1. business and industrial
2. advertising and marketing
3. advertising

RBC Presents Best of Show
Best of Print
The Brandon Agency
Coastal Uncorked - ‘Wine Glass’
Jon Leon, Sr Art Director
Andy Kovan, Director of Brand Strategy and Creative
HTC Presents Best of Broadcast
The Brandon Agency
Coastal Uncorked TV - ‘Beach’
Jon Leon, Senior Art Director
Andy Kovan, Director of Brand Strategy and Creative
Student Best of Show
Lisa Tyree
Coastal Carolina University
His and Hers Deconstruction Poster
Lisa Tyree, Student
Scott Mann, Professor
DSL Marketing
North Myrtle Beach Chamber
of Commerce
Grand Strand Magazine
Grand Strand Magazine
The Brandon Agency
PRTC
The Brandon Agency
Croissants Bistro and Bakery
The Brandon Agency
Provost Academy
CFWebmasters
Vause Equipment
The Brandon Agency
McCall Farms
Adams Outdoor Advertising
The Gulf Coast
The Brandon Agency
Huisache Ranch
Jeff Case
The Brandon Agency
Paradise Resort
LHWH Advertising & PR
Kayla Looysen
Coastal Carolina University
Amanda Tolen
Horry-Georgetown Technical College
Matthew Elliott
Academy for the Arts, Science,
and Technology
Timothy Burlinson
Academy for the Arts, Science,
and Technology
Barbara Astrini
Coastal Carolina University
Lisa Tyree
Coastal Carolina University
Dani Brass
Coastal Carolina University
Archarios Literary Art Magazine
Coastal Carolina University
Molly French
Coastal Carolina University
Alecia Lewis
Coastal Carolina University
Tempo Magazine
Coastal Carolina University
Josh Tyler
Coastal Carolina University
Emily Poston
Horry-Georgetown Technical College
Tempo Magazine
Coastal Carolina University
Thanks to everyone who submitted entries this year.
And congratulations to all the 2011 AAF-CC ADDY winners.
www.aafcoastalcarolinas.org
About the Judges
Kris Hanson
Kris Hanson has led Ogilvy’s West Coast Creative for
the past eleven years. Her team has successfully
implemented dozens of fully integrated, statewide,
multilingual social marketing and public education
campaigns. Kris has developed campaigns focusing on a
multitude of issues facing Californians including Teacher
Recruitment, Litter Prevention, Teen Pregnancy
Prevention, Traffic Safety, Elder Abuse Prevention, Teen
Alcohol and Drug Prevention, Protecting Women’s Right
to Choice and Marriage Equality.
Kris and her team are adept at “trans-creation” developing multilingual creative concepts that are
culturally relevant and audience specific. Kris’ team has
garnered more than 180 local, regional and national
awards for achieving creative excellence.
Current clients include the Planned Parenthood
Affiliates of California, Office of the State Treasurer,
California Earthquake Authority, Virgin America,
California Office of Traffic Safety, American Chemistry
Council and Intel.
Kris earned a bachelor’s degree in communications
from California State University, Chico where she majored
in communications advertising, design and fine art.
Andy Tyer
Andy Tyer is a creative director at Saatchi and Saatchi
X, the shopper marketing arm of Saatchi & Saatchi. He
leads the most awesome creative team in the history of
advertising and works on such brands as Tampax, Nyquil,
Pringles, and Old Spice.
Prior to joining Saatchi, Andy worked as a creative
director and copywriter for a number of agencies in
Hawaii, Montana and North Carolina. His TV
commercials have won National ADDYs, as have his print
and collateral work, the most recent being a National
Silver ADDY win in 2009 for Vick’s.
In his spare time, he loves raising his three daughters,
entering and winning online video contests (he won a
brand new Dodge Grand Caravan), and playing X-Box
360 when everyone else in the house has gone to sleep.
Matthew Stewart
Before joining Disney’s Yellow Shoes Creative Group,
Matt had real jobs with the absence of pixie dust and fairy
godmothers. He somehow still managed to find success in
the industry we call advertising.
