AMERICAN ADVERTISING AWARDS COMPETITION AWARD BOOK 2015 American Advertising Federation - Inland Empire President: American Advertising Federation - Inland Empire The Awards Book - American Advertising Awards 2015 “Creativity is intelligence having fun.” - Albert Einstein The American Advertising Awards Competition gives our local market the opportunity to represent the best creative intelligence the Inland Empire has to offer. Typically, “Creatives” in the advertising industry are made up of painters, photographers, poets, musicians, writers and other artists. But, our unique local market pushes our creative industry to wear multiple hats, resulting in “Creatives” who are, often times, also project managers, media planners, new business development and account executives. Advertising is unique in that it is an intersection of creative and administrative talent that comes together to execute a strategic vision for our clients. Also, our industry encourages us, if not forces us, to stay updated on current events, trends and technology in order to be relevant. The end result of our work can influence laws and socially mobilize the masses. What an amazing industry to which we belong! And with the American Advertising Awards and the ADDY Gala, we are able to collectively represent, to the rest of the country, our local creative and business might. I am proud to be a member of this industry and the President of an organization that honors and celebrates our local artists, taste makers, trendsetters and innovators. It is with great pleasure that we honor you. Sincerely, Su Pak President The American Advertising Federation – Inland Empire, a non-profit chapter of the American Advertising Federation, is comprised of professionals in San Bernardino and parts of Riverside and Los Angeles counties from all industry segments: advertising and media agency owners, marketing directors, sales and media managers, suppliers, radio stations, graphic designers, photographers, webmasters, copywriters, academics, and more. www.aaf-inlandempire.com Each year the AAF-Inland Empire hosts an advertising competition covering over 200 categories of advertising called the American Advertising Awards Competition. The AAF-Inland Empire is part of a three-tier, national advertising competition. Winners from the Inland Empire are forwarded to the second-tier or district level where they compete against other winners across Southern California and the Las Vegas region. District winners are then forwarded to the final tier, the national American Advertising Awards competition. AMERICAN ADVERTISING FEDERATION INLAND EMPIRE 2 Photographed [left to right]: Mark Thomas, Su Pak, Peter Mobley, Julie Wright, Jacob Poore, Paul Lane, Bobbi Albano, John Barry, Lacey Kendall, Kristine Elledge. Not pictured: Susan Anderson, Leslie Fountain Board of Directors 2015 President Su Pak IEShineOn.com 909-257-8862 [email protected] Communications Chair Kristine Elledge W.F. Taylor Adhesives 949-300-0184 [email protected] Program Chair Leslie N. Fountain First 5 San Bernardino 909-252-4283 [email protected] Vice-President Peter D. Mobley MobleyTM Marketing 951-290-7047 [email protected] Immediate Past President Lacey Kendall Broadcast/Marketing Consultant: California State University, San Bernardino 909-537-5781 [email protected] Administrative & Financial Assistant Nohemi Arias [email protected] 951-807-7673 Secretary Julie I Wright Just Wright Photo & Design 760-249-6896 [email protected] Treasurer Bobbi Albano First 5 San Bernardino 909-499-5219 [email protected] Membership Chair Paul Lane ABC News Radio KMET 1490-AM 909-255-6137 [email protected] Member at Large Susan Anderson Moss Bros. Auto Group 951-485-4165 [email protected] Past President/Education Outreach Chair Jacob Poore California State University, San Bernardino 909-537-3448 [email