ASID Los Angeles Chapter Magazine LA Design Issue Number 25 Fall 2013 Las Vegas Design Center at World Market Center Las Vegas LOS ANGELES See page 7 LOS ANGELES ASID CA LOS ANGELES CHAPTER 8687 Melrose Avenue, Suite B245 West Hollywood, CA 90069-5701 and 1933 S. Broadway, Ste. 1016 Los Angeles, CA 90007 BOARD OF DIRECTORS President Cynthia B. Burnett, ASID (805) 493-4560 [email protected] President-Elect Helen Meisel, ASID (310) 230-1616 [email protected] Financial Director Mark Silverman, Industry Partner Representative for CarpetCraft, Inc. (310) 473-7888 Professional Development Director Laura Schwartz-Muller, Allied ASID (818) 564-4161 [email protected] Membership Director Frank A. Slesinski, Allied ASID (323) 333-1959 [email protected] Communications Director Julie Arcelay, Industry Partner Representative for Sub-Zero Wolf (323) 333-4491 [email protected] Director-At-Large Darra Bishop, Allied ASID (323) 788-8481 [email protected] Student Representative Alyssa Schwartz Jacobs, Student ASID (310) 497-0031 [email protected] ASID LA is embracing the challenge of becoming “The Core of the Design Network!” In doing so, we believe that we will achieve greater recognition for the professionalism of our membership. We will increase our presence in the public eye through marketing our members through advertising, social media, community participation and community service. We will continue our deep commitment to continuing education, as well as support our student membership through scholarships and educational opportunities. I ask all of you with ideas on issues our chapter should address, to send me an email to start the conversation. Please know, if you want something done, you have to be instrumental in doing it. We are one team, and it is important that all players get on the field. We are looking forward to an exciting year for ASID LA. The board of directors and our media team has hit the ground running and we will put our membership in the public eye throughout the year. We are increasing our public presence through magazine ads featuring our designers and IP members, video spots on our YouTube channel, and constant updating of our social media sites. We have connected with two design magazines that are committed to widening ASID LA’s exposure, and we are working to develop a relationship with other social media sites that will continue to increase our visibility. We recognize that the world of design and social media are made for one another, and we intend to take full advantage of the opportunities it holds for us. There is an ever-growing opportunity to have your work published, take advantage. If you would like to be part of this, let us know. Another goal for this year is to increase our participation in community service projects. As an organization, ASID LA has been committed to many rewarding hours of community service, and we will make a deeper commitment this year. We are developing a Community Service Outreach Committee that will guide our members who wish to develop projects in outlying communities. We are extending the challenge to our membership to explore their local areas to develop a more meaningful relationship in their community. It is the most important way to utilize your talent, and show the public what an ASID designer can do. As the saying goes, “From community service projects, to paying projects in the community.” The rewards are many, the drawbacks few. If you would like to be part of this, let us know. To develop programing that encourages the interaction of all our membership, especially those who feel so remote to L.A., we are moving two of our meetings to outlying areas. This will allow us to reach those we rarely get to see. We hope to encourage and increase participation in all of our events, and look to all of you for suggestions to achieve that goal. If you would like to be part of this, let us know. As a chapter, we have plans to bring our IP membership and designers together via interesting partnerships and events. As designers, remember our IP members can be our best friends and most reliable sources, and we want to encourage and grow that relationship. This year, our IPs will receive a special honor at our Holiday Party. If you would like to be part of this, let us know. Remember, the more each of us participates and contributes, the more we all benefit. If you see a common thread in this long, windy, article, there is one. We are all apart of this organization, and I want you to be present and reap the benefits of membership. I want you to know you are welcomed, invited and needed. Please join the active membership, it will bring you many opportunities and rewards. The appellation is significant, but the opportunities it affords you are vast, please make use of them. Cynthia Burnett, ASID, CID, MA ASID CA Los Angeles President 4 | FALL 2013 | CA LOS ANGELES ASID Los Angeles Chapter Magazine LA Design Issue Number 25 Fall 2013 ON THE COVER: Las Vegas Design Center at World Market Center Las Vegas See page 7 Table of Contents CHAPTER NEWS 8687 Melrose Avenue, Suite B245 West Hollywood, CA 90069-5701 and 1933 S. Broadway, Ste. 1016 Los Angeles, CA 90007 T: (310) 659-4716 • F: (310) 659-9189 [email protected] • www.asidla.org President’s Message . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 President-Elect’s Message. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 The Big Event . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Greystone Design House International: The Titans of Business and the Best of Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 The Annual ASID LA Installation & Awards Show . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Industry Partner Spotlight - Castec . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Establishing and Growing Client Trust, An Engaging Event with Angela Merola. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 ASID LA Home Tour - The Spanish Homes of Glendale . . . . . . . . . . . . . . . . . . . . . . . 21 Welcome to our new members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 ASID NATIONAL COMMUNITY NEWS 608 Massachusetts Ave NE Washington DC 20002-6006 Tel: (202) 546-3480 • Fax: (202) 546-3240 Toll free: (800) 610-ASID (2743) [email protected] • www.asid.org The Power of Team Building and Collaboration, A Panel Discussion at WestEdge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 New CEU Cycle and Increase for January, 2014. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Bringing Back Color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Are YOU preparing to take the Spring 2014 NCIDQ Exam? . . . . . . . . . . . . . . . . . . . . 24 Collaboration across Professions, A Panel Discussion at LightShow West. . . . . . . 26 Design Camp, A Star-Studded Affair . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Las Vegas Design Center at World Market Center Las Vegas LOS ANGELES See page 7 ASID CA LOS ANGELES CHAPTER OFFICE CONTRIBUTORS Julie Arcelay, IP Matteo Bitetti, Allied ASID Jeanne Chung Allan Dallatorre, IP Natasha D'Souza, Student ASID Diajeng Hendratmo-Brown Rhonda Huber, Allied ASID Amy Martinson, IP Jennifer Purcell, Student ASID Victoria Reitz, ASID Leora Saul Laura Schwartz-Muller, Allied ASID Mark Silverman, IP Frank Slesinski, Allied ASID Anne Wait, ASID LA DESIGN EDITOR-IN-CHIEF Darra Bishop, Allied ASID • 323-788-8481 ADMINISTRATIVE DIRECTOR Will Myers • (310) 659-4716 PUBLISHING STAFF Advertising Sales: Mike Watt • (972) 989-2208 Art Director: Dawn Lyon LA Design magazine is published quarterly for the ASID CA Los Angeles Chapter of the American Society of Interior Designers by DSA Publishing & Design, Inc. Editorial content and the LA Design magazine are controlled and owned by the CA Los Angeles Chapter of ASID. Reproduction of this publication in whole, in part, in any form is strictly prohibited without the written permission of the CA Los Angeles Chapter of ASID. STUDENT NEWS ASID UCLA Extension Student Chapter 8th Annual Mix It Up! . . . . . . . . . . . . . . . 