SPEED NETWORKING with movers and shakers Business Models | Financing | M&A Pitfalls, Upsides & Realities | CEO Advice Tuesday, October 5th and Wednesday, October 6th, 2010 | New York City Investors learn how to make money Hear from these top industry leaders: Garry McGuire CEO RMG Networks Bruce Failing Partner Alerion Partners Gadi Tirosh General Partner JVP (Israel) Connie Garrido CEO Posterscope USA Alan High President Clear Channel Malls + Companies find new ways to raise capital Source 15 practical, actionable strategies and ideas! Be inspired. Learn HOW to: ① Raise money successfully ② Evaluate consolidation options ③ Maximize revenue sources ④ Develop profitable business models ⑤ Integrate social and mobile media ⑥ Identify deals and opportunities ⑦ Achieve growth and scale ⑧ Position DOOH to the ad community ⑨ Measure and track your audience ⑩ Make sense of ad forecasts ⑪ Structure your deal ⑫ Avoid mistakes of the past ⑬ Be where the action is ⑭ Develop judgment for million dollar decisions ⑮ Count yourself among the leaders Sponsors: Lead Association Partner: Lead Media Partner: Partners: Register Today 1-866-298-9343 • www.digitalsignageinvestor.com New E T A , S D I N L Strategies to , L O T A O , E U M S T D O N E S L O E AIS D OL V C N I IN R F R & , Y E Learn from the trailblazing CEOs and investors – the leaders that are securing marketplace dominance and taking the industry to the next level. You too can be at the forefront of profitability and growth. This is the time to enhance your decisionmaking, realize the value of your business, and partner for success. This exclusive conference is all about face time with the thinkers, doers and trailblazers in business, media and finance. Be where the action is. Develop your judgment to make the critical decisions for the future of your business. Count yourself among the leaders of the industry. Your first step: This EXCLUSIVE conference! An unprecedented gathering of CEOs & Presidents: ① CARE Media Holdings Corp. ② InStore Broadcasting Network ③ RMG Networks ④ Clear Channel Malls ⑤ Posterscope USA ⑥ Minicom Digital Signage (Switzerland) ⑦ YCD Multimedia (Israel) ⑧ LocaModa ⑨ EnQii Group (UK) ⑩ Interactivation ⑪ Jumptap ⑫ Visser Digital Media ⑬ Impact Mobile ⑭ Access 360 Media ⑮Asia Media (Malaysia) “The revitalization of the global economy should bring with it a new wave of organic and transactional growth in the digital signage market.” – April 29, 2010, Bill Gerba, The Digital Signage Insider Source 15 practical, actionable strategies and ideas! Be inspired. Learn HOW to: ① ② ③ ④ ⑤ ⑥ ⑦ ⑧ ⑨ ⑩ ⑪ ⑫ ⑬ ⑭ ⑮ Raise money successfully Evaluate consolidation options Maximize revenue sources Develop profitable business models Integrate social and mobile media Identify deals and opportunities Achieve growth and scale Position DOOH to the ad community Measure and track your audience Make sense of ad forecasts Structure your deal Avoid mistakes of the past Be where the action is Develop judgment for million dollar decisions Count yourself among the leaders This forum is where invaluable conversations, connections and deals are made. Get face time with the CEOs that can give guidance on what it takes to be successful, and meet the investors who will help you grow. All the stakeholders – networks, companies, investors, dealmakers, advisors, and agencies – will be united in one place, at one time. You can’t afford to miss this gathering of the “brain trust” of the industry! Additional benefits unavailable elsewhere: • Speed networking session – back by popular demand! • 12+ industry CEOs and Presidents • International thought leaders • Face-to-face with industry shakers and movers • Dedicated Q&A time and networking breaks • 30+ industry speakers You Cannot Afford to Miss This Exclusive and Timely Event: Register Now! Don’t miss this chance to keep your finger on the pulse of this growing industry. Connect with the business, media and finance community. Register today by calling 1-866-298-9343 or e-mailing [email protected]. Benefit from the lessons learned and advice of industry leaders and veterans. Attend this exclusive high-level summit specifically designed for: Digital OOH Networks, Billboard Operators, Display/ Screen Manufacturers, Software Suppliers & Service Providers CEO | CFO | President | Founder | Chairman Take away these 8 practical