7).4%2s
www.decomagazine.org
How to Take the Lead
in a Bad Economy
pg. 15
Planning Projects to Meet Functional and
Economic Criteria of Facilities pg. 10
Save Time and Money by Adopting
Craftsmanship Operating Procedures pg. 20
Get
Smarter.
Get
Better.
Get Business.
Join us at
Las Vegas, Nevada
for the PDCA 2012 Expo
Faux Impressions™ from Sherwin-Williams.®Twelve new decorative finish techniques,
in hundreds of color combinations, that apply easily and efficiently to help
your business stand apart. Fashion-forward looks that your customers want,
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demand. Learn more at swfaux.com.
©2010 The Sherwin-Williams Company
» on the cover
PDCA Board of Directors
Chair
Vice Chair
Treasurer
Directors
Darylene Dennon
David Ayala
Pete Wirtz
Carol Adkins
Doug Hampton
Joseph Lombardo
Karen McClain
Steve Nagelmann
Rich O'Neill
Carl Postupak
Steve Revnew
David Ryker
Tony Severino
Ken Sisco
PDCA Headquarters
Chief Executive Ofﬁcer
Director of Sales
Chief Financial Ofﬁcer
National Associate Membership Coordinator
Communications and Marketing Manager
Membership Engagement Manager
Membership Support Coordinator
Event and Unit Leadership Support Manager
Richard Greene
Richard Bright
Beth McDaniel
Marsha Bass
Jessi Goodhart
Pat Toro
Bev Lynde
Libby Loomis
DECO Staff
Editorial
Editor-in-Chief
15» How to Take the Lead
in a Bad Economy
Deputy Editor
Editorial Board
10» Planning Projects to Meet
Functional and Economic
Criteria of Facilities
Production
Production Manager
20» Save Time and Money
by Adopting Craftsmanship
Operating Procedures
Richard Greene
[email protected]
Richard Bright
[email protected]
(410) 869-3253
Darylene Dennon
Mario Guertin
Bob Cusumano
Brian Drucks
Richard Bright
Jeff Spillane
Debbie Zimmer
Nick Cichielo
Graphic Designers
Production Assistant
Senior Web Developer
Spryte Heithecker
trafﬁ[email protected]
+1 415.255.0390 x20
Keith Kelly, Senior Designer
Nicky Jacobson
Jenn Burkhardt
Mariam Moattari
Advertising Sales
Vice President, Sales
Sales Manager
Melissa Sterling
[email protected]
+1 415-970-1910
Jenna Johnson
[email protected]
+1 612-598-3446
w w w. D E CO m a ga z i n e . o rg
For more information contact PDCA at (800) 332-7322 ext. 234
Note: DECO, Extension Media, PDCA and its employees attempt to ensure the accuracy of the
information contained herein; however, publisher and its employees cannot accept responsibility for the
correctness of the information supplied, advertisements or opinions expressed in this publication.
2
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WINTER ISSUE
» in this issue
» features
6
8
10
15
Chair’s Message
CEO’s Message
Planning Projects to Meet Functional and
Economic Criteria of Facilities
A Look Back
15
20
Save Time and Money by Adopting
Craftsmanship Operating Procedures
Professional Women in Painting:
"Professional Women in
Painting Forum"
PDCA Teams with Benjamin Moore
for Color Care Across America
Good Leadership vs. Chronic FTI
RRP and the Painting Industry - PDCA
Requests Your Involvement
32
34
40
43
» departments
10
» standards
24
How Well Do you Know the PDCA Standards?
by Bob Cusumano
20
» craftsmanship
27
Professional Techniques
by Mario Guertin
» technical
28
Let's Play Detective
by Bob Cusumano
» Guide to Better Financial Management
and Marketing Research
45
Get More Sales by Owning 1-800-PAINTING
» industry news
49
50
51
52
Benjamin Moore Promotions
Caulk Savers Promotions
Rust-Oleum Promotions
Sherwin-Williams Promotions
40
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w DECO m
ma
aga
azz ine. o rg
g
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Not available in AK, HI, LA, MA, and TN.
Coverages and discounts are subject to terms, conditions and availability. Policy issuance is subject to qualifications. Business Auto and Inland Marine is
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Jersey Insurance Company, Bridgewater, NJ. Other lines of insurance and products may be provided by an insurance carrier unrelated to Allstate.
©2011 Allstate Insurance Company allstate.com 07/11
D10652
» chair's message
Message from the Chair
Painting and Decorating 2012 Expo, Feb. 19-22. Planet Hollywood, Las Vegas
I
remember vividly my ﬁrst PDCA National Convention, March, 2002 held in Palm Springs, CA. I wasn’t
sure what to expect. It was held at the Riviera Palm Spring Hotel and the educational seminars were
all held in the hotel convention center. There were approximately 300-400 registered attendees and
their families. The opening ceremonies started with a keynote speaker that was both inspirational and
entertaining. There were many seminars, workshops, and lectures offered along with the opportunity to
network and socialize the entire time.
I also was able to attend my ﬁrst Annual Members Meeting which provided me an opportunity to see what
was going on in PDCA. I was able to vote on issues that concerned me, my local and my business at a national level. I haven’t
missed a PDCA Convention - Expo since then.
This year’s Painting and Decorating 2012 Expo will offer even more. Let’s talk about several reasons to join us this year!!
Making Good Contacts
Another great beneﬁt of attending the 2012 Expo is meeting other painting contractors, suppliers and their families. There
will be contractors all across the country sharing common interests and lots of mentoring and many who can offer solutions.
These friendships you form are only a phone call or e-mail away. There are also some Grand Events planned that are guaranteed to be fun and entertaining along with plenty of food, beverage and networking.
Offering Your Service
Exhibiting in the Trade Show at the Painting & Decorating Expo provides a great opportunity for manufacturers, suppliers,
and other coatings industry companies to promote their services and/or products to professional painting contractors from
across the country. The Trade Show lasts two days and will take place on February 21st and 22nd, 2012. Conference attendees will walk by the table or booth many times, giving exhibitors a chance to get their attention. So think about exhibiting
your product or service at this year’s 2012 Expo.
Practicing Your Skills
This year’s 2012 Expo offers workshops & seminars designed to help you grow and develop skills for your business. Having the expert right there is unparalleled. Instead of reading a book, magazine or attending a webinar, you get to listen to
them directly and ask questions right then and there. This also provides you with an opportunity to talk with other painting
contractors who attend and talking to the speakers throughout the 2012 Expo for follow up.
Getting the Latest
When experts present they usually talk about what’s new in the industry. If you’re going be at the 2012 Expo you’re likely
hear experts talking about the latest practices, innovations, products, or services which could give you a leg up on your
competition.
Becoming a Speaker
Think about becoming a speaker at a conference it often gives you the opportunity to network with the other speakers. How
would you like to have dinner with people you used to pay money to see? Becoming a speaker at a conference is a great
way to get to the inside track and make valuable connections.
Getting Jazzed Again
Attending the 2012 Expo is a great way to inject a new energy into your painting business, make some new friends and/or
reconnect with your good friends across the country, whether for business or personal reasons the Painting and Decorating
2012 Expo in Las Vegas is one you don’t want to miss. I hope to see you all February 19th, 2012 at the Planet Hollywood!!!
Darylene Dennon
Solid Energy Inc.
2011 PDCA Chair
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» ceo's message
by Richard Greene,
PDCA CEO
Attend the EXPO in Las Vegas with us.
There is an exciting opportunity happening in an exciting town at an exciting
venue. And it’s just around the corner!
The 2012 Painting and Decorating EXPO, the premier educational programming
event of the year, is taking place February 19th-22nd in Las Vegas at the electrifying Planet Hollywood Resort and Casino, right in the middle of all the action.
This is an opportunity for every painting and decorating contractor in America
and Canada to come together to get smarter, get better and get business.
Leading experts will be on hand to deliver powerful presentations, conduct remarkable discussions, and answer pertinent questions about what’s happening
in our industry today.
Included in the event is the manufacturer and supplier exposition, where you have the opportunity to
network with industry vendors and representatives. In addition, we’re excited to announce that PDCA
is bringing something new to the trade show floor this year — live demonstrations! Learn the hottest
techniques from international painting icon and leading decorative artist Pierre Finkelstein of the International Decorative Artisans League (IDAL), and other industry experts, including instructors and
board members of IDAL and the National Guild of Professional Paperhangers (NGPP). Don’t miss this
chance to learn limitless looks on walls, millwork, doors and ceilings and chat one-on-one with experts
as they demonstrate techniques.
In addition to the opening session on Monday and the awards breakfast on Tuesday, a Wednesday
morning summary session has been added to help grow your business. You’ll hear from a national
speaker about improving the marketing visibility of your company. Pair this with the free YouTube
video you can create on-site for the PDCA website and your own website, and you’re already ahead of
the competition for 2012! You can’t get that anywhere for the price of registration.
As always, there are great evening activities planned on- and off-site. And, of course, you can enjoy
many other activities in the Las Vegas region during your stay.
So mark your calendar and make plans to meet with us in Nevada this coming February. Remember…
what happens in Vegas, helps your business!
Richard Greene
PDCA CEO
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» feature
Planning Projects to
Meet Functional and
Economic Criteria of
Facilities
by Richard Sievert, Ph.D., CFM
Y
our dream project can become a nightmare if it is not
planned and budgeted properly. Before committing
substantial funds and resources to a major facility development or operations improvement project, a thorough
analysis and documentation of the requirements, priorities,
options and costs is necessary. Failure to examine such issues
carefully can lead to costly delays and budget overruns, inefﬁcient use of resources (ﬁnancial, human, environmental, etc.),
10
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underperforming facility assets, disputes and even litigation.
Proper planning and programming of projects is vital to making sound decisions and maintaining the ﬁnancial health of
organizations. Facility managers are responsible for writing
clear, concise, correct and complete performance requirements for projects, including objectives, general scope of
work, timelines, and budgets. The program requirements
feature «
become the basis of contracts with professional design consultants, suppliers and contractors, preparation of early cost estimates and measuring project effectiveness.
Value engineering: an effective method for
programming projects
It is incumbent upon facility managers to develop plans to maximize value and minimize costs. Facility managers can introduce
positive change in their organizations and develop substantial
savings by using the value engineering method to analyze operations and program projects. Value engineering, sometimes called
value analysis or value management, is a systematic team method
to analyze the functions of a project, process, product, or service,
establish the worth of those functions and provide the required
functions at the lowest overall cost without loss of performance.