28 INDEX OF ADVERTISERS Barry Carpet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Bobcat Carpet & Fabric Care . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 California Homes Magazine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Castec . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 Closet Factory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16 Contempo Floor Coverings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Decorators Express . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Doctor Teak . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19 Drapery Affair . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Elle Décor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Fabpro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Ferguson . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Fine Draperies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Floor & Decor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 Gifts et-al . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 Grayson Luxury Furniture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 Hunter Douglas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Las Vegas Design Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Pental Granite & Marble . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Preferred Picture Framing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Qualex, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27 Renaissance Design Studio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 The Secret Garden . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Steinway Piano Gallery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Vero . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19 Window Collections by Plantation Shutter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 CA LOS ANGELES | FALL 2013 | 5 LOS ANGELES In late September, Govenor Jerry Brown signed Senate Bill 308, extending the interior design certification statute to January 1, 2018. The bill codifies and protects the appellation “certified interior designer” to be used only by those persons issued certification through California Council for Interior Design (CCIDC). There are two new provisions to the statute that were not in the previous legislation: • Effective January 1, 2013, all certified interior designers must use a written contact prior to commencing work, which must include specific language and information. • All CCIDC meetings must be open, subject to the rules of the Bagley-Keene Open Meeting Act. In October, I attended a 2-day ASID Legislative meeting, along with other California chapter presidents and president-elects, conducted by Don Davis, ASID Director of Governmental and Public Affairs. Although California has extended the interior design statute for four years, it does not confer to the legal status of a practice act. We worked together to hash out a Memorandum of Understanding that sets forth our legislative policy goals for the state. These goals include: • Reinstate NCIDQ as the certifying exam, which would allow California designers a reciprocal right to practice in other states. In 2008, IDEX became the certifying exam, which is only acceptable in California. Without NCIDQ certification, an interior designer cannot bid on government contracts or practice across state lines. • Gaining uniform acceptance of stamping privileges in all jurisdictions. Currently, stamping privileges are sporadic. We are fortunate to have the strength of ASID to lobby for our rights to practice as professionals. ASID, as an organization, provides grants to the Interior Design Coalition of California, (IDCC), to fund lobbying efforts to achieve a practice act. The Coalition, which represents both IIDA and ASID, is fighting to gain respect for interior design professionals through legal status. If we are not a legally recognized profession, then we cannot participate in issues that affect us. IDCC needs the financial support of individuals to continue its work. I encourage you to join (idc-ca.org). Helen Meisel, ASID, CID ASID-CA Los Angeles President-Elect 6 | FALL 2013 | CA LOS ANGELES CHAPTER NEWS The Big Event By Mark Silverman, IP Photography by Amy Martinson, IP The Los Angeles design community is still abuzz from the excitement generated at ASID LA’s Big Event. Held on August 21st at the Paul Williams designed community center in Hollywood, the occasion heralded the newly-formed alliance between ASID LA and the property-owning Assistance League of Los Angeles. The League is renowned for its support to those in need. ASID LA was there as part of a kick-off campaign to launch fundraising to refurbish the facility, as ASID LA pledged to donate all proceeds from the afternoon-long affair. Victoria + Albert’s very own Brian Lerkins got the ball rolling with a jampacked CEU on the history of bathing. (Your Humble Journalist hopes Brian didn’t leave any rings around the tub!) Former ASID LA Chapter President Jean Pinto did what she does bestcast her inimitable charm while collecting for the ASID Foundation. And who managed to draw a crowd everywhere she went? Why, it’s our everpolished petite professional in-bound chapter President Cindi Burnett. It’s clear she plans to lead by example! The always-ebullient Eleanor Shrader-Schapa regaled fellow designers with the history of the property and its ties to Tinseltown, as ASID LA’s very own Fellow Darrell Schmitt followed with a brief chat about prospective plans for the property. Fantastic! There was one small dark cloud hanging over the event- Former Chapter Prez Fernando Diaz was unable to attend due to health concerns. But you can rest easy folks- YHJ has it straight from la boca del caballo that he is well on the mend! If looks are any indication, Señor D is certainly back in the pink! Membership Director Frank Slesinski and inbound Professional Development Director Laura Schwartz-Muller arrived fresh from acclaimed performances at Dwell Labs. Frank and Laura had separate swings at loft units. And YHJ is here to tell you both hit major home runs! Congrats to each! Everyone welcomed Klaus Bellinghausen of Frosch Wines for sharing his extraordinary creations. Klaus and crew were pouring Chardonnays, Rieslings, Gewurztraminers, and other varietals YHJ can barely spell. Ouch! And what was the magic thread that so creatively wove all these events together in such a seamless fashion? It was the ASID Industry Partner Table Top Exhibition: forty-one vendors displaying the latest and greatest in design products and services. Remarkable! And how did it all come together? None other than Closet Factory’s Jeanine Wainrib and Wolf Sub-Zero’s Julie Arcelay managed to prop up YHJ long enough to stage a spectacular affair! Way to go, Ladies! The coup de grâce was a delightful soirée of sumptuous fare that was greatly welcomed by Designers and IPs alike. There was even a drawing(don’t call it a raffle!)