1. business and industrial
2. advertising and marketing
3. advertising

iSelect ®/Elite™
2015
Retailer
Program
Tarkett ®
iSelect®/Elite™
2015
Retailer
Program
p.2 Program Overview
p.4 Co-op Advertising
Program and Materials
p.6 Website Development Program
p.7 Quarterly Incentive Rebates
p.8 In-Store Displays and Display Floors
On the cover and this page:
Tile: Luxury Floors | Premiere | Onyx Travertine | Classic | GFLOT613
Plank: Laminate | Trends™ | Factor 6 | Amaretto | 35010130252
iSelect
®
A perfectly personalized
shopping experience.
We’ve combined the benefits of our Elite
Retailer Program with the iSelect system.
Now, your customers can have a great
shopping experience and you can earn
improved rewards.
iSelect ® gives your customers the control they want.
iSelect lets your customers choose their floors on their terms
and helps to create a professional and helpful store environment,
which leads to a better shopping experience for your customers
and a better selling experience for you.
Program
Overview
2015 iSelect ®/Elite™ Status
Qualifying retailers are classified as Presidential, Platinum, Gold or
Silver based on their 2014 third party purchases of Tarkett ® FiberFloor ®,
Pro Series, Laminate, Luxury Floors and accessories plus the number of
Tarkett product categories displayed on their showroom floor. Retailers
have the opportunity to reach higher iSelect/Elite classifications during
2015 based on quarterly sales and/or display category increase. For
2015, in addition to the residential products mentioned above, selected
commercial products will count toward your Elite classification. These
products are:
• V inyl Tile – Azrock ® VCT and Tarkett Expressions, VET (Color Essence™
and Azterra™), SVT (Cortina Grande® and GemStone™)
• LVT – I.D. Inspiration™, I.D. Patriot™, I.D. Freedom™
• HO – iQ™ Optima®, iQ™ Granit™, iQ Natural™, iQ™ Toro SC, iQ Granit™ SD,
Melodia™ 2.0, Aria™ 2.0, Contract Plus
• HE – Acczent ®, Ruby, Training ®
• Lino – Harmonium xf 2 ™
2015 iSelect/Elite Qualifications
Based On 2014 Purchases
• Presidential – $100,000+ and four product categories
• Platinum – $50,000 to $100,000 and three product categories
• Gold – $25,000 to $50,000 and two product categories
• Silver – $15,000 to $25,000 and one product categories
Program Elements
• Website development
• Quarterly rebate on qualifying products
• Co-op advertising program
• Tiered display floor quantities
• Priority listing on Tarkett's website dealer locator
By supporting your web presence, local advertising and marketing
efforts, the iSelect/Elite Retailer Program helps you create a more
impactful local presence and drive customers into your store.
PRESIDENTIAL
PL AT INUM
GOLD
SILVER
$100K+
$50K $100K
$25K $50K
$15K $25K
4
3
2
1
Co-op Accural %
6%
5%
4%
3%
Quarterly Rebate %
Best/Better
Display Product
5%
4%
3%
2%
2.5%
2%
1.5%
1%
225 sq. ft.
225 sq. ft.
225 sq. ft.
150 sq. ft.
Program
Benefits
2014 Purchases
Categories Displayed
Quarterly Rebate %
Good Display Product
Display Floor/Category
Luxury Floors | PermaStone ® | Repose | Tundra | RE527468
Co-op
Advertising
Program
and Materials
Traditional Media
Our co-op advertising program supports various types of traditional
media including:
• R adio
• D irect Mail
• Web Banner Ads
• Newspaper
• O utdoor Billboards
• Television (prior approval necessary)
How It Accrues
The accrual for your co-op program is based on your
iSelect ®/Elite™ retailer classification:
• Presidential – six percent of 2014 purchases
• Platinum – five percent of 2014 purchases
• Gold – four percent of 2014 purchases
• Silver – three percent of 2014 purchases
The Rules Are Simple
• C o-op reimbursement is paid based on a 50-50
participation rate up to retailer accrual balance
• C o-op reimbursement is available only on qualified
display products
• P roducts eligible for co-op reimbursement are
the same as products eligible for rebate
• Funds are available for media listed above only
(excludes website development)
• Merchandising, sampling and outings do not
qualify for co-op reimbursement
Coordination/iSelect ® (FF)
Print Ad - Full Page
SPECIFi ™
Print Ad - Full Page
FiberFloor ®
Print Ad - Half Page
Coordination - Luxury Tiles and Planks
Print Ad - Half Page
iSelect ®/Elite™
retailers will be
listed first on
Tarkett’s website
dealer locator.
Website
Development
Program
Strategic Partnership with FloorForce®
Tarkett ® has partnered with FloorForce®, the leading website development
and marketing company exclusive to the flooring industry, to assist our
iSelect ®/Elite™ retailers in building their websites and maximizing their
key word capabilities.
Like our traditional media co-op elements, it’s a simple program:
• You can apply up to $500 of your 2015 co-op accrual
toward the $1,000 FloorForce® website development fee.
• T o see everything that FloorForce® has to offer,
visit floorforce.com and click Programs & Pricing.
Features of a FloorForce website
Shop at home
application
Area rug eCommerce
application
Online product catalog
Online promotions
Quarterly
Incentive
Rebates
Earn rebates as you sell
We offer rebates based on your iSelect ®/Elite™ classification and display
product quality level (first quality only). Rebate amounts are based on
distributor reported third party sales. Rebates are paid directly from
Tarkett ® on a quarterly basis.
Best and Better quality display products:
• Presidential – five percent of third-party sales
• Platinum – four percent of third-party sales
• Gold – three percent of third-party sales
• Silver – two percent of third-party sales
Good quality display products:
• Presidential – two and a half percent of third-party sales
• Platinum – two percent of third-party sales
• Gold – one and a half percent of third-party sales
• Silver – one percent of third-party sales
Collections eligible for quarterly rebates
FiberFloor ®
• Best – LifeTime®, LifeTime SPECIFi ™, Footnotes™ (Pro Series)
• B
etter – Easy Living™, Easy Living SPECIFi, Magnitude™,
Magnitude SPECIFi
• Good – Fresh Start™, Fresh Start SPECIFi, Comfort Style (Pro Series)
Laminate
• Best – Journeys ®
• B etter – New Frontiers™, Trends™, Trends 12, Vintage,
Heritage, Woodstock
• Good – Cross Country ™
Luxury Floors
• Best – Transcend ™, Premiere, Premiere SPECIFi
• Better – PermaStone®, PermaStone SPECIFi
• Good – Origins, Origins SPECIFi
In-Store
Displays and
Display Floors
Show off your iSelect ® product offering
Attractive, up-to-date displays are a key element in closing the sale
with your customers. We offer a wide variety of displays to fit most
store configurations.
Display floors program
• P residential, Platinum or Gold retailers will be eligible for 225
sq. ft. of FiberFloor ®, Luxury Floors and/or Laminate product per
displayed product category, per location, per year at no charge.
• Silver retailers will be eligible for 150 sq. ft. of FiberFloor,
Luxury Floors, and/or Laminate product per displayed product
category, per location, every other year at no charge.
Luxury Floors ®
FiberFloor ®
Laminate
Pro Series
Johnsonite ®
Customer Ser vice and Technical Ser vice: 1-877-TARKET T (1-877-827-5388)
tarkettna.com
©2015 Tarket t, Inc. Pr inted in U.S.A. 03/2015