The value engineering method was developed by Larry Miles during the World War 2 era at General Electric Co. while he was working in the purchasing department. He was frustrated because the
parts and products that GE needed to fulﬁll manufacturing contracts were costly or impossible to obtain because of the war. He
asked two simple questions: What does the product do and what
else will do the job? He soon discovered that by specifying performance requirements in terms of functions, rather than the actual
product or part, GE was able to meet its contractual requirements
at reduced cost and oftentimes at improved performance.
The use of value engineering spread throughout manufacturing,
construction and government as a project programming and cost
management tool. However, application of the value engineering
method became less popular in the United States over the years
as organizations were able to make money in spite of their inefﬁciencies. Today there is a renewed interest in value engineering
worldwide as organizations are searching aggressively for ways to
survive and compete in our increasingly resource-constrained global
business environment. Facility managers should seriously consider
making value engineering a core competency and standard practice
within their organizations. Value engineering provides a way to accomplish more with less and expedites consensus decision making
necessary to exploit changes as proﬁtable business opportunities.
Cost/beneﬁt analyses
Periodic value engineering studies on buildings, systems and
operations are necessary to insure that they are designed, constructed, operated and maintained in the most economical way,
taking into consideration functional requirements and life-cycle
costs. The approach is to examine the processes, systems and
components that require the greatest expenditures, to challenge the costs and functions, and compare them with alternatives on a cost/beneﬁt basis.
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» feature
People know the price of something when they make a purchase
but they seldom know its value. Determining the value of something involves a comparison of what else will do the job. Value is
the lowest cost way to perform the functions required by customers. Problems are understood best when they are broken down
into their various functions and components. Deﬁne the functions
of the value study subject and develop the parts or tasks required
to accomplish the functions, or list the parts or tasks of the value
study subject and then identify the associated functions.
s%VALUATEIDEAS
s!PPLYLIFECYCLECOSTANALYSIS
Phase 5: Development
Phase 6: Presentation
Good cost data is essential in any meaningful value study. Areas
that represent the highest life-cycle costs are the best candidates for value engineering savings opportunities. Pareto’s Law
of Distribution states that 80 percent of the items tend to represent 20 percent of the costs of a project, product, system or
service. Prepare an itemized breakdown of the costs that make
up the subject being studied and locate the high cost areas for
value study using Pareto’s Law. Distribution of costs to functions
helps customers understand how their money is being spent.
Value engineering is a rigorous process that is accomplished by
following the steps in each phase of the standard value engineering study job plan:
The Value Engineering Job Plan
Phase 1: Information Gathering
s$ElNETHEPROBLEM
s#OLLECTDATA
s3ELECTSUBJECTFORSTUDY
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Phase 2: Function Analysis
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s$ETERMINEFUNCTIONCOSTS
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Phase 3: Creativity
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Phase 4: Evaluation
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s$EVELOPTHEBESTALTERNATIVES
s0RESENTATIONRECOMMENDATIONSFOR
consideration by top management
Information gathering and function analysis
During the information phase, cost data is collected along with
sufﬁcient information needed to understand the customers’ problems, attitudes, needs and priorities. Customers have a tendency
to want more than they can afford from their facility investments
so it becomes necessary to separate needs from wants.
Next, during the function analysis phase, the value study team
identiﬁes, classiﬁes and analyzes functions within the scope of
the value study. Function analysis is the characteristic which most
clearly differentiates value engineering from conventional cost
reduction methods. Functions describe required performance
actions without describing speciﬁcally how each function is performed. Identifying performance requirements in terms of functions frees one’s mind from all restrictions associated with the
original product, system or service and thus has the potential of
stimulating many different ideas for solving the customer problems. Function descriptions should be as broad and generic as
possible to help foster ideas for satisfying customer requirements.
A fundamental rule of value engineering is that all functions must
be described using two-word verb-noun combinations. For example, during a value study of facility operations, costs for material, labor, equipment and utilities are identiﬁed and translated in
terms of functions. Examples of facility functions might include
manage projects, adjust capacity, maintain facilities, safeguard
occupants, control environment, illuminate space, conserve energy, assure convenience, enhance image and dispose waste.
Some functions like assure convenience or enhance image might
not be essential for a product, system, or service to work but they
increase customer acceptance and help something sell.
Improving value versus reducing costs
Precisely deﬁning the verb-noun requires a better understanding of what the customer wants and what the facility, service,
product, or system must do for the customer. This is a radical departure from conventional cost reduction, which simply asks the
question: what is it, and then concentrates on making the same
item less expensive by asking how do we reduce its cost. Moreover, many people equate cost reduction with staff reductions
and cannot be expected to be enthusiastic with a project to do
that. Improving value is the concept behind value engineering.
Value study results may even indicate that it is necessary to ap-
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» feature
ply additional resources to those areas which are most critical to
maximize customer value.
ment are developed into a written report with recommendations
and presented to the customer for consideration.
Analysis of those functions that make something work and sell
also differentiates value engineering from traditional cost avoidance or cost reduction efforts. Value engineering helps businesses understand what functions the customer needs and is
willing to pay for, and then uncovers new lower cost ways to
satisfy those requirements. Projects, products, systems and services are justiﬁed by their ability to perform functions desired
by the customer. During the function analysis phase the value
engineering study team allocates actual costs to functions on
an F.A.S.T. (Function Analysis System Technique) Diagram to
graphically show functions and their relationships. Developing
a F.A.S.T. diagram also aids in identifying missing functions and
value mismatches. Value mismatches are high cost functions
with low acceptance from the customers’ viewpoint.
Value engineering is a powerful team method for deﬁning customer, stakeholder and user requirements, developing project
budgets, and demonstrating a cost avoidance effort. The process helps multidisciplinary teams build a shared understanding of the functions of a subject under study and their associated costs and worth before products, systems and methods
are selected, and locked into the project speciﬁcations. Value
engineering can be performed anytime it is proﬁtable to do so.
However, costs saving opportunities are greatest when a value
study is performed in the planning and conceptual phase when
the scope rather than details of a project are being deﬁned.
Generating ideas, evaluating ideas and
developing solutions
During the creativity phase, brainstorming techniques are used
to generate alternative lower cost ways to satisfy customer requirements. The ideas generated during the creativity session are
ranked according to their feasibility, cost and probability of being
accepted by the customer during the evaluation phase. Ultimately
the ideas that represent the best opportunities for value improve-
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Richard Sievert, Ph.D., CFM, PMP, CVS-Life, CCC has more
than 25 years of experience as president of The Sievert Group,
Inc., a training and consulting ﬁrm that provides services in value
management, project management and facilities planning. As
a professor at Drexel University, Sievert prepares students for
SAVE International certiﬁcation as associate value specialists. He
is author of “Total Productive Facilities Management” published
by R. S. Means Company, Inc. For more information he can be
reached at [email protected].
feature «
A Look Back
How to Take the Lead to Win in a Bad Economy
by Ronald A. McKenzie
COMPASS Consultants Corporation, Construction Peer Group Corporation
T
here is no doubt about it; the economy is in bad
shape, although it is getting better, slowly. As we
all know, the news media has learned over the
years that bad news sells more copies, or gets more
viewers, than good news.
In the past there have been other tough economies, such
as the Great Depression. The question to ask is, what
can we learn from the past depression that will to develop new business leading to cash flow and profitability?
Looking back at the last depression will illustrate several
ideas that can turn your company into a winner.
A long time ago when I was a kid, my identical twin
brother and I were stuck in the back seat of the fam-
ily car as we made the trip from Willits, California, an
old logging town where we lived, to the big town of
Ukiah, about thirty miles south, with a population of
around 7,000. My brother and I used to peer out the car
window to the west of Highway 101 at a white fenced
dirt racetrack located way down in the valley. You could
barely see it through all the giant gnarled oak trees.
We tried to imagine why the racetrack was there. Over
the years, I traveled that road hundreds of times and on
each trip I would look down and see the white painted
fence of the oval track that gradually disappeared. No
one ever paid any attention to the racetrack, but the
rumor was that a famous horse used to train there. Two
years ago I drove the same road, and when I got to that
15
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» feature
very place, I looked down and tried to spot that track. It
was not there anymore, but I could still see where it once
had been located.
s$EVELOPA4EAM
Several years ago I read Laura Hillenbrand's Seabiscuit:
An American Legend and a short way into the book Hillenbrand describes Charles Howard's purchase of the Ridgewood Ranch just south of a logging town named Willits.
On this 17,000 acre spread Seabiscuit was trained and
then healed to race again in a big comeback. Little did
I know that in the valley that I knew so well there was a
story of inspiration and hope.
s0ICK9OUR2ACES
The movie about Seabiscuit, which came out several years
ago, ironically enough, prior to the current recession, told
the story of winning in the depression, similar to what we
are all now experiencing. There are lessons to be learned
from this story about attitude, and winning.
Seabiscuit, a descendant of the great thoroughbred Man
o'War through his son Hard Tack, is on the surface about
a short awkward thoroughbred horse with knobby knees,
and Johnny "Red" Pollard, a tall accident prone jockey; a
trainer, Tom Smith, who was a lone plainsman living in solitude who had accepted his fate, and Charles Howard who
became very wealthy only to find grief because of the sudden accidental death of his son.
Seabiscuit ties them together and gives them a purpose,
and in the end, they heal each other, and win. The movie
is really about self-reliance in tough economic times, for
hanging in there, for second chances, for seizing the moment, and for saluting the little guy that never gives up.
It’s about attitude. Isn’t that the same thing we are all
after?
What a lesson for people. What a lesson
for business.
In business, in the coatings business, in the construction
business, in the architectural business, in the engineering business, leaders must lead. But even leaders are subject to pressures of their job for at times the demands of
leadership can be staggering. True leaders know that they
must hang in there, they must look for the second chance,
they must recognize and seize the opportunity, and should
never give up. That is why they are good leaders.
The strategy of leadership is extremely important in managing a business.
Leadership is about winning, and winning is about perseverance even on the muddiest track. Winning is about
attitude. Following are some Winning tactics that will help
you and your team get to the winners circle.
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s,OOKFOR/PPORTUNITIES
s+NOWTHE#OMPETITION
Always have a Plan: This is the most important part of
getting to the winner’s circle, for when you have a plan, a
business plan, it means you have a goal. Now I know from
the seminars I have done that many companies do not have
a plan. I also know that eventually when they do run into a
problem they sometimes don't even know it because they
do not have a way to measure what is happening.
