How to Write the Perfect STORM of an e-Book by Gary Simpson © 2010 Gary Simpson 1 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson IMPORTANT DISCLAIMER NOTICE This manual is intended for education purpose only. The information contained herein is the opinion of the author based on information gathered from many sources but mainly from personal experience. Every person has different goals and expectations. This combined with vast differences in personality, discipline and other traits means that every person will reach a different outcome. No responsibility whatsoever is assumed by the author for any material contained herein. I get asked questions about writing and writing styles all the time. I have been asked so many times now that I have decided to put my knowledge into an e-book. I hope the information helps you. Best wishes… © 2010 Gary Simpson & Maurowen Pty Ltd PO Box 396 Leederville Western Australia 6903 v 12.14-170210 © 2010 Gary Simpson. This publication is protected by copyright. Apart from any fair dealing for the purposes of private study, research, review or criticism, as permitted under the Copyright Act, no part may be reproduced or copied in any form, in any language, whether by graphic, visual, electronic, filming, audio recording, any method via the internet or any other means without the prior written permission of the author. © 2010 Gary Simpson 2 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson How to Write the Perfect STORM of an e-Book. TABLE OF CONTENTS 1.0 - Introduction: ...................................................................... 4 2.0 – Who Am I to Teach You About Writing E-books? ..................... 5 3.0 - Getting Inspiration to Push Through the Labor of Writing: ........ 7 4.0 - What Are You Going to Write About? ..................................... 9 5.0 - How Do You Find a Subject For Your Book? .......................... 12 6.0 - What is the PURPOSE of Your e-Book? ................................. 13 7.0 - PLR – Private Label Rights:................................................. 14 8.0 - Inspiration For Ideas: ........................................................ 15 9.0 - Planning Your Work: .......................................................... 17 10.0 - Blitz it First THEN Edit it to Death Later: ............................ 19 11.0 - The Title of Your Book: .................................................... 23 12.0 - Writing Conversationally – Injecting Your Personality Into Your Writing: ................................................................................... 28 13.0 - The Length of Your e-Book: .............................................. 30 14.0 - Writing Tips – Making it Readable: .................................... 32 15.0 - Spell Checking and Grammar: .......................................... 34 16.0 - Testimonials: .................................................................. 36 17.0 - Cover Art: ...................................................................... 38 18.0 - Copyright – What Is It and How Does It Protect You? .......... 42 19.0 – AFTER You Have Written Your Book and Edited It: .............. 43 20.0 – Conclusion:.................................................................... 44 © 2010 Gary Simpson 3 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson 1.0 - Introduction: I’ve been holding off writing this book for a long time. But I’ve relented and decided to do it because so many people ask me so many questions about writing. Principally, they ask me where I get my ideas from and how I am so prolific. The answers to those questions really are… … Ideas just seem to spring into my head all the time. I suppose I’d say this happens because I am a prolific reader and observer. So here’s my first piece of advice for anyone aspiring to write their own books or e-books – READ! When you read you are subjecting yourself to all sorts of ideas and all sorts of writing styles. In my life I have read 1,000’s and 1,000’s of books. I read technical manuals, journals, novels, the backs of Weet-Bix packets, signs – everything. I know, I know… too much information going in. My head is crammed with ideas. So much so, that if somebody sat me down with just a pen and a pad of paper and said: “Write an article on (insert any reasonable subject in here)” then all I would need to know is how many words that person required and I could spit it out in approximately 10 to 30 minutes, depending on length. Literally, I can. And it would be high quality too. I’m not saying this to be a braggart. I can do this. I have trained myself to do it. I know exactly how to do it and I know all the devices and nuances of writing to keep a reader interested. Yes, I could be a professional article writer for others on the Internet. But I don’t want to do that. My time is FAR better served creating my own valuable content. In fact, I have been called the “Content Machine.” I suppose, at this point, I should give you some qualifications and tell you about my experience as a writer. Then you will have confidence in me and believe that what I am going to teach you in this e-book will be of great value to you. You see, as the title implies, I am going to teach you how to construct your own e-books and make them informative and interesting so that you will have your own army of readers just like I do. So, if you have no interest in reading about me babbling on about me then just skip the next section. © 2010 Gary Simpson 4 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson 2.0 – Who Am I to Teach You About Writing E-books? Yep, that’s my happy, smiling face in the pic. So… who am I and what gives me the authority or the ability to teach you how to write e-books? That’s a good question and one that I would ask myself. OK let me lay my “creds” on the table for you… … I HAVE worked as a proof-reader, editor, speech writer, Parliamentary Liaison Officer (ie the one who REALLY writes all those BS letters that politicians “pretend” to write – you know – “I regret to advise you… blah, blah, blah”), report writer, technical writer, book writer (I have written several novels that I am seeking publishers for), magazine writer, newspaper writer, features writer and a whole bunch of other things. I have been paid for my writing both by salary and also as a freelancer. I’ve been published in all sorts of magazines including Women’s Weekly – yeah I have. I wrote a short story called “The Pigeon Man” and was paid handsomely for it. If anyone has ever tried to get a short story published in that magazine then you would know how notoriously difficult it is – er, especially for a man, I might add. I know an awful LOT about the best way to write. Jokingly I often say to other people, “I’ve already forgotten MORE about writing than you will ever know!” Pretty arrogant huh? Well, I have the runs on the board. Want a little more proof? On the Internet I have written hundreds of articles that have been picked up by thousands of websites and ezines, I have a massive blog that gets 100’s and 100’s of comments and 1000’s and 1000’s of visits, I have a huge Twitter following, I have authored a bunch of ebooks that are downloaded all over the world etc, etc. Google my name if you want proof. You can see for yourself. Here are just some of the titles of my e-books: • • • • • The Power of Choice Using Motivation & Self Esteem to Excel in Everything You Do Time in Motion Action Planner The Internet Marketing Mindset Profit is a Beautiful Word © 2010 Gary Simpson 5 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson • • • • • • Twitter Muscle – How to Get Noticed on Twitter Brain Training – Affirmations to Strengthen Mind and Body How to Beat Your Chronic Back Pain Net Wealth How to Stop Wasting Your Life and Start Getting What You Want Beginners Guide to the Magic Art of Copywriting By the way, none of these are the usual 5-10 page pamphlets with double-spacing, large font, “fluffed up” and loaded with pictures that most people call e-books. U-uh! My e-books (like this one) run in excess of 30-40 pages and 10,000 words. Some of my manuals are 250+ pages. As you have probably already realized I am never short of words and I generally write all my books in a flurry of activity. After the research and note taking phase, I can usually bash out a piece of work that is 95% done in a couple of days. My Time in Motion ACTION Planner was the quickest one at a total writing and typing (yes I type them all myself) time of 6 hours. I am indeed a prolific writer and very little gives me greater pleasure than slamming words down on a page. Strange, I know. Weird even! Oh, I have also written and delivered five eulogies and I can tell you – there is NO MORE DIFFICULT writing task than summing up a person’s life in words and keeping all the loved ones, relatives and friends happy. Hmm, well, yes there is ONE thing – actually reading the eulogy in front of people who are weeping the loss of that person. Let me tell you, if you can do that without losing it then you can do ANYTHING! So, moving right along… pretty much, I would pit myself against any writer on the face of the earth. That’s how confident I am of my ability. OK, I’m bunging on too much about myself. But I did that to impress upon you that I have a mountain of writing knowledge and