How to go from Camera Shy to
Superfly!
Welcome to your Camera Shy to Superfly
Video Challenge!
I am so excited you’re here and I can’t wait to meet you
through your videos soon!
I'm passionate about helping you to find YOUR online
voice, to crank up the volume (ideally by helping you
launch your web show but pretend I didn't say that for
now ok!) and to make SERIOUS change online (the
difference making kind AND the financial kind)!
Watch the video below for a special welcome message
from I recorded for you J
What I aim to do here is to walk beside you, as you
venture into this brave new world of ‘video’ as your
coach and all round cheerleader so that by the end of it
all you will:
• Feel much more comfortable being in front of the
camera;
• Be getting into the habit of using video to communicate
in an effective way with your ideal clients, promoters
and joint venture partners online;
• Improve the quality and effectiveness of your videos a
little bit each day so you can start enjoying more results
- faster.
** IMPORTANT: I have written this guidebook
for you to help you get off to the best start possible
with video but if you find you need more support and
feedback during the process, I’d like to invite you to
join the Superfly Tribe. This is how to get access to
our private Facebook group where you can post your
videos (and other marketing collateral) for feedback
as well as where you can get help with ideas for your
content on an ongoing basis. It’s a fantastic
community of Change Makers and you’ll love it!
You also get a mini course EVERY MONTH on an
online marketing strategy (usually incorporating
video) that’s working NOW that’s sold separately
for a minimum of $75 ! It’s quite cool.
But don’t take my word for it!
Here’s a video from a current member Claire Portis!
You’ll just have to watch the video to see what she ’s
doing with her fingers!
The Facebook group is our hub and if, after reading
through this guide book and working through the portal,
you feel you want to get video working for you (on both
an inner and outer level), I ’d highly recommend you join
the tribe and get involved in the group because that ’s
where you’ll be able to get ongoing support and
feedback on-going (even when you ’re months into this
process there will always be times when you need
some feedback on a video before putting it live) from
my team and also from the other fab people who are on
the same journey with video as you are right now will
be there to give it to you!
The Tribe
If you do decide to join the tribe on an
ongoing basis, you’ll find lots of lovely
folks who have already been through
the 30-day challenge and decided to
stick around too.
They’re a really great bunch and you ’ll find that the more
you give in the group the more everyone else will lift
you up when you need it, they ’ll give you constructive
feedback when you need it and they ’ll give you a virtual
shake and tell you to get a hold of yourself when you
need it too!
I believe wholehearted in what I call ‘The Karaoke
Principle’ – it’s just a term I made up to describe my
approach to getting outside your comfort zone regularly
so you can continue to grow and evolve.
I run Karaoke get togethers for my clients to help them
get into the habit of stepping outside of their comfort
zones regularly (it’s very effective by the way) but the
thing is, whenever you’re doing something that takes
you outside of your comfort zone, it ’s MUCH MUCH
easier to do it when you ’re in the company of other
people who are in the same boat as you, or who have
been in the same boat as you are in now and who
support you 100%. The tribe is your virtual Karaoke Bar
and the people there are your karaoke buddies!
If you would like to find out more about joining us for the
journey, just click here. You’ll find other links dotted
throughout the book too but I wanted to mention it now
just in case you are feeling a little overwhelmed by your
challenge already.
I believe that EVERYONE should be able to afford the
hands on support most of us need to get started with
video marketing so I do my very best to provide it!
What to Expect
Through this Guidebook
we’re going to get you
properly prepared to
start creating videos
that rock... and then
we’re going to knuckle down and get you recording
them and sharing them every day (just for a little while
so you can form a new habit). Yes really!
Whether you’re terrified of being on camera, or you
need to get used to the techy stuff, or if you need to get
faster at editing, or you know the basics but you are just
not using video enough in your marketing right now,
recording and uploading a video daily for 30 days will
bed in a new habit and by the end of the 30 days you
will be amazed at what you ’ve achieved!
Let’s crack on!
Do you know why you’re doing this?
Let me ask you a question.
Do you know WHY it’s so important
to get on board with video?
No?
Well, put it this way. Can you actually remember a time
when you were online recently and DIDN ’T come
across a video? No? I didn’t think so!
You see, the fact of the matter is that whether you ’re
just popping onto Facebook to catch up with friends, or
you’ve Googled a service or product you are looking to
find out more about – you will probably come across
(and watch) a video or two … I’m right aren’t I?
comScore Inc. are a digital market measurement
service and they reckon that the average Internet user
watches 186 videos a month and that these days, video
makes up 62% of the content we view online and a
recent report from Cisco estimates that by 2016, 86% of
all global internet traffic will be video.
That’s a BIG DEAL and it’s
worth taking notice of!
Right this very minute
someone somewhere is
searching the interwebs for
what you do better than
anyone else!
They’re on Google or maybe
on one of the other search
engines and they’re typing in your keywords … and it’s
pretty likely that a video will catch their attention and that
(if the video delivers what it says it will in the title) they ’ll
click on that video and find the solution they are looking
for…
The only question is… will it be YOUR video they find or
will it be someone else’s?
When you create a whole fleet of content rich videos
and you pop them out there on the social web they will
get you found, increase your click through rate, generate
you leads, build relationships and ultimately make you
more sales even while you're fast asleep in your bed!
How totally fantabulous is that?
Imagine having a whole bunch of stunt doubles who get
out there DAILY to communicate and demonstrate your
superflyness?
How about having a whole bunch of 'you's' out there
and working HARD so you’re not actually doing your
marketing, or answering questions, or doing your sales,
or following up with every single individual person
anymore – THEY are!
Sure, they will make it FEEL like it's you doing this
personally but actually, you’re recording a video once
and it’s communicating your message and working for
you over and over again!
And as I’ve just touched upon, you can put video into
place many different areas of your online stage
presence.
My clients have also found that by using video
consistently, they are regularly approached to speak at
events, they attract joint venture partners and affiliates
and they make sales with more ease too because
people feel like they already know them which builds
trust.
I don’t know how Michelle does it – she’s a
creative genius – strategising, helping me
create a beautiful online brand which allowed
me to attract speaking engagements, joint ventures
and clients. I highly recommend Michelle to anyone
who’s serious about creating an outstanding presence
online that will catapult your business offline too and
make your voice heard! If you have a message to
spread, then you want Michelle holding that loud
speaker for you!”
“
- Dr Terry, The Skin Energy Doctor
Video makes you stand out –
simples.