Over the last decade he has had the privilege of
working on campaigns for Nestle brands like Coffee-mate
and Hot Pockets, as well as Old Spice, PUR, Disney Cruise
Line, and Disney Parks and Resorts.
You can even find some of this work in places like the
National Addys, HOW Design Annuals, Creativity
Annuals and CA among others, but most importantly in
the hearts of the loyal brand consumers.
After a fantastic public education Matt achieved a
B.F.A. from the prestigious Arkansas State University. He
currently resides in Orlando, Florida with his wife Shea
and his daughter Kendal. Ah, Florida - where he can finally
leave the top off his Jeep for extended periods of time.
SALES PROMOTION
01 B Sales Kit
Award:
Entrant:
Advertiser:
Title:
Credits:
Silver ADDY® Award
DSL Marketing
North Myrtle Beach Chamber of Commerce
North Myrtle Beach Chamber of Commerce
Sandra Tuttle, Creative Director
Sunni Blanton, Graphic Designer
COLLATERAL MATERIAL
08 A Cover
Award:
Entrant:
Advertiser:
Title:
Credits:
Gold ADDY® Award
Grand Strand Magazine
Grand Strand Magazine
Grand Strand Magazine April 2010
Tonya Carroll, Ad Director
John Cobb, Senior Account Executive
Paul Mehaffey, Art Director
Award:
Entrant:
Advertiser:
Title:
Credits:
Gold ADDY® Award
Grand Strand Magazine
Grand Strand Magazine
Grand Strand Magazine October 2010
Tonya Carroll, Ad Director
Marian Lynam, Ad Director
Bobby Altman, Photographer
Paul Mehaffey, Art Director
John Cobb, Senior Account Executive
08 D Magazine Design
Award:
Entrant:
Advertiser:
Title:
Credits:
Gold ADDY® Award
Grand Strand Magazine
Grand Strand Magazine
Grand Strand Magazine December 2010
Tonya Carroll, Ad Director
Marian Lynam, Ad Director
Clifton Parker, Photographer
Bobby Altman, Photographer
John Cobb, Senior Account Executive
Kara Stovall, Photographer
Paul Grimshaw, Writer
Denise Mullen, Writer
Paul Mehaffey, Art Director
Award:
Entrant:
Advertiser:
Title:
Credits:
Gold ADDY® Award
Grand Strand Magazine
Grand Strand Magazine
Grand Strand Magazine October 2010
Tonya Carroll, Ad Director
Marian Lynam, Ad Director
Bobby Altman, Photographer
Paul Grimshaw, Writer
John Cobb, Senior Account Executive
Denise Mullen, Writer
Kara Stovall, Photographer
Paul Mehaffey, Art Director
DIRECT MARKETING
12 A Direct Campaign, B-to-B or Consumer
Award:
Entrant:
Advertiser:
Title:
Credits:
Gold ADDY® Award
The Brandon Agency
PRTC
PRTC - ‘Real TV’ - DM Campaign
Colin Mulqueen, Sr Art Director
Andy Kovan, Director of Brand
Strategy and Creativei
OUT-OF-HOME
14 A Outdoor Board
Award:
Entrant:
Advertiser:
Title:
Credits:
Silver ADDY® Award
The Brandon Agency
Croissants Bistro and bakery
Croissants - ‘Bonjour y’all.’ Outdoor - 47370
Jon Leon, Sr Art Director
Andy Kovan, Director of Brand
Strategy and Creative
18 Out-of-Home Campaign
Award:
Entrant:
Advertiser:
Title:
Credits:
Gold ADDY® Award
The Brandon Agency
PRTC
PRTC - ‘Real TV’ - Outdoor Campaign
Colin Mulqueen, Sr Art Director
Andy Kovan, Director of Brand
Strategy and Creative
CONSUMER OR TRADE PUBLICATION
22 B Consumer/Trade, Full Page, Color
Award:
Entrant:
Advertiser:
Title:
Credits:
Gold ADDY® Award
The Brandon Agency
Coastal Uncorked
Coastal Uncorked - ‘Wine Glass’
