workshop at UCLA. Mark your calendar and watch for details. Registration forms will be available soon. October 23-24 LightShow West LightShow West is the only trade show and conference specifically created for West Coast specifiers of commerciall, architectural and decorative lighting products. For more information, visit LightShowWest.com 8 | SPRING 2013 | CA LOS ANGELES ASID LA Offers Fall 2013 NCIDQ Exam Prep Course The ASID Los Angeles Chapter is excited to announce it will be sponsoring a weekend prep course that focuses on all sections of the NCIDQ Exam. Attendees will learn the contents of the exam, take a test run, and get valuable feedback on their solutions. A workshop of this nature has not been available for several years. Both the ASID Step Program and the UCLA Extension NCIDQ Prep Workshop have not been offered due to changes in the exam. For ASID Los Angeles President, Kat Fern, sponsoring an updated workshop was one of the top goals of her administration. Kat herself took the UCLA Extension workshop in 2002, and found it invaluable. “ We would not have been prepared to take the exam had it not been for this course and the methodology Joanne and Virginia use. I want to provide our members with this same advantage. Remember that ASID waives one year’s dues for those who pass, and our Chapter awards those who pass all parts of hte examination with a $500 check!”. Come see the most innovative showroom in Southern California! D • Window Coverings • Flooring • Upholstery A • Motorization Experts • Counter tops • & more! Kat approached the same instructors from her class, both ASID Professional members, to see if another workshop would be possible. The course instructors are experienced interior design professionals who have taught this workshop with great success over the years. Joanne MacCallum, ASID and Virginia Dudasik, ASID, both graduates of UCLA’s Interior Design Program, have devised a method for study that has resulted in a high passage rate among those taking their course. The NCIDQ is considered the ‘gold standard’ of qualifying exams for interior designers. It is a ‘portable’ exam that is recognized nationally. States that have a form of licensing for design professionals list the NCIDQ as an employment prerequisite. To work on any government project requires the NCIDQ. It is the only exam that interior designers must pass in order to become professional members of ASID and IIDA. General contractor, residential and commercial Serving designers for 45 years! Workroom on premises We will help you complete your project on time and on budget! Class Overview The 2-day course outline will cover Space Planning, Phases of Design, Lighting, Acoustics, FF+E, Contract Administration, Contract Documents, Life Safety, Egress, Barrier Free Design, Millwork, Systems Integration, Sustainable Design, Business Practices and Ethics. Test tips and strategies will be discussed for both of the multiple-choice sections as well as the practicum. A real time practicum will be given and graded. Study groups can be formed within the class to assist in further preparation. NCIDQ Exam Prep Course Dates: Friday, August 23: Saturday, August 24: 9am-5pm 8am-5pm Enrollment is limited to 15. Please watch for more information in the weeks to come. 5109 Walker St • Ventura, CA 93003 805-339-0883 www.draperyaffair.com G.C. License #579723 CA LOS ANGELES | INDUSTRY PARTNER SPRING 2013 | 9 MEMBER PROJECTS The Powell Residence A Modern Mecca in the Hollywood Hills Compiled by Renata Harbison, Allied ASID Photography by Michael McCreary This striking modernist home, known as the Powell residence, was designed by architect Scott Carty, who worked in tandem with the noted Gary Drake of Drake Construction, an ASID Industry Partner. Drake was originally brought on board as a construction manager by Jeff Powell, who served as the home’s investor and designer. Drake is known throughout Southern California for his renovation work on architecturally significant properties. He has collaborated with some of the industry’s most esteemed architects and designers, and has renovated several historic Paul Williams residences. Located in the Hollywood Hills, the home features breathtaking panoramic canyon and city views, gleaming white terrazzo floors and vanishing walls of glass. Formerly constructed as a modest 1950s-era ranch style home in Runyon Canyon, Carty and Drake transformed the property into a striking contemporary residence on a 14,937 sq ft lot. This highly refined design showcases seamless indoor/outdoor living, three bedrooms, a spacious gourmet kitchen, a home theater, both indoor and outdoor fireplaces as well as an exquisite outdoor pool with dramatic canyon views. Built with the finest materials, this residence exemplifies rigorous contemporary design in a glamorous Hollywood setting. 10 | SPRING 2013 | CA LOS ANGELES MA S T E R O F I NT E R I O R A R C H I TECTURE Innovative solutions for a sustainable future Build your skills in an exciting discipline that artfully merges interior design, architectural thinking, and environmental conservation. Explore a new degree program offered by UCLA Extension in collaboration with Cal Poly Pomona. Bachelor’s degree required. Internships and job placement services available. Just starting your career? UCLA Extension offers a foundation-level curriculum with its Interior Design Certificate. No degree required; prerequisite to the masters program. 