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ADDY Award Section 532879-01A(3BTA13
AAF DUBUQUE OFFICERS
A MESSAGE FROM
The American Advertising Federation of Dubuque, President
President
Shannon Murphy, OnMedia Advertising Sales
What an exciting honor to present the results for the 2012
ADDY Awards! With over 300 entries, this year’s competition
was no easy feat. The best in the industry came out to show
their strength and be a part of the Greatest Show on Earth.
First Vice President, Co-Treasurer,
Co-Public Service Director
Jill Busch, American Trust & Savings Bank
The American Advertising Federation (AAF) is a national non-profit
organization, promoting and protecting the interests of advertising
and public relations. Locally, AAF Dubuque is the affiliate to the
national organization and ADDY competition.
Past President, Co-Treasurer
Tasha Lippold, Premier Bank
Secretary, ADDY Co-Director
Natalie Sacco, Cartegraph
AAF DUBUQUE DIRECTORS
Communications Director
Amanda Lawson, Platinum Supplemental Insurance, Inc.
Second Vice President, ADDY Co-Director
Shelby Wartick, Area Residential Care
Membership Director
Kelli Buchenau, City of Dubuque
Programming Director
Colleen Havens, Great River Technologies
Education Director
Erin Sell, Medical Associates
Co-Public Service Director
Annie Koelker, McCullough Creative, Inc.
Social Director
Amy Kemp, McCullough Creative, Inc.
Club Achievement
Jason Schwass, McCullough Creative, Inc.
At Large
Nate Harbin, Premier Bank
At Large
Angie FitzPatrick, McGraw Hill
THANK YOU, SPONSORS!
3
ADDY Award Section
Each year our organization hosts the first level of the ADDY competition for the greater Dubuque
area. Winning entries are awarded Silver or Gold ADDY awards and are eligible to advance and
compete against others in AAF’s 9th District. From there,
district winners have the opportunity to move on to the national ADDY competition and
ultimately be named as best in the business.
This year’s competition included an abundance of professional entries, along with an outstanding
representation from our local college students. As many have done in the past, I’m certain we
will see national ADDY honors from this year’s Dubuque winners!
I’m proud to share that AAF Dubuque has the leading student ADDY competition in the state of
Iowa and perhaps our entire 9th District, made up of clubs from Missouri, Iowa, Nebraska and
Kansas. As business owners, marketing decision makers, graphic designers and others in the
local advertising industry, we should be proud of all the young talent in our community.
As professionals from many diverse organizations, our members’ common interest is advertising.
Whether buying, selling, creating or placing it. It’s a common bond that allows for a great
professional club. If you’re not a member and you’re looking to meet new people, have a place
to share ideas, volunteer your time, or just have fun, consider membership with AAF Dubuque.
Keep your eyes open in 2013 for some exciting events from AAF Dubuque, including our 2nd
Annual AdWars Trivia Night in April. To learn more about AAF Dubuque or to become a member,
visit our website at www.AAFDubuque.org.
Finally, I want to say thank you to each of our members, Board of Directors and our
ADDY committees. Without your commitment to AAF Dubuque, this event and the many
great things we do as a club would not be possible. Thank you!
Shannon Murphy
President, AAF Dubquue
4
ADDY Award Section THE JUDGES
John Topacio
Freelance Writer &
Advertising Instructor
John began his career
creating that work at Leo
Burnett Detroit. There, his
first assignment was to
write ads for a little event
called the Super Bowl. He also created high-profile
television, print and radio work for Cadillac, Pontiac,
GM Goodwrench, Chevy Europe and Daewoo Korea.
Currently, he is applying all of that experience as a
freelance writer working with agencies such as DDB,
designkitchen, Campbell-Ewald,
Critical Mass and Goodby, Silverstein & Partners.
Some of the brands he’s touched include Alltel,
Audi, Best Buy, Centers for Disease Control,
Chevrolet, FBI, Harley Davidson, HP, Humana,
Infiniti, McDonald’s, Nissan Commercial Vehicles,
OnStar, Remington, USAA and the US Navy.
Joette Rockow
UW-Milwaukee
Joette is a Sr. Lecturer at UWMilwaukee in the Department
of Journalism, Advertising
and Media Studies, where
she has taught since Aug.
2001. Her area of specialty
is advertising and public relations and she teaches courses
such as Advertising and Public Relations Campaigns,
Introduction to Advertising and Public Relations, and
Advertising in American Society.
Prior to teaching at UW-Milwaukee, Rockow worked within
the graphic arts industry as a photography assistant,
copywriter and in account service. She worked for almost 11
years at Harley-Davidson Motor Company in Milwaukee as
a corporate photographer/studio manager, technical writer,
and communication manager. She holds an Associate’s
Degree in Photography from Milwaukee Area Technical
College, a B.A. in Communications from Alverno College,
and an M.A. in Journalism/Mass Communication from
UW-Milwaukee.
Tracy Terry
Trust eMedia
Tracy is an inbound
marketing thought leader
and wizard of inbound
marketing techniques.
She is an eight-year
veteran of using social
media, blogging, SEO, and landing pages to increase
brand awareness and leads for businesses.
Tracy is the Founder of Trust eMedia, an awardwinning Inbound Marketing Agency located in
Lake Geneva, WI that won Inbound Marketer of the
Month from Hubspot in 2010. She has developed
inbound marketing campaigns for local and worldwide businesses as well as notable celebrity
enterprises. Tracy writes for her blog “The Inbound
Marketing Spot,”which recently won the Award of
Top 20 Social Media Blogs of 2012 by SocialMedia
Examiner.
CONGRATULATIONS!
DAVID Klavitter
SHELBY WARTICK
2012 AAF Silver Medal Award Winner
2012 AAF Member of the Year
Dave is currently the
Senior Vice President,
of Marketing and Public
Relations at Dupaco
Community Credit
Union. Prior to his tenure
with Dupaco, Dave
previously worked with
the Credit Union National
Association in both Madison, WI, and Washington,
DC. He received his Masters of Business Administration
at Johns Hopkins University and his B.A.in Public
Relations Communications at the University of
Northern Iowa.
Dave has earned dozens of American Advertising
Federation ADDY Awards and Credit Union National
Association “Diamond Awards” for marketing
excellence. Under his guidance, Dupaco has received
multiple Credit Union National Association, Dora
Maxwell Awards for social responsibility. He was
recently appointed to Filene Research Institute’s i3
group - a program that fosters the development of
new ideas and innovations for credit unions.
Dave is someone who cares about giving back to
the community and preserving the environment
and historic structures. Through volunteering his
time with Bank On Dubuque, City of Dubuque
Historic Preservation Commission, Two by Two, and
the American Red Cross, Dave hopes to leave our
community a better place to pass on to his children
and future generations.
Congratulations, Dave!
As Marketing & Public
Relations Director for
Area Residential Care and
Owner/ Photographer of
Wartick Designs, Shelby is
no stranger to hard work!
Juggling two full-time
careers, her family, and
numerous board positions
in the Dubuque area, Shelby is most deserving of
this year’s Member of the Year Award.
Shelby has worked hard over the past two years
as a driving force behind AAF Dubuque’s ADDY
Awards. She has voluntarily taken on a huge
responsibility, and has brought fresh new ideas,
skills and talents to the AAF Dubuque board and to
the ADDY’s! Her dedication to the ADDY’s and AAF
Dubuque is unmatched.