Jon Leon, Sr Art Director
Andy Kovan, Director of Brand
Strategy and Creative
24 B Consumer/Trade, Four Color Campaign
Award:
Gold ADDY® Award
Entrant:
The Brandon Agency
Advertiser: PRTC
Title:
PRTC - ‘Real TV’ - Print Campaign
Credits:
Colin Mulqueen, Sr Art Director
Andy Kovan, Director of Brand
Strategy and Creative
NEWSPAPER
30 B Newspaper Campaign, Color
Award:
Entrant:
Advertiser:
Title:
Credits:
Silver ADDY® Award
The Brandon Agency
Provost Academy
Provost Academy - “Lines” - Print
Colin Mulqueen, Sr Art Director
Sam Moustafa, Copywriter
Andy Kovan, Director of Brand
Strategy and Creative
INTERACTIVE MEDIA
33 A Website, B-to-B HTML, Products
Award:
Entrant:
Advertiser:
Title:
Credits:
Silver ADDY® Award
CFWebmasters
Vause Equipment
Vause Equipment
David Young, Creative Director
Jeremy Todd, Senior Web Designer
Ashley Whitley, Account Exeutive
34 A Website, Consumer Flash, Products
Award:
Entrant:
Advertiser:
Title:
Credits:
Gold ADDY® Award
The Brandon Agency
McCall Farms
McCall Farms - Website
Chris Vestal, Sr Art Director
Andy Kovan, Director of Brand
Strategy and Creative
--RADIO
37 D D Local Radio :60 Under $1000
Award:
Entrant:
Advertiser:
Title:
Credits:
Silver ADDY® Award
Colonial Marketing Group
Safeway Chevrolet
Safeway Chevrolet - ‘Safeway Tongue Ring 60s’
Frank Zumbro, Account Executive
Jennifer Bloech , Account Executive
Rod Flinchum, President
39 B Local Radio :60
Award:
Entrant:
Advertiser:
Title:
Credits:
Silver ADDY® Award
LHWH Advertising & PR
HTC
Pinnochio
Larry Peak, Copywriter
Earworks, Producer
TELEVISION
42 D D Local TV :30 Under $1000
Award:
Entrant:
Advertiser:
Title:
Credits:
Silver ADDY® Award
Colonial Marketing Group
Hiro Japanese Steakhouse
Hiro Japanese Steakhouse - ‘Hiro’
Brian Donovan, Producer/Director
Neal Petrosky, Producer/Director
Frank Zumbro, Account Executive
Rod Flinchum, President
44 A Local TV :15 or less
Award:
Entrant:
Advertiser:
Title:
Credits:
Gold ADDY® Award
The Brandon Agency
Coastal Uncorked
Coastal Uncorked TV - ‘Beach’ - 47305
Jon Leon, Senior Art Director
Andy Kovan, Director of Brand
Strategy and Creative
44 B Local TV :30
Award:
Entrant:
Advertiser:
Title:
Credits:
Gold ADDY® Award
The Brandon Agency
FTC
FTC - “Connection Protection” - TV
Jon Leon, Sr Art Director
Sam Moustafa, Copywriter
Andy Kovan, Director of Brand
Strategy and Creative
Award:
Entrant:
Advertiser:
Title:
Credits:
Silver ADDY® Award
Tidwell Creative
Carolina Cool
F-F-F-Freezing inside
Michael Tidwell, Creative Director/
Animator/Special Effects/Editor
Jack Anthony, Audio Engineer
Chuck Stokes, Videographer
45 Local TV Campaign
Award:
Entrant:
Advertiser:
Title:
Credits:
Silver ADDY® Award
LHWH Advertising & PR
Coastal Carolina National Bank
Be Appreciated
Keith Borshak, Creative Director––
Andy Lesnik, Copywriter
Paulette Johnson, Editor
MIXED/MULTIPLE MEDIA
53 Mixed-Media, Local Consumer
Award:
Entrant:
Gold ADDY® Award
The Brandon Agency
Advertiser:
Title:
Credits:
PRTC
PRTC - ‘Real TV’ - Multi-Media Campaign
Colin Mulqueen, Sr Art Director
Andy Kovan, Director of Brand
Strategy and Creative
54 Mixed-Media, National Consumer
Award:
Entrant:
Advertiser:
Title:
Credits:
Silver ADDY® Award
