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NEW ZEALAND’S
LARGEST
HORTICULTURAL
EXPORT BY VALUE
New Zealand
Winegrowers
Annual
Report
2013
22%
Increase in
export value
since 2009
Our Vision
Around the world,
New Zealand is renowned
for its exceptional wines
our mission
To create value for our
members
Our purpose
To support the profitable
growth of wine from NZ
To protect the competitive
position of wine from NZ
Our activities
Advocacy / Research /
Sustainability / Marketing
Contents
2
Chairs’ Report
62013 Report
Card
8
Advocacy
10
Research
21
Statistics
21New Zealand Wine
Industry Key Performance
Indicators
22Summary:
New Zealand Wine
23New Zealand
Winegrowers Membership
11Research Resources
24New Zealand Producing
Vineyard Area
12Research Projects
Funded This Year
25
13
13
Information
resources
Surveys and Publications
14
Sustainability
16
Marketing
17List of Visitors to New
Zealand
26New Zealand Wine
Exports By Market
28New Zealand Wine
Exports By Variety
29Wine Imports Into
New Zealand
30
industry boards
31
industry
organisations
32
New Zealand
winegrowers’
key contacts
18Events 2012/2013
20
Wine Awards
20Air New Zealand Wine
Awards Trophy Winners
2012
20Bragato Wine Awards
Trophy Winners 2012
New Zealand Vintages
Chairs’ Report
One year ago the Board of New
Zealand Winegrowers approved a
new strategic plan. Our vision for
the industry is that New Zealand
is renowned around the world for
its exceptional wines. The mission
for the national body is to create
value for members by protecting
the competitive position of New
Zealand wine and supporting its
profitable growth.
So what progress have we
and the industry made in the
past 12 months?
For the industry as a whole, the
recovery is well under way from
the 2008 supply imbalance and we
have a vintage of marvellous quality
to sell. The sales prospects for
the year ahead look very positive
so it should be no surprise there
is a renewed optimism amongst
growers and wineries.
For New Zealand Winegrowers
there has been intensive reorganisation and re-prioritisation
of activities to better align with the
future direction of the industry. We
have taken the pulse of the industry
and, while we recognise that there
are still improvements to be made,
the widespread support for the
activities of our national body is
encouraging.
There is more change to come and
the New Zealand wine sector is
positioning itself positively to take
advantage of market opportunities:
to be in new markets; to talk to new
consumers; to take the lead with
new product developments.
As we move forward it is vital
growers and wineries, and the
industry as a whole, learn from
the struggles of the recent
past. Optimism should never be
unbridled but rather should be
market led and fact based. In the
midst of all future change, the
2
Chairs’ report
one constant must be a rock-solid
understanding that premium
production is the only viable future
for New Zealand wine.
Empty tanks and higher
prices
It is vital growers
and wineries, and
the industry as a
whole, learn from
the struggles of the
recent past.
Premium products and growth
in North America and Asia were
key themes of the new strategic
plan reflected in this year’s export
results.
Value growth is the story of the
sales year. The smaller 2012 vintage
meant wine was in short supply
and wineries took the opportunity
to improve their positioning in the
market. The end result was a 3%
increase in the export value to a
record $1.21 billion but 5% lower
export volume.
By contrast, sales to both Australia
and the UK slipped by 2% in value
in the past year; volume reductions
were significantly greater in
both markets. These markets will
undoubtedly bounce back with
the more generous 2013 vintage as
they remain priority destinations for
New Zealand wine.
The rise in export value was driven
by a shift towards packaged
products, higher prices for bulk
wines and a move to higher value
markets, notably North America.
However, the strong New Zealand
dollar continued to blunt returns
back to producers.
Nevertheless, the longer term
trend towards market diversification
is undeniable. Shipments to
second-tier destinations, notably
in Northern Europe and Asia,
are now valued at just under
$200 million, the same as the
total value of all wine exports a
little more than a decade ago.
Strong growth opportunities exist
in these markets.
Despite product shortages
packaged exports grew by 4% in
the last year to just over 120 million
litres valued in excess of $1 billion.
By contrast, bulk shipments fell
22% and now account for a shade
under 30% of total shipments. In
a supply constrained year, this
level is strongly indicative of the
important role that bulk shipment
now occupies in the industry.
North America is a major strategic
opportunity for the sector as was
borne out this year. Shipments to
the USA increased 13% to $284
million making it the 2nd largest
market for our wines (behind
Australia) while exports to Canada
lifted 10% to $78 million.
Meanwhile, sales of New Zealand
on the home market wine fell an
estimated 19% to 52 million litres,
accompanied by a corresponding
increase in wine imports of 50% to
41 million litres. This is an entirely
predictable consequence of the
short 2012 vintage as wineries
prioritise hard-won positioning in
export markets.
A golden harvest
New Zealand’s reputation as a
premium producer will be enhanced
by the golden harvest of vintage
2013.
Feedback from wineries indicates
they harvested in line with sales
projections. However, for some
wineries sales are still likely to be
constrained by shortage in the year
ahead as in instances crop levels
did not reach expectations.
Demand also drove higher grape
prices which are forecast to
average around $1,600 per tonne.
Combined with the larger crop,
this gave growers their best year
since 2008, and will see vineyards
initiate some much needed
catch-up capital expenditure
and debt repayment.
Finding the right balance between
supply and demand is a tricky
business in any agriculturally based
industry. Wineries need enough
stock to build markets, but not so
much as to get ahead of demand.
To the extent permitted by nature,
growers respond to the signals they
receive from wineries in dialling
up or down production volumes.
If, as expected, wineries have a
successful 2013-14 sales campaign,
many will feel that they have scope
to extend production further in
2014 and that message will be
passed back to growers.
offshore at premium prices places
us in the big league.
Beyond that we are seeing the first
signs of a renewed interest in new
vineyard development – this is a
signal marker of the new optimism
in the sector.
VINTAGE 2013 (BY TONNES)
As always vineyard development
requires careful, market-led
planning. Sales projections and
production decisions must be
realistic and take into account
growth across the whole industry,
not just within a single company.
Optimism must be leavened with an
appropriate measure of hard-nosed
risk assessment. Supply discipline
remains as essential now as ever
before if we are to avoid revisiting
the travails of the past few years.
New Zealand’s emergence as an
internationally recognised wine
producer began in the United
350
300
tonnes (thousands)
North to south, vineyards
experienced ideal vintage
conditions in 2013 with a long, dry
Indian summer lingering through
harvest to provide well balanced,
well-ripened fruit. A record
tonnage of 345,000 tonnes will
produce around 250 million litres
of world class wine. While this
represents a big step up from the
light 2012 vintage, the increase is
demand-driven.
250
200
150
100
50
0
04
05
06
07
08
09
10
11
12
13
Year
VINTAGE 2013 (BY variety)
The big league
Newly released data shows that
New Zealand is now the world’s
8th largest exporter by value. New
Zealand is no longer a bit player on
the global scene. Yes, production
is still a comparatively small;
however the fact that so much of
New Zealand’s production is sold
Sauvignon Blanc 68%
Pinot Noir 9.4%
Chardonnay 8.1%
Pinot Gris 6.6%
Merlot 3%
Riesling 1.8%
Syrah 0.7%
Gewürztraminer 0.5%
Cabernet Sauvignon 0.4%
Other 1.5%
“Over a mere three decades,
New Zealand has earned
an envious international
reputation for its high
average quality wine
production, now widely
exported to all of the
world’s major markets.”
John Szabo MS — The National Post, Canada, March 2013
Chairs’ report
3
Chairs’ Report
Kingdom three decades ago.
Building a name for New Zealand
wine was hard work, but a common
heritage as well a surge of interest
in wine provided a solid foundations
for those efforts.
Now the major growth
opportunities are outside our
traditional markets of the UK
and Australia. Henceforth to
generate volume and value growth
producers will need to navigate
complex and sometimes chaotic
markets that have not been fully
developed up to this point.
Growth potential abounds in USA
and Canada, making it worthwhile
to negotiate the intricacies
of the three-tier system and
provincial monopolies. In Asia the
opportunities are significant but
markets are in early development
phases. In mainland Europe the
wine category is well established,
but New Zealand wine is very much
a newcomer.
New Zealand Winegrowers
is working with NZTE in new
markets to help develop the New
WINES BY EXPORT VALUE
1400
NZ$ (MILLIONS)
1200
800
600
400
04
05
06
07
08
09
10
11
Year
2013 major markets by value
NZ$ (millions)
12
13
business models evolving rapidly in
the response to market demands.
World-class wine styles
New Zealand addresses these
new market challenges as the
world leading producer of varietal
Sauvignon blanc, one of the globe’s
go-to white wine varieties.
Marlborough is the world’s
largest region for this style. While
France has more of the variety
planted overall, this is divided
between regions and appellations.
Marlborough’s 18,000 hectares
are more than double the largest
Sauvignon blanc region in France
– Val de Loire – and considerably
more than any other region
or country.
With new vineyard expansion now
severely restricted in Europe and
climatic or economic limitations
on expanding Sauvignon blanc
plantings in many other parts of
the world, New Zealand has a clear
competitive advantage. The major
risk to that position is that we take
Sauvignon blanc for granted and
fail to continue to invest in quality
and evolve with market demands.
While New Zealand has a
mainstream product in Sauvignon
blanc, other styles compete at
the boutique end of a crowded
marketplace. New Zealand Pinot
Noir has forged a stellar reputation,
but New Zealand is still only a small
producer of this variety.
1000
200
Zealand category in a partnership
that focuses on education and
information provision. Early signs
from the programme are very
positive.
Similarly with full-bodied reds,
Chardonnay, Pinot Gris and other
styles, the wines are world-class
but New Zealand is up against
varieties produced in vast
quantities across the globe.
The challenge for these styles
is distinguishing them from the
mass of products on the market
through quality, regionality and
sustainability.
New Zealand’s
reputation as a
premium producer
will be enhanced by
the golden harvest
of vintage 2013.
Contract processing of grapes
and wine is increasingly important
in the sector while the business
structure for some wineries is now
more akin to the negociant model
than the traditional producer.
Overseas retailers are becoming
brand owners and, in some cases,
producers in their own right.
Among growers, the fallout from
2008 has largely driven speculators
out of the market and seen their
vineyards consolidated into the
hands of existing industry players.
Faced with lower prices and
uncertain demand from 2008 to
2012, some growers have created
their own wine labels or formed
cooperatives while others have
chosen to leave the business.
Small producers have seen
the least structural change.
Fundamentally, they have remained
family-owned, regionally-focussed
and quality-oriented businesses
driven by passion as much as profit.
Many have had to explore different
strategies to survive in the form of
changed product mix, new markets
and altered pricing strategies.
Some have exited the industry by
choice or circumstance. But this
has been offset by a steady stream
of new entrants.
An evolving sector
AUSTRALIA 373.0
USA 283.7
UK 278.4
Canada 78.2
China 26.9
Netherlands 26.7
4
Hong Kong 20.5
Singapore 16.1
Ireland 14.2
Japan 13.6
Sweden 13.1
Other 65.8
Chairs’ report
Alongside the growing global
popularity of New Zealand’s
offering, the industry itself is
undergoing major changes with
Unity
For all that has changed over the
past 12 months, it is essential to
recognise that the interests of
everyone in New Zealand wine
sector are inextricably linked to the
reputation our products have in the
hearts and minds of consumers,
retailers, sommeliers, and
commentators around the globe.
