Maximise the value of
your audience with
WHY for publishers
Engage your audience
VisualDNA produce standard and custom personality tests that over 40 million people have enjoyed taking worldwide.
Telegraph Media Group, Trinity Mirror and The New York Times are just a few of the companies that have featured our
interactive personality tests on their website to drive traffic and social sharing, increase user engagement and effortlessly
collect valuable customer insight to complement their own first party data.
Global reach
DATABASE
300
MILLION
LIVE COOKIES
USA
50M
UK
65M
EUROPE
53M
REST OF
WORLD
82M
RUSSIA
50M
9 key advertising verticals
Auto
Brands
Demographics
Emotive
Entertainment
& Lifestyle
Finance
Food &
Drink
Retail &
Consumer Goods
[email protected] | +44 (0) 207 749 0234 | www.visualdna.com/why
Travel
WHY
You see data, we see people
WHY tools provide real-time analytical capability
to help you maximise performance. Publishers
can discover, attract and retain their audience by
understanding key drivers, and then engage them
using relevant offers, personalised content and
targeted advertising. The rich user interface puts
a human face on your traffic data, breaking down
user demographics, interests, brand preferences
and purchase intent.
•
Real-time, actionable insight
•
Simple tech integration
•
View segments directly in Google
Analytics and DFP Audience
Data-enabled inventory
Reach the right customer, regardless of site section
If you’re not selling audience-enabled inventory, you probably aren’t realising your full ad revenue potential. Let us assign
demographic, interest and emotive profiles to your site visitors and place them in audience segments that marketers and
agencies are looking to target through their direct response and brand campaigns.
•
Increase CPMs
•
Attract new brands
•
Increase impressions
Look-a-like technology
Find more of your most valuable site visitors
VisualDNA look-a-like technology identifies common qualities of your most active and engaged visitors and then targets
similar individuals across the web with your display ads. The result? New, high-value users discover content and convert
more effectively on your site.
10x more efficient at generating conversions
“VisualDNA’s unique and detailed view of the user allows us to target at an
extremely granular level which is vital when trying to find key differentiators and
unique audiences.” Danny Hopwood, Director of Product, VivaKi
[email protected] | +44 (0) 207 749 0234 | www.visualdna.com/why
Data onboarding
VisualDNA creates a new revenue stream for publishers
3
1
VDNA O
CIG
OFFLINE
2
IN
OFFL
Datab
ase
S
OOKIE
LIVE C
NLINE
E
ONLINE
lDNA
300M
Visua
CIG O
FFLINE
43.5
M
MAR
INDI KETABL
VIDU
E
ALS
4
VDNA ONLINE
We enable publishers to better understand their users in order to increase advertising revenue and personalise content
by mapping their online audiences with valuable first party offline data from Callcredit (one of the three licensed credit
bureaus in the UK).
ABOUT
TH
43.5 million
marketable ind
ividuals
el
Chann
nce
Prefere
Household
Composition
l
Marita
Status
Credit
Risk
Age
ABOUT THEIR HOUSEHOLD?
L?
IDUA
E INDIV
ce
Insuran tes
al Da
Renew
Presence and
Age of Children
Household
Income
26 million
households
ial
Financ r
u
Behavio
Social
Class
Length of
Residency
30 million
emails
Lifestage
15 million
mobiles
ement
Engag ology
hn
c
e
T
h
wit
Property Type, Tenure,
Size and Council Tax Band
20 million
landlines
Data security
Protect your data
We do not collect data from your site
Retain your audience
We do not resell your audience data to be used elsewhere
Preserve your sales channels
We do not create a direct sales channel conflict
[email protected] | +44 (0) 207 749 0234 | www.visualdna.com/why
Case study:
80%
started after
clicking on
the ad
1. Visitors clicked on display ads promoting
The Telegraph Life Quiz
70%
viral sharing
3. They then received dynamic personality
feedback and personalised content
recommendations on Telegraph.co.uk
85%
completion
rate
2. Then took the image-based quiz via an
iFrame inside the website
10,000+
quizzes taken
in 2 months
4. The Telegraph received enhanced audience
insight via WHY and highly accurate profiles
for advanced targeting capabilities
[email protected] | +44 (0) 207 749 0234 | www.visualdna.com/why