Think about it. What other way is
there to speak from the heart once,
and to communicate that message to EXACTLY the
right people, no matter how many of them there might
be, ‘face to face’ wherever they are on the planet at any
time of the night or day?
What other way is there to bring together ALL your
superflyness and to communicate that online?
Copy on a page can’t do it, audio alone can ’t do it… only
VIDEO can… because people get to take in your
expressions, your message, your intonation … your
EVERYTHING.
With video you get the whole shebang.
Getting Started
So, let’s get down to the nitty gritty shall we …
1.
First you need to
Know The Basics
(which I lovingly call
“Having a Geek
Week” because it’ll take
you about a week of
focused time to learn and practice the basic stuff
like filming, editing, uploading and tagging).
Below you’ll find a set of goodies that I’ve put
together to walk you through … well… the basics.
This isn’t the time for procrastination. This is so
important because, if you DON ’T get a handle on
how to integrate video into your online marketing
NOW you’ll have to watch as you miss the boat!
And that’s not ok with me.
Refer back to these resources whenever you
need to during your challenge and please let me
know if there’s anything I’ve missed that you’d
like me to add here on my Facebook Page
https://www.facebook.com/MichelleHolmesPage
OR join the tribe and post in the private Facebook
group instead! J
2.
Record a video daily – let’s get this new
habit hard wired in ok? Oh… and you may find
there are a few surprises along the way too … like
getting added clarity on your messaging and your
ideal clients and stuff. Video rocks. J
3.
Upload to YouTube and (if you’re in the
tribe and have access to the private Facebook
group) choose the “Unlisted option” for now at
least. Then when you’re more comfortable and
your videos are at a standard you ’re happy with
you can start putting them Public J If you’re not
part of the tribe and don ’t have access to the
Facebook group, find a mix of friends, family and
clients who would be happy to give you
feedback. The ideal here is that you would also
have someone who knows what they ’re talking
about when it comes to producing video in that
group too (which is why the tribe is such a good
idea) but if you don’t know anyone like that (which
I’m assuming you don’t hence you being here!)
start with friends, family and clients who care.
4. Post your videos in the Facebook group (if
you’re a tribe member) so you can get feedback
from others in a safe space BEFORE putting your
YouTube videos live for the world to see (make
sure you @tag me so I don ’t miss your videos! I
try to comment on as many as I can) or share
with a trusted circle of friends, family & clients and
ask for feedback.
5.
Offer support to others in the group
wherever you can too (if you ’re a member of the
tribe).
This is where my “Karaoke Principle” is seen in
action - it’s so much easier to do stuff that takes
you outside your comfort zone when you ’re
doing it with others who are in the same boat!
Ideas for a daily video assignment that you can
use during your 30-day challenge are further on
in this workbook.
You don’t HAVE to follow these guidelines mind you, but
they are great conversational topics which will get you
off to a flying start and take you on a bit of a journey too!
You may be surprised by what comes up for you
personally in terms of the things that hold you back,
getting clearer on WHO you are talking to and WHAT
your message is too, but if you already have a series of
videos you want to create DO THAT instead … Many
past and current participants have attracted new clients,
speaking engagements and even won competitions
with these videos (sometimes within minutes of putting
them live!) though so if you are stuck for inspiration,
they’re a really good option.
Filming and posting these videos daily will get you to a
point where you’re much more comfortable speaking in
front of a camera and it will SHOW!
Warning: You WILL have all sorts of ‘stuff’ come up
for you if you do use the daily assignment
suggestions! It can be pretty revelatory to say the
least!
We’ve watched people experience big AHA moments
in terms of how to REALLY engage with their ideal
audience by doing this, they’ve broken through personal
barriers that were holding them back, busted their
limiting beliefs and emerged the other end more
confident and fearless than ever J
Video is now PART of their comfort zone instead of
being way outside it! How cool is that? Way cool!
Reminder: You signed up for this
challenge to:
• Get yourself into the habit of using video for your
online marketing (because it is SO very powerful
and you will get left behind if you don ’t get on board
with it).
• To get to the point where you ’re comfortable in
front of the camera (because when you are you ’ll be
able to connect authentically with as many people
as you want no matter where they are in the world
and your videos will continue to build relationships
with them on an on-going basis. You record them
once and they work for you for a long time into the
future!)
• To make sure you are including all the right
elements in your videos (so that people take the
action you’d like them to after watching your
videos).
They say it takes 21
days to form a new
habit (although I reckon
it takes a little longer
than that in reality – it
certainly does for me!)
and it takes practice to
perfect something.
It also takes disciple to consistently do something often
enough to enable you to feel really comfortable doing it …
SO STICK WITH IT OK? Record a video daily for 30
days (after you’ve done your Geek Week) and you ’ll get
there! In fact, I bet you surprise yourself!
Do you remember learning to ride a bike? Or learning to
type? Or learning to drive?
It felt like you’d NEVER get there when you first started
didn’t it? But now it’s like second nature right?
Well it’s the same with videos! You just need to get
started and to be consistent in your ‘practice’.
Please support others in the group too though – if you
are a member of the tribe and you see someone
struggling in the Facebook group - you know the
answer to their query and you ’re there before me,
please respond to their post.
You’ll find that the more you do this the more others will
post comments on your videos. The more you put in
the more you get out.
By the way - I’m a bit of a night owl so you may see me
online at crazy hours of the night or the very early hours
in the morning (I’m trying to switch things around so I go
to bed early and rise early instead of staying up late and
rising quite early anyway)!
Time for Your “Geek Week”
Yup… it’s time to crack on.
If YouTube and video is all completely
new to you it’s important that you send a bit of time now
getting acclimatised to this brave new world you ’re
entering.
Here are some resources to help you get started on
your video journey.
“I feel your enthusiasm and passion, as a
mentor you are one of the best I have
worked with. ”
- Helen Smith, Virtual PA
The Mega Basics
YouTube have put together a great set of resources to
help you Get Started and it would be daft to assume I
could do it any better than them so – click here to
access them
http://www.youtube.com/t/about_getting_started and
get the latest, most up to date information on:
•
•
•
•
•
Creating a YouTube Account.
Searching for videos on YouTube.
Uploading a video.
Customising your channel’s appearance.
There’s also a great Video Toolbox containing tips
from other Youtubers.
That’s the place to start here. Get familiar with YouTube
before moving on. It’s at the heart of this whole journey
and you need to feel comfortable there.
Super Fly Video Challenge
Mindset
If you’re feeling a little nervous being in
front of the camera… don’t worry! That’s why this is
called “Camera Shy to Superfly” after all!
