1. technology and computing
2. internet technology
3. social network

Internet Entrepreneurs
1
Copyright 2007. This eBook is produced and distributed by Red River Press Inc. All rights reserved. The contents within this e-book/document may only be
photocopied by members of ESLlibrary.com in accordance with membership terms and conditions. Contact [email protected] for complete details.
e
l
INTERNET ENTREPRENEURS
p
PRE-READING QUESTIONS
1. Do you know who these men are? Do you know what they accomplished on the Internet?
a.
Mark Zuckerberg
b.
Larry Page and Sergey Brin
c.
Chad Hurley, Steve Chen, and Jawed Karim
m
a
2. What are some of your favorite sites to go to on the Internet? Why do you like them?
3. Do you have your own website?
4. Do you use a social networking site like Facebook or MySpace?
S
5. What search engine do you use to find things on the Internet?
2
Copyright 2007. This eBook is produced and distributed by Red River Press Inc. All rights reserved. The contents within this e-book/document may only be
photocopied by members of ESLlibrary.com in accordance with membership terms and conditions. Contact [email protected] for complete details.
ESL Lesson Plans -Business in English - Internet Entrepreneurs
FACEBOOK – A Billion Dollar Idea
What would you do if you had one million dollars? Would you buy a house? Would you travel around the
world? What if you had even more money? What would you do with one billion dollars? One billion dollars is
a million dollars a thousand times! That’s a lot of money. Would you ever turn down a billion dollars? Mark
Zuckerberg did.
e
l
Mark Zuckerberg is the founder and CEO of Facebook, an immensely popular social networking website that
started in the United States. Mark was a college student at Harvard University in Cambridge, Massachusetts
when he founded the website in 2004. The now world famous website was started from Mark’s dorm room.
When Mark started the site, its membership was restricted to only Harvard students. Its popularity increased
and soon other schools in the northeastern United States were included. Now, millions of student users visit
daily and the website is one of the top ten most widely visited sites on the internet worldwide! Now, at only 23
years of age, Mark has had a chance to do what so many people will never have the opportunity to do - he is
CEO of his own company.
p
m
a
College students, and now high school students, use Facebook to communicate with friends, exchange
information, and share pictures. Users don’t have to pay any money to create their profiles. All revenue is
generated via advertising.
S
Many other companies have been rumored to be interested in purchasing Facebook. Just a few years after Mark
started the company, he was approached by Terry Semel who was the CEO of Yahoo! Terry offered Mark one
billion dollars to sell Facebook to Yahoo! Mark said no though and is still the owner and CEO. Mark stands
behind his original intentions. He’s been quoted that he knows the value of the company could decrease.
However, he claims he’s in this to build something incredible, not be bought out by another company.
Maybe he was smart. Now Facebook is rumored to be worth billions of dollars and bigger companies, like
Microsoft, want a stake of the company. Some private investment firms are also interested. Facebook could
sell for over 15 billion dollars if Mark ever decides to sell it at all. Perhaps Mark will just keep working from
his Palo Alto, California office in the heart of Silicon Valley, where he moved after dropping out of Harvard
University to pursue his dream of building something cool.
3
Copyright 2007. This eBook is produced and distributed by Red River Press Inc. All rights reserved. The contents within this e-book/document may only be
photocopied by members of ESLlibrary.com in accordance with membership terms and conditions. Contact [email protected] for complete details.
ESL Lesson Plans -Business in English - Internet Entrepreneurs
VOCABULARY TASKS
A. Match the word or phrase in the left column with the word or number that best describes it in the
right column.
_____ 1. million
a. CEO
_____ 2. billion
b. 1,000,000
_____ 3. chief executive officer
c. 1,000,000,000
e
l
p
B. Match the verbs or phrasal verbs in the left column with the best definition in the right column.
( If you don’t know the answer, read the short article and try to guess the answer from context. )
m
a
_____ 1. turn down
_____ 2. found
b. set up a company
_____ 3. exchange
c. quit or leave
_____ 4. generate
d. follow or chase
_____ 5. stand behind
_____ 6. drop out
_____ 7. pursue
a. produce
e. reject
f. support
S
g. share or trade
C. Answer these questions based on what you read in the main article.
1. If you generate a lot of revenue, what do you have a lot of? _______________________________________
2. If something is a rumor, is it proven true or false? Yes or No? ____________________________________
3. If something is immensely popular, how popular is it? ___________________________________________
4. Is the original the first thing, the last thing, or something in the middle? _____________________________
5. If you have stake in something, what do you have? _____________________________________________
6. What is a kind of business you are likely to find in Silicon Valley? _________________________________
4
Copyright 2007. This eBook is produced and distributed by Red River Press Inc. All rights reserved. The contents within this e-book/document may only be
photocopied by members of ESLlibrary.com in accordance with membership terms and conditions. Contact [email protected] for complete details.
