1. health and fitness

How to Choose the
Best Train the
Trainer Provider
Expert tips to help you avoid hiring
mediocre training providers
Ralph Moody
Legal Disclaimers & Notices
All content is copyright © 2012 by Ralph Moody. All rights reserved. No part of this
document or accompanying files may be reproduced or transmitted in any form, electronic
or otherwise, by any means without the prior written permission of the publisher.
This guide is presented to you for informational purposes only and is not a substitution for
any professional advice. The contents herein are based on the views and opinions of the
author.
While every effort has been made by the author to present accurate and up to date
information within this document, it is apparent technologies rapidly change. Therefore,
the author reserves the right to update the contents and information provided herein as
these changes progress. The author takes no responsibility for any errors or omissions if
such discrepancies exist within this document.
The author accepts no responsibility for any consequential actions taken, whether
monetary, legal, or otherwise, by any and all readers of the materials provided. It is the
readers' sole responsibility to seek professional advice before taking any action on their
part.
Readers results will vary based on their skill level and individual perception of the contents
herein, and thus no guarantees, monetarily or otherwise, can be made accurately.
Therefore, no guarantees are made.
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Contents
Introduction
4
The characteristics of a great Train the Trainer Provider
5
A great Train the Trainer Provider offers an outstanding programme
6
A great Train the Trainer Provider has raving fans
6
A great Train the Trainer Provider is accredited by a National Awarding Body
7
A great Train the Trainer Provider has a wide range of testimonials
8
A great Train the Trainer Provider offers bespoke training programmes
9
A great Train the Trainer Provider caters to all learning preferences
11
A great Train the Trainer Provider has trainers who engage participants
12
A great Train the Trainer Provider has highly motivated, passionate trainers
13
A great Train the Trainer Provider offers follow up
15
A great Train the Trainer Provider offers the ideal trainer to suit your needs
16
Great Train the Trainer Provider have expert trainers who can deliver more than content
17
Great Train the Trainer Provider offer solid guarantees
18
About Target Training Associates
Our vision
Target Training Associates – The Team
Ralph Moody
Bryan Shendon
Paul Kiddell
Claire Moody
Julie Stewart
Paul Hendrie
Pam Kiddell
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targettrg.co.uk
Introduction
If you’re like many of the Human Resource Managers and business owners I meet, you are
overwhelmed by the sheer number of companies now offering Train the Trainer
programmes.
You know that only great training enables companies of any size to achieve their goals of
hitting revenue targets, increasing profitability, growing market share, keeping
stakeholders happy and staying ahead of the competition. Unfortunately, many companies
choose external training providers who fail to deliver high quality training, so their
companies not only waste their investment of money and employee time but are unable to
reach those five big targets.
This, in turn, gives company executives, who often regard training as an expense rather
than an investment, the perfect excuse to reduce or even slash training budgets further. It
also affects the people who receive the training. If they experience mediocre or poor
training, their job performance and morale will suffer and they will be less motivated to sign
up for further training. They are also more than likely to tell other colleagues that training is
a waste of time and energy and adds nothing to their ability to perform.
That’s why it is crucial to choose the best Train the Trainer provider from the outset. It’s
also why I’ve written this guide. I’m Ralph Moody, the founder of Target Training
Associates, an approved training centre which specialises in management development
and Train the Trainer programmes. I know from my clients how great training can positively
impact any company’s productivity and results. I know from speaking with HR professionals
and business owners the damage that poor training can inflict on any company.
So how can you tell one training provider from another? How can you determine which one
is great and which one is terrible?
You know that choosing the wrong one could turn out to be a disastrous mistake with long
term consequences on productivity and your employee’s morale and therefore
engagement.
I want to help you avoid making the mistakes that so many HR Managers and business
owners make when it comes to choosing a Train the Trainer programme provider.
In this guide, I explain how to spot a great training provider. By the time you’ve finished
reading it, you’ll know how to recognise a mediocre company and, more importantly, how
to identify an excellent provider.
Armed with this knowledge, you can be confident that you will always choose a training
company that provides exactly what your company needs and delivers it in a way that
completely engages and motivates your employees to perform at their very best.
Here’s to your continuing success!