With a business plan in place you will have the ability to
constantly measure performance, and be in a position to
quickly make changes when you must. If your strategy
is to develop a retail interiors niche and you constantly
place in the pack, then something must change. A business plan is not set in concrete; it's a series of benchmarks
on your way to success. Think of it as the clubhouse turn
and the quarter pole.
Develop a Team: You can't do it alone. Someone must ride
the horse, someone must train the horse, and someone
must feed the horse. You must assemble a team of players,
each one responsible for one area of the business.
For a painting and coatings company, your team will
depend upon the organization of your company. But it
should include administrative people, your estimators and
sales people, as well as your business development and
marketing person, head of field operations and a superintendent. These people represent your management team
who’ll be charted with the responsibility to champion various company objectives.
Look for Opportunities: In every economy, there are always opportunities. Sometimes you have to sit down and
ask, what's working and what's not working. Where do
we go from here? Maybe it means changing the way you
deliver services. Maybe it means focusing on a particular
market niche. Maybe it means focusing your marketing
dollars on promoting a different service. It has more to do
you’re your attitude than anything else. Whatever it is, the
company that constantly has the ability to evaluate and to
make changes is the same as a horse moving up in class,
or changing jockeys, or changing the distance. Adversity
for some becomes an opportunity for another.
0ICK 9OUR 2ACES This is different from looking for opportunities. Picking your races means you constantly monitor all
the variables regarding a particular project and pick those
projects where you SHOULD be the selected, as you have the
best credentials for the project, or the ability to have the best
» feature
price, or you have the best designer for that type of project.
Capacity means you can't do everything. Capacity means you
must pick your races to maximize your opportunities.
+NOW THE #OMPETITION You must know who you are running against. Watch out for Silver Slipper as he’s a last minute charger and will race you hard at the end; Youngblood
is a fast starter but can't hold the distance in the last furlong; and Postage Due will swing wide on the turn and give
you an opening. Meaning, if you know who your competition is, and know their strengths and weaknesses, then you
can pick your races and have a better chance for victory.
Seabiscuit wasn't considered a great
prospect.
Eventually Seabiscuit was matched with War Admiral in
the 1938 “Match of the Century.” War Admiral was a taller
and stronger horse, and had racked up with more wins. But
Seabiscuit won by over four lengths in front of thousands
of fans that cheered him on at War Admiral’s home racetrack, plus forty million fans around the United States who
listened on the radio at the height of the depression. What
is even more surprising is that War Admiral posted his best
time ever for the distance. Seabiscuit ran an incredible race
giving the out of work and homeless hope in a bad economy. If Seabiscuit could win, a knobby-kneed small horse
that ate too much and ran in the pack with an overweight
jockey; they could win. Seabiscuit had the right attitude.
Seabiscuit continued to win. In the return to Santa Anita,
Seabiscuit was injured, and he was taken to Ridgewood
Ranch near Willits, California to heal. Time went by and
training started, and eventually he came back and continued to win against all odds. He eventually won the Santa
Anita Handicap, a race that had eluded him for years.
How to Win in Today’s Economy
There is construction activity happening in the marketplace. Industrial is very slow and residential by the big
builders won’t happen for several years, according to the
experts until the short sales and foreclosures end.
18
However, there is some activity in the retail sector. Just
around the area where I live, four major stores have
opened their doors in the past twelve months – HHGregg,
Binny’s, Ross, and Smashburger. That means that someone
painted out these stores as they helped these major corporations open their doors for business. There is a trickle
down affect as employee staffing, trucking, manufacturing
are all impacted. Of course, none of this was reported in
the news. This kind of pocket construction activity is happening all over the country as people, who have been laid
off, or lost their jobs because of age, are tired of waiting,
and are forging ahead developing their own futures.
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These stores openings also means that architects, contractors and subcontractors are employed to get the work
done. The question that must be asked, why are some
construction related companies doing okay in this recession, while other ones are going out of business.
To try and understand this question, I recently talked with
three companies, an architect, a painter and a construction manager. The architect is slowly going out of business. As it is typical with many businesses, the architects
are not looking at how to shift the services they offer to
attract new work. They are what I refer to as “hobby architects,” as they show up for work, go into their offices, and
still do what I wrote in my 1991 book, Successful Business
Plans for Architects, published by McGraw-Hill; they wait
for the phone to ring. They don’t get it and never will.
Compare this company to a small painting company in the
Chicago suburbs. Most of their work was with residential associations, which quickly dried up. The principal went back
to single-family residences, and on making sales calls and
developing an estimate, one homeowner said to him to “just
give me an estimate for the second floor work, my husband
will paint the lower half.” Realizing that this part of the market was also gone, he went back to the drawing board. He
surveyed the market and identified a market niche where
there was work dealing with specialty floor treatments.
After a lot of investigation and a huge learning curve, he
drove across the United States where he purchased some
used equipment and took training from the seller. He towed
the equipment back and implemented a marketing program
consisting of direct mail and telemarketing. He is now so
swamped with work he is looking at purchasing additional
equipment and hiring new employees. He is a great example of someone who refused to accept the conditions of the
economy. He is someone who has a great attitude.
But unfortunately, like the architect, there are many painting companies that take the same road as the architect
described above, for it is an easy road and filled with others who they can spend time with complaining. They cut
staff, marketing, advertising, and next, they take jobs with
no profit just to keep the doors open. These are like the
architects, the “hobby painters.”
Last, I met with a very large construction management
and general contracting company, who told me that three
years ago he held a meeting with his staff, and told them
that they were not going to participate in the slow economy. It would be business as usual and they would figure
out a way to get the work and to maintain their accounts.
At the same time he was telling me this, one of his project
managers came in to the office with a question on a project he was estimating. After a brief discussion the princi-
feature «
pal told him to bid the work high, as they can’t possibly
staff the project. Their goal had changed to keeping them
interested for the next time. This is an eighty-million dollar construction company and they have more work than
they know what to do with.
Look for Ron McKenzie at the PDCA 2012 Expo where
he will talk about business plans, how to develop and use
them effectively in your business. Contact PDCA or Ron
McKenzie for information about the Peer Group Program.
The common thread to the painter’s success and the construction manager’s success is attitude. If you have a good
positive attitude, then you employees are going to feel
great working for you and their productivity and their enthusiasm will be unmatched.
These companies also had a plan, and they
developed a team of people around them.
The looked for opportunities, they picked
their races, and they knew how to compete.
The PDCA Peer Group has members who
for the last five years have exchanged best
practices. They help each other adjust to
the marketplace. It’s like having the very
best Board of Directors ever, as they are
all knowledgeable. The Peer Group is facilitated by two diversified consultants who
bring different experiences to the table to
share with their members. The facilitator’s
goals are to help the members see what
sometimes they can’t see, or sometimes,
what they don’t want to see.
But in the end, it’s the positive attitude that
makes it all work, because these executives
fly across the country three times a year to
make a difference in their company, the
other member companies, over long hard
days in the meeting room, and longer evenings out in fine restaurants. Surprisingly
enough, many of the “realizations” comes
after hours among their group friends.
It’s all about attitude; it’s attitude
that drives your employees.
In the end, your company may be viewed
like that small ungainly boxy scrapper with
stumpy legs that wouldn't straighten, who
became one of the most remarkable thoroughbred horses in American History during the great depression. Your competition
might be saying, "Where did they come
from." Many companies are often considered not to be contenders, but in the end,
you just might win, for the very same reasons that made Seabiscuit a winner. Are
you a contender or an also ran? Maybe
your company will win the one-hundred
grander, after all.
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» feature
Save Time and
Money by Adopting
Craftsmanship
Operating Procedures
by Byron Adams
S
tandards are a necessity in any business. In order
to operate smoothly and efficiently, a task should
have a methodology and completion timeframe.
Let’s say you are managing a painting crew of ten employees. You give each of them a brush and a door to
paint. In a successful business, ten workers plus ten
brushes plus ten doors should equal a consistent level
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of quality and productivity. How confident are you that
your employees will achieve this for you? You can have
peace of mind by setting standards that prepare your
painters to achieve quality results every time. With a
small procedural investment, your business will save
time and money - and your response to that question
can be a resounding “Very Confident!”
» feature
The PDCA Craftsmanship Forum is on a mission to provide
training standards. According to Mario Guertin, president
at Painting in Partnership, Inc., “There is no standardized training in the open-shop environment. A person
may do that door in 20 minutes, another person 45 minutes. You may have a person who is adept and precise
who takes 25 minutes to do the door, and you may have
a person who takes 45 minutes - but the door needs to
be redone because it’s not adequate. This has huge consequences and costs the contractor a lot of money, time
andeffort.”Guertin suggests that these inconsistencies
can tarnish the reputation of the business. “It undermines
the brand,” he says.He believes the PDCA’s Craftsmanship Operating Procedures (COPs) is the solution to this
problem.
COPs were developed by the PDCA Craftsmanship Forum to
serve as standards to increase productivity, reduce mistakes
and improve quality. The PDCA offers an interior and exterior series available to PDCA members and nonmembers,
and they have sold 160 series in 4 years.
Wouldn’t it be nice to have training in
place for new-hires?
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Toby Kitchens, sales representative at Lancaster Painting, can attest to the procedures’ effectiveness. “We have
a standard for training now. We’ve had a good success
rate,” says Kitchens. As a project leader and manager of a
thirteen member painting crew at the time of implementation, he headed up the training committee at Lancaster.
Kitchens singsCOPs’ praises, “It’s really successful at the
apprentice level. They (the apprentices) get out of the van
and know exactly where to start. It’s an organized, fluid
training.” Guertin felt the same new-hire pain and wanted
to address it. “If you hire a person, what do you have in
place to make this person a contributing member of the
team quickly?” Guertin is certain these procedures will
help contractors avoid “a lot of hands-on correction.”
Challenges
Like all undertakings, no implementation goes on as
smooth as a fresh coat of paint – so we must address
the challenges.Guertin acknowledges that implementation can be challenging. He knows from experience that
it takes a commitment but is fully confident in the fruits
of that labor. He recommends the free implementation
tools offered by the PDCA, which are available at http://
feature «
www.pdcacraftsmanshipforum.com/COPs.php. A training
guide and checklist are provided, as well as forms for employee training and session attendance records. A scoring
system and open and closed book tests are also available.
Guertin suggests organizations ask themselves a few
questions to determine how the COPs can be most useful
to them:
s7ILLTHISBEREQUIREDTRAINING
s)FSOWILLWORKERSBEPAIDTOCOMPLETETHEPROGRAM
s7ILLTHEREBECOMPLETION2EWARDS
s7ILLYOUCONDUCTTHISTRAININGINTHElELDORINTHECLASSROOM
The best part is that any answer to these questions is correct. The program is customizable, and these questions can
help you decide how to address your organizational needs.