protected] Public Relations Chair John Barry DOD-Employer Support of the Guard & Reserve 714-457-2279 [email protected] AAF District 15 Past Governor Jon Burgess RedFusion Media 909-798-7092 [email protected] AAF District 15 ADDY Chair and National American Advertising Awards Committee Member Mark Landon The Landon Agency 909-986-7502 [email protected] Fundraiser and Sponsorship Chair Mark Thomas iHeartMedia - Riverside 951-684-1991 [email protected] AMERICAN ADVERTISING FEDERATION INLAND EMPIRE 3 Best of Show Gold COLLATERAL MATERIAL Title: Temecula Valley Chamber of Commerce Gala Invite Agency: The Creative Bar Client: Temecula Valley Chamber of Commerce Credits: Justin Lawler, Creative Director Cody Fletcher, Production Manager Greg Gonzalez, Designer Veronica Gonzalez, Photo Retouching Brittany Philippi, Account Manager Randy Swanson, Account Coordinator Special Event Material - Invitation AMERICAN ADVERTISING FEDERATION INLAND EMPIRE 4 Gold Gold COLLATERAL MATERIAL Title: Loma Linda University Children’s Hospital Annual Report Agency: Loma Linda University Health Marketing Client: Loma Linda University Children’s Hospital Credits: Chet Williams, Photographer Michelle Baty, 4 Elements Creative Annual Report AMERICAN ADVERTISING FEDERATION INLAND EMPIRE 5 Gold Gold COLLATERAL MATERIAL Title: Xtreme Machine Catalog Agency: Andy Meadors Branding Client: Xtreme Machine Credit: Andy Meadors, Brand Artist Kelli Murrow, Director of Marketing & Sales, Xtreme Machine Shannon Brooke, Photographer Brochure AMERICAN ADVERTISING FEDERATION INLAND EMPIRE 6 Gold Gold COLLATERAL MATERIAL Title: Restoration Roasters Agency: Plain Joe Studios Client: Restoration Roasters Credit: Blake Ryan, Principal Bryce Reyes, Art Director Traci Scarce, PM/Social Media Will Kil, Videoographer Kirk Langsea, Designer Apparent Studios, Design/Build Brochure AMERICAN ADVERTISING FEDERATION INLAND EMPIRE 7 Gold Gold SALES PROMOTION Title: Intense Cycles 2015 Catalog Agency: The Creative Bar Client: Intense Cycles Credit: Blake Ryan, Principal Bryce Reyes, Art Director Traci Scarce, PM/Social Media Will Kil, Videoographer Kirk Langsea, Designer Apparent Studios, Design/Build Catalog AMERICAN ADVERTISING FEDERATION INLAND EMPIRE 8 Gold Gold SALES PROMOTION Title: Culture Packaging Agency: The Creative Bar Client: Culture Credit: Greg Gonzalez, Designer Justin Lawler, Creative Director Veronica Gonzalez, Photo Retouching Cody Fletcher, Production Manager Brittany Philippi, Copywriter Randy Swanson, Account Manager Packaging AMERICAN ADVERTISING FEDERATION INLAND EMPIRE 9 Gold Gold ADVERTISING FOR THE ARTS & SCIENCES Title: 2014 Inland Empire ADDY Awards Winners Announcement Booklet Agency: J. Brenlin Design Client: Inland Color Graphics Credit: Jane Brenlin, Creative Director Andy Phipps, Designer Collateral AMERICAN ADVERTISING FEDERATION INLAND EMPIRE 10 Gold Gold COLLATERAL MATERIAL Title: Fred Jordan Mission Brochure Agency: mbdx Creative Client: Fred Jordan Mission Credit: mbdx Creative Brochure AMERICAN ADVERTISING FEDERATION INLAND EMPIRE 11 Gold Gold COLLATERAL MATERIAL Title: French Paper Agency: mbdx Creative Client: California Baptist University Credit: mbdx Creative Poster AMERICAN ADVERTISING FEDERATION INLAND EMPIRE 12 Gold Gold ELEMENTS OF ADVERTISING Title: Mapman & Mapgirl Standees Agency: Esri Client: Esri Credit: James A. Hitchcock, Executive Creative Director Tammy Johnson, Creative Lead Dustin Glauser, Illustrator Illustration AMERICAN ADVERTISING FEDERATION INLAND EMPIRE 13 Gold Gold ELEMENTS OF ADVERTISING Title: Mission Inn Foundation Agency: Geographics Client: Mission Inn Foundation Credit: Lisa van Olden, Graphic Designer Gold ELEMENTS OF ADVERTISING Title: Coachella Valley-San G Pass Logo Agency: Geographics Client: Riverside County Transportation Commission Credit: Lisa van Olden, Graphic