- of design items donated by the IPs. YHJ was honored to act as emcee and was ably assisted by the ubiquitous Mrs. Arcelay. At the end of the day one thing was certain: a grand time was had by all! Ciao for now 8 | FALL 2013 | CA LOS ANGELES Duette® Architella® Honeycomb Shades With Hunter Douglas window fashions, the comfort factor is built in. Help transform rooms into comfortable living spaces with insulating Hunter Douglas window fashions. The superior energy efficiency of many of our products make them a smart choice for clients who want stylish, more livable homes. Purchases of certain Hunter Douglas products may even qualify for a 2013 federal energy tax credit of up to $500*. Need Assistance with Hunter Douglas Products? To access all the resources you need to make selling Hunter Douglas window fashions easier and more profitable, contact your Hunter Douglas Design Center Partner today. And be sure to ask about the Hunter Douglas Design Center Program. To find a dealer near you, visit growyourdesignbusiness.net/partners or scan the QR code below. Drapery Affair, Floor to Ceiling™ Ana Morales 5109 Walker Street Ventura, CA 93003 805-339-0883 F & R Blinds and Interiors Robert and Sandra Wininger 904 South Robertson Blvd. Los Angeles, CA 90035 310-659-8183 * For tax credit details and restrictions and a list of qualifying products, see the Manufacturer’s Certification Statement and FAQs at hunterdouglas.com/taxcredit. Hunter Douglas and its dealers are not tax advisors. Consult a tax professional regarding your individual tax situation and ability to claim a tax credit related to the purchase of the qualifying Duette Architella honeycomb shades. © 2013 Hunter Douglas. All rights reserved. All trademarks used herein are the property of Hunter Douglas. 10/13 CHAPTER NEWS Greystone Design House International: The Titans of Business and the Best of Design By Victoria Reitz, ASID Lori Sitz-Teacher, Allied ASID and Monique Blum drew inspiration from Suzi Weiss- The Showcase House at Greystone Mansion features 10 ASID designers! Fischmann, founder of OPI nail polish. OPI is The theme for this year’s showcase is revolutionary; "The Titans of the leader in nail polish across the globe and Business and the Best of Design.” Designers were asked take inspiration Suzi continues to captivate nail fashion with her from a selected 'Titan' in the business world, or to use a historical figure eye for color and talent for naming hues. Lori that may have influenced their design style. The designers and choices of designed the daughter’s bedroom. titans below will surely whet your appetite for the amazing work these designers have created for Greystone. Nicholas Hertneck, ASID, was inspired by Phil Kowalczyk, CEO of the Robert Allen Group. Victoria Reitz, ASID, and former president of the Nicholas designed the gift wrapping alcove to reflect Los Angeles Chapter, chose client Paul Mockapetris. this titan’s love and success for design, beauty and Paul Mockapetris is an American computer scientist fashion. and Internet pioneer who invented the Internet Domain Name System (DNS). Victoria designed the murder room as an office/retreat for Paul. Kelly Sutton, ASID, created the Son’s Bedroom for crystal titan Nadja Swarovski of the Swarovski Lisa Turner, Allied ASID, chose client Stevie Wonder. The singer, songwriter, musician and producer is a celebrity whose music we all know and love. Lisa designed the music room. crystal family. Kelly was inspired by Swarovski’s collaborative efforts with young design talents across the globe, resulting in new products featuring gorgeous crystal. Frank Slesinski, Allied ASID, fashioned the Boy’s Suzanne Furst, ASID and former Los Angeles Study and Adjoining Terrace for cereal tycoons chapter president, modeled her room after client Philip and Gayle Tauber, founders of Kashi Cereal. Michael Meldman, developer of many renowned Frank’s creation hones-in on his clients’ passion for vacation resorts throughout the United States and art, music, travel and design. Mexico. Suzanne designed the library to reflect the taste and lifestyle of Meldman: Sportsman, golfer, fisherman and traveler. Susan Sawasy, ASID, and former Pasadena chapter Fernando Diaz, ASID, and former president of the president, chose Louis P. Eatman as her client inspi- Los Angeles Chapter, created the dining room for ration. Eatman was one of the attorneys who did the famed fabric and home furnishings titan Cary legal work for the PDC. Susan designed the Solarium Kravet, owner of Kravet Fabrics. Fernando’s design as an intimate before dinner lounge as well as a calm showcases the beauty and elegance Kravet has to morning sanctuary to enjoy coffee or tea. offer. The showcase has been featured this year on Chanel 7 and Chanel 11, in the Laura Swartz-Muller, Allied ASID, transformed the upstairs kitchen for author, chef and television personality, Julia Child. Laura’s mother knew Julia L.A. Times, La Confidential, Huffington Post, Domaine Home, as well as featured extensively in online blogs. California Homes will cover each designer in their winter issue. personally and even cooked beef bourguignon for the famed cook! We will show you more in the next issue of LA Design! 10 | FALL 2013 | CA LOS ANGELES Come see the most innovative showroom in Southern California! • Window Coverings • Flooring • Upholstery • Custom Closets • Wall Paper • & more! Everything for your bed, bath and tabletop! 632 North Doheny Dr. • West Hollywood, CA 90069 • 424-279-9276 General contractor, residential and commercial Serving designers for 45 years! Workroom on premises We will help you complete your project on time and on budget! 5109 Walker St • Ventura, CA 93003 805-339-0883 www.FloorToCeilingInteriors.com G.C. License #579723 INDUSTRY PARTNER INDUSTRY PARTNER CA LOS ANGELES | FALL 2013 | 11 CHAPTER NEWS The Annual ASID LA Installation & Awards Show By Allan Dallatorre, Industry Partner Photography by Anne Wait, ASID When it comes to a celebration for professionals in the field of interior The shining stars of the night where the 2013 Award winners. These design, the American Society of Interior Designers (ASID) Los Angeles, members stood out from the rest and made a significant contribution and understands the importance of a room with a view. Perched on the rooftop continuous service to the chapter activities and the development of the of the Le Montage Beverly Hills, members of this prestigious organization profession. praised the contributions of their colleagues and associates, former presidents and industry partners, as well as installing the new 2014 Board of Congratulations goes to… Directors. Certificate of Appreciation Barbara Grushow The program was emcee by former LA Chapter President Kat Fern, and Ivan Beardsley comic relief was provided by ASID Fellows: BJ Peterson, FASID and Marty Kay Wade Rail, FASID. Jeff & Cindy Haas Brad Haan It was a star-studded night with the who’s who of the LA Design Industry Mark Silverman out to honor the incoming board of directors. Sean Kim Karen Saeki This year new leadership seats are taken by: Certificate of Merit Hamed Derakhshan Cynthia B. Burnett, ASID President Shepard Vineburg Joanne MacCallum Virginia Dudasik Helen Meisel, ASID Nicole Miller President-Elect Frank Slesinski, Allied ASID Dorothy Peterson for Outstanding Support of Education Eleanor Schapa Membership Director Laura Schwartz-Muller, Allied ASID Development Director Mark Silverman, Industry Partner Adele Faulkner for Community Service Laura Schwartz-Muller Lil Chain Award for Promotion of Design Excellence Darrell Schmitt Finance Director Julie Arcelay, Industry Partner Communications Director Alyssa Schwartz, Student ASID Student Representative to the Board Raymond Craig Award (IP) Tramo@Home, Aref Khosravi & Angelika Lillo Edna O’Brien Award for Allied Member Darra Bishop Darra Bishop, Allied ASID Presidential Citation Director-at-Large David Matlock LA Mart, Frank Joens Will Myers Rhonda Huber Executive Administrator Chapter Medalist Best of luck to them in 2014! 