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FACTSHEET RURU CORPS
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ABOUT THE CORPS
Who We are6
The RURU Corps Story 6
Service 7
COMMITTEE
Founders 10
Artistic Committee of RURU Corps 16
WHAT WE DO
Event & Exhibition Design 20
Product Design 42
Editorial, Design & Publication 50
Film and Video 64
Installation 81
Identity Creation 96
Event Programming 112
CONTACT
Location, Map, and Direction 130
Contact 131
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FACTSHEET RURU CORPS
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Our services include:
RURU Corps is a visual communication
firm founded in 2011 assembled by three art
organizations that are based in Jakarta; namely
ruangrupa (www.ruangrupa.org), Forum Lenteng
(www.forumlenteng.org) and SERRUM (www.
serrum.org). To see various activities that have
been conducted over a span of more than 10 years,
please check their website as already listed above.
This firm is running its operations based on interdisciplinary collaborations in doing art related
projects—which among others are: all kinds of
visual art exhibitions, video and music festivals,
design works and installations, up to publishing
books. The firm acts by using a variety of mediums
and methods, which are then tailored to the diverse
requirements of the strategies in communicating.
Art direction
Book design
Conceptual and content development
Curatorial consultation
Editorial
Event and exhibition designs
Film/Video
Identity creation and promotional prints
Installations
Product design
Promotional design
Website design
RURU Corps supports prospective collaborators
whom are willing to recognize and are open
to experimentations in the forms of ideas and
dialogues; through the strength of conceptualizing,
exploration, space awareness, as well as actual
public involvement and interactions.
RURU Corps will make your ideas real, even taking
them further to a more interesting and unique level.
Sharing experiences and knowledge are the two
primary incentives that have fueled the creation of
RURU Corps. If the activity of knowledge sharing
has become a major concern for you—we offer
a luring and playful tactics that could incorporate
your ideas and develop it even further with artistic
and unique strategies: an intimate and personal
communication approach that enables the public to
acknowledged themselves through your presence.
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FACTSHEET RURU CORPS
ABOUT THE CORPS
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FACTSHEET RURU CORPS
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Forum Lenteng founded by students of
journalism and communication science, artists,
researchers and cultural analysts as a vehicle to
examine problems of culture in society, in order to
empower social and cultural studies in Indonesia.
Forum Lenteng held a workshop program in the
basis of media education. The program established
networking with various communities in in
Indonesia, to conduct training in the use of media
(video, text, photography and online media).
Research conducted by Forum Lenteng covers
social and cultural data collection, including
historical research and various aspects that are
ongoing today in Indonesia. Into the frame of
studies, data collection evolved into a critique of
modernity in Indonesia and beyond. Through fim,
video and publication—Forum Lenteng shares it
research and ideas.
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FACTSHEET RURU CORPS
COMMITTEE; FOUNDERS
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ruangrupa is a contemporary art organization
established in 2000 by a group of artists in Jakarta.
It is a nonprofit organization that strives the idea of
art within urban and cultural context by involving
artists and other disciplines such as social sciences,
politics, technology, media, etc, to give critical
observation and views towards Indonesian urban
contemporary issues.
ruangrupa also produce collaborative works in the
form of art projects such as exhibition, festival, art
lab, workshop, research, as well as book, magazine,
and online-journal publication.
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FACTSHEET RURU CORPS
FOUNDERS
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SERRUM is an organization established by a group
of artists with background of art education studies
that concerns in social education and also focuses on
social critiques through the medium of visual art.
SERRUM invites students who are formally study
in educational institutions to practice their ideas
and create projects that could interact directly
through a variety of creative learning programs and
workshops.
SERRUM’s program consists of art projects such
as exhibition, workshop, graphic propaganda,
residencies as well as publishing comics.
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FACTSHEET RURU CORPS
FOUNDERS
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Acted as the manager of ruangrupa from 2008 up
to 2011, she is also a photographer, curator, art
director, and an artist who has numerously managed
a variety of art projects.
He is the art director of ARTLAB – an art
laboratory in ruangrupa, as well as a performance
artist, curator, trumpeter, and an amateur DJ.
His work has been frequently shown in various
international events.
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FACTSHEET RURU CORPS
He is an artist, art director, and curator. He is
also one of the founders of SERRUM, where
urban social issues are frequently assessed,
through educationally based art projects. Their
program includes art projects and exhibitions,
graphic propaganda, street art, murals, as well as
publishing comics.
He is an artist, film and video programmer,
designer, and the managing director of Forum
Lenteng. Andang is also active in the executing of
Jakarta 32°C–a Jakarta based student forum that
active in producing various exhibitions, workshops,
publication of books, etc since 2004.