experience. I know what I’m talking about. You can be very confident that what I am about to teach you will set you on the path of becoming a good writer yourself but, even better, you will be able to pump out highquality e-books that people will seek out. In short you will become known as a quality information provider – IF you follow my advice and instruction here. But will you? That will be the acid-test! © 2010 Gary Simpson 6 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson 3.0 - Getting Inspiration to Push Through the Labor of Writing: Gee, that almost sounded like a description of childbirth, didn’t it? And, in one respect it is. When you create a body of work and turn it into a book it’s as though you ARE giving birth to something. You have created something out of nothing. Your work – your book! So, where does one get the inspiration for writing? Well, I can certainly tell you that writing can be a chore – if you let it. If you HATE writing then… stop writing! Why do something that you don’t like? It just doesn’t make sense. And let’s face it – you will never do a good job anyway. So, save yourself the heartache and grief. If you don’t like committing words to a screen via a keyboard or by pen and paper then quit. Find something else to do. But… … if you have always wanted to write and feel the need to do it and fulfill that desire then this is for you. Incidentally, in case you hadn’t noticed, I happen to love writing. It is one of my two great life-long pursuits. If there’s a book “inside you” and you keep starting and stopping when the going get’s a little tough then here’s my advice: 1 – clear the time. There is absolutely NO POINT trying to lay words down when you are tired or pressed for time because you KNOW you should be doing something else. 2 – tell whoever always interrupts you that you are closing the door to your office for an hour or two and NOT to interrupt you. 3 – get some of your favorite music and write while listening to it. Steer clear of so-called “rap” music. You won’t be able to write anything intelligent listening to that. If you are really struggling through a difficult part or chapter then listen to classical music. Yes! I said classical – like Chopin, Mozart, Strauss – those types. It has been psychologically and physiologically proven that classical music enhances the thinking process. I’m not talking here about the © 2010 Gary Simpson 7 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson booming of the 1812 Overture by the way. Just find something that will open up your creativity. I have always found that I write best when I am relaxing to music that I LIKE. Try it. Writing and sharing your knowledge and/or research can be so rewarding. I LOVE it – as if you haven’t already guessed that. The other thing is this – there is NO better way to getting your name out there than to write a book. Or, in this case, an e-book. If you do a good job – and after I teach you what I am gonna teach you here – it will earmark you as a person of knowledge, credibility and authority. Nothing will enhance your reputation more than creating a piece of written work that is well received in the marketplace. And, as usual, you will also attract a small percentage of critics, knockers, flamers and general life-haters who will go out of their way to criticize, dispute and demean your efforts. Pay no attention to those people. They are out there. I get my fair share of them too. Anyone who ever does anything worthwhile will attract them. I only say that to warn you that you will be abused no matter what you write about or what your pointof-view is. So, with that out of the way, let’s get started… © 2010 Gary Simpson 8 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson 4.0 - What Are You Going to Write About? Well, ain’t that a great question? What subject are you gonna write about? It’s the question I get asked most. And the answer is so darn simple… And here it is… … write about what OTHER PEOPLE WANT TO READ ABOUT! Doesn’t that just make PERFECT sense? I mean, let’s face it – you may be the WORLD’S FOREMOST EXPERT on Mongolian Highland Macramé Weaving Techniques but – if NOBODY else is interested in it then who cares? Why would you want to waste your time writing about it? HOT TIP: Research what people WANT to know about and write about that. Merge a list of topics with what you, at least, have some interest in. Make a short list then just go for it. Section 5.0 will help you so much with this – make sure that you use it! You see, there is NO POINT in sitting behind your computer for hours on end laboriously drudging through a subject for which you hold no passion at all. The end result will be a dull, colorless, boring piece of writing that will be immediately recognized as such by your readers. In short, you will hate it and your readers will too. You will then be ear-marked as a dull writer and nobody will want to give you a second chance. I ALWAYS choose subjects that I am passionate about, have an interest in and have at least SOME expertise in. What I don’t know I research. And that broadens my knowledge base at the same time. Now here is a tip concerning research… ALWAYS triangulate. By that I mean gain at least THREE INDEPENDENT opinions that all agree. There is so much FALSE information on the Internet. Some of it is just put there through ignorance and may be well intended. But some is also malicious and designed to dupe and defraud people. I don’t really understand that © 2010 Gary Simpson 9 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson mentality but it would seem that some strange people get their jollies by doing it. Weird. Anyway, look for verifiable information on credible sites such as Wikipedia – and even then – DO your research. Due diligence. How do you determine what will be a good subject to write about? Obviously you want to target a subject that people are keen to know about. Now here is a KEY… … Most people are generally very lazy. And most people just do not want to waste time looking too hard or researching for themselves. And that is right where YOU come in! When you make it EASY – ie you do the research and supply all the information in one convenient place – then people will either give you their name and email address or even PAY you for that information. Pretty much it’s your choice which way you want to go – free or paid. Free will build your list. Paid will build your bank account. Now I want to address where you can find this information. A LOT of people ask me that. “How do I find what people are looking for?” Well, the answer to that is just so easy… LOOK! Look at the sort of questions people are asking and seeking knowledge of on forums and in the many chat rooms. Questions that get asked often make GREAT subjects for e-books. Another great place to look is Clickbank or Commission Junction. If people are selling e-books on certain subjects then you can also bet that there will be a stack of people wanting either free information or willing to pay you for your version of what others have already written about. Now here is a word of WARNING – do NOT breach copyright (more on this later) and do NOT plagiarize. That is, be ORIGINAL! Do NOT copy other people’s work. That will get you into a world of trouble. You could even be drawn into litigation. © 2010 Gary Simpson 10 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson You can always read several books on a subject and then write your own account IN YOUR OWN WORDS and combining elements of the best parts of other works. NEVER copy. That would brand you as a cheat, a loser and a thief. And it will also have you in legal trouble. Besides, who could take any pride in stealing somebody else’s hard work? You may always quote somebody else. That is called attribution. And it is called that because you attribute the words to the originator. In other words, you quote them and then put their name and reference after the quote. This is perfectly acceptable and actually strengthens your own work by pointing your readers to further information. Just quote BRIEF excerpts only and all will be well. Here’s an example of an attribution: “Don't rely on someone else for your happiness and self worth. Only you can be responsible for that. If you can't love and respect yourself - no one else will be able to make that happen. Accept who your are completely; the good and the bad - and make changes as YOU see fit not because you think someone else wants you to be different.” - Stacey Charter. See what I did? I put the whole quote in inverted commas, italicized it and appended the author’s name after the quote. Unfortunately, I don’t know what that quote was taken from. It just landed in my inbox a few days ago and I really liked it. I thought it was full of merit and wanted to share it with you so I slapped it in here for my example. One other thing regarding attribution… only use small selected bits or quotes. It is completely unacceptable to quote great chunks of information. Be sensible. Authors like to be quoted. But they don’t like to be abused by taking their information and putting it elsewhere – even if you do attribute it to them. Like I said – be sensible and DO NOT infringe on copyright. © 2010 Gary Simpson 11 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson 5.0 - How Do You Find a Subject For Your Book? I promise you this… … if you take the time to fill in the questions below then you WILL come up with a GREAT idea for your e-book. In fact, the subject will literally JUMP off the page at you. If you list six possibilities for each question then there is a high probability that a common theme will be found in at least two of the three questions. If you are lucky enough to have a common theme in all three questions then there is the SUBJECT of your book staring you right in the face! 5.1 – What subjects are people wanting to know about? 