14242-13 Learn more about courses and program candidacy: uclaextension.edu/asid_la or call (310) 825-9061. WestWeek 2013: Keynote Panel Discussion THE ART OF REPEAT BUSINESS By Sheryl Fleischer, ASID, L.A. Chapter At-Large Director Photography by Amy Martinson, Industry Partner Knowing ‘how to get asked back to the party’ was the alluring topic of the WestWeek’s keynote panel discussion featuring Monique Lafia, ASID, Gary Drake of Drake Construction, ASID Industry Partner, and celebrated actress Courtney Thorne-Smith, the talented actress who made her mark on Melrose Place, Ally McBeal, and on Two and ½ Men. Our moderator was Catt Sadler, the Emmy award-winning journalist from E! Entertainment, recently named by LA Times as one of the top ten up and coming broadcasters in entertainment. What is the secret to working on sophisticated residential design projects with highly discerning clients? What does it take to make the grade to be asked back for the second project, and even the third? It takes more than simply showing up on time. With celebrity and high-profile clients, designers and contractors have to interact tactfully and seamlessly as they work their way around a hierarchy of client-protective staff, including personal assistants, estate managers, maids, bodyguards and other celebrity handlers. Monique Lafia, the lead professional designer on five of Courtney ThorneSmith’s homes, described how trust and understanding creates a long-standing designer-client relationship that deepens with each project. Gary Drake, who has worked on homes for Sting, Madonna and Rod Stewart as well as Paul Williams’s homes, recounted several funny stories where being a contractor was only one of his talents; you have to be part therapist, part architectural historian, part building guru, and 100% contractor extraordinaire. A very special thanks to those who contributed to our contribution to WestWeek at the PDC - Ralph Rudin for graciously hosting the post event reception, Margaret Dunne, Christine Anderson, and Chris Arvin for being instrumental in producing the keynote event. 12 | SPRING 2013 | CA LOS ANGELES COMMUNITY NEWS The Classic Beauty of Tiffany Crafted with Rare Gemstones Introducing museum-quality Tiffany-inspired lamps created from polished GEMSTONES... l l l l l Artisan Crafted No-Two-Are-Alike Limited Edition Highly Collectible Excellent Investments Call for an appointment to visit our showroom The Secret Garden (TSG 1895) 17605 Fabrica Way, Suite I, Cerritos, CA, 90703 Phone: (714) 522-1895 Email: [email protected] www.tsg1895.com Industry Partner and Publisher for your ASID Chapter Newsletter support your industry partner advertisers INDUSTRY PARTNER TO THE TRADE For Advertising Information 972-562-6966 • [email protected] CA LOS ANGELES | SPRING 2013 | 13 MEMBER PROJECTS “Dwell Labs,” 8 ASID Designers are Chosen to Create a Showcase By Frank Slesinski, Allied ASID An exciting new component to this year’s “Dwell On Design” show at the L.A. Convention Center (June 20-23) is a Showcase Apartment tour, featuring units at 1050 Flower St. (Met Lofts) and 1600 Vine. Four apartments in each building are being re-imagined by eight ASID designers. ASID headquarters contacted the ASID So Cal chapter presidents, about a “project we need help with at Dwell”, offering us an opportunity to participate in the Dwell experience with our members. Rick Campos, Allied ASID Orange County Chapter President, and Kat Fern, ASID Los Angeles Chapter President put together a list of members from the Los Angeles, Orange County and Pasadena chapters to create “Dwell Labs.” As Kat explained, “We put together a list of 25 interior designers from our chapters, including websites, ASID designer profiles, and contact information. Michela Abrams, President of Dwell Media, chose the designers to contact from our list. The designers included on the list were members who have been active in the chapters, and have recently given of themselves as exemplary volunteers. “ With only five weeks notice, these eight intrepid ASID interior designers learned that they had been selected to be a part of the project. First step, meeting with the developer of the two loft buildings, Klein Financial, and choosing the space each wanted to develop. A creative brief, describing the tenants occupying each space and providing inspiration and direction for each unit, was written by our member, Karen Saeki, Allied ASID. When the Dwell team, Erika Heet & Michela first read Karen’s personas, they smiled and proclaimed, “Brilliant!” Designers were given a financial allocation to create their vision as well as provided information on Dwell partnerships already established for the “Dwell Labs” project. Energy was then focused on approaching Industry Partners to create a cohesive design within a limited time allotment. This type of project requires a concentrated focus on many fronts: salesmanship, project management, and of course, design acumen, as it is one thing having a client’s budget for a wellplanned project and quite another when you have to “make it happen” with your own salesmanship. “I must say I was impressed how quickly many of our industry partners jumped on our bandwagon. Even when multiple designers were approaching some of the same resources,” expressed Frank Slesinski, Allied ASID. Of course it helped enormously that Dwell Media had made a serious commitment, along with Klein Financial, to market and promote all of the supplying vendors. In addition to identifying signage in the lofts and at the convention center, the designs will be featured in the October “City Living” issue of Dwell Magazine. The project will also be promoted on their social media platforms with direct links to each vendor’s website. The names of these generous industry partners will be highlighted in the next edition of LA Design. Another challenge for some of the designers was working in smaller spaces than usual. Darra Bishop, Allied ASID chose a 600 sq. ft. studio at 1600 Vine, even though much of her previous work has been in large, industrial lofts downtown. “The idea is on one hand a contradiction – design a space with industrial elements without the scope we have come to equate with large loft interiors. My strategy is to do so in a fresh and modern way, making the most of my apartment’s reduced proportions by incorporating a cohesive, diaphanous design that me and my team, Karen Saeki, Allied ASID and Jim Powers, Allied ASID, can execute within a mere 5 weeks!” Laura Schwartz Muller, Allied ASID expressed, “At the onset of every new project, I either get hit with an "instant read" on the space, or it will introduce itself slowly and evolve over time. In this case, time is a huge factor, and it modified the organic process considerably, and having a great team became significant. Time limits and deadlines are set…and there isn’t time for a luxurious design evolution and a lengthy resourcing process. However, (and this is a big however) this brings forth another blessing that I love. It removes too much thought, and catapults me into raw instinct, experience, and the total reliance on my FOUR POINT team. I am grateful that I can rely on our ever-supportive and talented Industry Partners to work with to achieve successful and exciting results.” Now at four weeks and counting until the opening party, all of the designers are