ARTISTIC COMMITTEE
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We provide stage backdrops, signage display
structures, exhibit displays and theme décor. We
are equipped with artistic team with experience
in the field of production, enabling us to create
custom designs and bring your ideas to life.
Page 20-23
Project Title: Windows of K-Art
Year: 2014
Exhibition Design: MG Pringgotono
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WHAT WE DO; EVENT AND EXHIBITION DESIGN
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EVENT AND EXHIBITION DESIGN
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Page 24-27
Project Title: ARTE - Indonesia Arts Festival
Year: 2014
Art Direction/Curator: Ade Darmawan
Exhibition Design: MG Pringgotono
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FACTSHEET RURU CORPS
EVENT AND EXHIBITION DESIGN
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EVENT AND EXHIBITION DESIGN
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Page 28-29
Project Title: A Conversation Story: UNESCO Asia-Pacific Awards for Cultural Heritage Conversation
Year: 2014
Art Direction/Curator: Farid Rakun and Ardi Yunanto
Exhibition Design: MG Pringgotono
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EVENT AND EXHIBITION DESIGN
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Page 30-33
Project Title: The Sweet and Sour Story of Sugar
Year: 2012
Art Direction: Julia Sarisetiati and Indra Ameng
Exhibition Design: MG Pringgotono
Artwork: Saleh Husein and Aprilia Apsari
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EVENT AND EXHIBITION DESIGN
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Page 34-37
Project Title: OK. Video Muslihat - Jakarta International Video Festival
Year: 2013
Art Direction/Curator: Irma Chantily, Julia Sarisetiati, Rizki Lazuardi
Exhibition Design: MG Pringgotono
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EVENT AND EXHIBITION DESIGN
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Page 38-41
Project Title: Ordinary Negotiation
Year: 2013
Art Direction/Curator: Jeong-ok Jeon and Ade Darmawan
Exhibition Design: MG Pringgotono
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EVENT AND EXHIBITION DESIGN
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Whether you need commercial products or
tokens of representation for your business—we
will conceptualize, design, manufacture, and
deliver innovative products that get you noticed!
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Project Title: The Sweet and Sour Story of Sugar
Year: 2012
Art Direction/Curator: Julia Sarisetiati and Indra Ameng
Design: Henry Foundation
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WHAT WE DO; PRODUCT DESIGN
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PRODUCT DESIGN
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PRODUCT DESIGN
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PRODUCT DESIGN
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We write, visualize, stylize, print, and publish
according to your needs.
We can craft your supplied text into rich,
compelling content, or we can research and write
original copy. Our diverse range of clients means
we’ve written about an equally diverse range of
subjects, but we’ll always create precisely the
tone of voice you’re looking for. Most importantly,
all our copy is proofed and checked to the highest
standards with meticulous attention to detail.
At the core of all our creative solutions is an
understanding of how design and copy come
together to create a strong and coherent
message.
Our creative professionals bring your identity
to life on products, print materials, packaging,
websites, and more!
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Project Title: The Sweet and Sour Story of Sugar
Year: 2012
Art Direction: Julia Sarisetiati and Indra Ameng
Artwork and Design: Henry Foundation
Publisher: ruangrupa
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WHAT WE DO; EDITORIAL, DESIGN, AND PUBLICATION
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Page 52-53
Project Title: City Design in the City (CDITC)
Year: 2009
Artwork: Marishka Soekarna
Design: Hauritsa
Publisher: ruangrupa ARTLAB
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EDITORIAL, DESIGN, AND PUBLICATION
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Page 54-56
Project Title: ruangrupa’s 10th Anniversary: Decompression #10
Year: 2010
Art Direction: Ade Darmawan and Indra Ameng
Artwork: Bondi Goodboy
Design: Ricky Janitra
Editor: Afra Suci and Ibnu Rizal
Publisher: ruangrupa
Page 57
Project Title: Influx, Multimedia Arts Strategy in Indonesia
Art Direction/Curator: Hendro Wiyanto
Artwork: Bondi Goodboy
Design: Ganda Permana
Editor: Afra Suci and Ibnu Rizal
Publisher: ruangrupa
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FACTSHEET RURU CORPS
EDITORIAL, DESIGN, AND PUBLICATION
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Page 58-59
Project Title: Bung!, a men’s magazine
Art Direction: Andang Kelana, Reza Mustar
Design: Genoveva Hega Densana Medyani
Editorial: Ardi Yunanto, Budi Warsito, Roy Thaniago, Ika Vantiani, Prijanto Hardjotaruno
Publisher: ruangrupa
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EDITORIAL, DESIGN, AND PUBLICATION
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Page 60-63
Project Title: Blueprint of Indonesia’s Creative Economy Development
Year: 2014
Art Direction: Julia Sarisetiati
Artwork: Henry Foundation
Design: Andang Kelana, Zulfikar Arief, JJ Adibrata, Rio Farabi, Syennie Valerie,
Bobbyama Agam
Illustration: Henry Foundation, Angga Cipta, Reza Mustar, Syennie Valerie
Publisher: Ministry of Culture and Tourism of Indonesia
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EDITORIAL, DESIGN, AND PUBLICATION
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LIGHTS, CAMERA, AAAAANNDD.... ACTION!!!