Shelby’s efforts for this year’s ADDY competition
led to over 300 entries and one of the most
successful ADDY competitions in years. Because
of her dedication to ADDY’s and AAF Dubuque
we continue to grow and become an even more
successful organization!
Congratulations, Shelby!
SALES PROMOTION
Sales Kit
Award: Silver ADDY® Award
Entrant: Rally Collective
Advertiser: Rosemeyer Management Group
Title: Financial Strategies for Real Life
Credits:
Sean Murphy, Principal
Tom Culbertson, Principal
Menu
Award: Silver ADDY® Award
Entrant: Peninsula Gaming
Advertiser: Kansas Star Casino
Title: Shark Bar menu
Credits:
Erin Hefel, Senior Graphic Designer
James Rafferty, Regional Director of Marketing
Tanya Maiers, Creative Director
Doug Fisher, Director of Marketing, Kansas Star
Kathy Droessler, Account Manager
Trade Show Exhibit
Award: Gold ADDY® Award
Entrant: McCullough Creative
Advertiser: Deere & Company
Title: John Deere Fluids – Orlando Expo Booth
Credits:
Jon Miller, Manager Oil, JDM
McCullough Creative Team, Design and Fabrication
Audio/Visual Sales Presentation
Award: Gold ADDY® Award
Entrant: Cartegraph
Advertiser: Cartegraph
Title: The Data Loop
Credits:
Jake Schneider, Chief Marketing Officer
Tom Culbertson, Experience Manager
Sean Murphy, Vision Architect
Rob Lombardi, Videographer / Editor
Scott Bensen, Animator & Illustrator
Sun Spots Productions – Alenah, Voice Talent
Brad Schweikert, Copywriter
Luke David, Web Designer/Developer
Award: Gold ADDY® Award
Entrant: McCullough Creative
Advertiser: Hitachi Mining Marketing
Communications
Title: “What Happens?” – Hitachi MINExpo Video
Credits:
Dave Althaus, Manager Events and Exhibits
Rebecca Middleton, Event Coordinator
Harold Wallace, President, Gallaway Wallace
McCullough Creative Team, Design
Award: Silver ADDY® Award
Entrant: Cartegraph
Advertiser: Cartegraph
Title: The Operations Management System.
Credits:
Tom Culbertson, Experience Manager
Rob Lombardi, Videographer / Editor
Sean Murphy, Vision Architect
Jake Schneider, Chief Marketing Officer
Brad Schweikert, Copywriter
James Willis, Product Manager
5
ADDY Award Section
Award: Silver ADDY® Award
Entrant: Happee Smith Productions
Advertiser: Hormel Foods
Title: Hormel Foods REV
Credits:
Bill Scott Smith, President/Creative Director
Paula Hopkins, GM/Art Director
Tyler Breitbach, Editor, Videographer
Chris Lenart, Editor, Videographer
Dan Hernandez, Producer
Paul Hardin, Videographer, Assistant Editor
Isaac Terronez, Guru
Katie Yunt, Marketing Coordinator, Pipe Organ Repair
Jen Ludwig, Office Manager, Social Director
Brochure
Award: Silver ADDY® Award
Entrant: Happee Smith Productions
Advertiser: Platinum Supplemental Insurance
Title: Platinum Supplemental Insurance AM Best
Credits:
Bill Scott Smith, President/Creative Director
Paula Hopkins, GM/Art Director
Tina White, Producer
Tyler Breitbach, Videographer, Editor
Chris Lenart, Editor, Videographer
Paul Hardin, Videographer, Assistant Editor
Isaac Terronez, Guru
Katie Yunt, Marketing Coordinator, Pipe Organ Repair
Jen Ludwig, Office Manager, Social Director
Book Design
Award: Silver ADDY® Award
Entrant: Happee Smith Productions
Advertiser: Hormel Foods
Title: Hormel Foods International Recruitment Video
Credits:
Bill Scott Smith, President/Creative Director
Paula Hopkins, GM/Art Director
Tim Barinka, Producer
Joan Hanson, Producer
Tyler Breitbach, Videographer, Editor
Chris Lenart, Videographer, Editor
Paul Hardin, Videographer, Assistant Editor
Isaac Terronez, Guru
Katie Yunt, Marketing Coordinator, Pipe Organ Repair
Jen Ludwig, Office Manager, Social Director
COLLATERAL MATERIAL
Stationery Package
Award: Silver ADDY® Award
Entrant: McCullough Creative
Advertiser: Dubuque Museum of Art
Title: Dubuque Museum of Art Identity Package
Credits:
McCullough Creative Team, Design and Copywriting
Mark Wahlert, Coordination
Union-Hoermann Press, Printer
Award: Silver ADDY® Award
Entrant: Premier Bank
Advertiser: Premier Bank
Title: Premier Bank Stationery
Credits:
Premier Bank, Marketing Department
Two Rivers Marketing, Agency
Award: Gold ADDY® Award
Entrant: Cartegraph
Advertiser: Cartegraph
Title: Meet Cartegraph
Credits:
Tom Culbertson, Experience Manager
Sean Murphy, Vision Architect
Brad Schweikert, Copywriter
Jake Schneider, Chief Marketing Officer
Rob Lombardi, Videographer / Editor
Dan McClanahan, Photographer
Carlisle Ryan Digital Services, Printing
Award: Silver ADDY® Award
Entrant: DM Design Collection
Advertiser: Dasha Wagner
Title: The Best Photo Cards
Credits:
Dasha Wagner, Author & Designer
Poster
Award: Silver ADDY® Award
Entrant: Riffle, Inc.
Advertiser: Quad Cities Builders &
Remodelers Association
Title: Shopping for a Home
Credits:
Sonya Patterson, Designer
Charlie Honold, Designer
Award: Silver ADDY® Award
Entrant: Rally Collective
Advertiser: Poverty Hash
Title: Dy-No-Mite!
Credits:
Tom Culbertson, Experience Manager
Special Event Material
Award: Gold ADDY® Award
Entrant: McCullough Creative
Advertiser: John Deere Construction & Forestry Co.
Title: DEMO International Invitation
Credits:
Xenya Mucha, Manager Marketing Events
InnerWorkings, Print Coordination
McCullough Creative Team, Design
Award: Silver ADDY® Award
Entrant: Imagine That!
Advertiser: Heartland Financial, USA, Inc.
Title: Arizona Bank & Trust VIP Event
Credits:
Kelly Jo Fassbinder, Imagine That!, Designer/Agency
Heartland Financial, USA, Inc., Client
Award: Silver ADDY® Award
Entrant: McCullough Creative
Advertiser: Hitachi Mining Marketing
Communications
Title: “The Time Has Come” – Hitachi MINExpo Invite
Credits:
Dave Althaus, Manager Events and Exhibits
Rebecca Middleton, Event Coordinator
InnerWorkings, Print Coordination
McCullough Creative Team, Design
6
Award: Silver ADDY® Award
Entrant: McCullough Creative
Advertiser: Heartland Financial USA Inc.
Title: Celebrate, Celebrate, Celebrate, All!