1 2 3 4 5 6 5.2 – What subjects interest you? 1 2 3 4 5 6 5.3 – What subjects do you have some expertise in? 1 2 3 4 5 6 © 2010 Gary Simpson 12 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson 6.0 - What is the PURPOSE of Your e-Book? Now I want to ask you a question… WHY do you want to write an ebook? Think about this for a moment. Why are you wanting to do it? What is the reason? Are you wanting to write an e-book for the right reasons? OK. It may be for vanity. It may just be a life-long ambition for you to write a book. It may be to build a list. It may be for any one of a number of different reasons. But, in reality, it should really only be for ONE reason… … to PROVIDE OTHERS with GOOD SOLID ACCURATE information. And, along the way, you get to sell a little sample of yourself - to show people that you are a purveyor of good quality information. When you create a high-quality, informative piece of work it sells YOU. If you do a good job then it makes people want more. And when they want more and you can supply more then your reputation grows and you become known as a leader in your field. Conversely, if you make the mistake of pumping out junk e-books then that, too, is what you will be known for. I cannot stress these points enough. And this leads me to my next point… © 2010 Gary Simpson 13 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson 7.0 - PLR – Private Label Rights: PLR or Private Label Rights material is, in my opinion, a trap. In theory it is a great idea. But, in practice, it is just far TOO EASY to abuse the intention of PLR and simply leave it as is. Let me explain… With PLR what you get is a BASIC skeleton of information that you can use as a basis upon which to edit, add, delete and create something UNIQUE of your own. Unfortunately, the vast majority of people do what they always do – they take the easy way out. They slap their name on the cover and they leave it as is. And the danger in doing that is two-fold: 1 – PLR was NEVER intended for that, 2 – so much PLR is VERY LOW quality. Putting your name on a low quality, poorly written document of low worth makes you look bad. Why would you want to do that? Huh? Why? Oh, I can understand why so many people need or want PLR but (again), in my opinion, it is something that I would stay away from. Having said that, I know that there are a lot of people selling bundled PLR packs and making decent amounts of money from doing that. Your choice, I guess. If that’s your bag, stick with it. © 2010 Gary Simpson 14 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson 8.0 - Inspiration For Ideas: So, where do you get your inspirations for ideas to write about? I don’t know about anyone else but I get my ideas from virtually anywhere and everywhere: - something I see, something I hear a person say, something I read about (eg could I have done a BETTER job than that?), an incident, virtually anywhere. Ideas can pop into your head at any time. I find that if I do not jot these ideas down at the time they pop into my head that they can just as easily pop out again. For instance, this morning… … As I was awakening I had this really great idea for an inclusion into my book here. But guess what? I said to myself what I have said far too often before… “I’ll remember that!” Then I promptly forgot it. DAMN! My BIG TIP here is ALWAYS to jot a few notes down just as a memory jogger. I have been known to have dream inspired ideas. Many times I have woken up in the middle of the night, scrawled a few words on a pad – in the dark – then gone back to sleep. And in the morning I have been able to resurrect the idea and expand upon it. It’s actually quite amazing how this can work. When we are asleep or near sleep or awakening from a restful sleep our brains are free to roam – undisturbed by the humdrum of every-day life. At these times our minds can be very creative and powerful. Don’t waste those thoughts! Keep a pad and pencil handy. Another great source of ideas is in the combination of two or more good concepts to create a product even more powerful than any of the originals. By taking the good points of several products and adding them to one another you can easily come up with a superior product that will be in high demand. © 2010 Gary Simpson 15 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson But again – do NOT copy and do NOT plagiarize! Am I making a big enough point of this? I hope so. Your capacity to allow ideas to come at you is only restricted by your imagination. I’ve had a saying printed on my business cards for almost 20 years. It says: “Imagination Is Infinite.” I believe it is. © 2010 Gary Simpson 16 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson 9.0 - Planning Your Work: It’s essential that you plan what it is that you are going to write about. The way I do this is with a pad and pen. I find a nice quiet spot and I just jot down possible headings for chapters and sub-chapters. Below is my plan for what I was going to write about in this e-book. Note how this skeleton plan has changed a fair bit during and AFTER I actually wrote the book. This is the order that it started with. The order has changed (several times, in fact) and some things were added, some were amalgamated, some were deleted. Here’s the original list and order: Introduction: Who Am I to Teach You About Writing? First Thing First - Finding the Right Subject: Getting Inspiration to Push Through the Labor of Writing: The Title of Your Book: Your Writing Style: Blitz it First THEN Edit it to Death: Writing Tips – Making it Readable: Length of Your e-Book: Cover Art: Copyright – What Is It and How Does It Protect You? Quoting Others – Attribution Protocol: Planning Your Work: - The Skeleton - The Flesh - The Clothing - The Cosmetics Spell Checking and Grammar: Writing Conversationally – Injecting Your Personality: Testimonials: Sending Out Advance Copies: Back End Offers: Writing Technique: Look at that list above. That was my original list of chapters and ideas. The end result looks very little like that list, especially the order. That list was just a rough guide of topics that I wanted to cover. © 2010 Gary Simpson 17 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson After you have made a list of chapters that will be included in your book then you can assemble them into a logical order. Even after you have written your book you can re-order the chapters. I have done this several times here before I settled on the order that you see now. In the planning stage that is all it is – just a plan. The topics will simply prompt you to write about those subjects. If you struggle to get the order correct then try this – write each chapter onto a card or separate sheet of paper then arrange them on a desk or bench. Try to make your chapter headings flow from one to another into a logical sequence. That is what I did. I do that a lot, in fact. When you get close to finishing your book you may want to insert an extra chapter or chapters. That’s OK too and, in fact, perfectly normal. I do it all the time. Often new ideas will come to you as you write. I scribble those ideas down onto other pieces of paper as possible extra chapters as I go. Sometimes those new ideas can be “massaged” into existing chapters. It just depends on the logical order and/or structure of your book. Here is how I approach the “construction” of the book: - The Skeleton – ie the outline of chapters as described above. If you have a good skeletal structure then the “flesh” will hang nicely on it. Just like a body. - The Flesh – ie writing the chapters from the skeleton outline and “beefing” out the information to make your ideas readable. This is like adding muscle to the body. - The Clothing – ie developing the chapters by adding more information, re-arranging it and even deleting some sections that are either superfluous or detract from the rest of your work. This is like dressing the body. - The Cosmetics – ie tidying the work up by extensively editing it. This is where spelling and grammar is fixed and the overall presentation is made more appealing. This is like adding perfume, lipstick, hairspray or aftershave. © 2010 Gary Simpson 18 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson 10.0 - Blitz it First THEN Edit it to Death Later: “Blitz it first then edit it to death.” This is actually an original quote I use all the time. So, following on from my earlier comments wherein I referred to attribution, here is how you would quote that: In his e-book called, “How to Write the Perfect Storm of an E-Book” Gary Simpson recommends that when you write you should “Blitz it first then edit it to death.” OK. Enough said about attribution. Let’s move onto the actual writing process… Personally, I prefer to write