Marlborough Sauvignon blanc does
not stand apart from the rest of the
industry. The wine world values the
consistency of our flagship wine
but it also craves diversity. And in
order to be taken seriously at the
highest levels New Zealand needs
to offer prestigious examples of the
most highly regarded wine styles
including full-bodied reds and Pinot
Noir. Other varieties and regions
bring these key dimensions to the
New Zealand wine story.
On the other hand, no wine industry
can sustain international success
without scale. Although we are
the world’s 8th largest exporter by
value, we are an order of magnitude
smaller than any other country
in the top 10. Without the heft of
Sauvignon blanc, the fight for other
styles to establish a “New Zealand”
category in the global trade would
be so much harder.
Each and every part of the industry
contributes to the reputation of
New Zealand as a world-leading
producer of exceptional wines.
Acting together to promote a
shared interest has brought success
in the past. It will be essential as
the industry takes on unfamiliar
markets and new consumer
segments. Every other top 10
exporter is targeting the same
territories and they are all bigger
than New Zealand. As always New
Zealand will need to do more than
ever before with fewer resources
than our competitors.
But what New Zealand lacks in
resource, it makes up for in unity
and reputation. Provided these
assets are protected and cultivated,
New Zealand will always be able
look to the future with confidence.
Steven Green Chair
John Clarke Deputy Chair
“Demand for New Zealand’s crisp
Sauvignon Blancs, elegant Pinot
Noirs and delicious Chardonnays is
booming — and for good reason.”
Mary Anne Worobiec — Wine Spectator, June 2013
Chairs’ report
5
2013 Report Card
Report on New/Extended Activities 2013
Extended/new activities
from 12-13 plan
Status
Comment
Engage with banks
Achieved. Continue in the year ahead.
Vineyard registry
Register complete; additional 990ha post completion of
Register 2012 as result of Policy for event participation.
Reprioritise research
Reprioritisation complete. PGP application is currently in the
business case development phase.
Prevent bulk wine
adulteration
Govt has rejected initial proposal.
New proposals made through Review of Export Legislation.
Legal opinion received on GI protection in China.
Proactive social
responsibility
Cheers! launched.
Standard drinks initiative launched.
Label ‘lock-ups’ developed.
Wine events code of practice in development.
Increase proactive PR
18 press releases issued. Good media pick-up both domestically
and internationally.
Sustainability
communications
Sustainable Communications resources released.
Visiting media briefings established.
Web-pages redesign completed.
Integration with international promotions initiated.
19 media articles, 14 of these in international publications.
74 sustainability brand stories on nzwine.com.
NZ Wine marketing
Largest ever joint programme with NZTE launched. Levy
marketing and User-Pays events separated. Australia office
downsized, Europe office refocused and Asia office opened.
GIs
Awaiting decision from Govt on implementation of GI Act.
Wine region notice under development for WWTG countries.
Business tools
Put on hold due to small 2012 vintage. Currently being
considered in context of changes to the SWNZ programme.
Key
Achieved/completed
6
2013 Report Card
On track &
ongoing
Progress made but
some issues
Put on hold
Member survey results Summary
What is the outlook for your business for the next
12 months?*
How do you value New Zealand Winegrowers
personnel in terms of:*
4.65
4.85
Integrity
4.86
Knowledge
1 23 456 7
How well informed do you feel about New
Zealand Winegrowers and its activities?*
4.92
Professionalism
4.55
4.74
Responsiveness
1 23 456 7
1 23 456 7
How do you value the following services offered
by NZW?*
4.46
How well do you believe the NZW Board
represents the interests of your industry?*
Advocacy
4.38
4.36
Marketing
4.87
4.41
4.24
4.14
3.82
Research
Sustainability
Funding regional
organisations
User-pays: Events
User-pays: Sustainable
Winegrowing New Zealand
1 23 456 7
How do you value the information you receive
from NZW (e.g. grape price data, labelling guides,
spray schedules, market data etc)?*
5.31
1 23 456 7
1 23 456 7
How do you feel about your involvement with
NZW and its activities?
I don’t want to
be involved
6% 6% 6%
I’m as involved as
I want to be
I want more opportunities
to be involved
56%
11%
8%
4% 4%
NZW adopted a new Strategic Plan in June 2012
which made a number of changes to the structure
and operations of NZW. How do you value those
changes?
What changes?
Too early to tell
19%
29%
Negative
OK
They are great
3%
24%
10%
8%
7%
2%
1%
The NZW Strategic Plan is funded by grape and
wine levies (apart from any user-pays funding).
Considering the levy you pay and the value you
receive in return, is your payment...?
Too high
13%
10%
22%
Just right
Too little
47%
4%
1% 1%
Key
Results are judged on a scale of 1 to 7.
1 23 456 7
*Average rating
Member survey results summary
7
Advocacy
Minimising compliance costs,
securing the integrity of New
Zealand wine and ensuring free
and fair market access are the core
activity areas.
The Advocacy team focuses on a
number of high priority initiatives,
as well as maintaining business-asusual operations such as providing
essential guidance on employment,
winemaking and labelling practices.
After a campaign of nearly
6 years, the government has
recognised the low risk status
of winery cellar doors. This
will result in significant cost
savings as a new risk-based
fees structure comes into effect
under the Sale and Supply of
Alcohol Act.
A renewed emphasis on social
responsibility was seen in the
launch of the Cheers! brand and
the ongoing development of a
Wine Events Code of Practice.
8
New Zealand Winegrowers’
Labelling, Winemaking and
Seasonal Guides were fully
updated and given a new look
and feel and a new Code of
Practice on Environmental
labelling was released. These
are essential business tools
covering legal requirements in
as many as 44 markets.
Advocacy
New Zealand Winegrowers
continues to push for the
implementation of geographical
indications legislation as a top
priority and has commissioned
in-market legal advice on
protection of regional names
offshore. A new GI registration
system will give the wine sector
an excellent opportunity to
deepen its regional stories as
well as offering a higher level of
protection in offshore markets.
The government’s refusal of a
request to implement regulatory
measures for bulk wine exports
was highly disappointing.
However, the national body is
pursuing the opportunity for
more broad-based traceability
measures through the ongoing
review of export certification.
New Zealand hosted the World
Wine Trade Group meetings in
Auckland and Brussels this year.
These meetings culminated in
the signing of a new labelling
agreement addressing trade
issues relating to vintage,
variety, region and alcohol
tolerance.
New Zealand also hosted the
APEC Wine Regulators Forum
which is a key plank in our
strategy to build coherence
Minimising compliance
costs, securing the
integrity of New
Zealand wine and
ensuring free and fair
market access are the
core activity areas.
across the different regulatory
systems for wine in Asia-Pacific.
With the successful conclusion
of the Taiwan Free Trade
Agreement, the roster of
markets into which New Zealand
wines have preferential tariff
arrangements continues to
grow. Canada and Japan joined
the negotiations Trans-Pacific
Partnership, enhancing the
potential benefits from this
powerful trading bloc. New
Zealand Winegrowers is strongly
supportive of the on-going
negotiations with the RussiaBelarus-Kazakhstan Customs
Union, India and others.
Submissions
New Zealand Winegrowers made or contributed direct
formal submissions or written policy proposals in
relation to the following matters:
International
Codex Alimentarius Wine Additives for General Standard
on Food Additives (October 2012)
WHO Revised Draft Action Plan on Non-Communicable
Diseases (February 2013)
Regional Closer Economic Partnership Free Trade
Agreement (March 2013)
China Phthalate Testing (March 2013)
OIV Proposed Draft Resolutions (March, June 2013)
India Wine Standards Consultation (April 2013)
OECD Economics of Prevention: Alcohol Project
(June 2013)
Trans-Pacific Partnership Free Trade Agreement (on-going)
Alternative names for North and South Island (July 2013)
EU Organic Wine Standard (on-going)
Local Alcohol Plans in all wine producing districts
(June-August 2013)
Russia-Kazakhstan-Belarus Free Trade Agreement and
technical regulations (on-going)
OIV Process for Expanding List of Chinese Additives
(on-going)
Regulations to give effect to the new alcohol laws
(July 2013)
Regulations establishing a new fee regime for the
alcohol licensing system (July 2013)
Domestic
Land and Water Forum (to October 2012)
Wine Act Verifier Calibration Seminars (May-June 2013)
Auckland Unitary Plan (May 2013)
Hosting safe and successful wine events workshop
(May 2013)
Draft Wine Events Code of Practice (on-going)
Marlborough District Council Plan Change 23 and 58
(on-going)
Trademark opposition proceedings in relation to
“South Island” (on-going)
Geographical Indications (Wines and Spirits) Act
Implementation (on-going)
Review of Export Legislation (on-going)
International meetings 2012-13
5-6 November 2012 APEC Wine Regulators Forum,
Auckland
18-20 March 2013 FIVS General Assembly and Spring
Congress, Brussels, Belgium
30 May – 1 June 2013 FIVS Presidential Council and
General Meeting, Bucharest, Romania
7-9 November 2012 WWTG Meeting, Auckland
21-22 March 2013 World Wine Trade Group Inter-sessional
Meeting, Brussels, Belgium
3-7 June 2013 OIV World Congress and General
Assembly, Bucharest, Romania
4-16 March 2013 OIV Expert Group Meetings,
Paris, France
19-21 May 2013 US-NZ Partnership Forum, Washington
DC, USA
“To visit New Zealand is to step
into the future…. The Geography is as
breathtaking as portrayed and the
people as vivacious as touted…. Home
to an energised wine community that
is forward thinking, the country
delivers the goods.”
James Lauber — Wine Spectator, USA, December 2012
Advocacy
9
Research
The future of the
New Zealand wine
industry relies on
research leading to
technical innovation
Key initiatives and
results from 2012-2013
Supporting innovation
The New Zealand Winegrowers
research strategy focuses on five
main areas:
A proposal has reached the
business-planning phase in the
PGP process (administered by
Ministry for Primary Industries), to
position New Zealand as the home
of high quality, lower-alcohol and
lower-calorie wines. The goal is
to develop viticulture and winery
tools that will enable the industry to
service the rapidly growing global
market for high-quality, loweralcohol and lower-calorie wines.
1.Pests and diseases
Pests and diseases
2.Reducing costs,
increasing profitability
Slip skin: A research project in
2012/13 in three winegrowing
regions successfully determined
that substantial wetting, in the
form of soaking, was required for
slip skin symptoms to develop
from latent Botrytis infections.
A symptom of Botrytis cinerea
infection of grape berries that is
distinct from common Botrytis
bunch rot, slip skin is characterised
by the detachment of skins from
the pulp of berries, rendering
affected grapes unusable.
Identifying the cause will enable
researchers to examine vineyard
treatments that might improve
grape berries’ ability to withstand
such infections.
3.Sustainability and
organics
4.Quality wine styles for
existing and developing
markets
5.Technology transfer
The future of the New Zealand wine
industry relies on research leading to
technical innovation that will enable
grape growers and winemakers to
remain internationally competitive
as leading producers of premium
quality wines.
10 Research
Leafroll virus 3: Building on the
success of the first three years of
applied research, New Zealand
Winegrowers’ Virus Elimination
Project continues with co-funding
from the Sustainable Farming
Fund (SFF) until 2015. The goal is
to investigate how to keep newly
replanted vineyards free of the virus
and improve control of mealybugs,
which spread the disease. A recent
case study (prepared on behalf of
SFF) applauded the widespread
industry support for the project
and characterised the technology
and extension component as “in
itself illustrating best practice.”
