The Bridge • April 2007 April 2007 FOR WHOM THE BELL TOLLS: HOW TO TACKLE THE ISSUE OF SUMMER ATTRITION 8th Annual Instructors’ Conference EDUCATION DEPARTMENT NEWS Promoting Your Center For Whom the Bell Tolls: HOW TO TACKLE THE ISSUE OF SUMMER ATTRITION by Daniel Wooster When you hear a bell sounding, what do you think of? Fire? An emergency? Basically, alarms bring our attention to a potential hazard or problem, and the end-of-year school bell is no different. While children view this sound as an indication of freedom and summer fun, Kumon Instructors realize that this sound marks the beginning of a time of loss known as the summer slide. It is during this three-month absence from learning that children lose some of the skills they have learned throughout the year. Research demonstrates that all students experience “academic atrophy” during the summer months, and that the magnitude of loss increases significantly by grade level and subject matter, with elementary school students’ math and reading skills being hit the hardest over the three-month vacation period. But the detrimental impact of the summer slide is not limited to only the children. Kumon Instructors over the summer months lose up to 30 percent of their students for various reasons, from vacation to time off. The question we face becomes how do we successfully tackle this mindset of education and summer being in the same vein as oil and water – not to be mixed? The answer is this: By learning from your students and their parents, you can 1) assess, ahead of time, the potential impact of summer vacation on your students; and 2) plan accordingly to personalize your summer retention activities to meet the needs of both parties. In planning for the summer slide, it is important to keep these three goals in mind: 1. Get the students to stay. 2. Get students to continue Kumon while away. 3. Get students to return. We have spoken to a number of different Instructors in North America and have compiled the following highly effective, low-cost tips and suggestions to help you over the summer. Getting Students to Stay Parent, Student, Instructor Communications Open and honest parent, student, Instructor communications can mean the difference between an empty seat and a learning child. Communication vehicles, by design, are proactive and, when used properly, can help you attend to summer attrition on a personalized, one-on-one level before it becomes a problem. 1 In the spring, Joanne Colley of the Albion Kumon Center in Etobicoke, Ontario, begins preparing a number of different child and parent communications initiatives to tackle summer attrition. In her monthly newsletter she reminds parents that Kumon is open year-round and that by doing 20 minutes of Kumon first thing in the morning, their child will continue to progress through the summer months. This year she plans to discuss with parents, with the help of her senior staff, a specific five-month goal (AprilAugust). In all discussions with parents, she discusses how far their child has already progressed, highlighting the positives – consistent homework completion, reaching grade level, honor roll, etc., and any issues (incomplete homework, lack of home grading, recording accurate start and finish times at home, etc.) that need addressing. “We (parents and Instructors) both want the same thing: the very best for our children,” she says. “Reminding parents of their child’s achievements, outlining the path for their continued improvement, and highlighting your year-round dedication to their success are great ways to battle the summer slide,” she advises. The Kumon North America Branding Team has developed two Summer Smarts brochures to help you with your parent communication both at the start of summer and at the end. “A Great School Year Begins In The Summer” gives parents tips for successful Kumon study during the summer and recommends other activities to keep children’s minds active. The second Summer Smarts brochure that should be distributed to parents at the end of the summer vacation is called “A Great School Year Begins In The Fall” It gives parents five ways to help their children start the school year off right and emphasizes that Kumon is an ideal fit for busy lives. These brochures will be shipped to Instructors in early Spring before the school year ends based on the Center’s Math enrollment. Recognition/Rewards/Social Events From Student Awards to Family Functions to Reward Draws, the events initiative is a wonderful way to give your children a goal to strive for over the summer months that is rooted directly in their continued attendance and academic performance. Providing motivation to press on not only addresses the issue of summer retention, but also helps your children to understand the concept of perseverance and determination. The Bridge • April 2007 Marga G. Bailey, who owns Kumon Centers in Beaverton and Sherwood, Oregon, runs a reward program called “A Hundred Days for A Hundred Dollars” in addition to numerous other retention activities. The students get credit for every day they do their work during the summer and at the end of the 100 days, one person’s name is drawn from the pool to receive the $100. “It has really gone over successfully for us,” she says. Krishna Rathee of the Malvern and Markham Kumon Centers in Ontario utilizes the recognition event concept to motivate her children to continue over the summer