Credits:
McCullough Creative Team, Design
Slow Print, Printer
Carlisle Ryan, Printer
Dawn Oelke, Coordination
Jennifer Quick, Coordination
Kelley Schiesl, Coordination
Award: Silver ADDY® Award
Entrant: McCullough Creative
Advertiser: Heartland Financial USA Inc.
Title: Galena State Bank Business Blend
Credits:
Scott Printing, Printer
Katie Burrichter, Design
Dawn Oelke, Coordination
Jennifer Quick, Coordination
Award: Silver ADDY® Award and Judge’s
Special Recognition
Entrant: SAO Dzynz, Inc
Advertiser: Ogden/Schmitz Wedding
Title: Destination Wedding Invitation Kit
Credits:
Stephonie A Schmitz, Lead Designer
Award: Silver ADDY® Award
Entrant: Imagine That!
Advertiser: University of Dubuque
Title: University of Dubuque New Student Orientation
Credits:
Kelly Jo Fassbinder, Imagine That!, Designer/Agency
University of Dubuque, Client
DIRECT MARKETING
Business-to-Business or Consumer, Single
Award: Gold ADDY® Award
Entrant: McCullough Creative
Advertiser: John Deere Construction & Forestry Co.
Title: “The MVPs” Most Valuable Products
Credits:
Shawn Riley, Manager Parts Marketing
Curtis LeConte, Manager Parts Marketing
Holly McAvoy, Manager Direct Mail Marketing
InnerWorkings, Print Coordination
McCullough Creative Team, Design
Award: Gold ADDY® Award
Entrant: McCullough Creative
Advertiser: John Deere Construction & Forestry Co.
Title: “Tough Customers” Excavator Direct Mail
Credits:
Holly McAvoy, Manager Direct Mail Marketing
InnerWorkings, Print Coordination
McCullough Creative Team, Design
Award: Silver ADDY® Award
Entrant: Peninsula Gaming
Advertiser: Evangeline Downs Racetrack & Casino
Title: Crawfish Boil postcard
Credits:
Katie Mihalakis, Creative Manager/Designer
James Rafferty, Regional Director of Marketing
Tanya Maiers, Creative Director
Trey Thibodeaux, Director of Marketing,
Evangeline Downs
Kathy Droessler, Account Manager
ADDY Award Section Award: Silver ADDY® Award
Entrant: McCullough Creative
Advertiser: John Deere Construction & Forestry Co.
Title: “Look Twice” Loader Direct Mail
Credits:
Holly McAvoy, Manager Direct Mail Marketing
InnerWorkings, Print Coordination
McCullough Creative Team, Design
Business-to-Business or Consumer, Campaign
Award: Gold ADDY® Award
Entrant: Clarke University
Advertiser: Clarke University
Title: Admissions Postcard Campaign
Credits:
Jamie Specht, Director of Marketing
Rob Lombardi, Copywriter
Gwen Hayes, Copywriter
Gayle Langel, Graphic Designer
Tricia Pitz, Director of Creative Services
Award: Silver ADDY® Award
Entrant: McCullough Creative
Advertiser: John Deere Construction & Forestry
Company
Title: “Just Right” Excavator Mailer
Credits:
Holly McAvoy, Manager Direct Mail Marketing
InnerWorkings, Print Coordination
McCullough Creative Team, Design
Award: Silver ADDY® Award
Entrant: McCullough Creative
Advertiser: Heartland Financial USA Inc.
Title: Business Banking Direct Mail
Credits:
McCullough Creative Team, Design and
Copywriting
Union-Hoermann Press, Printer
Dawn Oelke, Coordination
Jennifer Quick, Coordination
OUT-OF-HOME
Outdoor Board: Flat
Award: Gold ADDY® Award
Entrant: Peninsula Gaming
Advertiser: Gaming Diamond Jo Casino Dubuque
Title: Aliens billboard
Credits:
Erin Kerkhoff, Senior Graphic Designer
James Rafferty, Regional Director of Marketing Tanya
Maiers, Creative Director
Todd Moyer, General Manager, Diamond Jo Casino
Dubuque
Marty Maiers, Director of Marketing, Diamond Jo
Dubuque
Jenna Andrews, Account Manager
Award: Silver ADDY® Award
Entrant: Medical Associates Clinic & Health Plans
Advertiser: Medical Associates Clinic
Title: Positive Experience billboard
Credits:
Erin Sell, Art Direction
Julie Hoffmann, Creative Direction
Award: Silver ADDY® Award
Entrant: Plaid Swan
Advertiser: Mystique Casino
Title: Seafood Billboards
Credits:
Plaid Swan, Creative Team
Award: Silver ADDY® Award
Entrant: Plaid Swan
Advertiser: Mystique Casino
Title: Surf and Turf Billboard
Credits:
Plaid Swan, Creative Team
Site, Exterior Static
Award: Silver ADDY® Award
Entrant: Clarke University
Advertiser: Clarke University
Title: Wayfinding Signage
Credits:
Jamie Specht, Director of Marketing
Mike Cyze, Executive Director of Communication
Tricia Pitz, Director of Creative Services
Gayle Langel, Graphic Designer
Award: Silver ADDY® Award
Entrant: McCullough Creative
Advertiser: Sky Tours
Title: Clip, Grip, Zip! Banners
Credits:
McCullough Creative Team, Design and Production
Kevin Hougham, Coordination
Graeme Pitman, Photographer
Campaign: Out of Home
Award: Gold ADDY® Award
Entrant: Cartegraph
Advertiser: Cartegraph
Title: Searching for...
Credits:
Tom Culbertson, Experience Manager
Sean Murphy, Vision Architect
Jake Schneider, Chief Marketing Officer
Award: Silver ADDY® Award
Entrant: Maverick Design
Advertiser: Matter, Creative Center
Title: Faces of the District
Credits:
Maverick Design
NEWSPAPER
Full Page: 4 Color
Award: Silver ADDY® Award
Entrant: Cartegraph
Advertiser: Cartegraph
Title: Change the way you work.
