case study: mzero software solutions for retail husqvarna endless aisle retail kiosk TM zero boundaries. infinite possibilities. 1 TM case study: mzero software solutions for retail zero boundaries. infinite possibilities. endless aisle retail kiosks Husqvarna utilized Meridian’s Engineering team and Mzero software technology to provide a turnkey, endless aisle experience to shoppers of large box stores such as Home Depot, to quickly look up and find OEM replacement parts for yard care equipment. The Endless Aisle solution provided, not only the ability to accurately locate the correct OEM parts from over 100 in-store items, by prompting the shopper with a series of simple questions, but substantially extended the reach of the limited store shelf space by providing access to over 30,000 additional parts not otherwise available on the shelves of the Home Depot store. Parts could be ordered instantly from the kiosk with a credit card and shipped directly to the kiosk user’s house, in under 48 hours. Meridian used the Mzero Application Platform technology to establish and orchestrate connections between Mzero kiosk peripherals, user interface and seven external server connections. The Mzero platform provided the ability for Meridian to create platform add-ins to quickly extend the capabilities of the platform for Husqvarna’s business needs, this enabled Meridian to tailor a solution leveraging Mzero standard features as well as add Husqvarna-specific add-ins to facilitate the retail product search and ordering. MzeroCloud provided Return On Investment (ROI) measurability through analytics, sales and usage reports. MzeroCloud also provides enterprise class IT management capabilities to centrally manage and ensure the operation state of health of each Mzero device. The solution utilized a OEM replacement parts database provided by Stens Corporation. The Stens parts database allowed the kiosk software the means to cross reference parts by different methods including id, make and model, location purchased and equipment type. For efficiency and performance the database was stored locally on the kiosk which allows for extremely fast search results despite being serviced by wireless 3G technology. MzeroCloud synchronized the Stens database and content with the kiosk daily using the Mzero Datasync technology. Security access restrictions, system hardening and data encryption were applied to the database to protect the important intellectual property of both Husqvarna and Stens that went into making the solution possible. Meridian also utilized the Mzero loyalty card services and add-in connections to a Husqvarna’s Customer Relationship Management (CRM) system to maintain customer information and operate a loyalty program. The CRM system tracked customers and purchases through a loyalty card system allowing returning customers to reference and find other parts related to models for which they had previously registered with or previously purchased. The CRM also was loaded with over two years of past retail equipment purchase records of Home Depot allowing a registered user to quickly and accurately reference parts relevant to past purchases. Mzero facilitated ordering and payment with a cart enabled the kiosk to allow the user to select one or more products to be added to a shopping cart that they could a meridian case study 2 TM case study: mzero software solutions for retail zero boundaries. infinite possibilities. check out for purchase. Prior to purchase the kiosk references a tax service to determine the appropriate state, city and regional retail tax charges to apply to the product and/or shipping at the point of purchase based on the zip code. Mzero Payment enabled Husqvarna the ability to operate a shopping cart with connections to a tax service to allow accurate calculation of tax based on the zip code for city state and county taxes. The checkout process allowed unattended credit and signature debit payment at the kiosk. The Mzero payment provided husqvarna with access to over 85% of all tier-one merchant accounts in the United States, allowing them to choose for a list of acquirers such as First Data, Chase, Bank of America, Tsys and processed credit cards for Visa, Mastercard, Amex, and Diners club and featured the ability to extend the solution into Canada and over 30 European countries by leveraging EMV chip and pin technologies. Husqvarna also used a Virtual Terminal payment console which is a PCI-DSS Level 1 certified solution allowing Husqvarna to log in and review transaction details and issue refunds and also conduct manual transactions. To ensure Payment Card Industry (PCI) Compliance for the entire solution from hardware, to software and network infrastructure, Meridian worked closely with a PCI QSA (Quality Assurance Assessor) to ensure all aspects of PCI compliance were addressed. Meridian only delivers PA-DSS approved and listed payment solutions as well as chip and pin EMV certified payment solutions in Canada and Europe. Meridian configures Mzero Payment with software that ensures the entire system is hardened, access restricted, integrity monitored, and audited to ensure PCI compliance and that the system is maximally protected from malicious software using proven McAfee Endpoint Security technology. Mzero Provides a foundation common to all retail self service kiosk applications and addresses much of the heavy lifting for infrastructure, device integration, security and compliance as well as a wealth of supporting services and features already built into the platform making it possible for Meridian and other Independent Software Vendors (ISVs) to utilize the Mzero platform to construct similar endless Aisle experiences quickly and effectively. Mzero provides the foundation common to all self service allowing you to refocuses your budget back on your brand and providing the best user experience. a meridian case study 3 Corporate Headquarters 312 S. Pine Street, Aberdeen, NC 28315 | +1 866-454-6757 | [email protected] www.mzero.com
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