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Wisconsin Dells Visitor & Convention Bureau 115 La Crosse Street Wisconsin Dells, WI 53965 (800) 223-‐3557 www.wisdells.com SNAPSHOT OF TOURISM IN WISCONSIN DELLS 2014 Economic Impact Summary May 2015 Background This summary covers traveler expenditures made in the Wisconsin Dells area from January 2014 through December 2014. Direct Impact * Total Impact ** 2014 Visitor Spending $1,014,547,665 ↑5.3% $1,388,508,708 ↑4.9% 2014 Visitor Spending by Season Percent of Total • Winter (Jan/Feb & Dec 2014) $ 171,873,277 ↑7.6% 16.9% • Spring (Mar-‐May 2014) $ 235,055,325 ↑4.7% 23.2% • Summer (Jun-‐Aug 2014) $ 450,719,072 ↑6.7% 44.4% • Fall (Sep-‐Nov 2014) $ 156,899,990 flat 15.5% 2014 Visitor Spending by Category • Lodging $ 348,843,417 ↑6.6% 36.2% • Food & Beverage $ 266,964,604 ↑7.2% 27.7% • Retail $ 193,290,930 ↑1.5% 20.1% • Recreation $ 123,396,805 ↑5.7% 12.8% • Transportation $ 82,051,909 ↑2.6% 8.5% 2014 Economic Impact (Annual) Direct Impact* Total Impact** • Total jobs supported 12,014 ↑0.1% 15,372 ↑0.1% • Total taxes generated o State $ 40,729,474 ↑4.6% $ 54,718,628 ↑4.7% o Local $ 45,811,034 ↑3.7% $ 61,540,356 ↑3.6% o Federal $ 86,780,651 ↑3.7% *Travelers create direct economic value within a discreet group of sectors (e.g. recreation, lodging, etc.). This supports a relative proportion of jobs, wages, taxes and GDP within each sector. **Each directly affected sector also purchases goods and services as inputs (e.g. food wholesalers, utilities) into production. These impacts are called indirect impacts. Lastly, the induced impact is generated when employees whose incomes are generated either directly or indirectly by tourism, spend those incomes in the state economy. These two impacts added to the direct impact result in the total impact. Research completed by Tourism Economics, an Oxford Economics company located in Philadelphia, PA dedicated to providing high value, robust and relevant analyses of the tourism sector that reflects the dynamics of local and global economics. The research model used is an Input-‐Output (IO) IMPLAN model that profiles an economy by measuring the relationship among industries and consumers. 4/29/2015 9:39 AM