BUSINESS PLAN FOR A KIOSK i A COCA COLA KIOSK IN KENYA ii BUSINESS PLAN CONTENTS 1. EXECUTIVE SUMMARY 1.1 Brief summary of the business 1.2 Profitability of the business 2. STATEMENT OF PURPOSE 2.1 Goals of starting this business 2.2 How will the business help the owner achieve his goals 3. BUSINESS DESCRIPTION 3.1 Location 3.2 Business ownership 3.3 The industry 3.4 Short term goals (1-3 years) 3.5 Long-term goals(5-10) years 3.6 Entry and growth strategies 3.7 Start-up capital 3.8 Funding iii 4. PRODUCTS AND SERVICES 4.1 Foods 4.1.1 Maize flour 4.1.2 Wheat flour 4.1.3 Cooking fats 4.1.4 And many others 4.2 Cleaning materials 4.2.1 Soaps, detergents and other cleaning and washing soaps 4.2.2 Cleaning materials 4.2.3 Toilet papers 4.2.4 And many others 4.3 Soft drinks 4.3.1 Sodas 4.3.2 Juices 4.3.3 And many others 4.4 Fruits and vegetables 4.4.1 Carrots 4.4.2 vegetables 4.4.3 Bananas 4.4.4 Mangos 4.4.5 And many others 4.5 Other services 4.5.1 Air time iv 4.5.2 Mpesa 4.5.3 Others 5. OPERATIONAL PLAN 5.1 Design for the kiosk 5.2 List of suppliers 5.3 Transport 5.4 Credit to local customer 5.5 Insurances 5.6 Statutory requirement 5.7 Licenses 6. MARKETING ANALYSIS 6.1 Situational analysis 6.2 Market demographics 6.3 Market needs 6.4 Market growth 6.5 Competition 6.5.1 Who are you competitors? 6.5.2 Competitors strengths 6.5.3 Competitors weaknesses v 6.5.4 Capitalizing on their weaknesses 7. MARKET STRATEGIES AND IMPLEMENTATION 7.1 Pricing 7.2 Quality 7.3 Branding 7.4 Advertising 7.5 Sales and sales tactics 7.5.1 Direct sales 7.5.2 Whole sales 7.5.3 Word of mouth 7.6 Website marketing 8. SWOT ANALYSIS 8.1 Strengths 8.2 Weaknesses 8.3 Opportunities 8.4 Threats 9. MANAGEMENT PLAN 9.1 Organization chart vi 9.2 Key personnel- qualifications, posts, duties and responsibilities 1 Concrete Products Manager 2 Supervisor/marketing executive 3 Machine operator 4 Accounts clerk 9.3 Other staff 9.4 Recruiting and training 9.5 Salary summary 9.6 Incentive policies 10. FINANCIAL PLANS 10.1 Projected profit and loss for 3 years 10.2 Projected cash-flow for 3 years 11. ATTACHED SCHEDULES vii