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Marknadsundersökningens Dag
PROGRAM
Rival, Mariatorget 3 TORSDAG 14 MARS, 2013
08.00
S TA R T O F R E G I S T R AT I O N
Coffee and sandwich in the exhibition area.
9.00
Introduction
V E M Ä R D U O C H VA R F Ö R S K A L L J AG B R Y M I G ? Workshop in “Maria”
9.45
Jacqueline Kothbauer, Mediababe
Jacqueline Kothbauer, Mediababe
U N PA C K I N G T H E M E A N I N G O F VA LU E
Martin Oxley , BuzzBack Europe
DEN FÖRÄNDRADE SPELPLANEN
Jan Unkuri, Augur , Mikael Eriksson Björling, Ericsson
10.40
Jacqueline Kothbauer,
Mediababe
COFFEE IN THE EXHIBITION AREA
S H O R T P R E S E N TAT I O N B Y C O N F I R M I T
11.00
OPINIONSUNDERSÖKNINGAR OCH POLITISK MARKNADSFÖRING
Olle Wästberg, Wastberg Communications; Arne Modig, Calmando Utbildning AB;
Paul Baines, Cranfield School of Management
12.00
PRISUTDELNING
Årets Marknadsundersökare, Årets Undersökningsköpare och Årets nykomling
Kort föredrag av Årets nykomling
12.15
LU N C H – B O O K S I G N I N G I N S P E A K E R S C O R N E R
13.15
T H E U G LY R E A L I T Y O F M A R K E T R E S E A R C H F O R I N N O VAT I O N
Costas Papaikonomou, Happen
Workshop in “Maria”
C O - C R E AT I O N M E D S O N Y M O B I L E
13.45
Emma Brännström, YouGov; Lotta Crona, Sony Mobile
Olle Wästberg,
Wastberg Communications
Emma Brännström, YouGov
Costas Papaikonomou, Happen
14.10
Surveyföreningen presenterar
10 BUD OM HUR EN UNDERSÖKNING GÖRS OCH BEDÖMS
Jan Strid, Göteborgs universitet
W E B B PA N E LU N D E R S Ö K N I N G A R – M E N K VA L I T E T E N DÅ ?
Mats Nyfjäll, Statisticon
Moderator: Joakim Malmdin, Surveyföreningen och SCB
Lotta Crona,
Sony Mobile
14.50
R E S E A R C H N O W B J U D E R PÅ K A F F E O C H TÅ R TA
– Coffee and cake sponsored by Research Now
S H O R T P R E S E N TAT I O N B Y M I P R O
15.20
OLIK A METODER – LIK A RESULTAT? HUR STOR A ÄR EGENTLIGEN
SKILLNADERNA MELLAN TELEFON, WEBB OCH POST?
Johan Martinsson, Göteborgs universitet
GULDSPONSORER:
Workshop in “Maria”
15.35
ESOMAR presents:
Johan Martinsson, Göteborgs universitet
Methodologies and Standards
What Consumer Do – Not What They Say
They Do! Guilty or not Guilty?
RESEARCH IN A WORLD WITHOUT QUESTIONS
Tom Ewing, BrainJuicer Labs, UK
Moderator: Finn Raben, ESOMAR
T H E H I S TO R Y O F M E N ’ S U N D E R W E A R :
HOW SCIENCE AND SOCIETY
C H A N G E C AT E G O R I E S
Dave McCaughan, McCann Tokyo
16.50
Dave McCaughan,
McCann Tokyo
WRAP-UP
W O R K S H O P S I N “ M A R I A”
9.45
13.45
15.35
S I LV E R S P O N S O R E R :
Costas Papaikonomou,
Happen
Jacqueline Kothbauer, Mediababe
Costas Papaikonomou, Happen
Johan Martinsson, Göteborgs universitet
NB! All workshop starting times are approximate. Workshops start as soon as
possible after the speaker has finished her/his presentation in the main
auditorium and continue for as long as the speaker and the participants want.
BRONSSPONSORER:
17.00
Join us for a networking drink at the Rival coctail bar upstairs from the main auditorium,
while we are waiting for the party buses to arrive.
18.00
All of you holding a ticket for the evening party are most welcome to Restaurang Atrium at
Nationalmuseum, Södra Blasieholmshamnen 2.
Welcome drinks are served from 18.15, followed by dinner and entertainment.
Buses depart for the evening party on Hornsgatan, outside Rival, as soon as they are full,
around 18.00.
23.00
Norstat once again welcomes clients, potential clients, new and old competitors and all
others to the traditional afterparty. There is space for EVERYBODY in our offices on Gamla
Brogatan! We open the doors when the activities at Atrium begin to come to an end. Buses
will take us from the restaurant to our premises near Hötorget! Follow the nearest Norstat
person around 11pm.
PA R T N E R S :
M E D I A PA R T N E R :