Ralph
Ralph Moody-Founder
Target Training Associates Ltd.
targettrg.co.uk
The characteristics of a great Train the Trainer
Provider
A great Train the Trainer Provider offers an
outstanding programme
Delivering training is a vitally important role and therefore needs to be taken seriously. To
do this, trainers need to be sure they have the tools and confidence to deliver inspiring and
stimulating training that not only meets objectives but is also interesting and enjoyable. It
should provide a clear structure for developing training sessions and give an understanding
of the underlying principles of training.
An outstanding Train the Trainer Programme offers a mix of both theory and practical
experience so that participants are capable of designing and facilitating their own
outstanding training programmes.
The curriculum should cover the concepts and principles of adult learning and teaching,
learning retention, training styles, the roles and responsibilities of being a trainer, the
competencies of a successful trainer, and how to create a lesson plan that is informative
and engaging.
Participants should be given tools and techniques that will enable them to become
outstanding trainers. Participants on our two-day, ILM [1]-accredited Train the Trainer
Programme, for example, learn the key principles of training and also facilitating tools, and
questioning techniques. They learn how to engage with audiences, get advice on dealing
with difficult groups and individuals, and a systems approach to training.
During any Train the Trainer programme, participants should have plenty of opportunities
to interact with peers and practice their presentation skills. Participants should feel
comfortable in the learning environment the training provider creates. The training
provider should involve participants in both self-assessment and peer assessment.
Graduates should receive continuing support from the training provider.
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A great Train the Trainer Provider has raving fans
You’ll hear about great training providers
from colleagues and contacts. If you haven’t “This has to be the best course I
already done so, ask your colleagues and have ever attended. Ralph gives
contacts for their recommendations. Word- you confidence and empowers.
of-mouth is the best kind of recommendation Can't wait for the next one”.
since people will only recommend a product
Christina Marshall, SCHAWK
or service that they consider to be excellent.
They know that if you use a product or service they have recommended and are
disappointed with the results, their professional reputation will be tarnished by association.
Do not however go on recommendation alone. Conduct your own research into the
recommended training provider.
A mediocre training company has a lacklustre reputation
When you have an appalling meal or service at a restaurant, you are likely to feel strongly
motivated to save your friends and colleagues from going through the same experience.
You will probably go out of your way to alert them to the hideous experience that awaits
them if they book a meal there. But when you have a meal that was not terrible but just
disappointing, you aren’t so strongly motivated to warn others. You might feel
disappointed and perhaps a bit resentful of your wasted time and investment.
The same applies with training companies. People will go out of their way to tell you about
a truly terrible training company, but they won’t bother saying anything about one that is
just mediocre. They will just feel resentful and disappointed. That is why so many mediocre
training companies survive – they are not so bad that they’ve been hounded out of the
industry by outraged customers (even if they should be!). That’s not to say they are
harmless because they are not. A mediocre training experience may put some people off
workplace learning for good, which has negative consequences for them and their
companies.
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A great Train the Trainer Provider is accredited by a
National Awarding Body
Choose a training company whose programme has been assessed. I know from our
experience that the process of getting accredited by a National Awarding Body is a
demanding and lengthy process. But it is one that gives our clients peace of mind. They
know that when their employees train with us, they are receiving the highest possible
standard of training.
A mediocre training company is not accredited by a National Awarding Body
Perhaps their courses do not meet the standards of the National Awarding Body or maybe
they just don’t want to be bothered going through a rigorous accreditation process.
Whatever the reason, if your employees train with them, you won’t have the security of
knowing they are receiving the highest standard of training.
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A great Train the Trainer Provider has a wide range
of testimonials
As a client, you look for social proof that a training provider delivers what it claims it can.
The best way to get that social proof is by reading testimonials from clients who have tried
the service and been more than satisfied with the results.
A great training provider will not only
provide many such testimonials, it will
actively encourage you to make contact
with the clients who gave them. That
way you know the testimonials are
genuine, and you have the opportunity
to ask more detailed questions if you
like. As well as asking what they did like
about the programme, it’s advisable to
ask what they felt could have been
improved.
A mediocre training company has few
if any genuine testimonials
"What a brilliant course! I truly
believe the best that I have ever been
on. I came away with so much that I
am just dying to put into practice.
