Content Marketing Manager
Job Description
Overground is actively seeking a trailblazer to lead our Content Marketing practice area.
The Content Marketing Manager role provides the opportunity to influence and lead our
closed-loop content marketing engagements across digital marketing, lead nurturing and
sales enablement for our Fortune 1000 and middle-market clients. The Content
Marketing Manager collaborates with our multi-disciplinary team to achieve our client
customer acquisition and revenue growth goals.
Responsibilities
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Lead and execute content marketing engagements with our multi-channel planning
and customer acquisition programs including:
o Persona development
o Customer journey mapping
o Content Marketing planning
o Organic, social and paid media content strategies
o Lead nurturing programs
o Sales enablement apps
o Performance analytics and audience insights
Lead and direct practice area specialists in Content Marketing practice area
Collaborate with our customer research and technology partners to ensure content
execution achieves revenue growth goals.
Requirements
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Passion and enthusiasm for content marketing and demand generation
Proven track record of achievements with inbound content marketing programs that
close the loop from awareness to revenue; B2B and agency experience a plus
Minimum three years managing and executing multi-channel campaigns
Experience with advanced enterprise research and analytic tools, marketing
automation and CRM platforms
Ability to work in a collaborative and innovative team environment
Proficient with Microsoft Office, workflow management platforms, and enterprise
content management systems
Bachelor’s degree; or greater in marketing or communications
About Overground
We are a customer experience driven B2B demand generation and sales enablement
company known for innovative thinking, uncovering breakthrough opportunities and a
passion for results. We have great clients and teammates (we call Trailblazers) and a
culture where everyone is encouraged to share their ideas and spread their wings. We
offer a positive environment, competitive compensation, as well as paid time off, flextime, health insurance, an employer matching 401K, lunch and learns and more! To
apply for this position please send your resume, references, and salary history to:
[email protected]. Learn more about Overground @ www.overground.com.
Overground is an Equal Opportunity Employer.