You’d probably be surprised at how many people are
TERRIFIED of doing their own online video – even
seasoned speakers and people who regularly appear
on television can find it rather intimidating to be
authentically themselves and to ‘have a conversation’
with the camera.
It’s ok to feel like this. But the fact of the matter is that
SOMEONE SOMEWHERE NEEDS TO
HEAR WHAT YOU HAVE TO SAY so we
need to get you through this.
Make no mistake – video is a journey and I mean that in
the deepest sense of the word!
You’re about to rediscover your inner voice as well as
the voice and message you present to the external
world and there is some preparation to do before that
starts to happen – just so you know what’s coming
really!
Click on the wally below to watch the video and then
complete the exercise on the next page.
We’re going on a journey you and I! Strap in!
Mindset of a Super Fly Video Star
Exercise
List everything that worries you about being on camera
here.
1..
____________________________________
____________________________________
2.
____________________________________
____________________________________
3.
____________________________________
____________________________________
4.
____________________________________
____________________________________
5.
____________________________________
____________________________________
6.
____________________________________
____________________________________
7.
____________________________________
____________________________________
8.
____________________________________
____________________________________
9.
____________________________________
____________________________________
List everything that you think may possibly “crop up” to
sabotage your efforts during this challenge! (including
time / focus / kids / spots… the lot!)
1.
____________________________________
____________________________________
2.
____________________________________
____________________________________
3.
____________________________________
____________________________________
What is the worst thing that could realistically happen as
a result of you posting a video online / in the group?
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
Could you live with that? Would you get over it?
Yes / No
** Remember - The reality of the situation here for
this challenge is that every video you record during
this challenge can be uploaded on YouTube and set as
“Unlisted” so no one will see it unless you want them
to so there’s nothing to worry about at all here
really. You’ll only be sharing your videos with the
rest of the tribe (if you are a member) or with a close
knit group of your trusted friends and clients.
What would you say to a child who had the same
fears / challenges as you?
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
Remember… that no matter how scary this might feel
like right now… we’re all grown up’s here (well I kind of
am)… and we are all here to support each other too – can
you be ok just acknowledging these things and making
the commitment to do whatever it takes to finish strong
anyway?
Can you be ok with feeling nervous on camera or being
worried about what people will think but still take action
and film a video every day? Even if the first few are
shocking?
ACTION: If you are brave enough to do so, go ahead
and share your deepest darkest fears about getting in
front of the camera in the Facebook group so we can all
support you through it.
Setting Objectives
So… I’m sure that by now, you’re totally ‘sold’ on what
video can do for you… I mean… that’s why you’re here
right?
But whilst it’s true that video will:
• Drive traffic to your website
• Increase your click through rate by 750%
(according to a report I read recently).
• Build brand awareness.
• Position you as an expert.
• Build your list and continue to nurture
relationships with the people on your list.
• Generate 64% more sales from the people who
visit your site.
• Attract and even secure JV partners.
• Attract more speaking gigs and press
coverage…
for the purposes of this challenge I don ’t want you to
be thinking about all that stuff.
…
All this will come a little later if you decide to join the tribe
on-going.
You see, when we try to focus on too much stuff at the
same time we get overwhelmed and most of the time
that means we give up.
I don’t want you to give up on this because it will make a
big difference for you if you stick with it.
So, I’m going to make this really, really simple.
Watch the video below to find out more.
OK, have you watched it? Does that simplify things a bit
more?
Think about how you can create some kind of emotional
response in your viewer in each video:
What will make them laugh, cry, touch their heart, make
them feel passionate, angry or outraged?
How can you educate AND entertain them?
What will make them share your videos, like them,
comment on them and +1 them if you ask them to?
Tip: Engaging your audience is the best way to keep
them coming back for more and getting them to share
your vids with their friends. You could ask questions
either via surveys or Facebook polls etc and maybe
feature some of the best answers in your future
videos?
All this will get you more likes, +1 ’s and comments,
which will increase your ranking, leading to more
visibility. Whoop! If you feature a fan’s comment or
answer etc then tag them… they’ll LOVE you for it and
they’ll share the video … because they are mentioned in
it! J
Tune in Tip Number One: Know Your
Wasabi!
People either love wasabi or
they hate it and that’s how
you want people to feel about
you. You want to attract the
people that will love you and
repel the rest.
DON’T be ‘in the middle’ and
vanilla’. No one will notice you, no one will remember
you and that’s NOT good.
‘
Tune in Tip Number Two: Have a
Consequence
If you want to keep up the momentum with ANYTHING
you want to achieve it’s a good idea to know what your
consequence for NOT doing it is.
For starters – if you don’t get your voice and message
out there people won’t be able to benefit from it, you
won’t have the recognition and rewards you deserve
and… and… you’ll DIE with your music still inside you!
Yes I know it’s a bit dramatic but this is what pushes me
forwards! I don’t want to die with my music still inside
me! I want to make a difference. I want to matter. How
about you?
Tune in Tip Number Three: My Karaoke
Principle
I actually run Karaoke networking events and Karaoke
Coaching to get people outside their comfort zones and
really having fun. Amazing relationships are formed
over a bad backing track and shocking vocals you
know!
Anyway, whenever you’re doing something that takes
you outside of your comfort zone (like karaoke or like
this challenge) it’s best to do it in a group… so remember
to keep on visiting the Facebook group daily! It’s a
treasure trove I tell ya!
The Superfly Mantra
v I will Express MYSELF in my videos and not be
a poor imitation of someone else!
v I will Educate in my videos and leave people in
a better place than they were before it!
v I will Entertain in my videos by understanding
what my viewers enjoy.
v I will create an emotional response so that my
viewers Engage with my videos and take the action
I ask them to at the end.
v I will know my Wasabi.
v I will have a Consequence.
v I will make the most of the Karaoke Principle.
Small print: Because if I don’t Michelle will come and wag her finger at me
and that would never do!
Cool Videos to Check Out & Other Stuff
to Inspire You
Here are the links to some really engaging videos.
Notice how different they all are. They all speak to
different audiences and they all have different objectives
but they’re all hugely engaging!
Well worth checking out!
Marie Forleo (I love this woman! She’s sooo superfly)
Will it Blend (how the strangest ideas can catch on
with video!)
Annoying Orange! (as above! J)
New Dork video by Grasshopper.com (I’m a big fan of
spoof videos for promoting businesses and this is a
great example)
Simon Jordan (Simon creates very simple interview
videos with Ecamm and they’re great!)