with a pen on an exercise pad for my first draft - the old-fashioned way. I remember reading an interview a long time ago where worldrenowned and prolific author Wilbur Smith stated that he always wrote long hand using a fountain pen and note paper. Actually, right at this very moment (in my first hand-written draft that is) I have switched from writing with a pen at the dining room table to using a pencil on a pad with a clipboard behind it while I recline on a lounge at the holiday home down in the south-west of Western Australia. I’m on the coast in a beautiful two-storey holiday home in a place called Dunsborough, overlooking the Indian Ocean. The sky is azure blue, it’s a perfect day (approximately 75-80 degrees Fahrenheit), the waves are gently rolling in, a gentle breeze is blowing and the birds are singing. What more could one ask for? I’m supposed to be relaxing and I am. You see, I am one of those weird people who actually likes to write. I love to express myself through the written word and I love to create. Incidentally, I am using pencil (with a pencil sharpener at my side) because – as you probably know - a pen is useless when it’s angled downward like my pencil is right at this very moment. Anyway, getting back to the subject of this chapter – just write. Write freely and without inhibition or correction. Don’t feel as though you need to make sense of everything or get the correct spelling or grammar or tense. That can always be attended to later – on the first edit. (The first of MANY edits). © 2010 Gary Simpson 19 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson Let your creativity come through first. Just write. If you are always reaching for a dictionary to check the meaning or spelling of a word then you are taking unnecessary mental detours that will take you off your creative freeway. Just write. Let it all flow. Let it come freely. I’m now going to tell you something that I have found to be true for me through years and years of experience… … your FIRST effort will always be your best effort. So let it come. Don’t hinder it. Let it flow. Just write. Get it down on paper. Or if you prefer to use a keyboard and screen then do it that way. OK. Just a little update… … I’ve just come back to the kitchen table now and reverted back to the pen. I was getting tired of propping up the clipboard in between constantly sharpening that ever shortening pencil. And just in case you might be interested, I have a lot of other people just over in the adjoining room watching Michael Jackson’s “This IS IT” video. They are across the other side of this very large living room that is adjacent to the dining room and kitchen on the first floor here. I’m sitting here with a very cold glass of my favorite beer – Sapporo. [SIDE NOTE: Oops! I just broke my own rule here and corrected some spelling. But I’m in the typing phase here now. I’ve already written the content, so this is the mechanical and boring part of transcribing what I have already hand-written. I could have outsourced this task but I doubt whether anyone could read my scribble. When I write I write very fast. Now, back to the original handwriting…] Half an hour ago I had an hour long hot bath followed by a gradually cooling shower finishing off with a very cold shower. So I am also very relaxed right now as I write this. I think that is important. Get yourself relaxed and in the mood. While I was laying in that bath I was mentally going through all that I was going to write about and I had a small pad upon which I was making a few notes. Now why did I just tell you all that? Because you will write so much better when you are relaxed. OK. I repeated myself. But it’s a big point I am trying to make to you here. If you try to write when you are anxious or stressed then you will not be at your best. © 2010 Gary Simpson 20 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson When you are relaxed and not worried about external stimuli or other people hassling you constantly for things or being distracted by telephones or emails then you will be far more creative. After you have finished your first major draft then you can start to polish your work. I usually denote this as follows: V12.14 What that means is that my work has had 12 main sittings where I have added content. This may be an extra chapter or two or additional information to previous chapters or paragraphs or whatever. The 14 denotes minor revisions. I consider an edit a minor revision. The “v” merely denotes the word “version.” So, v12.14 essentially means I have added 12 major sections and revised them either partly or wholly 14 times. If you do this then your work will always be of a very high standard with no errors. Of course, the very first draft is always v1.0. Now some people may think this is excessive or unnecessary or even fanatical but the truth is this – there are so many poor quality e-books out there that are shoddily written, poorly researched and have obviously had NO editing, checking or revision. They expose their authors as people who are purveyors of dubious and careless information. I will NEVER allow that of myself. Neither should you! My reputation and pride as a writer is far too important to me than that. In fact, you may think me bombastic for saying this but MANY of my readers (approximately one quarter) go to my websites and download EVERY e-book that I write. That is POWER! When you can achieve that level of following then you know that you are appreciated not only as a writer but somebody who provides quality information. Just to put you in the picture, I am presently writing so fast and furiously that my hand and wrist and my entire arm is aching. It’s like when we used to do exams as kids and we wrote so fast to get all our answers down. I’ll bet you remember those days, huh? © 2010 Gary Simpson 21 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson I need a rest but the words are now coming so freely and effortlessly that I am forcing myself to keep going. Every 20 to 30 words I am putting my pen down and shaking my wrist very vigorously. That is how fast I am thinking and writing. But my writing speed can never match my thinking speed. And, just looking at the last page, my writing is becoming less and less legible as writing fatigue sets in. No wonder I cannot out-source the typing! Yes, I know, I could use a dictation recorder. I’ve tried this in the past and found it almost impossible. So I write free-hand. I have just circled the number 21 at the top of my page - so I have been writing non-stop now for 20 A4 sized pages. The Michael Jackson video is still on and the rest of the family and friends keep turning towards me and asking what I am writing about and when I will stop and how many pages I have written. This is less than an ideal situation because they are interrupting me constantly. But I’m on a roll… I’m telling you all this so you can envision the process and what I am doing, how I am doing it and how relentlessly I am slamming these words down. I’m really in the zone now, despite my physical fatigue and their bewilderment and constant jibes. I don’t care. I’m doing what I want to do. They are doing what they want to do. In the end, they will have relaxed and done nothing of value. What I am creating here will earn me money and enhance my reputation. My time is being better spent than all of theirs combined. I think so anyway. So, the lesson in all of this is… WRITE! Just keep writing. Get it all down. Get all your thoughts out. And only then should you pause to read it, re-read it or edit it. Correcting it for clarity and readability can come next. For now, all of those secondary and polishing processes can wait. For now – just WRITE! © 2010 Gary Simpson 22 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson 11.0 - The Title of Your Book: The title of your book is just SO important. In reality – in copywriting terms – it is the HEADLINE. Along with the cover it is the single thing that will determine whether people will be tempted to want to read it. Allow me to give you a few examples from a genre that is very popular and one that is a favorite of mine – motivation. The first is: “Think and Grow Rich” by Napoleon Hill. Think and Grow Rich. Look at that title! See how “rich” it is in itself? Let’s take it apart and see why it works so well. First: “Think” – something that not enough people do. (Sorry, I just HAD to say that). There is intrigue in that one word alone. It actually makes you think – “and Grow Rich.” Well, who DOESN’T want to be rich? Notice also the word “grow.” This evokes a feeling of getting bigger and bigger. Or, in this case, richer and richer. So, put it all together and it works on several levels. Intrigue, expectation, continuum. The title is simply so FULL of promise. “Think and Grow Rich” – a BRILLIANT title. Here’s another one: “What to Say When You Talk to Yourself” by Shad Helmstetter. Taking that apart – the first bit… “What to Say…” that invokes the immediate question – “well, what DO you say?” So there’s intrigue right there too. Right from the first three words. And then to the second part of the title – “When You Talk to Yourself.” What? Talking to yourself? What’s that all about? So, again we have MORE intrigue – questions that need to be answered. The title makes us WANT to know