honing their designs, and finalizing their subcontractors, all against a non-negotiable deadline. It a challenge that demonstrates the professionalism that is expected when you can claim the appellation of ASID. 14 | SPRING 2013 | CA LOS ANGELES CA LOS ANGELES | SPRING 2013 | 15 MEMBER PROJECTS Design Meets Technology - Home Automation Done Beautifully Photography by Crestron Electronics, Inc. Crestron Electronics is an active ASID industry partner, graciously sponsoring ASID events like Student Career Day. They put great value in the relationship between their technology offerings and the design community specifying them, and their Interior Design Partner program provides interior designers with tools and resources to seamlessly incorporate technology into design, as well as a host of other benefits and rewards. The program brings these teams together to come up with creative design solutions that result in a happy client and referrals for the whole team. Michelle Baker, Crestron Electronics As Michelle Baker, from Crestron states, “Technology is part of our daily routines. From the minute we wake up, we interact with technology – everything from the alarm clock to light switches, computers to smart phones. All of these devices provide streamlined and simplified ways to manage our busy lives. Clients expect designers to consider their technology needs. Although technology and design may seem worlds apart, collaboration with the interior technology designer (systems integrator) is essential, and can be greatly successful, differentiating [the designer’s] skill set and growing your business.” “When Design Meets Technology,” Michelle explains, “it achieves the reality that automation can be done beautifully. The main benefits are aesthetics, convenience, energy savings, and safety and security.” The benefits of convenience and energy savings fall under the User Interfaces, or how the client interacts with interior technology. The more traditional interfaces are light switches, thermostats, and remote controls. The iPad/iPhone® and Android® devices are becoming a popular user interface. Crestron has an app that enables clients to stay connected to their home or office when they’re on the go. Michelle emphasized how a successful project really starts with bringing all the relevant players in at the beginning of the project, She says, “At the end of the day, it’s all about collaboration. The entire design team is often surprised by what is possible and ultimately the client’s needs are not only met, but exceeded. Designers should kick-start the team building early in the project with a face-to-face meeting, and include the entire team. Align yourself with a trusted interior technology designer and take advantage of education and advice from these specialists and manufacturers such as Crestron.” 16 | SPRING 2013 | CA LOS ANGELES M ar rn e R ) ya ly ie K a ar n ga Lo y rr bs C om C er og R N O n ye gu N y m A C S IC M E R TU n A R L NI ER C BE TA R E FU FI M Sa Te co A F ug FA r us an SHION t FOR c WE 2- T M i AR 4 AS s ABLE S Y (W ENTE H R 20 O 1 LE 3 SA LE n R EL SS D W JE LA O G O W See what makes us unique: đƫƫƫw+.'ƫb5ƫ)+r!ƫ0$*ƫ2ăĀƫ+"ƫ0$!ƫc+1*0.5’sƫ ƫƫƫƫ0opƫc+*0!),+r.5ƫ)kers đƫƫ1s0+)ƫc+))%s/%+*%*#ƫ* ƫc+*/%#*)!*0ƫ ƫƫƫƫ+,,+.01*%0%!s đƫƫ+)!ƫ3%0$ƫy+1.ƫ,ro"es/%+*(ƫ$0ƫ* ƫs05ƫ3%0$ ƫƫƫƫy+1.ƫ,!./+*(ƫ$0ƫ0+ƫ/$+,ƫ 1.%*#ƫ0$!ƫr!0%(ƫ,+.0%+* ƫƫƫƫ+"ƫ+1.ƫ/$ow.ƫ $20 buyer registration includes: đƫƫTw+ƫ1y!.ƫ #!s đƫƫx(1/%v!ƫ3$+(!/(!ƫ/$+,,%*#ƫ"r+)ƫĊƫ0+ƫāĀƫċ)ċƫ+* ƫ ƫ.% 5ƫ)+.*%*#Čƫ1#1/0ƫĂċƫ((ƫ1y!./ƫr!ƫw!(c+)!ƫ ƫƫƫƫ0+ƫs05ƫey+* ƫāĀƫċ)ċƫ0+ƫc+* 10ƫ1/%*!ss. craftcouncil.org/wholesale Underscore® VibrAcoustic® Bath Let us orchestrate your dream. For the perfect products for your kitchen or bath, stop by a Ferguson showroom. It’s where you’ll find the largest range of quality brands, a symphony of ideas, and trained product experts to help orchestrate your dream. With showrooms from coast to coast, come see why Ferguson is recommended by professional contractors and designers everywhere. APPLIANCES FAUCETS PASSIONATE PEOPLE FIXTURES LIGHTING Rancho Mirage: 72-060 Hwy 111, Ste C - E (760) 773-9838 West Hollywood: 8532 Melrose Ave (310) 657-1750 Redondo Beach: 2600 Marine Ave (310) 219-7200 Woodland Hills:* 6416 Variel Ave (818) 593-7220 Santa Monica: 2202 Bdwy (310) 829-1062 *Lighting Proud Members of the American Society of Interior Designers FERGUSON.COM ©2013 Ferguson Enterprises, Inc. All Rights Reserved. CHAPTER NEWS Made in LA: A Day at Jeannot Fine Furniture By Nicole Miller, Industry Partner The Environmental Affairs Committee (EAC) has created an innovative series titled “Made In LA”. Made In LA consists of Industry Partner shop visits for an inside look at the local craft and manufacturing recourses that make LA an exceptional place to practice Interior Design. The most recent Made In LA Tour was at Jeannot Fine Furniture, known for their custom furniture and interiors using old world manufacturing techniques today. A tour of the facility included a handson workshop with each participant gluing up wood and sanding it to create a special paperweight. Daniel at Jeannot Fine Furniture, master carpenter and carver, and one of 3 of Jeannot’s children managing the business, gave an amazing and inspiring hands on tutorial on how to carve as well as an education on the different types of carving. Everyone enjoyed carving walnut, alder, and white oak and got a feel for the difference of carving on each species. The event was capped off with delicious food and drinks. We look forward to the upcoming Made In LA series to take place on July 25th at Bausman and finishing off the year on October 24th at Lenchner Glass. CA Lic. #602641 Styles for every décor Service that makes you look good From Simple to Spectacular Always Completely Custom Closets, Home Offices, Wallbeds, Garages, Wine Rooms and more... Call 800-692-5673 and ask for your ASID Specialist www.closetfactory.com Office 18 | SPRING 2013 | CA LOS ANGELES Wallbed Wine Room INDUSTRY PARTNER ASID – Student to Allied Memberships By Frank Slesinski, Allied ASID It’s approaching that time of year – final year design students across the L.A. basin are frantically burning the midnight oil, toiling away, anxious to complete their thesis projects with an eye towards reaching that seemingly impossible goal of picking up that diploma on graduation day. But what now? After years of feeling like