I am still ‘buzzing’ even now; I would
and already have recommended this
course to anyone that wants to hone
their trainer skills – you will come
away with the confidence in knowing
that if you use the techniques you
learn and practice on the course, your
sessions will be ‘FANTASTIC’.“
Richard Brookes, BIRMINGHAM YMCA
An inadequate training company, by
comparison, will have very few testimonials on its website or in its marketing material. If
you ask for contact details of the people who left the testimonials, you are likely to be
fobbed off. You’ll be left wondering if the company is worried people have changed their
minds since giving the testimonials or whether the testimonials are even genuine.
"Ralph's course was fantastic and has been invaluable to me in terms of
boosting my confidence and enabling me to recognise my abilities as a
potential trainer. Ralph's can do attitude and amazing personality was
infectious and you really felt as though he was your friend by the end of
the course. Ralph's ability to get the best of you is certainly one of his top
attributes. Thanks to his training course I have now been selected to
deliver training within my organisation. Would certainly use his company
again."
Karen Forrester, IBERDROLA
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A great Train the Trainer Provider offers bespoke
training programmes
After consulting closely with you or
carrying out a needs analysis on your
behalf, a great training provider will create
a programme to suit the needs of your
company. It understands that every
company is different and has needs that are
quite different from comparable companies
in the same sector. As a result, you can be
sure that the training delivers the
information your employees need.
On that point, it’s worth knowing that
creating a bespoke programme may take
between five and 10 times the length of the
delivery, so for example, a one-day course
may take anywhere from five to 10 days to
create.
I’m used to working with National
Occupational Standards, which are the
standards we have to teach for the
approval process. I know that the best
trainers are the ones that can do that but at
the same time adapt to meet the needs of
the audience.
Sometimes organisations contact us
say, “We’re not bothered about
accreditation, but we want you to
about this” and we are able to adapt
deliver.
and
ILM
talk
and
"Target Training have assisted us to
set up as an Approved Centre to
deliver NVQ’s as part of an
Apprenticeship Programme. Quite
honestly we couldn’t have done it
without them. Their advice and
training regarding systems and
procedures enabled us to set up a
high quality centre, and we gained
approval at the first visit from
various awarding bodies. Target
Training then helped us train a new
cohort of Assessors and Verifiers
and provided CPD for the existing
assessment team. Feedback from
trainees has always mentioned the
professionalism, helpfulness and
friendliness of Bryan, Ralph and
Tony. They have been a fantastic
support to us from the outset,
they’ve given us the confidence to
gain approval to train our own
assessors and verifiers now and we
hope we can provide the same
fantastic support to them that
we’ve received from the Target
Team. We shall continue to use
Target for all our CPD requirements
as we grow our apprenticeship
scheme."
It’s important that a training provider offers
training that is job specific. If the content is
not relevant, there is a very real risk that
learners will not see the relevance of the
examples they are given. It will be
Shirley Brown, NORTH COUNTRY LEISURE
something they regard as theoretical and
not something they can use when they get back to their job.
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A great trainer should be flexible enough to adapt the course content to suit the needs of
the audience on the day. Great trainers understand the subject matter and people. They
understand how to deal with people. That’s a key trait for a fantastic training organisation.
What tends to happen with many training organisations is that they have a ‘one size fits all’
approach. We change and meet the needs of people and industries. For example, we work
with health and social care organisations, and they have different needs to our clients in the
oil and gas sector. Again the ability to be able to adapt to meet the needs of organisations
in different sectors is key.
A mediocre training company offers the same programme to all
A mediocre training company regardless of whether it has one or many training
programmes will be unwilling or unable to adapt any course material to suit your
company’s needs. It will take a ‘one size fits all’ approach to training, which as we know, is a
huge mistake. After all, even companies within the same sector have different training
needs.
"The feedback from all courses is excellent. Candidates describe their
experience with Target Training as first class. They have provided
excellent opportunities for personal development to a wide range of staff
within the Health and Social care sector. Their enthusiastic approach has
motivated the candidates, who continue to ask about future Target
Training courses. Target Training provides added value to its courses
with the fantastic mentoring and support to all candidates both during
and following training and completion. This in itself is unique."