My Playlists
I’ve also created you a Playlist on YouTube which you
can access HERE.
And another on Spotify (because music has such a
profound effect on our subsconscious I wanted you to
have some to listen to that will support you on your
journey to being totally comfortable on video … and on
your way to online fame!
Here it is : Superfly Spotify Playlist
Knowing who you’re talking to (The
Viewer Analysis)
Would you give parrot food to your cat?
Would you buy a fur coat for an animal rights activist?
No?
Good… then you’ll understand why it’s important to
know who the person watching your videos is (or who
you want them to be) so they speak to them.
Remember how we want to be creating an emotional
response? Well… how can we do that if we don ’t know
someone?
I don’t know about you but my hubby and my kids
know me REALLY well and BOY do they know how to
push my buttons! J
BUT… a total stranger, even if they tried really hard,
probably wouldn’t manage it. Because they don’t know
me. They don’t touch on the right points that REALLY
make me react.
Does that make sense?
So, what we’re going to do now is get to know your
ideal viewer so we can make sure everything you put
out there really speaks to them on a cellular level,
provokes some kind of emotional response and makes
them want to ENGAGE.
Click the unbelievably dreadful picture above to watch
the video and then complete the exercise on the next
page.
“I've had lots of doubts, but I'm already
seeing improvement! Your encouragement of
each person at the exact step they are on,
beginner or experienced, has been
phenomenal!”
- Danielle McIntosh, Affiliate Marketer
Superfly Viewer Analysis
Q: Who is your ideal viewer?
Describe the person you would most want to watch
your videos here: e.g a single mum in her twenties living
in East London or a male digital entrepreneur earning
over $10,000 a month.
My ideal viewer is:
_________________________________________
_________________________________________
Q: How old are they?
_________________________________________
_________________________________________
Q: Are they male or female?
_________________________________________
_________________________________________
Q: Where do they live? Geographically? What kind
of home?
_________________________________________
_________________________________________
Q: Who do they live with?
_________________________________________
_________________________________________
_________________________________________
Q: What do they worry about? What keeps them up
at night?
_________________________________________
_________________________________________
_________________________________________
_________________________________________
Q: If you could wave a magic wand for them what
would they most want you to fix for them (doesn’t
have to be related to your business directly by the
way)
_________________________________________
_________________________________________
Q: What are they inspired by?
_________________________________________
_________________________________________
_________________________________________
Q: What sort of language do they use?
_________________________________________
_________________________________________
_________________________________________
Q: What music do they enjoy?
_________________________________________
_________________________________________
_________________________________________
Q: What do they love watching…
When they want to feel inspired?
_________________________________________
_________________________________________
When they want to be entertained?
_________________________________________
_________________________________________
To learn something new?
_________________________________________
_________________________________________
To relax?
_________________________________________
_________________________________________
_________________________________________
_________________________________________
Q: What do they read?
_________________________________________
_________________________________________
Q: What sort of activities do they partake of (oooh
posh!) in a day?
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
Q: How much free time do they have?
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
Q: What kinds of videos are they watching online
already?
_________________________________________
_________________________________________
_________________________________________
_________________________________________
Q: What other content do they enjoy consuming
online? Inspirational quotes? Demonstrations?
Recipes? Funny spoof videos? Pranks? Tutorials?
Viral images? Music? Is there any way you could
incorporate these into your videos do you think?
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
Now I'd like you to write an email from your ideal
viewer to you, AFTER they’ve just watched one of
your videos which REALLY inspired them.
“
Hi there [YOUR NAME],
I’ve just watched your [TITLE] video and I had to write
you an email to say how much I resonated with what
you said in it.
I was just [WHAT WERE THEY DOING WHEN THEY
NOTICED YOUR VIDEO] when I spotted it and it caught
my eye because [WHAT WAS IT THAT MADE THEM
WATCH? THE TITLE? WHAT WAS IT? THE
THUMBNAIL? WHY DID THAT ATTRACT THEIR
ATTENTION?]
Thank you so much for sharing the story about [INSERT
A STORY YOU FEEL WOULD REALLY RESONATE] it
was just what I needed to hear right now because
[INSERT AN ISSUE / CHALLENGE YOUR IDEAL
VIEWER IS HAVING RIGHT NOW THAT YOU HELPED
THEM FEEL BETTER ABOUT].
I learnt that [WHAT DID THEY LEARN] and that [WHAT
ELSE DID THEY LEARN]?”
Keep on fleshing this out until you have a really good
idea of what would make your ideal viewer feel so
strongly that they actually write you an email!
Now do the same thing for a sales video they watched
from you that compelled them to take the next step
with you!
v What was refreshing about your sales video?
v Why have they NOT bought into other
programmes before?
v What was it about you that they bought into?
Are you starting to get a feel for what it is about you
that’s going to attract and HOLD people ’s attention?
Now it’s time to think about the words you ’re going to
say in your videos.
Remember: you want to create an emotional response
here (WASABI)… and you must be totally yourself
too.
If you’re quite formal, don’t try and sound like a surf
dude. If you’re a surf dude don’t try and sound like a
lawyer!
Use the same sort of words that you usually do … for
example I say things like “fantabulous” and “brilltastic”
quite a bit in real life… so I use them in my videos too!
The right people soon start to reflect this language back
to me and the ‘wrong’ audience HATE ME. But that’s ok!
J
Planning your videos out / writing your scripts
(depending on what works best for you)
Right – now you know your viewer a little better it’s time
to start planning out your content.
Start With a Good Title
Your videos title is crucial to its ’ success.
It will not only serve to help your video get found on the
internet (as long as you include keywords and describe
what’s in the video) but it will help your viewer decide
whether or not they want to watch it when they
stumble upon it in their Newsfeed and so on.
Make sure your title says what you cover in the video
(and make sure you deliver that in the video!)
In Copywriting (I’m a copywriter but I LOVE studying
copy) they say that you should spend 50% of the time
writing your headline (or in this case your title) and the
other 50% of the time on your actual content.
They also say that the job of each sentence is to ‘sell’
the next sentence and this is something I find really
useful to remember when I’m writing my scripts for my
videos!
When you apply this thinking to your videos they flow
really well and they get you the results you want!
Some Title-Tastic Tips
• Use ‘key words’ in your title with the ‘benefit’ to
the viewer in there to enable Google to know
it’s actually worth ranking.
• Your title could be a question (i.e. “Does Video
Marketing really work?”) or a statement that will
attract the audience you want.
