The Socially Smashing Facebook Marketing Plan 1. Custom Vanity URL a. www.facebook.com/sociallysmashing/ 2. Edit personal FB profile Information box: a. Add your USP b. Call to action: “Ask your home improvement questions on our fan page” “Create your own 3. Edit your Fan Page Information box: a. Include your USP b. Include a call to action like: “Ask your home improvement questions here” 4. Add your facebook URL to your website a. Have your web designer Google and use the “Find us on Facebook Icon” b. Add this to your page in the header or footer. Link it to your web page 1. 5. Add the Facebook “Like” box to your website a. Example:www.sociallysmashing.com b. Have your web designer go to: www.facebook.com/plugins 1. Add your FB URL 2. Width, click get code 3. Copy and paste the code to the sidebar of your website 6. Add Facebook URL to your business cards and all marketing collateral 7. “Suggest” your page to your FB Friends a. Go to your page b. Click on Suggest to Friends c. Select all d. Add a personal message The Socially Smashing Facebook Marketing Plan 8. Social Networking a. Research and find prospective customers & centers of influence on Facebook b. Example: 1. Find them on Chamber of commerce groups and pages, BNI, Meetup.com 2. Realtors, c. How to; 1. Max of 15 friend requests per day 2. Personal message (idea) 1. Hey (name) what do you think about the CTREIA group so far? 9. Fan Page Re-Launch a. Use your email newsletter to promote the launch of your fan page b. Use your fan page as an excuse for all of your customers to check out your new site c. Value 1. Encourage them to ask questions 2. Upload any pictures of their home 3. Write a review for you 4. Ask them to check out the new design and to see the video of you. 1. People are super curious about videos and they would literally go to the site just to see how good your video came out. 5. Ask them to join your community and like your page d. Give away gift certificates to the 100th and 150th fan 1. For your services 2. For a local restaurant 10. Review Tab a. Make this part of your sales cycle b. Ask for a review on FB after each completion of a job. 1. Do you send them a thank you letter after the project is done 1. If not, start. If so, add a page about joining your fan page and leaving a review. 1. Focus on the fact that you build your business through word of mouth and that it would really help you. 2. People need to know where to go, and where to click etc. Make it easy for them. 1. Give them the URL, and tell them to click on the “like button” 2. Then click on the “review tab” The Socially Smashing Facebook Marketing Plan 3. Write the review and hit submit. This is what all of their friends will see… The Socially Smashing Facebook Marketing Plan 11. Clients Uploading Photos have the same viral “people casting effect” as a review. a. Work this into your sales cycle b. Can you get your clients to upload their photos to Facebook? Just ask 12. Centers of Influence a. Reach out to those other professionals who use you most and ask them to suggest your page to their friends b. Example: Realtors 1. If you work with some…have them suggest your page to their friends. Talk about a great testimonial. 13. Engagement Strategy: a. Answer questions as often as they come in. If a question appears you’ll want to get to it within 24 hours. b. Be sure to answer ALL questions and mention their name. “Hi Sandy, - here’s how I would fix that etc” 1. If multiple people comment: 1. @bob - …. 2. @Chris… c. Post all of your photos 1. Take pics with clients and then post them 2. Take pics of jobs and post them d. Try to have at least 1 status update per day whether it be a picture or written text 1. Ask yourself…what would be helpful, valuable or interesting to my customer base? 1. It’s the “What’s In It For Me?” That’s all people care about so put yourself in their shoes e. Doing these status updates daily will keep you top of mind and increase the amount of referrals that you get f. “Send an Update” at least once a week. 1. This is literally like an email on FB 2. Go to your fan page…click “edit page” then click on “send an update” on the right hand side 3. Maybe you want to coordinate your update with your newsletter. g. Resource 1. Use www.Hootsuite.com to set up all of your status updates a month in advance. The Socially Smashing Facebook Marketing Plan 14. Targeted Friend Adding a. Identify specific groups that your customers or centers of influence are in b. Add them as a friend on your personal profile c. Suggest that they join your page 15. Advertising a. Spend $10 a day and target realtors in Farmington Valley for example Talk to you soon, Nicole Jolie CEO http://SociallySmashing.com call / text: 408 515 4664 Let’s connect!!!