ESL Lesson Plans -Business in English - Internet Entrepreneurs
READING JIGSAW - A
Reading A
Directions: Read the short article below, but do not show it to your partner. Your partner will ask you
questions about your article.
The Fast Rise YouTube.com
e
l
In February of 2005, three former colleagues from PayPal started a website called YouTube. Chad Hurley,
Steve Chen, and Jawed Kim started their company in a garage! All three graduated from college. Chad studied
at a university in Pennsylvania and Steve and Jawed studied computer science together at a university in
Illinois. YouTube quickly became one of the most popular websites in the world; in fact, it continually ranks in
the top ten most visited sites. Because of its soaring popularity, the three men were able to move to a small
building in San Mateo and later to a bigger building in San Bruno, California. They started another famous
Silicon Valley internet company. Internet users can use YouTube with no charges. YouTube gains its revenue
only through companies who pay to advertise on the website that reaches millions of viewers. In general, the
website allows users to view video clips from the movie, television, or music industries or original videos
uploaded by other users. After only one year and eight months, in November of 2006, the three owners
announced they were selling YouTube to Google for a reported 1.65 billion dollars worth of Google stock.
p
m
a
Reading B - Work with your partner. Ask questions about Reading B using the important 5 W questions.
Take notes.
S
1. Who started the company?__________________________________________________________________
_________________________________________________________________________________________
2. What company was founded?________________________________________________________________
_________________________________________________________________________________________
3. Where is the company located?______________________________________________________________
_________________________________________________________________________________________
4. When did the company start?________________________________________________________________
_________________________________________________________________________________________
5. Why is the site so popular?__________________________________________________________________
_________________________________________________________________________________________
5
Copyright 2007. This eBook is produced and distributed by Red River Press Inc. All rights reserved. The contents within this e-book/document may only be
photocopied by members of ESLlibrary.com in accordance with membership terms and conditions. Contact [email protected] for complete details.
ESL Lesson Plans -Business in English - Internet Entrepreneurs
READING JIGSAW - B
Reading B
Directions: Read the short article below, but do not show it to your partner. Your partner will ask you
questions about your article.
University Research Project to Multi-Billion Dollar Baby
e
l
Google was started by two graduate students at Stanford University. Larry Page and Sergey Brin were studying
for their Ph.D. degrees when they started on the project that turned into Google! Page and Brin believed that
the pages with the most links from other important sites on the Internet are likely to be the most relevant to the
person conducting the search. At first, the men conducted their studies on campus, but eventually they moved
off campus and officially incorporated their company from a friend’s garage in Menlo Park, California. Today,
millions of users visit google.com daily to search the Internet and are drawn by its simple and easy-to-use
design and the fact that the site is free. Google makes its money through advertising. Google sells advertising
by the popularity of a keyword and not just banner ads that are so popular on other websites like YouTube or
Facebook. Larry and Sergey never finished graduate school, but they are now two of the most famous men in
Silicon Valley - the home of many technology start-up companies.
p
m
a
Reading A - Work with your partner. Ask questions about Reading A using the important 5 W questions.
Take notes.
1. Who started the company?__________________________________________________________________
_________________________________________________________________________________________
2. What company was founded?________________________________________________________________
_________________________________________________________________________________________
3. Where is the company located?______________________________________________________________
_________________________________________________________________________________________
4. When did the company start?________________________________________________________________
_________________________________________________________________________________________
5. Why is the site so popular?__________________________________________________________________
_________________________________________________________________________________________
S
6
Copyright 2007. This eBook is produced and distributed by Red River Press Inc. All rights reserved. The contents within this e-book/document may only be
photocopied by members of ESLlibrary.com in accordance with membership terms and conditions. Contact [email protected] for complete details.
ESL Lesson Plans -Business in English - Internet Entrepreneurs
WRITING COMPREHENSION
e
l
Based on your notes from the reading jigsaw, write a comparison/contrast paragraph about the company
you read about, the company your partner read about, and Facebook. How are they similar? How are
they different?
p
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
m
a
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
S
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
7
Copyright 2007. This eBook is produced and distributed by Red River Press Inc. All rights reserved. The contents within this e-book/document may only be
photocopied by members of ESLlibrary.com in accordance with membership terms and conditions. Contact [email protected] for complete details.
ESL Lesson Plans -Business in English - Internet Entrepreneurs
e
l
VOCABULARY REVIEW
Directions: Fill in the blanks with the best vocabulary word from the list.
Ph.D.
technology
start-up
banner
former
gains
upload
p
relevant
conducted
links
colleagues
industry
charges
drawn
incorporated
1. A __________________ is a Doctor of Philosophy degree that some people pursue after graduating with a
m
a
Bachelor’s or Master’s degree.
2. People like to search the Internet to find interesting __________________ to the subject they are studying.
3. The three owners of YouTube worked together before they started the company; they were ______________
at PayPal.
4. Ads that stretch across a webpage are __________________ ads.
5. Internet companies are an important part of the __________________ industry.
S
6. For websites that don’t have any __________________, the site __________________ revenue through
advertising.
