Headwaters Presentations 2015
2015 Tourism Symposiums 2014-2015 Highlights 30 Partnerships with more than $6,000,000 in economic impact 3 Municipalities completing Community Tourism Plans 20,500+ Facebook Likes 2,689 Twitter Followers 71 Blogs supporting sub-regional and CCT priorities 5,000+ Consumer email subscribers. Average open rate of 22.5% 100+ Operators participating in itineraries and campaigns $270,000+ Earned Media Value 3:1 Paid Media Value per dollar spent 2015-2016 Destination Management Plan • • • • Build on what we have already achieved Clear understanding of Role & Function (who does what) Make sure we are marching to the same drum The more participation, the better Spring/Summer Priorities • • • • Completion of the Destination Management Plan Delivering three marketing/communications plans supporting regional priorities Working with operators to build new, compelling experiences Completion of a Workforce Development Plan Take advantage • Create business profile on sub-regional website, www.tourismpartners.com and on www.rto6.biz • Manage your events through your profiles • Keep connected by signing up for the sub-regional and CCT B2B newsletters • Be active participant in the DMP process • Talk with the organizations who are here today Experience PEI March 25, 2015 Experience PEI Thank You Experience PEI Providing unique experiential learning adventures that create lifelong connections Experience PEI Experience PEI Experiential Tourism Engages visitors in a series of memorable activities revealed over a duration of time that are inherently personal, engages the senses and makes connections on an emotional, physical, spiritual or intellectual level Experience PEI Learn Something... By doing something... With someone who lives here. Experience PEI A Demonstration.... Experience PEI An Experience.... Experience PEI Courtesy Tourism NS Experience PEI Niche Market • small group/personalized •higher value perception/higher price Mass Market • high volume/standardized • lower price point Experience PEI Experience PEI Experience PEI Experience PEI Experience PEI Experience PEI Experience PEI The Gentle Island of Rejuvenation Experience PEI Coastal Cultural Cuisine Golf Experience PEI Product Development Pillars • Outdoor Adventure/Festivals & Events • Culinary/Agri-Tourism • Villages/heritage experiences Experience PEI Cold Creek Conservation Area Chopstick Walk Georgina Island Experience PEI EXAMINING A DESTINATION • Why do visitors already come here? What are the unique or appealing assets that translate into a reason to visit? •What are the attractions, activities and things to see and do here that may not motivate someone to come here but do add to the appeal of your region? Can they be enhanced with a hands-on experience? •What are the things here that you value but may not currently be a part of the tourism offering...a local musician, storyteller, artisan, chef or an expert in something that might provide the opportunity for visitors to learn something new, have exclusive access or meet local people. Experience PEI KEY ELEMENTS OF AN EXPERIENCE Learn something by doing something with someone who lives here Authenticity Touching the Senses Experience PEI KEY ELEMENTS OF AN EXPERIENCE Uniqueness Exclusive Access Take Away Experience PEI Packaging/Partnering •To package or partner? • Commissions/Value Adding • Who is doing the selling? • How to handle bookings? • Who takes payments? • Up Sell Opportunity? Experience PEI Now what? •Does experiential tourism hold opportunities for you? • Identify a potential experience & provider • Create an action plan • Set a timeline • Look for partners • Just do it! Experience PEI Presentation to March 25, 2015 ONTARIO TOURISM MARKETING PARTNERSHIP CORPORATION (OTMPC) Ontario Tourism Marketing Partnership Corporation 34 An Agency of the Government of Ontario ONTARIO TOURISM MARKETING PARTNERSHIP (OTMPC) Vision To position Ontario as a preferred global destination Mission To generate increased visitation by Ontario, Canadian and international tourists, enhance tourism expenditures in Ontario, and contribute to provincial economic prosperity through impactful marketing and results-oriented investment partnerships. 35 LEVERAGE THE BRAND 2014/15 THEMED CAMPAIGNS Total print reach: 4.95M Drive traffic to ontariotravel.net 37 LEVERAGE DIGITAL 39 REDESIGNED CONSUMER WEBSITE 40 CENTRAL COUNTIES 41 YORK REGION 42 LISTINGS ONTARIO TRIP PLANNER – MAY 2015 43 ONTARIO TRIP PLANNER – MAY 2015 44 ONTARIO TRIP PLANNER – MAY 2015 45 DISCOVER ONTARIO MOBILE APP At launch, April 2012 Early stage home screen mock. Not final. THE APP IN ACTION Location-based listing of events Event details that allow for social sharing Ability to quickly find options to play, stay and dine nearby THE APP IN ACTION Accommodation options nearby powered by TripAdvisor Dining options nearby powered by Yelp Turn-by-turn directions between user and destination event, attraction, hotel, restaurant or travel centre FREE Tourism Business Listing, Packages and Festivals & Events ontariotravel.net Mobile app Call Centre Online Chat Trip planner on ontariotravel.net 49 LEVERAGE SOCIAL MEDIA SOCIAL MEDIA AT OTMPC #DISCOVERON ONE DISCOVERY LEADS TO ANOTHER 51 OUR COMMUNITY 2014 Goal - 2015 170 K 293K 400K 52 LEADING CONTENT SOURCES 2015 Packages OTMPC Magazin e RTO DMO Partner Activities 53 User Generated Content Major Ontario Events Contests OTMPC Products Contests Pan Am Games Media Stories OTMPC Ambassadors WHERE TO FIND US AND CONNECT… @Ontario Travel @Ontario Travel @Ontario Travel @Ontario Travel @TravelOntarioCanad a @OntarioTravel .com 54 55 REGISTER Opt-in LOG-IN KATHY MARCELLINE PARTNERSHIPS AND SALES [email protected] 416-325-6823 56
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