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DIGITAL ADVERTISING FOR REALTORS
BUILD YOUR BRAND. GENERATE LEADS.
CONVERT YOUR REAL ESTATE PROSPECTS.
ONLINE PAY-PER-CLICK CAMPAIGNS
& STRATEGIC ORGANIC MARKETING
Contact: Toll Free +1 (844) 814-7940
[email protected]
| TOMORROW’S TECHNOLOGY TODAY
LANDING PAGE
What is a Landing Page?
As a separate page from your company’s website, a landing page is catered to your individual brand with the
singular, primary focus of generating a live digital activation, or ‘opt-in’. It is a standalone platform built with
condensed, summarizing information with a unifying directional focus-- your real estate services, listings and
brand. Using the best call-to-action methodologies available today, buy, rent or sell prospects are then streamed
directly to your email and stored in an accessible database.
What are the benefits?
• Capture visitors information through a lead form
Target a particular stream of traffic, or remarket
•
to previous visitors through tracking pixels
• Convert higher percentage of visitors into leads
• Prompt potential clients to take quick action
• Eliminate confusion and stay concise
• Compel your audience with your specific value
• Straight-forward, time efficient and simple
• Maximize your marketing ROI
Build your own identity and
maximize brand awareness without
the expensive price tag of a full
website or the overhead of cold
calling. This is a simple, costefficient way to help prospects
find you.
The landing page works perfectly in tandem with LeadSense™ pay-per-click Facebook and Google Adwords
campaigns. Paid advertisements drive traffic to your landing page, where your target audience submits
information using custom call-to-action forms or calls direct. All activities are measured on the page to provide
you with precise analytic data that improves expenditure, click-through rates and overall efficiency of your
campaign. Using custom audience tracking pixels from Facebook and Google, quantifying every single visitor to
your landing page-- whether they opt-in or not-- is a key element in sustaining your digital marketing efforts.
PAY-PER-CLICK
Facebook Ads
Facebook helps you find the right people at the right time. It can connect you with a specific audience through
pinpoint-accurate targeting. With Moon Media’s inspiring ad creative coupled with our LeadSense™ system, you
can convert Facebook users into legitimate clients for substantially better results than using traditional forms of
advertising such as print, radio or out-of-home.
Our campaigns are built from the ground up to boost exposure through targeting, meaning only people of the
right age, adequate income level, employment profile and geographic location (along with any other variables you
wish to include) will see your campaign in their daily newsfeed inclusively. Think of it as a digital billboard with
traffic representing individuals who are seeking or considering your products and services, all for mere cents on
your ad dollar.
Google Adwords
When people use Google search and enter any of your predefined strategic keywords, your ad will appear next
to their search queries, on the first page (above and to the right), or a display ad may show up on any common
website partnered with Google. This means you’re reaching an audience that’s already interested in your service
or offering. It’s a more refined, surgical approach than the impulsive and sometimes chaotic environment of social
media. Even if you already appear in Google’s first page search results (organic/SEO-based content of your site),
Adwords can help prominently feature you and supersede the rankings of your competitors. After several weeks
of campaigning, we also utilize Google’s remarketing tool which focuses solely on an audience- and those that
resemble it-- who have previously visited your landing page.
With cost-per-click or cost-per-action billing, you’re only charged if people click your ads or generate a lead. Every
dollar of your budget goes towards bringing new prospects to your brand so they can be converted. Through
analytics, you can then isolate your return on investment. Considering each person the ad is delivered to is already
interested in the content of your post or ad, lead acquisition costs a fraction of what you would normally spend.
LEADSENSE™ HUB
Manage Your Leads & Campaign in Real Time
Given the volume of real estate leads we generate for our clients daily, one main issue in the page was tracking
these leads in a centralized fashion. To remedy this, we developed our very own lead capturing backend CRM
(customer relationship manager). With this tool, you are able to track your campaign’s performance, manage
branded or ‘faceless’ landing and squeeze pages, edit fields and text or visual content on the fly with a few taps
or clicks. Information is stored securely and neatly in one place. Furthermore, leads can be responded to using
on automated reply feature embedded in the Hub to ensure no potential client is left behind.
As a client, your firm is granted lifetime access to this user-friendly CRM, and we are able to install this app on
your own domain if desired (some conditions apply). Another advantage to our proprietary app is the unique
ability to adapt to your business through the speedy integration of any third-party API you may be using
to manage your pipeline such as Salesforce or Zendesk, or execute the development of a special feature to
accommodate campaigns and everyday workflow.
SERVICE OUTLINE
Working Mandate
Demonstrating the lucrative possibilities of launching a brand building Facebook ad venture coupled with a
strong lead-sourcing Google adwords account, our intention and purpose is to successfully manage and execute
a digital campaign that generates interested buy, rent or sell prospects and increases brand recognition. We
also take great strides to mitigate risk and prevent blind overspend. Moon Media’s multitude of competencies
are represented below (see the Service Plan Chart for details).