12 | FALL 2013 | CA LOS ANGELES Deborah Davis CHAPTER NEWS City of Los Angeles Merit Certificates were awarded to the ASID LA Dwell Labs Designers who transformed interior spaces at Met Lofts in Downtown Los Angeles and 1600 Vine in Hollywood, both premier urban properties in the LA metropolis. Job well done to… Lauri Howell, Allied ASID ASID former Presidents, Back Row: Victoria Reitz, ASID, Kristin King, ASID, Ivan Beardsley, ASID, B.J. Peterson, FASID, Anne Waite, ASID, Deborah Davis, ASID, Darrell Schmitt, FASID, Kat Fern, ASID, Helga Weiss, ASID. Front Row: Suzanne Furst, ASID, Fernando Diaz, ASID, Jean Pinto, ASID ASID Fellow B.J. Peterson swears in the 2014 Board of Directors, from left to right: Helen Meisel, ASID, Darra Bishop, Allied ASID, Julie Arcelay, ASID IP, Alyssa Schwartz Jacobs, Student ASID, Laura Schwartz-Muller, Allied ASID, Frank Slesinski, Allied ASID ASID Fellows B.J. Peterson, Marty Rayle and Darrell Schmitt Incoming President, Cindi Burnett, ASID and Fellow Ivan Beardsley, FASID Frank Slesinski, Allied ASID, Darra Bishop, Allied ASID, Samantha Williams, Allied ASID, Cynthia Lambakis, Allied ASID, Suzanne Furst, ASID, Laura SchwartzMuller, Allied ASID 2013 President Kat Fern, ASID, presents the gavel to incoming President Cindi Burnett, ASID Rachel Winekur, Allied ASID Deborah Davis, ASID Frank Slesinski, Allied ASID Suzanne Furst, ASID Cynthia Lambakas, Allied ASID & Samantha Williams, Allied ASID Laura Schwartz-Muller, Allied ASID Darra Bishop, Allied ASID Special THANKS to princess Anne Wait, ASID for chairing the committee and planning this event. I must say it’s a great time to be ASID LA! It was a magical evening plus the view from the rooftop was a spectacular panoramic vista extending from the Downtown skyline on the east to the Hollywood Hills on the west. CA LOS ANGELES | FALL 2013 | 13 CHAPTER NEWS INDUSTRY PARTNER SPOTLIGHT Castec, Quality Window Fashions Backed by Forty Years of Innovation and Personalized Service By Darra Bishop, Allied ASID DB: What window covering products does Castec offer? Recently, I had a chance to sit down with Gerry Castellaw, owner of Castec. He has been in business for over 40 years, and has had to weather the many ups and downs of business over that time. I was curious as to how he had managed to succeed. GC: I have always been partial to soft window coverings, basically anything made from fabric. Even during the growth of hard window coverings, we stuck to learning how to make better soft window coverings. The result is a company that makes the finest Roman shades, drapery, and other soft products. Not only do we specialize in the fabrication of high-quality soft window coverings, but we also make Natural Woven Shades with a wide selection of unique and exclusive fabrics. Solar Shading through our Simple Solar Solutions™ program is widely sold and has many applications in the role of protecting draperies, furniture, and carpet from sun damage, so it is a very useful part of our product lineup. DB: How is it that you have managed to build and maintain a window covering business when so many others have tried and failed or at least been swallowed up into big national companies? GC: Well, I started as a window covering installer, then later, became a retailer. It became clear to me that my reputation, my income, and any successful growth depend largely on my suppliers. I was always reliable, but my vendors often were not. So I decided to become a supplier myself… the kind that I had always wanted and knew any retailer would be grateful to have. As it turned out, it was a pretty good idea, you would have to look pretty hard to find one that is more reliable, or one that makes a better high-quality product. DB: What sets Castec apart from other window covering companies? GC: We are unique in our skills and our service level. Every customer has his own personal Account Manager, who acts as his advocate within the company. We have learned how to take thousands of orders from all kinds of customers, large and small, with dozens of custom specifications, every order different from the next. We know how to successfully communicate with the customer so that we understand clearly what is wanted and then communicate those orders to our manufacturing facilities without making mistakes or disappointing the customer. Add that to very high quality levels, and you have the core of what differentiates us from other companies in this industry. Photos from left, clockwise: Castec’s Roman Shades, Natural Woven Shades and Solar Shades 14 | FALL 2013 | CA LOS ANGELES Home of the finest European, Domestic, & Exotic Hardwood. Residential & Commercial Flooring • European, Domestic & Exotic Hardwood • Natural Stone & Tile A large selection of Carpeting & Custom Area Rugs • Complete Window Covering & Upholster y Ser vice C h e m i c a l - F r e e Wo o l C a r p e t i n g • V i n y l , R u b b e r, C o r k & N a t u r a l L i n o l e u m F l o o r i n g S e r v i n g t h e I n t e r i o r D e s i g n I n d u s t r y fo r ove r 3 6 ye a r s . Brentwood 9 0 2 S. Bar r ington Ave . L o s Angeles, C A 9 0 0 4 9 31 0 . 8 2 6 .8063 • 800.2 2 2 . 9 1 9 4 www.contempofloorcover ings.com We s t L o s A n g e l e s 1 8 8 8 S . S e p u l ve d a B l Los Angeles, C A 90025 310.837.8110 • 866.289.8763 CHAPTER NEWS Establishing and Growing Client Trust, An Engaging Event with Angela Merola By Frank Slesinski. Allied ASID ornery contractor, approaching the discussion with an open heart will undoubtedly lead to the change of direction that is needed. The third mistake we make is one that resonated with many of the attendees; “Listening to Understand” versus “Listening to Solve” skills. Angela took us through what it means to truly listen instead of actively figuring out a solution when a client shares their concerns. By listening instead of evaluating, trust can reestablished, and that is what is needed to successfully communicate with our clients and solve problems. As the final event of our chapter’s “The Distinguished Speaker” series, dynamic industry coach, Angela Merola, informed and delighted a rapt audience in the Pacific Design Center auditorium as she expounded on her topic: Transforming Difficult Conversations into Relationship Strengthening Opportunities.” With mike in hand and moving through the audience like a seasoned Oprah, Angela cajoled audience participation in several role-play scenarios to illustrate her points. We learned the three biggest mistakes people make in reacting to conflict, all while tailoring her presentation to be relevant to today’s interior designer. A robust Q&A followed Angela’s formal presentation. Kudos to Renata Harbison, ASID LA Board Member and Director of Professional Development for organizing and developing this truly worthwhile program. The first mistake we make? Not recognizing or acknowledging our instincts when something is amiss. We’ve all had a situation where something feels “off” with a client. Not starting a conversation to address your suspicions is a lost opportunity to connect deeper with your client and maintain the trust. The second mistake we make? Getting defensive when issues are brought to our attention. Whether it is a displeased client or The Kravit Showroom in the PDC generously hosted a sumptuous luncheon catered by Chin Chin. Many thanks to Ronit Navarro at Kravet for not only providing a delicious luncheon, but as importantly, providing a venue for ASID members to mingle and share professional experiences. Several attendees (myself included) lingered after lunch to shop Kravit’s numerous fabric/wallpaper/furniture/accessories options. CA Lic. #602641 Styles for every décor Service that makes you look good From Simple to Spectacular Always Completely Custom Closets, Home Offices, Wallbeds, Garages, Wine Rooms and more... Call 800-692-5673 and ask for your ASID Specialist www.closetfactory.com Office 16 | FALL 2013 | CA LOS ANGELES Wallbed Wine Room INDUSTRY PARTNER COMMUNITY NEWS You have to see it to believe it. TILE CORONA/NORCO WOOD STONE 951-808-3360 200 Hidden Valley Pkwy. Corona/Norco, CA 92860 7AM-8PM M-F 8AM-8PM M-8PM SA ATT 10AM-6PM SUN VISIT OUR NEWL NEWLY LY Y REMODELED ST STORE ORE IN OC! ORANGE COUNTY 949-623-0606 1801 East Dyer Rd. 