Give this some thought – the tabloid approach
always seems to sell papers so perhaps you
might want to try something like “Is Video
Marketing a complete Waste of Time?” or
“Online Video? Why Bother?”.
• Remember though that as a marketer of what
you do (and make no mistake, that IS what you
are) you absolutely must tell your audience
what they are going to get out of watching your
video.
It’s ALWAYS all about them and NOT about
you… so instead of “How I use video to get more
speaking gigs” try “How to get more speaking
gigs with video”
See what I mean?
The Crucial First 15 seconds
Now you’ve got their attention with a super fly snazzfastic title, you’ve got to hold their attention too (kind of
like continuing to work on your marriage)!
Remember! Every sentence has the job of selling the
next!
Now, most people will make up their minds about your
video in the first few seconds so you ’ve got to make
sure you make them count.
A high energy video intro (like they have at the
beginning of tv shows) can make a big difference and
kick things off really well.
Include some great (royalty free) music and an energetic
vibe to set the tone and you ’ll be away.
Marie Forleo pops in a funny out-take BEFORE her intro
which hooks you in straight away because it makes
you giggle, puts you at ease and leaves you with an
open frame of mind.
Those very first words you say or whatever the viewer
sees first can make all the difference in terms of
whether or not they stick around to watch the rest of
the video so think about this.
I like questions that get people thinking straight off the
bat and this is where knowing your audience comes in.
What do they want to know? What do they need to
hear?
Use the first few seconds to communicate how your
viewer will benefit from watching.
How are you going to make it worth their while? Tell
them right away!
Make sure you then tick all the following boxes:
Express YOURSELF
How can you put your own UNIQUE stamp on this
video? How can you add a little wasabi into the mix?
Entertain
What else could you include in your videos aside from
your content? Out takes? An inspirational quote?
Music? A clip of another video? What other elements
would your audience enjoy?
Educate
What are the key takeaway messages that you are
going to make sure your viewer walks away with as a
result of watching this video?
Engage… with a Clear Call to Action
You absolutely MUST tell your viewer what you want
them to do next.
Do you want them to post a comment or share the
video with their personal network?
Do you need them to visit a certain website? Or opt in
to your list?
This is where you can measure your video ’s success.
Try including your call to action as text on the screen as
well as stating it verbally to make it really clear.
If your video doesn’t compel people to take some kind
of action it’s unlikely that they’re actually engaged with
your content at all… or that they’ve even watched to the
end!
Edit…
When you’re starting out (and you’re just trying to form a
habit, just chop off the beginning and end bits (when
you’re fiddling around with the camera!) … but when
you’ve mastered that… move on to the cooler things you
can do too! It makes a HUGE difference to a video!
Getting your equipment sorted
Maybe it’s because I’m a geek at heart and I really enjoy
a good gadget (and also of course I love a bit of retail
therapy too) but I find this bit pretty exciting!
Click above to watch a video message from me about
equipment.
The good news is that you don ’t need anything flashy or
expensive to create great videos and also, the point right
now at this stage is just to get you in the HABIT of
actually using video on a regular basis.
That said though, there is some kit you might want to
think about getting which will make your videos
awesome from day one.
I built my own kit up bit by bit over time as and when it
became necessary for me to have it but I started out
with nothing more than an iPhone and a tripod.
Actually, that’s not true! I started with an iPhone and a
stack of books piled on top of a chair that was on a table
to make sure the camera was at eye level so don ’t think
you need to go overboard here ok!
Basic Kit - Do you own an iPhone?
If you do own an iPhone, my good
friend Jules Watkins has a great free
Manual all about iPhone video
marketing and I’d highly
recommend you sign up for it! Just
click the image to do so.
This is how I got started with video, with my humble
little iPhone and pretty much nothing else!
With a bit of planning and prep you can create awesome
videos with just your iPhone and I can highly
recommend Jules Watkins iPhone Video Hero which is
Jules’ program if you really want to master the art of
iPhone video (with all the whizzy bang tips and gadgets
that you can use!)
Cameras
OK… you’re doing video here so it kind of goes without
saying that you’re going to need a good quality camera
that’s capable of capturing decent footage.
You don’t need to spend hundreds of coins here, but do
a bit of research into the best camera for your price
range.
I’d recommend getting a camera with a USB port so you
can upload your videos really easily.
I have used and would recommend the Flipcam (if you
can get one) an iPhone (but only use the caner on the
back (i.e. not the front facing one where you can see
yourself while recording – I know it’s a pain as it’s useful
to be able to see yourself but the quality isn ’t as good)
and the Canon EOS 60D which is what I tend to use
most now. I love my Canon!
I still use my iPhone if I’m ‘caught on the go and
unprepared’ though – so if I’m on a train or something and
I have a thought or I see something that I think will
resonate with my tribe I might use my iPhone to film
something there and then.
Really though, for the purposes of your Camera Shy to
Superfly challenge, ANY camera will do.
The whole point of this challenge is to getting YOU
started with video – that’s all!
Don’t let ‘not having a good enough camera’ stop you.
Even when you have MEGA kit you’ll probably
ALWAYS want to upgrade anyway!
The guys I work with to film my high end clients work
for the BBC and MTV etc and they ’re ALWAYS looking
to upgrade even though their cameras are worth tens
and even hundreds of thousands in some cases!
Crazy folks.
Just take what you’ve got and get started!
Lighting
This is really, really important… but luckily, we have the
sun! Yay!
Natural lighting is AWESOME for video and basically you
just need to make sure all light points TOWARDS you
and illuminates you softly.
Don’t EVER have the light coming from behind you
though. We won’t be able to see you!
Now if you’re anything like me you’ll never film in the
daylight (I have to wait until children are in bed!) and
when natural lighting isn’t possible you can use some
good quality home or office lamps or you can invest in
some proper lighting.
I have 3 of these kits (because I really like that apple
look on a pure white background, so when I have my
white backdrop I have 4 of these lights lighting the
backdrop and then I stand in front of those with 2 lights
lighting me as a separate subject.
2 x Softbox Lights
subject.
If you’d like to create that style
of video too (with the crisp
white background) my hubby
and I created the video that
you’ll find a little further along to
help you make it work but
basically we use 4 of these
lights to over expose the white
background and then another 2
to light me as a separate
Microphones
Make no mistake, audio is quite possibly the most
important part of your video!
You can get away with almost anything as long as the
audio is good quality.