Sisyphus, pushing that boulder up the hill, how will you translate your hard won diploma into an actual career in design? One of the best decisions I made (UCLA Extension, Class of 2009) was to elevate my Student ASID status to an Allied Membership. Why? By aligning myself (and my nascent career) with ASID, I was welcomed into a community that embraced my ambition, supported my goals, and encouraged me to succeed – a stark contrast to my previous career in shark-infested Hollywood. Not only was I supported by a wonderful group of colleagues, but I also found a team of experienced professionals with whom I can share concerns, raise questions, and gain perspective. The icing on the cake is that I also have fun, and occasionally enjoy a glass of wine, or two! ASID offers much for the development of our professional lives: on-going seminars for emerging professionals, development lectures, cultural and informational events, and networking possibilities. Join us within 12 months of graduation and you get all that and more for only $85 (as opposed to $565, if you join later). The ASID website outlines 5 years of savings for advancing students: www.asid.org/content/student-advancement The ASID appellation is a powerful indicator that you are a qualified designer with experience and education. What better way to market yourself to potential clients and stand out from the crowd? The expression “you get as good as you give,” resonates for me. I was reluctantly nominated, and subsequently elected to the board of the L. A. Chapter; it has afforded me opportunities to grow in ways that I never imagined. Not only did I benefit from leadership training, but I found kinship with colleagues that share my appreciation for beauty, elegant spaces, and a terrific community of like-minded souls. We may have different backgrounds, political affiliations and aesthetic points-of-view, but we are passionate about working to support our colleagues and promote our profession. It doesn’t get much better than that! CA LOS ANGELES | SPRING 2013 | 19 CHAPTER NEWS Design of the Times Remembering a Golden Age and Imagining a New One WESTWEEK’S “AMERICAN DESIGN & CALIFORNIA DREAMING DESIGN IN CHANGING TIMES” AT THE JASPER SHOWROOM By Karen Saeki, Allied ASID Photography by Amy Martison, Industry Partner A panel discussion of four interior design mavens delighted those in attendance during WestWeek’s “American Design & California Dreaming: Design in Changing Times” at the Jasper Showroom of Michael S. Smith, Allied ASID. The lively and illuminating conversation was facilitated by Kat Fern , ASID, L.A. Chapter President, and included historian Eleanor Schapa, Allied ASID and designers Mark Cutler, Allied ASID and Darrell Schmitt, FASID. These consummate professionals represent the best interior design offers to our community. We can learn from their worldly success and authority, and from their remembrance of a golden age that still informs the future of design. In a lush photo essay of the last century’s most influential design luminaries, Eleanor, a native Angelino, presented the work of Elsie de Wolfe, Dorothy Draper, Wallace Neff and Paul Williams, as well as that of Darrell and Mark, lauding their styles as examples of enduring design in our uncertain and unprecedented time. Both Darrell and Mark were lured by the California dream, to the maverick spirit of Los Angeles and its diverse architectural fabric. Our city has a history of rule-breaking innovation and syntheses of virtually every kind, although all the panelists lamented a bygone age when innovative design was informed by a passion for history and a reverence for quality and style, when the public understood that distinctive design could only be realized through the cultivated eye of a designer. Many showrooms now sell to the public directly and clients are inclined more than ever to “do it themselves,” or to think they can; the web has educated them even to their own detriment. The discussion posited how we can maintain core design values amid the dilution of context and character disseminated by HGTV and the do-it-yourself impulse. All of the seasoned panelists were certain that our livelihood depends on design fees versus the procurement of goods. All maintain that our highest value has always been the ability to create soulful interiors. Darrell and Mark spoke about the spirituality of design and the creation of milestones for our clients. It is an intimate, rich relationship that yields design of an ineffable quality, one that cannot be mass-produced because it has evolved from collaboration between people vested in the expression of something distinctive. For Eleanor, soul is found in the tactile experience of the decorative arts. Beyond the flatness of an image of an étagère online, we must experience it in person to appreciate what makes it extraordinary. As long as we continue to aspire to the ideals of these esteemed design professionals, we can be assured of a new golden age: one that is likely to emerge in Los Angeles! 20 | SPRING 2013 | CA LOS ANGELES Award Winning DESIGN /5Z]POZ7\TZcS\QS7\ BRENTWOOD @][O\QS7\ SAN FRANCISCO BcaQO\g7\ TOPANGA bVS0Sab]T $5.99 US/CAN AUGUST 2012 DESIGNER KITCHENS NAPA $5.99 US/CAN OCTOBER 2012 SANTA BARBARA DESIGN HOUSE AND GARDENS MODERNISM IN THE DESERT Chef Kostow’s Kitchen at Meadowood The Redesign of Auberge du Soleil SAN FRANCISCO Historic in KUhYfZfcbh7cbhYadcfUfm ]bB9KDCFH6957< 5:Ua]`m<caY 9`Y[UbWY]b W\>OZ]/Zb] PASADENA CALABASAS PACIFIC PALISADES Food Lover’s Guide to the NAPA VALLEY MARRAKESH DESIGNER SHOWCASE HOUSE Palm Desert This is a special offer to subscribe to CALIFORNIA HOMES. It is available in this issue only. Subscribe for one year and receive an extra issue free—seven issues total. Subscribe for two years and receive two extra issues free—fourteen issues total. YES! I WOULD LIKE TO SUBSCRIBE TO CALIFORNIA HOMES AT THIS SPECIAL RATE NAME __________________________________________________________________ ADDRESS ________________________________________________________________ CITY ________________________________________ STATE ____ ZIP ____________ $28 / seven issues / one year $42 / fourteen issues / two years Payment Enclosed Bill Me Mail to C A L I F O R N I A H O M E S : P O Box 8655, Newport Beach, CA 92658 email: [email protected] fax: 949.640.1665 CHAPTER NEWS Green Pearls of Wisdom Sustainable Construction AN INTERVIEW