Reducing costs, increasing
profitability
Mechanical fruit thinning and
Botrytis control: Mechanical fruit
thinning allows timely and costeffective yield management after
fruit set and assists with Botrytis
control. Years of research now
underpin solid technical transfer in
this area. Trials have consistently
shown a reduction in Botrytis levels
in fruit at harvest and have now
reached the stage where the degree
of fruit removal can be fine-tuned.
About 40-50% of the reduction in
yield is collected under the vines
at thinning, with the balance a
reduction in berry size and bunch/
berry shrivel in the canopy.
Sustainability / organics
Undervine weed management:
One of the major uses of synthetic
chemicals in vineyards is the
application of herbicide under the
vines to prevent weed growth into
the canopy and fruiting zone. In
2012/13, a new project examined
first-year trial results on the
effects of undervine mowing and
undervine cultivation compared
to conventional herbicide use. The
project will continue to monitor
field trials for two more years,
assessing soil properties, vine
performance and fruit composition,
reporting to the industry on the
benefits – and potential pitfalls
– associated with nonchemical
management of underrow
vegetation.
Quality wine styles
The Science of Sauvignon blanc: A
highlight of the Research year has
been the delivery of a free copy of
the book The Science of Sauvignon
blanc to each levy-paying member.
Commissioned by New Zealand
Winegrowers to encapsulate six
years of multidisciplinary research,
UK author and wine writer Jamie
Goode summarises scientific
findings related to the key aroma
and flavour compounds in New
Zealand Sauvignon blanc wine and
how they relate to viticulture and
winemaking.
Technology transfer
Grape Days: New Zealand
Winegrowers continues to provide
members with the practical
materials and presentations that
summarise scientific findings
from research projects and field
trials. The Grape Days provide an
increasingly important channel
for technical transfer, attracting
more than 360 attendees in
2013. Designed to combine highlevel technical summaries with a
practical applied focus, the events
are recorded and the videos, along
with presentation materials, are
made available to members on the
New Zealand Winegrowers website.
Research Resources
Understanding causes of slip skin
R Beresford and A Gunson – Plant and Food Research
Influence of harvesting and grape processing on
protein content and bentonite requirement of
Sauvignon Blanc
B Tian et al. Lincoln University
Botrytis decision support (BDS)
D Beresford et al. – Plant and Food Research and
M Barley – HortPlus
Tools for manipulating Sauvignon Blanc wine flavour
and aroma: harvest and processing of grapes
C Grose et al. Plant and Food Research
Can canopy management be used to determine grape
composition at harvest?
Professor Brian Jordan, Scott Gregan and Linlin Liu Lincoln University
Chiral carbon and other magic mirrors
R Harrison – Lincoln University
Articles
New opportunities for sustainable grape thinning
Mike Trought, Sue Neal and Dion Mundy - Plant & Food
Research
Harnessing the value of bud-sport mutations
D Lizamore & C Winefield - Lincoln University
Botrytis decision support (BDS)
Rob Beresford, Alistair McKay, Peter Wood, Rob Agnew
(Plant & Food Research) and Mike Barley (HortPlus)
The overwintering stage of downy mildew in grapes
has been discovered in New
Zealand vineyards
Peter Wood, Brent Fisher, Rob Beresford, Phil Elmer and
Ian Horner - Plant & Food Research
Creating cultivars with improved anti-viral defences
Kieren Arthur and Robin MacDiarmid - Plant & Food
Research
Identifying compounds of importance in New Zealand
Pinot Noir wines using aroma reconstruction
T Rutan et al. University of Auckland
New opportunities for sustainable grape thinning
Claire Grose et al. Plant & Food Research
Reduced berry size and Botrytis tolerance through
trauma to the vines
Mike Trought - Plant & Food Research
Manipulation of methoxypyrazine (MP) concentrations
in Sauvignon blanc wine through leaf and rachis
additions
Claire Grose et al. Plant & Food Research
The nature of perceived minerality in white wine:
preliminary sensory data
W Parr et al. Lincoln University
Influence of juice pH on thiol production
Claire Grose et al. Plant & Food Research
Do tendrils on retained canes increase the risk of
Botrytis Cinerea the following season?
D Mundy – Plant and Food Research
Fact Sheets
Potassium nutrition in the vineyard: implications for
grapevine development and wine composition
M Trought, C Winefield and A Gunson
The citrophilus mealybug, ground cover weeds and
grapevines: assessing a dynamic relationship
V Bell et al. Plant and Food Research
Evaluating pruning wound treatments for management
of eutypa dieback in grapevines
M Sosnowski - South Australian Research & Development
Institute and D Mundy - Plant & Food Research
Tools for manipulating Sauvignon Blanc wine flavour
and aroma: harvest and processing of grapes
C Grose et al. Plant & Food Research
Grapevine leafroll disease a serious problem for
winemakers
N Hoskins
Yield Management Information Supplement Preparing
for Vintage 2013
New Zealand Winegrowers
Mechanical thinning and yield production
Mike Trought and Sue Neal, Plant & Food Research
Reports
The effects of manipulating wine-grape vine growth on
the allocation of photo-assimilate between fruit and
vegetative sinks
M Greven et al. Plant and Food Research
Tendrils as a source of seasonal carryover of Botrytis
cinerea in vineyards
D Mundy - Plant and Food Research
Cryopreservation of grapevine for generating and
maintaining high-health germplasm
R Pathirana and A McLachlan - Plant and Food Research
Research
11
Research
New opportunities for sustainable grape thinning
(SFF): Interim report, end of year 1
M Trought et al. Plant and Food Research
Detection of Plasmopara viticola (grapevine downy
mildew) oospores in New Zealand
P Wood et al. Plant and Food Research
The effects of light on grape berry biochemistry: an
advanced approach to provide new insight into canopy
management and quality wine production.
B Jordan, S Gregan and L Liu - Lincoln University
Effect of harvest technology on grape and wine
components of importance for protein stability
R Harrison et al. Lincoln University
Managing Grapevine leafroll-associated virus 3 in red
grape varieties: Final report
V Bell et al. Plant and Food Research
Grapevine Leaf Roll associated Virus (GLRaV3) Research
Programme - Industry Impact Overview
G McCarthy - Sutton McCarthy Limited
Satellites for improved irrigation advice
M Greven and W Meijninger - Plant and Food Research
Seasonal fluctuations in grapevine yield components
Mike Trought - Plant and Food Research
Slipskin of grapes caused by infection by Botrytis
cinerea: a review
D Mundy - Plant and Food Research
An analysis of the carry-over effects of early defoliation
and a comparison of mechanical defoliation versus
hand defoliation on the reduction of rot incidence/
severity and their effects on composition of Hawke’s
Bay red and white grapes and wine
M Krasnow et al. Eastern Institute of Technology
Tools for manipulating Sauvignon blanc wine flavour
and aroma: Harvest and processing of grapes - yearend
report 2012
C Grose et al. Plant and Food Research
Potassium nutrition in the vineyard: Implications for
grapevine development and wine composition
M Trought - Plant and Food Research and C Winefield Lincoln University
Improving management of grapevine trunk diseases in
New Zealand Final
M Sosnowski - South Australian Research and
Development Institute and D Mundy Plant & Food
Research
Identification and quantification of chiral volatile
compounds in New Zealand wines that affect aroma
Roland Harrison – Lincoln University
Botrytis decision support (BDS) industry training &
Botrytis sampling protocols
R Beresford et al. Plant and Food Research
The Organic Focus Vineyard Project Annual Report
2011-12
R Reider - OWNZ
Research Projects Funded this year
Quality Wine Styles for
Existing and Developing
Markets
Literature review of grape and wine anthocyanins
and phenolics to give viticulturists and winemakers
knowledge
Lincoln University (Roland Harrison)
Preliminary investigation of factors responsible for
variability in tartaric acid additions to Pinot noir
Lincoln University (Roland Harrison)
Manipulation of methoxypyrazine (MP) levels in
Sauvignon blanc wine through leaf and rachis additions
Plant and Food Research (Claire Grose)
Investigation of perceived minerality in white wine
Lincoln University (Wendy Parr)
Sensory effects of defoliation timing and method on
Sauvignon blanc, Chardonnay, Merlot, and Cabernet
Sauvignon
Eastern Institute of Technology (EIT) (Mark Krasnow)
Chinese consumers’ preferences and attitudes to
wine: Review of literature including Chinese Language
Publications
Plant and Food Research (Roger Harker)
Sustainability/Organics
Organic Focus Vineyard Project
Organic Winegrowers New Zealand (Rebecca Reider)
Supported by MPI Sustainable Farming Fund
Effects of undervine vegetation management on grape
quality, vine performance, grape composition, and soil
properties
Eastern Institute of Technology (EIT) (Mark Krasnow)
Pests and Disease
Influence of juice pH on thiol production
Plant and Food Research (Claire Grose)
Implementation of Virus Elimination Strategy
Various (Nick Hoskins – Project Manager) Supported by
MPI Sustainable Farming Fund
Identification of natural genetic variation in grapevine
contributing to pathogen resistance
Lincoln University (Chris Winefield)
Review of New Zealand and other related trunk disease
information
Plant and Food Research (Dion Mundy)
The development of a functional genomics tool for the
capture and characterization of transposon mutants in
Vitis Vinifera (PhD Scholarship)
Rod Bonfiglioli Scholarship Lincoln University (Darrell
Lizamore)
Managing Botrytis in New Zealand Viticulture
Vino Vitis Ltd (Ruby Andrews)
12 Research
Understanding causes of slip skin
Plant and Food Research (Rob Beresford)
Botrytis decision support (BDS) industry training &
Botrytis sampling protocols
Plant and Food Research (Rob Beresford)
Cost Reduction/Increased
Profitability
New opportunities for sustainable grape thinning
Plant and Food Research (Mike Trought) Supported by
MPI Sustainable Farming Fund
Reduced berry size and Botrytis tolerance through
trauma to the vine
Plant and Food Research (Mike Trought)
Information Resources
The following
summarises the
information and
communication
resources provided
by New Zealand
Winegrowers.
A core function of New Zealand
Winegrowers is the provision of
up-to-date information delivered
in a timely manner to both
members and a wider trade and
consumer audience. In addition
to the abundance of information
and reports downloadable from
the new members’ website
nzwine.com/members, New
Zealand Winegrowers also
produces a wide range of printed
publications, brochures and
promotional items, ranging from
spray schedules to varietal sales
guides for international retail
staff. A monthly newsletter is also
emailed directly to all members
and the informative New Zealand
Winegrowers’ magazine is
distributed bi-monthly.
SURVEYS, PUBLICATIONS AND REPORTS
Industry Surveys & Reports
Monthly New Zealand Wine Export Report
New Zealand Winegrowers
Monthly Domestic Market Reports
New Zealand Winegrowers
New Zealand Wine Industry Key Performance Indicator
Snapshots
New Zealand Winegrowers
New Zealand Winegrowers Export Wine Grape Spray
Schedule
New Zealand Winegrowers
Vineyard Register Report 2012
New Zealand Winegrowers
International Labelling Matrix April 2013
New Zealand Winegrowers
Vineyard, Winemaking and
Cellar Door Practices
Seasonal Vineyard Workers – A Practical Guide to Your
Legal Obligations (2nd Edition) June 2013
New Zealand Winegrowers/Bell Gully
International Winemaking Practices Guide (7th Edition)
March 2013
New Zealand Winegrowers
Cellar Door and the Law April 2012
New Zealand Winegrowers
New Zealand Winegrowers Board Meetings Reports
New Zealand Winegrowers
Annual New Zealand Wine Marketing Programme
New Zealand Winegrowers
Annual New Zealand Wine Global Events Programme
New Zealand Winegrowers
Euromonitor Country Market Reports for 14 Countries
New Zealand Winegrowers
New Zealand Wine Promotional Material (varietal and
regional guides, maps, promo items, etc.)