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CA LOS ANGELES | FALL 2013 | 17 COMMUNITY NEWS The Power of Team Building and Collaboration Darrell Schmitt Tim Barber Kat Fern Bart Mendel By Jennifer Purcell, Student ASID I attended the WestEdge panel lead by top professionals in the design industry including Kat Fern, ASID and former President of ASID LA, Tim Barber (Architect), Bart Mandell (Construction), Gary Drake (Construction) and Darrell Schmidt, FASID. Topics of the day included team building and coordination, details of project management, scheduling and scheduling methodology, closeout of projects and managing client Gary Drake expectations. I enjoyed listening to the ideas and stories of the professionals. Kat’s questions were insightful and carefully conceived. My traditional tool in construction of project. When using this type of biggest take away from the discussion was to always get involved early in scheduling, it is critical that tasks be done in order so the project will be project, be honest with your client, and above all else, have open communi- completed on time. With CPM, its good not to make too many changes cation with clients as well as all other stakeholders in the project. and updates as it will affect the finish date, sometimes with a domino effect. Clear direction and specifications are needed every step of the The group’s ideas on team building and coordination reiterated the impor- way. tance of having the Interior Designer get involved as early as possible on a project. Ideally, the whole team shares the same vision for the project and When closing out a project I was a bit surprised to hear that most of the helps the client set up the project properly, which is achieved with open panelists do not do any sort of post-occupancy evaluation. Instead, they communication at the onset of the project. This helps keep surprises on give the client a call a few months after the project’s completion to the job to a minimum, allows for idea or timing changes to be implemented check-in with how they like the finished project and if there is anything seamlessly. Decision windows need to be made in a timely manner and with which they are having problems. The panelists believed that a communicated properly in order to keep a project on task. follow-up call is one of their strongest marketing techniques. It often leads to repeat business and future recommendations. I also learned the importance of timing for the bidding process. Done early, it allows for flexibility in terms of how various players on a project can be My takeaway from listening to these consummate professionals was that compensated. A well-informed client kept abreast of project costs and the most important skills for a project manager are integrity and honesty. contingencies helps mitigate financially-charged arguments among the I also understand how important it is to be resilient and have a Plan B. project’s stakeholders and develops trust among them. Finally, having a sense of humor can be one of your greatest assets when it comes to project collaboration. The ability to lighten the mood when What I learned about the scheduling of a project, is that it needs to be conflicts arise can skillfully diffuse stressful situations and bring all the done for each phase of design. Critical Path Methodology (CPM) is a players closer together. 18 | FALL 2013 | CA LOS ANGELES IF WALLS WALLS COULD C T TALK ALK Philharmonic H Philharmonic House ouse off Desig Design nA Award ward for for Best Dining Ro Room om Plaster Plaster Application App Appllicaation by Eloise Lowry Lowr y with A Brush Brush With With Life Liffee VERY LOW VOC’s Authentic It talian alian Authentic Italian Plaster Plaster Finishes Finishes Interior Inter rior ior - E Exterior xxterior - Lime me - Resin-All-Natural Resin-All-N l attur ural S Sealers ealers Water Water Resistant - S Sustainable ustainable - Custom Color Matc Matches hes When W hen it comes to artistic artist is ic inno innovations vattions in ggenuine enuine seasoned limestone, limestone, Vero Vero walls wallls speak speak the truth. truth. V Visit isit our S Showroom how wroom or call callll ffor or mor moree details 714.637.7341 2911 Or Orange-Olive ange-Olive Rd. Rd.,, Or Orange, ange, C CA A 92865 www w.verro-rialto i fo@v o@verro-rrialto ialto.com www.vero-rialto.com .com inf [email protected] LAMINATION AND FABRIC PROCESSING ESSING • Soil Resistant Finishing • Knit Backing • Fire Retarding • Acrylic Backing • And other in-house services to enhance or convert your textiles UPHOLSTERY WALLCOVERINGS DRAPERIES ACCESSORIES INDUSTRY PARTNER 2055 Randolph Street • Huntington Park, CA 90255 323-581-3799 • fax 323-583-8867 www.decoratorsexp.com CA LOS ANGELES | FALL 2013 | 19 COMMUNITY NEWS New CEU Cycle and Increase for January, 2014 By Laura D Schwartz-Muller, Allied ASID Professional Development Director Greetings Los Angeles Members! Effective this January, 2014 ASID will begin a new and increased CEU Requirement Cycle for members. Still offering some of the finest CEU programs and workshops in the Interior Design Industry, ASID will be expanding eligible CEU’s making it much easier to reach the newly required 1.0 (10 hours). Approved CEUs such as webinars and chapter events will continue to be offered to all ASID Members, with the addition of activities such as authoring a book or article, keynote speaking engagements, receiving tenure and more. Also effective this January, all members will be required to have their IDCEC numbers available “at the time of sign in” at all CEU programming. No longer will ASID be providing these numbers to members. Here are two easy tips to having your IDCEC number ready at sign-in: 1. Type your IDCEC number into your phone. 2. Write your IDCEC number on the back of your ASID membership Card and carry it in your wallet. Remember, you will NOT get credit for your CEU unless your IDCEC number is officially submitted by the CEU provider upon each presentation completion. Shortly thereafter, you will receive an email from IDCEC alerting you that your CEU is ready for you to confirm on the IDCEC website with a link taking you directly to the site. You MUST confirm your attendance on this site for your CEU to be counted. New CEU procedure also states that members must attend the entire CEU for your attendance to be valid, therefore the sign-in sheets will be available through the first 10 minutes of the presentation and you will need to be “signed out” at the conclusion. If you have any questions regarding your IDCEC number and/or registering your CEU’s please feel free to contact me via email at [email protected] thru the end of February (Please note in the subject line ASID CEU INFO). Our goal is to help all our Los Angeles members streamline this process in order to prevent submission delay, confusion, and increase confidence and overall attendance. We will be providing fantastic NEW CEU opportunities throughout the year, and meaningful workshops that bring members current and exciting content and applicable information. Via ASID: Effective Jan. 1, 2014, the CEU requirement will increase from 0.6 to 1.0 (i.e., 10 hours). Note that this does not affect the current reporting period, requiring 0.6 CEUs by Dec. 31, 2013. The first reporting period with the new 1.0 CEU requirement will begin January 1, 2014 and end on Dec. 31, 2015. For more information on CEU’s contact Matthew DeGeeter at [email protected]. Ferguson Experience a gallery where you are the artist. Where you can see, touch, and feel your home the way you want it, right now. All the latest appliances. Gorgeous sinks and faucets. Brilliant lighting. Plus, the product expertise that makes it easy to turn your vision into reality. FERGUSON.COM Rancho Mirage Redondo Beach Santa Monica W est Hollywood West Woodland W oodland Hills Hills* * wy 1 11, SSte te C -E 7 72-060 2- 060 H Hwy 111, C-E 2600 Marine A Ave ve 2202 Br oadway Broadway 8532 Melr ose A ve Melrose Ave 6416 V Variel ariel Ave Ave (760) 773-9838 (310) 219-7200 (310) 829-1062 (310) 657-1750 (818) 593-7220 *Lighting Proud Members of the A m e r i c a n S o c i e t y o f I n t e r i o r D e s i g ners © ©2013 2013 FFerguson e rg u s o n E Enterprises, nterprises , IInc. nc . 