WITH GILBERT CHAVEZ, INDUSTRY PARTNER By Joana Sguario, Allied ASID Photography by SIMO Designs Gilbert, what defines sustainable construction methodologies? Recent changes in LA building codes have affected my work as a General Contractor. Los Angeles has now joined Santa Monica, Malibu, Beverly Hills and other cities in requiring environmentally-friendly standards for most building projects. The code modifications have challenged designers and contractors alike to understand the new requirements. How does this affect your business? I see many aspects of “green” building. Floors, for instance, must be constructed of approved materials, fixed with approved glues and finished with approved finishes. Appliances must be ecological in their materials, construction and operation – toilets must not use more than 1.5 gallons of water per flush, for example. All members of the design/construction team need to be aware of these requirements before plans are drawn up and submitted for Plan Approval. Another aspect of sustainable building is reflected in the way materials are removed and disposed of during a project. It must be done through a licensed haulage company, which is responsible for reporting back what percentage of the material has been recycled; the contractor in turn is responsible for maintaining records of such recycling, and for selecting appropriate haulage contractors. In most cities, a deposit is required for hauling, and it is returned only once the job is completed and the affidavit of recycled materials is presented. Why is ecological construction important? It is important to consider conservation now, and understand that what we build today will affect future generations. We work in concert with educated and mindful designers and architects on the importance of low carbon foot prints, efficiency in appliances as well as conservation and recycling. Our city has encouraged these considerations by adding Green Inspections to the process of construction. What trend(s) do you see in environmentally friendly construction? I see more cities throughout the Los Angeles area requiring more efficiency in construction techniques and overall conservation practices. I also see more cohesion among designers, architects in the process of communication with me in all aspects of construction. As a team, we are working more efficiently than ever before. The work we now do, lays “greener foundations” for the future. Gilbert Chavez is an ASID Industry Partner and President of United Remodeling Construction, Inc.; companies focused on upholding the sustainable practices that are becoming standard in the built environment. 22 | SPRING 2013 | CA LOS ANGELES Home of the finest European, Domestic, & Exotic Hardwood. Residential & Commercial Flooring • European, Domestic & Exotic Hardwood • Natural Stone & Tile A large selection of Carpeting & Custom Area Rugs • Complete Window Covering & Upholster y Ser vice C h e m i c a l - F r e e Wo o l C a r p e t i n g • V i n y l , R u b b e r, C o r k & N a t u r a l L i n o l e u m F l o o r i n g S e r v i n g t h e I n t e r i o r D e s i g n I n d u s t r y fo r ove r 3 6 ye a r s . Brentwood 902 S. Bar r ington Ave . Los Angeles, C A 90049 310.826.8063 • 800.222.9194 www.contempofloorcover ings.com West Los Angeles 2460 Over land Ave . Los Angeles, C A 900064 310.837.8110 • 866.289.8763 CHAPTER NEWS The Art and Management of Lighting Photography by Monique Djamdjian, Student ASID On Thursday, February 21st, Lighting aficionado Denis Caldora, fabulously clad in sequins and black lizard cowboy boots, lead an engaging and very entertaining evening on how to “Create an Environment” at the Ferguson’s showroom in Woodland Hills. Denis covered everything from the importance of strategically positioning lamps to the necessity of thorough and organized project management. As two students that attended the event attest: By Alyce Wallace, ASID Denis focused on details, knowledge, sales and making a client’s home distinctively theirs. The way Denis suggested we differentiate ourselves as designers and sell our value to the DIY client is by adding value to their Carpet, Fabrics, Textiles, Oriental & Area Rugs Can be expertly cleaned or restored, both wet & dry cleaning methods available. Both machine & hand-done repairs performed. Cleaning of Drapes, Sheers, Roman Shades, Fabric Wallcover Covers Finest Quality Protection Total Guard, UV Treatment and CA Certified Flame Retarding FULL SERVICE CLEANING FACILITY projects. We do this by giving them fabulous details and special treatments that are specific to their needs, something a novice would have difficulty ever achieving on their own. Denis’s talk emphasized that as professional interior designers and project managers our expertise and experience is what be bring to the table, and that is what we need to sell and market. By Cheryl Downs, UCLA Student As Denis moved the group of designers throughout Ferguson’s showroom, he pointed out how changing a light bulb on an exterior fixture can create a whole different mood. He discussed how designers shouldn’t just put lights on the exterior of the home; they should “light” the home. Recessed lights and uplights added to the standard wall and light posts add a desired dimensionality to exterior lighting. Denis also touched on the use of light in the bathroom, and gave us a tip on how recessed lighting above a vanity will add a complimentary infill to the usual sconces. Thank you to Ferguson’s for graciously hosting a fun and outrageous evening . Not only was everyone entertained by Denis’s colorful personality, but also many in attendance won prizes at the drawing! 