European Broadcasting Union Network & Learn Social Media: the power of the Audience and how to use it? Programme 22 March 2012 London School of Economics, London, UK Network & Learn Our partner: POLIS POLIS is the London School of Economics’ journalism think-tank in the Department of Media and Communications. It’s events and research is aimed at working journalists, people in public life and students in the UK and around the world. POLIS is the place where journalists and the wider world can examine and discuss the media and its impact on society. POLIS has a dual mission to: –– provide a forum for public debate and policy intervention on key issues of news journalism –– produce outstanding research on the impact of mediation and journalism in our societies POLIS has a Summer School, a Fellowship programme for journalists, and research programmes on topical news media issues such as Arab media, the role of NGOs in international reporting and the impact of social media on journalism. It welcomes collaboration with media organisations, foundations, and other civil society organisations. Find out more about Polis: Website: www2.lse.ac.uk/media@lse/POLIS Director’s Blog: http://blogs.lse.ac.uk/polis/ Email: [email protected] Thursday, 22 March 2012 08:30 – 09:15 Arrival & Coffee Moderator Charlie Beckett, Director, Polis, United Kingdom 09:15 – 10:00 Welcome by Charlie Beckett 10:00 – 11:00 Keynote: Facebook by Karla Geci, Strategic Partner Development, Facebook Moderating: Should you control your audience? Moderator: Mike Mullane, Head of News, Sport and New Media, EBU Radio, Switzerland With: Chris Hamilton, Editor Social Media, BBC News Maria Teresa Laundando, TV and Web Author Agora, RAI, Italy Olga Royenko, Consultant, NTU, Ukraine Michael Wegener, Head Content Center, ARD News, Germany 11:00 – 11:15 Coffee break Programme Network & Learn Crowdsourcing How do you use your audience to gather content? Tools? How do you integrate this into your programming? How do you verify audience content? 11:15 – 12:15 Moderator: Philip Trippenbach, Account Director, Edelman With: Hanna Larsson, Head of Online News SVT, Sweden Mark Little, CEO, Storyful, Ireland Yan Luong, Digital Corporate Communications and Internal Digital Consultant, RTS Switzerland Vicky Taylor, Commissioning Editor, Channel 4 New Media, United Kingdom 12:15 – 13:00 News: elections and social media Moderator: Kevin Anderson, Journalist and Consultant, United Kingdom With: Ricardo Tome, Head Marketing and Communications, RTP, Portugal Laura Pechlivanis, Project Leader, Content Group, SRF, Switzerland 13:00 – 14:00 Lunch 14:00 – 14:45 Data Journalism Moderator: Justin Kings, EBU TRAINING Faculty With: Kevin Anderson, Journalist and Consultant, United Kingdom James Ball, Data Journalist, The Guardian, United Kingdom Helena Bengtsson, Databasredaktor, SVT, Sweden 14:45 – 15:00 Coffee break 15:00 – 15:45 15:45 – 16:30 Reporting Crises Moderator: Justin Kings, EBU TRAINING Faculty With: Bas de Vries, Social Media Editor, NOS Net, Netherlands Pavlina Kvapilova, Executive Director, New Media Division, Czech Television Lode Nachtergaele, Researcher IBBT, Belgium 16:30 End of the “Network & Learn” What’s next: After Wikileaks by Charlie Beckett, Director, Polis Programme European Broadcasting Union EBU TRAINING Authoring & Programming EBU TRAINING Digital Culture & Technologies EBU TRAINING Safety & Security EBU TRAINING News EBU TRAINING Brands & Values EBU TRAINING © EBU TRAINING – March 2012 Our Partner: Contact: Hélène Rauby-Matta Business Development Manager EBU TRAINING L’Ancienne Route 17A 1218 Grand Saconnex GE Switzerland T +41 22 717 24 21 F +41 22 747 41 48 E [email protected] www.ebu.ch/training @ebutraining