20 | FALL 2013 | CA LOS ANGELES CA LOS ANGELES | FALL 2013 | 21 COMMUNITY NEWS Bringing Back Color By Julie Arcelay, Industry Partner Photography by Julie Arcelay On October 8th, the ASID Los Angeles chapter members had the privilege of touring our newest IP Member, Ethan Allen in Agoura Hills. We were delighted by an abundance of color and inspired by the CEU (continuing education unit) “Bringing Back Color; What’s New, What’s Next.” Our very own Pamela Meyer, former ASID L.A. president, and interior designer, Roseanna Macpherson, presented the CEU. Color, color, and color oh my! Deep jewel tones are the trend for fall 2013, with these colors being incorporated in furnishings, walls and just about everywhere in the home. The trends in case goods focused on painted furniture with classic pieces in cool colors and developing monochromatic color themes within the space. Strong floral prints are popping up on walls, along with bright and bold punches of color and large geometric patterns. Thank you to the staff at Ethan Allan Agoura Hills, ASID L.A. members and sponsor Snyder Diamond for enlightening the guests with color. 22 | FALL 2013 | CA LOS ANGELES INDUSTRY PARTNER SPOTLIGHT Elle Decor ELLE DECOR’s LOOKBOOK APP ELLE DECOR’s most popular online resource is now available as a free app, with hundreds of images, searchable by room and by style. Save your favorites in “My Design File” and share them with clients. An archive of our best images at your fingertips… AMAZING. iPad ® is a trademark of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. CA LOS ANGELES | FALL 2013 | 23 COMMUNITY NEWS Are YOU preparing to take the Spring 2014 NCIDQ Exam? This is a must read… By Laura D Schwartz Muller, Allied ASID, Professional Development Director questions, and one’s I have asked myself often! I must say, that I did NOT know what to expect when I registered for the exam and only realized it when I attended the NCIDQ Preparatory Workshop offered by UCLA The National Council for Interior Design Qualification (NCIDQ) states, Extension and hosted by top UCLA Extension instructors Joanne “It is more important than ever for clients and the public to expect MacCallum and Virginia Dudasik. All I can say is it was an EPIC realization. interior design professionals to demonstrate their competency in all For me, having worked in the field of Interior Design and Construction as a areas of interior design. It is not enough for a provider of interior professional for many years, it was more about recognizing the “approach” design services to understand just the aesthetics. The designed safety to the exam, and not so much about the content itself. It had been a few of interiors for home owners, business owners or users of public and years since I personally sat at my drafting table to generate a set of construc- private spaces requires much more in today’s complex world.” tion drawings or calculated energy use, and getting accustomed to going through that exercise with a huge clock ticking over my shoulder was an Are YOU thinking about taking the NCIDQ exam? Have you already regis- excellent way to boost my confidence. This terrific study workshop is tered for the exam and don’t know where to begin when it comes to designed to prepare students for ALL sections of the NCIDQ Exam. studying? Don’t know what to expect? Well, these are ALL great Instruction and “real-time test taking” of the entire exam, covers both the space planning practicum and the multiple-choice segments. Accessories Acoustical Ceilings/Sound Masking ADA Compliant Prod I can’t imagine trying to attempt this exam without the thorough understanding gained from this workshop. For me, this ucts Antiques Craftsman Appliances Aquariums Art Art Installation SHOP Audio-Video/Electronics Awnings Artisan/ Bedding/Mattresses workshop provided focus, practice, answers, clarification and understanding. I highly recommend this workshop. UCLA Extension continues to actively support the Interior Design INDUSTRY PARTNERS Industry and looks to provide students and professionals with Delivery/Moving Designer Services Doors Drafting/Surveying Drap FIRST Joanne MacCallum, ASID, CID, IDEC; BA, USC, University ery/Blinds/Shutters of Colorado; Interior Design Certificate, UCLA Extension; Botanicals Products Cabinetry Ceilings Cleaning Services/ Computer/Software Services/Web Design Contractor/Millwork Murals Carpets/Rugs Fireplaces Custom Storage Solutions Fabric Protection Flooring Framing Fabrics Construction/ Decorative Details Fans Faux Finishers/ Furni Furniture Commercial ture Custom Furniture Refinishing Furniture Residential Glass/ Mir rors ResearchHardware the newest and best products Hardwood Flooring Home Theaters/ Green Products anytime you wish. It’s quick, it’s easy, and it’s the Music/Game Rooms HVAC/Air Circulation Kitchens Laminates/Solid right thing to do. Shop Industry Partners first- Surfacing Landscaping Liaison/Design Center/Showroom Light and support those companies that make our ing Linens/Bedding Marble/Granite/Stone Mattresses Murano Glass Chapter events, programs and CEUs possible. Operable Walls Other Outdoor Furniture/Accessories/Garden Art the highest quality education and continuing education available. Stay tuned…We’ll keep you posted on the SPRING 2014 Study Workshop. Don’t miss it! Recipient of UCLA Extension Department of the Arts Outstanding Instructor of the Year Award, 2006. Ms. MacCallum is a certified interior designer and principal of JM Design, a residential and commercial interior design firm in Agoura Hills. Prior to studying interior design, she worked in television news as a correspondent and producer. Virginia Dudasik, IIDA; BA, Mathematics; graduate, Certificate Program in Interior Design, UCLA Extension; Certified Interior Designer; Principal, VTD Design Group, LLC, a commercial and residential interior design firm; Partner FB+D Design Associates, LLC, a firm that offers a Paint Painting YOURPhotography GREATESTPianos/Musical RESOURCEInstruments FOR THEPlants/ FINEST INTERIOR PRODUCTS & SERVICES Landscaping Plumbing/Fixtures Pools and Spas Professional Orga wide range of design services, including home merchandising, project management, home renovation, and retail and corporate design. Prior to becoming an interior designer, Ms. nizing Quartz Surfaces er Doors Table Designs Reproductions Restoration Textile Protection Tile Upholstery Plaster/Custom Painting Wainscoting/Raised Panel AMERICAN SOCIETY OF Window Covering Motorization INTERIOR DESIGNERS Web Services dow Treatment Windows Services Venetian Wall Coverings Window Films Wine Cellars / Storage Show Win Dudasik worked as a project manager for a marketing research firm and as a graphic designer. For more information on preparing for the NCIDQ Exam visit www.ncidq.org/Exam/PreparingfortheExam.aspx NCIDQ is the global leader in establishing standards of Wood Finishing competence for interior design/interior architecture professionals. 