Designer Logo Logo AMERICAN ADVERTISING FEDERATION INLAND EMPIRE 14 Gold Gold DIGITAL ADVERTISING Title: City of Riverside - Department of Economic Development Agency: MAVEN Client: City of Riverside - Department of Economic Development Credit: Ralph Richardson, Principal Luke Anspach, Creative Director Mike Stecker, Sr. Developer Rebecca Unitt, Copywriter Websites B-2-B AMERICAN ADVERTISING FEDERATION INLAND EMPIRE 15 Gold Gold COLLATERAL MATERIAL Title: DOTPHOTOZINE Agency: California State University, San Bernardino Client: California State University, San Bernardino Credit: Thomas McGovern, Editor in Chief Theodore DeHart, Design Director Photographers: Ashley Woods; Sierra Raine White; Amanda Stegman; Steffany Perugini; Jerrall Thompson; Cody Reed; Brianna Livings; Daniel Madden; Edward Montgomery; Andrew Thompson; Melissa Avery; Charles Dalton; La Mark Milan; Jose Contreras, Jr.; Timothy Hicks; Maeghin Stockwell; Kaila Gray; Meganne Krewson; Crystal Sandoval; Michelle Cade; Steve Beswick; Eugen Tuntunaru; Heather Dunker Magazine AMERICAN ADVERTISING FEDERATION INLAND EMPIRE 16 Silver PROFESSIONAL AWARD WINNERS Silver COLLATERAL MATERIAL Title: SBCERA CAFR - Managing Your Retirement Resources Agency: Spencer Lewis Marketing Group Client: San Bernardino County Employees’ Retirement Association Credit: Shawn Glaspell, Marketing Director Chris VanderVies, Graphic Designer Julie Underwood, Creative Direction Christie Porter, Creative Direction Sierra Orr, Copy Writing Annual Report Silver PUBLIC SERVICE Title: Loma Linda University Health Agency: Ignite Design & Advertising Client: Loma Linda University Health Credit: Ignite Design & Advertising Annual Report AMERICAN ADVERTISING FEDERATION INLAND EMPIRE 17 Silver PROFESSIONAL AWARD WINNERS Brave I am Brave Michael’s mom was worried. Her usually active, energetic boy was lethargic and in pain. After numerous visits to the doctor, Michael was sent to Loma Linda University Children’s Hospital for a CT scan. The diagnosis of stage IV neuroblastoma was devastating, but the team of nurses and doctors provided hope. Through six rounds of chemotherapy, a stem cell transplant, 16 radiation treatments and countless surgeries, Michael remained brave and continued fighting each and every day with a smile on his face. He loves super heroes and with all he’s been through, some say he might just be one! Courageous I am Courageous Whole All of California watched anxiously in February, 2013, as Emma’s mother was distressed when her water broke a lone gunman stalked police officers for 10 days. As eight weeks before her due date. This was not how reports of sightings moved to Big Bear, local police she planned her delivery. The doctors admitted her officers were called into the search. Heading to the hospital where they monitored her for toward the area where the assailant had been infections and kept a close watch on baby Emma. sighted, Alex and his partner silently assessed Two weeks later, they induced labor. Instead of the risk. This was no ordinary patrol call; no the quiet, joyful atmosphere a mother dreams typical criminal. Alex knew that lives were at of, the room was filled with the tense voices stake. Some of his colleagues from of doctors and nurses wanting to make sure neighboring cities had already fallen. As that the baby was going to be alright. they closed in on the cabin where the Because she was not strong enough to suspect was hiding, tension mounted. eat on her own, Emma was admitted to Suddenly, gunfire erupted and Alex the neonatal intensive care unit for was hit four times: in the leg, chest, three weeks, allowing her to grow arm and face. Airlifted to Loma and get stronger. Emma is now a Linda University Medical Center, healthy, happy four-year-old who Alex hovered near death for days. loves playing with cars and The next six months