Kitchens modified the “verbal testing” portion of the COPs
to what he calls “participation level.” “We wanted to see
the guys interjecting, having discussions about it. If they
aren’t participating, they notice their score goes down,”
says Kitchens. He admits that the biggest challenge was
getting the veteran employees to buy into the program,
but he insists “they came around.” Lancaster offered incentives like free t-shirts, but Kitchens made sure the procedures were standard by tapping the source of any hard
worker’s motivation – money. “If the training book is not
completed, we don’t give raises out,” said Kitchens.
COPs are now available in printed and digital form, but
the PDCA has plans for a video version, which Kitchens
would love to see happen. He has considered recording
one of Lancaster’s own training sessions. He believes it
would be beneficial to his organization and hopes it could
help others. The PDCA is also planning to present the
program in languages other than English. Kitchens says
versions in Spanish and Arabic would be very beneficial.
For more information and pricing on COPs, please visit
www.pdcacraftsmanshipforum.com.
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» standards
How Well Do You Know
the PDCA Standards?
by Bob Cusumano
Chairman, PDCA Standards Committee
O
f the many phone calls I receive on PDCA's
technical hotline, most of them are questions about how PDCA standards address
specific situations. This article will test your knowledge and perhaps indicate that brushing up on the
standards will be worthwhile.
Which of the following conditions is not a requirement of a properly painted surface:
“Properly painted surface” is defined as uniform
in appearance, color, texture, hiding and sheen. It
is also free of foreign material, lumps, skins, runs,
sags, holidays, misses, or insufficient coverage. It is
also a surface free of drips, spatters, spills or overspray .caused by the Painting and Decorating Contractor’s workforce.
The number of coats is not included in the description of a properly painted surface.
A. uniform in appearance and color
B. free of foreign material
Which of the following conditions indicate proper
wallcovering installation?
C. has at least three coats of paint
A. Pattern match is achieved
D. free of drips, spatters, spills and overspray
B. Adhesion is complete
The correct answer is C. Standard P1 states A
C. No excess residue on surface
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standards «
D. Does any texture of underlying substrate
E. Free of visible shrinkage
PDCA standard P6 states Wallcovering is deemed
properly installed when:
Adhesion is complete with no loose or curling edges, lifting seams, air bubbles or paste bumps. Pattern
match is achieved. Wallcovering is installed plumb or
square.
porary lighting. However, surface deficiencies noted
upon installation of permanent lighting shall be considered latent damage.
The correct answer is B and D.
Which of the following joints are NOT implied to be a
part of the painting and decorating contractor’s work?
A. The exterior perimeter of windows
B. Joints between stained wood members
Wallcovering is free from visible shrinkage. Seams are
properly trimmed, with no frayed edges, allowing for
pattern match and without evidence of excessive pressure that would score the substrate and affect adhesion. Wallcovering surface is free from adhesive residue. Color shading is inherent in natural and simulated
natural materials and should be expected.
Therefore, the correct answer is A,B, C, and E
Which of the following conditions should be in place
prior to the performance of interior painting?
A. All cabinet’s hardware, and other prefinished materials should be installed.
C. Joints wider than ½ inch
D. None of the above
The correct answer is D. PDCA standard P11 says that
the only joints implied to be a part of the Painting
and Decorating Contractors work is limited to those
between wood and/or wood composite materials, and
between wood and/or wood composite materials and
painted wall or ceiling substrates such as gypsum drywall, plaster, or similar surfaces; in certain geographic
areas, caulking of painted hollow metal members to
painted wall surfaces is also included.
B. Permanent lighting or temporary lighting simulating permanent lighting should be installed.
Which of the following items is the Painting and Decorating Contractor obligated to supply at project close
out?
C. The exterior temperature and humidity levels should
be simulated in the interior of the building.
A. Attic Stock or extra materials as required by the
contract documents.
D. The structure should be weather-tight.
B. A schedule of paint and wallcovering finishes as
required by the contract documents.
According to PDCA standard P7, the following requirements, supplied by others, must be in place prior
to the start of work in order to ensure a successful
installation by the Painting and Decorating Contractor:
The structure shall be weather-tight including doors,
windows, floors, and roofing.
Permanent or temporary HVAC system shall maintain
temperature and humidity levels within the guidelines
set forth and approved by the materials suppliers of
the products specified. Unless otherwise agreed, permanent lighting, or temporary lighting comparable in
intensity to the permanent lighting, shall be supplied.
If temporary lighting is not comparable to the permanent lighting, inspections shall occur under the tem-
C. Invoices of all materials purchased for the project.
D. Maintenance instructions as required by the contract documents.
E. Warrantees as required by the contract documents.
PDCA standard P20 requires the Painting and Decorating Contractor to supply all items except C. Submitting
invoices is not required.
You are working on a project where the general contractor has removed old wallcovering and your contract is to paint these walls. Is it your responsibility
to perform any necessary patching and to remove and
wallcovering adhesive residue?
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» standards
Unless directly specified otherwise, the answer is no.
PDCA standard P16 states that the entity that removes
wallcovering prior to repainting should perform the
following work functions:
"All wallcovering material will be physically removed
from designated surfaces. All wallcovering adhesive
shall be removed from the surfaces to be subsequently
painted.
When wallcovering is removed by an entity other than
the Painting and Decorating Contractor, sanding of the
adhesive in lieu of removal is not acceptable as surface preparation. Any mildew, other organic material,
or other contaminant present on the surface after the
wallcovering is removed shall be eradicated in a manner consistent with the specific contaminant. Surfaces
from which wallcovering is physically removed are of-
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ten damaged during the removal process. All required
patching, filling, floating, or replacement of surfaces
(including finish quality sanding) shall be a part of the
scope of work of wallcovering removal. It is recognized
that the extent of the work operations necessary to
complete substrate repair is usually not foreseeable
until the wallcovering has been removed. For this reason, it is recommended that substrate repair be accomplished on a time and material basis. The materials used for patching, filling, floating, or replacement
must have sufficient adhesive and cohesive strengths
to support the paint system specified to be applied.
The PDCA standards define the quality of work to be
expected and define work scope responsibilities. Incorporating them in your contracts and proposals will
eliminate disputes and promote harmony with your
customers.
craftsmanship «
Professional
Techniques
T
hese professional techniques are sure to translate into an improvement to your company's bottom line.
These techniques are taken from the Craftsmanship Operating Procedures (COPs), which were developed
by the PDCA Craftsmanship Forum.
COPs establish a benchmark for how painting is done at a craftsman level, so that individual painting companies
can customize them for their own brand of craftsmanship. From job-site setup to painting trim and cleanup and
closeout, these COPs constitute a ready-made tool to help you standardize craftsmanship practices within your
painting company. The COPs also help to train people in consistently delivering the quality that you promise
your clients.
A series of 20 Residential Interior COPs and a series of 20 Residential Exterior COPs can be purchased from
PDCA's online store or by visiting the forum's website at www.pdcacraftsmanshipforum.com. On the forum's
website, you can also find information on tools to impement COPs and how you can participate in the development of future COPs.
chance of cracking.
COP E-PR-7 Exterior Caulking

Be aware if caulk is not completely dry, it can crackle the
finish coat.

To create a straight caulk edge
adjacent to a surface not to be
painted such as stone, windowsills or masonry chimneys, apply
painters tape to the surface
in a straight line. Remove the
tape as soon as the caulking
has been completed, before it
starts to dry.

For areas requiring backing
material, foam backer rod is
recommended but if it is not
available, other items such as
foam from a sanding pad or
similar type products may be
used.
Leave the largest bead of
caulk possible while maintaining appropriate appearance.
Larger beads accommodate
more movement and reduce the

If using a wet rag to tool the
caulking, be careful not to get
residue from the rag on surfaces not to be painted. The caulk
residue will leave a visible film
on these surfaces when it dries.
If silicone caulk has previously
been used, either prime it with
a specialty bonding primer or
cut it out and re-caulk.

Avoid gaps when caulking
siding to trim by applying the
caulk from the bottom up assuring butt end of clapboard is
sealed.

Keep a bucket of clean water
with you to clean fingers and
tools.

Clear caulk can be used to seal
the edge of masking tape to
prevent paint bleeding. - Clear
caulk can also be used to fill
gaps along surfaces not to be
painted.

A linoleum knife (hook blade/
wooden handle) can be a useful
tool for removing caulk.

Select a high performance
caulk/sealant to provide additional durability.
100% silicone based sealants
cannot be painted over.

If the tube opening is too large,
squeeze the opening with pliers
to reduce the flow of caulk.
A properly applied exterior
caulk bead may not need to be
tooled.

There is a variety of caulking
materials available, select the
best for your application.

Some areas may be caulked
purely for appearance purposes
as opposed to for moisture protection such as soffits.
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» technical
Let's Play Detective
by Bob Cusumano
President, Coatings Consultants Inc.
R
emember the scientific method that we learned
in grade school science. When trying to solve a
problem, we first ask a question, for example,
"Why is this paint peeling?" The next step is to gather information about the problem. The third step is
to form a theory or hypothesis about why the failure
occurred. Next, testing is performed. If all of the test
results support your hypothesis, then bingo, you can
draw a conclusion. If, however, all of the test results
do not support the hypothesis, then a new hypothesis
must be formed and tested. In this issue, I'll describe
some failures and provide some facts and you can play
detective using the scientific method to solve them.
sanded, puttied, and caulked. Next was spray finishing
of the doors and trim with two coats of alkyd semigloss
enamel. Finally, the walls were painted with one coat of
latex primer sealer and one coat of interior latex flat,
both roller applied and cut in with a brush. Before the
contractor had competed the job, it was noticed that
the doors and trim were several shades darker than the
walls (photo 1).
Case 1
Solution: It’s a problem known as alkyd yellowing. All
alkyd paints yellow to some extent over time. The degree of the yellowing, and the length of time that it
takes to yellow will vary depending upon the particular
alkyd resin used in the manufacture of the particular
paint product. The pigment used can also affect the
degree of yellowing as zinc oxide, for example, has
been found to retard yellowing. The cause of the yel-
A contractor performed interior painting on a new
10,000 square foot luxury residence. Surprisingly, all
interior walls, doors, and trim are to be painted an off
white. The contractor's work routine was to spray alkyd
enamel undercoater on all doors and trim, including
both wood and hollow metal. These items were then
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Test results showed that there was no contamination
on the surface of the darkly discolored surfaces. Microscopic observation indicated that the paint had actually
changed color. What happened?
