How to expand roaming reach and
optimize IOT’s
Mobility in Action
Bruges, 28-30 October 2013
LTE Roaming
Steering and
Anti-Steering
Detection
Roaming
Management
Roaming
Footprint
optimisation
Optimise IOT
for
International
Calls
Roaming
Retail Pricing
Roaming
Quality
slide 2 | BICS confidential | 5 November 2013
Roaming
Whole sale
pricing
Optimise
Roaming Footprint
Hubs complement Bilateral
MNO
A
MNO
B
Bilateral
Relationships
OC Roaming
Hub
YOU
MNO
D
Roam.
Outsourcing
Sponsor
Gateway
Roaming
Hub A
MNO
C
MNO
E
MNO
F
Sponsor
A
MNO
MNO
AMNO AMNO
AMNO
AMNO
AMNO
AMNO
W
X
Sponsor
B
MNO
MNO
AMNO AMNO
AMNO AMNO
AMNO AMNO
Y
Z
Sponsor
C
MNO
MNO
AMNO AMNO
AMNO AMNO
AMNO AMNO
U
V
Roaming
Hub B
Optimal Strategy : Combine the 3 Roaming Solutions
slide 4 | BICS confidential | 5 November 2013
MNO
G
MNO
H
Comparing the Roaming Options
Bilateral
Sponsor Gateway
OC Roaming Hub
Coverage
Opened 1 by 1
Direct access to
worldwide footprint
Open Gradually
SIM Card
Standard SIM
SIM Applet
Standard SIM
IOTs
Negotiable IOTs
Sponsor IOTs
Negotiable IOTs
Symmetry
Symmetrical
Outbound Roaming
Symmetrical
Testing
1 by 1 by Operator
One shot Testing
Reduced Testing by Hub
Invoicing
N partners = N invoices
1 invoice
1 invoice
Fin.
Liability
none
n/a
Can be taken by Hub
slide 5 | BICS confidential | 5 November 2013
Roaming Outsourcing
Negotiation
Preparation
Implementation
IREG Testing
TADIG
Testing
Launch
• Full or partial outsourcing of Roaming Opening for MNO
• For New Agreements or new Services
• Flexible scope: From negotiating AA12 to CLL
• Typical example : LTE deployment
• Focus on Inbound Testing
Give a kick Push to your Roaming Openings
slide 6 | BICS confidential | 5 November 2013
Optimise Roaming Footprint
Are you combining different
approaches to optimise your
footprint ?
Less Roaming revenues,
less resources…
will you reconsider your
approach in the future ?
slide 7 | BICS confidential | 5 November 2013
Do you consider your
footprint “mature” ?
What is the next
Roaming differentiator
for you ?
Optimising Roaming
International Calls
Optimal Call Routing
Home Country
VPMN
International Carrier
Rest of the World
Visited Network
Selected Carrier
• Outbound calls diverted to local numbers
• Routed to destination by selected carrier
• Totally seamless for the end-user
• Control of Quality by Selected Carrier (CLI ...)
• Control of termination cost by HPMN
slide 9 | BICS confidential | 5 November 2013
Optimal Routing for Roaming Calls
Have you considered
implementing Optimal Call
Routing?
What are the key
challenges of Optimal
Call Routing?
slide 10 | BICS confidential | 5 November 2013
Do you have roaming
partners using Optimal
Call Routing?
Would you operate
“in house” or “in the
Cloud” ?
Roaming Quality
Roaming Quality
Ways to control Roaming Quality
MNO 2
MNO 3
• VIP/Customers Complaints
MNO 4
MNO 1
Quality monitoring
MNO 6
MNO 5
• GRQ Passive network-based
monitoring does not reveal issues when
there’s no traffic
• GRQ Active monitoring
pro-actively detect issues before they
affect subscribers
• MAP/GTP reporting
monitor quality without major investments
Improve Customer Experience and Increase
Roaming Revenues
slide 12 | BICS confidential | 5 November 2013
Optimal Roaming Quality
How do you ensure end-user
experience in Roaming ?
Do you believe Roaming
Quality is an important
differentiator?
slide 13 | BICS confidential | 5 November 2013
Have you implemented
an end-to-end QoS
monitoring solution?
What is your strategy
to ensure customer
satisfaction abroad?
Anti-Steering Impact
on IOT optimisation
Steering Principle
BSC
MSC
Non Preferred
Network
Preferred
Network
BSC
User registers in
Preferred Network
slide 15 | BICS confidential | 5 November 2013
MSC
SOR
Steering: rejects attempts to
register in a non preferred network
abroad wherever the preferred
network has coverage
Anti-Steering Principle
• Anti Steering of Roaming blocks the ability of the HPMN to manage
its customer’s experience,
• Customers will not be able to benefit from special retail tariffs that
the HPMN offers them.
• Customer can be trapped on a network with a lower QoS .
• HPMN risks incurring penalties if traffic thresholds (in discount
agreements) are not reached with preferred networks.
• Anti steering is a breach to the roaming agreement.
• GSMA Survey : 23% of operators pretend using Anti-Steering
slide 16 | BICS confidential | 5 November 2013
Steering/Anti-Steering
Are you using or considering
using Anti-Steering ?
What are you doing to
Fight against AntiSteering ?
slide 17 | BICS confidential | 5 November 2013
Do you have a view on
your Roaming Partners
using Anti-Steering ?
Do you know if your
local competitors use
Anti-Steering ?
New Data IOT
Retail/Wholesales Models
Unlimited data and
text plus
discounted voice
calling in over 100
countries are
automatically
included
slide 19 | BICS confidential | 5 November 2013
Domestic
€10/GB -> €0,01/MB
Roaming
EU:
€0,2/MB (20x)
WORLD:
€0,6/MB (60x)
slide 20 | BICS confidential | 5 November 2013
slide 21 | BICS confidential | 5 November 2013
North America USA, Canada
Use your Domestic Bundle in EU
3,5 €/day – 27 Countries
slide 22 | BICS confidential | 5 November 2013
Europe
Greece, The Netherlands, Norway, Denmark, Germany, Latvia, Romania,
Lithuania, Belgium, Lichtenstein, Sweden, Switzerland, Spain, Ireland, Albania,
Estonia, UK, Austria, Italy, Czech Republic, Portugal, Poland, France, Finland
Middle East
Saudi Arabia, Israel
Africa
South Africa, Egypt
Australia
New Zealand, Australia
Asia
Japan, China, Hong Kong, Thailand, The Philippines, Vietnam, Singapore,
Indonesia, Macao, Taiwan, Saipan, Guam
Korea : Unlimited Data Roaming
7 €/day - 46 countries
New IOT wholesales Models
Decrease in Retail Data price needs translation in
Wolesales Data Roaming prices
€
€
MB
MB
MB
MB
slide 23 | BICS confidential | 5 November 2013
MB
New Data IOT Retail/Wholesales Models
Are you offering Data
Roaming Bundles ?
What is the price Level ?
Are more users using
Data Roaming ?
(stable %Silent Roam.)
Have your IOT/Discount
structures changed for
Date Roaming
slide 24 | BICS confidential | 5 November 2013
Impact of EU Regulation
Price CAP ?
Wrap Up
slide 25 | BICS confidential | 5 November 2013
Thank You!
Denis Lemal
Jeroen Roozendaal
Xavier Bourgois
Annex
slide 28 | BICS confidential | 5 November 2013
slide 29 | BICS confidential | 5 November 2013