How to Drive Traffic to Your our Mobile Website Brought to you by: The Worldwide Leader in Mobile CMS 1-888--MOFUSE-8 www.mofuse.com Why You Need a Mobile Website TIP Check your desktop site analytics to determine what percentage of your traffic comes from mobile devices. Do o you know how much traffic is coming to your website from people browsing on their mobile phone? With over 100 million mobile Internet users in the U.S. alone, it is probably a lot. In fact, according to Quantcast, the amount of web traffic from mobile devices increased 110 percent last year in the U.S., U.S. and even more globally. But what experience are you delivering when a mobile user visits your site? Is it hard to read? Not the information they want? Or, have you designed something for mobile browsers that let’s them quickly get to the information they want when they are mobile. Keep in mind that on top of traffic coming directly to your site, mobile search is becoming more popular, with 20 percent of all Google searches coming from mobile devices. Up to one-half of all local searches occurs on a mobile device. Customers are searching for your business on mobile, are you ready to address this growing audience? If you haven’t already created a mobile website, maybe now is the time to join the other 50 percent of small and medium size businesses that are planning on building a mobile website in 2011. So, What is a Mobile Website? Most of today’s phones offer Internet access, but have you ever tried to navigate desktop sites from a small screen? Not only do many sites use technology that isn’t’t supported on phones (such as Adobe Flash), they are simply not designed for a small screen or a mobile user. © Copyright 2011 MoFuse Inc. 2 A mobile website is located at an entirely different URL (such as m.domain.com or domain.mobi,) and has been designed specifically for mobile devices. Mobile sites offer simple menus and make it easy to navigate using a touchscreen or arrow buttons, instead of a mouse or keyboard. It also puts front and center the information a person who is mobile needs-like location, hours, directions, contact info, and more. For example, look at the difference between viewing a standard website versus a mobile site: So, You Have a Mobile Website… Now What? © Copyright 2011 MoFuse Inc. 3 The Basic Must-Dos for Driving Mobile Traffic Once you’ve built your mobile website, you need to make sure people find and visit it. To get started, there are a few basic “must haves” for every mobile website including: TIP With MoFuse, your site will automatically recognize and format its content for over 5,200 different device types. TIP MoFuse enables your site to auto-detect mobile browsers and redirect to your mobile site. 1. Auto-detect & Redirect The easiest way to get traffic to your mobile site is push all your desktop traffic that is coming from mobile devices to your mobile optimized website. This is called a redirect. Instead of frustrating your mobile visitorr by making them browse your desktop site on their mobile phone, you will make them happy by providing just the content they want in a way that is easy to use. 2. Create a Custom Domain Name You can either purchase a special domain name, like domain.mobi for your mobile site, or simply create a subdomain, like m.domain.com. Either one works but many large sites tes are using the m.domain.com format. CNN.com automatically redirects to m.cnn.com TIP You can create a mobile site map with one-click using the MoFuse platform. 3. Generate a Mobile Site Map With 20 percent of all Google Searches coming from a mobile device, having a search engine optimized site is crucial. Generating and submitting a mobile site map is the first step to boosting your mobile search traffic.. A site map allows search engines like Google to accurately index your mobile web content and make it available for searchers. © Copyright 2011 MoFuse Inc. 4 Next Steps to Building your Mobile Website Traffic Once you’ve taken care of the basics, you need to think about what else you can do to make your customers and prospects aware of your mobile site. Remember the late ‘90s when every commercial, magazine ad, and brochure listed the newly created web URL for the brand? Mobile is like the early days of the Web and you need to put your mobile URL EVERYWHERE! 1. Advertising and Promotion Include your mobile web address in all your advertising and promotion including newspaper ads, signage, business cards, coupons, email marketing, newsletter articles, social networking sites, and more. You might also want to put ut a MOBILE button on your website with a link to your mobile site and info about how to access it to create more awareness. TIP The MoFuse platform allows you to easily create a QR code with a link to your mobile website URL. 2. QR Codes Let’s face it, entering long URLs into a mobile device is not fun. An easier way to provide ovide a link to your website is by using a QR code. QR codes (or ( Quick Response codes,) are two-dimensional dimensional barcodes barcode that can be scanned by a smartphone using a downloaded downloa app. A QR code can be used to deliver a link to a mobile site or some other content, like a video, menu, or tasting notes. Once you create a QR code with a link to your mobile site, you can put this code everywhere including: purchase displays • Packaging and point-of-purchase • Business cards, invoices, and letterhead • Store signage • Menus & table tents • Advertising & coupons • Billboards, and even television ads © Copyright 2011 MoFuse Inc. 5 3. Tap Your Social Networks If you are active on social networks, let your fans and followers know about your mobile site and encourage them to bookmark it! Provide links from your Facebook page, Twitter account, YouTube channel, Flickr albums, and more. Be sure to claim your venue on Google Places and location-based based social networks like Foursquare and Yelp to encourage check-ins. ins. You may also want to join location-based based networks like CrowdBeacon to identify people in the area that are looking for a business like yours. TIP Did you know the MoFuse platform allows you to offer click-to-call features on your mobile website? 4. Don’t forget Search Engine Marketing In a recent study, Google reported that ninety inety-five percent of smartphone users have looked for local information, with 77 percent contacting a business via phone or visit as a result. Many of these searches (71%) are the result of an ad exposure. With a third of smartphone users noticing mobile bile search ads, consider adding mobile search into your marketing mix. Google AdWords makes it easy to target ads by device type and location to make the biggest impact. You can link visitors directly to your mobile site, or even offer a click to call option. o Mobile site with click-to-call 5. Measure Your Results Once you’ve implemented these best practices to drive traffic to your mobile website, you will soon see your visitor traffic grow! Be sure to track your analytics to better understand your most popular pages, devices, and locations so that you can adapt your content and site design in the future. Mobile web analytics from MoFuse © Copyright 2011 MoFuse Inc. 6 6. Ask Visitors what they Want There is no better way to find out what your visitors want than to ask them. Think about creating a survey or questionnaire to ask what information your visitors want to find when they are mobile. And don’t forget, some people will want access to your fullll content, so be sure to include a link back to your main site. How Local Businesses Have Grown their Mobile Web Traffic Survey created using MoFuse By implementing these simple steps outlined above, businesses are experiencing phenomenal jumps in mobile web traffic. Corolla Pizza, a local pizza restaurant in Corolla, NC, began redirecting their mobile browser traffic to their mobile site and increased their mobile web traffic by 11,000%! 11,000% Similarly, The Blue Point restaurant in Duck, NC went from zero mobile visitors to 411 visitors in a day after redirecting their mobile browser traffic. © Copyright 2011 MoFuse Inc. 7 About MoFuse MoFuse is the leading mobile web content management platform. We provide an n easy and cost effective solution for businesses to build and optimize their mobile web presence, with support for or over 5,200 00 different device and browser combinations, combinations worldwide. We make it easy to manage nage mobile websites, landing pages, QR codes and mobile data capture forms. To learn more or get started building your own mobile website: Visit www.mofuse.com Call 1-888-MOFUSE MOFUSE-8 © Copyright 2011 MoFuse Inc. 8