Our production services include script writing,
cinematography, editing, directing, producing,
casting, location scouting, schedulling, and
planning to ensure your production is a success.
We’ve worked on jobs large and small, so whether
you require full-service video production or just
need a freelance camera crew get in touch to see
how we can help bring your vision from script to
screen!
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Project Title: Anak Sabiran, di Balik Cahaya Gemerlapan (Sang Arsip)
Year: 2013
Director: Fuad Fauji, Hafiz Rancajale, Mahardhika Yudha, Syaiful Anwar, & Misbach Yusa Biran
Producer: Forum Lenteng
INTERNATIONAL DOCUMENTARY & EXPERIMENTAL
FILM FESTIVAL
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WHAT WE DO ; FILM AND VIDEO
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Project Title: Tagline for Artistic Society
Program Direction: Lukki Partogi and Deni Mulya
DOP: Revaldi Muhammad
Camera Operators: Budi Setiawan, Chamelia, Mohammad Fauzi, Naya Kartaadiredja,
Omar Aryarindra, Revaldi Muhammad
Sound Recordist: Fahmi Rossy Abdillah
Editor: Maslay
Producer: Ary Sendy
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FILM AND VIDEO
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Project Title: A Conversation Story: UNESCO Asia-Pacific Awards for Cultural Heritage Conversation
Year: 2014
Director: Ary Sendy
Cameraman: Jimged
Sound: Fahmi Rossy Abdillah
Editor: Maslay
Producer: RURU Corps
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FILM AND VIDEO
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Project Title: Rakyat Berdaya: Tahu, Mampu, Awasi!
Year: 2014
Art Direction & Copywriting: Nastasha Abigail and Deasy Elsara
Motion Graphic: Ricky Janitra
Illustration: Marishka Soekarna
Sound: Yudhi Arfani
Producer: Maya
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FILM AND VIDEO
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SEBUAH FILEM PRODUKSI BERSAMA FORUM LENTENG, AKUMASSA DAN SAIDJAH FORUM
KOLABORASI PENYUTRADARAAN OLEH
ANDANG KELANA | BADRUL “ROB” MUNIR | FUAD FAUJI | HAFIZ | SYAIFUL ANWAR
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Project Title: Naga yang Berjalan di atas Air
Year: 2012
Director: Otty Widasari and Komunitas Djuanda
Producer: Forum Lenteng, Akumassa, Komunitas Djuanda
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Project Title: Dongeng Rangkas
Year: 2012
Director: Andang Kelana, Badrul “ROB” Munir, Fuad Fauji, Hafiz, Syaiful Anwar
Producer: Forum Lenteng, Akumassa, Saidjah Forum
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www.dongengrangkas.akumassa.org
@dongengrangkas
facebook.com/dongengrangkas.film
KOLABORASI Andang Kelana, Badrul Munir, Fuad Fauji, Hafiz, Syaiful Anwar KAMERA Syaiful Anwar, Fuad Fauji
ASISTEN KAMERA Andang Kelana, Badrul Munir PEWAWANCARA Badrul Munir, Andang Kelana, Fuad Fauji, Helmi Darwan, Zainudin Dableng
EDITOR Hafiz, Syaiful Anwar PENYELARAS SUARA H. Sutan Pamuncak PEWARNAAN Ari Dina Krestiawan
DOKUMENTASI Badrul Munir, Fuad Fauji, Zainudin Dableng, Bima Mulia, Andang Kelana RISET Syaiful Anwar, Fuad Fauji, Badrul Munir, Litbang Akumassa
MANAJER LAPANGAN Helmi Darwan PIMPINAN PRODUKSI Otty Widasari PRODUSER Hafiz Rancajale
forumlenteng.org
saidjahforum.org
akumassa.org
.jurnalfootage.net
FILM AND VIDEO
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Most of our installation is site-specific. Artwork is
developed to add meaning to a place and to enhance
the aesthetic experience of the public realm. Fulfill
your ideas of installation with us: temporary or
permanent, in public as well as private spaces—
even interactive ones!