» technical
lowing or darkening is a photochemical reaction that occurs with certain vegetable oils used in alkyds. Because its
a photochemical reaction, sunlight retards the yellowing
process and in areas of low light, the effect is enhanced.
For this reason, the interior of closet doors, pocket doors
that slide into the wall cavity, and the interior of drawers
are particularly susceptible.
Another factor in the alkyd yellowing phenomenon is that
the presence of ammonia accelerates yellowing. In our job
situation above, the decision to spray finish the doors and
trim and then roll the walls inadvertently worsened the
situation. Most latex paints, including the one used at the
residence in question, contain ammonia which is released
as the latex paint dries. When rooms are closed, as is common when painting to minimize airborne dust, the concentration of ammonia can become quite high.
Case 2
A painting contractor has been awarded the contract to
redecorate the interior of a prestigious country club. The
project includes repainting the locker rooms and refurbishing the lockers. The main portion of the contract however is removing the existing vinyl wallcovering from the
walls of the lobby, restaurant, and card rooms. The existing vinyl wallcovering and adhesive are removed and the
drywall walls are patched where necessary with a spackling compound. The walls are then primed with an alkyd
based enamel undercoater. After the primer cured, the
contractor installed decorator supplied paper-backed fabric wallcovering to the walls using a clear adhesive. The
job was completed and the owner was thrilled with the
results. Unfortunately, 9 months later, the contractor received a call saying “you’d better come and look at this
(sound familiar?).
When you visit the site, you are appalled to see a dark,
blotchy discoloration on areas of the fabric covered walls.
You then decide to remove a couple of strips of discolored
wallcovering but note that the wall beneath is not stained
in any manner. During your inspection of the premises,
you also note that the discoloration is not always at the
seam of the fabric panels, but always stops at the seam
and does not extend to the adjacent panel. You also note
that the drapes, which were made from the same fabric,
are not discolored. . pH testing was performed on both
unstained and discolored sections of fabric. The unstained
fabric was neutral while the discolored sample was alkaline. What seams (pun intended) to be the problem?
Solution:
The most important fact is that the discoloration does not
cross seam lines. Since the fabric applied to the walls was
discolored while the drapes were not, it would be easy
to implicate either the undercoater or the adhesive as
causing the stain. However, if either of them had been the
cause, then the stains would have crossed seams into adjacent panels. Since the discoloration was always limited
to individual fabric panels, then the discoloration must
have been related to the wallcovering itself Then a light
bulb went on or should I say a lighter. When the unstained
sample was placed in the flame of a butane lighter, it immediately burned and turned to ash. However, when the
discolored sample was similarly exposed to the flame, it
did not burn. The cause of the discoloration was fireproofing. Apparently only some of the wallcovering rolls had
been treated. That is the reason why some of the panels
discolored while others did not. Also, the drapes had not
been treated so they did not discolor either.
A thorough knowledge of various products and potential
pitfalls is required in an attempt to avoid the many paint
related failures that may occur. When failures do occur,
the painting contractor is often blamed, sometimes. Being a detective by assembling all of the facts and formulating a plausible theory based on those facts may absolve
you of the crime.
v
Robert L. Cusumano
President, Coatings Consultants, Inc.
Bob’s consulting firm analyzes paint
failures, writes coating project specifications, and provides expert witness
testimony. He teaches classes on blueprint reading, estimating, and management skills to painting contractors and frequently speaks
and writes articles regarding coatings failures. He is a former
painting contractor and former national PDCA President. Bob
earned a Bachelor of Metallurgical Engineering and a Master
of Science Degree in Engineering, specializing in corrosion research, both from the University of Florida. Bob currently manages the PDCA standards program.
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Bob Cusumano
Coatings Consultants Inc
,
.
Announces A Dynamic Two Day Seminar
Perfect your Blueprint Reading, Painting Estimating and Business Management Skills
in our 2 Day HANDS ON CLASSES
WHAT, WHERE & WHEN: Blueprint Reading and Painting Estimating for
Residential and Commercial
Las Vegas, NV
February 23-24, 2012
This seminar follows the PDCA 2012 EXPO. Please call our office for more information.
* Understand construction drawings
* Interpret construction specifications
* Learn to relate plan sections and details
* Learn to calculate paint coverages
* Learn production rates
* Learn to track jobs bid
* Understand YOUR overhead
* Analyze profit considerations
* Determine your market niche
* Learn to accurately measure and calculate quantities of surface to be finished
* Determine scope of work required
* Learn time saving takeoff techniques
* Learn proper measurement of wall covering
* Tailor estimating functions to your company
* Use computers for estimating, job costing and decision making
* Compare your company's financial statistics
* Learn job cost tracking techniques
* Learn to track production rates achieved
2 DAY SEMINAR FEE ............. $1,150.00
$950 registration fee for PDCA members is available up to two weeks prior to seminar.
That’s a $200 savings! Act Now!
PDCA Volume 1 Cost & Estimating and Volume 2 Estimating Guide Rates and Tables are required study guides. If you do
NOT have these publications, ADD $190.00. Payment in full is required with registration. Some expenses for a continuing
education course taken to maintain and improve professional skills are tax deductible - check with your accountant. Please
call Wanda Buchanan at 561-775-7151 with any questions or to REQUEST A REGISTRATION FORM. E-mail to
[email protected] or visit our web site at: www.coatingsconsultants.com
Completion of this course qualifies for four (4) credits for PDCA Contractor College
ROBERT L. CUSUMANO, Instructor
has over 40 years of experience in the painting industry. He consults with major corporations regarding specification writing, work
in progress inspections, failure analysis and conducting paint related seminars and classes. He is a past national president of
Painting and Decorating Contractors of America, writes articles for DECO Magazine and has a Bachelor's Degree in Metallurgical
Engineering and a Master of Science in Corrosion Engineering from the University of Florida.
Failure analysis and expert witness testimony is a major portion of our business. Because of our technical and working
knowledge of the painting industry, we can be of assistance to you when a coatings issue arises.
Painting Estimating Pro computer software is an excellent tool for estimating/project managing. The spreadsheets provide
mathematical methods to make estimating and job costing easy to perform. Included in this package are Estimating Spreadsheets,
Job Cost Spreadsheets, an Overhead Spreadsheet and a Material Coverage Spreadsheet. Call us for more information.
Coatings Consultants, Inc., 8211 Needles Drive, Palm Beach Gardens, FL 33418
Phone 561-775-7151
Fax 561-775-7050
» feature
Professional Women
in Painting:
“Professional Women
in Painting Forum”
by Darylene Dennon
Solid Energy Inc., PWP 2011 Forum Chair
P
rofessional Women in Painting Forum was
formed and approved by the PDCA Board of Directors Oct 2009. We create an environment for
women in painting to help them grow personally and
their businesses or careers through education, mentoring and networking.
business of painting.
Mission Statement: To encourage and promote the
success of women in the painting industry
The forum offers an opportunity for women PDCA
contractors, women working in the painting and decorating industry, women associated with the painting
industry, venders, suppliers to come together through
education, social media, e-News Connection, networking, Conf Calls and face to face meetings & luncheons
at our annual Painting and Decorating Expos. Professional Women in Painting Forum’s support is unique to
this segment of the PDCA membership. All members
are invited to join.
The Professional Women in Painting Forum’s membership is free, for now and our membership is 58 strong
in a little over 2 years. There is a lot of energy and
enthusiasm in this group.
Our future goals for this forum is to concentrate on
leadership for women in the painting industry and effective project management as it pertains to ownership,
business development as it pertains to growing your
business, improving our customer service and selling
the painting job as it pertains to larger projects.
We are not an exclusive Women’s club. We are open to
everyone who wants to help us accomplish our Mission.
This includes women in the field and all women who
work in or support the painting industry. We welcome
all those women whose families are supported by the
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Professional Women in Painting Forum wants you to
join us soon so please give Bev Lynde, a call at PDCA
Headquarters, 1.800.332.7322 or www.pdca.org. If you
have some ideas you want to share please let me know
at [email protected]
I want to give special thanks to those Women who
are currently leading associations, Forums and companies and I would like to mention a few:
PWP Forum 2011 Officers Chair-Darylene Dennon, Solid Energy, Inc, Vice-Chair,Karen McClain, Karen McClain
feature «
Visuals, Inc. Steering Committee/Board, Carol Adkins, Adkins Quality Painting, PDCA BOD liaison, Bonnie Shoning,
Shoning Contracting, Beth Buchholz,Lieber Painting, Inc.,
Cheri Phyfer, Sherwin-Williams, Suhaiba Neill-Cannon,
John Neill Painting
Residential Forum President, Julie Gehrke, Signet Painting, Commercial Forum President, Amanda Hibbert, A&K
Painting.
!SSOCIATED 'ENERAL #ONTRACTORS !'# 0RESIDENT +RISTINE9OUNG$ES-OINES Young, 60, president and CEO of Miller the Driller, Des
Moines was sworn in as 2011 president at the association’s annual convention in Las Vegas in March.
#HERYL -C+ISSACK &ELDER, civil engineer and CEO of The
McKissack Group. Felder comes from a family of architects that start with an enslaved Ashanti ancestor in 1790.
In 1991, she formed The McKissack Group (TMG), a full
service construction management firm based in New York
City. In 1999, Felder launched McKissack and McKissack
Associates, an architecture and design company.
Maggie Rosie Privitera Biondo was installed as President of the Women Construction Owners & Executives,
USA organization. Ms Biondo is President of Mark One
Electric, headquartered in Kansas City, MO and has
served in that capacity since 1994. The company is fullservice and provides regional electrical contracting and
subcontracting work as well as design/build construction,
estimating, engineering, pre-construction coordination,
project management and architectural design.
In keeping with her matter-of-fact Midwestern roots, Kristine Young doesn’t think “it’s a big deal” that she has
become the first female president in AGC of America’s
93-year history.
4HANK 9OU TO THESE HISTORY MAKERS AND WOMEN LEADERS
in construction!!!
“I’m just an AGC contractor who happens to be a woman,” she says.
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» feature
PDCA TEAMS WITH
BENJAMIN MOORE FOR
COLOR CARE ACROSS
AMERICA
Campaign Completed Color Paint Makeovers For 51
Emergency Shelters
T
he concept was ambitious: Benjamin Moore
wanted to provide 51 color paint makeovers for
51 emergency shelters—one in each state plus
DC—in 50 days. A partnership with the U.S. Conference of Mayors yielded the shelters deemed in need
of the color redo’s. The paint manufacturer’s other
collaborator in this project was PDCA, which rallied
many of its members nationwide to volunteer for the
cause. The initiative got underway in late September,
and more than scores of PDCA members helped see
Color Care through to its conclusion in November,
a few weeks beyond the original 50-day goal, but
clearly a timely holiday “gift” for thousands “in crisis” throughout the country.