Strategies: 1. Hear which companies obtained funding, and replicate their success 2. Raise money through one-on-one meetings with investors 3. Determine the worth and value of your company 4. Learn the intricacies of emerging business models to monetize networks 5. Network and connect with corporate buyers, consolidators & partners 6. Benchmark against competitors 7. Understand the risks and opportunities for entering the market 8. Build relationships through exclusive speed networking session Venture Capital, Private Equity and Institutional Investors, Strategic Partners and Debt/Asset-Based Lenders Managing Director | Managing Partner | Principals | Vice Presidents Take away these 7 practical Strategies: 1. Learn the various models to make the correct investment decision 2. Identify targets and connect with the next opportunity for corporate growth 3. Invest early in a growing industry often compared to cable or internet 4. Hear valuation multiples and pricing details ahead of your next negotiation 5. Meet acquisition candidates to maintain your growth objectives 6. Understand the risks and opportunities for entering the market 7. Uncover “diamond in the rough” deals ahead of your competition Intermediaries, I-Bankers, Lawyers, M&A Specialists, Dealmakers & Advisors Analyst | Managing Director | Partner Ranked as “Best by DailyDOOH: of 2009” “The speakers, the mix of attendees and the innovations like the speed dating were all brilliant.” Here is what your peers have to say about this conference: “This conference has been well worth the time. I have enjoyed meeting the various industry leaders across the market segments, and the seminar sessions were informative, entertaining and thought provoking. Well done!” Rich Cooley, President & CEO, Visser Digital Media “Great job. Very important conference especially considering the economic climate.” Michael Winton, President, Indoor Direct “I have an investment in this space – I provide substantial advice to them. So at the last second I decided to attend. I learned a lot! Almost everything there is to know about OOH and DOOH business… opportunities, challenges, solutions, future directions, financing, competitions, etc. A PhD in digital signage.” Peter A. Howley, Chairman & Founder, The Howley Management Group “Good info, breadth of content, panel discussion and time for networking.” Bob Ridgeway, CFO, ADTI Media “Excellent organized set up. Speakers are engaging and topics are relevant with good data points.” David Acharya, Associate, Apprise Media LLC “Very helpful advice on pitfalls and upsides of raising money in this space.” Bob Martin, President & CEO, Level Vision LLC Take away these 4 practical Strategies: 1. Be at the center of action and showcase your expertise 2. Identify potential acquisition candidates 3. Source clients who need to raise money and require advice 4. Build new business relationships with CEOs, CFOs and founders Strategy Institute is proud to host the 5th Annual Digital Signage Investor Conference. This prestigious summit provides an opportunity for key players to source funding, facilitate deal making and maximize return-on-investment. In an exclusive setting, senior executives in the media and finance community can connect face-to-face and lay the seeds for the next deal. Exclusive and innovative speed networking session and structured breaks mean more time to make the right connections. Ensure your leadership with a customized sponsorship/ exhibit package By sponsoring this one-of-a-kind event, you can showcase your company as an industry LEADER. Ensure your presence is known – be visible at this premier event! Select sponsorship packages are still available. To learn more, contact Himani Dureja, 1-866-298-9343 x269, or email [email protected]. DAY 1 Tuesday, Oct. 5, 2010 7:45am Registration Opens & Continental Breakfast 8:30 am Opening Comments from the Chairperson 8:45 am Opening Address: Securing Marketplace Dominance and Network Growth Through Mergers and Acquisition Garry McGuire, CEO, RMG Networks 9:30 am Speed Networking Session – Back by Popular Demand This exclusive conference is all about face time with the thinkers, doers and trailblazers in business, media and finance. Tables with quick five-minute rotations will be set up to help you break the ice and meet your future potential business partner. Bring your business cards and make the right impression. Connect early and build on your relationships over the two days! • Investors: Find the “diamond in the rough” • DS companies: Raise money to take your company to the next level • Intermediaries: Connect with industry players who need your advice Be at the center of action and lay the seeds for strategic alliances. 