How to expand roaming reach and optimize IOT’s Mobility in Action Bruges, 28-30 October 2013 LTE Roaming Steering and Anti-Steering Detection Roaming Management Roaming Footprint optimisation Optimise IOT for International Calls Roaming Retail Pricing Roaming Quality slide 2 | BICS confidential | 5 November 2013 Roaming Whole sale pricing Optimise Roaming Footprint Hubs complement Bilateral MNO A MNO B Bilateral Relationships OC Roaming Hub YOU MNO D Roam. Outsourcing Sponsor Gateway Roaming Hub A MNO C MNO E MNO F Sponsor A MNO MNO AMNO AMNO AMNO AMNO AMNO AMNO W X Sponsor B MNO MNO AMNO AMNO AMNO AMNO AMNO AMNO Y Z Sponsor C MNO MNO AMNO AMNO AMNO AMNO AMNO AMNO U V Roaming Hub B Optimal Strategy : Combine the 3 Roaming Solutions slide 4 | BICS confidential | 5 November 2013 MNO G MNO H Comparing the Roaming Options Bilateral Sponsor Gateway OC Roaming Hub Coverage Opened 1 by 1 Direct access to worldwide footprint Open Gradually SIM Card Standard SIM SIM Applet Standard SIM IOTs Negotiable IOTs Sponsor IOTs Negotiable IOTs Symmetry Symmetrical Outbound Roaming Symmetrical Testing 1 by 1 by Operator One shot Testing Reduced Testing by Hub Invoicing N partners = N invoices 1 invoice 1 invoice Fin. Liability none n/a Can be taken by Hub slide 5 | BICS confidential | 5 November 2013 Roaming Outsourcing Negotiation Preparation Implementation IREG Testing TADIG Testing Launch • Full or partial outsourcing of Roaming Opening for MNO • For New Agreements or new Services • Flexible scope: From negotiating AA12 to CLL • Typical example : LTE deployment • Focus on Inbound Testing Give a kick Push to your Roaming Openings slide 6 | BICS confidential | 5 November 2013 Optimise Roaming Footprint Are you combining different approaches to optimise your footprint ? Less Roaming revenues, less resources… will you reconsider your approach in the future ? slide 7 | BICS confidential | 5 November 2013 Do you consider your footprint “mature” ? What is the next Roaming differentiator for you ? Optimising Roaming International Calls Optimal Call Routing Home Country VPMN International Carrier Rest of the World Visited Network Selected Carrier • Outbound calls diverted to local numbers • Routed to destination by selected carrier • Totally seamless for the end-user • Control of Quality by Selected Carrier (CLI ...) • Control of termination cost by HPMN slide 9 | BICS confidential | 5 November 2013 Optimal Routing for Roaming Calls Have you considered implementing Optimal Call Routing? What are the key challenges of Optimal Call Routing? slide 10 | BICS confidential | 5 November 2013 Do you have roaming partners using Optimal Call Routing? Would you operate “in house” or “in the Cloud” ? Roaming Quality Roaming Quality Ways to control Roaming Quality MNO 2 MNO 3 • VIP/Customers Complaints MNO 4 MNO 1 Quality monitoring MNO 6 MNO 5 • GRQ Passive network-based monitoring does not reveal issues when there’s no traffic • GRQ Active monitoring pro-actively detect issues before they affect subscribers • MAP/GTP reporting monitor quality without major investments Improve Customer Experience and Increase Roaming Revenues slide 12 | BICS confidential | 5 November 2013 Optimal Roaming Quality How do you ensure end-user experience in Roaming ? Do you believe Roaming Quality is an important differentiator? slide 13 | BICS confidential | 5 November 2013 Have you implemented an end-to-end QoS monitoring solution? What is your strategy to ensure customer satisfaction abroad? Anti-Steering Impact on IOT optimisation Steering Principle BSC MSC Non Preferred Network Preferred Network BSC User registers in Preferred Network slide 15 | BICS confidential | 5 November 2013 MSC SOR Steering: rejects attempts to register in a non preferred network abroad wherever the preferred network has coverage Anti-Steering Principle • Anti Steering of Roaming blocks the ability of the HPMN to manage its customer’s experience, • Customers will not be able to benefit from special retail tariffs that the HPMN offers them. • Customer can be trapped on a network with a lower QoS . • HPMN risks incurring penalties if traffic thresholds (in discount agreements) are not reached with preferred networks. • Anti steering is a breach to the roaming agreement. • GSMA Survey : 23% of operators pretend using Anti-Steering slide 16 | BICS confidential | 5 November 2013 Steering/Anti-Steering Are you using or considering using Anti-Steering ? What are you doing to Fight against AntiSteering ? slide 17 | BICS confidential | 5 November 2013 Do you have a view on your Roaming Partners using Anti-Steering ? Do you know if your local competitors use Anti-Steering ? New Data IOT Retail/Wholesales Models Unlimited data and text plus discounted voice calling in over 100 countries are automatically included slide 19 | BICS confidential | 5 November 2013 Domestic €10/GB -> €0,01/MB Roaming EU: €0,2/MB (20x) WORLD: €0,6/MB (60x) slide 20 | BICS confidential | 5 November 2013 slide 21 | BICS confidential | 5 November 2013 North America USA, Canada Use your Domestic Bundle in EU 3,5 €/day – 27 Countries slide 22 | BICS confidential | 5 November 2013 Europe Greece, The Netherlands, Norway, Denmark, Germany, Latvia, Romania, Lithuania, Belgium, Lichtenstein, Sweden, Switzerland, Spain, Ireland, Albania, Estonia, UK, Austria, Italy, Czech Republic, Portugal, Poland, France, Finland Middle East Saudi Arabia, Israel Africa South Africa, Egypt Australia New Zealand, Australia Asia Japan, China, Hong Kong, Thailand, The Philippines, Vietnam, Singapore, Indonesia, Macao, Taiwan, Saipan, Guam Korea : Unlimited Data Roaming 7 €/day - 46 countries New IOT wholesales Models Decrease in Retail Data price needs translation in Wolesales Data Roaming prices € € MB MB MB MB slide 23 | BICS confidential | 5 November 2013 MB New Data IOT Retail/Wholesales Models Are you offering Data Roaming Bundles ? What is the price Level ? Are more users using Data Roaming ? (stable %Silent Roam.) Have your IOT/Discount structures changed for Date Roaming slide 24 | BICS confidential | 5 November 2013 Impact of EU Regulation Price CAP ? Wrap Up slide 25 | BICS confidential | 5 November 2013 Thank You! Denis Lemal Jeroen Roozendaal Xavier Bourgois Annex slide 28 | BICS confidential | 5 November 2013 slide 29 | BICS confidential | 5 November 2013
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