From Portland, OR to Portland, ME, and from Honolulu to Anchorage, Color Care reached a range of
shelters—some serving homeless men or women only;
some women and families seeking aid from domestic
violence. There were some shelters in the program
offering drug rehabilitation, independent living for
adults with developmental disabilities, refuge from
child trafficking, and transitional housing for families
who’d fled from war-torn countries.
“A poignant, inspiring and compelling story emerged
from each city we visited,” said Eileen McComb, director of corporate communications for Benjamin
Moore, and the key engineer of Color Care. “It’s been
emotionally fulfilling for all those on the giving side
as much as it has been on the receiving end.”
In explaining Benjamin Moore’s decision to under-
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take Color Care, McComb said, “Many hard-working
families are experiencing the loss of their homes, and
finding that the American dream of home ownership
is fading. They are among the growing ranks winding
up in shelters. It’s demoralizing, and in some cases, a
de-humanizing condition that can break the spirit of
any family. Then, of course, there are the hundreds of
women and children seeking sanctuary from abusive
households. The increasing demand from these growing populations is taxing and straining the organizations that offer emergency living. Obviously, there’s
no simple solution to this troubling occurrence, but
the aim of Benjamin Moore in launching ‘Color Care
Across America’ was to bring attention to this situation while helping to improve the living environments
for those who seek this basic human need of having a
roof over their heads.”
According to Richard Greene, CEO of the PDCA, association members were quick to sign on for the initiative. “You’ll often find PDCA members among the
first to volunteer for community projects, offering
their time and skills to help the less fortunate. So,
we’re proud to be officially onboard with this tremendous undertaking and applaud each individual painting and decorating firm that has committed to the
program.”
Audra Frank, Audra Frank Associates, was among
the first to get the ball—as well as the paint—rolling on Color Care. An active member of PDCA North
Jersey, she not only took some of her own crew off
paying jobs for the two-day experience, but she also
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» feature
persuaded colleagues
from Five Star Painting
to join her and chapter
president Warren Hoffman, of Alpine Painting
& Restoration, for what
was the first official
color makeover: Rescue Mission of Trenton, NJ. As happened
at most of the shelters,
the city’s mayor—in,
this case, Tony Mack—
stopped by to thank
the painters, inspect
the workmanship, and,
in some cases, even
pitch in by picking up
a paint brush or roller.
In California, Project
Achieve in Long Beach,
a program of Catholic
Charities of Los Angeles, Inc., was the chosen shelter, and the
paint makeover became
a project of Endurance
Painting along with the
Los Angeles Painting
and Finishing Contractors Association’s apprentice program. Chicago’s FCAC plus DC14
Union Painters also got involved, giving Cornerstone Community Outreach, which assists
low-income residents with a variety of critical
services, a welcome facelift. FCAC Chicago
actually designated its Color Care project the
organization’s charity of the year.
MANCHESTER, NH _
CAPRIOLI
New Horizons for New
Hampshire houses 75
homeless nightly, serves
200 daily meals in its
soup kitchen and provides food for more than
800 families per month
from its food pantry.
Similarly, in Las Vegas, apprentice painters
joined journeymen from the local 159 Chapter
of the International Union of Painters & Allied
Trades who turned the job into a weeklong
training opportunity. Approximately 30 painters showed up for the color transformation of
The Salvation Army location in Sin City.
The Salvation Army in Greenville, SC, where
the facility’s six-bedrooms provide emergency shelter for single men and women, also
was a recipient of Color Care. PDCA members
stepping up to the plate in that community
included First Class Painting, Greenpro Inc.,
Freshcoat and Anderson Paint & Decorators.
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» feature
TRENTON
(left) Warren Hoffman, president, North Jersey Chapter, PDCA, at the
Rescue Mission of Trenton.
(top, L-to-R) Painting contractor Audra Frank, Rescue Mission of Trenton
executive director Mary Gay Abbot-Young, Trenton Mayor Tony Mack,
Mission resident Kevin M., and John Lanzillotti, director for commercial
account business development.
According to McComb, Color Care entailed a promise to
paint the interiors of shelters, committing up to 10,000
square feet, and providing enough paint for bedrooms
plus common areas such as living rooms, dining rooms
and recreation spaces, entries/foyers, hallways and
stairwells. All told, approximately 3,000 gallons of paint
were contributed, and it included leaving behind a few
extra gallons with brushes and rollers “in case residents,
staff or volunteers feel inspired to spruce up other areas
of the house that remain in need of a coating.”
Helping to ensure that the color options for these community residences added an upbeat mood while respecting local and regional tastes, Benjamin Moore turned to
38
CHICAGO, IL
(right) At work at the Cornerstone Community Outreach shelter in Chicago.
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w w w. DECO ma g a z ine. o rg
feature «
LAS VEGAS, NV
(top) Mayor Carolyn Goodman and the painting team at The Salvation Army
the editors of House Beautiful magazine. They worked
with Benjamin Moore’s senior interior designer, Sonu
Mathew, in putting together seven suggested palettes
that each shelter was able to choose from.
“There were no cookie-cutter looks,” said McComb,
“and no standard institutional hues. This was meant to
be an empowering opportunity for the shelters to select
colors that are livable and likable.”
“Benjamin Moore is so grateful to have had the U.S.
Conference of Mayors and the Painting and Decorating
Contractors of America as its partners on this extraordinary journey,” McComb continued. “The word ‘amazing’ keeps popping up in comments from everyone we
interview. That’s no exaggeration.”
To see and hear more about the Color Care paint jobs,
visit http://apps.facebook.com/bm-colorcare. Several
painting contractors are featured in videos, and personally comment on the experience of participating in the
program
PORTLAND, OR
(right) Streetlight & Porchlight Youth Shelter houses sexually exploited children between
the ages of 14-17. Volunteer painting contractors included Ferguson Painting Services,
Western Accents Painting, ESP Painting and Benchmark Coatings, Inc.
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» feature
Good Leadership vs.
Chronic FTI
There’s no sense in planning if you fail to implement
by Brandt Domas
9
ou’ve already completed your 2012 budget build and
updated your business plan and marketing plan, right? If
not, it's time to get to work. This short article isn’t about
business planning best practices. I do suggest having a life plan
ﬁrst and then a plan for your business to succeed. This article
is about good business leadership achieving implementation of
the plan. Good leaders make decisions and follow through.
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Most business owners are aware of a couple of over used but
important sayings. One saying is ‘Build your plan then work
your plan’. Okay, I dig it. More on ‘working your plan’ in just
a minute. The other tired saying tells us to ‘Work smarter not
harder’. Well sure, but we have to do both. Not only does everyone I know have to work smarter to succeed, they’re working harder than ever. The economy and marketplace demand
both. Smarter work occurs when we work from a plan.
feature «
Key Moves to Get You Where
You Want To Go
A good plan includes and identiﬁes key
moves or steps necessary to complete
“A good plan implemented today, is better
the various pieces of your plan, the implethan a perfect plan implemented tomorrow.”
mentation. It also includes a timeline to
General George S. Patton
complete implementation. For example,
if improving or expanding your ﬁeld operations and management are part of your
plan, the implementation scenario would
likely include one section covering WorkYears ago, when I was ﬁrst admonished to build a plan and then
force and another section covering Project Management. The
work it, I was one of those who didn’t have a formal strategy for
Workforce section of your plan may speciﬁcally address:
my business. I wasn’t planning to succeed. I was stuck in a constant ‘peaks and valleys syndrome’ for both sales and manages)MPROVING/UR7ORKFORCE
ment. We would be crazy busy and then near dead stopped. I
wasn’t developing a well managed business and workforce. With
o Hiring Right - surrounding our employees with more good employees
not planning to succeed I was actually taking signiﬁcant steps towards failure. Planning how we’re going to move the business
o Attitude & Aptitude Evaluation
forward is obviously very important. Starting the work to achieve
o Job Skills Required – What do you really need? Skills Evaluation Form
the various goals of your plan is where the rubber really meets the
road. Don’t get stuck in the planning and processing stage. Geno Background Checks and Driving Record, Drug Testing, Blood Lead Level
eral George Patton advised: “A good plan implemented today, is
better than a perfect plan implemented tomorrow.”
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» feature
s4RAINING.EW(IRES
o Company Policies & Procedures
o Orientation & Safety Training
o Company Boot Camp
o Measurement System
o Probation Period
o Immediate Supervisor takes over
You then might need to add to your systems and forms through
the creation of a new Hiring Evaluation form and an Employee
Performance Review form. Once the forms are in place, implementing the plan would continue to using the forms, making them
a part of your regular operating systems. Your business takes a
formal and literal step forward at improving your workforce.
Keeping the goals you established in planning ‘less complex’ is important. When improving existing systems or creating new systems,
if the work doesn’t actually happen because it is too complex, you
fail to implement. Good leaders don’t shoot from the hip; they use
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systems, i.e., repeatable processes. Sometimes your planning may
ﬁnd needed improvements to procedures and systems already in
place. Remember, good leaders make the decisions that move
things forward. Your plan provides the roadmap to stay on course.
Measuring and staying on top of our plan and our numbers is
an ongoing reality that leads to successful business operations.
Monthly review meetings, to really measure where we are, compared to where we planned to be should be second nature. This is
how we grow and how we implement our business success.
For those of you who have already completed updating or writing
your plans for the new year and have spent the time looking at
your 2011 numbers, followed by re-inspecting and tuning up your
budget, congratulations. Step on the gas, full speed ahead!
Brandt Domas is an energized construction industry and service business consultant, initiator, trainer and producer who also
serves as the Executive Director of the PDCA Commercial Forum.