10:30 am Mid-Morning Networking Break Interact with conference speakers and fellow attendees and secure important new business contacts. 10:45 am Panel: How to Develop Profitable Business Models, Drive Revenue and Maximize Success There are many verticals within the digital signage network space, each with its unique characteristics and business considerations. Join this session and hear from leaders in healthcare, retail and more. • Purchasing model VS ad-driven model • Strategies to achieve necessary scale and growth • Factors for network success, from operations to ad sale Get the facts on the different verticals and determine if it’s a fit for your next investment. Philip Cohen, President & CEO, CARE Media Holdings Corp. Robert Wolf, CEO, InStore Broadcasting Network Lon Otremba, CEO, Access 360 Media 11:30 am Investors Panel: How to Meet Investors’ Criteria and Raise Funds Successfully As an emerging and mostly venture-backed industry, the digital signage and digital OOH space are still in need of funding for growth and scale. Join this session of investors who have reviewed and/or invested in the space. • Investment concerns and how to address them • Funding availability and how much • What’s being funded, scope of investment and why Hear what it takes to win over investors and raise funds successfully. David Ingraham, Gadi Tirosh, Thomas Hoegh, Michael Butler, Vice President, M/C Venture Partners Managing Partner, Arts Alliance (UK) Register Today General Partner, JVP (Israel) Partner, NCT Ventures 1-866-298-9343 • www.digitalsignageinvestor.com 5th Annual Digital Signage Investor Conference | Conference Agenda - Day 1 3:15 pm OOH Metrics: What’s Being Measured, How and the Implications on Profitability A key issue in the digital OOH industry, particularly for adbased networks is that of audience tracking, verification, optimization and measurement. Get a comprehensive view into total OOH audience behavior from the latest tracking methodologies. • Initiatives and updates • Market response and acceptance data • In-store media integration and optimization Better understand how audience measurement efforts can impact the bottom line. 12:15 pm Networking Luncheon Rob Winston, Join the conference speakers and your peers for a relaxing luncheon. Senior National Account Manager, Arbitron TV/Out-of-Home Linda Brennan, Chief Sales & Marketing Officer, InStore Insights 1:30 pm Special Address: Past, Present and Future: New Media Investment Opportunities and Value Bruce Failing, 4:00 pm Online Marketing, Media and Emerging Technologies: Forecasts and Trends The media and consumer landscape has undergone radical transformations since the digital injection. With the web, social media, mobile, and more, get the clear overview and data on what will shape the future. Partner, Alerion Partners 2:15 pm How to Position Digital OOH to the Ad Community and Partner for Growth and Adoption With the recession came slashing and frozen ad budgets. While optimism and spending are expected to return, how does digital out-of-home fit into the media plans of today and the future? • Digital advertising growth and forecasts • Key demographics and usage • Challenges and opportunities for marketplace Stay ahead of the fast-moving media curve and place your bets accordingly. Vincent Létang, Senior Analyst, Head of Advertising, Screen Digest • Define what “national” means for digital OOH, compared to broadcast and online • Explore how agencies and industry can partner for adoption and growth 4:45 pm • Discuss content considerations and the future of buying/ planning Find out where digital OOH advertising stands today and how it will move forward. Connie Garrido, CEO, Posterscope USA Jill Nickerson, Social Activity Be at the center of action with the leaders and thinkers in the media and finance community. Discuss, debate and exchange ideas to take your businesses to the next level. It is a leader’s forum unavailable elsewhere! VP, Director of OOH, Horizon Media 3:00 pm Mid-Afternoon Network Break Interact with conference speakers and fellow attendees. Share your thoughts on the day’s sessions. Register Online Today www.digitalsignageinvestor.com DAY 2 Wednesday, Oct. 6, 2010 10:15 am 7:45 am Registration Opens & Continental Breakfast Update on Digital Screenmedia Association’s Activities & Initiatives David Drain, SVP/ Executive Director, Digital Screenmedia Association 8:30 am Opening Comments from the Chairperson Adrian J Cotterill 10:30 am Editor in Chief DailyDOOH Mid-Morning Networking Break Interact with conference speakers and fellow attendees and secure important new business contacts. 