New Zealand Winegrowers (Available for purchase)
Nielsen Scantrak Data Reports (Australia and UK)
New Zealand Winegrowers
Marketing and
communications
Sustainability Communications Resources
New Zealand Winegrowers (see sustainability report)
Monthly Newsletter to Members
New Zealand Winegrowers
Guide to Market (USA)
New Zealand Winegrowers
APEC Wine Regulators Forum 2012 meeting papers
APEC Member States
New Zealand Winegrower Magazine
Published by Rural News Group Ltd under authority of
New Zealand Winegrowers
Wine Intelligence Reports for 11 Countries (Within
Europe)
New Zealand Winegrowers
International Labelling Guide (21st Edition) April 2013
New Zealand Winegrowers
New Zealand Winegrowers Post Event Reports
New Zealand Winegrowers
Pricing Calculators (Australia and UK)
New Zealand Winegrowers
Viticulture Monitoring Programme
New Zealand Winegrowers
Labelling and International
Market Access
Information resources 13
Sustainability
Telling the sustainability
story
Building our sustainability
credentials
Sustainability is important to
the New Zealand wine sector.
Sustainability helps to produce great
wines, protects the environment and
our people, and provides assurance
to our consumers.
Our sustainability programmes
aim to combine the best of
existing practices with exciting
new innovations and techniques.
This guarantees evolution over
time and ensures growers and
wineries will be positioned to meet
changing consumer and regulatory
demands. The sustainability
portfolio is focused on providing
members with the tools necessary
to implement best practices.
We have developed a range of
resources to explain the meaning of
sustainability for the New Zealand
wine sector. These include:
Web pages on nzwine.com
11 downloadable factsheets
10 videos and PowerPoint
presentation
A Sustainability Consumer
brochure
Media kit
These resources are available
to members and the public.
International media have drawn on
these resources already, and have
included elements from them in
more than 20 articles.
The web pages on nzwine.com
detail how sustainability really
works in our sector. The pages
demonstrate the practical steps
that are being taken every day by
growers and wineries to protect
and enhance our environment, our
people and our society.
14 Sustainability
In partnership with Organic
Winegrowers New Zealand the
organic focus vineyard project
has provided online resources,
and hosted three workshops in
three regions, for those wanting
information on managing the
transition of vineyards to organics.
We continue to work together
to promote this element of
sustainability and assist wineries
with regulatory requirements for
access to markets.
Reporting
Sustainable Winegrowing New
Zealand (SWNZ) provides a range
of reports that assist growers
and wineries to make effective
management decisions. SWNZ
disseminates good practice
guidelines and reports on individual
and sector performance across all
of the sustainability pillars.
Our sustainability
programmes aim to
combine the best of
existing practices
with exciting new
innovations and
techniques.
Energy and water use
140 wineries and 1,621 vineyards
received individual energy
and water use benchmarking
reports
National reports on vineyard
and winery water and energy
use have been generated and
the information presented
at 3 winery and 10 vineyard
workshops.
From the winery data a
resource on approaches to
optimising refrigeration use is
being developed.
Agrichemical use
The first agrichemical use
reports and summaries were
presented at 10 technical
workshops across 8 regions.
Over 200,000 individual spray
diary entries have been entered
into the SWNZ database,
Sustainability
the first time and continue
to support the Deloitte Wine
Industry Benchmarking
Reports.
providing a comprehensive
collection of industry spray
practices.
A free spray diary management
tool (Grapelink) was released
this season which has been
used by 500 members to
submit their spray diaries. High
levels of electronic submission
will allow rapid processing and
reporting back.
Financial benchmarking
Good financial and business
management is also a core
element of sustainability.
We funded the Viticulture
Monitoring Programme for
Consideration is being given to
developing a voluntary industry
financial benchmarking module
to be deployed through SWNZ.
To improve the value of reporting
back to members we have partnered
with a major government-funded
research programme focused on
developing meaningful sustainability
indicators and business tools.
is a partnership of diverse sectors
in primary production, and various
research organisations, and will
run for six years. A pilot project
of 30 vineyards and wineries is
being established to streamline
the SWNZ scorecard and test the
relevance of various environmental
indictors for supporting good
management decisions. Associated
with this project is a study into
the use of SWNZ certification as
a means reduce compliance costs
associated with reducing regulatory
requirements.
This project entitled “The New
Zealand Sustainability Dashboard”
“New Zealand is certainly not the
only country that has launched a
sustainable scheme, but it is clearly
one of the most successful. This is
something that seems to resonate
ever-more with consumers around
the world.”
John Szabo — The National Post, Canada, March 2013
Sustainability 15
Marketing
We enhance our
strategy development
and our members’
insights with market
knowledge.
Zealand Winegrowers and New
Zealand Trade and Enterprise
(NZTE) launched the multi-year
wine market development
programme which aims to
accelerate the growth of
New Zealand wine exports
to China and Northern Europe.
NZTE invested $1.5 million into
the programme in 2012/2013.
Other significant achievements
over the past year include:
Deepening the understanding of
New Zealand wine amongst trade,
media and educator influencers is
central to the Marketing activity.
We develop strong relationships
with these influencers, bringing
them to New Zealand and inspiring
them to write articles or carry out
education for us in their home
country. This is supported with
high quality collateral and websites
to create consistent messages
about New Zealand’s premium,
sustainable and diverse wines. In
addition we enhance our strategy
development and our members’
insights with market knowledge.
The principle focus is on supporting
profitable growth for our members
in North America (USA and
Canada), Asia, in particular China,
and Northern Europe. A lower
level of activity also protects our
competitive position in Australia
and the UK.
The largest ever joint programme
between the New Zealand wine
industry and government was
launched in August 2012. New
16 Marketing
The hosting of 74 influencer
visitors to New Zealand, which
included 19 funded by NZTE.
In total 23 came from Asia, 14
from Northern Europe, 8 from
USA, 7 from Canada, 10 from
Australia and 12 from UK/
Ireland. In total 743 visits were
conducted to wineries and
regional bodies. These visitors
generated significant press
coverage and are ambassadors
for our wines.
Organising 27 seminars around
the world on topics which
covered our key regions and
varietals.
The first ever New Zealand
Winegrowers office in Asia
was opened in Hong Kong in
October 2012 to support the
growth of exports in the region.
The first ever Advanced
Certificate in New Zealand
wine was created with NZTE
specifically for the Chinese
market. This two day intensive
course was developed with Bob
Campbell MW and launched in
June 2013 in Shanghai with 25
key influencers.
The launch of the America’s
Cup leverage programme in
San Francisco in May 2013.
New Zealand Winegrowers
and NZTE are supporting a
multi-faceted programme that
includes over 20 restaurants
featuring New Zealand wines
and two masterclasses for
influencers from around USA
and Canada at the Emirates
Team New Zealand base, as well
as a social media programme.
The development of a plan with
Société des alcools du Québec
in Canada to double New
Zealand wine sales in Quebec in
the next five years.
Increased press coverage for
New Zealand wines in Germany,
Sweden and Netherlands as a
result of the joint New Zealand
Winegrowers/NZTE wine
programme.
Continued strong support
from anchor sponsors of New
Zealand Winegrowers activities:
Air New Zealand, O-I New
Zealand and JF Hillebrand.
List of visitors to New Zealand including NZTE visitors
Visitor
Role/Organisation/ Publication
Visitor
Role/Organisation/ Publication
Asia
Chuck Hayward
Buyer at JJ Buckley
China
Marcia Gagliardi
Tablehopper.com
Ian Burrows
Wine Director at Atelier Crenn
Demei Li
La Revue du Vin de France
Jun Fang
Wine & Spirit Magazine , C2 One Living Magazine
Zhen MA
Wine in China Magazine
Denis Lin
CEO of EduVino Consulting Shanghai
Eddie Cheung
WineSpace.com
Fongyee Walker
Dragon Phoenix Fine Wine Consulting
Isabelle Xie
La Revue Du Vin De France
Jin Yang
WineNice.com
Martin Hou
Wine-press
Stephen Li
Ease Scent, Beijing
Terry Xu
YESMYWINE.com
Kent Tsang
Wine Magazine
Elve Liu
Madame Figaro
Fan Yiren
Blogger
Sophie Liu
Wine World, Wine & Taste and World Cuisine
Hong Kong
Zachary Yu
Cru Magazine, Chief hotel Sommelier at Langham
Chris So
Winelist.hk
Jeannie Cho Lee MW
Decanter UK & Chinese editions
Ned Goodwin MW
Prestige Magazine
Yoshiji Sato
Shuhan News
Yutaka Kawada
Sommelier, Grand Hyatt Tokyo
Malaysia
Montreal Gazette
Janet Dorozynski PhD
Winealign
Bret Mitchell
CEO Nova Scotia Liquor Board
David Lawrason
Winealign.com, Wine Access, Toronto Life Magazine,
Ottawa Magazine