The Brandon Agency
Provost Academy
Provost Academy - “Lines” - Multi-Media
Colin Mulqueen, Sr Art Director
Sam Moustafa, Copywriter
Andy Kovan, Director of Brand
Strategy and Creative
PUBLIC SERVICE
65 Public Service, Out-of-Home
Award:
Entrant:
Advertiser:
Title:
Credits:
Gold ADDY® Award
Adams Outdoor Advertising
The Gulf Coast
Oil Spill
Eddy Herty, Art Director
Kevin Gleason, CEO
ADVERTISING INDUSTRY SELF-PROMOTION
69 G Self-Promotion, Interactive
Award:
Entrant:
Advertiser:
Title:
Credits:
Silver ADDY® Award
Jeff Case Design
Jeff Case Design
Fortune Cookies
Jeff Case, Designer/Developer
Award:
Entrant:
Advertiser:
Title:
Credits:
Silver ADDY® Award
LHWH Advertising & PR
LHWH Advertising & PR
LHWH Website
Steve Wilson, Creative Director
Keith Borshak, Creative Director
Andy Lesnik, Copywriter
Jeff Small, Programmer
Yelena Rose, Programmer
ELEMENTS OF ADVERTISING
72 Logo
Award:
Entrant:
Advertiser:
Title:
Credits:
Silver ADDY® Award
The Brandon Agency
Huisache Ranch
Huisache Ranch - Logo
Colin Mulqueen, Sr Art Director
Andy Kovan, Director of Brand
Strategy and Creative
Award:
Entrant:
Advertiser:
Title:
Credits:
Silver ADDY® Award
The Brandon Agency
Paradise Resort
Paradise Resort - Logo
Colin Mulqueen, Sr Art Director
Andy Kovan, Director of Brand
Strategy and Creative
STUDENT ADDY Categories
S01 A Packaging
Award:
Entrant:
Advertiser:
Title:
Credits:
Student Gold ADDY®
Kayla Looysen
Coastal Carolina University
Gekkeikan Bottle
Kayla Looysen, Student
Jeff Case, Professor
S01 B Point of Purchase
Award:
Entrant:
Advertiser:
Title:
Credits:
Student Gold ADDY®
Matthew Elliott
Academy for the Arts, Science, and Technology
AALMO Fortune Teller
Matthew Elliott, Creative Director
S02 C Poster
Award:
Entrant:
Advertiser:
Title:
Credits:
Student Gold ADDY®
Timothy Burlinson
Academy for the Arts, Science, and Technology
You Can Make A Difference
Timothy Burlinson, Creative Director
Award:
Entrant:
Advertiser:
Title:
Credits:
Student Gold ADDY®
Barbara Astrini
Coastal Carolina University
ALFEST
Barbara Astrini, Student
Jeff Case, Professor
Award:
Entrant:
Advertiser:
Title:
Credits:
Student Gold ADDY®
Archarios Literary Art Magazine
Coastal Carolina University
Archarios Literary Art Magazine Fall 2010 Poster
Stephanie Bouzounis, Editor
Allie Tague, Art Director
Paul Olsen, Advisor
Award:
Entrant:
Advertiser:
Title:
Credits:
Student Gold ADDY®
Lisa Tyree
Coastal Carolina University
His and Hers Deconstruction Poster
Lisa Tyree, Student
Scott Mann, Professor
Award:
Entrant:
Advertiser:
Title:
Credits:
Student Gold ADDY®
Kayla Looysen
Coastal Carolina University
Bald Is Beautiful Poster
Kayla Looysen, Student
Jeff Case, Professor
Award:
Entrant:
Advertiser:
Title:
Credits:
Student Silver ADDY®
Molly French
Coastal Carolina University
Love Your Buns
Molly French, Student
Scott Mann, Professor
Award:
Entrant:
Advertiser:
Title:
Credits:
Student Silver ADDY®
Dani Brass
Coastal Carolina University
Spider Awards
Dani Brass, Student
Jeff Case, Professor
Student Silver ADDY®
Award:
Entrant:
Advertiser:
Title:
Credits:
2011 Myrtle Beach Bike Week Poster
Horry-Georgetown Technical College
2011 Myrtle Beach Bike Week Poster
Emily Poston, Designer/Illustrator
