HOW TO CREATE AN AMAZING EVENT… EVERY TIME Jylian Scott & Nick Holesinger 1 Introduction and Agenda 2 INTRODUCTION AND AGENDA ― Introduction ⁃ Nick Holesinger, Technical Sales Consultant, ACTIVE network, Business Solutions ⁃ Jylian Scott, Technical Sales Consultant, ACTIVE network, Business Solutions ― Agenda ⁃ Branding and Messaging – Keep a consistent look and feel across your marketing, registration and more ⁃ Going Mobile – Ways to increase engagement at your events ⁃ Social Promotion – In a society where social networking is booming, increase your registrations and interaction among attendees through social promotion 3 Branding and Messaging Captivate Your Registrants With a Consistent Look and Feel 4 BRANDING AND MESSAGING Captivate Your Registrants With a Consistent Look and Feel ― Choose from one of 30 pre designed themes or ― Create your own unique look and feel for your registration form 5 BRANDING AND MESSAGING Captivate Your Registrants With a Consistent Look and Feel ― No Graphic Designer Needed ⁃ Easily insert header images and logos ⁃ Match your website colors to the colors in your header image ⁃ Customize layout, fonts, and backgrounds with ease ― Know CSS? ⁃ Create fully customized themes by inserting your own css ― Preview the theme on each page of the registration form, emails and mobile 6 BRANDING AND MESSAGING Captivate Your Registrants With a Consistent Look and Feel ― Keep the Same Branding ⁃ Make your registration form match your website or use an iFrame to add it to your website ⁃ Keep the same look and feel throughout the registration form, confirmation emails and email invitations 7 Attendee Mobile Event Guide Engage Your Attendees at the Event; Keep Them Communicating After 8 ATTENDEE MOBILE EVENT GUIDE Engage Your Attendees at the Event; Keep Them Communicating After SCHEDULE ― Registrant can view their schedule (as defined by the agenda page) ― Attendee can also view the event schedule ― Ability to drill down into specific agenda item to view details ― Ability to update agenda item selections. 9 ATTENDEE MOBILE EVENT GUIDE Engage Your Attendees at the Event; Keep Them Communicating After DIRECTORIES ― Multiple, custom directories – attendees, speakers, those attending a specific activity, and more ― View detailed information about a specific attendee / exhibitor ― Easily email or call a contact ― Can view contact’s photo if a photo is uploaded during the registration process 10 ATTENDEE MOBILE EVENT GUIDE Engage Your Attendees at the Event; Keep Them Communicating After MAPS ― Quickly see a local map near the event location and any hotels included on the lodging and travel page ― Easily get directions from your current location to the event (walking, bus and driving directions available) ― View where you are in relation to the event location and the hotel 11 ATTENDEE MOBILE EVENT GUIDE Engage Your Attendees at the Event; Keep Them Communicating After FIND NEARBY ― Yelp! Integration: Easily find the attractions closest to your event (ex: Coffee Shop) ― Drill down for specific details on the nearby locations (phone, address, website, etc) ― Get directions from where you are to the desired location 12 ATTENDEE MOBILE EVENT GUIDE Engage Your Attendees at the Event; Keep Them Communicating After PERSONAL PROFILE ― Review your current profile ― Make changes to your profile as needed ― Easily share your contact profile with other attendees/exhibitors with a QR code ― Other attendees can easily add you as a contact after scanning your QR code 13 Social Promotion Create a Buzz Around Your Event 14 SOCIAL PROMOTION Create a Buzz Around Your Event ― Post your event to Facebook ⁃ Drive additional registrations to your event by using Facebook as a marketing tool ― Tweet Your Event ⁃ Create a #hashtag for your event and default tweet 15 SOCIAL PROMOTION Create a Buzz Around Your Event ― Create QR codes for instant mobile access to your site ― Let your Registrants spread the word… ⁃ Facebook, Email, Twitter and Linkedin 16 SOCIAL PROMOTION Create a Buzz Around Your Event ― Create a PLANCAST Community for your Event ― Get your event listed in directories for added reach ⁃ Eventful ⁃ Google calendar ⁃ Upcoming ⁃ Active.com 17 SPOTLIGHT ON ACTIVE.COM ― Site Traffic ⁃ Average pages views per month: 24MM ⁃ Average unique visitors per month: 4MM ― HHI ⁃ $50k – $100k, 20% ⁃ $100k – $150k, 38% ⁃ $150k, 34% ― Education ⁃ College Graduate, 41% ⁃ Completed Grad School, 16% 18 Source: Quantcast December 2012 + ACTIVE Network SiteCatalyst Traffic Averages 2012 LEARN. CONNECT. GROW. 3 CLOSING THOUGHTS 1. Ask us questions 2. Schedule a 1:1 3. Let us know what you think! 19 THANK YOU! 20