Charles Plumeridge, NORTHUMBERLAND CARE ALLIANCE
"NEP Shared System Group employs a team of Senior NHS
Professionals, that are some of the country’s leading Oracle Specialists
and who all have highly developed Application or Technical Specialist
skills. Ralph and his team helped us to develop the key Management and
Training skills required to deliver a first class service within a very
complex environment. The ILM Management courses and Train the
Trainer courses delivered have ensured that we can build on this
Professional approach. In addition, we were extremely impressed by the
professional way the courses were delivered and also the feedback and
follow up. We have employed professional support in the past but can
say that Target Training Associates Ltd is by far the best Training
Organisation we have used. Being an NHS Organisation we are
accountable for the way that we spend Government funds and therefore
can also endorse the added value delivered by these courses. We would
certainly recommend Target Training Associates Ltd"
Paul Dowse, NORTHUMBRIA NHS FOUNDATION TRUST
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A great Train the Trainer Provider caters to all
learning preferences
A great training company understands that adults have different learning styles and
preferences and designs programmes to cater for each one. For example, at Target
Training and Associates, we use the psychological profiling tool, the Myers Briggs Type
Indicator (MBTI), as a guide in creating programmes.
The MBTI sorts people into 16 personality types, each with their own strengths,
motivations and interests. Each type has its own way of learning and organising
information, so it is important that trainers present material in a way to suit them.
A mediocre training company does not cater for different learning styles or needs
An inadequate training company is either unaware of different learning styles or does not
care about them. Whatever the case may be, it provides trainers who deliver a learning
programme like a lecture and keep class participation to a minimum.
"I took so much away from the course, as it helped me to understand how
the things I learnt at university fit into my sector. To be perfectly honest, I
preferred Ralph and Tony's teaching styles to that of the lecturer's at
university and felt I took a lot more away from the MDP. They made the
students feel relaxed and gave everybody the opportunity to shine. If I had
not participated in this course, I don't think I would have been able to
complete a lot of the work for my degree. I also gained a lot of confidence
in my abilities. The MDP was of similar context to some of the things
covered at university however, the quality of the training provided by
Target Training Associates was far superior. There really is no
comparison!"
Laura Middleton, TERLYN
targettrg.co.uk
A great Train the Trainer Provider has trainers who
engage participants
When you train, you should engage
with people. You should know how to
engage with different personality
types (and that’s where the MyersBrigg Type Indicator comes in).
“Ralph is an amazing and inspirational
trainer. I look forward to future training
sessions. He throws in techniques and
gets the audience engaged.”
Rachel Bratley, LDF
You should reason with people rather
than just telling them something. For example, a flip chart is at the back of the room – it’s a
fantastic piece of kit used by trainers worldwide. But if you write in small letters on the
flipchart many people won’t be able to see what it says. So you ask the group, “What do
you have to do to ensure people get involved in the training?” Someone from the group will
reply, “You make sure you write in large letters.”
You don’t just tell them, “You must write in big letters on the flipchart.” You engage the
group; you set the scene, pose a problem and encourage the group to come up with the
solution.
That’s the big difference between many trainers. They have never been told or perhaps
know the theory of it but don’t apply it.
A mediocre training company has trainers who tell not train
Inadequate trainers stand up in front of a group and lecture them for one hour or many,
depending upon the length of the programme. Their questions are likely to be rhetoric
because they don’t want to encourage audience participation. They are there to stand and
deliver not to listen and engage.
What are some other signs of a poor trainer? Yawning audience members is one big sign.
Another is an increasing number of empty chairs as bored trainees take the opportunity to
slip away.
Inadequate trainers rely heavily on PowerPoint or slides in their presentations. They just tell
people information by reading from a book or a PowerPoint slide. They are usually
incapable of controlling timings, so they finish either far ahead or far behind schedule.
Coffee and lunch breaks will be delayed as they struggle to keep to the agreed schedule.
They may use too many group or one-on-one exercises to mask the fact they don’t have
enough material or enough experience to manage large group interactions. They might
overload participants with handouts or they might have nothing to share and instead tell
people to take their own notes.
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A great Train the Trainer Provider has highly
motivated, passionate trainers
A great training company is one that cares passionately about training and development.
Naturally enough, it attracts and works with trainers who are equally passionate about
training.
In such an environment, continuing professional development (CPD) is a given. At Target
Training and Associates, CPD is essential for anyone providing training. Trainers need to be
up to date with the latest information. We insist that anyone who trains people on our
behalf attends regular CPD. It would be no good us talking about the benefits of CPD if we
didn’t also practice it ourselves.
