BUSINESS PLAN FOR A DAY CARE AND NURSERY SCHOOL i CHILDREN IN A DAY CARE CENTRE ii BUSINESS PLAN CONTENTS 1. EXECUTIVE SUMMARY 1.1 Brief summary of the business 1.2 Profitability of the business 2. STATEMENT OF PURPOSE 2.1 Goals of starting this business 2.2 How will the business help the owner achieve his goals 3. BUSINESS DESCRIPTION 3.1 Location 3.2 Business ownership 3.3 The industry 3.4 Short term and long term goals 3.5 Entry and growth strategies 3.6 Start-up capital 3.7 Funding iii 4. PRODUCTS AND SERVICES 4.1 Main services 4.1.1 Day care services for children from age 4 months 4.1.2 Baby classes 4.1.3 Nursery classes 4.1.4 Pre-Unit classes 4.2 Other services 4.2.1 Transport to and from school 4.2.2 Food and drinks 4.2.3 Birthday parties for children 4.2.4 Annual open and graduation day 5. OPERATING A SCHOOL 5.1 The School design 5.2 Equipments required, source and their costs 5.3 Furniture required, source and costs 5.4 Kitchen facilities 5.5 Transport facilities 5.6 Insurances 5.7 Licences 6. MARKETING ANALYSIS 6.1 Situational analysis 6.2 Market demographics iv 6.3 Market needs 6.4 Market growth 6.5 Competition 6.5.1 Who are you competitors? 6.5.2 Competitors strengths 6.5.3 Competitors weaknesses 6.5.4 Capitalizing on their weaknesses 7. MARKET STRATEGIES AND IMPLEMENTATION 7.1 Pricing 7.2 Quality 7.3 Branding 7.4 Packaging 7.5 Advertising 7.6 Promotions 7.7 Sales and sales tactics 7.7.1 Direct sales 7.7.2 Whole sales 7.7.3 Telephone sales 7.7.4 Word of mouth 7.8 Distribution channels 7.9 Website marketing v 8. SWOT ANALYSIS 8.1 Strengths 8.2 Weaknesses 8.3 Opportunities 8.4 Threats 9. ORGANIZATION AND MANAGEMENT 9.1 Organization chart 9.2 Key personnel- qualifications, posts, duties and responsibilities 9.3 Other staff 9.4 Recruitment and training 9.5 Payroll summary 9.6 Incentive packages 9.7 Staff guidelines 9.7.1 Working hours 9.7.2 Benefits 9.7.3 Leave 9.7.4 Disciplinary procedures 10 POTENTIAL RISKS 10.1 Risk analysis 10.2 Risk management vi 11 EXIT STRATEGIES 11.1 Closure of business 11.2 Sale of business 11.3 Sale of assets 11.4 Liquidation 12 FINANCIAL PLANS 12.1 Projected sales analysis 12.2 Projected profit and loss for 3 years 12.3 Projected cash-flow for 3 years 12.4 The balance sheet 13 ATTACHED SCHEDULES 13.1 Financial reports 13.2 Permits and licenses 1.3.3 Maps and diagrams 13.4 Key personnel profiles vii