8:45 am CEO/Founders Panel: How to Raise Funds Successfully to Start, Grow and Expand Your Network It is a challenge to raise funds to start or grow your business! Join this panel of seasoned executives who have gone through the process and succeeded. Benefit from their learning curve. • War stories, lessons learned and tips • How was it done; what to do differently now • Mentors, partners and factors for success An industry line-up of executives sharing information unavailable elsewhere. Ronni Guggenheim, CEO, Outcast International Outlook: Opportunities, Growth Drivers and Realities Opportunities in outdoor media and digital networks have also emerged in markets across the globe. Join this session to hear about the business challenges and successes in other parts of the world. • Local market trends and growth drivers • Advertiser receptivity and support of space • Business models for success Determine where the next big deals are and plan accordingly. CEO, Minicom Digital Signage (Switzerland) Matthew Stoudt, 10:45 am Ricky Wong, Noam Levavi, President & CEO, YCD Multimedia (Israel) Founder & CEO, Asia Media (Malaysia) 11:30 am Panel: 9:30 am How to Apply the Key Variables to Maximize Ad Revenues for Your Digital Signage Network Whether you are evaluating or operating a new or existing digital network, learn how to apply the key success factors necessary to monetize your network effectively. Hear insights from an industry leader with experience in a wide range of digital formats in out of home. • Identify network components that are necessary to maximize revenues • Understand how dwell time, content, ad ratios, and loop length all interact • Develop an effective rate structure and revenue sources Maximize your revenues and profits and ensure your network’s long-term viability. Alan High, President, Clear Channel Malls How to Maximize the Convergence of Technologies and Platforms with Place-Based to Enhance Engagement The future of brand experience is one where all screens are united. Whether it’s the web, social media, place-based, or mobile, what are the ways and applications to align the content, utility and engagement across all screens? • Best practices to incorporate social media • Behavioral or transactional data collection and convergence • Increase relevance and audience engagement Generate additional value to your network of screens through media convergence. Stephen Randall, Dan Olschwang, President & CEO, Jumptap Gary Schwartz, President & Founder, Impact Mobile Register Today CEO, LocaModa Kelly Moulton, Partner, Fabian Invest; VP Marketing, never.no (Norway) 1-866-298-9343 • www.digitalsignageinvestor.com 5th Annual Digital Signage Investor Conference | Conference Agenda - Day 2 / Venue 12:30 pm 3:30 pm Networking Luncheon How to Structure Your Deal to Raise Funds or to Lock Up Real Estate Join the conference speakers and your peers for a relaxing luncheon. 1:45 pm How to Avoid Mistakes of the Past so the Industry Can Grow, Mature and Advance Many organizations were casualties of the recent economic crisis – those in digital signage included. Join this session for an overview and analysis of what happened and the lessons learned. • Rise and fall of companies past • What went wrong and why • What could have been remedied and how Avoid the mistakes of the past and ensure your company will be a success in the years to come. A critical component to starting a network and raising funds to grow is the deal structure. Whether it is your deal with venue owners or your pitch to investors, you need to be prepared. • Preserve your equity • Critical areas of consideration • Manage the expectations of all parties Understand how to protect your interests and successfully negotiate your