Award:
Entrant:
Advertiser:
Title:
Credits:
Student Silver ADDY®
Alecia Lewis
Coastal Carolina University
deconstruction poster
Alecia Lewis, Student
Scott Mann, Professor
S08 A Interactive, Website
Award:
Entrant:
Advertiser:
Title:
Credits:
Student Gold ADDY®
Matthew Elliott
Academy for the Arts, Science, and Technology
AALMO Website
Matthew Elliott, Creative Director
S09 A Cover
Award:
Entrant:
Advertiser:
Title:
Credits:
Student Gold ADDY®
Tempo Magazine
Coastal Carolina University
[SM]Art Issue Cover
Amanda Kraft, Editor
Leilani Derr, Art Director
Joseph Barnhill, Illustrator
Melissa Paschuck, Advisor
S09 B Editorial Spread
Award:
Entrant:
Advertiser:
Title:
Credits:
Award:
Student Silver ADDY®
Josh Tyler
Coastal Carolina University
Tapestry Magazine | Cheryl Ward Spread
Josh Tyler, Student
Arne Flaten, Paul Olsen, Advisors
Student Silver ADDY®
Entrant:
Advertiser:
Title:
Credits:
Tempo Magazine
Coastal Carolina University
Yoga Universe
Amanda Kraft, Editor
Leilani Derr, Art Director
Lauren Moore, Writer
Leilani Derr, Photography
Melissa Paschuck, Advisor
S13 A Logo
Award:
Entrant:
Advertiser:
Title:
Credits:
Student Gold ADDY®
Kayla Looysen
Coastal Carolina University
Terra Sol
Kayla Looysen, Student
Scott Mann, Professor
Award:
Entrant:
Advertiser:
Title:
Credits:
Student Gold ADDY®
Lisa Tyree
Coastal Carolina University
Old Bicycle Company Logo
Lisa Tyree, Student
Scott Mann, Professor
S14 B Digitally Enhanced Illustration
Award:
Entrant:
Advertiser:
Title:
Credits:
Student Gold ADDY®
Surfrider Foundation Illustration
Horry-Georgetown Technical College
Surfrider Foundation Illustration
Amanda Tolen, Designer/Illustrator
AAF District 3 ADDY Competition
AAF-Coastal Carolinas will automatically forward all Gold
ADDY winners to the AAF District 3 ADDY Competition unless
asked to do otherwise by the entrant.
AAF-Coastal Carolinas Silver ADDY winners are eligible to be
entered in the AAF District 3 ADDY Competition for an entry
fee of $100 each. Contact Myra Laughter at 333-1561 no later
than Friday February 25, 2011 for your entry to be forwarded. We
accept cash, credit cards and checks. Please reference the entry
and category number. Remember, your Silver ADDY can turn to
Gold at District!
Duplicate Awards
Duplicate "Best of " trophies can be obtained for $100 each.
Duplicate Gold and Silver ADDY Certificates can be obtained for
$15. Contact Myra to make your request.
Best of Show Sponsor
Best of Broadcast Sponsor
A special thank you goes to:
Cindra and Hank Marshall
Roger Davisson/2001 Entertainment Complex
Cast and Crew of Dino's TV Variety Show
Matt Sedota
The Printing Port
Kathryn Tilghman and Vern Hearl. (When we grow up we want
to be just like you!)
Keith Jacobs
Caravelle Resort/St. John's Inn
NextMedia Outdoor
Traffic Patrol Broadcasting
RIOZ
Chick-fil-a
Silver Medal Selection Committee
Delores Blount, Scott Brandon, Brian Coolbaugh,
Rik Dickinson, Paulette Johnson, Susan Newsome
and Tom Smigielski
And a Special Thanks to ....
The ADDY Committee - Joy, Susan and Paulette Whew You Did It!
CONGRATULATIONS
SALLY PEEPLES
2011 AAF
Silver Medal
Recipient
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