Resume - pippapeterson
Pippa Peterson Feel free to contact me Website www.pippapeterson.com I’m an agile marketer and lifelong learner. Obsessed with the measurable execution of effective communication programs. I think big picture, and notice every detail. Email Address [email protected] Mobile Number 360.820.2783 Professional Experience 2014 - Present Clean Ones Brand Manager Brand management: community engagement, PR, package design & multimedia content authorship. While in this position I: • Developed and implemented a content rich multi-channel digital strategy. Growing engagement and followership by 103% within the first 3 months. • Managed the re-design of 3 branded product lines and countless private label lines. • Authored blog posts and press releases; and photographed visual accompaniments. 2013 - 2014 Acumed Advertising & Social Media Manager Multi-channel campaign execution, qualitative research, SEO, SEM, social media, digital production, localization & copywriting. While in this position I: • • • • 2011 - 2013 Managed a $400K media buying budget. Produced 15+ global multi-channel product launch campaigns. Developed SEM and PR programs, increasing web traffic by 28% within the first quarter. Produced corporate videos, authored press releases & social content. Acumed Web Designer Brand development, UX, CMS design, photography & budget management. While in this position I: • Managed the global rebrand of a multi-million dollar company • Developed a social media channel strategy, growing follower base by 2000% within first year • Designed over 20 Microsites and 1 global corporate website (Drupal based). 2009 - 2010 Fairhaven College Marketing Outreach Coordinator & Webmaster Website maintenance, marketing outreach & new media promotions. Professional Skills Education 2012 - 2013 Portland State University 2008 - 2010 Fairhaven College 2002 - 2004 Whatcom Community College Graduate Certificate, Digital Marketing Strategies Bachelors Degree, Multimedia Communications: Project Management & Design Associates Degree, Graphic Design (Web & Print)
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