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expand a collection of books by LGBT authors,
giving them shelf space they might not get anywhere else. It brings LGBT authors to Atlanta for
in-store appearances. It also allows them to hire
more LGBT employees from around Atlanta.
“It’s about supporting your own,” says AGLCC
board member Glen Paul Freedman. “We have
a choice.”
Shopping For
EQUALITY
Groups like the AGLCC and Out & Equal Atlanta
help generate support for LGBT businesses and
non-profits as well as work with corporations to
help them adopt a more LGBT-inclusive employment policy. Organizations like these work to
make positive changes within the businesses in
our community.
But not all businesses have a rainbow flag hanging outside their door, so how do we make sure
our money is not going to those who discriminate against us?
A recent AGLCC project involves assisting and
encouraging corporations in completing the Human Rights Campaign’s Equality Index, which
provides yearly ratings of businesses based on
their policies relating to LGBT employees.
T
By Patrick Saunders
he charming guy behind the register greets
you before the door has even closed behind
you, making the traffic noise from 10th and
Piedmont all but disappear. As you walk past
the lounge and photography books, the owner
Philip Rafshoon buzzes by with a smile and a
hello. The smell of various sweets and brewing
coffee tantalizes your senses as you walk past
two gals exchanging digits.
You’re in Outwrite Bookstore,
and by picking a gay-owned
business over a national chain,
you’re not just making a simple
purchase, you’re answering a
call to action.
In its eighth year, the Equality Index includes
nearly 600 corporations and has a “Buying for
Equality” iPhone app so LGBT consumers will
know which brands to put their money behind.
(Hint: stopping by Chevron in your VW Jetta is
better for our community than gassing up your
Altima at Exxon.)
It’s an ongoing process that helps our community become better informed about where our
money is going, - and how we spend it in the
future.
It’s about
supporting your
own...
We have a choice.
The Atlanta Gay and Lesbian
Chamber of Commerce states
this is “Advocacy through Economics”. Their
mission statement emphasizes the importance
of supporting LGBT-owned and LGBT-friendly
businesses.
While the purchase at a national chain sustains
profitable business, the money from the Outwrite purchase does much more. It will help to
“The success of one of us is the
success of all of us,” says AGLCC
Immediate Past President Sheila
Merritt. “Not just for our LGBT
constituency but certainly for our
allies.”
Merritt looks at supporting LGBTowned and LGBT-friendly businesses as a group mission, one
that none of us can afford to miss out on.
“If our family and our friends and supporters are
successful, they will in turn be able to support us
as well,” she says.
“The power of speaking with your purse strings
is really important.”