Credits:
Tom Culbertson, Experience Manager
Sean Murphy, Vision Architect
Jake Schneider, Chief Marketing Officer
Brad Schweikert, Copywriter
Dan McClanahan, Photographer
7
ADDY Award Section
Spread, Multiple Page or Insert: 4 Color
TELEVISION
Video: More than 60 seconds
Award: Silver ADDY® Award
Entrant: Plaid Swan
Advertiser: National Czech and Slovak Museum
& Library
Title: Mucha Ad
Credits:
Plaid Swan, Plaid Swan Creative Team
Video: 60 seconds or less
Award: Gold ADDY® Award
Entrant: Loras College
Advertiser: Loras College
Title: Loras College IPCW video
Credits:
Loras College Productions,
Loras Admission Team,
Loras Marketing,
Full Page: Color
Award: Silver ADDY® Award
Entrant: DreamCatcher Productions
Advertiser: Mystic Tattoo; Jeff Davis
Title: Mystic Tattoo
Credits:
Tim Connery, Cinematographer/Editor
Joe Scherrman, Producer
Award: Silver ADDY® Award
Entrant: Clarke University
Advertiser: Clarke University
Title: Big Things Happen ad
Credits:
Jamie Specht, Director of Marketing
Gayle Langel, Graphic Designer
Tricia Pitz, Director of Creative Services
Rob Lombardi, Copywriter
Campaign: Black & White
Award: Silver ADDY® Award
Entrant: Clarke University
Advertiser: Clarke University
Title: Senior High School Ad Campaign
Credits:
Jamie Specht, Director of Marketing
Gayle Langel, Graphic Designer
Gwen Hayes, Copywriter
Jill Paisley, Director of Creative Services
Campaign: Color
Award: Silver ADDY® Award
Entrant: Clarke University
Advertiser: Clarke University
Title: Branding ad campaign
Credits:
Jamie Specht, Director of Marketing
Gayle Langel, Graphic Designer
Gwen Hayes, Copywriter
Jill Paisley, Director of Creative Services
DIGITAL
Websites, B-to-B: Services
Award: Gold ADDY® Award
Entrant: Cartegraph
Advertiser: Cartegraph
Title: www.cartegraph.com
Credits:
Jake Schneider, Chief Marketing Officer
Sean Murphy, Vision Architect
Tom Culbertson, Experience Manager
Luke David, Web Designer / Developer
Brad Schweikert, Copywriter
Rob Lombardi, Videographer / Editor
Natalie Sacco, Event Planner
532896-01A(3BTA13
8
ADDY Award Section Award: Silver ADDY® Award
Entrant: Loras College
Advertiser: Loras College
Title: Experience Loras video
Credits:
Loras College Productions,
Loras Admission Team,
Loras Marketing
Award: Silver ADDY® Award
Entrant: American Trust & Savings Bank
Advertiser: American Trust & Savings Bank
Title: American Trust Mortgage Spot
Credits:
Peggy Hudson, EVP-Marketing
RADIO
Award: Gold ADDY® Award
Entrant: McCullough Creative
Advertiser: Heartland Financial USA Inc.
Title: Excursions
Credits:
McCullough Creative Team, Design and Production
Dawn Oelke, Coordination
Jennifer Quick, Coordination
Katie Burrichter, Coordination
Local (one metro) : 30
Award: Gold ADDY® Award
Entrant: McCullough Creative
Advertiser: Heartland Financial USA Inc.
Title: Fast Track
Credits:
McCullough Creative Team,
(Write and Produce) Dawn Oelke, Coordination
Jennifer Quick, Coordination
Katie Burrichter, Coordination
Local (one metro): Campaign
Award: Gold ADDY® Award
Entrant: Happee Smith Productions
Advertiser: Honkamp Krueger
Title: The Most Uninteresting Man in the World
Credits:
Happee Smith Productions
Regional/National: 60 or more
Award: Silver ADDY® Award
Entrant: Dupaco Community Credit Union
Advertiser: Dupaco Community Credit Union
Title: In Tune
Credits:
Dupaco Marketing Team, Concept, Script
David Resnick, Music
Clarke University Students, Vocals
The Bridge, Production, Editing
Local (one DMA): 60 or more
Local (one DMA): Campaign
Award: Gold ADDY® Award
Entrant: OnMedia TV Advertising
Advertiser: Stark’s Sport Shop
Title: Talking Animals
Credits:
Nicki Gansen, Creative Services Producer
Steve Coohey, Account Executive
Travis Lange, Voice Talent
Justin Conner, Voice Talent
Bob Gebhart, Voice Talent
Randy Stark, Business Owner
Award: Silver ADDY® Award
Entrant: OnMedia
Advertiser: ECIA Business Growth
Title: Petal Project
Credits:
Justin Conner, Creative Services Producer
Shannon Murphy, Account Executive
Kelsey McElroy - Anderson Coordination
INTEGRATED CAMPAIGNS
TELEVISION
B-to-B, Local
Local (one DMA): 30
Award: Gold ADDY® Award
Entrant: McCullough Creative
Advertiser: Hitachi Mining Marketing Communications
Title: We Dig. We Haul. That’s All. – Hitachi
MINExpo Event
Credits:
Dave Althaus, Manager Events and Exhibits
Rebecca Middleton, Event Coordinator
Harold Wallace, President, Gallaway Wallace
McCullough Creative Team, Design
Award: Gold ADDY® Award
Entrant: OnMedia Tv Advertising
Advertiser: Tandem Tire
Title: Boisterous Woman
Credits:
Nicole Gansen, Creative Services Producer
Bob Gebhart, Account Executive
Doug Mackie, Talent
Pat O’Neil, Business Owner
Lynda Eigenberger, Talent
Award: Silver ADDY® Award
Entrant: DreamCatcher Productions
Advertiser: Dark Chambers; Trent Johnson
Title: Dark Chambers
Credits:
Tim Connery, Cinematographer/Editor
Kylie Clark, Cinematographer
Joe Scherrman, Producer
B-to-B, Regional/National
Award: Gold ADDY® Award
Entrant: Cartegraph
Advertiser: Cartegraph
Title: Meet Cartegraph Campaign
Credits:
Jake Schneider, Chief Marketing Officer
Tom Culbertson, Experience Manager
Sean Murphy, Vision Architect
Luke David, Web Designer / Developer
Brad Schweikert, Copywriter
Rob Lombardi, Videographer / Editor
Natalie Sacco, Event Planner
Dan McClanahan, Photographer
Carlisle Ryan Digital Services, Printing
Consumer, Local
Award: Gold ADDY® Award
Entrant: Peninsula Gaming
Advertiser: Kansas Star Casino
Title: Jackpot Face campaign
Credits:
Erin Hefel, Senior Graphic Designer
James Rafferty, Regional Director of Marketing
Tanya Maiers, Creative Director
Doug Fisher, Director of Marketing, Kansas Star
Kathy Droessler, Account Manager
Award: Gold ADDY® Award
Entrant: McCullough Creative
Advertiser: Heartland Financial USA Inc.
Title: “Take a Swipe at Breast Cancer” Pink Ribbon
Debit Card Campaign
Credits:
McCullough Creative Team, Design
Digital Design, Print and Wrap Service
Katie Burrichter, Coordination
Dawn Oelke, Coordination
Jennifer Quick, Coordination
John Berg, Coordination
Award: Silver ADDY® Award
Entrant: Peninsula Gaming
Advertiser: Diamond Jo Casino Dubuque
Title: Club 84 campaign
Credits:
Erin Kerkhoff, Senior Graphic Designer
James Rafferty, Regional Director of Marketing
Tanya Maiers, Creative Director
Todd Moyer, General Manager, Diamond Jo Dubuque
Marty Maiers, Director of Marketing, Diamond Jo
Dubuque Jenna Andrews, Account Manager
Award: Silver ADDY® Award
Entrant: Peninsula Gaming
Advertiser: Diamond Jo Casino Dubuque
Title: Elvis Weekend campaign
Credits:
Erin Kerkhoff, Senior Graphic Designer
James Rafferty, Regional Director of Marketing
Tanya Maiers, Creative Director
Todd Moyer, General Manager, Diamond Jo Dubuque
Marty Maiers, Director of Marketing, Diamond Jo
Dubuque Jenna Andrews, Account Manager
Award: Silver ADDY® Award
Entrant: Peninsula Gaming
Advertiser: Kansas Star Casino
Title: All.Right.Here campaign
Credits:
Erin Hefel, Senior Graphic Designer
James Rafferty, Regional Director of Marketing
Tanya Maiers, Creative Director
Doug Fisher, Director of Marketing, Kansas Star
Kathy Droessler, Account Manager
Award: Silver ADDY® Award
Entrant: Riffle, Inc.
