YELLOW PAGES
LOGO GUIDELINES
BILINGUAL
MINIMUM SPACE
AROUND THE LOGO
The logo should always be placed in a
prominent position, so it appears clear
and distinct. Around the logo there should
always be enough space to ensure a
powerful and clear visual image.
Legal Notice
Yellow Pages and the Walking Fingers & Design
are trademarks of Yellow Pages Digital & Media
Solutions Limited in Canada.
MINIMUM SIZE
IMPROPER USAGE
It is important that all parts of the
identity can be easily read in every
application. For this reason, the logo
should not be reproduced smaller than
the dimensions specified on this page.
It is important to be familiar with how
the logo should not be used. Some
of the common areas to avoid are
illustrated on this page.
DO NOT distort or modify the
Yellow Pages logo.
1”
DO NOT use the Yellow Pages
icon without the fingers.
COLOURS
REVERSED AND
BLACK & WHITE LOGO
These are the only other colour
possibilities for the Yellow Pages logo.
Colours and their consistent use are
a vital part of our visual identity. Our
colours are specified as Pantone
colours and are our “ideal” colours.
All colours should match the value for
coated Pantone as closely as possible
to ensure identical colour in all media.
DO NOT create graphic
treatments that are based on
the shape of the logo.
Reception
this way
DO NOT use multiple logos
or create a pattern from the
Yellow Pages logo.
DO NOT rotate or reorient the
Yellow Pages icon.
DO NOT use the word mark
without the icon. The word mark
must never appear on two lines.
YELLOW
Pantone Process Yellow C
CMYK0/0/100/0
RGB255/242/0
HEX#FFF200
DO NOT screen back the
logo or use it as a tinted
background element.
DO NOT use the icon as a bullet
point in presentation documents.
COPY POINT #1
COPY POINT #2
COPY POINT #3
GREY
Pantone425C
CMYK0/0/0/79
RGB87/90/93
HEX#575A5D
DO NOT use the Yellow Pages
logo on top of a busy or
distracting photograph.
For advice, approval or technical questions,
please contact [email protected]