next deal. Scott R. Singer, Managing Director, Bank Street Group 4:15 pm Conference Adjourns Kevin Covert, President, Covert & Co. Our Venue 2:30 pm Consolidation Strategies: How to Maximize the Horizontal VS Vertical Integration Opportunities to Grow, Exit and Enhance Profitability More consolidation is expected for the digital signage industry, not only across ad-based networks but also from the technology and content side. Join this panel of key players leading the way. • Explore the consolidation options available • Assess the pros and cons of your options • Define the criteria for fit and success Know where your company sits in the value chain and plan your strategy accordingly. Ajay Chowdhury, CEO, EnQii Group (UK) Rich Cooley, CEO & Co-Founder, Visser Digital Media Joe Covey, CEO, Interactivation 3:15 pm Mid-Afternoon Network Break Interact with conference speakers and fellow attendees. Share your thoughts on the day’s sessions. Our conference venue, Skyline Hotel is just a few blocks away from the Theater district, Times Square, Jacob Javitts Convention Center, Intrepid Museum, and fabulous restaurants and nightclubs. The Skyline was completely renovated in 2010 including lobby, public spaces and guest rooms. All guest rooms feature flat screen TVs, refrigerators, in room safes and Cali amenities. On the penthouse level guests can enjoy a work out and take a dip in the spacious indoor pool, overlooking the New York City Skyline. Parking is only $10.00/day valet overnight parking for registered guests of the hotel. The Skyline welcomes you to experience a truly unique hotel where service and a warm atmosphere will exceed your expectations. Book your room on-line before September 21st to receive our conference rate of $244/night plus taxes: http://www.skylinehotelny.com PROMO code: 903121 Or call and book directly with the hotel 1-800-433-1982. Skyline Hotel New York 725 Tenth Avenue @ 49th Street New York, New York 10019 Direct: 212-586-3400 | Reservations: 1-800-433-1982 Register Online Today www.digitalsignageinvestor.com SPEED NETWORKING with movers and shakers Tuesday, October 5th and Wednesday, October 6th, 2010 | New York City ATTENTION MAILROOM: If undeliverable to addressee, please forward to: President, CEO, Managing Director or Partner Please register this person for: 5th Annual Digital Signage Investor Conference OPEN NOW to take advantage  Business Models  Financing  M&A  Pitfalls, Upsides & Realities  CEO Advice HOW TO REGISTER Online: www.digitalsignagetechnology.net 1 Conference Pricing 2 Contact Details E-Mail: [email protected] SAV $40 E 0! Conference Register by May 28 th SA $20VE Register by 0! ❏ $ 1,495 August 27 Regular th ❏ $ 1,695 ❏ $ 1,895 The regular fee for the Summit is $1,995.00. This investment includes luncheon, receptions, refreshments, networking breaks, continental breakfast, and original course materials. Payment is required in advance and can be made by company cheque, VISA, MasterCard, or American Express. Please make cheques payable to the Strategy Institute Inc., and write the registrant’s name on the face of the cheque. TITLE: COMPANY/FIRM: ADDRESS: CITY: PROV/STATE: ) MOBILE: ( ) 3 ZIP CODE: FAX: ( ) Group Discount A Group Discount is offered for this conference (not in combination with any other offer). To be eligible for the Group Discount, delegates MUST register at the same time. The total discount per delegate (including applicable group discounts, etc.) MUST not exceed 25% of the regular conference cost. EMAIL: APPROVING MANAGER’S NAME: TITLE: Cancellations Method of Payment ❏ VISA ❏ MasterCard ❏ American Express ❏ Payment Enclosed ❏ Please Invoice Me (Invoice due upon receipt) CARD HOLDER’S NAME: CARD NUMBER: SIGNATURE: Mail: Strategy Institute 230 Park Avenue, 10th Floor, New York City, NY USA 10169 Registration DELEGATE NAME: TELEPHONE: ( Phone: 1-866-298-9343 (Toll-free) EXPIRATION DATE: / Cancellations must be received in writing by September 21st, 2010. Cancellations received by this date will be eligible for a prompt refund less a $495.00 administration fee. If you register for the program and do not attend, you are liable for the full registration fee unless you cancel according to the terms stated above. If you are unable to attend, delegate substitution is permitted up to, and including, the day of the conference. CONFERENCE CODE: 110020