He can be reached at [email protected]
feature «
RRP and the Painting
Industry PDCA Requests Your
Involvement
by Brandt Domas
E
arlier this year, the PDCA
Commercial Forum took
on the duties of managing a Work Group to address the
The EPA is working to expand the RRP Rules
proposed expansion of the EPA’s
RRP rules and to provide more
to Commercial and Public buildings.
direct involvement, on behalf of
PDCA, with the painting industry
and others regarding existing RRP
rules. The proposed rule changes
The EPA’s Renovation, Repair and Painting (RRP) rules
include interiors and exteriors of commercial and public
currently mandate firms performing renovation, repair,
buildings. The members of the PDCA RRP Work Group inand painting projects that disturb lead-based paint in
clude contractor members Mark Casale, Hingham Painting
pre-1978 homes, child care facilities and schools be certi& Decorating located in Accord, MA; Ronald Yarbrough,
fied by EPA and that they use certified renovators who
Pro Spec Painting in Vineland, NJ; Steven Fountaine,
are trained by EPA-approved training providers to follow
Premiere Painting in Washington DC; Subject Matter Exlead-safe work practices. Individuals can become certified
pert: Burt Olhiser, Vantage Point Consulting and myself as
renovators by taking an eight-hour training course from
knowledgeable administrator for the Work Group.
an EPA-approved training provider. Several States have
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» feature
taken over management of RRP, which in turn adds even
more requirements and costs. The EPA is working to expand
the RRP Rules to Commercial and Public buildings.
Upon review of the RRP rule and the proposed expansion
to public and commercial building exteriors, the PDCA RRPWork Group has concluded that the EPA has made several
unreasonable assumptions in both the current RRP rule and
the proposed expansion.
1) The “protection of children” concept has been greatly
misused.
2) The empirical justification or science used to validate the
rule making is inaccurate and unfounded.
3) The cost and benefit analysis is to say the least incorrect.
To learn more, access a PDCA position paper and use materials to engage and educate your elected and appointed
officials, go to www.pdca.org/rrp
How You Can Help? Get More Involved It’s Easy
Go to www.pdca.org/rrp First, we need you to help spread
the word by sharing this web address with everyone you
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know in the painting industry, both contractors and vendors. By activating more industry vendors, we hope they will
spread the word to their contractor customers. Second, complete the painting industry RRP survey, available until February 1, 2012. Regardless of your painting industry focus, and
whether you complete work on older residential and child
occupied buildings or not, we need you to complete the
short survey which will take just minutes to complete. Third,
we need your help in engaging elected officials and others
to make them aware of the PDCA’s position on RRP. Use the
resources on the website to send a letter to your congress
person and State elected officials and appointed officials.
Help spread the word to everyone you know within the
painting industry. Give them a call or send them an email
asking them to get involved by visiting www.pdca.org/rrp
Brandt Domas is an energized construction industry and service business consultant, initiator, trainer and producer who also
serves as the Executive Director of the PDCA Commercial Forum and is managing PDCA’s RRP Work Group.
Special Advertising Section
GUIDE TO BETTER FINANCIAL MANAGEMENT AND MANUFACTURING MARKETING RESEARCH
Featured Solution Provider
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IMPROVED INDUSTRY
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The new PDCA.org streamlines access to industry
information for Members and nonmembers.
Painting professionals will ﬁnd the latest industry
headlines and story links. Members, after login,
are provided with even more information.
IIMPROVED NAVIGATION
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membership status online, create a custom
login name and password and more.
PAINTING AND DECORATING CONTRACTORS OF AMERICA - SINCE 1884
industry news «
›› Benjamin Moore Delivers On Green
Promise With Sustainable Fleet
Benjamin Moore has inaugurated use of
three new Ryder tractor-trailer trucks that
run on compressed natural gas (CNG).
Exclusively servicing Southern California,
these additions to the company’s ﬂeet
emit 25% less greenhouse gases than
other vehicles.
The tractors have been made available
through Ryder’s natural gas vehicle project
agreement with the San Bernardino Associated Governments in Southern California. The $38.7 million joint project is part
of a public/private partnership between
the transportation solutions company, the
U.S. Department of Energy, the California
Energy Commission and the Southern California Association of Governments Clean
Cities Coalition.
According to Mike Woods, Director of Logistics, “Benjamin Moore’s commitment
to sustainability pervades every department in the company, and this opportunity
to ensure cleaner air reinforces our Green
Promise in a way most people don’t think
about—shipping our eco-responsible paint
products in one of the most eco-responsible ways possible.”
Woods credits Benjamin Moore’s Regional
Logistics Manager Ron Widner with spearheading the program in which dozens of
other major companies are now involved.
“It was a chance to get in on the ground
ﬂoor of a transportation and environmental
innovation that’s only going to grow here
in California and then across the U.S.,” said
Widner. He explained that many major
metro areas now have passenger buses and
even sanitation trucks that run on natural
gas, so though the energy source is rather
new to trucking, it’s been proven very safe
and reliable. Currently, California has about
70 fueling stations for CNG tractors; there
are another 30 stations located throughout
North America and that number is slated to
grow steadily as the required equipment
becomes available.
To learn more about Benjamin Moore’s
sustainability practices and policies, go to
http://www.benjaminmoore1.com/central_
labs/CEHS/SustainabilityReportOnline.pdf.
49
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» industry news
›› After 30 years of using caulk and alike
products for home and Business, I found:
Every time I used caulk(caulk like products),
I needed to ﬁnd some type of tool to penetrate the caulk membrane. When there was
caulk leftover, I needed to ﬁnd something to
cap or plug it in order to use the caulk again.
This might a be a piece of wire, a nail, screw,
dowel, or some similar device.
Unfortunately, when I went back to use the
caulk, it had usually hardened. No matter
what devise I used to seal, cap or plug the
caulk with, it had gotten hard impossible,
to pull out of the neck (stem). Many times I
ended up throwing the tube away and wasting the leftover caulk or product. This tool is,
a Caulk Tube Saver and a "hand tool" for saving caulk.
**People sometimes ask: "WHY IS THE
CAULK SAVER, Caulking Tool so LONG ?"
Caulk Savers, caulking tools are designed to
cap, seal or plug any glues, cement, tar, adhesive, leftover tubes of caulks, sealants, or silicones that comes in a caulk type tube in order
to save these products from drying out. They
also work with spray foams and small squeeze
tubes for caulking, as well.
The secret to caulk longevity! The Length of
the Caulk Saver and the Patented Threads,
seals and create a channel/passage into the
tube in the good portion of the product.
When the Caulk Saver is pulled out this channel/passage allows the good product to ﬂow
out very easily. If the Caulk Saver was any
shorter the product could still dry up in the
stem of the tube.
Caulk Savers, caulking tools, extends shelf life
and allows you to store these products until
you need them again. Hand Tools for Caulking and saving Product.
(www.caulksaver.com)
›› Caulk Savers Product Line
CS098 - Caulk Saver
Clip (caulk gun not included)
Caulk Saver Clip: Clip
it onto the side of the
caulk gun. Insert the
Caulk Saver until you
need it again. This will keep the tool out
of dirt, dust and from causing a mess from
lying it down, but still close at hand to be
used when needed.
CS078- Caulk Saver
Tool and Tube Storage
(tubes not include)
With the Tool and Tube
Storage you can organize your caulk tubes,
spray cans, plus four of the Caulk Savers.
Even your caulk gun will ﬁt in one of the
two larger holes. You can hang the unit
from the bulk head in your van, on your
peg board of your shop or just set it on
you work bench.
CS088- Caulk Saver single (Bulk - no packaging)
50
CS055- Caulk Saver carded on Clip Strip
(12 on a clip strip)
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CS056- Caulk Saver 6
pack (original orange)
popular colors of products, today.
CS038-Caulk Saver BEAD STIX
CS068- Caulk Saver 6
pack (color coded)
Caulk Savers extend
shelf life and allow you
to store these products
until you need them
again. The length of the tool and Patented
Threads are the key, to sealing the air out,
allowing the product to stay fresh.
CS056/CS068D- Display box (6 of each)
A display box holds 12 of the six pack boxes. Six the original orange Caulk Savers
(CS056) and six of the color coded Caulk
Savers (CS068). The color coded will allow
you to see what color the caulk/product
is, without having to look at the tube to
ﬁnd out. The colors match the most used
The Finger Saver
The, 3 to a package, Bead Stix are used to
smooth out the bead of caulk, or product
that you apply to any surface. The Stix not
only smooths the bead of caulk and saves
your ﬁnger and mess but it also cleans
the upper and lower surface that you are
working on. Just use, wash out and reuse
again. Replace Stix after using with anything other than caulk.
industry news «
›› Rust-Oleum Introduces New Additions
to the JOMAX® Line
Eco-Friendly Cleaners Qualify for EPA’s “Design for the Environment” Designation
“While do-it-yourselfers and professionals are interested in greener
cleaning solutions,
they’re not willing
to sacrifice product
performance,” says
Rust-Oleum brand
manager, Dirk Sappok. “Our new JOMAX cleaners give
them the best of
both worlds: products that offer great
performance
and
are safe enough to
earn the Design for
Environment designation.”
Rust-Oleum is proud to introduce
two new environmentally-friendly
cleaning solutions under the JOMAX brand – Zinsser JOMAX® PrePaint Cleaner and Zinsser JOMAX®
Heavy Duty Stain Remover & Degreaser.
Manufactured using only the safest ingredients, JOMAX Pre-Paint
Cleaner and JOMAX Heavy Duty
Stain Remover & Degreaser are
qualified products for the U.S. Environmental Protection Agency’s
“Design for the Environment” program. The designation ensures the
products are safer for people and
the environment and contain no
harmful chemicals.
Specifically formulated to clean dirt,
grease and other
household
soils
from interior surfaces prior to painting, ready-to-use JOMAX Pre-Paint
Cleaner prepares surfaces for painting in one easy step. No rinsing is
required. Unlike some household
cleaners that can prevent paint
from sticking to the surface, JOMAX Pre-Paint Cleaner promotes
adhesion so it’s ideal for cleaning
walls, ceilings, trim, doors and other interior household surfaces.
A TSP substitute, JOMAX Pre-Paint
Cleaner contains no bleach, ammonia or phosphorous.
Biodegradable, zero VOC and produced with
no harmful solvents, it is available
in a convenient 32 ounce spray and
a gallon size spray for larger jobs.
Ready-to-use JOMAX Heavy Duty
Stain Remover & Degreaser is formulated to safely remove a multitude of tough household stains
including grease, grime, oil, dried
latex paint, food and drink splatters, soap scum, scuff marks, makeup, crayon, mildew stains and more
on both hard and soft surfaces. Low
odor and easy to use, it offers onestep, streak free cleaning with no
rinsing required.
The ideal cleaner to keep handy in
the garage, workshop or shed, it’s
also great for use on ranges, BBQ
grills, cabinets, tile, backsplashes,
walls, countertops and other surfaces in and around the home. The
bleach-free solution is safe to use
on floors - even carpeting – and
cleans and removes stubborn stains
without the strong chemical odor
and residue associated with other
cleaners.
