BUSINESS PLAN FOR A HARDWARE SHOP A HARDWARE SHOP BUSINESS PLAN CONTENTS 1. EXECUTIVE SUMMARY 1.1 Brief summary of the business 1.2 Profitability of the business 2. STATEMENT OF PURPOSE 2.1 Goals of starting this business 2.2 How will the business help the owner achieve his goals 3. BUSINESS DESCRIPTION 3.1 Location 3.2 Business ownership 3.3 The industry 3.4 Short term and long term goals 3.5 Entry and growth strategies 3.6 Start-up capital 3.7 Funding 4. PRODUCTS AND SERVICES 4.1 The business process 4.2 Main products 4.2.1 Water pipes 4.2.2 Water pipe fittings 4.2.3 Construction steel bars 4.2.4 Welding metal bars 4.2.5 Cement 4.2.6 Paints 4.2.7 Toilet fittings 4.2.8 Kitchen fittings 4.3 Services 4.3.1 Transport 4.3.2 Links with masons, architects, artisans etc 5. MARKETING STRATEGIES AND IMPLEMENTATION 5.1 Potential customers 5.2 Competition 5.2.1 Competitors 5.2.2 Competitors strengths 5.2.3 Competitors weaknesses 5.2.4 Capitalizing on their weaknesses 5.3 Market share 5.4 Pricing strategies 5.5 Advertising strategies and promotion strategies 5.6 Distribution strategies 5.7 Sales tactics 5.7.1 Over the counter 5.7.2 Direct sales 5.7.3 Whole sales 5.7.4 Telephone sales 5.7.5 Word of mouth 5.7.6 Web based selling 6. SWOT ANALYSIS 6.1 Strengths 6.2 Weaknesses 6.3 Opportunities 6.4 Threats 7. ORGANIZATION AND MANAGEMENT 7.1 Organization chart 7.2 Key personnel- qualifications, posts, duties and responsibilities 7.3 Other staff 7.4 Recruitment and training 7.5 Salary summary 7.6 Incentive policies 7.7 Staff guidelines 8. OPERATIONAL PLAN 8.1 Purchasing procedures 8.2 Source of products 8.3 Quality standards 8.4 Distribution channels 8.5 Insurances 8.6 Licenses 6 POTENTIAL RISKS 6.1 Risk analysis 6.2 Managing risks 7 EXIT STRATEGIES 7.1 Closure of business 7.2 Sale of business 7.3 Sale of assets 8 FINANCIAL PLANS 1.1 Projected sales analysis 1.2 Projected profit and loss for 3 years 1.3 Projected 1.4 Cash-flow for 3 years 1.5 The balance sheet 9 ATTACHED SCHEDULES