Colours
CMYK5.0.0.80
PMS425C
RGB83.87.90
#53575a
CMYK0.70.100.0
PMS1585C
RGB243.111.33
# f36f21
CMYK0.70.100.0
PMS1585C
RGB243.111.33
# f36f21
CMYK5.0.0.80
PMS425C
RGB83.87.90
#53575a
CMYK 0.0.0.0
RGB255.255.255
#ffffff
Spacing and Sizing
A minimum clearance the width of the “I”
to the left and right of the logo and to the
top and bottom, a minimum clearance of
half the height of the “I” is required.
The minimum size for application of the GI
logo is 0.75 inches. If you requre a smaller
version, you must use an icon only logo
which we will supply.
0.75 in
Icon Only version
Logo No No’s
Shown are some general guidelines for
what NOT to do to our corporate identity.
Do not alter our logo in any way.
No Font Substitutions
No Resizing Elements
No Colour Changes
No Distorting
Logo Typeface
Font used for “graphic” is Helvetica Neue Light and font used for
“intuitions” is Helvetica Neue Medium.
Helvetica Neue Light
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Helvetica Neue Medium
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Qestions or Requests
For alternate electronic versions of the Graphic Intuitions logo, or
questions about usage, please email allinquiries to [email protected].