Document 215772

How to boost investments at local level: the
“Cities on Power” methodology
Mid-term Conference, Turin 07.11.2012
Stefan Mieth (WP Leader)
The Methodology
How to boost investments of renewable energies at local level?
Stakeholder Analysis
Communication Instruments
Financial Instruments
Transnational
participatory
concept
Participative Instruments
Training of the staff of public authorities
2
Stakeholder-Analysis
Interest-Influence Matrix
7
6
level of influence
Target: Overview about all
stakeholders in the field of
energy in the municipality
clustered to their interest
and possibiliy to influence
the development of
renewable energies in the
city
result: list of stakeholders
grouped to their level of
interest and level of
influence
5
Stakeholder 1
Stakeholder 4
Stakeholder 2
Stakeholder 3
4
3
2
1
0
0
1
2
3
4
5
6
7
level of interest
3
How to get information about
the needs of stakeholders?
Local stakeholder workshops:
discuss and reflect the needs
and interests of stakeholders
four project partners realized
workshops between March
and June 2012
→ Example: „how the framework for renewable energy
development should look like, feedback on what is not
working now, recommendations for Action plans, experiences
of participative and financial models?“
4
The Methodology
How to boost investments of renewable energies at local level?
Stakeholder Analysis Communication Instruments
Financial Instruments
Transnational
participatory
concept
Participative Instruments
Training of the staff of public authorities
5
Communication Instruments I
Which communication strategies (sponsoring, events, …) are suitable
to mobilise/ activate stakeholders?
Mode of communication
Event Marketing/ Forum/ Seminar
Sales Promotion
Advertising/ Information
E-Communication (social media)
Sponsoring/ Exhibition/ Fairs
Participation in political decisions/
planning tools
Sum
Quantity of the
instruments
12
7
12
6
6
Quantity of the
examples
51
11
20
17
14
5
5
48
118
6
Communication Instruments II
Example: city council dialog
Situation: inadequate knowledge of members of the city council/
politicians
target: target group specific knowledge transfer, raising awareness
Example (Dresden): lectures with a following "Question and Answer
session" especially for members of the city council, Initiator: Local
Agenda 21, energy supplier
Initiator: business companies, NGOs
target group: politicians (members of the city council), public
administration
7
The Methodology
How to boost investments of renewable energies at local level?
Stakeholder Analysis Communication Instruments Financial Instruments
Transnational
participatory
concept
Participative Instruments
Training of the staff of public authorities
8
Financial Instruments
What are „Good“ and „Bad“ practice examples of financial incentives?
Which instrument is convenient for which stakeholders?
SWOT-Analysis of financial instruments (intermediate result):
9
Participative Instruments
What are good practice examples of participatory instruments?
Which stakeholders are addressed?
How promising are these tools?
Example: public power plant
– built 2009/ enlarged 2010
– in total 19.55 kWp photovoltaic power
– Financed by private persons, a student
foundation and a citizens' initiative
– achieved income is for learning
opportunities especially for the
secondary school and his playschools
Foto: Alexander Marthaus
More information in the 2. COP Newsletter:
http://www.citiesonpower.eu/en/newsletter
(in English, German, Italian and Polish)
10
The Methodology
How to boost investments of renewable energies at local level?
Stakeholder Analysis Communication Instruments Financial Instruments Transnational
participatory
concept
Participative Instruments Training of the staff of public authorities
11
Thank You.
Stefan Mieth
Local Agenda 21 for Dresden e.V.
Coordinator „Climate and Energy“
[email protected]
------------------------------------www.citiesonpower.eu
www.facebook.com/citiesonpower
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