That’s why we would never work with anyone who appeared half-hearted about training.
We only ever work with highly-motivated people who are passionate about training others.
A mediocre training company has trainers who just tick boxes
I’m sure most trainers never set out to clock-watch or ‘go through the motions’ but
unfortunately, there are some trainers who have ended up in that situation. They give the
impression they are there by sufferance. Someone has given them a list to cover and their
only motivation is to put a tick in each box.
Participating in such a programme is less about learning than it is about endurance. It is a
miserable experience for trainer and trainees alike.
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"Motivation of delegates and involvement of the group was first class."
Nancy Anderson, NORTHUMBERLAND CARE TRUST
"The information was put across in a format that made understanding it
much easier than reading it from a text book."
Leon Christer, CENTURY SIGNS
"I really enjoyed it. The example used in explaining management styles
was done very well."
Nicola Forbes, ELPHA LODGE LTD
"Ralph is 'fantastic' at delivering training and keeping the group
motivated and focused."
Sarah Stewart, UNITED BUSINESS CENTRES
targettrg.co.uk
A great Train the Trainer Provider offers follow up
A great training company understands the nature of learning. It knows that without active
reinforcement people forget the information they have learnt and are therefore unlikely to
transfer what they learnt into their job
One of the first people to study the process of forgetting was the German psychologist
Hermann Ebbinghaus. He conducted an experiment in which he memorised lists of
nonsense three-letter words and then tracked how quickly he forgot the words at different
time intervals, ranging from 20 minutes to 31 days.
Ebbinghaus’ results revealed a relationship between the forgetting of learned information
over time. He found that a good part of what a person forgets takes place within 20
minutes of the initial learning. Within one hour, a person forgets nearly half of what was
originally learned. After 24 hours, almost two thirds of the previously learned material is
forgotten. These results are known as the ‘Ebbinghaus Forgetting Curve’.
He discovered that it is much harder to retain information that has no meaning for the
learner. He also showed that relearning material is easier than the first time and that it
takes longer to forget material the second time.
To ensure participants retain and use the information they learnt, great training companies
will provide not just more advanced programmes but also free resources that reinforce the
learning simply because they want people to achieve the best possible outcome.
Participants on our training programmes, for example, receive a regular newsletter with
information about the programme content, and we are also happy to provide them with
free email consultations.
That’s because we know when people have learned a new set of skills and started to use
them, they will have questions that weren't covered in the training. Great trainers are open
and available to help you and guide you after the course.
A mediocre training company offers no follow-up
A mediocre training company, by comparison, will insist that programme participants pay
not only for their generic advanced programmes but also for ad hoc mentoring or coaching
services. They seldom provide free useful resources for past programme participants.
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A great Train the Trainer Provider offers the ideal
trainer to suit your needs
When you deal with a great training
company, you will have the opportunity “Outstanding course, excellent trainer.
to meet the person who will be
Lot of ground covered. Liked the small
delivering the training or facilitating the
learning. You’ll have the opportunity to group, lots of practise, good contact.”
Carol Blythe, CAROL BLYTHE ASSOCIATES
discover if they fit with your company’s
culture. The best trainers understand
that while their skills are exceptional, their style may not always fit with a particular
company’s culture or needs.
A mediocre training company will assign a trainer regardless of your needs or culture
A mediocre training company might not have a pool of expert trainers to be able to offer
prospective clients a choice or they might not care that a particular trainer’s style might be
a poor fit for some companies. They will send who is available. The client’s employees are
the ones who suffer when that happens.
“I’ve got something from all the areas and learned so much. I would like
Ralph as my life coach now!”
Michelle Brunton, IBERDROLA
“Trainer very enthusiastic, engaging and knowledgable. He made me want
to perform well – very motivational. I learnt a lot.”
David Gibson, JONES BROS
“Ralph is excellent at engaging with his trainees. Session was informative
and fun – feel that I can now implement training and get back on the
horse!”
Sally Grundy, DRURY PSM LTD
“Incredibly positive attitude and a breath of fresh air.”
Roland Owen, NEP Shared System Group
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Great Train the Trainer Providers have expert
trainers who can deliver more than content
Outstanding training companies understand that delivering content is not enough and they
also need to be able to train beyond the course. That means if a participant needs more
information to gain an understanding so they can improve their business skills and
efficiency, the trainers have the experience and capability to provide it.