were filled trucks. She enjoys visiting the with more than 20 surgeries and park, the zoo and the library countless physical therapy with her parents and younger appointments. But Alex showed brother. Looking at her now, incredible courage and less one would never know that she than a year later, he returned started life at less than five to work as a detective in the pounds and spent the first same department, continuing weeks of her life in the NICU. to ensure the safety of Her family is very grateful that his community. she is whole. Inspiring To meet Kimie is to come face to face with enthusiasm and joy. One would not guess all the obstacles she has dealt with in her eight years. Weighing less than three pounds at birth, she spent her first 65 days in the NICU. She has undergone treatment for a AMERICAN ADVERTISING FEDERATION INLAND EMPIRE 18 hole in her heart, a bleed in her brain, cerebral palsy and has had multiple eye surgeries. By age four, her parents were relieved because Kimie’s health issues seemed to be settling down and they were preparing to enroll her in kindergarten. Then a routine blood test brought devastating news: she had a rare form of leukemia. She received high dose chemotherapy and was on a research protocol as Silver COLLATERAL MATERIAL Poster Title: I Am Hallway - Phase 2 “Adult Patients” Agency: Loma Linda University Health Client: Loma Linda University Health Credit: Shelly Moore, Project Manager Micheal Easley,Vital Excess Photographer & Designer Crown Printers, Printer Silver RADIO Local (One Metro) Campaign Title: Loma Linda University Children’s Hospital LIVE IT Radio Agency: Loma Linda University Health Client: Loma Linda University Health Credit: Loma Linda University Health Marketing Gutekunst Productions Silver SALES PROMOTION Title: LINEX Duck Commander Dealership Video Agency: Ignite Design & Advertising Client: LINEX Credit: Ignite Design & Advertising Silver COLLATERAL MATERIAL Title: I Am Hallway - Phase 2 “Children’s Hospital Patients” Agency: Loma Linda University Health Client: Loma Linda University Health Credit: Shelly Moore, Project Manager Micheal Easley, Vital Excess, Photographer & Designer Crown Printers, Printer Audio/ Video Sales Presentation Poster AMERICAN ADVERTISING FEDERATION INLAND EMPIRE 19 Silver SALES PROMOTION Title: SENA Bluetooth Technology AIME Tradeshow Booth Design Agency: Ignite Design & Advertising Client: SENA Bluetooth Technology Credit: Ignite Design & Advertising Silver Trade Show Exhibit CONSUMER OR TRADE PUBLICATION Campaign Title: Xtreme Machine Print Ad Campaign Agency: Andy Meadors Branding Client: Xtreme Machine Credit: Andy Meadors, Brand Artist Kelli Murrow, Director of Marketing & Sales for Xtreme Machine Shannon Brooke, Photographer Silver CONSUMER OR TRADE PUBLICATION Title: Performance Machine Ad Campaign Agency: Andy Meadors branding Client: Performance Machine Credit: Andy Meadors, Brand Artist Kelli Murrow, Director of Marketing & Sales for Performance Machine Shannon Brooke, Photographer Campaign AMERICAN ADVERTISING FEDERATION INLAND EMPIRE 20 Silver DIRECT MARKETING Flat Title: Kumho Tire Premium FUEL Brochure Agency: Ignite Design & Advertising Client: Kumho Tire Credit: Ignite Design & Advertising Silver COLLATERAL MATERIAL Title: Performance Machine Catalog Agency: Andy Meadors Branding Client: Performance Machine Credit: Andy Meadors, Brand Artist Kelli Murrow, Director of Marketing & Sales for Performance Machine Shannon Brooke, Photographer Brochure AMERICAN ADVERTISING FEDERATION INLAND EMPIRE 21 Silver PROFESSIONAL AWARD WINNERS Silver COLLATERAL MATERIAL Title: 2014 Inland Empire Cupcake Fair Poster Agency: IEShineOn.com Client: Inland Empire Cupcake Fair Credit: Su Pak, Creative Director Joe Lazaro, Art Director/ Designer Silver COLLATERAL MATERIAL Title: 2014 Inland Empire Cupcake Fair