Benoît Beaudet and
Nathalie Carrière
Quebec Liquor Board
John Szabo MS
Wine Access, winealign.com, Master Sommelier
Europe
Germany
Richard Grosche
Weinwirtschaff, Weinwelt, Meininger
Felicity Carter
Wine Business International, Meininger
Hendrik Thoma MS
Der Feinschmecker
Uwe Lehmann and
Manuela Blisse
Freelance writers
Rainer Schafer
FINE-Das Weinmagazin
Ireland
The Sunday Times (Irish Edition), winerepublic.com, radio
broadcaster
Netherlands
Cees van Casteren
Persjwin Magazine, Proeschrift Magazine, Der Gelderlander
(daily newspaper)
Cuno van' t Hoff
Blogger, Cuno 2013 Wine Guide, Het Financieel Dagblad'
(Financial paper)
Sommelier at The Saujana Hotel, Kuala Lumpur
Sweden
Singapore
Lisa Perroti Brown MW
Bill Zacharkiw
Martin Moran MW
Japan
Shivanese
Ramasamy
Canada
Jan Rosborn
Consultant, Educator Sommelier Association, Wine Writers
Association
Jay Arrenhius
Vinsider (Svenska Dagbladet)
Håkan Larsson
Alt om Vin Magazine, SVT 1, Chairman Swedish Wine Writers
Association
Bengt-Göran
Kronstam
Alt om Vin Magazine, Daily Newspaper Dagens Nyheter
Jan Peterson
Munskänkarna (Trade), Livet's Goda (consumer)
Lars Trogen
Head Sommelier at Riche and Teatergrillen
Wine Advocate
USA
Alder Yarrow
Blogger vinography.com, Jancis's Purple Pages
Jordan McKay
Freelance writer
Rajat Parr
Wine Director Michael Mina Group
Matt Kramer
Wine Spectator
Chantal Martineau
Islands Magazine, Huffington Post, Saveur
Marketing 17
Marketing
List of visitors to New Zealand including NZTE visitors (continued)
Visitor
Role/Organisation/ Publication
Visitor
Role/Organisation/ Publication
Australia
UK
Andrew Shaw
Wine Buyers, Waitrose
Nick Stock and David
Brookes
Good Wine Guide, Gourmet Traveller Wine Magazine,
Vinosense and wineLENS
Julia Harding MW
Jancis Robinson.com Purple Pages
Simon Cairns, &
Andrew Turner
Wine Buyers, Morrisons
Tyson Stelzer
Freelance writer
Navneet Singh
Industry consultant in Australia, India and Asia
Kat Wiggins
Lay & Wheeler (Wine Marlborough scholarship)
Ben Edwards
The Wine Guide, President Sommeliers Association
Oz Clarke
Writer/broadcaster
Judy Sarris
Gourmet Traveller Wine Magazine
Tim Atkin MW
Three Wine Men, Off Licence News, Imbibe & Timatkin.com
Mike Bennie
Matthew Jukes
Daily Mail, Decanter, Moneyweek, matthewjukes.com
Freelance writer, Time Out Sydney, Men's Style,
wineFront.com.au
Graham Nash
Wine buyer, Tesco
Nick Ryan
Gourmet Traveller Wine Magazine, GQ Magazine, Sunday
Mail
Matt Smith
Wine buyer, Waitrose
Philip Rich
Prince Wine Store, Australian Financial Review
Samantha Payne
Freelance writer and restaurant consultant
EVENTS 2012/2013
Country
City
Month
Name
Type
Audience
USA
New York
August 2012
Steve Tanzer Tasting
Media Tasting
Media
UK
London
September 2012
The Three Wine Men
Consumer Fair
Public, Media
Canada
Nova Scotia
September 2012
Port of Wines Festival
Consumer Fair
Public, Media
UK
Cardiff
October 2012
The Three Wine Men
Consumer Fair
Public, Media
UK
London
October 2012
New Release Trade Tasting
Tasting
Public, Media, On-Trade, Sommeliers, Retail Buyers,
Importers/Distributors
UK
London
November 2012
The Wine Gang
Consumer Fair
Public, Media
UK
Manchester
December 2012
The Three Wine Men
Consumer Fair
Public, Media
UK
London
December 2012
The Three Wine Men
Consumer Fair
Public, Media
Ireland
Dublin
February 2013
Annual Trade and Consumer Tasting
Wine Fair
Public, Media, On-Trade, Sommeliers, Retail Buyers
UK
London
February 2013
Annual Trade and Consumer Tasting
Wine Fair
Public, Media, On-Trade, Sommeliers, Retail Buyers
Canada
Vancouver
February 2013
Vancouver International Wine Festival
Consumer Fair
Public, Media
Japan
Tokyo
February 2013
New Zealand Wine Fair
Wine Fair
Public, Media, On-Trade, Sommeliers, Retail Buyers,
Importers/Distributors
Japan
Osaka
February 2013
New Zealand Wine Fair
Wine Fair
Public, Media, On-Trade, Sommeliers, Retail Buyers,
Importers/Distributors
Australia
Melbourne
February 2013
New Zealand in a Glass East Coast
Wine Fair
Public, Media, On-Trade, Sommeliers, Retail Buyers,
Distributors
Australia
Sydney
February 2013
New Zealand in a Glass East Coast
Wine Fair
Public, Media, On-Trade, Sommeliers, Retail Buyers,
Distributors
18 Marketing
EVENTS 2012/2013 (continued)
Country
City
Month
Name
Type
Audience
Australia
Brisbane
March 2013
New Zealand in a Glass East Coast
Wine Fair
Public, Media, On-Trade, Sommeliers, Retail Buyers,
Distributors
Germany
Düsseldorf
March 2013
ProWein International Wine Fair
Wine Fair
Media, On-Trade, Sommeliers, Retail Buyers,
Importers/Distributors
Canada
British
Columbia
April 2013
British Columbia Liquor Distribution
Branch In-store Promotion
Promotion
Public, Trade
Canada
Vancouver
April 2013
New Zealand Wine Fair
Wine Fair
Public, Media, On-Trade, Sommeliers, Retail Buyers,
Importers/Distributors
Canada
Winnipeg
May 2013
Winnipeg Wine Festival
Consumer Fair
Public, Media, Trade
Canada
Quebec City
May 2013
New Zealand Wine Fair
Wine Fair
Media, On-Trade, Sommeliers, Retail Buyers,
Importers/Distributors
Canada
Montreal
May 2013
New Zealand Wine Fair
Wine Fair
Media, On-Trade, Sommeliers, Retail Buyers,
Importers/Distributors
Canada
Toronto
May 2013
New Zealand Wine Fair
Wine Fair
Public, Media, On-Trade, Sommeliers, Retail Buyers,
Importers/Distributors
USA
New York
May 2013
New Zealand Wine Fair
Wine Fair
Media, On-Trade, Sommeliers, Retail Buyers,
Importers/Distributors
USA
San Francisco
May 2013
New Zealand Wine Fair
Wine Fair
Media, On-Trade, Sommeliers, Retail Buyers,
Importers/Distributors
China
Hong Kong
May 2013
New Zealand Wine Fair
Wine Fair
Public, Media, On-Trade, Sommeliers, Retail Buyers,
Importers/Distributors
China
Shanghai
May 2013
New Zealand Wine Fair
Wine Fair
Public, Media, On-Trade, Sommeliers, Retail Buyers,
Importers/Distributors
China
Beijing
May 2013
New Zealand Wine Fair
Wine Fair
Public, Media, On-Trade, Sommeliers, Retail Buyers,
Importers/Distributors
China
Guangzhou
May 2013
New Zealand Wine Fair
Wine Fair
Media, On-Trade, Sommeliers, Retail Buyers,
Importers/Distributors
Canada
Quebec
May 2013
Société des alcools du Québec Release
and In-store Promotion
Promotion
Public, Trade
Canada
Ontario
June 2013
Liquor Control Board of Ontario
VINTAGES Release, Catalogue Feature
and Media Preview
Promotion
Public, Media, Trade
“I was very impressed with the level
of honesty that I saw in NZ, coupled
with the collegiate atmosphere and
the willingness to exchange ideas
and information.”
Felicity Carter — wine writer, Germany, post trip survey, February 2013
Marketing 19
Wine Awards
AIR New Zealand WINE AWARDS trophy winners 2012
Air New Zealand Champion Wine of the Show
Grasshopper Rock Central Otago Earnscleugh Vineyard
Pinot Noir 2010
O-I New Zealand Reserve Wine of the Show
Matua Valley Single Vineyard Marlborough
Chardonnay 2011
Label and Litho Limited Champion Sauvignon Blanc
Wither Hills Marlborough Sauvignon Blanc 2012
Rabobank New Zealand Limited Champion Chardonnay
Matua Valley Single Vineyard Marlborough
Chardonnay 2011
Guala Closures New Zealand Champion Pinot Gris
Eradus Awatere Valley Marlborough Pinot Gris 2012
Plant & Food Research Champion Riesling
Aspiring Flats Bendigo Central Otago Riesling 2012
Coast FM Champion Gewürztraminer
Lawson’s Dry Hills Marlborough Gewürztraminer 2010
BDO Champion Other White and Rosé Wine
Coopers Creek SV Gisborne Albariño ‘Bell-Ringer’ 2012
Wineworks Champion Sparkling Wine
Lindauer Classic Rosé NV
New World Champion Open White Wine
Wither Hills Marlborough Sauvignon Blanc 2012
Kapiti Champion Dessert Wine
Greystone Waipara Valley Basket Star Riesling 2011
Fairfax Media Champion Open Red Wine
Rockburn Central Otago Pinot Noir 2011
JF Hillebrand New Zealand Ltd Champion Pinot Noir
Grasshopper Rock Central Otago Earnscleugh Vineyard
Pinot Noir 2010
Waitoa Free Range Chicken Champion Exhibition White
or Sparkling Wine
Villa Maria Single Vineyard Ihumatao Auckland
Chardonnay 2011
Fruitfed Supplies Limited Champion Syrah
Passage Rock Reserve Waiheke Island Syrah 2010
New Zealand Winegrowers Champion Merlot
Villa Maria Reserve Gimblett Gravels Hawke’s Bay
Merlot 2010
Stuff.co.nz Champion Exhibition Red Wine
Vidal Legacy Series Gimblett Gravels Hawke’s Bay
Syrah 2009
Gold Medal Vintage Insurance Champion Cabernet
Sauvignon or Merlot/Cabernet Blend
Esk Valley Winemakers Reserve Hawke’s Bay Merlot
Malbec Cabernet Sauvignon 2009
New Zealand Winegrowers Champion Other Red Wine
Trinity Hill Gimblett Gravels Hawke’s Bay Tempranillo
2010
BRAGATO WINE AWARDS TROPHY winners 2012
Champion Wine of Show and Bragato Trophy Winner
Villa Maria Single Vineyard Ihumatao Chardonnay 2011
Brett Donaldson, Ihumatao Vineyard - Auckland
Champion Sparkling Wine
No 1 Family Estate Cuvée Remy NV
Daniel Le Brun, No 1 Family Estate
Richard Smart Trophy and Reserve Champion Wine
Rockburn Central Otago Pinot Noir 2010
Chris James, Richard Bunton, Paul Halford, Rockburn
Wines – Central Otago
Champion Dessert Wine
Pasquale Shrivel 2011
Antonio Pasquale, Kurow Estate and Riverside Vineyard
- Oamaru
Sustainability Trophy
Villa Maria Single Vineyard Ihumatao Chardonnay 2011
Brett Donaldson, Ihumatao Vineyard - Auckland
Friedrich Wohnsiedler Trophy and Champion Riesling
Esk Valley Marlborough Dry Riesling 2011
Jerome Waldron, Waldron Vineyard
New Zealand Wine Cellars Spence Brothers Trophy and
Champion Sauvignon Blanc
Yealands Estate Marlborough Sauvignon Blanc 2012
Peter Yealands, Yealands Estate - Marlborough
Brother Cyprian Trophy and Champion Pinot Gris
Greystone Waipara Valley Pinot Gris 2011
Bruce Thomas and Nick Gill, Greystone Wines