11630 Tennessee Ave, West Los Angeles 310.478.4438 • www.bobcatcarpetcare.com 24 | SPRING 2013 | CA LOS ANGELES Denis Caldora of Caldora Lighting Design in Miami is an international expert on lighting design, trends and implementation. His expertise is in demand from designers keen on improving their RCPs to showrooms eager to show their wares in the best light. As Dennis declares, “Without [lighting] you can’t see anything. Lighting is the most important part of the interior design industry.” Duette® Architella® Honeycomb Shades Pirouette® Window Shadings Enlightened Design For Every Environment Bring great ideas to light with Hunter Douglas window fashions. Beautifully illuminate spaces with exclusive Silhouette® or Pirouette® window shadings, which softly diffuse and disperse the sun’s rays throughout a room. For the ultimate in customized light control, choose Duette® Architella® honeycomb shades to seamlessly unite fashion and function. Need Assistance with Hunter Douglas Products? To access all the resources you need to make selling Hunter Douglas window fashions easier and more profitable, contact your Hunter Douglas Design Center Partner today. And be sure to ask about the Hunter Douglas Design Center Program. To find a dealer near you, visit growyourdesignbusiness.net/partners. Drapery Affair, Floor to Ceiling™ Ana Morales 5109 Walker Street Ventura, CA 93003 805-339-0883 Silhouette® Window Shadings © 2013 Hunter Douglas. All rights reserved. All trademarks used herein are the property of Hunter Douglas. 5/13 F & R Blinds and Interiors Robert and Sandra Wininger 904 South Robertson Blvd. Los Angeles, CA 90035 310-659-8183 CHAPTER NEWS Marrakesh Country Club A Designer Showcase in Palm Springs By Renata Harbinson, Allied ASID Photos by Renata Harbinson terpreted by contemporary designers. ASID LA designers and guests gathered in Palm Springs during Palm Springs Modernism Week in February, for a tour of the Marrakesh Designer Showcase. Benefiting the Desert Community Foundation for Scholarships and the First Tee, the Marrakesh Country Club Showcase was only part of the exciting design-centric event that took place over the weekend. Highlights included lunch at the Marrakesh Country Club, cocktails at Design Pure + Simple, Michael A. Thomas’s, FASID new showroom in Palm Springs, and an impromptu gathering for hors d’oeuvres at Fernando Diaz’s new home away from home. In addition, VIP passes to other events were available to ASID members. Thank you Frank Slesinski, ASID L.A. Membership Director, for making all of this possible! Cocktails at Design Pure + Simple were a delight! Michael Thomas, immediate past president of ASID National, FASID, and author of Residential Design For Aging In Place, 2008, welcomed all of us in his new showroom in the heart of Palm Springs. Michael showcases one-of-a-kind accessories from artisans from across the globe. As he says on his Facebook page, “A room isn’t finished until it’s been accessorized, bringing in the personal touches. It is the accessories that help make the statement and carry the color.” There were six homes on the tour at the Marrakesh Country Club. The first was a home that preserved the original details by John Elgin Woolf, who designed the homes in the Hollywood Regency style. Woolf was one of the most famous architects of the time, and John Wayne, Greta Garbo and Judy Garland were among his famous clientele. This time capsule highlighted the “Marrakesh Then” home, which was a 50’s/60’s design with strong graphics, chrome and Lucite furniture and color blocking; having first seen the original Woolf design, the remaining condos provided an interesting contrast and reference point to the homes as they were rein- My Palm Spring’s adventure was punctuated by the impromptu gathering in Fernando’s new condo. It was wonderful to relax and enjoy the ambiance he created on a dime and within a very short time frame. A consummate designer, it was not surprising that Fernando’s expertise was evident throughout his home. Modernism Week is celebrated in Palm Springs on a yearly basis. It highlights the design aesthetics of the 40’s, 50’s and 60’s, a period known for clean simple lines in architecture as well as interiors. If you would be interested in participating in an ASID LA event during Modernism Week next year (2/13/14 – 2/23/14), please let the office know of your interest. How To Talk to Your Legislator and Why it Matters By Darra Bishop, Allied ASID Photography by Monique Djamdjian Los Angeles Department of Building and Safety (LADBS), is intimidating. Even peers that have been designing years longer than I have tell me they get butterflies when going to plan check. This year, I decided to take LADBS Metro office head-on. I had finalized the design for a large loft renovation and was encouraged by my client to go through the process before a contractor was assigned to the project. Everyone was professional, but my experience as an interior designer alone in an ocean of contractors, engineers, expediters and the like added to my already heightened level of intimidation. Finally, as I sat down in front of my plan checker, the situation crystallized – there wasn’t a “box” to check for the interior designer on the project, but rather I was considered “an agent for owner.” Never before had I felt so marginalized as to my contribution to a project. Pages of building information, floor plans, elevations, sections, details, electrical plans and RCPs allotted me no more consideration than had I been a friend of the owner dropping off some sketches for approval. This venture came only a few weeks after I attended the ASID “How to Talk to Your Legislator” event on March 15th. Presented by Emily Moses, ASID, and member of ASID Legislative Codes and Advisory Council, 26 | SPRING 2013 | CA LOS ANGELES (LCAC), Emily is well-versed on existing interior design law. She encouraged us to visit our legislators as well as write letters in support for the Interior Design Coalition of California (IDCC) directives. What was eye opening to me about this ASID event, was the outpouring of stories from other designers detailing jobs lost or projects that were unattainable because of current legislation. Emily urged us to practice discussing these issues with our legislators by talking about them aloud amongst ourselves. Just like practicing a speech in front of a mirror, this exercise relieved what could be a daunting appointment with our congresspersons. My belief is that interior designers should have the same rights as other professionals in the built environment, and finally have our own “box” at LADBS. CHAPTER NEWS Welcome to our new members Professional Members Maria Reggie Chua, ASID Gilbert Ka Lok Mann, ASID Barbara Schwarz, ASID Kelly L Sutton, ASID Allied Members Andrea N. Coleman, Allied ASID Douglas G.B. Dye, Allied ASID Orlando Flores, Allied ASID Marta Klinker, Allied ASID Irene Lovett, Allied ASID Jeannette M Price, Allied ASID Whitney M Reynolds, Allied ASID Stephanie F Severson, Allied ASID Wendy Williams, Allied ASID Associate Members Catherine S Grasso, Associate ASID Ari McCaskill, Associate ASID Student