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Project Title: Mizone Adu Getol Ngumpulin Botol
Year: 2013
Art Direction: Julia Sarisetiati, Reza Afisina
Artwork: Iswanto Hartono, MG Pringgotono
Illustration: Mushowir Bing
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WHAT WE DO ; INSTALLATION
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Page 82-85
Project Title: Chrome Open Spaces
Year: 2012
Art Direction: Ade Darmawan
Producer: Maya
Production: Serrum and PinkyHaus
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INSTALLATION
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INSTALLATION
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Project Title: OK. Video COMEDY - Jakarta International Video Festival
Year: 2009
Art Direction: Hafiz Rancajale and Ade Darmawan
Production: Serrum
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INSTALLATION
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Page 88-91
Project Title: Lonely Market Map
Year: 2014
Artist: ruangrupa
Production: ruangrupa
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INSTALLATION
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Project Title: Otobursa Tumplekblek
Year: 2012
Art Direction: Julia Sarisetiati, MG Pringgotono, Reza Afisina
Artwork: Harry Waluyo, Eko Bimantoro, oomleo
Copywriting: Ardi Yunanto and Roy Thaniago
Production: Serrum
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INSTALLATION
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New to the business? Or just tired of old looks?
Let us transform you.
We do more than just logos and taglines.
We create identity.
We believe in the individuality of each client and
therefore our designs are specific to you and
reflect that which makes you unique. Our creative
professionals bring your identity to life on products,
print materials, packaging, websites, and more!
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Project Title: Event & poster archive (ruangrupa)
Year: 2000 - 2014
Art Direction: ruangrupa
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WHAT WE DO; IDENTITY CREATION
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IDENTITY CREATION
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Page 100-101
Project Title: ruangrupa’s 10th Anniversary - Decompression #10
Year: 2010
Art Direction: Ade Darmawan and Indra Ameng
Artwork: Bondi Goodboy
Design: Ganda Permana, Ricky Janitra, Rio Farabi, Andang Kelana
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IDENTITY CREATION
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Page 102-103
Project Title: RRREC Fest The Showcase
Year: 2013
Artwork and Design: Cut and Rescue
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Page 104-105
Project Title: Project Andini
Year: 2012
Art Direction: Julia Sarisetiati
Artwork and Design: Henry Foundation
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IDENTITY CREATION
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Project Title: ARTE - Indonesia Arts Festival
Year: 2014
Art Direction: Julia Sarisetiati
Artwork: oomleo
Design: Citra Eka Lamda
Website: Andang Kelana
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IDENTITY CREATION
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IDENTITY CREATION
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IDENTITY CREATION
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Not sure you want to held a festival, ceremony,
competition, party, concert or convention? Or not
sure how to arrange your event professionaly? We
know how to.
From developing the concept, budgeting, planning,
coordinating, execution, cleaning up until reporting:
trust us to do it for you.
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Project Title: RRREC Fest in the Valley
Year: 2014
Art Direction: Indra Ameng and Keke Tumbuan
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WHAT WE DO; EVENT PROGRAMMING
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EVENT PROGRAMMING
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EVENT PROGRAMMING
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Page 120-121
Project Title: Workshop Screen Printing at RRREC Fest in the Valley
Year: 2014
Art Direction: Indra Ameng and Keke Tumbuan
Facilitator: Cut and Rescue
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EVENT PROGRAMMING
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Page 122
Project Title: Workshop Radio Streaming at RRREC Fest in the Valley
Year: 2014
Facilitator: RURU Radio
Page 123
Project Title: Talk Program in Collaboration
with The Commission for Missing Persons and Victims of Violence (Kontras)
Year: 2014
Facilitator: RRREC Fest
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Page 124-125
Project Title: Workshop Collage at RRREC Fest in the Valley
Year: 2014
Art Direction: Indra Ameng and Keke Tumbuan
Facilitator: Cut and Rescue and Marishka Soekarna
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EVENT PROGRAMMING
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Page 126-127
Project Title: Imaginary Character Workshop
Year: 2015
Artist: Viviana Cardenas
Facilitator: RURU Kids
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Please Contact RURU Corps manager to schedule
meetings:
RURU Corps
Tebet Timur Dalam Raya No.6
Jakarta Selatan 12820
Indonesia
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LOCATION
MAP RURU
AND DIRECTION
FACTSHEET
CORPS
CONTACT
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FACTSHEET RURU CORPS