more. ie what is IN the book! It’s a BRILLIANT title. And the book doesn’t disappoint either. I have read it many times over the years. In case you haven’t picked it… this is one of my all time favorite motivational books. You should read it. You WILL learn a lot! Now… moving along… Here’s a title that absolutely STINKS – “Psycho Cybernetics.” This is a book by revered plastic surgeon Maxwell Maltz. I can hardly recall a © 2010 Gary Simpson 23 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson WORSE title! What was he thinking when he dreamed that garbage up? What was the editor thinking? What about the publisher? As a title, “Psycho Cybernetics is about as bad as it gets and yet the book itself is truly wonderful and has sold millions and millions of copies. But there is much more at play here. Maltz was a brilliant plastic surgeon and his information truly was ahead of its time (nice cliché huh?). I rate it as one of the very best books that I have ever read but I NEVER would have been attracted to it unless somebody I respected had not recommended it to me. Psycho Cybernetics is a title that I would take zero notice of if I were just browsing through as bookshop – favorite haunts of mine. I wouldn’t have looked twice at it. In fact, I may have only paused and thought “what a stupid title” and moved right on past it. So, there is a BIG tip for you – don’t be obscure. And don’t be too clever either. It’s not very often that obscure titles or “plays on words” or puns work. Psycho Cybernetics only worked because of the reputation and brilliance of the author. Another example – flavor of the century (sometimes) English football player David Beckham could use ANY title, slap a picture of himself on the cover and his book would sell. But you can’t do that. Make your title: 1 2 3 4 – – – – topical relevant interesting intriguing. Now look at the title of this e-book: “How to Write the Perfect Storm of an E-book.” Well, I could have just used: “How to Write an E-book” and that would have worked OK because it’s a topical subject and I also have a pretty decent reputation as a writer. It’s topical because it really is something that a LOT of people WANT to know how to do. Gee, I’d like $1 for every person I have heard say “I just don’t know where to start” or “I don’t know what to write about” or “I can’t write.” On the last one they then go on to write about how they cannot write. Duh! © 2010 Gary Simpson 24 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson Anyway… what if I spiced it up a bit? … “How to Write a Perfect Ebook.” Hmm. Better. The addition of the word “perfect” denotes excellence. People would want to read an excellent book, wouldn’t they? Well… maybe. Depends what it’s about, of course. So, making it even better… inserting the words: “the Perfect Storm.” See what that does? First, the “Perfect Storm” is the title of a very popular movie. Almost everybody reading this now who has seen that movie or even the trailer to it will envision that small yacht riding up the face of that enormous wave. Can you see it? I’ll bet you can hardly get it OUT of your mind now huh? That scene is the most powerful one in the entire movie – no wonder they used it in all the promos! It shows the extreme force of nature and man’s quest to survive a colossal assault from it. And that was the feeling I wanted when people saw those words in my title. [SIDE NOTE: I have had SO many people ask me when this book will be ready. So I already know it will be a winner. There’s a big HINT for you right there. Note I said they WANT it. They don’t NEED it. People need all sorts of things – it doesn’t mean they want them. There is a HUGE difference between those two words – WANT and NEED. Make sure you fully understand the difference. Because it will make ALL the difference…] Secondly, regarding the words “Perfect Storm,” I wanted people to think… “Huh? What does THAT have to do with writing e-books?” So, there is an intrigue factor working right from the moment people lay eyes on the title. Third, I’ve drawn two popular things together and joined them as one. So the e-book title has become “super-imposed” with the storm. Now, having due regard for all of that … Such a technique can EASILY backfire on you if you try to be TOO clever. There needs to be some subtlety. And, having said that let me tell you this… … yes, I have somewhat “ripped off” the title of a movie, though “perfect storm” is a term that has long been used elsewhere. If you © 2010 Gary Simpson 25 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson were to use the same title in a slightly different way then you would be seen as a copy-cat. For instance, if you were to use: “How to Create the Perfect Storm of a Video,” then you would be seen as a mere copier of an original idea. Can you see what I am saying here? People would refer to you as the person who ripped off Gary Simpson and your reputation would be tarnished by it. You would appear pretty stupid to others if you did that. No doubt somebody will want to chance it. For the sake of your reputation – just DON’T. Trust me on that. I have seen this with other popular titles. For example there are now so many copy-cat titles using the core of “Think and Grow Rich” that it has become very unoriginal, dull and extremely boring. I see them all the time. I also see derivatives of Wallace Wattles’ “The Science of Getting Rich.” The science of this, the science of that… yeah, yeah. So, in summary, be original, be interesting, be intriguing but having said all that – BE RELEVANT! Your title can make or break your entire project. Here’s another tip – write out a dozen or so proposed titles and rate them all on merit before you settle on one. Put your titles through these integrity tests: • • • • • Is it original? Is it interesting? Does it have intrigue? Is the title RELEVANT? (is it misleading? Mislead and you will be a DEAD DUCK **) Will it be understood? (ie not too “cute” or obscure) [SIDE NOTE: ** like all those idiots who use “Notification of Payment Received” in their email subject lines and then go on to say: “Now that I have your attention blah, blah, blah” – DO NOT DO THAT! It’s suicide. If you do that with your book title then it is tantamount to EXACTLY the same thing! Do NOT mislead!] If you are struggling for a title then you can always use the tried and tested base of: “How to blah, blah, blah, yada, yada, yada.” Just fill in whatever your book is about after the words “How to.” © 2010 Gary Simpson 26 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson If you get your title correct then you are half way there. Get it wrong and it won’t matter how good your information is because it will be pre-judged from the outset. Unless you are an exception like Maxwell Maltz – which I HIGHLY DOUBT - or you are an international celebrity like Mr Beckham or some rock or movie star whose name precedes them. If you are just Joe or Josephine Normal then just do what I have outlined here. Get yourself off that first base of publishing success by nailing a good title. Oh, one other thing… you can have a “working” title that can change many times as you flesh your book out. As you take different directions you may want to “slant” your title differently. Be flexible and make your title relevant to your content. Your readers will trust you for that. © 2010 Gary Simpson 27 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson 12.0 - Writing Conversationally – Injecting Your Personality Into Your Writing: The biggest thing that will set your writing apart from everybody else’s is your unique way of expressing yourself. Don’t make the mistake of trying to be too technically correct (sometimes I should take my own advice more on that - LOL!). If your writing is too stilted then your readers won’t relate to it so well or enjoy it so much. Be conversational. Write as though you were talking to an old friend. That’s another BIG TIP! I can write very correctly. I know all about correct grammar, tense, split infinitives (yeah, that will make most people’s heads spin), syntax and all that other technical stuff. In general, I observe all these protocols but you will also see me using the occasional vernacular term and even short cutting words like “coz” for “because” and “wanna” for “want to” and various other conversational terms and short cuts. I do this deliberately. When you know the rules then you can BREAK the rules – IF you are careful. But even if you don’t know the rules then just writing as you would speak will have people thinking you are a half decent writer. So, the lesson here is to inject your personality into your writing. Just write as you would speak. Talk WITH people, not AT them. If you do that you will have your own style and people will relate to it. Now, having said that, I tend to swear a bit in general conversation. Most people do. DON’T swear in your writing. Despite the general trend for movies, sit-coms and TV shows and even general society to sprinkle their conversations with four letter words you should NOT commit those words to print. If you do then you will be considered crass and vulgar and you WILL LOSE readers – even those who swear themselves. Like me. I can tell you I am no prude – not by a long shot but when I see swearing in general written prose I just get turned off. There