YELLOW PAGES
LOGO GUIDELINES
Legal Notice
Yellow Pages and the Walking Fingers & Design are trademarks of
Yellow Pages Digital & Media Solutions Limited in Canada.
MINIMUM SPACE AROUND THE LOGO
MINIMUM SIZE
IMPROPER USAGE
The logo should always be placed in a prominent position,
so it appears clear and distinct. Around the logo there
should always be enough space to ensure a powerful and
clear visual image.
It is important that all parts of the identity can be easily
read in every application. For this reason, the logo should
not be reproduced smaller than the dimensions specified
on this page.
It is important to be familiar with how the logo should
not be used. Some of the common areas to avoid are
illustrated on this page.
h
1”
h
DO NOT distort or modify the
Yellow Pages logo.
h
h
h
DO NOT use the Yellow Pages
icon without the fingers.
WITH & WITHOUT STROKE LOGO
COLOURS
If the logo is on coloured background other than yellow,
the logo has no stroke. If the logo is on white background
use the stroke.
Colours and their consistent use are a vital part of our
visual identity. Our colours are specified as Pantone
colours and are our “ideal” colours. All colours should
match the value for coated Pantone as closely as possible
to ensure identical colour in all media.
REVERSED AND BLACK & WHITE LOGO
YELLOW
Pantone Process Yellow C
CMYK0/0/100/0
RGB255/242/0
HEX#FFF200
These are the only other colour possibilities for the
Yellow Pages logo.
GREY
Pantone425C
CMYK0/0/0/79
RGB87/90/93
HEX#575A5D
DO NOT create graphic
treatments that are based on
the shape of the logo.
Reception
this way
DO NOT use multiple logos
or create a pattern from the
Yellow Pages logo.
DO NOT rotate or reorient the
Yellow Pages icon.
DO NOT use the word mark
without the icon. The word mark
must never appear on two lines.
DO NOT screen back the
logo or use it as a tinted
background element.
DO NOT use the icon as a bullet
point in presentation documents.
COPY POINT #1
COPY POINT #2
COPY POINT #3
DO NOT use the Yellow Pages
logo on top of a busy or
distracting photograph.
For advice, approval or technical questions, please contact
[email protected]