1. Administration
• Unlimited FB newsfeed, right margin & mobile ad creative
• Demographic targeting, A/B split testing & refining for every ad
• Social media account creation, posting & engagements (1-2 posts daily, mostly Facebook)
• Intensive daily traffic & conversion monitoring
• Branded landing page copy & editing
• ‘Faceless’ or unbranded landing page copy & editing
• URL link shortening & tracking • Competitor analysis & quarterly reports
• Unlimited Google Adwords creative & copy
• Unlimited LinkedIn creative & copy
• Creation and updates to your LeadSense™ Hub
• Genuine ‘Like’ building campaigns
2. Web Development
• Creation of direct-to-email lead or direct sale generating responsive landing page
• Integrated SEO best practices & meta tagging
• FB conversion pixel tracking code implementation
• Google Analytics goal conversions & referral traffic tracking
• Minor programming, content & visual tweaks to existing main website, if applicable
• Email, domain & hosting management
• Major CRM/CMS programming for extended custom modules to the LeadSense™ Hub
3. Consultation & Alternative Services
• Print, email ‘drip’ marketing & out-of-home creative
• Cross-platform traffic brand audit of existing marketing material and intellectual properties
• Limited contests/giveaways or loss leader opt-in campaigns
4. Client Prerequisites
• Complete access to existing facebook fanpage accounts, if applicable (at the manager/admin level)
• Collaborative access with current webmasters & partners whenever necessary
• FTP server access credentials from current webmaster
• Prompt approvals, feedback or revisions on all produced creative & strategies
• Clear directives on branding policies, if applicable
• A preloaded corporate or personal credit card with ample limit to pay Facebook/Google/LinkedIn
• Information on leads, phone calls & sales when requested to gauge overall progress
• As many high-res & original media (photographs/videos) as possible
• Demographic trends on current & past clientele
AGENCY RESOURCES
Minimum Assigned Personnel for Every LeadSense™ Client
Project Coordinator: A designated contact for any changes to your campaign whether technical or general.
Tasked with maintaining project viability, deadlines, communication with client and overall direction.
Web Developer: Integrator of your mobile responsive landing pages. Any demands for custom modules in
your LeadSense™ Hub or changes to any website or domain will be handled by an experienced developer.
Social & SEM Expert: Overseer of your campaign expenditures, traffic health, creative frequency and variance
in addition to being tasked with all social engagements, postings, boosting or advanced scheduling.
Copywriter: A professional wordsmith responsible for all text content of your landing pages and advertising
creative. Translators are available to cater to any multilingual audiences if required.
Graphic Designer: Primarily assigned to the creation of captivating visuals for your ad campaigns with strong
emphasis on click conversion. Is also responsible for additional design services such as graphic tweaks to
any existing marketing material, corporate image or stationery.
Account Representative: Your liaison for any requests regarding payments, terms, agreements, changes to
your service plan and account status.
CAMPAIGN EXAMPLE
CLUB SOMMET LUXURY RENTALS
National audience. Facebook
ads with responsive lead
Generating landing page.
Incoming leads in real-time, delivered directly to
your designated email account(s).
FAQ
How many inquiries and leads can I expect to generate each month?
That’s entirely up to how much money you spend into promoting your properties or services through our
methods. In order to generate leads you need to drive traffic to your site by harnessing the power of social
media advertising and Pay-Per-Click campaigns. Ultimately, your offerings must also be attractive enough to
your audience to procure action. Keep in mind all creative materials and the LeadSense™ Hub is yours, for the
duration of your subscription and afterwards.
How much ad budget should I allocate to Google and Facebook?
There is no minimum or maximum you can spend daily. The higher the budget, the ‘faster’ the campaign
progresses and produces results. However for our Canadian and U.S. real estate industry clientele, we
recommend at least $40 daily between both platforms, based on recent data and success rates from
campaigns we are currently managing.
How long does it take to see results?
The most successful campaigns take several months to build an athentic audience coupled with refined
targeting and creatives. Production time is usually about 3-4 weeks from signing, followed by a soft-launch
using a small daily ad budget to A/B split test our campaigns and ensure that the leads coming in are in fact
high quality.
How will I know if a lead comes in?
Our contact system automatically sends you each lead via email, and are stored in your LeadSense™ Hub that
you can even assign to your agents that can even be followed up on, so you’ll never miss a lead.
How has LeadSense™ helped other businesses grow rapidly?
Traditional forms of media simply cannot compete with the exact delivery and tracking strategies of digital
advertising. Currently, our average user is generating anywhere between 10 and 40 leads per week, factoring
in budget and market segment. Any salesperson will tell you a ‘warm’ lead is an extremely valuable asset to
a business. LeadSense™ offers you an advantage in your segment by helping you leverage the internet and
motivate potential customers. By pairing these together you can generate more leads than other sites by using
a lead capturing landing page designed to convert leads to finalized realty deals.
MOON MEDIA Toll Free: +1 (844) 814-7940 | Email: [email protected] | http://moonmedia.com/
CANADA 400 St-Jacques Ouest, Suite 400 Montréal, QC H2Y 1S1 | USA 1250 S Miami Ave. Suite #1904 Miami, FL 33130