is just NO NEED for it. It shows immaturity. Mostly it is done for shock value. And, like you, I don’t need to be shocked. You can watch a movie for that. Or you can just walk past the local shopping center or school to hear it. Leave swearing OUT of writing! © 2010 Gary Simpson 28 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson Oh, Jacko (Michael Jackson) is now into my favorite Jacko song – Billie Jean – so I’m putting my pen down for a little rest while I watch and enjoy that… … Back again. That was a MUCH needed finger, wrist and arm rest… Having said all of the above, I will, on occasion, especially on my blog, say “effen” or “FN.” But, like I said, I do this mainly on my blog when I am in what I call “rant mode” but I will never use the “F” word in a book – unless I am quoting somebody verbatim – but even then I would think three times about doing so. And I would use the first letter and the appropriate three asterisks. It’s just not necessary and it WILL lose readers. So, when it’s all said and done, why bother? I hope these comments will enable you to infuse your own writing with your unique personality. There is NOBODY in the entire world who is the same as you. You are UNIQUE. You have unique talents. You express yourself in a unique way. Use that “uniqueness” to your advantage [SIDE NOTE: Note also how I have been infusing my writing with observations about what was happening during the actual hand-writing phase of this e-book? As I type this up from my notes I can actually remember all of those things. You can do this too – but do it sparingly, as I have. Giving a blow-by-blow description of all that goes on around you while you write is over-the-top and distractingly BORING. Practice and get the “balance” right.] © 2010 Gary Simpson 29 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson 13.0 - The Length of Your e-Book: Ha ha! Here is something I could go into a mini-rant over. A book is just that – a BOOK! Not a pamphlet. Or a report! In my opinion, the absolute MINIMUM size for an e-book should be 20 pages. Anything less than that is not a book at all! It’s either a report or a pamphlet. The preferable size for an e-book (again – ONLY MY opinion) is between 25 and 50 pages. And that is 25-50 pages of single spaced, full margin, 12 to 14 point sized font. Those pages can have up to 5 to 10 half page pictures, diagrams, screen shots etc but – they HAVE to be relevant and they HAVE to ADD to the meaning or understanding. Pictures just for the sake of pictures smack of irrelevance and “beefing up” a smaller than expected book. In other words, you will be “short changing” people. Well, I just had to take a 15 minute break for my fatigued fingers, hand, wrist and arm to recover [that was in the physical writing phase. The typing phase is pretty much the same though. I am steaming through this!] Anyway, this is fairly irrelevant (especially in view of my “blow-byblow comment in the last section) however… … I had to come back because one of the women in our circle of friends decided to get out a pair of nail clippers and clip her damn toenails which are flying off in all directions and landing all over the floor – near where I was taking my rest. I find this particularly repugnant so I am now back in the other room where I can get away from all that. Incidentally, everybody else seems to have vacated that room also. I wonder why? (SOME people!) Back to the size of your e-book… … don’t short-change people. If you say or you are advertising that you have an e-book then make it something that a standard stapler is gonna struggle to pierce. I have seen some people advertize “e-books” and when I sign up for them and look at the damn things I feel so cheated coz they are only 4 or 5 or 6 pages long! And they are junk! © 2010 Gary Simpson 30 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson Quite often they are nothing but a hotch-potch collection of affiliate links – DON’T do that! Let the con-artists and losers trick and cheat people like that but don’t you do it. Actually, the WORST I have seen is 3 pages of double-spaced 14 point font! That is NOT an e-book. That’s a con. If you con people like that then they will pay you back and the standard payback for a substandard e-book is an UNsubscribe. A book is a book. A report is a report. And a pamphlet is… well… Be honest. I tend to say that a lot. When you write or advertize just be honest. If you are honest and helpful then nobody can legitimately attack you over it. (Well, some will but there’s little hope for them). © 2010 Gary Simpson 31 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson 14.0 - Writing Tips – Making it Readable: 14.1 – Use lots of white space. Paragraph. Do NOT bunch 1,000 words into one massive text block. If you do that you might as well delete everything you have written because no-one and I mean NO-ONE will read it. Look at the way I space everything out so that it is not confronting to read. 14.2 – Use bullet points or numbers to make your points – perfect example here! 14.3 – Never use a big or difficult word UNLESS that word has specific meaning that no other word will convey. 14.4 – Don’t write in all capitals as it looks like you are shouting. I have people send me emails like that and I delete them without even reading them. It’s just rude. 14.5 – If your writing is going out to a mixed language or mixed country audience (eg on the net) then realize that different people will interpret things differently. There are words that can have vastly different meanings in different countries. If in doubt attach a LOL (laugh out loud) appendage. 14.6 – Check your work to see how it looks. Lots of people don’t. They just rely on the good old computer to do its thing and we all know about that, huh? Don’t just press save and release you dog’s breakfast (sorry) on the unsuspecting world. Story Telling: Everyone LOVES a good story. You do, don’t you? Tell little stories but DON’T overdo it to the point of becoming obsessed with a persona or theme. Be real and remember… someone else has to read it. I have been doing a little “story-telling” throughout this work. I have done it deliberately to teach you this writing device. When done subtly (and I am right on the border with how I have done it here – but again, it has been deliberate) it can really bring your writing and personality to life. © 2010 Gary Simpson 32 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson I do try to practice what I preach. See how I have woven some short stories and anecdotes through my writing? For example, disgusting as it was… the toe-nail clipping incident? And the Michael Jackson stuff? And, earlier, the location of where I was sitting while I was writing my e-book? I didn’t set out to add those bits but they did influence me – either positively or negatively – enough for me to make mention of them. I felt they were interesting enough to mention. OK! I admit that the toenail stuff was gross. See how that makes me a REAL person? With REAL observations? With likes and dislikes? Just like YOU! Remember that it is your WORDS that compel and it is your WORDS that will sell. They say that every picture tells a thousand words but try selling anything with just pictures. Good luck if you think you can! Long copy (story) versus short copy: This is such a contentious area of writing. But here is my take… People will read what interests them. If you tell an utterly boring long story nobody will read it. But millions of people read 200,000 word novels. They will hang off every word if your work is interesting. Conversely, even very short stories will not be read if they are dull. Always have in your mind the interests of your readers. The most powerful thought for a reader is this… “What happens next?” OR “What is he or she gonna say next?” If it is long and interesting it will be read. Well, maybe it will be skimmed first and then read. But if it is short and dull it will get the flick real quick. [SIDE NOTE: Just in case you don’t know… writing is referred to by journalists and editors and professional copywriters and other writing afficionados as “copy.”] © 2010 Gary Simpson 33 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson 15.0 - Spell Checking and Grammar: Goodness gracious me! I could really go off here… I simply CANNOT believe that SO many people do NOT even bother to run a spell-check through their work. This is INEXCUSABLE! Most people use Microsoft Word. So, to perform a simple spell-check just go to TOOLS then scroll down to SPELLING and GRAMMAR and then follow the prompts. Every spelling error will be flagged up for you to scrutinize – along with suggested alternatives. All you need to do is place your cursor at the very front of your title and start from there. Simply look at every word that the program highlights and FIX the obvious errors. Naturally, there are alternate spelling options (eg the American version of the word “favorite” versus the UK, Canadian, New Zealand and Australian version of “favourite.”) And a spell-check will not necessarily flag up the incorrect use of words such as “too,” “two” and “to” or “four” and “fore.” But the grammar checker will take care of that anyway. Really, this could NOT be easier! I often get asked to edit or give an opinion on other people’s work and it NEVER ceases