months, but is interested in taking student recognition to the next level. “I would like to be able to coordinate a recognition event to honor our families and our children across the region that we serve,” Ms. Rathee explains. “When our Instructors come together as a team, the possibilities are endless and the ones that benefit are the children, the parents and Kumon as a whole.” Even though Ms. Rathee is a strong advocate of the recognition event and uses it yearly, she also recognizes the value of open and honest, one-on-one communications with her students and parents. “Learning from your students and parents not only makes you a better Instructor, but better prepares you for addressing potential absences on a level that can’t be achieved by using generic initiatives.” Summer Hours Altering the hours your Center is open can have a surprising impact on your retention over the summer. In order to meet the changing needs of her students and their families over the summer, Ms. Bailey holds a morning session from 10:00 a.m. until 12 noon for those who do not go to a summer camp and don’t want to wait until the afternoon to come in. Getting Students to Continue Kumon While Away worksheet packets, a flat stapler with staples and a sticker chart. “Many times I will cut the amount of pages down if the students will be at a place like Disneyland, but I encourage full pages on travel days or days visiting grandparents or staying with relatives, as grandparents always want to know their grandchildren are doing well academically,” she says. “Being located on an island with many international residents who fly home to their countries for the summer makes retention a difficult task,” says Elena Rodriguez, Key Biscayne Kumon Center, Key Biscayne, Florida. “I bought a binding machine and I make booklets for them to make sure they continue their Kumon while traveling. Those who are not sure if they will complete the work, I suggest that they pay one month, and I make a booklet for them to distribute the work over the two-month period. That way they don’t loose the practice, but it is not so overwhelming.” Vlad Stefanescu of the Bedford Park Kumon Center in Toronto, Ontario, follows the same protocol. “I develop a package of worksheets for my students, but make sure that I have included days off throughout the summer package. This way, the children continue their Kumon, but don’t feel overwhelmed or burdened during their time off. This tactic helps ensure that students and their parents continue thinking positively about Kumon and its dedication to personalized education.” Getting Students to Return After the Summer Break Personalized Progress Meetings/Updates Whether you intend to use the phone, computer or post cards, it is vital to ensure that you address the child’s summer success. If their achievements aren’t addressed, it may lessen your chances of retaining that student next summer. This is also the perfect time to distribute the end-of-summer Summer Smarts brochure titled “A Great School Year Begins In The Fall.” Offering Vacation Worksheets Providing worksheets over the summer break is a wonderful way to ensure that the child doesn’t suffer the academic loss that normally comes with a three-month vacation, but is also a proactive way to keep Kumon top of mind for your families. This tactic beneficially impacts the potential of a child returning after holidays. “I mark on my calendar when they are supposed to return,” explains Ms. Bailey. “I call to ask how their vacation and trip was, and get them into the Center as soon as possible. Many appreciate the personalized phone call, and I always tell them what a great start to the school year they will have if they keep up the practice and get into the routine NOW!” Each summer, Beth Espino-Santos of the Conway Lakes Kumon Center in Orlando, Florida, asks parents to fill out a vacation planner and submit the form a week before they leave. On the child’s last Kumon class day, the child receives a comb-bound book of worksheets for the duration of the vacation. The worksheets (answered or not) come back complete and in order. “This makes handling of the vacation worksheets so much easier,” she says. While the summer months are a tough time of year for education professionals to prepare for, the above initiatives can help you get moving in the right direction. Your branch has many ideas, materials and expertise to help you develop and/or put in place initiatives that can stem the tide of summer absences. Please contact them for further advice or assistance. “I have been doing the same for vacationing families over the Christmas holiday as well,” she continues. “The only downside was the amount of prep time spent by the staff on the books,” she says. “Will I do it again for all students during the next Christmas break? Most likely.” Ms. Bailey advocates students taking work on vacation and makes up vacation boxes, complete with the homework organizer, all We thank the Instructors we spoke with for so openly sharing their ideas and initiatives. Your time and efforts are greatly appreciated by all. While the summer bell may still sound an alarm for children this coming summer, we know that we can answer that call. By being proactive in our preparation and understanding of our children and their families, we can positively affect the influence of the summer months and ensure that more children experience a summer rise instead