Mediocre companies send trainers who just deliver content
Adequate trainers are trained to deliver content. They are seldom capable of answering
questions that are a little out of the scope of the programme, which can leave participants
feeling frustrated and dissatisfied.
This was the best training I have attended. The delivery of the material,
trainer very understanding and approachable and most importantly, I
had fun learning! Nothing could have been done better! I have told other
staff that they missed out on some valuable learning and I have started
to delegate now and feel comfortable doing so. I think I just needed that
reassurance."
Alan Phillips, RIGHT TRAK
targettrg.co.uk
Great Train the Trainer Providers offer solid
guarantees
An outstanding training company will have no problem offering prospective clients an ironclad guarantee. That’s because they are completely confident in the quality of the service
they provide. That means if you are unhappy with the results, they may offer you a 100%
money-back guarantee or the offer of a replacement course.
A mediocre training company will not offer a guarantee
A mediocre training company will rarely offer a guarantee because the risk is too high that
many dissatisfied clients would take up the offer and demand their money back. That
means, if the course is cancelled due to low numbers or for any other reason, you may
struggle to get a refund.
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About Target Training Associates
We help companies to improve their performance with high impact training
We help companies to improve their performance by providing training that change’s
people’s behaviour. In fact, our reputation is based on providing training that has an
immediate impact for the individual; it improves confidence, motivation and performance.
For an organisation, we improve staff efficiency and effectiveness.
Specialising in Train the Trainer Training and Management Development, we are an
international company that provides high quality, independent training solutions designed
to meet our clients’ specific needs.
We are passionate about training and unlike many companies that provide ‘off the shelf’
training courses, our focus is on reinforcing or changing people’s behaviour long-term. Our
training is not only about the course content, it’s the added value of giving people
confidence, motivation and the belief in what they can achieve whilst at the same time
improving their performance.
The company’s ethos is based on five key values, which are evident throughout all courses
and demonstrated by each of our trainers:

Being FANTASTIC

Going that extra mile

Putting people first

Striving for constant improvement

Being positive
Our delivery of high value, high impact training content in both the public and private
sector has established our reputation as a leading provider within the industry. It has also
won us many accolades over the years.
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Our Vision
1. To be recognised as a leading provider of quality training provision for personal and
workforce development.
2. To have a positive influence on all individuals we engage with and to promote engaging
and enjoyable learning.
3. To actively promote the benefits of lifelong development regardless of age, gender, race,
sector or level.
Target Training Associates is an approved centre to deliver City & Guilds and the Institute
of Leadership & Management (ILM) Awards.
targettrg.co.uk
Target Training Associates – The Team
Ralph Moody
Ralph believes that lifelong learning is exactly that and should not be limited by age or
perceived ability. He has a belief that all of us have the ability to do anything, if we put our
mind to it. He believes that armed with skills, knowledge and attitude we can all perform to
the highest standards.
He is an international training consultant with experience in development, design, delivery
and management of bespoke training programmes and soft skill fields. These include
training & presentation skills, delegation techniques and conflict management.
Furthermore, he is a renowned motivational speaker within the field of personal and
professional development. Ralph specialises in training design and delivery for trainers and
has designed and delivered numerous Train the Trainer programmes to many public and
private sector organisations.
As founder of Target Training Associates, Ralph has been actively involved in the design
and delivery of training to a worldwide audience across a number of sectors, including
health and social care and oil and gas. Additionally, he has developed and delivered several
management and workforce development programmes that have been adopted as a
prerequisite in key management roles.
Before creating Target Training, Ralph had a successful career in the Royal Air Force (RAF).
In the RAF, he undertook a variety of operational and management duties including roles as
a training manager and recruitment specialist. Latterly, he led a highly successful
accreditation team that regularly gained plaudits from organisations such as City and
Guilds and the Learning and Skills Council, on areas of good practice.
Bryan Shendon
Bryan is a full time training consultant, delivering Vocational Qualifications including
TAQA, Customer Service, Management and Learning & Development Certificates, Awards
and Diplomas. Furthermore, as a training consultant, Bryan’s experience in accreditation is
used regularly including aiding accreditation centre set up and quality assurance
operations.
He joined the RAF in 1985 as an Aerospace Systems Operator and was involved with all
aspects of Vocational Qualifications since their introduction into the Armed Forces in 1999.