to AMAZE me when I read the very first page – or even paragraph – and it is littered with spelling mistakes. Duh! In fact DOUBLE duh! How stupid is that? Invariably, when I have the audacity to ask these people if they have run a spell-check through their work – knowing, of course, that they haven’t – they say, “oh, this is just a rough draft.” Well, you should NOT send a rough draft to anyone. What is the point? So, spell-check your work and run a grammar check for good measure. Often the recommended grammar suggestions will be wrong but at least they will show you where you need to do more work to clarify your words and meaning. You can then go back and re-write or re-phrase that section so it makes better sense. Only after you have done your best should you submit your work to an editor for him or her to give their opinion. Or a confidante. OK. I KNOW that I have committed grammatical errors in this book. © 2010 Gary Simpson 34 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson Please don’t write to me and point them out. I have done it for a reason – casual readability. Remember I said I was committing some errors by using words like “wanna” and “coz?” Well, I have also written sentences that aren’t real sentences. I KNOW that all you English teachers! I have broken some rules. I know the rules. And I break them according to my intended audience and the TYPE of project I’m working on. And I believe I also said that it is better to write-in your personality and for your prose not to be too stilted – ie as if you were writing a technical journal. And here’s another TIP… … If you are so in LOVE with your own work or so precious that you want to dispute EVERY single recommended change or correction that an Editor highlights then don’t bother wasting his or her time – or your own. I’m sorry if you thought that last comment was harsh but I have seen it SO MANY TIMES that I just felt the need to say that here. Actually… come to think of it… I’m NOT sorry at all. Polish your work BEFORE you present it to anybody for a critique. OK. OK. OK. I just KNOW that somebody out there is going to scour my e-book and try to find some word with which I have inadvertently made a spelling error. THANK YOU in advance to that person or persons. You won’t find too much but if that’s what floats your boat then be my guest. I think I have made my point. © 2010 Gary Simpson 35 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson 16.0 - Testimonials: Testimonials can be handy for the purpose of letting your potential readers, customers and clients know what others thought about your work. People are more inclined to want to read your stuff if they know that others have found the content interesting, informative and/or valuable. Bland testimonials are valueless and should be avoided. They are just a waste of space. Here is an example of a valueless and completely WORTHLESS testimonial… “I read your book and I loved it.” C.M. – South Africa. In fact, testimonials like that are worse than useless. They can actually be harmful to your cause. Why? Because even if they are real, they look false and contrived. The testimonial above gives no reason why the (highly suspicious) CM (allegedly) of South Africa “loved” your book. It is unspecific and, let’s face it, CM could be anyone. Even you! NEVER use “testimonials” like that. Here is an example of a nice, juicy testimonial… "Hi Gary, I just wanted to send you an email and tell you how wonderful your affirmations are. They are helping me in several areas of my life. I would recommend your Brain Training manual to anybody wanting to improve their health, finance, motivation, positive thinking, stop-smoking, general fitness and/or weight problems, overall happiness - it's all covered. And you even showed me how to write my own customized affirmations. I can't thank you enough for the positive changes your affirmations have made in my life. You honestly DON'T know the difference you and your books are making in my online (and offline) every day. I am so grateful to you. You're a great teacher and motivator!" - Collette Jones of www.collettejones.com See the difference? See the reasons? See how specific the second one is? And note also that the person is identified in such a way that everybody knows this is a REAL person. © 2010 Gary Simpson 36 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson So, how do you get testimonials? It’s easy. You ASK for them. Send a copy of your finished e-book or report to some people whose opinions you respect and just ask them for the testimonials. Bear in mind that if you ask 10 people you may only get 2 or 3 who will respond. So, if you want 5 or so testimonials then be prepared to ask 15 to 20 people. And don’t get lousy or hound people for them. One reminder is enough and if you don’t get a testimonial after that then just MOVE ON. People are busy. You may have caught one of your “prime targets” at a REALLY, REALLY bad time – they may be busy or they may be engaged in any one of a thousand things more important than your urgent need from them at that particular time. I know. I’m a PRIME TARGET for people wanting testimonials. I try to do them but I am very busy myself. I simply cannot drop everything I am doing, read a 30-90 page e-book then craft a testimonial. That can take hours. Often I DON’T have hours! It ain’t coz I’m uncaring or not wanting to do such a thing. It’s just that the timing is bad. Testimonials should only be about 5-10 sentences of one or two paragraphs. Any longer and it’s too much for people to wade through. They should state SPECIFICALLY why the person liked your work. One LAST comment about testimonials… The FTC (Fair Trading Commission) is cracking down on false or hyped testimonials and also testimonials from people who are in privileged positions – ie ABnormal people who make out as though they got results that anyone can get. For example, if Usain Bolt said he won the 100 meters Olympic sprint by drinking Your Brand of Jungle Juice then that would be an abnormal “testimonial.” I mean, he’s ALREADY the world 100 meters champion! It’s like all these ripped and cut athletes that are shown on TV using the latest exercise fad and attributing that machine to their buffed look. It’s false. The testimonials have to be real and from “normal” people. If in doubt consult the FTC rulings on testimonials. © 2010 Gary Simpson 37 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson 17.0 - Cover Art: You no doubt have heard the famous catch-cry: “Don’t judge a book by its cover!” But… I’m here to tell you that is EXACTLY what people do on the Internet. If you want your e-book to be read then it is ABSOLUTELY IMPERATIVE that you add a nice eye-catching cover. On the Internet you want to attract “eyeballs.” A nice e-book cover will do that for you. Unlike a book-store where people can physically pick up your book and browse through it, the only thing you will usually have to get somebody’s attention or interest is to have an inviting cover, a good headline and a short description, also known as a “blurb.” Most people wanting to build a list – which is the SINGLE MOST IMPORTANT thing in Internet Marketing – will do so by offering a free e-book or report in exchange for their potential readers’ names and email addresses. The list is most often started by offering the e-book in an online event called a Giveaway. Once an initial list (seed list) of several hundred names and email addresses is built, other list-building techniques can be used such as “ad swapping.” [SIDE NOTE: For more information on “Adswapping” see my e-book of the same name – available at my blog – free, of course]. To emphasize the importance of an eye-catching cover just consider the following: In a Giveaway event you can only really use two things to attract people’s attention: 1 – the cover (with the title) 2 – a short description – usually limited to 300 characters only. The very FIRST thing that will attract attention is going to be your cover. When you are competing against 50 or 100 or even several hundred other e-books then you are going to want to put yourself in the most advantageous position possible. I have read great e-books, full of wonderful information literally hiding underneath poor covers. Some people make the mistake of not even having a cover. BIG mistake! © 2010 Gary Simpson 38 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson When it comes to cover artwork you have a few choices; 1 – make the BIG mistake of not even having a cover – DUH! 2 – use a cover generating piece of software (ie do it yourself) or, 3 – use a professional. I have already mentioned that not having a cover is foolish so I’ll confine my next comments to options 2 and 3. Yes, there are all sorts of free and cheap pieces of software out there that will create “home made” covers but that is precisely what you will get – a “home-made” looking cover. In my opinion, the ONLY way to go is to get a professional Graphic Artist or Designer to do your covers. Yes, it will cost you some money but IT’S WORTH IT! Believe me. I have used Michael Ottman from www.simpleecovers.com many times and I am always impressed by his talent. Mike did the cover for this e-book. It’s brilliant, isn’t it? Here are a few more examples of Mike’s creativity: See how I like to use the