JOMAX Heavy Duty Stain Remover
& Degreaser is biodegradable, zero
VOC, produced with no harmful
solvents and leaves no residue behind. It is available in a convenient
32 ounce trigger spray and gallon
size for larger cleaning projects.
For more information, on JOMAX®
Pre-Paint Cleaner, JOMAX® Heavy
Duty Stain Remover & Degreaser
and other JOMAX cleaning solutions, visit www.zinsser.com.
51
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» industry news
›› Rust-Oleum Introduces JOMAX® Tape
& Adhesive Remover
Quick Release Formula Makes Removal Faster, Easier
Rust-Oleum
is
proud to introduce a new addition
to
the
JOMAX
line
–
Zinsser JOMAX®
Tape & Adhesive
Remover. The new
product is formulated to remove
tape and adhesive
from a variety of
hard surfaces in
just minutes.
“Removing
stub-
born tape and adhesive used to
be both messy and time-consuming,” says Rust-Oleum brand manager, Dirk Sappok. “Our new JOMAX Tape & Adhesive Remover
features a ready-to-use quick release formula for faster removal
and a convenient dauber applicator bottle to make removal easier
than ever before.”
JOMAX Tape and Adhesive Remover removes all types of tape, stickers, labels and adhesive residue in
just minutes. Formulated for use
on all hard surfaces, it’s great for
removing tape and adhesives from
walls, doors, floors, wood, metal,
glass and other painted and nonpainted hard surfaces.
Low odor and easy to use, the
convenient foam dauber applicator eliminates the mess often associated with removing tape and
adhesives. It allows for direct application to the adhesive area for
a quicker release.
For more information about JOMAX® Tape and Adhesive Remover and other JOMAX products,
visit www.zinsser.com.
About Rust-Oleum
One of America’s most recognized and trusted names, Rust-Oleum is the number one brand of small project paints. Its brands and products span the consumer and industrial small project paints, primers, automotive, specialty coatings and wood care categories and include such trusted names as Rust-Oleum, Stops
Rust®, Painter’s Touch®, American Accents®, Transformations®, EPOXY SHIELD®, Rust-Oleum Automotive,
Varathane®, Zinsser®, MultiSpec®, Wolman™ Wood Care Products and Watco®.
›› 'Tis the season for red and greenand 'tis the time for SherwinWilliams to choose their hottest
sheen!
and 'tis the time
for Sherwin-Williams to choose
their
hottest
sheen!
52
'Tis the season for red and green-
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w w w. DECO ma g a z ine. o rg
Sherwin-Williams
Director of Color
Marketing
Jackie
Jordan
announced the Color of the Year for
2011 today: Argyle. Jordan said,
"This color is preppy, it’s a green
park bench in an emerald forest,
it’s the color of commerce and the
color of our anticipation of greener pastures ahead. It is influenced
by fashion, nature, ecology and
the economy."
A color swatch in Argyle is attached for your review. Thanks in
advance for considering Argyle:
Sherwin-Williams Color of the Year
for your website and publication!
Educating Contractors in the Coatings Industry
Contractor College is the premier education resource for painting and decorating
contractors. A service of Painting and Decorating Contractors of America (PDCA),
Contractor College offers classes on all aspects of running a painting company.
For more information visit www.pdca.org/cc.
Contractor College National Sponsors
NATIONAL CHAMPIONS
›› DECO Advertiser Index
A. Albright s 23, 44
Kelly-Moore Paints s 17
PDCA Thank You s 47
Allpro s 19
Kilz s 13
PDCA.org s 48
Allstate s 5
Kirschner Brush Company s 55
Rust-Oleum s Inside Front Cover, 21
Aloha s 11
PDCA Contractor College s 53
Sashco s 14, 41
Benjamin Moore s 35, Back Cover
PDCA Education Opportunities s 9
Sherwin-Williams s 1
Coating Consultants, Inc. s 31
PDCA EXPO 2012 s 37, 46, 56
Trimaco s 29
Faux Effects s 3
PDCA Registration s Inside Back Cover
Wooster Brush s 7
54
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w w w. DECO ma g a z ine. o rg
marketplace «
It’s all about You!
At Kirschner Brush, We Know There are Different Strokes for Different Folks
Our Priority is to Get You Quality Paintbrushes Just Right for YOUR Paintjob!
WE ALWAYS PROVIDE:
s0ERSONALIZED!TTENTION
s!-ANAGERONTHE0HONE%VERY4IME
s!LLTYPESOF"RUSHESFOR!LL!PPLICATIONS
s&ACTORY$IRECT.O-IDDLEMAN#OST
s#USTOM"RUSHES
s(IGHEND(ANDMADE"RUSHES
s0RODUCTSIN!LL0RICE2ANGES
s"RUSHESFOR!LL)NDUSTRIES
s-ADEIN4HE53!
Brush Company
Kirschner Brush, LLC
605 E. 132 Street
Bronx, NY 10454
Phone: (718) 292-1809
Fax:
(718) 292-1899
[email protected]
Mention This Ad
And Get 10%
Off Your First Order
www.kirschnerbrush.com
55
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|
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The 2012 Painting & Decorating Expo will take place in Las Vegas, Nevada at Planet Hollywood from
February 19th through through the 22nd. Attendees will be able to get information on the latest
skills, techniques, products and services in the coatings industry. Register now for the 2012 Painting
& Decorating Expo using the form below or register online at www.paintinganddecoratingexpo.com.
Registration Form
If you have any questions, contact PDCA at 800.332.7322 or [email protected].
CONTACT INFORMATION: Please print clearly – only one name per registration form.
First Name/MI _______________________________ Last Name ___________________________________ Nickname (for your badge) ___________________
Title _____________________________________________________ Company Name ______________________________________________________
Address_______________________________________ City _______________________________ State/Prov _______________ Zip/Postal _____________
Country __________________________ Phone Number ____________________________________ Fax Number _________________________________
E-mail Address __________________________________________ Are you a PDCA Member? SNo SYes, Member # ________________________________
Emergency Contact Name _______________________________ Emergency Contact Phone Number _______________________________________________
Special Needs/Diet: SI need special assistance (please explain) __________________________________________________________________________
SI have special dietary needs:
S(1) Low Sodium
S(2) Diabetic
S(3) Vegetarian
What type of company do you work for? S(1) Architect, Consultant, Engineer
S(5) Industrial Contractor
S(6) Manufacturer
What kind of work do you do?
S(6) Testing, Research
S(7) Residential Contractor
S(8) Supplier
S(3) Fabricator
S(4) Facility Owner/End User
S(9) Other ____________________________________________
S(3) Purchasing
S(4) Safety, Compliance
S(5) Sales & Marketing
S(8) Other ______________________________________________________________________________
Are you responsible for purchasing decisions? SYES SNO
What is your age range? S (1) 18 - 25
S(5) Other _____________________________________
S(2) Commercial Contractor
S(2) President/CEO/Owner
S(1) Manager/Supervisor
S(7) Technical Service
S(4) Kosher
S(2) 26 - 35
Are you prepared to make a purchasing decision on site? SYES SNO
S(3) 36 - 45
S(4) 46 - 55
S(5) 56+
REGISTRATION RATES: Registration packages are outlined at www.paintinganddecoratingexpo.com.
PDCA Member Rates:
Through 2/17/12
After 2/17/12
Non-Member Rates:
Through 2/17/12
After 2/17/12
Registration Packages
Full Expo
Additional Employee Full Expo
One Day Expo (Mon - 2/20)
One Day Expo (Tue - 2/21)
Trade Show Only (Tue - 2/21)
Trade Show Only (Wed - 2/22)
Guest
Child
Awards Breakfast Only (Tue - 2/21)
S$399
S $299
S$269
S$269
S$ 90
S$ 90
S$200
S$100
S$ 30
(1FM)
(1AM)
(3MM)
(3TM)
(5TM)
(5WM)
(7GS)
(7CH)
(7AP)
S$499
S$399
S$369
S$369
S$ 90
S$ 90
S$200
S$100
S$ 30
(1FM)
(1AM)
(3MM)
(3TM)
(5TM)
(5WM)
(7GS)
(7CH)
(7AP)
S$569
S$469
S$369
S$369
S$169
S$169
S$200
S$100
S$ 30
(1FN)
(1AN)
(3MN)
(3TN)
(5TN)
(5WN)
(7GS)
(7CH)
(7AP)
S$669
S $569
S$479
S$479
S$169
S$169
S$200
S$100
S$ 30
(1FN)
(1AN)
(3MN)
(3TN)
(5TN)
(5WN)
(7GS)
(7CH)
(7AP)
Registration Add-ons
Emerging Leaders Program reservation*
Union Contractors Program reservation*
Accelerated Accreditation Training
EPA Renovation, Repair and Painting Rule Certiﬁcation
S $ 0
S$ 0
S$199
S$ 99
(7EM)
(7UC)
(7TO)
(7RR)
S$ 0
S$ 0
S$199
S$ 99
(7EM)
(7UC)
(7TO)
(7RR)
S$ 0
S$ 0
S$199
S$ 99
(7EM)
(7UC)
(7TO)
(7RR)
S $ 0
S$ 0
S$199
S$ 99
(7EM)
(7UC)
(7TO)
(7RR)
*Only available with Expo registration
Registration Total
$_____________
NOTE: By registering for the Painting & Decorating Expo you are consenting to receive written and
verbal communication from PDCA via postal mail,
courier, telephone, fax, and e-mail. You may opt-out
by checking the box below.
S No. PDCA may not provide my information
to Painting & Decorating Expo exhibitors.
When registering for the Painting & Decorating
Expo you are authorizing the use of any photographs taken on-site for future promotions.
PAYMENT:
To calculate your amount due, add the amounts in the boxes above and enter the amount in the box below.
TOTAL Registration Cost
$_____________
Payment options: SCheck* SAmerican Express SMasterCard SVisa SDiscover
*Checks payable to “Painting & Decorating Expo”. Important: Full Payment Is Required At This Time – U.S. Funds Only.
Exp. Date ____ / ____ Card Number ____________________________________ Card Security Code ______
Name on Card ____________________________ Signature (Required) ______________________________
Register on-line
at by
www.paintinganddecoratingexpo.com
Register
completing this form and sendingor
bymail
mailthis
to:form to
QMS Services, Inc., 6840 Meadowridge Court, Alpharetta, GA 30005 or fax to (678) 341-3099
PDCA National, 1801 Park 270 Drive Suite 220, St. Louis, MO 63146 or fax to 314.514.9417.
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