7. People are __________________ to websites that are free and easy to use.
8. Google gained its popularity because it linked users to the most __________________ sites.
9. YouTube gained its popularity because users could __________________ their own video clips for users to
view while searching the site.
10. Facebook founder Mark Zuckerberg was a __________________ student at Harvard University, but is now
in Silicon Valley where his __________________ company could become a vital part of Silicon Valley and
the technology __________________.
11. Many Internet entrepreneurs __________________ business in dorm rooms, garages, and small buildings
before becoming __________________.
8
Copyright 2007. This eBook is produced and distributed by Red River Press Inc. All rights reserved. The contents within this e-book/document may only be
photocopied by members of ESLlibrary.com in accordance with membership terms and conditions. Contact [email protected] for complete details.
ESL Lesson Plans -Business in English - Internet Entrepreneurs
e
l
GROUP WORK - Option 1
Start a Website!
p
Directions: Work with three classmates. Work together to develop your own Internet company.
1. What is the name of your website?
2. What service do you provide to Internet users?
m
a
3. Why did you choose to start this type of company?
4. Is your website free to users?
a. If yes, how do you pay to stay in business?
S
b. If no, how much do your services cost?
5. How is your site different from other websites?
6. What is the design of your website? Draw a logo.
7. Who are the main users of your website?
a. Age?
b. Gender?
8. Do you want a bigger company to buy your company?
a. If yes, what is your selling price?
b. If yes, who do you want to buy your company?
c. If no, why not?
9
Copyright 2007. This eBook is produced and distributed by Red River Press Inc. All rights reserved. The contents within this e-book/document may only be
photocopied by members of ESLlibrary.com in accordance with membership terms and conditions. Contact [email protected] for complete details.
ESL Lesson Plans -Business in English - Internet Entrepreneurs
GROUP WORK - Option 2
Survey
e
l
Directions: Talk to ten of your classmates or other students at the school. Find out who uses what
websites. Collect your data and create a chart or graph that details the most popular websites.
Sample questions:
p
1. Do you use Google? ______________________________________________________________________
2. What other search engines do you use? _______________________________________________________
3. What is your favorite search engine and why? __________________________________________________
m
a
4. Have you ever viewed a clip on YouTube? ____________________________________________________
5. Have you ever uploaded your own clip to YouTube? _____________________________________________
6. What other video sites do you like? __________________________________________________________
7. What is your favorite video website and why? __________________________________________________
8. Do you have a profile on Facebook? _________________________________________________________
9. What other social networking websites do you visit? ____________________________________________
S
10. What is your favorite social networking website and why? ______________________________________
For example:
8%
7%
35% FaceBook
35%
10%
29% MySpace
11% YouTube
10% Google
11%
8% Yahoo
7% Amazon
29%
10
Copyright 2007. This eBook is produced and distributed by Red River Press Inc. All rights reserved. The contents within this e-book/document may only be
photocopied by members of ESLlibrary.com in accordance with membership terms and conditions. Contact [email protected] for complete details.
ESL Lesson Plans -Business in English - Internet Entrepreneurs
e
l
GROUP WORK - Option 3
Discussion
p
Directions: Complete the Venn diagram below based on the three Internet articles you read in this unit.
Discuss what characteristics were unique to one entrepreneur, were shared by two, or were shared by all
three. Present your findings to the class.
m
a
S
A. Mark Zuckerberg
B. Larry Page and Sergey Brin
A, B, C
C. Chad Hurley, Steven Chen, and Jawed Kim.
11
Copyright 2007. This eBook is produced and distributed by Red River Press Inc. All rights reserved. The contents within this e-book/document may only be
photocopied by members of ESLlibrary.com in accordance with membership terms and conditions. Contact [email protected] for complete details.
ESL Lesson Plans -Business in English - Internet Entrepreneurs
ANSWER KEY
PRE-READING QUESTIONS
e
l
1 - 5. individual answers
VOCABULARY TASKS
A. Match the words
1. b
2. c
p
3. a
B. Match the verbs
1. e
2. b
3. g
4. a
5. f
m
a
C. Answer the questions based on the main article.
1. money
2. False
6. c
3. very popular
4. the first thing
6. technology, internet, computer business
READING JIGSAW
S
7. d
5. you have/own part of the company
Reading A, Reading B - Individual answers
VOCABULARY REVIEW
1.Ph.D
2. links
3. colleagues
7. drawn
8. relevant
9. upload
GROUP WORK
4. banner
5. technology
10. former, start-up, industry
6. charges, gains
11. conducted, incorporate
Option 1, Option 2, Option 3 - Individual answers
12
Copyright 2007. This eBook is produced and distributed by Red River Press Inc. All rights reserved. The contents within this e-book/document may only be
photocopied by members of ESLlibrary.com in accordance with membership terms and conditions. Contact [email protected] for complete details.