Advertiser: Quad Cities Home Builders Association
Title: 34th Annual Home Show
Credits:
Charlie Honold, Creative/Copy/Design
Sonya Patterson, Designer
Dave Cox, 2 dogs digital, Audio
ADDY Award Section
9
Award: Silver ADDY® Award
Entrant: Premier Bank
Advertiser: Premier Bank
Title: Premier Bank Branding Campaign
Credits:
Premier Bank, Marketing Department
Two Rivers Marketing, Agency
Award: Silver ADDY® Award
Entrant: Loras College
Advertiser: Loras College
Title: LORAS BE MORE campaign
Credits:
Loras Marketing Team
Kristi Olberding, Designer
Loras Admission Team
Award: Silver ADDY® Award
Entrant: Northeast Iowa Community College
Advertiser: Northeast Iowa Community College
Title: Northeast Iowa Community College Chill Out
Credits:
Northeast Iowa Community College Marketing Team
Consumer, Regional/National
Award: Gold ADDY® Award
Entrant: DreamCatcher Productions
Advertiser: Easton’s Article; Tim Connery
Title: Easton’s Article
Credits:
Tim Connery, Graphic Designer
Tim Connery, Writer/Director/Producer
Joe Scherrman, Executive Producer, Post-Production Supervisor
Michael Zak, Video Editor
Ian LeBeau (Metro Studios), Website Designer
532929-01A(3BTA13
ADVERTISING FOR THE ARTS
& SCIENCES
Poster
Award: Gold ADDY® Award and Judge’s Special Recognition
Entrant: Rally Collective
Advertiser: Dubuque Main Street
Title: Mill Works Concert Series
Credits:
Tom Culbertson, Principal
Sean Murphy, Principal
Award: Gold ADDY® Award
Entrant: Rally Collective
Advertiser: National Mississippi River Museum
& Aquarium
Title: Taste of Dubuque
Credits:
Tom Culbertson, Principle / Illustrator
John Sutter, Director of Sales and Marketing
Brandt, Lauren, Ella, & Lucy, Creative Directors
532865-01A(3BTA13
10
ADDY Award Section Audio/Visual
ELEMENTS OF ADVERTISING
Award: Silver ADDY® Award
Entrant: Happee Smith Productions
Advertiser: Julien Dubuque International Film Festival
Title: JDIFF Sponsor Shout Out
Credits:
Bill Scott Smith, President/Creative Director
Paula Hopkins, GM/Art Director
Christopher Kulovitz, Producer
Michael Coty, Producer
Tyler Brietbach, Videographer, Editor
Chris Lenart, Videographer, Editor
Paul Hardin, Videographer, Assistant Editor
Isaac Terronez, Guru
Katie Yunt, Media Director, Pipe Organ Repair
Jen Ludwig, Office Manager, Social Director
Copywriting
Award: Silver ADDY® Award
Entrant: Happee Smith Productions
Advertiser: Julien Dubuque International Film Festival
Title: Kate Mulgrew Documentary
Credits:
Happee Smith Productions
PUBLIC SERVICE
Award: Silver ADDY® Award
Entrant: Hospice of Dubuque
Advertiser: Hospice of Dubuque
Title: “Letting Go”
Credits:
Hospice of Dubuque
ADVERTISING INDUSTRY
SELF-PROMOTION
Non-Traditional
Award: Gold ADDY® Award
Entrant: C. Havens Design Co.
Advertiser: C.Havens Design Co.
Title: Visual Resume
Credits:
Colleen Havens
Integrated Campaign
Award: Gold ADDY® Award
Entrant: Rally Collective
Advertiser: AAF Dubuque
Title: Let the games begin.
Credits:
Tom Culbertson, Principal
Sean Murphy, Principal
Rob Lombardi, Director
Addy Guy, Male Model
Jamie Specht,
Tricia Pitz,
Dan McClanahan, Photographer
Award: Gold ADDY® Award
Entrant: Platinum Supplemental Insurance, Inc.
Advertiser: Platinum Supplemental Insurance, Inc.
Title: 2012 Cabo Trip Campaign
Credits:
Jill Friesen, Graphic Artist
Tina White, Consultant
Award: Gold ADDY® Award and Judge’s
Special Recognition
Entrant: Cartegraph
Advertiser: Cartegraph
Title: Want to see more?
Credits:
Brad Schweikert, Copywriter
Tom Culbertson, Experience Manager
Sean Murphy, Vision Architect
Jake Schneider, Chief Marketing Officer
Award: Silver ADDY® Award
Entrant: Clarke University
Advertiser: Clarke University
Title: Spelling Bee Ad Copy
Credits:
Rob Lombardi, Copywriter
Logo
Award: Gold ADDY® Award
Entrant: Peninsula Gaming
Advertiser: Kansas Star Casino
Title: An Pho logo
Credits:
Tanya Maiers, Designer/Creative Director
James Rafferty, Regional Director of Marketing
Doug Fisher, Director of Marketing, Kansas Star Casino
Kathy Droessler, Account Manager
Award: Gold ADDY® Award
Entrant: Rally Collective
Advertiser: Dubuque Main Street
Title: Historic Millwork District
Credits:
Tom Culbertson, Principal
Sean Murphy, Principal
Award: Gold ADDY® Award
Entrant: Imagine That!
Advertiser: Super Duper Petsitting
Title: Super Duper Petsitting Logo
Credits:
Kelly Jo Fassbinder, Imagine That!, Designer/Agency
Super Duper Petsitting, Client
Award: Silver ADDY® Award
Entrant: Peninsula Gaming
Advertiser: Kansas Star Casino
Title: Shark Bar logo
Credits:
Katie Mihalakis, Creative Manager/Designer
James Rafferty, Regional Director of Marketing
Tanya Maiers, Creative Director
Doug Fisher, Director of Marketing, Kansas Star
Kathy Droessler, Account Manager
Award: Silver ADDY® Award
Entrant: Peninsula Gaming
Advertiser: Kansas Star Casino
Title: Kitchen Buffet logo
Credits:
Katie Mihalakis, Creative Manager/Designer
James Rafferty, Regional Director of Marketing
Tanya Maiers, Creative Director
Doug Fisher, Director of Marketing, Kansas Star
Kathy Droessler, Account Manager
Award: Silver ADDY® Award
Entrant: Peninsula Gaming
Advertiser: Diamond Jo Casino Dubuque
Title: Woodfire Wine Bar logo
Credits:
Erin Kerkhoff, Senior Graphic Designer
James Rafferty, Regional Director of Marketing
Tanya Maiers, Creative Director
Todd Moyer, General Manager, Diamond Jo Dubuque
Marty Maiers, Director of Marketing, Diamond Jo
Dubuque Jenna Andrews, Account Manager
Award: Silver ADDY® Award
Entrant: Riffle, Inc.