of a summer slide. ••• 2 THE BRIDGE GETS A MAKEOVER AND A NEW AUDIENCE!!! by Ellen Bedrosian Editor-in-Chief 8th Annual Kumon North America Instructors’ Conference The One You Won’t Want to Miss by Adam Shapiro You may be wondering “What is this Bridge I am receiving? It sure looks different!” For U.S. Instructors, this re-design reflects the merging of the Canadian and U.S. versions of The Bridge. The United States has been publishing a national edition of The Bridge since July 2003. It is published monthly, except for January/February, which is a combined issue. The Canadian Bridge was published six times a year. It was decided that Canada and the U.S. should join forces to publish one edition of The Bridge to ensure that Instructors continue to get consistent and timely information to help run their Centers in the most efficient way possible. Occasionally, there may be information that is relevant only to U.S. or Canadian Instructors, so feel free to skip those articles if they don’t pertain to your operations. But we hope that by combining the Canadian and U.S. editions, Instructors will be getting the best of both worlds. If you have any comments, questions or suggestions, please feel free to contact me at 201-692-3058 or ebedrosian@ kumon.com. We hope you’ll enjoy our stepping stone bridge to a more unified Kumon North America. ••• Cosmic Club Scrolls to be Sent Quarterly As we promised the Instructors, we will start sending the Cosmic Club scrolls on a quarterly basis with the ASHR certificates, beginning with the March ASHR.•• 3 Each summer, Instructors from around North America and the world attend the premier Kumon event of the year – the Kumon North America Instructors’ Conference. Our 8th Annual Instructors’ Conference will take place July 19 – 21, 2007 in Toronto, one of the most diverse and exciting cities in the world. With its colorful ethnic mix, rich history, lush parks, plentiful shopping, world-class dining, superb theater, and breathtaking architecture, Toronto is nonstop adventure from the top of the CN Tower to as far as the eye can see. Toronto is on par with New York City, San Francisco and Chicago when it comes to cultural attractions and urban endeavors. As one of the most cosmopolitan cities in the world, Toronto is marked by a variety of distinct neighborhoods, cultures, food, and arts. And this year’s Conference promises to be as diverse and multicultural as Toronto itself, with a rich mosaic of learning opportunities and social gatherings highlighting Instructors and Associates from around the world. The Conference will be held at the luxurious Sheraton Centre Toronto Hotel located across from city hall in the heart of the entertainment and financial districts – a perfect launching point to experience the eclectic and vibrant scenes and attractions the city has to offer. Toronto is also home to some of the most reputable Kumon Instructors anywhere, all with knowledge, enthusiasm, and warmth to share with Conference attendees. To the indigenous Huron Indians, Toronto meant, “The Meeting Place,” and we look forward to gathering Instructors from across North America and around the world for what we know will be recognized as the best Kumon North America Conference yet. The Conference will feature a range of presentations and workshops designed to deepen your knowledge of Kumon and enhance your abilities as a business manager. You will discover how some of North America’s most successful Instructors guide students through the upper level Math and Reading curriculum, facilitate struggling readers, recruit and train Center Assistants, utilize Public Relations to build relations with educators and community leaders, develop sound business plans that lead to greater profitability, protect themselves against liabilities common to small business operators, and much more. A world-renown Instructor from overseas will share her experiences and instructional insight – lessons with great application to Instructors here in North America. And a trio of presenters will inspire us with their stories about how Kumon is helping disadvantaged students throughout the United States, Canada, and Mexico. Along with Center visits to some of North America’s most esteemed Instructors’ Centers, exhibits of Kumon products and services, testimonials from successful Kumon alumni, social networking, and many other learning opportunities, you are sure to come away from this year’s Conference enriched, motivated, and with a renewed sense that you are part of the dynamic community of Kumon Instructors and Associates. Join us in Toronto, where our array of outstanding presentations by an international assembly of Instructors, education and business specialists, and Kumon Associates will lead you and your students to even greater heights of success…and where the exciting social functions and entertainment we have planned, along with the spectacular sights of one of the most vibrant cities of the world, are sure to thrill all who join us. Look for registration materials in your mailbox in late April, and visit www.kna-conference.com for information today. ••• The Bridge • April 2007 EDUCATION DEPARTMENT NEWS By Doreen Lawrence The Education Department’s mission is to build stronger communities and a more promising future by making the Kumon Method available to all people in currently underrepresented areas. Some of the department’s activities of 2006 included: • Implementing and managing relationships with the U.S. Department of Education, state DOE’s and local school districts. In 2006 we worked with 20 states. • Supporting 84 NCLB Supplemental Educational Services (SES) Centers and 15 branch teams with the implementation of SES in 58 school districts with 2,400 students in 13 states. • Monitoring compliance of SES contractual obligations. • Administrative and accounting functions for NCLB multiple Instructor programs. • Monitoring Kumon’s Rural In-School Program in 20 schools with more than 1,800 students. • Operating seven Company-owned Centers in Detroit, Michigan; Gary, Indiana; Paterson, New Jersey; and Newark, New Jersey. • Researching activities associated with the Trends in International Mathematics and Science Study (TIMSS). • Participating in conferences as an exhibitor and/or presenter at: a) National Council of Teachers of Mathematics b) Hispanic Business Expo c) Title I Conference d) National Council of Family Literacy Conference e) Michigan After School Conference f) WNET Celebration of Education in NYC • Providing professional development training to: a) New Staff training b) Instructor Monthly Meeting Presentations on “Train your Brain: Understanding Brain Based Learning” and “ Diversity in the Kumon Reading Curriculum and Recommended Reading List.” c) Annual Instructors’ Conference • Representing Kumon North America, Inc. with Education Industry Association (EIA) The Education Team will continue with these activities and with promoting Kumon in unrepresented areas in 2007. The Education Team Members are: New Jersey: Noel Cruz, Maritza Gonzalez, Evelyn Rodriguez, Audrey Marcus-Mayes, and Matt Lupsha. 201-928-0444 Indiana: Janelle Williams 219-796-3451 Detroit: Doreen Lawrence, Libby Samanen 248-290-0450 Please contact us by phone or by email at [email protected] with your questions, comments, and suggestions. ••• K2 Operations for the U.S. East, U.S. Midwest and U.S. South regions have been transferred to KSNA K2 Operations for the U.S. East, U.S. Midwest and U.S. South regions have been transferred to Kumon Services North America (KSNA). Transferring this function to KSNA gives us the advantage of extended hours and the staff coverage to address Instructors’ needs from the early morning to evening hours, thus enhancing customer service for our Instructors and enabling us to process reports more rapidly. Change of Mailing Address for Paper Reporting Instructors should send their paper reports and student applications to: Kumon Services Attn: K2 Department 2151 So. Park, Suite #3 Hebron, KY 41048 A toll-free number has been set up for Instructors to call KSNA K2 personnel directly. K2 Customer Service Hotline: (866) 231-2968 The Canadian K2 operation remains at the Toronto location. eFile and CMS2 Reporting Instructors who submit their monthly reports via eFile or CMS2 should submit their monthly reports as usual. •• 4 promoting by Lindsay Isaacs YOUR CENTER REACH OUT & EDUCATE YOUR COMMUNITY Building awareness and a positive reputation of Kumon in your community is essential to your business The Public Relations Department relies heavily on its relationships with the media. One of the strongest relationships you can cultivate is with your local community. But what can you do to win the favor of local residents? The answer can be found in community relations. Community relations activities can be fun and informative and range from hosting a free event for parents to sponsoring a “newspapers in education” program for a nearby school. Here are a few ideas for promoting Kumon to your target audiences (parents, educators and media) throughout the year. Your interaction with these key groups is important. Their impression of your Center can have a significant impact on your business. Make it your goal to select at least one of the following suggestions, and check them off to keep track of your progress. Community Relations Checklist for Your Center (U.S.) ☐ April is a great time to promote Math Education Awareness Month. This observance, sponsored by the Joint Policy Board for Mathematics, provides a special opportunity to promote the Kumon Math program. Kumon Instructors can host special math homework help night open houses for the general public on non-Center days, or math Olympic-themed events for local schools. Activities you plan to have at your Center can be posted and promoted on www.mathaware.org. ☐ June is a fabulous time to host an Awards Ceremony or fun retention events to keep Kumon students motivated to stick with the program throughout the summer months. June also is a vital month to communicate with parents about their children’s goals and progress in Kumon. Hold group or one-on-one conferences to talk about summer learning retention and goal setting for the upcoming school year. ☐ As mentioned with Mother’s Day, the same should be done for Father’s Day in June. Students should be encouraged to show appreciation for their fathers with thank you cards, short essays, and certificates of recognition for their support with the Kumon Program. ☐ In the U.S., Scholastic encourages non-profit organizations and learning centers to host Summer Book Fairs in June and July. Kumon Math and Reading Centers has established a good rapport with Scholastic. The company is excited to work with Kumon Instructors, especially those with enrollment of 75 or more students, in organizing an event. Scholastic