Flyer Agency: IEShineOn.com Client: Inland Empire Cupcake Fair Credit: Su Pak, Creative Director Joe Lazaro, Art Director/ Designer Special Event - Announcement Special Event - Flyer Silver ELEMENTS OF ADVERTISING Title: 2014 Inland Empire Cupcake Fair Logo Agency: IEShineOn.com Client: Inland Empire Cupcake Fair Credit: Su Pak, Creative Director Joe Lazaro, Art Director/Designer Logo AMERICAN ADVERTISING FEDERATION INLAND EMPIRE 22 Silver OUT-OF-HOME Self-Promotion Title: Restoration Roasters Agency: Plain Joe Studios Client: Restoration Roasters Credit: Blake Ryan, Principal Bryce Reyes, Art Director/designer Kirk Langsea, Designer Traci Scarce, Project Manager/Social Media Director Will Kil, Video Apparent Studios, Design/Build Silver CONSUMER OR TRADE PUBLICATION Spread Multiple Page or Insert Title: Adelhard Fuchs Ad Agency: The Creative Bar Client: Adelhard Fuchs Credit: Justin Lawler, Creative Director Cody Fletcher, Production Manager Veronica Gonzalez, Photo Retouching Brittany Philippi, Account Manager Greg Gonzalez, Copywriter Randy Swanson, Account Coordinator AMERICAN ADVERTISING FEDERATION INLAND EMPIRE 23 Silver DIGITAL ADVERTISING Mobile Websites Title: SR-91 Project Mobile Website Agency: Geographics Client: Riverside County Transportation Commission Credit: Westbound Communications Lisa van Olden, Graphic Designer Dennis Myers, Programmer Silver ELEMENTS OF ADVERTISING Copywriting Title: Adelhard Fuchs Branding Guide Agency: The Creative Bar Client: Adelhard Fuchs Credit: Brittany Philippi, Copywriter Justin Lawler, Creative Director Greg Gonzalez, Designer Cody Fletcher, Production Manager Veronica Gonzalez, Photo Retouching Randy Swanson, Account Manager AMERICAN ADVERTISING FEDERATION INLAND EMPIRE 24 Silver COLLATERAL MATERIAL Poster Campaign Title: Esri Swag Agency: Esri Client: Esri Credit: James A. Hitchcock, Executive Creative Director Suzanne Hoyt, Creative Lead Dustin Glauser, Designer/Illustrator Charles White, Graphic Designer (Mapster Coasters) Eric Laycock, Photographer Eric Johnson, Photographer Silver SALES PROMOTION Packaging Title: Corazona’s® Heartbar™ Caddy and Flavors Agency: J. Brenlin Design Client: Corazona’s Credit: Rick Haan, Creative Director Jane Brenlin, Creative Director Craig Westerson, Photographer Jon Hogerheiden, Senior Art Director Silver COLLATERAL MATERIAL Poster Single Title: Maidan Massacre Agency: mbdx Creative Client: imdb.com Credit: mbdx Creative AMERICAN ADVERTISING FEDERATION INLAND EMPIRE 25 Bronze PROFESSIONAL AWARD WINNERS DIGITAL ADVERTISING - Websites B-to-B 32C - Services 2015 Inland Empire Manufacturing Summit Website The Manufacturers’ Council of the Inland Empire DIGITAL ADVERTISING - Websites Consumer 33A - Products iHerb International eCommerce Website iHerb, Inc. DIGITAL ADVERTISING - Mobile Websites - 34A Products iHerb International eCommerce Website iHerb, Inc. DIGITAL ADVERTISING - Social Media - 36C Campaign 2014 #iHerbPet Social Media Campaign iHerb, Inc. DIGITAL ADVERTISING - Apps - 37A - Tablet iHerb Tablet Website (Apple or Android) iHerb, Inc. ELEMENTS OF ADVERTISING - Digital Creative Technology - 76A - Interface & Navigation iHerb International Interface & Country Navigation iHerb, Inc. COLLATERAL MATERIAL - Annual Report Annual Report RPU Marketing CONSUMER OR TRADE PUBLICATION - Magazine Self-Promotion - 25A - Single Tree Power Timeline Ad RPU Marketing INTEGRATED CAMPAIGNS - Consumer Local 2014 Drought Campaign RPU Marketing INTEGRATED CAMPAIGNS - Consumer Local I Own It Campaign RPU Marketing COLLATERAL MATERIAL - Poster - 10A - Single Who We Serve Fact Sheet Inland Empire Health Plan DIRECT MARKETING - Campaign - 13A - Flat Health Education Journey Inland Empire Health Plan ELEMENTS OF ADVERTISING - 74A - Logo Navigat Construction Services Logo Spencer Lewis Marketing Group DIGITAL ADVERTISING - 40A - Webisodes How to Doctor Video Inland Empire Health Plan DIGITAL ADVERTISING - 40A - Webisodes How to Specialist Video Inland Empire Health Plan DIGITAL ADVERTISING - 40C - Branded Content Online Recruitment Video Inland Empire Health Plan DIGITAL ADVERTISING - 40C - Branded Content Introductory Training Video Inland Empire Health Plan PUBLIC SERVICE - Collateral - 63B - Annual Report Community Report Booklet Inland Empire Health Plan SALES PROMOTION - Product or Service Sales Presentation - 01C - Printed Newsletter SBCERA Quarterly Review Newsletter - Summer 2014 Spencer Lewis Marketing Group COLLATERAL MATERIAL - Annual Report Orange County Employees Retirement System CAFR A Legacy of Service Spencer Lewis Marketing Group COLLATERAL MATERIAL - Brochure - 08A - Single unit Grosh Custom Backdrop & Drapery Brochure Spencer Lewis Marketing Group COLLATERAL MATERIAL - Brochure -08A - Single unit Grosh Backdrops and Drapery Brochure Spencer Lewis Marketing Group DIGITAL ADVERTISING - Websites B-to-B - 32A Products Grosh Backdrops and Drapery Website Spencer Lewis Marketing Group DIGITAL ADVERTISING - Websites B-to-B - 32C Services Navigat Construction Services Website Spencer Lewis Marketing Group ELEMENTS OF ADVERTISING - 74A - Logo Navigat Construction Services Logo Spencer Lewis Marketing Group COLLATERAL MATERIAL - 08A - Single unit San Bernardino Symphony 2014-15 Season Brochure PK Design COLLATERAL MATERIAL - Annual Report Loma Linda University Health Annual Report Loma Linda University Health COLLATERAL MATERIAL - Brochure Pillar Sponsorship Proposal Loma Linda University Health COLLATERAL MATERIAL - Publication Design 09E Book Design While You Wait Booklet Loma Linda University Health COLLATERAL MATERIAL - Poster - 10B - Campaign I Am Hallway - Phase 2 “Employees” Loma Linda University Health COLLATERAL MATERIAL - Special Event Material - 11B - Invitation Loma Linda University Children’s Hospital Gala Invitation Loma Linda University Health OUT-OF-HOME - Outdoor Board - 15D - Super-Sized Loma Linda University Children’s Hospital LIVE IT Courage Billboard Loma Linda University Health AMERICAN ADVERTISING FEDERATION INLAND EMPIRE 26 Bronze PROFESSIONAL AWARD WINNERS DIGITAL ADVERTISING - Social Media - 36B - Single Platform Consumer La Preciosa 1290AM Digital Ad iHeart Media Riverside COLLATERAL MATERIAL - Annual Report Greater Ontario Convention & Visitors Bureau Annual Report Winter Advertising Agency INTEGRATED CAMPAIGNS - Consumer Local Huck Finn Jubilee Integrated Campaign Winter Advertising Agency INTEGRATED CAMPAIGNS - Consumer Local Route 66 Cruisin’ Reunion Integrated Campaign Winter Advertising Agency ADVERTISING INDUSTRY - Self-Promotion - 70J Direct Marketing / Specialty Items Winter Ad Agency Holiday Gift Winter Advertising Agency COLLATERAL MATERIAL - Brochure - 08A - Single unit The Kluft Signature Collection Bloomingdale’s Brochure Ignite Design & Advertising DIGITAL ADVERTISING - 40D - Branded Content SENA PRISM Action Camera Product Video Ignite Design & Advertising TELEVISION (TV) - Regional / National TV Single Spots Truck Gear by LINEX TV Spot Ignite Design & Advertising TELEVISION (TV) - Regional / National TV Single Spots NONGSHIM TV Spot Ignite Design & Advertising ADVERTISING FOR THE ARTS & SCIENCES - 62B Integrated Campaign The Learning Centers at Fairplex Redesign Ignite Design & Advertising PUBLIC SERVICE - 69B - Integrated Campaign HAYNES Branding Campaign Ignite Design & Advertising ADVERTISING INDUSTRY - Self-Promotion - 70G Digital Advertising Ignite Design & Advertising Company Website Ignite Design & Advertising ELEMENTS OF ADVERTISING - 74A - Logo Mobile Neuro Logo Design Ignite Design & Advertising ELEMENTS OF ADVERTISING - 74A - Logo San Antonio Community Hospital Health & Hot Rods Logo Ignite Design & Advertising INTEGRATED CAMPAIGNS - Consumer Local