If you audio is off your video is very unlikely to have the
impact you want it to have so this bit REALLY matters.
Most of the latest cameras will have a good quality
microphone built in but you can also think about using an
external mic if you need a bit more juice in this
department too.
The rule of thumb here is that the closer the mic is to
your body, the better. That’s why lapel mics are a big
win J
I use a lapel mic plugged into a Zoom H4N which is
brilliant but I also use a Rode mic on top of the Canon
sometimes if I need to pick up other sound in the room
too.
Again, most recording devices
have good enough audio built in
for the purposes of your
Camera shy to Superfly
challenge.
Just start with whatever you’ve
got and we’ll go from there.
My macbook webcam and inbuilt mic films decent
enough video and audio for this challenge too so if you
have a mac use it.
You may also want to check out the Audio-Technica
ATR-3350 Lavalier Omnidirectional Condenser Mic. It
comes with itty bitty lil clips and a little windscreen too
despite the fact it will only set you back $17 on Amazon!
Just make sure that when no external sounds are
audible when you’re filming.
If you are at home make sure you ’ve got a quiet
environment to do this in and you ’ll be alreet! J
My dog and my kids are forever interrupting my
shoots and it can be really draining having to do it over
and over again… so I’ve decided it’s more authentic for
me to have them in the videos if and when they do
want to get involved! Easier for everyone that way!
Click on the video or
Pip and I to see how
we set up our ‘home
studio’ with the white
background and what
we use for sound too.
“This has been a brilliant opportunity and I
am very grateful to be on the program! I love
your style! It gets things done in a wonderful
friendly funny way! You have something
very special going on here!
- Bev Taylor, Coach
Tripods
Tripods ROCK and you need one.
Period.
That’s not to say that you can’t start off
with the books stacked on chairs on
top of tables trick though! That works!
They range in price for super low to
pretty darned expensive. You’ll probably be fine with
one of the cheaper ones like this one but if you want to
be able to move the camera from side to side etc or if
you need a more stable tripod (that won ’t blow over in
the wind for example) you’ll need something more
heavy duty.
I remember sellotaping my phone to the back of a chair
once too! Teehee!
I know, I know… such a pro! J
The point is DON’T let not having pro kit hold you back –
just take what you have and make it work for you.
“I am learning more in these few days than I have
in any other programme I've done. I think for me,
it is increasing my confidence which is what I
need to do.” – Maria Albertsen
Autocue
I use my iPad with
Prompterpro app and
one of these to create
an Autocue BUT I’ve
seen people use an
iPad stacked on books
and chairs and tables
etc too J
I’ve also seen people speak unscripted, I ’ve seen them
use flashcards (but be careful about the sound of the
card as you change cards if you do this) I've seen an
Outline work well and I’ve actually BEEN a human
autocue too!
One of my clients who was especially nervous in front
of the camera (despite being really confident off the
camera) couldn’t use the autocue… it just felt wrong for
her and it was making her look uncomfortable in her
videos…
Now, I should add here that this is a lady who built one of
the biggest face to face networking organisations in the
UK from scratch, she’s a speaker and a very talented
coach - so believe me, she was very confident in
person, just not on camera.
Anyway we scrapped the autocue and instead I read
her script to her line by line, with passion … so all she
needed to do was read each line back and then we
edited it all together afterwards J
Also – before I had an iPad I used my laptop with a
programme called easyprompter.com and that worked
just fine too!
The trick is getting it as close to your camera at eye
level as possible!
An autocue is not necessary but having some kind of
prompt can be really useful if you find it hard to keep
track of what you need to say.
But again… just get started J You’ll find yourself getting
better and better at this stuff I PROMISE! The moral of
this section is JUST USE WHATEVER YOU HAVE
FOR NOW.
I don’t care if it’s an iphone or a webcam or a flipcam or a
whizzy bang tv quality camera… just get started TODAY
J
How to Shoot Your Videos
Wahoo! How totally rad it is that you ’re ready to shoot
some video! High five!
Watch the video above for a few tips on shooting your
videos.
Superfly Filming Cheat Sheet
You
•
•
•
•
•
•
•
•
•
•
•
•
Brushed your hair?
Non shiny ladies?
Wearing what you want to wear in your videos?
Representing your brand?
Do your clothes fit well?
Are you comfortable in them?
Have you done a ‘test run’ and made sure they don’t
make you look too fat / thin / short / tall / pale / un
human
Does the colour you’re wearing look good on you?
Does it work in the environment you ’re filming in
NO GREEN ON A GREEN SCREEN.
No stripes.
No loud patterns.
Setting
•
•
•
Choose a simple, tidy setting, that’s easy on the eye.
Think about adding a little ‘interest’ to the shot with a
colourful plant or a vase of flowers if you need to.
Line up your shot and take a still photo. Are you
happy with what it looks like?
•
Is the lighting good?
•
Is it quiet?
•
Unplug phone, doorbell, turn off email notifications if
you’re near your pc.
•
Give dog a (quiet) chew.
•
Put kids to bed.
•
Pop a note on your door so people don ’t knock.
•
Stop and listen… are their any sounds in the
environment that could be annoying on video?
Equipment
•
•
•
•
Face the light.
Set up your camera so it’s at eye level – too high or
too low and you’ll look totally weird!
Set up your ‘autocue’ to be as close to the lens as
physically possible.
Do a TEST RUN to see what it looks like when
you’re reading it so it doesn’t look bizarre!
TOP TIP! If you’re using your iPad (without the kit
that makes it into an autocue use it upright or portrait as
opposed to landscape as it will only be able to fit 2 or 3
words per line and although that may feel strange your
viewer won’t be able to see your eyes moving across the as
you read the words quite so much.
Editing your videos
I don’t actually do my own editing unless it’s screen
capture video as I have a team of chaps including my
lovely hubby who do it all for me (phew!) but there are a
number of different options available to you here.
PC Users
Use Windows Movie Maker (free)
Or Adobe Premier or Sony Vegas (paid for).
Mac Users
Use iMovie (free)
Or Final Cut Pro (paid for).
The main things to bear in mind are:
•
•
Beginning & end – make sure it’s a nice clean
beginning and that your video ends cleanly too (no
switching camera on or fumbling around trying to
turn it off at the end! Teehee!)
Think about having an ident or intro created to pop
on the front of your videos. You can get this done
very cheaply on fiverr.com.
•
•
•
•
•
•
Think about using Music to ‘keep the energy and
pace’ in the right place but for goodness sake use
royalty free music or you’ll end up in all sorts of
trouble. Check out FREEMUSICFORVIDEOS.COM
here for a start J
Use transitions that are smooth and not jerky.