will provide all materials and assist with the Book Fair set up free of charge. Instructors should visit www.scholastic.com, click on the book fairs section in the lower right hand corner of the website, and click on your location. This is a great activity for a Saturday or during the week before class begins. The PR Department has articles encouraging summer reading that can be sent to the local media along with Book Fair event announcements. week is recognized and mentioned all over the U.S. by the media. This is a great occasion to identify and touch base with trained professional librarians to create ties with local libraries. Show your appreciation by sending thank you cards and gifts from the children at your Center and yourself. ☐ August is time to prepare for the new school year. The PR Department distributes a “Back to School” press release that Instructors can customize for use in community papers. This is an important time of the year to be visible in the media. Consider being a guest columnist for your local parenting publication and provide helpful hints to parents for helping children transition back to school. ☐ The National Education Association celebrates Teacher ☐ September is National School Success Month. Students will be ☐ April 15th to the 21st is National Library Week for 2007. This Appreciation Day the first week in May. Consider distributing letters of admiration and “goodie bags” (with Kumon logo items, brochures and business cards) to teachers at local schools. You also can encourage your students to write short essays about their favorite teachers and send them to the teachers along with a gift card and/or certificate of recognition. ☐ Mother’s Day is in May. Students should be encouraged to show appreciation for their mothers with thank you cards, short essays, and certificates of recognition for their support with the Kumon Program. 5 getting back into the swing of things in September and parents will want to take proactive measures to ensure a successful school year. Open houses are appealing during this time of the year for many families who seek academic help for their children. ☐ American Education Week is in November. This week highlights the importance of bringing educators, school staff, parents, students, and communities together in a unified effort to make greater the possibility of children reaching their full academic potential. This week is a good time to contact the PTA and other organizations at The Bridge • April 2007 your local schools to offer Open Houses during non-Center days. The PR Department has presentations available on many topics regarding children’s education. ☐ December is Holiday Season and a great time to host a holiday party at your Center. Make education fun, and plan an event to celebrate and keep students motivated to continue into the new year. ☐ January marks the beginning of a new year, and a perfect time to get parents and students re-motivated. Conduct one-on-one parent/student conferences and review parent communication brochures provided by the Marketing Department. Children come back from winter break and New Year’s vacation, so consider this as your opportunity to seekout new recruits and keep current students enrolled in the program. Continually discuss goals and accomplishments to keep students motivated to progress. ☐ February is report card season. Parents will seek solutions to children’s report card blunders. This may be the best time to make your Center visible in the media. The PR Department has customizable articles/advertorials on topics ranging from interpreting report card results to encouraging students to eliminate stress during test taking. ☐ Annually in March, the Dana Alliance for Brain Initiatives sponsors Brain Awareness Week to increase public awareness about the progress and benefits of brain research. Email your local Public Relations Department to request the “Train Your Brain” presentation and you can offer this information to the public. Providing giveaways like the “Train Your Brain” book by Dr. Ryuta Kawashima ($12.95 Amazon.com) can pique more interest among parents, educators and the public. Powerful, sustained, and mutually beneficial relationships with communities are crucial to companies seeking to play time-effective, appropriate, optimistic, and socially responsible functions in society. Utilizing the community outreach activities the Public Relations Department has provided for you reinforces your ability to identify the needs of your public and builds a professional and personal partnership with influential people within your area.••• Public Relations Team Name Region Email Phone Fax Jenny Cherrytree West [email protected] 310.225.2968 ext. 226 310.323.6640 Caitlin McHugh East [email protected] 201.928.0444 ext.456 201.928.0044 Lindsay Isaacs South [email protected] 281.395.0200 ext. 24 281.395.0257 Rasheda Williams Midwest [email protected] 248.290.0450 ext. 33 248.649.2567 Daniel Wooster Canada [email protected] 416.490.1434 ext.265 416.460.1694 6 EDITOR-IN-CHIEF Ellen Bedrosian 201-928-0444 ext. 368 [email protected] PUBLISHER Kazu Shibata MANAGING EDITOR Adam Shapiro EXECUTIVE EDITOR Jeanie Son CONTRIBUTORS Lindsay Isaacs Doreen Lawrence Adam Shapiro Mary Thurmond Daniel Wooster DESIGNER Seon-Bin Kim Published monthly by Kumon North America 300 Frank W. Burr Blvd., Teaneck, NJ 07666
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