Restoration Roasters Plain Joe Studios DIRECT MARKETING - 12A - Flat World Logistics Center Brochure Mobley Marketing Group DIGITAL ADVERTISING - Microsites - 35C - Services City of Riverside — Shop Riverside Now Microsite Mobley Marketing Group DIGITAL ADVERTISING - Online Publication - 38C Annual Report Community Connect — 211 Report Mobley Marketing Group DIGITAL ADVERTISING - Video - 40D - Branded Content PickGroup™ of Young Professionals — Explainer Video Mobley Marketing Group DIGITAL ADVERTISING - Websites Consumer - 33A Products Adelhard Fuchs Website The Creative Bar ELEMENTS OF ADVERTISING - Copywriting Haro MTB “Follow the Leader” Ad The Creative Bar SALES PROMOTION - Product or Service Sales Presentation - 01A - Catalog Kraco® 2015 Full Line Product Catalog J. Brenlin Design SALES PROMOTION - Product or Service Sales Presentation - 01A - Catalog St. Thomas Creations 2014-2015 Product Catalog J. Brenlin Design SALES PROMOTION - Packaging - 02A - Single Unit Corazona’s Heartbar™ Caddy J. Brenlin Design SALES PROMOTION - Point-of-Purchase (POP) K-Bee Leotards Point of Purchase Graphics J. Brenlin Design SALES PROMOTION - Point-of-Purchase (POP) Power Generator Show Banners J. Brenlin Design SALES PROMOTION - Point-of-Purchase (POP) 03C Trade Show Exhibit Lingham Hot Sauce Trade Show Graphics J. Brenlin Design COLLATERAL MATERIAL - Brochure - 08A - “Avery Shipping” Labels Brochure J. Brenlin Design DIGITAL ADVERTISING - Online Publication - 38B Magazine Lamb Weston Sales to Go Training Modules J. Brenlin Design DIGITAL ADVERTISING - Campaign Corazona’s® Follow Your Heart Digital Advertising Campaign J. Brenlin Design INTEGRATED CAMPAIGNS - B-to-B Regional / National Giroux Glass Regional Branding Campaign J. Brenlin Design AMERICAN ADVERTISING FEDERATION INLAND EMPIRE 27 Bronze PROFESSIONAL AWARD WINNERS ADVERTISING INDUSTRY SELF-PROMOTION Campaign - 72B - Integrated Campaign J. Brenlin Design SEMA Show Self Promo J. Brenlin Design CONSUMER OR TRADE PUBLICATION - Magazine Self-Promotion - 25A - Single Weddings Elsewhere audesign ELEMENTS OF ADVERTISING - Visual - 74A - Logo Pie Nation logo J. Brenlin Design COLLATERAL MATERIAL - Annual Report Montessori In Redlands Annual Report Green Acres Advertising Design ELEMENTS OF ADVERTISING - Visual - 74A - Logo Integrated Creative Group Logo J. Brenlin Design ELEMENTS OF ADVERTISING - Visual - 74E Photography Color Beauty Ad Trever Hoehne Photography ELEMENTS OF ADVERTISING - Visual - 74E Photography Color Fashion in Paris Trever Hoehne Photography ELEMENTS OF ADVERTISING - Visual - 74E Photography Color Koby Dirk Dallas Photography COLLATERAL MATERIAL - Stationery Package Mission One Insurance Services Center 1 Media ELEMENTS OF ADVERTISING - 74A - Logo The Write of Your L!fe Women Wonder Writers DIGITAL ADVERTISING - Campaign Expert Perspectives Empire Sales Strategies DIGITAL ADVERTISING - Campaign Coconut Cowboy Testimonial Campaign Empire Sales Strategies ADVERTISING INDUSTRY - Self-Promotion - 70F Broadcast Empire Intro Video Empire Sales Strategies COLLATERAL MATERIAL - Brochure - 08B - Campaign Rancho Cucamonga Healthy RC Campaign Geographics OUT-OF-HOME - Outdoor Board - 15E - Vehicle Graphic Advertising SCMF OHV Travelling Exhibit Trailer Geographics SALES PROMOTION - Audio / Video Sales Presentation “Changing The Lights” promotional product video Think Tank Designs PUBLIC SERVICE - Campaign - 69B - Integrated Campaign Feeding America Riverside | San Bernardino Campaign Insquired AMERICAN ADVERTISING FEDERATION INLAND EMPIRE 28 AMERICAN ADVERTISING FEDERATION INLAND EMPIRE 29 Sponsors THANK YOU Graphic asset(s) courtesy of Riverside Public Utilities Graphic coordination by American Advertising Federation - Inland Empire AMERICAN ADVERTISING FEDERATION INLAND EMPIRE 30 Local. 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