Members Melissa R Alvarez, Student ASID Kristen E Alvarez, Student ASID Simon E Amar, Student ASID Osvaldo Anguiano, Student ASID Aleli Isaura Aquino Garcia, Student ASID Leone C Avery, Student ASID Peter A Belcastro, Student ASID Dashti Beyoona, Student ASID Nicole Bures, Student ASID Cathryn M Camacho-Gluck, Student ASID Demet Celik, Student ASID Katrina M Chersicla, Student ASID Elisha Gladding Church, Student ASID Danielle N DeCarr, Student ASID Michelle Duque Gottlieb, Student ASID Katie Easley, Student ASID Valeriya Edikhanova, Student ASID Lizelle Fintland, Student ASID Anna K Flores Villarreal, Student ASID Kate Frank, Student ASID Auri E Friedrich, Student ASID Arielle Gauer, Student ASID Rubi Gutierrez, Student ASID Yasaman Hadaegh, Student ASID Krystal Hauserman, Student ASID Romina Hausmann, Student ASID Rachel Hensley, Student ASID Christian Hinojosa, Student ASID SaharJebraeili Hamed, Student ASID Min Hee Jo, Student ASID Yeowool Kang, Student ASID Ana Hyuna Kim, Student ASID Aleen Kojaian, Student ASID Sarah Koplin, Student ASID Jennifer M Korehe, Student ASID My T Lam, Student ASID Yuen Tai Lee, Student ASID Jessie Lloyd, Student ASID Madison Lussier, Student ASID Daniela Malca, Student ASID Colt Maloney, Student ASID Kimberly Raichell Maska, Student ASID Michelle McClory, Student ASID Erin McGraw, Student ASID Torey Miller, Student ASID Shirin Dokht Mirdamadi, Student ASID Brenda Jean Moghaclam, Student ASID Jillian O’Connor, Student ASID Amy S Olsson, Student ASID Marco Orozco, Student ASID Richard Owens, Student ASID Jamie Pagliano, Student ASID Jessica Pevey, Student ASID Joyce D Pickens, Student ASID Zoe E Pinfold, Student ASID Rose Pogosian, Student ASID Christina Pun, Student ASID Amanda Purugganan, Student ASID Samantha A Robert, Student ASID Jason Jamar Robinson Jenna Rochon, Student ASID Regina Rudyak, Student ASID Sabrina Sahakian, Student ASID Lauren Salcido, Student ASID Ausra Savickiene, Student ASID Brittany N Schreiner, Student ASID Kristina Marie Sison, Student ASID Peter Tellez, Student ASID Anya D Todd, Student ASID Sarah Alyse Topel, Student ASID Kelly S Turner, Student ASID Christina Ungefug, Student ASID Chantal N Veale, Student ASID Jean Wegher, Student ASID Merissa Whitney, Student ASID Jennifer Williams, Student ASID Industry Parnters Tammy Adams, IP Rep for Delta Faucet Company Kim Clayborne, IP Rep for Porcelanosa Debi DeKrey, IP Rep for Big Ass Fans Patricia Denia, IP Rep for Porcelanosa LA Tan Diep, IP Rep for Pittsburgh Paints/PPG Industries, Inc. David Elpers, IP Rep for Andrew Martin Los Angeles Amy Ericson, IP Rep for Porcelanosa Drew J Fibus, IP Rep for GRAPHISOFT William Casey Fisher, IP Rep for Haute House Home Furnishings Eric Fitucci, IP Rep for Fitucci Custom Cabinets Eric Freed, IP Rep for E&K Vintage Wood Jeff Gertsman, , IP Rep for Monarch Carpets David Goldschmidt, IP Rep for Doodle Home Justin Hickman, IP Rep for JH Finish Carpentry Connie Hiss, IP Rep for Surya Ernest Lauria, IP Rep for Hafele America Co. Skye Luna, IP Rep for Dunn-Edwards Paint Corp. Charles Malek, IP Rep for Vintageview Wine Storage System Heinrich Marquez, IP Rep for Moen, Inc. Ramin Mobayen, IP Rep for The Rug Show Carlos Mostacero, IP Rep for Preferred Picture Framing & Art Installation Crystal Nadeau, IP Rep for Francois & Co.,LLC Jay Nehouray, IP Rep for Caravan Rug Corp. Manuel Olguin, IP Rep for Porcelanosa LA Seth Parks, IP Rep for Seth Parks Glass Chris Putrimas, IP Rep for Dr. Teak, Inc. Lori Seamon, IP Rep for Fine Art Lamps Ann Skidmore, IP Rep for ARTE ITALICA Karen Soto-White, IP Rep for Pental Granite & Marble Rudy Taylor, IP Rep for Bang & Olufsen America, Inc Jeff West, IP Rep for DeWils Industries Carol Wolper, IP Rep for Fortress Inc ELLE DECOR’s LOOK BOOK APP ELLE DECOR’s most popular online resource is now available as a free app, with hundreds of images, searchable by room and by style. Save your favorites in “My Design File” and share them with clients. An archive of our best images at your fingertips… AMAZING. iPad ® is a trademark of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. CA LOS ANGELES | SPRING 2013 | 27 CHAPTER NEWS Dallas Symposium By Carisse Lynelle, Student ASID In early February I had the opportunity to join our former ASID UCLA Extension Student Chapter President, Lucinda Pace, and attend the ASID Dallas Legislative Symposium held at the W Victory Hotel in Dallas, Texas. I met members from around the nation and spent one-onone time with ASID LA President, Katherine Fern, Executive Vice President and CEO, Randy Fiser and President of the ASID National Board of Directors, Barbara Marini. It was a pleasure to get to know ASID professional leaders and see the work being done to ensure the future of the interior design profession. I had very little knowledge of what or how legislation affects my career path. In reality I was just excited to spend time with Lucinda and glean her secrets behind successfully managing work, school and the ASID Student Chapter presidency. However, the experience in Dallas was more than I expected. I was in the company of creative professionals. Experts, who, through their exceptional work and efforts, define what it means to be a professional interior designer. Lucinda and I were the only two students in attendance, and it was a great honor to be in Dallas and receive unanimous support for our Student Chapter. What the authorities in our industry had to say deeply resonated with me and reaffirmed how important it is that we clearly communicate our professionalism through training, licensing, vision and local project codes. The program provided in-depth understanding of the legislative challenges facing the industry. While each state is widely different, California has certain limitations on how an interior designer can operate. Daily breakout sessions gave us techniques on how and why we need to support legislation spearheaded by the Interior Design Coalition of California, (IDCC). Knowing that their efforts, if successful, will clearly define a professional path for my interior design career. The conference made me aware of how each individual, Industry Partner, ASID professional and design student can be involved and help shape the future of interior designers in California. In addition to the educational aspect, I was able to spend the evenings touring the local Dallas sites: The Design Mart, the Bishop Arts District and the Perot Museum, as well as take an architecture city walk to get a taste of all things Dallas, cowboy hats and all! It was a special way to learn about the beautiful design community in the heart of Texas as well as come home with a new perspective on the future of our careers. Please feel free to reach out if you have any questions regarding this important aspect of our industry. 