He has been a qualified and practising Assessor since 2000 and an Internal Verifier since
2005.
Bryan was actively involved in training throughout his RAF career where, as an Instructor
for his Trade Group, he was responsible for the planning, running and managing of the
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trade training course and also became one of the first Assessors for the Government’s
Apprenticeship Programme.
As a Senior Non-Commissioned Officer, Bryan led and managed teams in an Air Defence
environment where he was involved in compiling annual performance appraisals on staff,
disciplinary matters, welfare issues and training, which enables him easily to relate to his
delegates.
When delivering training, Bryan believes in making each qualification as personal to the
individual as possible by meeting up with his candidates as many times and for as long as
they want him to. He continuously strives to provide advice and guidance by passing the
knowledge and experience he has gained. He bases his training around what the client
wants, ensuring that he makes it as enjoyable as possible.
Paul Kiddell
Paul joined the RAF in 1983 as an Aerospace Systems Operator and worked his way up to
Warrant Officer. In that role he was responsible for formulating an employment strategy
and training policy for a Trade Group of some 700 personnel. Paul is also an A1 assessor. He
retired from the RAF in 2011 and is now an associate trainer and consultant for Target
Training.
Throughout his career, Paul was actively involved in the delivery and management of
training, which included training needs analysis and the design of new training courses. An
instructor at both the RAF School of Fighter Control and the Royal Navy School of Maritime
Operations, he has delivered training to a wide variety of target audiences ranging from
RAF fighter pilots to Royal Navy Captains.
Passionate about training, Paul believes in creating a positive and enjoyable environment in
order to provide the best possible learning experience for his candidates.
Claire Moody
Claire is an Associate Trainer at Target Training Associates. She specialises in psychometric
assessment that looks at behaviour and personality traits including MBTI and 16PF
diagnostic tools. She delivers this in one to one feedback sessions or during one-day
training workshops.
With 24 years as a Fighter Controller in the RAF, she then became a Civil Servant at the
MOD teaching that role.
Claire has now been training for 20 years and has extensive knowledge and experience in
the delivery and standardisation of training.
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She has worked at Target Training since the very beginning, staying true to the values with
which the company was formed. She ensures maximum effort goes into her courses and
believes wholeheartedly in always going that extra mile - something you will always get
with Target Training.
Julie Stewart
Julie is an Associate Trainer at Target Training Associates specialising in Human Resources
(HR), Workforce Development and coaching. She also provides business and executive
coaching.
With 20 years’ experience in HR and learning and development, Julie has worked within
both the public and private sectors in the NHS and aviation.
Julie is qualified to Postgraduate level in coaching, is a Fellow of the Chartered Institute of
Personnel and Development, an Affiliate of the British Psychological Society and a member
of its Special Group in Coaching Psychology.
Throughout her education and career, she has developed her expertise in a variety of areas
within training and development - from the design and delivery of high quality focused and
tailored training to the design and delivery of leadership and management development
programmes, induction training, performance management and recruitment and selection
to name a few.
Her experience in management in a commercial environment and the NHS means that she
has an understanding of the issues and challenges that managers face when managing and
developing staff. She can easily relate to delegates, making them feel supported and able
to easily discuss their issues when taking part in her training.
Paul Hendrie
Paul has spent his entire career in recruitment, training and teaching roles. A few years
after joining an international bank as a graduate trainee, he joined the graduate
recruitment team of the same institution before being offered a position with a company in
Japan.
As the sole non-Japanese employee of an airline recruitment and training company, Paul
developed a strong understanding of Japanese business culture and language, becoming
heavily involved in the company's successful international negotiations for several multimillion pound recruitment contracts. He later took a teaching position at a Japanese
university and training assignments in the Middle East before returning to the UK in 2011.
Paul has a Masters degree from Oxford University.
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Pam Kiddell
Pam is an administrator for Target Training Associates, a vital role in the busy training
environment.
Having worked for Target Training since November 2007, Pamela has a diverse role,
ranging from organising courses, including booking/liaising with delegates as well as
venues, to producing certificates for each course.
Pamela has a civil service background, working for the MOD at RAF Boulmer as well as the
prison service at HMP Acklington. She has also worked in an administration role at the
Northumberland Care Trust by working for Adult Social Services.
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