Bill Irwin Trophy and Champion Chardonnay
Villa Maria Single Vineyard Ihumatao Chardonnay 2011
Brett Donaldson, Ihumatao Vineyard - Auckland
20
Champion Other White Wine
Coopers Creek SV Gisborne Albariño Bell-Ringer 2012
Doug and Delwyn Bell, Bell Vineyard – Gisborne
Mike Wolter Memorial Trophy and Champion Pinot Noir
Rockburn Central Otago Pinot Noir 2010
Chris James, Richard Bunton, Paul Halford, Rockburn
Wines – Central Otago
Tom Mcdonald Memorial Trophy and Champion Classical
Red Wine
Mills Reef Elspeth Gimblett Gravels Cabernet Merlot 2010
Paul McEvoy, Mere Road – Hawke’s Bay
Champion Merlot
Villa Maria Reserve Hawke’s Bay Merlot 2009
Phil Holden, Omahu Gravels Vineyard – Hawke’s Bay
Alan Limmer Trophy and Champion Syrah
Mills Reef Elspeth Gimblett Gravels Syrah 2010
Paul McEvoy, Trust Vineyard – Hawke’s Bay
Champion Other Red Wine
Villa Maria Reserve Gimblett Gravels Malbec 2009
Phil Holden, Omahu Gravels Vineyard – Hawke’s Bay
Wine awards
NEW ZEALAND WINE industry key performance indicators:
Year end June 2013
Total value of Exports
$1.21
Growth markets –
FOB VALUE
USA
$283.7m
13%
Billion
3%
Export price
Packaged wine
Bulk white wine
Per litre
Per litre
$8.41
$3.76
30%
Unchanged
Canada
$78.2m
10%
China
$26.9m
6%
Hong Kong
$20.5m
11%
Germany
Mature markets – average in-market price per bottle
Australia
United Kingdom
$13.04 £6.70
2%
6%
Share of total exports by volume
$9.5m
25%
Netherlands
$24.8m
Unchanged
84.5% Sauvignon
Blanc
15.5% Other
varietals
Statistics
Summary: New Zealand Wine (2004-2013)
1
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Number of Wineries
463
516
530
543
585
643
672
697
703
698
Number of Growers
589
818
866
1003
1060
1117
N/A
791
824
833
Producing Area
(hectares)
18,112
21,002
22,616
25,355
29,310
31,964
33,428.0
33,400
35,337
35,733
Average Yield
(tonnes per hectare)
9.1
6.9
8.2
8.1
9.7
8.9
8.0
9.8
7.6
9.7
Average Grape Price
(NZ$ per tonne)
1,876
1,792
2,022
1,981
2,161
1,629
1,293
1,239
1,359
N/A
Tonnes Crushed
165,500
142,000
185,000
205,000
285,000
285,000
266,000
328,000
269,000
345,000
Total Production
(millions of litres)
119.2
102.0
133.2
147.6
205.2
205.2
190.0
235.0
194.0
248.4
Domestic Sales of NZ Wine
(millions of litres NZ Wine)
35.5
45.0
50.0
51.0
46.5
59.3
56.7
66.3
64.6
52.4 1
Consumption per Capita NZ wine
(litres NZ wine)
8.8
11.2
12.1
12.2
11.1
13.9
13.0
15.2
14.7
11.8 1
Total sales of all wine
(millions of litres)
79.7
81.7
86.0
91.8
87.4
92.7
92.1
93.9
91.9
93.3 1
Consumption per capita
all wines (litres)
19.6
19.8
20.6
21.7
20.8
21.5
21.1
21.3
20.9
21.1 1
Export Volume
(millions of litres)
31.1
51.4
57.8
76.0
88.6
112.6
142.0
154.7
178.9
169.6
Export Value
(millions of NZ$ FOB)
302.6
434.9
512.4
698.3
797.8
991.7
1,041
1,094
1,177
1,211
Estimate only
22 Statistics
New Zealand Winegrowers Membership (2004-2013)
Wineries By Category 1
2004
2005
2006
2007 1
2008 2
2009
2010
2011
2012
2013
Category 1
425
466
482
483
523
577
605
615
622
613
Category 2
34
44
42
51
56
60
61
73
71
75
Category 3
4
6
6
9
6
6
6
10
10
10
Total
463
516
530
543
585
643
672
698
703
698
1
U p to 2007: Category I — annual sales not exceeding 200,000 litres Category 2 — annual sales between 200,000 and 2,000,000 litres
Category 3 — annual sales exceeding 2,000,000 litres
2
F rom 2008: Category I — annual sales not exceeding 200,000 litres Category 2 — annual sales between 200,000 and 4,000,000 litres
Category 3 — annual sales exceeding 4,000,000 litres
Wineries By Region
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Northland
8
10
10
11
14
14
14
15
16
13
Auckland
88
90
91
92
103
109
111
117
118
116
Waikato/Bay of Plenty
13
17
18
17
19
20
21
17
15
13
Gisborne
17
19
22
19
22
24
26
24
24
21
Hawke's Bay
58
62
66
67
71
79
85
91
84
77
Wairarapa
49
54
56
57
58
61
63
64
64
65
Nelson
24
29
29
28
32
34
36
38
36
38
Marlborough
84
101
106
104
109
130
137
142
148
152
Canterbury/Waipara
46
50
48
52
54
62
61
66
68
70
Central Otago
75
82
82
89
95
103
111
115
120
124
Other Areas
1
2
2
7
8
7
7
9
10
9
Total
463
516
530
543
585
643
672
698
703
698
Grape Growers
By Region
Auck
WAIK
gisb
HB
WAIR
NELS
MARL
WAIP
CANT
OTAGO
TOTAL
2004
17
5
97
126
17
28
275
6
12
11
594
2005
18
7
108
168
33
40
415
7
12
17
825
2006
20
9
92
157
39
46
428
11
21
50
875
2007
25
4
100
186
25
58
530
12
4
63
1,007
2008
38
13
89
172
44
57
524
20
41
75
1,073
2009
44
11
87
171
48
62
568
22
38
77
1,128
2010
17
2
57
122
24
39
544
11
2
35
853
2011
9
2
54
103
24
38
551
6
2
35
824
2012
11
2
53
104
30
40
548
12
2
33
835
Statistics 23
Statistics
New Zealand Producing vineyard area (2004-2013)
By Grape Variety (ha)
2004
2005
2006
2007
2008
2009
2010 1
2011 1
2012
2013 2
Sauvignon Blanc
5,897
7,277
8,860
10,491
13,988
16,205
16,910
16,758
20,270
20,429
Pinot Noir
3,239
3,757
4,063
4,441
4,650
4,777
4,773
4,803
5,388
5,425
Chardonnay
3,617
3,804
3,779
3,918
3,881
3,911
3,865
3,823
3,229
3,253
Merlot
1,487
1,492
1,420
1,447
1,363
1,369
1,371
1,386
1,234
1,262
Riesling
666
811
853
868
917
979
986
993
770
796
Pinot Gris
381
489
762
1,146
1,383
1,501
1,763
1,725
2,485
2,477
Cabernet Sauvignon
687
614
531
524
516
517
519
519
305
331
Gewürztraminer
210
257
284
293
316
311
314
313
347
334
Syrah
183
211
214
257
278
293
297
299
387
419
Semillon
306
240
229
230
199
201
185
182
77
71
Cabernet Franc
213
180
164
168
166
163
161
161
119
117
Malbec
168
163
155
160
156
156
157
157
140
147
Muscat Varieties
136
139
140
139
135
135
125
125
48
50
Müller Thurgau
155
137
116
106
79
79
78
78
2
11
Pinotage
82
85
90
88
74
74
74
74
50
47
Chenin Blanc
72
58
59
50
50
50
47
47
21
25
Reichensteiner
61
59
61
66
72
72
72
72
14
14
Other & Unknown
552
1,229
836
963
1,087
1,171
1,731
1,885
449
524
Total
18,112
21,002
22,616
25,355
29,310
31,964
33,428
33,400
35,335
35,733 3
By Region (HA)
2004
2005
2006
2007
2008
2009
2010 1
2011 1
2012
2013 2
Auckland/Northland
591
514
504
533
534
543
550
556
411
406
Waikato/Bay of Plenty
151
148
150
145
147
147
147
147
24
24
Gisborne
1,810
1,890
1,913
2,133
2,142
2,149
2,083
2,072
1,635
1,608
Hawke's Bay
3,873
4,249
4,346
4,665
4,899
4,921
4,947
4,993
5,030
5,093
Wairarapa
737
779
777
827
855
859
871
882
979
972
Marlborough
8,539
9,944
11,488
13,187
15,915
18,401
19,295
19,024
22,956
23,232
Nelson
548
646
695
782
794
813
842
861
1,011
1,032
Canterbury/Waipara
641
853
925
1,034
1,732
1,763
1,779
1,809
1,371
1,454
Central Otago
844
978
1,253
1,415
1,552
1,532
1,540
1,540
1,917
1,909
Other & Unknown
378
1,001
565
634
770
836
1,374
1,516
0
0
Total
18,112
21,002
22,616
25,355
29,310
31,964
33,428
33,400
35,334
35,733 3
Forward estimate
Forward estimate from 2012 Vineyard Register Report
3
Total corrected to account for assumed vineyard underestimation
Source: New Zealand Winegrowers' Vineyard Surveys
1
2
24 Statistics
New Zealand Vintages (2004-2013)
By Grape Variety (tonnes)
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Sauvignon Blanc
67,773
63,297
96,686
102,426
169,613
177,647
174,247
Pinot Noir
20,145
14,578
22,062
20,699
32,878
27,547
23,655
224,412
181,121
228,781
31,156
23,285
31,775
Chardonnay
35,597
29,741
26,944
38,792
33,346
34,393
Pinot Gris
1,888
1,655
3,675
6,053
12,417
11,410
26,322
25,580
22,855
27,184
12,810
17,787
15,347
22,042
Merlot
9,330
9,194
11,206
11,714
10,166
Riesling
5,647
4,792
6,745
6,017
8,547
11,723
8,885
9,092
8,046
10,076
6,316
5,416
6,118
4,989
5,932
Syrah
691
758
1,057
1,514
1,452
1,500
2,112
1,741
1,431
2,240
Gewürztraminer
1,325
1,164
1,532
2,052
2,101
2,123
1,556
1,836
1,249
1,788
Cabernet Sauvignon
4,045
3,018
2,659
2,462
2,270
2,304
2,203
1,667
1,120
1,465
Other White Vinifera
668
360
344
415
247
249
248
543
342
754
Malbec
1,106
763
1,325
1,086
1,036
972
761
764
694
825
Semillon
3,511
2,388
2,664
2,929
2,561
1,667
1,362
689
596
721
Muscat Varieties
1,828
2,098
1,532
2,017
1,697
1,505
793
550
578
634
155
176
543
573
784
854
781
839
519
858
782
673
819
688
735
552
488
414
421
Pinotage
917
708
631
890
719
694
467
476
292
400
Other Red Vinifera
400
459
262
227
291
262
602
556
307
262
163
220
1,140
675
762
512
681
0
410
158
194
183
Viognier
Cabernet Franc
Arneis
Reichensteiner
Chenin Blanc
1,325
629
337
212
151
93
79
78
80
94
Müller Thurgau
3,888
2,144
1,573
1,437
847
506
81
77
2
2
All Hybrids
17
47
40
8
69
17
30
42
1
19
Survey Total
162,100
139,406
182,885
202,823
282,352
282,447
263,445
324,591
263,944
336,337
Industry total
1
165,500
142,000
185,000 205,000 285,000 285,000 266,000 328,000 269,000 345,000
By Region (TONNES)
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Northland
144
183
208
203
204
148
178
111
92
130
Auckland
1,497
948
1,345
1,241
1,604
1,615
1,325
1,464
1,220
789
Waikato/Bay of Plenty
457
210
261
212
192
202
118
51
7
12
Gisborne
25,346
22,493
18,049
26,034
23,911
23,093
18,316
14,450
15,590
15,567
Hawke's Bay
30,429
28,098
33,287
41,963
34,284
40,985
38,860
35,533
32,793
38,829
Wairarapa
2,820
1,649
3,008
1,949
4,105
4,421
3,942
3,598
4,271
4,798
Marlborough
92,581
81,034
113,436
120,888
194,639
192,128
182,658
244,893
188,649
251,630
Nelson
4,563
2,454
5,623
5,190
7,002
7,740
5,963
7,854
6,129
7,777
Canterbury/Waipara
2,825
895
3,051
1,699
6,881
5,476
5,870
9,485
7,079
8,348
Central Otago
1,439
1,441
4,612
3,434
9,495
6,218
6,196
7,104
8,115
8,407
421
19
49
0
0
282,447
263,445
324,591
263,944
336,337
Other
6
Survey Total
162,100
139,406
182,885
202,823
282,352
Industry total 1
165,500
142,000
185,000 205,000 285,000 285,000 266,000 328,000 269,000 345,000
The data shown are the results from the New Zealand Winegrowers’ Annual Vintage Surveys, whereas ‘Industry Total’ represents the tonnes crushed by the total wine industry.
