Social Media: the power of the European Broadcasting Union Network & Learn

European Broadcasting Union Network & Learn
Social Media: the power of the
Audience and how to use it?
22 March 2012
London School of Economics, London, UK
Network & Learn
Our partner: POLIS
POLIS is the London School of Economics’ journalism think-tank in the Department of Media and
Communications. It’s events and research is aimed at working journalists, people in public life and students
in the UK and around the world. POLIS is the place where journalists and the wider world can examine and
discuss the media and its impact on society.
POLIS has a dual mission to:
–– provide a forum for public debate and policy intervention on key issues of news journalism
–– produce outstanding research on the impact of mediation and journalism in our societies POLIS has a Summer
School, a Fellowship programme for journalists, and research programmes on topical news media issues such as
Arab media, the role of NGOs in international reporting and the impact of social media on journalism.
It welcomes collaboration with media organisations, foundations, and other civil society organisations.
Find out more about Polis:
Director’s Blog:
Email: [email protected]
Thursday, 22 March 2012
08:30 – 09:15
Arrival & Coffee
Moderator Charlie Beckett, Director, Polis, United Kingdom
09:15 – 10:00 Welcome
by Charlie Beckett
10:00 – 11:00
Keynote: Facebook
by Karla Geci, Strategic Partner Development, Facebook
Moderating: Should you control your audience?
Moderator: Mike Mullane, Head of News, Sport and New Media, EBU Radio,
With: Chris Hamilton, Editor Social Media, BBC News
Maria Teresa Laundando, TV and Web Author Agora, RAI, Italy
Olga Royenko, Consultant, NTU, Ukraine
Michael Wegener, Head Content Center, ARD News, Germany
11:00 – 11:15 Coffee break
Network & Learn
How do you use your audience to gather content? Tools? How do you integrate this
into your programming? How do you verify audience content?
11:15 – 12:15
Moderator: Philip Trippenbach, Account Director, Edelman
With: Hanna Larsson, Head of Online News SVT, Sweden
Mark Little, CEO, Storyful, Ireland
Yan Luong, Digital Corporate Communications and Internal Digital Consultant, RTS
Vicky Taylor, Commissioning Editor, Channel 4 New Media, United Kingdom
12:15 – 13:00
News: elections and social media
Moderator: Kevin Anderson, Journalist and Consultant, United Kingdom
With: Ricardo Tome, Head Marketing and Communications, RTP, Portugal
Laura Pechlivanis, Project Leader, Content Group, SRF, Switzerland
13:00 – 14:00
14:00 – 14:45
Data Journalism
Moderator: Justin Kings, EBU TRAINING Faculty
With: Kevin Anderson, Journalist and Consultant, United Kingdom
James Ball, Data Journalist, The Guardian, United Kingdom
Helena Bengtsson, Databasredaktor, SVT, Sweden
14:45 – 15:00
Coffee break
15:00 – 15:45
15:45 – 16:30
Reporting Crises
Moderator: Justin Kings, EBU TRAINING Faculty
With: Bas de Vries, Social Media Editor, NOS Net, Netherlands
Pavlina Kvapilova, Executive Director, New Media Division, Czech Television
Lode Nachtergaele, Researcher IBBT, Belgium
End of the “Network & Learn”
What’s next: After Wikileaks
by Charlie Beckett, Director, Polis
European Broadcasting Union
Authoring & Programming
Digital Culture & Technologies
Safety & Security
Brands & Values
© EBU TRAINING – March 2012
Our Partner:
Hélène Rauby-Matta
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