Advertiser: Birkestrand Corporation
Title: Reaper Wind Turbine Logo
Credits:
Sonya Patterson, Designer
Chad Kimmer, Designer
Charlie Honold, Designer
Award: Silver ADDY® Award
Entrant: McCullough Creative
Advertiser: Dubuque Arts Council
Title: Dubuque Arts Council Logo
Credits:
McCullough Creative Team, Design
John Dunkel, Coordination
Gina Siegert, Coordination
Award: Silver ADDY® Award
Entrant: Rally Collective
Advertiser: Oakland Farms Trucking
Title: DBQBBQ 4
Credits:
Tom Culbertson, Principal / Illustrator
Scott Wagner, Owner Operator
Mark Fischer, Duke of Dubuque
Animation or Special Effects
Award: Silver ADDY® Award
Entrant: OnMedia
Advertiser: Remax Advantage
Title: Remax Mobile
Credits:
Justin Conner, Creative Services Producer
Bob Gebhart, Account Executive
Cinematography
Award: Gold ADDY® Award
Entrant: Cartegraph
Advertiser: Cartegraph
Title: Location brings data to life.
Credits:
Tom Culbertson, Experience Manager
Sean Murphy, Vision Architect
Jake Schneider, Chief Marketing Officer
Rob Lombardi, Videographer / Editor
Brad Schweikert, Copywriter
Mark Oppedahl, Sr. Software Engineer / Talent
ADDY Award Section
11
Digital Creative Technology: Interface
Award: Silver ADDY® Award
Entrant: Cartegraph
Advertiser: Cartegraph
Title: www.cartegraph.com
Credits:
Luke David, Web Designer / Developer
Sean Murphy, Vision Architect
Tom Culbertson, Experience Manager
Jake Schneider, Chief Marketing Officer
STUDENT
Award: Student Silver ADDY®
Entrant: Jessica Bixby, Clarke University
Advertiser: Clarke University
Title: Black Mamba 4-Pack
Credits:
Eric Wold, Professor
531630-01A(3BTA13
Packaging
Award: Student Silver ADDY®
Entrant: Sara Steuer, Loras College
Advertiser: Loras College
Title: Golden Stache Beer
Credits:
Sara Steuer, Creator
Award: Student Silver ADDY®
Entrant: Ted Wittman, Loras College
Advertiser: Loras College
Title: Alive Brew
Credits:
Ted Wittman, Art and Digital Design
Point of Purchase
Award: Student Gold ADDY®
Entrant: Blueprint Collective, Clarke University
Advertiser: Clarke University
Title: Nissan Sales Promotion
Credits:
Alyssa Breitbach, Graphic Designer
Stephanie Kronlage, Graphic Designer
Katelin Hermsen, Graphic Designer
Award: Student Silver ADDY®
Entrant: Sara Steuer, Loras College
Advertiser: Loras College
Title: Union Park Sign
Credits:
Sara Steuer, Creator - Loras College
Stationery Package
Award: Student Silver ADDY®
Title: Oasis Stationery Package
Entrant: Amber Kirkbush, Clarke University
Advertiser: Clarke University
Credits:
Amber Kirkbush, Clarke University
531525-01A(3BTA13
Award: Student Gold ADDY® and Student
Judge’s Special Recognition
Entrant: Jessica Bixby, Clarke University
Advertiser: Clarke University
Title: National Herbology Institute
Credits:
Eric Wold, Professor
12
Award: Student Silver ADDY®
Entrant: Emily Wozniak, Loras College
Advertiser: Loras College
Title: Heavenly Cupcakes
Credits:
Emily Wozniak, Creator - Loras College
ADDY Award Section Award: Student Silver ADDY®
Entrant: Grace Jennejahn, Clarke University
Advertiser: Clarke University
Title: That’s Sweet
Award: Student Silver ADDY®
Entrant: Lori Junk, NICC - Peosta
Advertiser: NICC - Peosta
Title: Save the Frogs
Credits:
Lori Junk, student
Award: Student Silver ADDY®
Entrant: Tonya Wittman, Loras College
Advertiser: Loras College
Title: Cake, Sales Package
Credits:
Tonya Wittman, Art and Digital Design
Publication Design, Cover
Award: Student Silver ADDY®
Entrant: Tonya Wittman, Loras College
Advertiser: Loras College
Title: The Traveler, Sales Package
Credits:
Tonya Wittman, Art and Digital Design
Award: Student Gold ADDY®
Entrant: Sara Steuer, Loras College
Advertiser: Loras College
Title: Polite Society
Credits:
Sara Steuer, Creator - Loras College
Brochure, Annual Report
Publication Design, Spread or Feature
Award: Student Gold ADDY®
Entrant: Brittney Vawn Blanco, Clarke University
Advertiser: Clarke University
Title: “Capitol Creams” Madison, WI City Guide
Award: Student Silver ADDY®
Entrant: Grace Jennejahn, Clarke University
Advertiser: Clarke University
Title: Busy Bee
Award: Student Gold ADDY®
Entrant: Jamie Demmer, Clarke University
Advertiser: Clarke University
Title: The Great Escape
Award: Student Silver ADDY®
Entrant: Stephanie Buse, Clarke University
Advertiser: Clarke University
Title: Emergence of Spirit
Award: Student Silver ADDY®
Entrant: Andrea Bruce, Clarke University
Advertiser: Clarke University
Title: City Guide Brochure
Credits:
Andrea Bruce, Student
Publication Design, Series
Poster
Publication Design, Book Design
Award: Student Gold ADDY®
Entrant: Brittney Vawn Blanco, Clarke University
Advertiser: Clarke University
Title: “Hotter Than Hell” Letterpress Poster
For Cookbook
Award: Student Gold ADDY®
Entrant: Brittney Vawn Blanco, Clarke University
Advertiser: Clarke University
Title: “Hotter Than Hell” Cookbook
Award: Student Gold ADDY®
Entrant: Mercedes Herring, NICC - Peosta
Advertiser: NICC - Peosta
Title: TypoSkeleton
Credits:
Mercedes Herring
Award: Student Silver ADDY®
Entrant: Emily Wozniak, Loras College
Advertiser: Loras College
Title: California Poster
Credits:
Emily Wozniak, Creator - Loras College
Award: Student Silver ADDY®
Entrant: Hilary Post, Clarke University
Advertiser: Clarke University
Title: Fresh Meat Letterpress Poster
Award: Student Silver ADDY®
Entrant: Grace Jennejahn, Clarke University
Advertiser: Clarke University
Title: Baracuta
Award: Student Silver ADDY®
Entrant: Hilary Post, Clarke University
Advertiser: Clarke University
Title: Design Revolution
Award: Student Silver ADDY®
Entrant: Catherine Savitch, Clarke University
Advertiser: Clarke University
Title: SQUEEZE, Citrus Cookbook
Award: Student Silver ADDY®
Entrant: Stephanie Buse, Clarke University
Advertiser: Clarke University
Title: Tame to Insane
Award: Student Silver ADDY®
Entrant: Hilary Post, Clarke University
Advertiser: Clarke University
Title: Tibor Kalman Catalog
Direct Marketing
Award: Student Gold ADDY®
Entrant: Katelin R. Hermsen, Clarke University
Advertiser: Clarke University
Title: Self Promotion
Credits:
Stephanie Kronlage
Out-of-Home: Single
Award: Student Gold ADDY®
Entrant: Ted Wittman, Loras College
Advertiser: Loras College
Title: Your Foot
Credits:
Ted Wittman, Art and Digital Design - Loras College
Non-Traditional Advertising: Single
Award: Student Silver ADDY®
Entrant: Catherine Savitch, Clarke University
Advertiser: Clarke University
Title: Outdoor Adventure City Guide--Madison,