Also try to make sure you don ’t jump all over the
screen too much too.
You can crop the picture on the screen, add images
(again go royalty free with Shutterstock or someone
like that though) too but just make sure it ’s as
smooth as a babies bottom ok.
No sudden movements! J
Pip (my hubby) says it’s a good idea to ‘save’ any
funny outtake moments by moving them along to
the end of the track you’re working on until you’ve
edited everything else to perfection – then you can
bring them all back in again when you need them J
By the way. If this is going WAY over your head, learn
to crop the top and tail off (you know, the bits where you
are turning on the camera and turning it off again –
teehee) and just keep on recording your videos daily.
As one part of the process becomes easier you ’ll have
more headspace available for mastering all these little
things as you go.
This experience with you so far has
been a breath of fresh air, and has given
me the support and framework to begin
to tell my story and try to help others. Thanks.”
- Justin Swaby, Coach
“
Uploading and Tagging Tick List
You will already have gone through this during your
Geek Week but here is a handy cheat sheet to use
when you’re uploading and tagging your videos.
1. Go to www.youtube.com and login
2. Click on Upload.
3. Select the file you want to upload.
4. Edit your Title – A killer headline including keywords
5. Edit Your Tags – Keywords!!
6. Put your website URL in the Description field FIRST
and then
7. Category: Is your video a How to video? Is it a Blog
video? Choose the best category to put your
video under.
8. Public / Unlisted: Until you’re sure you want to ‘go
public’ with your videos you can pop them up as
‘Unlisted’ videos. That way, when you share them
in the Facebook group we’ll be able to feedback
before you go live. J
9. Standard Licence
10. Annotations: I usually pop a 5 minute pause at the
end of my vids to avoid all those funny randoms
popping up.
11. Thumbnail: Think about the thumbnail you select
for your video. Make it look like a fun video – don’t
use a still of the most boring part of the video!
Marketing your videos
There’s no point creating videos if no one sees them so,
once you’re at the point where you’re creating videos
you’re happy with that tick all the right boxes it ’s time to
get them out there.
Watch the video for a lil pep talk on marketing your
videos and then it’s on to the tick list on the next page!
Marketing Your Videos Tick List
1.
Embed video on your blog and write a keyword
rich post around it. You could even simply
transcribe (or have transcribed) what you say in
your video!
Include your call to action in your copy as well as
in your video. Ask people to comment, share, like,
+1 etc.
2.
Share the link to your video on Facebook, Twitter,
LinkedIn, Google+ and Pinterest but be sure to
include a link to your BLOG POST in the
description area under your YouTube Video. ASK
people to watch your video to find out x, y, z
when you share it though! J
3. Also share the link to your blog post on Facebook,
Twitter, LinkedIn, and Google+ (on a different day
though). ASK people to check out your recent
blog post J
4. Reach out to bloggers who have your viewers
eyes and ears already and tell them about any
relevant new videos. In fact, if you have a number
of videos which would be relevant to the topics
they cover on their blog – send them ALL to them!
If your videos fit the bill they may well end up
writing about them.
But if you don’t’ send the email they are very unlikely to
come across your videos’ organically.
Don’t risk it. Get your videos on their radars!
Put together a list of bloggers you ’d like to be featured
by and then send them relevant videos at least monthly!
You’ll also start to build relationships with them which
can lead to places you can’t even imagine right now in
terms of joint ventures and such like!
Time to get Superfly!
So… there we have it! If you’ve worked your way
through this workbook, done the exercises and
watched all the videos – you’re READY.
Now all that’s left is to get started.
As I mentioned before if you already have a project you
want to work on, maybe an opt in series or what have
you – crack on with that! If not, here are some
suggestions for your daily videos.
Good luck and hopefully you’ll join the tribe and I’ll see
you in the Facebook group soon! That’s where you
need to come whenever you need support – there are a
lot of wonderful people in the group and I will be there to
give you feedback and to cheerlead for you throughout
this process.
Try to enjoy it!
P.S. I believe in you!
P.P.S. Someone, somewhere NEEDS to hear what you
have to say. It’s TIME!
P.P.S. If neither of these are working for you, remind
yourself of the consequence you came up with earlier in
the workbook. What will happen if you DON’T get on
board with video now? Now is the time my friend. Let’s
do this!
“Joining the tribe has given me the push I
needed to start using video on a regular
basis. I’m thrilled and your supportive,
constructive feedback has been invaluable!”
- Becky Redpath, Stylist
Daily Suggestions for your 30 day video
challenge:
When I ran the 30 day challenge for the very first time
most of the people who took part followed these daily
suggestions. Ignore reference to the Accountability
document which may be mentioned in the daily
challenge videos.
I now only provide Accountability to my tribe members.
Daily Suggestions
Day 1. Reflect on the things that have worked for you
over the last 12 months. Originally people were
reflecting on the last year as it was New Years Day but
this is just as relevant all year round! http://michelleholmes.com/the-super-fly-video-challenge-day-one/
Day 2. Share books, blogs, films and other resources
that you think your viewers would benefit from hearing
about. CLICK HERE to read the Day Two instructions
from the original challenge.
Day 3. What would you change about the world
tomorrow if you could? http://michelle-holmes.com/thesuper-fly-video-challenge-day-three/
Day 4. Share a common misconception that people
have about your business, or even about you! CLICK
HERE for the Day Four instructions from the original
challenge.
Day 5. Describe your ideal client. CLICK HERE for the
Day five instructions from the original challenge.
Day 6. Describe and overcome your ideal clients most
common objections. CLICK HERE for the Day Six
instructions from the original challenge.
Day 7. What’s your Kryptonite? CLICK HERE for the
Day Seven instructions from the original challenge.
Day 8. What’s your Wasabi? CLICK HERE for the Day
Eight instructions from the original challenge.
Day 9. Tell the story of you. How did you start doing
what you do now? CLICK HERE for the original Day
Nine instructions.
Day 10. What’s your song? CLICK HERE for the original
Day Ten instructions.
Day 11. What if money were no object? CLICK HERE for
the original Day Eleven instructions.
Day 12. What’s the best piece of advice you could give
someone else? CLICK HERE for original instructions.
Day 13. What’s your biggest win for a client so far and
what did you learn from it? CLICK HERE for original
instructions.
Day 14. Do you have any regrets? CLICK HERE for
original instructions.
