BE REFRESHED! “ P I N K B E R R Y H AS B E C O M E A B I C O AS T AL U R B AN P H E N O M E N O N . ” PINKBERRY – THE LEADING FROZEN YOGURT BRAND In just over seven years, Pinkberry has established the premium position for quality and service in the frozen yogurt category and a cult-like following with its customers. Pinkberry enjoys enthusiastic reception as it grows throughout the United States and International markets. Pinkberry offers a healthy treat, serving only the freshest Grade A fruit, cut daily in our stores (our fruit is never frozen, canned, or sitting in syrupy goo). There are more than 30 thoughtfully selected toppings to choose from (90% have no trans fats). We offer a flexible store build out and a simple business model. Pinkberry has experienced success with traditional stores, kiosks and in-line shops. Rated #1 by Zagat, Pinkberry is also a leading social restaurant brand in America. GUIDING PRINCIPLES P INK BERRY GROWTH With 200 Domestic and International locations, Pinkberry continues to spread Swirly Goodness around the world. UNITED STATES BOSTON RHODE ISLAND CONNECTICUT DETROIT S A CRA ME NT O EAST BAY TOLEDO DENVER S A N F RA NCI S CO NEW YORK CHICAGO SALT LAKE CITY PHILADELPHIA W ASHI NGTON DC MARYLAND MO NT E RE Y S A NT A B A RB A RA LAS VEGAS NASHVILLE LOS ANGELES ORANGE COUNTY SAN DIEGO NORTH CAROLINA ATLANTA DALLAS BIRMINGHAM SAN ANTONIO AUSTIN HOUSTON TAMPA NEW ORLEANS ORLANDO MIAMI AREA IN DEVELOPMENT HAW A II A GLOBAL BRAND Russia United Kingdom Vancouver Turkey Morocco USA Lebanon Jordan India Egypt Saudi Arabia Bahrain UAE Peru Oman Kuwait Qatar Pinkberry’s Global Markets Include: Bahrain Canada Egypt India Jordan Kuwait Lebanon Morocco Oman Peru Philippines Qatar Russia Saudi Arabia Turkey United Arab Emirates United Kingdom United States of America Philippines Pinkberry is a superior tenant, with a flexible build-out that can fit almost anywhere. STAND-ALONE STORE San Jose, CA INLINE LAX – Terminal 1 450sq ft 320sq ft KIOSK Boston, MA TRADITIONAL Santa Monica, CA 380 sq ft 800 sq ft AL L S H AP E S AN D S I Z E S END CAP Atlanta, GA 950 sq ft 500sq CREATIVE Canal Street, New Orleans, LA ft 33 S I M P L E B U S I N E S S E Q U AT I O N WELCOME TO PINKBERRY CRAVE ONE-OF-A-KIND PRODUCT + TOPPINGS INSPIRE + COMPELLING CUSTOMER ENVIRONMENT CONNECT + SUPERIOR CUSTOMER EXPERIENCE 27 Pinkberry's distinctive yogurt flavors are expertly hand-crafted to complement O U R M E N U our high quality, daily cut fresh fruit and dry toppings. Our frozen yogurt offers an irresistibly tangy, incomparably refreshing taste so light it leaves you craving more. 29 H E ALT H Y S N AC K I N G NEVER BAGGED NEVER FROZEN BREAKFAST, NEVER CANNED LUNCH, GRADE A AND DINNER. WHOLE FRUIT CUT-DAILY ALWAYS FRESH. Our frozen yogurt contains only the best Non-Fat Milk, Non-Fat Yogurt, and plenty of s. thermophilus, l. bulgaricus, l. acidophilus. Yummy. 30 C AT E R I N G , D E L I V E RY & S P E C I AL E V E N T S PINKBERRY TO YOU: Delivery Have the one-of-a-kind Pinkberry experience delivered to you, without leaving your home or office Catering Pinkberry will serve up Swirly Goodness® for you and your guests at your special event. Online Have the gift of Pinkberry delivered to your friends, family and coworkers. Order ahead and pick up, have it brought out curbside. Pinkberry couldn’t be any easier. Pinkberry is an authentic experience. Each element of our store (from music to design) is carefully thought out, and together creates a modern and cool atmosphere that is as refreshing as our yogurt. E N E R G I ZI N G E N V I R O NM E N T “PINKBERRY IS FAMOUS FOR ITS YOGURTY TANG AND ITS SLICK, MODERN DÉCOR” The only frozen yogurt store that is designed by a Parsons educated designer who incorporated elements like Philippe Starck Ghost Chairs and Le Klint “Pinkberry Lamps.” 32 P I N K B E R RY I N F L U E N C E R S KIM KARDASHIAN SHEIKH HAMDAN THE CROWN PRINCE OF DUBAI JUSTIN TIMBERLAKE LEONARDO DICAPRIO BRITNEY SPEARS JUSTIN BIEBER TAYLOR SWIFT DAVID BECKHAM C E L E B R AT E D —“Pinkberry Looks Abroad to Keep Its Cool.” —“Pinkberry: As if there weren't enough lines in airports...” —“Why Pinkberry went to Moscow and Chipotle will go to Paris.” —“One to Watch: Pinkberry.” —“Pinkberry Sets Sights Overseas” —“Pinkberry yogurt love note yields no prince charming for lovelorn Brit Claire Hedley” —“Pinkberry unarguably leads the froyo vanguard.” — Southwest Airlines Top 10 favorite Airport Eateries: No Crew Member can deny this place! B E C O M E PAR T O F T H E R E V O L U T I O N SWIRLY GOODNESS SEEKS LONG -TERM LOVE AFFAIR • EXECUTIVE LEVEL BUSINESS OR MULTI-UNIT OPERATIONS EXPERIENCE • INTEREST IN DEVELOPING MULTIPLE STORES IN A MARKET • LOCAL AREA KNOWLEDGE AND REAL ESTATE EXPERTISE • FINANCIAL CAPABILITY • AND MOST IMPORTANTLY… A PASSION FOR PINKBERRY! 41 T H E P I N K B E R RY P R O C E S S .......... .............. ................. 1 2 3 4 Discovery Day Application Qualify Applicant STEPS 5 .................. ......... ... Due Diligence ...................... In Store Experience & Presentation Contract Review 6 ................................... “P IS FOR PINKBERRY, AD D I C T I V E L Y D E L I C I O U S ” ....................................... Real Estate Market Planning Contract Signed 7 8 8 weeks “ … Y O U J U S T C AN ’ T B E AT THE WHOLESOME, FRESH GOODNESS.” 42
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