Wisconsin
Newspaper
Award: Student Gold ADDY®
Entrant: Abbey Tjebkes, Loras College
Advertiser: Loras College
Title: Oakley Ad
Credits:
Abbey Tjebkes, Creator - Loras College
Digital Advertising: Campaign
Award: Student Gold ADDY®
Entrant: Blueprint Collective, Clarke University
Advertiser: Clarke University
Title: Nissan Digital Campaign
Credits:
Alyssa Breitbach, Graphic Designer
Katelin Hermsen, Graphic Designer
Stephanie Kronlage, Graphic Designer
Television: Single
Award: Student Silver ADDY®
Entrant: Katelin R. Hermsen, Clarke University
Advertiser: Clarke University
Title: UNMASKED
Credits:
Stephanie Kronlage
Award: Student Silver ADDY®
Entrant: Ted Wittman, Loras College
Advertiser: Loras College
Title: Night Drive
Credits:
Ted Wittman, Cinematographer/Director/Editor
- Loras College
Tonya Wittman, Actress - Loras College
Television: Campaign
Award: Student Silver ADDY®
Entrant: Ted Wittman, Loras College
Advertiser: Loras College
Title: Nissan Case Studies
Credits:
Ted Wittman, Cinematographer/Editor/Director - Loras
Alyssa Breitbach, Writer/Boom Operator - Clarke
Katelin Hermsen, Directors Assistant - Clarke Stephanie
Lynn, Directors Assistant - Clarke
ADDY Award Section
13
Integrated Campaign
Award: Student Gold ADDY®
Entrant: Abby Nauman, Clarke University
Advertiser: Clarke University
Title: Beer Packaging
Credits:
Eric Wold, Professor
Award: Student Gold ADDY®
Entrant: Jessica Bixby, Clarke University
Advertiser: Clarke University
Title: Olde Main Brewing Company
Credits:
Eric Wold, Professor
Award: Student Gold ADDY®
Entrant: Blueprint Collective, Clarke University
Advertiser: Clarke University
Title: Nissan Campaign
Credits:
Stephanie Kronlage, Art Director
Alyssa Breitbach, Graphic Designer
Katelin Hermsen, Graphic Designer
Peter Bayliss, Business Director
Hilary Post, Marketing Research
Charlie Fast, Marketing Strategist
Ted Wittman, Video Producer
Daniel Valencia, Media Buying Strategist
Andrew Quam, Business Research
531445-01A(3BTA13
Award: Student BEST OF SHOW ADDY® and
Student Gold ADDY®
Entrant: Jessica Bixby, Clarke University
Advertiser: Clarke University
Title: The Cajun Quarter Food Truck
Credits:
Eric Wold, Professor
Award: Student Judge’s Special Recognition
Entrant: Megan Schwitz, Clarke University
Advertiser: Clarke University
Title: Beer Rebranding
Credits:
Eric Wold, Graphic Design Professor
Award: Student Silver ADDY®
Entrant: Megan Schwitz, Clarke University
Advertiser: Clarke University
Title: Food Truck - Crabby Paddy
Credits:
Eric Wold, Graphic Design Professor
Award: Student Silver ADDY®
Entrant: Amber Kirkbush, Clarke University
Title: Verde Food Truck
Award: Student Silver ADDY®
Entrant: Amber Kirkbush, Clarke University
Title: Bent River Rebrand
Award: Student Gold ADDY®
Entrant: Jessica Bixby, Clarke University
Advertiser: Clarke University
Title: The Cajun Quarter
Credits:
Eric Wold, Professor
532947-01A(3BTA13
Logo
14
ADDY Award Section Award: Student Gold ADDY®
Entrant: Molly Devine, Loras College
Advertiser: Loras College
Title: Bulldogs Lacrosse
Credits:
Molly Devine, Creator - Loras College
Award: Student Gold ADDY®
Entrant: Emily Wozniak, Loras College
Advertiser: Loras College
Title: Capri Illustration
Credits:
Emily Wozniak, Creator - Loras College
Photography, Color
Award: Student Gold ADDY®
Entrant: Heide Copus, University of Wisconsin Platteville
Advertiser: University of Wisconsin Platteville
Title: Telecommunication
Credits:
Heide Copus, Telecommunications
Award: Student Silver ADDY®
Entrant: Abbey Tjebkes, Loras College
Advertiser: Loras College
Title: Kid Cudi album art
Credits:
Abbey Tjebkes, Creator - Loras College
Award: Student Silver ADDY®
Entrant: Ted Wittman, Loras College
Advertiser: Loras College
Title: Tate - Pedigree
Credits:
Ted Wittman, Art and Digital Design
Award: Student Silver ADDY®
Entrant: Kalli Olberding, Loras College
Advertiser: Loras College
Title: Bose Illustration
Credits:
Kalli Olberding, Creator - Loras College
Photography, Digitally Enhanced
Award: Student Gold ADDY® and Student
Judge’s Special Recognition
Entrant: Emily Wozniak, Loras College
Advertiser: Loras College
Title: Dubuque Dog Show
Credits:
Emily Wozniak, Creator - Loras College
Award: Student Silver ADDY®
Entrant: Sarah Olberding, Clarke University
Advertiser: Clarke University
Title: Congola Limonade Label
Award: Student Silver ADDY®
Entrant: Mercedes Herring, NICC - Peosta
Advertiser: NICC - Peosta
Title: Einstein’s Dream
Credits:
Mercedes Herring
Award: Student Silver ADDY®
Entrant: Holly Hartman, Loras College
Advertiser: Loras College
Title: Honey Bee Films
Credits:
Holly Hartman, creator - Loras College
Award: Student Silver ADDY®
Entrant: Mercedes Herring, NICC - Peosta
Advertiser: NICC - Peosta
Title: Self-Portrait
Credits:
Mercedes Herring
Award: Student Silver ADDY®
Entrant: Alaina Rigdon, Loras College
Advertiser: Loras College
Title: Arbor Brewing Company
Credits:
Alaina Rigdon, Creator - Loras College
Illustration, Campaign
Award: Student Silver ADDY®
Entrant: Tonya Wittman, Loras College
Advertiser: Loras College
Title: Couple of Beans Logo
Credits:
Tonya Wittman, Art and Digital Design - Loras
College
Illustration, Single
Award: Student Gold ADDY®
Entrant: Abbey Tjebkes, Loras College
Advertiser: Loras College
Title: Vans Promotional Poster
Credits:
Abbey Tjebkes, Creator - Loras College
Award: Student Gold ADDY®
Entrant: Renae Main, U of Dubuque
Advertiser: U of Dubuque
Title: Rust Origins
Credits:
Renae Main, Designer
Award: Student Gold ADDY®
Entrant: Cody Scharpf, U of Dubuque
Advertiser: U of Dubuque
Title: Digital Living Room
Credits:
Cody Scharpf, Designer
Photography, B&W
Award: Student Silver ADDY®
Entrant: Mark Fuentebella, Loras College
Advertiser: Loras College
Title: Gravity
Credits:
Mark Fuentebella, Creator
Award: Student Silver ADDY®
Entrant: Jessica Bixby, Clarke University
Advertiser: Clarke University
Title: De Gloed Op Kort Rapenburg
Award: Student Silver ADDY®
Entrant: Randi Westervelt, Loras College
Advertiser: Loras College
Title: Pods
Credits:
Randi Westervelt, Creator
Award: Student Silver ADDY®
Entrant: Isabella Irurita Piedrahi, Loras College
Advertiser: Loras College
Title: National
Credits:
Isabella Irurita Piedrahi, Creator
Award: Student Silver ADDY®
Entrant: Ted Wittman, Loras College
Advertiser: Loras College
Title: Loras Snow Globe
Credits:
Ted Wittman, Art and Digital Design
ADDY Award Section
15
CoNGRATULATIONS
ADDY
AWARD WINNERS!