24 | FALL 2013 | CA LOS ANGELES .0/5&$*50 Andalusian Meets Modern MODERNISM MODERNISM IIN N THE THE DESERT DESSERT SHOWCASE KUhYfZfcbh7cbhYadcfUfm ]bB9KDCFH6957< HOUSES 5:Ua]`m<caY Palm Desert San Francisco W\>OZ]/Zb] SUMMER JOY Outdoor Living MARRAKESH DESIGNER SHOWCASE HOUSE Palm Desert DISPLA AY UNTIL SEPTEMBER 3, 2013 CA CALIFORNIA AL LIFO FOR RNIA N H HOMES OMES MAGAZINE ARCHITECTURE THE MA GAZINE OF AR CHITE C TURE ARTS DISTINCTIVE THE AR T S & DIS TINC TIVE DESIGN THE WISEMAN GROUP DESIGNS IN LOS ALTOS WEST COAST DESIGN Coto de Caza Los Altos Pacific Palisades KITCHENS the HEART of the HOME ARCHITECT HOMER OATMAN at the Strand Dana Point DESIGNER JANET LOHMAN at Big Horn Palm Desert HISTORIC DISPLAY UNTIL FEBRUARY 25, 2014 DISPLAY UNTIL NOVEMBER 21, 2013 Food&Wine A HARVEST MENU IN NAPA VALLEY Greystone Mansion TITANS OF BUSINESS AND THE BEST OF DESIGN SHOW HOUSE Thiss is a special off ffer er to subscribe to CALIFORNIA HOMES. It is available in this issue only. Y YES! ES! I WOULD LIKE TTO O SUBSCRIBE TTO OC CALIFORNIA ALIFORNIA HOMESS A ATT THIS SPECIAL RATE RATE NAME __________________________________________________________________ ADDRESS ________________________________________________________________ CIT Y ________________________________________ __________________ STTA ATE ____ _ ZIP ____________ 1 year | $22 Spring, Summer, Fall, Winter Payment Enclosed 2 years | $40 Spring, Summer, Fall, Winter Bill Me M ail t o C A L I F O R N I A H O M E S : P O Box 8655, Newpor t Beach, CA 92658 email: [email protected] fax: 949.640.1665 COMMUNITY NEWS Collaboration across the Professions, a Panel Discussion at LightShow West By Diajeng Hendratmo-Brown The discussion panel at LightShow West on October 23, 2013, covered the topics often asked by all design professionals; How to have a successful collaboration across the different disciplines involved in a project. The panel of experts in the profession shared their experiences. This discussion, sponsored by ASID, engaged various professionals in the interior design and architecture field, with two of the speakers coming from the lighting design field. The conversation, moderated by Kat Fern, ASID, covered a broad range of topics that targeted major project disruptions. The first point of the panel was the importance of a project manager who can lead a project to its successful completion. Architect Rocky Rockefeller, AIA used a metaphor comparing project managers to “alpha dogs.” He explained that an alpha dog is a person or persons who take on the role of leadership in a project. Rockefeller further stated that alpha dogs take their own territory. As each discipline has a project lead, the hierarchy of communication needs to be worked out quickly. He further clarified that the leaders of each discipline such as the construction project manager and a design project manager need to meet often. Cindi Burnett, ASID Los Angeles President and Principal Interior Designer at Burnett Design Group, pointed out another important role of leadership. Carpet, Fabrics, Textiles, Oriental & Area Rugs Can be expertly cleaned or restored, both wet & dry cleaning methods available. Both machine & hand-done repairs performed. Cleaning of Drapes, Sheers, Roman Shades, Fabric Wallcover Covers Finest Quality Protection Total Guard, UV Treatment and CA Certified Flame Retarding FULL SERVICE CLEANING FACILITY 11630 Tennessee Ave, West Los Angeles 310.478.4438 • www.bobcatcarpetcare.com 26 | FALL 2013 | CA LOS ANGELES John Brubaker, Principal, John Brubaker Architectural Lighting Consultants; Rocky Rockefeller, AIA, CEO and President, Rockefeller Partners Architects, Inc.; Cynthia Burnett, ASID President, ASID Los Angeles, Principal Interior Designer, Burnett Design Group. She said that as a professional, one needs to be either the “goo or the glue” of a project. Burnett clarified that a glue is someone who holds everything together while a goo is someone who stops everything. Burnett states that through professionalism and good humor, one could lead a project to its successful completion. Sharlene Silverman, firm-wide marketing leader of Gensler, added that trust, in addition to expertise and experience, is one of the most important elements of a successful collaboration. Not only trust between the client and a team of designers, but also “trust that a team can work together during the honeymoon [stage] and down the road.” Mark Gasper of Lutron, and John Brubaker, principal of John Brubaker Architectural Lighting Consultants, further discussed the topic of trust. Gasper said that a good example of team building is a team that can “solve a problem and figure out solutions.” Brubaker spoke about how important it is to have face-to-face communication, “I insist on meeting [a client] in person instead of speaking to an assistant. Trying to have a conversation about a project with an assistant is like getting a suit tailored over the phone.” He elucidated, “Information is the most important thing to share in a project.” Creating a collaborative team of people results in an enjoyable and productive work experience. The process involves culling out the right people for a project, which is a difficult process but key to a successful outcome. Importantly, the panel discussion clarified what needs to be achieved by a collaborative team: Open and thorough line of communication, clear leadership, trust and the proper tools to resolve conflict. These elements are what make a powerful collaborative team and ultimately, a successful project. Mark Gasper, Residential Specification Manager, Western Region, Lutron Electronics; Sharlene Silverman, Firmwide Marketing Director, Gensler; Katherine Fern, ASID Former President, ASID Los Angeles. COMMUNITY NEWS Design Camp, A Star-Studded Affair By Jeanne Chung Photography by Rhonda Huber, Allied ASID It hasn’t even been 3 weeks since Design Camp ended, and I’m still buzzing from the experience. Design Camp is the brainchild of celebrity designers Lori Dennis, ASID and Kelli Ellis, who pulled together a panel of speakers that included who’s who in the world of design. Over the course of the Opening Night Cocktail Party and two full days of inspirational instruction by a starstudded panel of speakers, the 164 campers in attendance left rejuvenated with many useful nuggets of information. As Lori and Kelli explain on designcamp.com, “[Their] secrets are truly the key ingredients to creating a play book with eye opening insight of how the successful designer looks and how a thriving interior business works today.” With fun and informative speakers touching on everything from positioning ourselves as designers in today’s market, to learning about what amazing new products Sub-Zero and Wolf have in store, Design Camp delivered on their promise. Allan Dallatorre, IP; Rhonda Huber, Allied ASID, Kelli Ellis; Amy Martinson, IP; Laura Schwartz-Mullen, Allied ASID; Lori Dennis, ASID. Some of my favorite speakers dispensing provocative design wisdom were: material covered brought a theme of “Passion” and “Positioning” and the information covered at Design Camp will ensure that designers today are on pace with where the business of interior design is going in the future. Thank you, Lori Dennis and Kelli Ellis for everything you do! Bill Indursky of Design Life Network, who had us visually aroused with his 2013 Trend Report. There isn’t a better a way to jumpstart the morning than with Bill at the helm! Pam Jaccarino, the Editor-in-Chief of Luxe Interiors + Design, who motivated us with her passion for design, and also gave us