The difference between ‘Total’ and ‘Industry Total’ is data from wine companies who did not respond to the Vintage Survey
Source: New Zealand Winegrowers' Annual Vintage Surveys
1
Statistics 25
Statistics
New Zealand Wine Exports by market (2004-2013)
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Australia
L
NZ$
5.654
56.285
9.762
88.033
13.180
122.441
18.632
179.933
24.633
246.696
37.343
323.312
45.937
327.098
45.263
337.740
53.474
380.473
49.764
373.048
USA
L
NZ$
7.266
80.026
12.975
113.237
14.411
138.411
18.712
175.515
19.492
159.787
22.181
223.666
26.360
211.613
32.223
231.922
39.481
251.329
43.362
283.651
United
Kingdom
L
NZ$
13.864
119.786
21.124
162.120
21.907
166.937
27.573
227.418
29.646
240.730
36.212
267.913
47.995
298.656
52.930
293.631
57.657
284.021
47.622
278.415
Canada
L
NZ$
0.700
6.934
1.477
13.907
2.061
21.888
3.182
33.870
5.219
47.060
5.055
49.498
7.143
59.141
5.705
59.180
6.509
70.906
7.272
78.177
China
L
NZ$
0.032
0.298
0.050
0.540
0.124
1.227
0.204
2.124
0.238
2.436
0.544
6.130
1.425
17.165
1.489
16.872
2.200
25.234
2.219
26.868
Netherlands
L
NZ$
0.487
4.404
1.716
12.688
1.217
10.017
1.559
13.318
1.363
12.808
2.354
20.831
2.746
21.576
4.060
27.369
4.586
26.744
4.128
26.743
Hong Kong
L
NZ$
0.225
2.209
0.301
2.992
0.358
3.428
0.444
4.528
0.610
6.171
0.624
8.870
0.947
11.951
1.307
17.629
1.524
18.393
1.570
20.474
Singapore
L
NZ$
0.137
2.009
0.292
3.556
0.439
4.401
0.474
5.996
0.756
9.507
1.000
13.370
1.031
12.464
1.164
13.984
1.149
14.515
1.285
16.148
Ireland
L
NZ$
0.461
4.307
0.573
5.200
0.844
8.158
0.853
8.920
1.496
15.012
1.498
16.501
1.816
15.784
1.844
15.643
2.158
16.326
2.052
14.420
Japan
L
NZ$
0.426
5.967
0.491
5.903
0.406
5.855
0.484
6.665
0.545
7.299
0.504
7.837
0.674
9.026
0.897
11.017
1.119
12.891
1.152
13.646
Sweden
L
NZ$
0.228
1.889
0.087
0.935
0.235
2.333
0.516
5.033
0.545
5.445
0.604
6.105
0.942
8.747
1.367
11.365
1.459
11.554
1.563
13.090
Germany
L
NZ$
0.175
2.446
0.307
3.289
0.301
2.914
0.382
3.699
0.462
5.342
0.530
5.680
0.586
4.954
0.748
5.302
1.429
7.639
1.532
9.532
Denmark
L
NZ$
0.443
4.019
0.527
4.608
0.508
4.656
0.654
6.029
0.654
5.836
1.019
6.510
1.013
5.946
0.976
6.646
1.004
6.566
0.790
5.388
Finland
L
NZ$
0.041
0.433
0.099
1.071
0.111
1.161
0.134
1.428
0.121
1.202
0.122
1.502
0.164
1.528
0.276
2.532
0.219
2.134
0.185
1.572
Norway
L
NZ$
0.004
0.042
0.021
0.219
0.014
0.087
0.037
0.338
0.033
0.337
0.069
0.621
0.068
0.623
0.169
1.529
0.205
1.483
0.224
1.591
Others
L
NZ$
1.400
15.563
2.098
21.166
2.183
32.161
2.184
23.488
2.822
32.129
2.987
33.374
2.010
23.358
4.243
41.614
4.706
46.638
4.942
47.758
Total
L
NZ$
31.101
302.599
51.373
434.856
57.791
512.362
76.024
698.303
88.636
797.797
112.647
142.032
154.661
991.721 1,040.529 1,093.973
178.880
1,176.847
169.669
1,210.525
Note: All figures are in millions
Source: Statistics New Zealand
26 Statistics
New Zealand Wine Exports by market (year end June 2013)
White
750ml
White Other
White Total
Red 750ml
Red Other
Red Total
Sparkling
Fortified
TOTAL
Australia
L
$
$/L
33.487
279.89
8.36
12.124
43.042
3.55
45.612
322.932
7.08
3.474
43.459
12.51
0.191
1.415
7.40
3.666
44.875
12.24
0.461
5.106
11.06
0.024
0.133
5.57
49.764
373.048
7.50
USA
L
$
$/L
26.454
198.703
7.51
15.036
62.897
4.18
41.49
261.6
6.31
1.823
21.554
11.82
0.011
0.065
5.88
1.834
21.619
11.79
0.426
11.38
0.004
66.88
43.362
283.651
6.54
United
Kingdom
L
$
$/L
26.604
182.361
6.85
16.733
57.597
3.44
43.338
239.959
5.54
3.823
34.753
9.09
0.068
0.444
6.51
3.892
35.197
9.04
0.391
3.257
8.31
0.001
65.06
47.622
278.415
5.85
Canada
L
$
$/L
6.396
68.688
10.74
0.219
0.811
3.69
6.616
69.5
10.50
0.631
8.135
12.89
0.005
11.27
0.631
8.141
12.89
0.023
0.534
22.31
64.14
7.272
78.177
10.75
L
$
$/L
0.834
8.323
9.97
0.021
0.279
12.83
0.856
8.602
10.04
1.316
17.241
13.10
0.043
0.934
21.48
1.359
18.176
13.37
0.002
0.044
15.17
0.045
94.43
2.219
26.868
12.11
Netherlands
L
$
$/L
2.862
19.796
6.92
0.948
3.851
4.06
3.81
23.648
6.21
0.281
2.848
10.11
0.022
0.136
6.20
0.303
2.984
9.82
0.014
0.11
7.71
Hong Kong
L
$
$/L
1.16
12.921
11.13
0.005
0.066
12.72
1.166
12.987
11.14
0.391
7.272
18.59
0.002
0.059
26.75
0.393
7.331
18.63
0.01
0.152
14.48
Singapore
L
$
$/L
0.933
11.014
11.80
0.001
0.016
8.92
0.935
11.031
11.79
0.333
4.918
14.74
0.003
0.065
16.83
0.337
4.984
14.76
0.011
0.132
11.01
1.285
16.148
12.57
Ireland
L
$
$/L
1.807
12.353
6.84
1.807
12.353
6.84
0.243
2.049
8.41
0.243
2.049
8.41
0.001
0.017
11.33
2.052
14.420
7.03
Japan
L
$
$/L
0.728
7.517
10.32
0.003
0.048
12.44
0.732
7.566
10.33
0.392
5.725
14.60
0.005
0.073
12.66
0.397
5.799
14.58
0.022
0.28
12.35
1.152
13.646
11.84
Sweden
L
$
$/L
1.307
10.363
7.93
0.024
0.108
4.50
1.331
10.471
7.87
0.203
2.419
11.88
0.028
0.198
7.07
0.231
2.618
11.29
Germany
L
$
$/L
0.5
4.455
8.90
0.96
3.934
4.10
1.46
8.39
5.74
0.071
1.129
15.76
0.009
18.75
0.072
1.139
15.79
L
$
$/L
0.512
3.578
6.99
0.191
0.645
3.37
0.703
4.223
6.00
0.086
1.159
13.40
0.004
57.84
0.086
1.164
13.44
Finland
L
$
$/L
0.106
0.964
9.07
0.007
8.64
0.107
0.972
9.07
0.041
0.364
8.86
Norway
L
$
$/L
0.136
1.024
7.51
0.072
0.322
4.47
0.208
1.346
6.46
0.016
0.244
15.22
Others
L
$
$/L
3.498
33.216
9.49
0.456
2.133
4.68
3.954
35.35
8.94
0.72
9.822
13.64
0.144
1.026
7.09
0.864
10.849
12.54
0.122
1.538
12.60
0.02
31.20
4.942
47.758
9.66
L
$
$/L
107.332
855.174
7.97
46.8
175.763
3.76
154.132
1,030.94
6.69
13.851
163.1
11.78
0.522
4.446
8.51
14.373
167.547
11.66
1.137
11.831
10.40
0.025
0.208
8.26
169.669
1,210.525
7.13
China
Denmark
TOTAL
0.007
12.07
0.041
0.371
8.91
4.128
26.743
6.48
0.002
86.73
60.00
1.570
20.474
13.04
1.563
13.090
8.37
1.532
9.532
6.22
0.001
42.67
0.790
5.388
6.82
0.185
1.572
8.49
0.036
0.228
6.30
0.224
1.591
7.08
0.016
0.244
15.22
Note: L and NZ$ figures are in millions
Source: Statistics New Zealand
Statistics 27
Statistics
New Zealand Wine Exports by Variety (2007-2013)
2007
2008
2009
2010
2011
2012
2013
Sauvignon Blanc
56.555
66.849
91.527
115.810
131.653
150.883
144.551
Pinot Noir
5.882
5.703
6.183
8.207
9.498
10.560
10.170
Chardonnay
4.230
5.541
4.789
5.234
4.888
5.510
4.914
Pinot Gris
0.608
1.256
2.036
2.769
2.648
4.091
3.612
Merlot
1.501
1.876
1.931
2.618
2.347
2.379
2.059
Sparkling
2.283
2.064
1.976
1.737
1.271
1.392
1.451
Cabernet or Merlot Blend
0.942
1.072
1.067
1.022
1.094
1.254
1.424
Generic White
0.831
0.700
1.117
0.991
0.532
0.719
0.266
Riesling
0.928
1.003
0.776
0.971
1.062
1.057
0.924
Rosé
1.144
0.963
0.704
0.559
0.622
0.586
0.490
Chardonnay Blend
0.010
0.159
0.208
0.426
0.415
0.149
0.997
Syrah
0.084
0.137
0.155
0.227
0.307
0.309
0.270
Gewürztraminer
0.162
0.131
0.146
0.162
0.306
0.202
0.192
Sauvignon Blend
0.055
0.024
0.128
0.154
0.077
0.140
0.422
Other White Varietals
0.179
0.039
0.081
0.069
0.076
0.118
0.103
Generic Red
0.252
0.082
0.035
0.068
0.022
0.021
0.043
Other Red Varietals
0.107
0.089
0.049
0.060
0.087
0.095
0.085
Cabernet Sauvignon
0.017
0.015
0.014
0.043
0.020
0.030
0.046
Sweet Wines
0.078
0.043
0.034
0.027
0.039
0.055
0.038
Fortified
0.038
0.026
0.030
0.011
0.001
0.001
0.001
Chenin Blanc
0.018
0.008
0.009
0.010
0.017
0.013
0.016
Semillon
0.009
0.013
0.003
0.001
0.008
0.002
0.003
Sparking Sauvignon
0.000
0.000
0.000
0.000
0.000
0.217
0.360
Total
75.913
87.793
113.000
141.139
156.990
179.783
172.437
1
Data will differ slightly in total volume to those obtained through Statistics New Zealand
Note: All figures are in millions of litres
Source: Wine Export Certification Service
1
28 Statistics
Wine imports into New Zealand (2004-2013)
By country of origin
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Australia
27.636
24.340
27.250
36.497
22.412
20.019
26.502
22.512
21.897
32.564
South Africa
9.648
6.151
3.385
0.768
10.414
7.594
5.860
1.710
1.694
2.579
Chile
2.319
0.668
1.038
0.953
2.593
0.858
0.102
0.062
0.530
1.935
Italy
1.380
1.632
1.614
1.850
2.312
1.523
1.067
0.995
0.858
0.865
France
1.220
0.903
1.132
1.157
1.990
1.872
0.984
1.095
1.449
2.023
Spain
0.708
0.404
0.393
0.494
0.486
0.493
0.207
0.230
0.311
0.429
Argentina
0.713
0.890
0.765
0.371
0.362
0.380
0.053
0.051
0.082
0.112
Others
1.401
0.884
0.317
0.288
0.381
0.605
0.283
0.631
0.511
0.382
Total
45.025
35.872
35.894
42.378
40.949
33.344
35.059
27.287
27.331
40.892
By Product type
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
White
23.160
16.328
17.108
21.251