same general look and feel? It’s all part of my branding process. Now, here’s another little tip for you. The MORE you can tell your Designer the better will be your cover, the happier you will be and the faster you will get it back. Think first of what general design you want. If you have a piece of licensed clip-art or an uncopyrighted picture of an image or a photo or © 2010 Gary Simpson 39 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson image of your own that you want included then send that. Tell your Designer where and how you want it positioned and displayed. Next, decide on your color scheme. If you can tell your Designer about the general look that you are after then he or she will deliver you something that you will be happy with. If YOU don’t know what you want then how can your Designer possibly know? Give him or her as much information as you can and do BOTH of you a favor. Next, I will look at cost. Let’s look at both the REAL COST and the “OPPORTUNITY LOST” COST. At the current going rate a good Designer will charge you approximately $25 to $35 for artwork in several sizes from thumbnail size (suitable for direct import into the Giveaway software scripts) right up to a full size flat cover image that can be used as the first page of your e-book. (Like you see on the cover of this e-book). Now, it’s generally been stated that every name and email address that you can get on your list is worth approximately $1 per month to you over the length of time that those people stay on your list – ie remain subscribed. So, when you look at a cost of about $30 in that light then, theoretically, at least, the first 30 people will virtually pay for that cover in month 1. In reality, it doesn’t work quite like that but it’s a general “rule of thumb.” What I will reveal to you now might make you envious OR (hopefully) it will INSPIRE you. Jealousy and envy are such negative emotions so I’m hoping that this will give you some motivation and/or inspiration… In March 2009 I spent some time at a very short family get-together in an isolated rural setting (back of NOWHERE basically) where I had no internet connection. There were “in-law” relatives and friends of those relatives at that function who I had NO desire whatsoever to trade pleasantries or clichés with. So, I exiled myself for about 3 hours and while they all drank themselves to oblivion and back-slapped each other over how much they could all drink and who was the fastest and best drinker and all that crap I wrote (cover to cover) my “Time in Motion ACTION Planner.” Yes, I did! When I finally got back to my office I spent another three hours furiously typing and formatting it. So, all-in-all, I “invested” 6 hours of my time in creating it. Yes, when I’m in a creative mood I am very © 2010 Gary Simpson 40 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson fast. I even managed to get a very nice cover slapped on that planner at no cost. Here’s a picture of it… You can get that ACTION Planner and a bunch of other valuable free ebooks on my blog at www.motivationselfesteem.com/talk - it’s a VERY valuable resource and will help you plan your e-book and all your other online AND offline activities. Now know this… … in the ensuing 10 months that ACTION Planner e-book has been downloaded (as at today’s date – 13th February 2010) 10,321 times. There have been those who have come in, grabbed it and immediately unsubscribed (the cretins and the freebie-hunters will do that to you too) but I still have almost 9,000 people on that ONE list! Even if I had paid $50 for that e-cover, do you think I’d be moaning about it? That one e-book, given away, has made me a lot of money through swelling my list (to which I can sell whatever I want to). So… last word on e-covers – DON’T cheap out! Get a nice e-cover for every e-book that you write. It’s WORTH it! © 2010 Gary Simpson 41 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson 18.0 - Copyright – What Is It and How Does It Protect You? Have a look at the bottom of page 2. That is a copyright warning. Essentially this means that I am the owner of this work. I get to decide what I do with my creation, who can use it and under what conditions it may be used. One of those conditions is that you may not use MY book to build YOUR list. Nor can you offer my book free to others UNLESS I give you permission to do so. That is my prerogative and privilege as the owner. A standard copyright stipulation is that NOBODY can copy my work or your work or anyone else’s work and claim it for themselves. There are unscrupulous people out there who will do this but to those people – BEWARE! Copyright theft is an international crime and it is punishable by hefty fines. Basically, copyright conventions protect the author of a piece of work as the owner. Copyright exists from the date of creation and is denoted by this line of protection… © 2010 Gary Simpson. There is a considerable amount of information all over the Internet that you can read to understand more about copyright convention so I won’t bother too much about adding anything more here other than to say… … protect all of your work by adding a similar copyright notice at the very front of your book. You must also place the copyright symbol – ie © and then the year of your creation – in this case – 2010 and then your name just as I have done. As an author I also like to mark every page with that notice. See it? © 2010 Gary Simpson 42 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson 19.0 – AFTER You Have Written Your Book and Edited It: AFTER you have written your e-book, edited it, run a spell check through your work, corrected any grammar or poorly worded areas, re-arranged it, added a Table of Contents and generally done ALL you can to make it as professional as possible then, and ONLY then – PRINT a copy. Then, with your copy in front of you take a red pen and attack your work mercilessly. Your goal here is to make one final sweep. Ensure that: - - - the chapters flow logically and naturally, any anomalies are fixed, any reference pages are consistent (ie if you say refer to page 12 for blah, blah then make sure that blah, blah is, in fact, on page 12!), all other things are consistent, the paragraphs and sentences have a LOT of white space around them (a REALLY good idea – taught to me by one of my writing teachers many, many years ago - is to put every page at your feet then stand up and look at how much white space surrounds your prose), remove superfluous information, cross-reference and check your Table of Contents, add any necessary extra information to explain a point better and generally ensure that your work is 100%! So many people just don’t do this and it shows. A physical (printed) page can reveal things that on-screen pages don’t. It WILL give you a better perspective. Trust me. And, if your book is good then quite a few people will want to print it. So, shouldn’t you see what a printed version looks like FIRST? When you have done that then do the final type, check every page to make sure it is EXACTLY how you want it and… … you are DONE! Now you are ready to turn that document into a PDF and share it with the world! © 2010 Gary Simpson 43 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson 20.0 – Conclusion: In this e-book I have provided you with all the information that you will ever need to write a good quality, original e-book from scratch. (So, why bother with PLR? Unless you are selling it to make money –in which case it serves you a purpose. I only even mentioned PLR in this e-book for completeness in the information I am providing you.) Now that you are armed and equipped with all this knowledge then you, too, can write the PERFECT STORM of an e-book! So, what are you waiting for? Research your subject and start writing! All the best, Gary Simpson PS: I REALLY, REALLY recommend that you do these things: 1 – PRINT this e-book so that you can refer back to it time and time again, 2 – Go through it with a highlighter pen and highlight the things that you want to remember or make notes in the margins or on the back of pages, 3 – If you are one of those people who says: “I don’t know what I can write about!” then MAKE SURE that you fill in those question boxes in sections 5.1, 5.2 and 5.3. If you do – problem solved. If you don’t then you will always be one of those people who says: “I don’t know what I can write about!” (If that sounds like you then leave the writing of e-books to those who are prepared to take ACTION) 4 – I’m not going to wish you “good luck” because with the information that you now have you won’t need luck. It’s not about luck. It’s about knowledge and ACTION. And remember the old saying: “The harder you work, the luckier you get.” So make your own luck. 5 – You now have the knowledge. Take ACTION. Write your fabulous e-book. Go! Start NOW! Sell it or use it to build your list! © 2010 Gary Simpson 44 brought to you by: http://www.motivationselfesteem.com/talk How to Write the Perfect STORM of an e-Book by Gary Simpson Do You Want to be the BEST that You Can Be? Then it’s time to create your DESTINY! Click the link below or copy and paste the URL into your browser: http://www.motivationselfesteem.com/jld.html © 2010 Gary Simpson 45 brought to you by: http://www.motivationselfesteem.com/talk
© Copyright 2024