28 | SPRING 2013 | CA LOS ANGELES STUDENT NEWS ASID Student Chapter Leader Awards: Lucinda Pace Congratulations to Lucinda Pace, for her honorable mention for Outstanding Student Chapter Leader Award! Under Lucinda’s leadership, the ASID UCLA Extension Student Chapter has thrived and continues to grow. This has been accomplished through membership drives and well-organized events, notably “Design + Drinks,” where students meet monthly at various popular and beautifully designed restaurant venues around Los Angeles. As Kat Fern, ASID LA President can attest, “Lucinda has efficiently encouraged her board towards excellence. She has attended many of the ASID LA chapter events, and has brought student members with her in order to encourage them to network and volunteer for our chapter committees.” This year, the chapter completed a major community service project involving the renovation of the lobby of a volunteer animal shelter. The success of which resulted in the honor of the chapter winning the National ASID “Community Service Project of the Year.” No doubt, the chapter’s success can be greatly attributed to Lucinda’s attention to detail, member encouragement and the level of professionalism she brought to the position. According to Carisse Lynelle, President, ASID UCLA Extension Student Chapter, Lucinda was able to look at the big picture of what needed to be accomplished by the board as well as be involved in the details so nothing fell through the cracks. Her leadership has been praised as cohesive, focused and strategic, and it shows – “Mix It Up!” a student fundraiser, was the most successful in Student Chapter history with donations valued at over $60,000 and ticket sales upwards of $6,000. It was in great part to this fundraiser that Lucinda and Carisse were able to attend the Legislative Symposium in Dallas, where they were the only two students in attendance. Certainly, so much of what was accomplished this past year can be attributed to Lucinda’s passion. As Meghan Kardow, Student ASID, writes, “Lucinda has demonstrated amazing leadership by igniting passion in each Member of the Board, students and fellow ASID professionals. Her dedication was boundless. From her event planning skills to her heartfelt messages in the Student Chapter Newsletter, Lucinda made a significant difference on all levels. In the end we all came together to execute a common goal and had an amazing fulfilling experience. None of which could have been achieved without Lucinda’s ambitious pursuits, networking, team collaboration, inspiration and perseverance.” CA LOS ANGELES | SPRING 2013 | 29 STUDENT NEWS ASID UCLA Extension Student Chapter Wins the National ASID ‘Community Service Project of the Year’ By Natasha D’Souza, Student ASID Photos by Denise Pan, Beth Brunner, Student ASID, and Alyssa Schwartz, Student ASID Over the course of nine months, the ASID UCLA Extension Student Chapter board rallied members, student volunteers, professional partnerships, friends and family to re-design The Amanda Foundation’s main lobby. This endeavor was a complete success as the Student Chapter has been recognized with ASID Student 2012-2013 Community Service Project of the Year! The Amanda Foundation is a non-profit animal rescue, adoption, spaymobile service and veterinary clinic that has been operating since 1976. The building was in a state of disrepair, with urine-soaked ruins of parquet flooring, dim lighting, and grimy walls that held a ruthless odor. Seizing the opportunity to turn this rundown lobby to modern boutique was a bold move, and a challenge that our chapter embraced with ferver! With the goal of gaining hands-on experience and understanding all facets of project management, budgets, renovation and light-construction, ASID UCLA Extension Student Chapter implemented their skills to sucessfully renew The Amanda Foundation lobby. Some of the final stages of renovation included fresh laminate flooring, glistening sconces, a modern quartz countertop, chic wall coverings, new paint and furnishings. All of which LAMINATION AND FABRIC PROCESSING WALLCOVERINGS DRAPERIES ACCESSORIES INDUSTRY PARTNER 2055 Randolph Street • Huntington Park, CA 90255 323-581-3799 • fax 323-583-8867 www.decoratorsexp.com 30 | SPRING 2013 | CA LOS ANGELES Former Student Chapter President, Lucinda Pace sums it up, "As student designers, we are fortunate to have found the opportunity in The Amanda Foundation lobby renovation. After seeing the amount of dedication put forth by their staff and volunteers, we knew we wanted to help them. This project not only allowed us to practice the skill-set we have been studying but we hope it will make the time spent at The Amanda Foundation that much better for all who pass through their doors, whether they be twolegged or four-pawed.” This project benefited The Amanda Foundation staff, volunteers and furry friends by drastically improving their space while also enabling students to meet goals and gain valuable experience. With all the positive feedback, the completion of this renovation sparked the desire in the ASID UCLA Extension Student Chapter to implement an annual Community Service Project. • Soil Resistant Finishing • Knit Backing • Fire Retarding • Acrylic Backing • And other in-house services to enhance or convert your textiles UPHOLSTERY transformed the space and improved functionality for approximately 1,100 individuals a month who frequent the Foundation. A Factory Owned and Operated Showroom Showcasing California’s Finest Collection of Steinway Pianos Set in a Unique Environment For An Exceptional Selection Experience. New and Pre-Owned SteinwayssCertified Factory Restored SteinwayssHome Rentals STEINWAY & SONS LIVING ROOM GRAND Custom gray finish with silver metallic flake available only at Steinway Piano Gallery West Hollywood 314 N. Robertson Blvd., West Hollywood, CA 90048 (310) 652.6666 | www.steinwaylosangeles.com STORAGE ENVY 32 | SPRING 2013 | CA LOS ANGELES
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