17.014
11.312
13.773
8.005
7.555
16.76
Red
17.739
15.710
15.972
18.241
20.763
18.633
18.475
16.012
17.011
20.958
Sparkling
3.575
3.365
2.287
2.309
2.444
2.762
2.376
2.760
2.008
2.962
Champagne
0.385
0.376
0.415
0.438
0.609
0.559
0.381
0.447
0.679
0.883
Fortified
0.166
0.093
0.112
0.138
0.119
0.077
0.054
0.063
0.078
0.0211
Total
45.025
35.872
35.894
42.378
40.949
33.344
35.059
27.287
27.331
40.892
Note: All figures are in millions of litres
Wine imports into New Zealand (year end June 2013)
Country of origin
White
Red
Sparkling
Fortified
Total
Australia
L
$
14,159,077
22,263,147
16,735,432
66,298,325
1,491,478
7,777,238
178,923
1,540,839
32,564,910
97,879,549
South Africa
L
$
1,373,716
3,795,074
1,140,204
4,229,204
64,984
316,547
108
4,872
2,579,012
8,345,697
Chile
L
$
833,190
1,455,328
1,102,319
2,451,281
213
5,157
15
953
1,935,737
3,912,719
Italy
L
$
77,191
568,595
444,910
2,989,729
341,198
2,740,791
1,600
66,175
864,899
6,365,290
France
L
$
151,916
2,406,196
961,761
9,926,608
907,807
27,586,973
1,982
113,872
2,023,466
40,033,649
Spain
L
$
21,589
166,271
316,669
1,599,066
84,400
473,416
6,966
390,562
429,624
2,629,315
Argentina
L
$
5,585
29,173
106,707
635,422
189
1,780
-
112,481
666,375
Others
L
$
137,948
1,040,509
149,939
1,481,515
72,526
435,009
21,680
1,265,901
382,093
4,222,934
TOTAL
L
$
16,760,212
31,724,293
20,957,941
89,611,150
2,962,795
39,336,911
211,274
3,383,174
40,892,222
164,055,528
Note: All figures are in millions
Source: Statistics New Zealand
Statistics 29
Industry Boards
Wineries
NZW
WINZ
Steve Green
Carrick
Chair
Chair
Mike Spratt
Destiny Bay
Member
Member
James Millton
Millton Vineyard
Alternate
Alternate
Kate Radburnd
C J Pask Winery
Member
Deputy Chair
Blair Gibbs
Spy Valley
Member
Member
Mike Brown
Kono Beverages – Tohu Winery
Alternate
Alternate
Fabian Yukich
Villa Maria Estate
Member
Member
Fabian Partigliani
Pernod Ricard New Zealand
Member
Member
Joe Stanton
Constellation New Zealand
Member
Member
Jim Delegat
Delegat’s Wine Estate
Alternate
Alternate
NZW
NZGGC
Category One
Category Two
Category Three
Grapegrowers
John Clarke
Mal McLennan
Deputy Chair
President
Member
Vice-President
Dominic Pecchenino
Member
Member
Richard Rose
Member
Member
Gwyn Williams
Member
Member
Doug Bell
Alternate
Member
Alan Knight
Alternate
Member
Xan Harding
Alternate
Member
Chris Howell
Alternate
Member
Garth Edwards
Alternate
Member
Chairs of the Board of Directors
New Zealand Winegrowers (NZW)
2002-2004Peter V Hubscher MNZM
2004-2006 Brian J Vieceli
2006-2012Stuart Smith
2012-PresentSteve Green
Wine Institute of New Zealand (WINZ)
1975-1979Alexander A Corban OBE, BSc, RDOen
1979-1980
George T Mazuran OBE, JP
1980-1982Thomas B McDonald OBE, JP
1982-1985Mate G Brajkovich OBE
1985-1991
Bryan W Mogridge ONZM, BSc
1991-1996
John Buck OBE
1996-1999Ross R Spence QSO
1999-2004Peter V Hubscher MNZM
2004-2006 Brian J Vieceli
2006-2008Sir George Fistonich
2008-PresentSteve Green
Presidents of the New Zealand
Grape Growers Council (NZGGC)
1979–1984
Bill Walsh
1984–1994Ross Goodin
1994–1999 Kevyn Moore QSM
1999–2003 William Crosse
2003–2005 John Webber
2005-2006Ian Miller
2006-2012Stuart Smith
2012-Present John Clarke
Roll of Fellows
New Zealand Winegrowers
2006Ross R Spence QSO
2006Reid Fletcher
2008Tim Finn
2008
John Webber
2012Robin Dicey
Wine Institute of New Zealand
1982
George T Mazuran OBE, JP
Bogoslav (Bob) Sokolich
Alexander A Corban OBE, BSc, RD Oen
Thomas B McDonald OBE, JP
1987Mate G Brajkovich OBE
1988Peter D Fredatovich MBE, JP
1990Mate I Selak
1991
Joseph A Corban MBE
1992Frank I Yukich
1993
John (Jock) C Graham MNZM
1994Robert O Knappstein RD Oen
1995Peter J Babich MBE
1996Terence J Dunleavy MBE, JP
1997Donald M Maisey
1998Anthony F Soljan
1999
John Buck OBE
2003
Kerry Hitchcock
Roll of Honorary Life Members
New Zealand Winegrowers
2005Margaret Harvey MW
Wine Institute of New Zealand
1997
Bryan W Mogridge ONZM, BSc
1998
James S Fraser B.Food Tech, Dip.Dy
1999Stanley L Harris QSM
Roll of Life Members
New Zealand Grape Growers Council
1995Ross Goodin ONZM, QM
2000
Kevyn Moore QSM
2004 Jim Hamilton
2005 Willie Crosse
30 Industry boards
Industry organisations
Wine Institute of New Zealand
c/o New Zealand Winegrowers
Executive Officer
Dr John Barker
Solicitor
Andrew Beatson
Bell Gully Buddle Weir
PO Box 4199, Auckland
Auditor
KPMG
PO Box 1584, Auckland
New Zealand Grapegrowers
Council Incorporated
c/o New Zealand Winegrowers
Executive Officer
Dr John Barker
Solicitor
Andrew Wares
Sainsbury, Logan & Williams
PO Box 41, Napier
Auditor
KPMG
PO Box 1584, Auckland
New Zealand Society of
Viticulture & Oenology
c/o New Zealand Winegrowers
President
Dr R Balasubramaniam
REGIONAL WINEGROWING
ASSOCIATIONS 2013
Hawke’s Bay Winegrowers Assn Inc
James Medina
+64 6 8763418
[email protected]
www.winehawkesbay.co.nz
Gisborne Wine Growers Society Inc
Marcus Allan
+64 46 8674085
[email protected] or
[email protected]
Marlborough Winegrowers Assn Inc &
Wine Marlborough Ltd
Marcus Pickens
+64 3 5779299
[email protected]
www.wine-marlborough.co.nz
Waipara Valley Winegrowers Inc.
Amanda Girdlestone
+64 3 3146141
[email protected]
www.waiparawine.co.nz
Northern Winegrowers & Grapevine
Improvement Assn Inc
Marie Topliss
+ 64 9 8460548
[email protected]
Nelson Winegrowers Assn Inc &
Nelson Wineart
Gisela Purcell
+64 21 1010366
[email protected]
www.nelsonwineart.co.nz
Wines of Canterbury Inc
Gillian Walsh
+ 64 3 3125553
[email protected]
www.winesofcanterbury.co.nz
Wairarapa Winegrowers Assn Inc
Tania DeJonge
+64 27 6411517
[email protected]
Central Otago Winegrowers Assn
Natalie Wilson
+64 3 4454499
[email protected]
www.cowa.org.nz
Sub-region WINEGROWING
ASSOCIATIONS 2013
Wairarapa Wines Inc
Liz Pollock
+64 27 477 4717
[email protected]
[email protected]
www.wairarapawines.co.nz
Central Otago Pinot Noir Ltd
Vikki Kircher
+64 3 4453696
[email protected]
www.centralotagopinot.co.nz
Wines from Martinborough
Gretchen Bunny
+64 6 3069183 or +64 274790850
[email protected]
www.winesfrommartinborough.com
Waiheke Island Winegrowers Assn
Rob Meredith
+64 9 950 4385
[email protected]
West Auckland Wine Growers
Michael Brajkovich
+64 9 4128415
[email protected]
Matakana Winegrowers Incorporated
Bruce Taylor
+64 9 423 0002
[email protected]
www.matakanawine.com
Northland Winegrowers Association
Helen Thompson
+64 9 407 8040
[email protected]
Te Kauwhata Grapegrowers Assn Inc
Ross Goodin
+64 7 8263402
[email protected]
Industry organisations 31
New Zealand Winegrowers’ Key Contacts
New Zealand
Winegrowers
PO Box 90276, Victoria Street West, Auckland 1142
Level 3, 52 Symonds Street, Auckland Central, Auckland 1010
Ph +64 (09) 303 3527, Fax +64 (09) 302 2969
[email protected], www.nzwine.com
Chief Executive Officer
Philip Gregan MA (Hons)
PH +64 9 306 5555
[email protected]
Advocacy
General Manager Advocacy & Trade
Dr John Barker BA, LLB, PhD
PH +64 9 916 1561
[email protected]
Wine Export Certification Manager
Sue Church
PH +64 9 306 5552
[email protected]
Marketing
Office Manager
Lorraine Rudelj
PH +64 9 303 3527
[email protected]
Global Marketing Director
Chris Yorke BSc (Comb Hons)
PH +64 9 306 5551
[email protected]
Financial Accountant
Suzanne Hill
PH +64 9 306 5554
[email protected]
Europe
Chris Stroud
PH +44 207 973 8079
[email protected]
Communications Manager
Sarah Thornton
PH +64 9 306 5553
[email protected]
USA
David Strada
PH +1 415 567 5511
[email protected]
Ranit Librach
PH +1 212 254 2729
[email protected]
Canada
Robert Ketchin
PH +1 705 444 0195
[email protected]
Asia
Natalie Potts
PH +852 2511 3883
[email protected]
Manager Global Events
Angela Willis
PH +64 9 306 5642
[email protected]
Research
GENERAL MANAGER RESEARCH & INNOVATION
Dr Simon Hooker BSc, MSc, PhD, Grad Dip Bus Admin
PH +64 9 306 5556
[email protected]
Sustainability
General Manager Sustainability
Philip Manson BSc, Dip Bus
PH +64 9 306 5559
[email protected]
National Coordinator Sustainable Winegrowing
Sally Van der Zijpp M App Sc (Hons)
PH +64 3 577 2379
FAX +64 3 984 4311
[email protected]
“The energy and vitality in the New
Zealand wine scene right now is
gripping. Never before have the wines
seemed so expressive or accurate.”
Matthew Jukes — UK wine writer, post trip survey, February 2013
32 New Zealand Winegrowers’ Key Contacts
nzwine.com