insider’s tips on what every designer wants to know – how to get published. Kathryn M. Ireland had us in stitches while she took us through an inspiring slideshow of both her studio in Los Angeles and her home in the French countryside. Julie Arcelay and Tracy Burge of Sub-Zero Wolf, who touched upon the features in the newest line of Sub-Zero refrigerators and Wolf ranges. They also hosted the fabulous cocktail party at the Sub-Zero/Wolf showroom on the first evening of Design Camp! Aaron Danzing, with Williams-Sonoma Designer Marketplace, spoke about how to establish our brand and position us effectively as designers in the marketplace. Jason Clark of Hansgrohe, presented the newest line of Hansgrohe and Axor bath fixtures. From Raindance showerheads to modular Bouroullec fixtures, Hansgrohe created excitement for that next bathroom project. And last, but not least, Kelli Ellis, Lori Dennis, and Jennifer Convy talked about how they got their start on television and what those who are interested can do to pursue opportunities on screen. Whether a newbie, or a veteran to the business of interior design, Design Camp had valuable information to offer everyone in attendance. The CA LOS ANGELES | FALL 2013 | 27 STUDENT NEWS ASID UCLA Extension Student Chapter 8th Annual Mix It Up! By Natasha D’Souza, Student ASID Photography by Leora Saul Over 150 people from different facets of interior design gathered on Sunday, October 20th, to take part in the 8th Annual Mix It Up! held at the hip outdoor oasis Station Hollywood at the W. The dynamics of this location was ideal for our chapter celebration and fundraiser. The event pulled in an amazing array of students, friends, professionals, UCLA Extension faculty and industry sponsors whom we truly thank for making this gala a smashing success! The party was spiced up with Hollywood flair which included a red carpet step and repeat media wall, a glass of bubbly to toast, fun props to go along with the photo booth, a signature cocktail appropriately named "Design Dose,” scrumptious food from pigs in a blanket to cheesecake, and most of all, the prizes! Suzanne Sheppard and Vincent Mallari from UCLA Extension More than fifty amazing sponsors participated with monetary or prize donations including Dragonette, Bausman & Co, Nancy Corzine, MASHstudios and The Sofa Company. People walked away with planters, furniture, vases, tray tables, wine sets, gift cards and a whole lot more. One of the most captivating items was table service at the famous Jazz Night at W Hollywood. Kiran Chakravarthy took the win, but no attendee left empty handed. Many of us stayed for a night of fun, music, tempting libations and tasty treats, and had a fabulous time with great company. ASID UCLA Extension Board 2013-2014 on the red carpet 28 | FALL 2013 | CA LOS ANGELES This night was notably gratifying for our student chapter as we are continually striving to offer education and growth opportunities to the design community. We are so grateful for our sponsors. Their generous support gave us the ability to bring the party to life and raise funds for our Annual Community Service Project, Peggy Albrecht’s Friendly House. With the Faculty Advisor, Shepard Vineburg, ASID donations received, our hope to and ASID LA President Cindi Burnett, ASID redesign private bedroom spaces for the women who reside there will finally come to fruition. Founded in 1951, Friendly House LA is the oldest women’s recovery home in the US, providing a safe harbor for women suffering from the destruction of alcoholism and drug abuse, and has earned a world-renowned reputation as the model for successful recovery. We are particularly appreciative of the support from UCLA Extension and the ASID LA Chapter. We love your encouraging words and truly enjoy your company. You motivate us, keep our passion alive, and create a world Student ASID Members ASID UCLA Extension President Carisse Lynelle STUDENT NEWS full of opportunities. We sincerely look forward to continuing another enlightening and fun year! Thank you to all the attendees of Mix It Up! 2013. We hope to see you at more of our exciting upcoming ASID UCLA Extension Student Chapter events. Preferred Picture Framing Beth Brunner taking her Gibson winnings Photobooth Extravaganza The Secret Garden CA LOS ANGELES | FALL 2013 | 29 CHAPTER NEWS Welcome to our new members ALLIED MEMBERS Christy Addis, Allied ASID Rhonda Chen, Allied ASID Kevin J Cozen, Allied ASID Taylor Ann Jewett, Allied ASID Andrew Joseph, Allied ASID Maria Vittoria Lapalorcia, Allied ASID Sidney Morgan Malone, Allied ASID Kathryn McCormack, Allied ASID Grania M. Murray, Allied ASID Shannon Oakes, Allied ASID Jason R. Opp, Allied ASID Jill Winstead, Allied ASID ASSOCIATE MEMBERS Katherine R Kofler, Associate ASID John Luciano, Associate ASID Sally A McSweeney, Associate ASID Philip S. Nielsen, Associate ASID STUDENT MEMBERS Mahshin Abbasalipour, Student ASID Maricris Abril, Student ASID Mitra Akaks, Student ASID Lusine A Akopyan, Student ASID Atrshane Alimohammadi, Student ASID Jessica Amron, Student ASID Mireya Avitia, Student ASID Kourosh Babaeian, Student ASID Shelly C Beck, Student ASID Anita Boroujerdi, Student ASID Rachel Bourauel, Student ASID Renata T. Brennand, Student ASID Veronica M Brooks, Student ASID Dan C Chadwick, Student ASID Anna Faith Clifford, Student ASID Dana E Cofiell, Student ASID April Connelly, Student ASID Caroline Correa, Student ASID Caroline Cressey, Student ASID Shaun Michael Crha, Student ASID Buck Damon, Student ASID Steven B Davis, Student ASID Paruksheen Dhunjisha, Student ASID Audrey Eichler, Student ASID Kara Jill Elander, Student ASID Michael Fagone, Student ASID Alexandra Flynn-Hays, Student ASID Beth Fortune, Student ASID Chao Geng, Student ASID Lauren H. Goldenberg, Student ASID Alison B Gordon, Student ASID Ana Paula Henkel, Student ASID Szu Shih M. Her, Student ASID Melissa Hogan, Student ASID Tayler A. Jones, Student ASID Lily Kasiske, Student ASID Karlie Anne Kier, Student ASID Michelle M Kim, Student ASID Danielle Klapproth, Student ASID Erica Kraus, Student ASID Melanie M Lenon, Student ASID Tiffany Liang, Student ASID Jessica Lim, Student ASID 30 | FALL 2013 | CA LOS ANGELES Carina Luwisch, Student ASID Sara Lee Martinez, Student ASID Denise Ann McConnell, Student ASID Jade McNeil, Student ASID Lauren Moody, Student ASID Amber M Musbach, Student ASID Alexandra J Neu, Student ASID Dawn E. Oliver, Student ASID Alexandra Nicole Perkins, Student ASID Kelly M Petersen, Student ASID Ms. Kara Piepmeyer, Student ASID Kimberly Porter, Student ASID Adrienne Qasabian, Student ASID Lisa M. Robert, Student ASID Nora Rodriguez-Paez, Student ASID Ekaterina Romanova, Student ASID Dakota S. Schambach, Student ASID Shari Sellers, Student ASID Sarah Tehan, Student ASID Jennifer Lee Thompson, Student ASID Amanda S Valli, Student ASID Rebecca Veit, Student ASID Alexandra D. Verbeck, Student ASID Lisa Vergeer, Student ASID Michaela N. Warner, Student ASID INDUSTRY PARTNERS Altai Design, LLC ARDEX Americas Arteriors Home Bestow Interiors, Inc California Flooring & Construction, Inc. Castec Dacor DeLux Environment Furniture Ethan Allen, Inc., Agoura Hills Fame Hardwood Floors Floor and Decor, Orange County Francois & Co.,LLC George M Fabric Gifts et al Grayson Luxury J.S. Shiah Company Jacob Brothers' Painting KnollTextiles L.A. Frameless Shower Doors L.A. Mart Lamps Expo Lighting Zone, Inc. Lightopia Listone Giordano Martin Pierce Hardware Miromar Design Center Pirch PurePhoto Reed Floors, Inc. Scott Lindner Art SelectBlinds.com Sistine Painters TJ Ferrie-Lightsculptures Wells Fargo Advisors Westco Smart Homes Wildwood Lamps/Jonathan Charles 314 N. 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