Pippa Peterson
Feel free to contact me
Website
www.pippapeterson.com
I’m an agile marketer and lifelong learner.
Obsessed with the measurable execution of
effective communication programs. I think
big picture, and notice every detail.
Email Address
[email protected]
Mobile Number
360.820.2783
Professional Experience
2014 - Present
Clean Ones
Brand Manager
Brand management: community engagement, PR, package design & multimedia content authorship.
While in this position I:
• Developed and implemented a content rich multi-channel digital strategy. Growing engagement and followership by 103% within the first 3 months.
• Managed the re-design of 3 branded product lines and countless private label lines.
• Authored blog posts and press releases; and photographed visual accompaniments.
2013 - 2014
Acumed
Advertising & Social Media Manager
Multi-channel campaign execution, qualitative research, SEO, SEM, social media, digital production,
localization & copywriting. While in this position I:
•
•
•
•
2011 - 2013
Managed a $400K media buying budget.
Produced 15+ global multi-channel product launch campaigns.
Developed SEM and PR programs, increasing web traffic by 28% within the first quarter.
Produced corporate videos, authored press releases & social content.
Acumed
Web Designer
Brand development, UX, CMS design, photography & budget management. While in this position I:
• Managed the global rebrand of a multi-million dollar company
• Developed a social media channel strategy, growing follower base by 2000% within first year
• Designed over 20 Microsites and 1 global corporate website (Drupal based).
2009 - 2010
Fairhaven College
Marketing Outreach Coordinator & Webmaster
Website maintenance, marketing outreach & new media promotions.
Professional Skills
Education
2012 - 2013
Portland State University
2008 - 2010
Fairhaven College
2002 - 2004
Whatcom Community College
Graduate Certificate, Digital Marketing Strategies
Bachelors Degree, Multimedia Communications:
Project Management & Design
Associates Degree, Graphic Design (Web & Print)