Day 15. Share your thoughts on what makes a business
trustworthy. CLICK HERE for the original instructions.
Day 16. What’s the biggest obstacle you’ve had to
overcome? CLICK HERE for instructions.
Day 17. What’s your priority in life? CLICK HERE for
instructions.
Day 18. If you were an animal, what kind of animal would
you be and why. CLICK HERE for instructions.
Day 19. If you could have a dinner party with 5 people
(alive or dead) who would you invite? CLICK HERE for
instructions.
Day 20. When you were a child, what did you think
your life would look like today? CLICK HERE for
instructions.
Day 21. What are you proud of? CLICK HERE for
instructions.
Day 22. If you could have any super power, what would
you choose? CLICK HERE for instructions.
Day 23. What makes you proud to be a human being?
CLICK HERE for instructions.
Day 24. Have you ever experienced a really weird coincidence? CLICK HERE for instructions.
Day 25. If you could be anyone else in the world for a
day, who would you be? CLICK HERE for instructions.
Day 26. What will it mean for your business when your
videos actually lands you your dream clients / JVs /
speaking gigs? CLICK HERE for instructions
Day 27. What is the consequence be if you don ’t step
out onto the global stage and make your mark? CLICK
HERE for instructions.
Day 28. Share the results you’ve had since you’ve
started using video. Would you recommend it to your
clients or friends who run their own businesses? CLICK
HERE for instructions.
Day 29. What is your BIG VISION for your business in
the next 12 months? CLICK HERE for instructions.
Day 30. Would you mind filming me a feedback video
that I can share with others who might be thinking about
coming on a journey with me? CLICK HERE for
instructions.
OR… just in case you don’t fancy doing that…try these
instead (or even better, as well as)!
Day 26 - What is your most vivid memory of childhood?
Day 27 - What will the next challenge you set for
yourself be and why?
Day 28 – What’s the Consequence of you NOT sharing
your message? For yourself? Your family? The
world?
Day 29 – Tell me your Big Vision – what do you want to
do in the future? What do you want to achieve?
Day 30 - Record a motivational message for yourself to
watch on those down days (think of yourself speaking
to your inner 3 year old... be encouraging, believe in
yourself and be nice to yourself!)
Bonus Idea: Slight twist on the last one. If you could give
some advice to you’re younger self, what would you
say?
Look at how much your videos can change
in 30 days!
Rob Wilson from WPMeansBusiness.com did the 30
day challenge too and he recorded this brilliant video to
explain what he got out of the process.
Click on the video above to see for yourself!
It’s amazing the difference a month makes isn ’t it!
So… as you’ll have heard Rob now plans to put video
into place throughout his business and that leads me
nicely onto…
More videos to think about putting into
place which will make a big difference in
your business
I wanted to give you a list of some other videos that you
could create once you’re feeling more comfortable and
confident on camera.
I just really wanted to get you thinking about all the
different kinds of videos that you could produce over
time that will enable you to:
•
•
•
•
•
•
Attract new clients, speaking opportunities and joint
venture partners.
Build your email list.
Build relationships with the people on that list.
Convert them to paying customers.
Encourage people to buy from you multiple times.
Provide an A class customer experience – end to
end.
The more you integrate video (in the right places) the
more effective your online presence will become.
There’s no rush of course, and you don ’t need to do any
of these during the challenge, but video can bring all
sorts of areas of your online business presence ‘to life’
so do think about how you could start putting the
following into place at some point soon ok?
Video
Video Intro (like a tv show
would have)
Welcome to website + opt in
invitation / offer
Welcome to Facebook Page
+ opt in invitation / offer
Check your inbox message
(for double opt ins)
Thank you message (for
new subscribers)
Follow up videos to send
after people join list (could be
links to your most popular
video blog posts)
Speaking Showreel /
Highlights reel
FAQ Videos (much better
than boring text!)
Product / Service
Demonstrations
Video Broadcasts instead of
plain text emails.
Training Videos for team
By When? Done it!
Tour of Premises / Meet the
Team
Testimonials
Interviews in person
Interviews via Skype / G+
Hangout
Sales Video
Launch series
Film of Live Event
Spoof “viral” videos
Next Steps
I really hope you’ve found your challenge valuable and
that you’ve found the support and feedback you needed
to get you on the road to a truly Superfly video
integrated online presence that works hard for you day
and night.
If you’d like more support, I’d love it if you’d join the
Superfly Tribe!
We provide a lot of feedback and support to our
members and it’s a fantastic, supportive community!
“It is so nice to have feedback, and just
good to be part of the tribe where
everyone is so positive. It takes the
‘scariness’ out of doing something that you
are worried has the ‘cringe factor’. Thank you!”
- Elizabeth O’Shea, Parenting Expert
Join the Superfly Tribe Today! (it’s less than
coffee, cake and a packet of crisps at Starbucks each
week)!
I’d be so happy it if you were to stay in the tribe so we
can carry on working together on an on-going basis, and
if you’d like to, here are all the details.
As a member of the Superfly tribe you ’ll get access to
our private Facebook Group and membership site and
enjoy a weekly:
•
•
•
Video containing several ideas for your week ’s
video content & online marketing in general J
An accountability kick to help you keep going.
Sometimes I’ll ask a special guest to pop to share
their knowledge and expertise with you too.
•
•
•
•
•
You’ll be able to post your videos in the group for
feedback and support in a safe ‘non public’ place.
You’ll have the rest of the tribe, myself and my team
behind you so whenever you need some friendly
feedback before going public with a video or any
other piece of online marketing you can.
You’ll get your video and online marketing questions
answered in one place during a weekly Q&A
session which is hosted inside the group. Your
questions will be answered in tutorial videos which
we’ll archive in the Private Members Area.
You’ll get help tweaking your marketing messages
so they’re as compelling as possible.
You’ll get to network with other Superfly tribers
AND you’ll get a new mini course on a strategy
that’s working right NOW every month too (these
are each sold separately for a minimum of $75 on
my site but as a member you get them all for a
fraction of that price!)
You’ll most likely find yourself covering your costs here
so quickly you won’t quite believe what’s happened!
Click on the video above to see what Dave Smith (The
Possibility Professor) has to say about it!
If you would like to join the superfly tribe as an
member please visit:
www.thesuperflytribe.com
and sign up now!
It’s been an absolute pleasure spending this time with
you and I look forward to seeing you on the global stage
soon!
“I learnt more in just a few days than I have
in any other programme I’ve done.”
- Maria Albertsen, Entrepreneur