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PL
AN
YO
UR
VIS
IT
16-18 JUNE 2015
THE SWEDISH EXHIBITION &
CONGRESS CENTRE, GOTHENBURG
WWW.WORLDOFCOFFEE-NORDIC.COM
WORLD OF
COFFEE 2015
BIGGER AND
BETTER THAN
EVER
World of Coffee is Europe’s greatest coffee gathering and one
of the world’s pre-eminent coffee events, bringing thousands
of coffee professionals and enthusiasts together over three
days for a celebration of speciality coffee. The event is owned
and organised by the Speciality Coffee Association of Europe
(SCAE), the membership association for the speciality coffee
industry that represents the interests of 3,000 members
around the world.
2015’s Nordic World of Coffee event promises to be the
greatest show in the event’s 15-year history, bringing over
5,000 visitors to Gothenburg for the three-day exhibition. The
city of Gothenburg is excited to welcome the speciality coffee
community to this most picturesque city, in the heart of the
Nordic region.
WHAT’S ON
Top Highlights
* Over 250 business professionals and exhibitors showcasing their latest product and service
offerings from around the world of coffee as we look to the next industry trends
* Re:co Symposium will play host to 300 delegates who will hear from several of the
industry’s leading experts on topics ranging across the spectrum of the speciality coffee
business
* World leading seminars, workshops and cuppings will be taking place throughout the show
to help enhance your coffee education following last year’s huge success
* Roasting, Brewers Cup, Coffee in Good Spirits, Latte Art and Cup Tasters make up our 5
World Championships taking place across three full days of non-stop entertainment
* We will be celebrating the life and work of speciality coffee’s most highly valued individuals
as we present the SCAE Excellence Awards, as well as the New Product of the Show Awards
and the SCAE Photography Awards
* This year’s social calendar sees the inclusion of our Midsummer’s festival as well as
our ever-popular Welcome Reception and party that will take in some of the sights of
Gothenburg
* The New Trends Zone will highlight some of the pioneering work taking place within
speciality coffee, enabling you to get a ﬁrst glimpse of the future of coffee
* The Nordic Market will bring a taste of the local cuisine to the event as many local
traders will be showcasing their food and drink throughout the event
WHY
GOTHENBURG?
Midsummer Nights’ Dream
In 2015, SCAE will bring the speciality coffee industry’s best suppliers
and operators directly to the doorstep of the planet’s most proliﬁc
coffee drinkers. No other people in the world drink more coffee
per capita than the denizens of Finland, Sweden and Norway and,
with such a widespread passion for coffee, it is little wonder that
the Nordic industry has established itself as a leading trendsetter in
global coffee culture.
With its central location at the heart of the region, Gothenburg is the
perfect host city for the Nordic World of Coffee, bringing discerning
coffee lovers from across Scandinavia and around the world together
for a three-day celebration of coffee during Midsummer Week.
Their thirst for coffee trends and desire to learn about the latest
innovations in coffee make them the ideal audience for Europe’s
biggest coffee event. As SCAE’s largest ever exhibition, World of
Coffee 2015 is one midsummer party not to be missed.
WHAT
TO SEE IN
GOTHENBURG
5 Places to See in Gothenburg
As chosen by Goteborg Tourist Board:
1. Have fun at Liseberg – head-spinning rides, carousels and concerts are an
essential part of summer in Gothenburg
2. Coffee in Haga – this charming quarter has a wonderful selection of cafes and
small shops. You might like to try a giant cinnamon bun on Haga Nygata
3. Take a waterside city tour – this classic tour with a Paddan canal boat winds
around the moat and canals of the city
4. Buy shrimps at Feskekorka – the “Fish Church” is the ﬁsh market hall
completed in 1874 to a design by the city architect, Viktor von Gegerfeldt.
And yes, it does actually look like a church
5. Sample some local cuisine – visit one of Gothenburg’s restaurants.
Seafood is a real speciality here
Get more suggestions at www.goteborg.com
WHERE
TO STAY
This year, we have teamed up with MCI Dublin to secure a
preferential tariff for World of Coffee visitors. Our central
location at the Swedish Conference and Exhibition Centre makes
Gothia Towers the preferred choice for accommodation but
there are a variety of 3 and 4 star hotels available through the
website at www.worldofcoffee-nordic.com/accommodation
REGISTER
TODAY!
REGISTRATION FOR WORLD OF COFFEE
2015 IS NOW OPEN WITH SCAE MEMBERS
RECEIVING FREE ENTRY IF YOU REGISTER
BEFORE 30 APRIL 2015.
VISIT WORLDOFCOFFEE-NORDIC.COM
NOW AND BOOK YOUR PLACE TODAY.
SEE YOU SOON
16-18 JUNE 2015
THE SWEDISH EXHIBITION &
CONGRESS CENTRE, GOTHENBURG
WWW.WORLDOFCOFFEE-NORDIC.COM