2012
Dzine Wise Design Studio
McCullough Creative Group
Refinery Design Company
Powers of Communication
The Mudd Group
Imagine That!
Quinn-Design & Web Development
Henry Russell Bruce
Big Fish Creative
Happee Smith Productions
The Media & Marketing Group
EdgeCore
NADA Advertising
Love, Scott & Associates
Gendron Advertising
Newspaper Services of America (NSA)
Customized Newspaper Advertising
BVK
Lipman Hearne
Datamark
The Market Shop
Eastern Iowa DMA
Conway Media
SPM Marketing & Communications
Ace Advertising
Ginestra Watson
O’Reilly & Associates, Inc.
Oh Frenzy!
Larson Design
Plaid Swan
Tag Communications
Two Rivers Marketing
Agenti
533079-01(3ADDY13
Thank you to our advertising agency partners!
16
SALES PROMOTION
Trade Show Exhibit
Award: FINAL 15 ADDY®
Entrant: McCullough Creative
Advertiser: John Deere Fluids – Orlando Expo
Booth
Contributors:
Jon Miller, Manager Oil, JDM
McCullough Creative Team, Design and Fabrication
COLLATERAL MATERIAL
Special Event Material
Award: FINAL 15 ADDY®
Entrant: McCullough Creative
Advertiser: John Deere Construction & Forestry
Company
Title: DEMO International Invitation
Contributors:
Xenya Mucha, Manager Marketing Events
InnerWorkings, Print Coordination
McCullough Creative Team, Design
OUT-OF-HOME
Outdoor Board
Award: FINAL 15 ADDY®
Entrant: Peninsula Gaming
Advertiser: Diamond Jo Casino Dubuque
Title: Aliens Billboard
Contributors:
Erin Kerkhoff, Senior Graphic Designer
James Rafferty, Regional Director of Marketing
Tanya Maiers, Creative Director
Todd Moyer, General Manager, Diamond Jo Casino
Dubuque
Marty Maiers, Director of Marketing, Diamond Jo
Dubuque
Jenna Andrews, Account Manager
TELEVISION
Local
Award: FINAL 15 ADDY®
Entrant: Happee Smith Productions
Advertiser: Honkamp Krueger
Title: The Most Uninteresting Man in the World
Contributors:
Happee Smith Productions
Award: FINAL 15 ADDY®
Entrant: OnMedia Advertising
Advertiser: Tandem Tire
Title: Boisterous Woman
Contributors:
Nicole Gansen, Creative Services Producer
Bob Gebhart, Account Executive
Doug Mackie, Talent
Pat O’Neil, Business Owner
Lynda Eigenberger, Talent
ADDY Award Section Award: FINAL 15 ADDY®
Entrant: OnMedia TV Advertising
Advertiser: Stark’s Sport Shop
Title: Talking Animals
Contributors:
Nicole Gansen, Creative Services Producer
Steve Coohey, Account Executive
Travis Lange, Voice Talent
Justin Conner, Voice Talent
Bob Gebhart, Voice Talent
Randy Stark, Business Owner
ADVERTISING FOR THE ARTS
& SCIENCES
INTEGRATED CAMPAIGNS
Award: FINAL 15 ADDY®
Entrant: Rally Collective
Advertiser: National Mississippi River Museum
& Aquarium
Title: Taste of Dubuque
Contributors:
Tom Culbertson, Principal
Sean Murphy, Principal
Brandt, Lauren, Ella, & Lucy, Creative Directors
B-to-B Local
Award: FINAL 15 ADDY®
Entrant: McCullough Creative
Advertiser: Hitachi Mining Marketing Communications
Title: We Dig. We Haul. That’s All. – Hitachi MINExpo Event
Contributors:
Dave Althaus, Manager Events and Exhibits
Rebecca Middleton, Event Coordinator
Harold Wallace, President, Gallaway Wallace
McCullough Creative Team, Design
Poster
Award: FINAL 15 ADDY®
Entrant: Rally Collective
Advertiser: Dubuque Main Street
Title: Mill Works Concert Series
Contributors:
Tom Culbertson, Principal
Sean Murphy, Principal
ADVERTISING INDUSTRY
SELF-PROMOTION
B-to-B Regional/National
Non-Traditional
Award: FINAL 15 ADDY®
Entrant: Cartegraph
Advertiser: Cartegraph
Title: Meet Cartegraph Campaign
Contributors:
Jake Schneider, Chief Marketing Officer
Tom Culbertson, Experience Manager
Sean Murphy, Vision Architect
Luke David, Web Designer / Developer
Brad Schweikert, Copywriter
Rob Lombardi, Videographer / Editor
Natalie Sacco, Event Planner
Dan McClanahan, Photographer
Carlisle Ryan Digital Services, Printing
Award: FINAL 15 ADDY®
Entrant: C. Havens Design Co.
Advertiser: C. Havens Design Co.
Title: Visual Resume
Contributors:
Colleen Havens
B-to-B Local
Award: FINAL 15 ADDY®
Entrant: McCullough Creative
Advertiser: Heartland Financial USA Inc.
Title: “Take a Swipe at Breast Cancer” Pink Ribbon
Debit Card Campaign
Contributors:
McCullough Creative Team, Design
Digital Design, Print and Wrap Service
Katie Burrichter, Coordination
Dawn Oelke, Coordination
Jennifer Quick, Coordination
John Berg, Coordination
Consumer, Regional/National
Award: FINAL 15 ADDY®
Entrant: DreamCatcher Productions
Advertiser: Easton’s Article; Tim Connery
Title: Easton’s Article
Contributors:
Tim Connery, Graphic Designer
Tim Connery, Writer/Director/Producer
Joe Scherrman, Exec. Producer, Post-Production
Supervisor
Michael Zak, Video Editor
Ian LeBeau (Metro Studios), Website Designer
Integrated Campaign
Award: FINAL 15 ADDY®
Entrant: Platinum Supplemental Insurance, Inc.
Advertiser: Platinum Supplemental Insurance, Inc.
Title: 2012 Cabo Trip Campaign
Contributors:
Jill Friesen, Graphic Artist
Tina White, Consultant
Elements of Advertising
Logo
Award: FINAL 15 ADDY®
Entrant: Imagine That!
Advertiser: Super Duper Petsitting
Title: Super Duper Petsitting Logo
Contributors:
Kelly Jo Fassbinder, Imagine That!, Designer/Agency
Super Duper Petsitting, Client
Student BEST OF SHOW
ADDY® and Student
Gold ADDY®
Entrant: Jessica Bixby,
Clarke University
Advertiser: Clarke University
Title: The Cajun Quarter Food Truck
Credits:
Eric Wold, Professor