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GLOBAL INDUSTRY INSIGHT:
Baby Diapers Market Size, Share, Development, Growth and Demand
Forecast to 2020
Global Baby Diapers Market Size, Share, Development, Growth
and Demand Forecast to 2020
A steady growth in the birth rate of developing regions, increasing affluence and upsurge in per capita income
spending, along with the introduction of eco-friendly and bio degradable diapers, are the major drivers of the
global baby diapers market. Moreover, the markets in developing regions have high growth potential and low
market penetration of baby diapers.
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A baby diaper is a type of underwear that is worn by infants, to prevent bedwetting and those have problems with
bladder control. The standard perquisites considered for baby diaper users, are design features and leakage
prevention that convey perceived comfort, and enhanced fit. Diapers are made of synthetic non-reusable
materials or cloth. Cloth diapers are made of layers of materials, such as cotton, bamboo, hemp or microfiber and
can be washed multiple times and reused. Disposable diapers comprise absorbent or porous chemicals, and are
discarded after use. Cloth diapers are reusable and can be made from man-made materials, natural fibers, or a
combination of both.
On the basis of product type, the global baby diaper market can be segmented into cloth diapers, training nappy,
swim pants, disposable diapers, and biodegradable diapers. The disposable diapers segment can be further
categorized, into ultra-absorbent disposable diapers, super absorbent disposable diaper, regular disposable
diapers, and bio-degradable disposable diapers. The cloth diaper segment can be classified into, fitted cloth
diapers, flat cloth diapers, all-in-one cloth diapers, pre-fold cloth diapers, and others. Due to features, such as
range of ergonomic shapes and sizes, ultra-absorbency, disposable diapers segment dominated the global baby
diapers market, in 2014 with approximately 66% share. The re-usability and environmentally friendly features of
cloth diapers is expected to drive substantial market growth, and thereby influencing the global baby diapers
market.
Furthermore, growing developments on diaper thinning is a major opportunity, which is expected to influence the
global baby diapers market. The manufacturers of disposable baby diapers are continuously focusing on product
thinness, so that they ensure optimal comfort to users, while the environmental effect of product gets minimized.
To achieve this thinness, manufacturers are dependent on highly permeable cores engineered with extraordinary
levels of superabsorbent polymers and declining levels of bulkier materials, such as fluff pulp. Fluff pulp is a type
of chemical pulp, which comprises of long fiber softwoods. Essential parameters for fluff pulp include water
absorbency and bulk material.
The decreasing birth rate in developed countries and increasing environment and health concern, are some of the
factors hindering the growth of the global baby diapers market. Geographically, increasing awareness, growing
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Global Baby Diapers Market Size, Share, Development, Growth
and Demand Forecast to 2020
purchasing power, and improved supply-side infrastructure in rural areas, have influenced the growth of the AsiaPacific diapers market.
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Procter & Gamble dominates the global baby diapers market, due to its comprehensive product line. Major
competitors in the global baby diapers market, include Procter & Gamble, KCWW, Svenska Cellulosa
Aktiebolaget SCA, HengAn.com, Unicharm Corporation, Kao Corporation, American Baby Company, and A&B
Wiper Supply, Inc. To meet the dryness and design demand of users, Svenska Cellulosa Aktiebolaget SCA, and
Unicharm Corporation are launching unique, feature enhanced products, which is further expected to drive the
global baby diapers market. Apart from launching superior products, companies are also focusing on inorganic
growth strategies, such as collaborations and acquisitions with other manufacturers. Domtar Corporation acquired
Associated Hygienic Products LLC, in 2013 to enhance its product portfolio.
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