EXHIBITOR MANUAL
Design Engineering Expo (DEX)
Mississauga Convention Centre
Mississauga, Ontario, October 28, 2014
www.dexexpo.com
Dear Exhibitor:
We are pleased to welcome you to the Design Engineering Expo in Mississauga, Ontario. We
look forward to making this tabletop show a successful experience for you and your company.
This manual is designed for your convenience and contains the necessary information for your
participation in the show. We strongly recommend that you read this manual carefully to
familiarize yourself with all of its contents to help you in preparation of your booth. Enclosed is
a list of the official show contractors and suppliers. Please place your orders early to ensure
availability of desired items and to maximize cost savings.
It is important that the Exhibitor Manual be given to the person directly responsible for
participation in the show. Your assistance in meeting deadlines is greatly appreciated.
We would like to make your participation at the Design Engineering Expo Mississauga 2014
both successful and enjoyable. If there is any information that you require, or questions we can
answer, please do not hesitate to contact us.
Sincerely,
Alan MacPherson, Publisher,
Design Engineering magazine
EXHIBITOR MANUAL
Design Engineering Expo (DEX)
Mississauga Convention Centre
Mississauga, Ontario, October 28, 2014
www.dexexpo.com
Last Updated 23/09/2014
TIPS FOR A SUCCESSFUL SHOW
Before the Show…

Read your Exhibitor Manual – It contains all the details, regulations and forms you will need to be prepared
on-site. The exhibitor manual is available online by visiting the DEX website:
DEX: http://www.dexexpo.com/exhibitors/exhibitor-manual/

Certificate of Insurance - Note that each exhibitor must submit a certificate of insurance coverage for their
booth/table, no exceptions. To purchase insurance click here: http://goo.gl/KVViWc

Important Dates – Use this form as a checklist while planning the details of your participation. Don’t miss a
single deadline or forget to order a service! It will save you both time and money.

Freight – Be aware of shipping deadlines to avoid late or unnecessary charges. Use preprinted labels to
ensure proper delivery of your items.

Exhibitor Registration – Register your exhibit staff easily using the online link. It’s quick and easy and will save
you time on-site. Visit the online exhibitor manual, Exhibitor Registration tab.

Advertise and Promote – Use online marketing, newsletters, direct mail, e-cards, press releases,
telemarketing, industry publications and more to get the word out about your participation in the show. Visit
the website to get logos and ideas to promote your company at the show.
During the Show…

Interact with Attendees – Make an effort to greet all attendees with a polite and outgoing attitude. Be
proactive! Don’t sit, read, eat or talk on the telephone in your booth – you might miss out on potential
prospects.

Lead Retrieval – Keep track of the attendees who visit your booth so you can contact them later. Lead
management can be one of the most important components of a successful show. There is an order form that
you can download to rent a lead retrieval system that can help you with collecting this information. Check
the Exhibitor Forms tab on the website: http://www.dexexpo.com/exhibitors/exhibitor-manual/

Provide Incentives – Give attendees a reason to visit your booth! Promote a new product by handing out
giveaways, hosting a special party, or offer drinks and snacks. Be creative in your promotions and draw
quality visitors to your booth.
EXHIBITOR MANUAL
Design Engineering Expo (DEX)
Mississauga Convention Centre
Mississauga, Ontario, October 28, 2014
www.dexexpo.com
Last Updated 23/09/2014
After the Show…

Follow Up with your Leads – Contact the attendees who visited your booth. Send them more information about your
products and maintain the relationship you developed at the show. Often times the key to your success at a trade show
depends on how you follow up with your leads.

Evaluate your Participation – Determine what types of promotion worked for increasing booth traffic, etc. Analyze the
overall success of the show – learn from your mistakes as well as your success!

Post-Show Meeting – Arrange a meeting after the show with your sales, marketing and operations team. Discuss your
follow up plan, what worked, and what you can improve on to increase your recognition and sales.
Anytime…

Questions? Feedback? – Contact us anytime! Look for the Show Management contact information in this manual or
send an email to: [email protected]
Important Dates and Schedule
Exhibitor Move-In:
Monday October 27, 2014
To be announced
Tuesday October 28, 2014
7:30 a.m. – 9:30 a.m. (Hand Carry Only - no exceptions)
Onsite Contact: Melissa Ho 416-510-6833
Keynote Speakers *new
Tuesday October 28, 2014
9:15 a.m. – 10:00 a.m. | 12:00 p.m. – 12:30 p.m.
DEXTalks *new
Tuesday October 28, 2014
10:00 a.m. – 4:00 p.m.
Trade Show Hours:
Tuesday October 28, 2014
10:00 a.m. – 4:00 p.m.
Exhibitor Move-Out:
Tuesday October 28, 2014
4:00 p.m. – 6:00 p.m.
Note: all exhibit booths must be removed from the facility no later than 6:00 p.m.
Exhibit booths left on show floor after that time may be subject to additional fees.
EXHIBITOR MANUAL
Design Engineering Expo (DEX)
Mississauga Convention Centre
Mississauga, Ontario, October 28, 2014
www.dexexpo.com
Last Updated 23/09/2014
Show Location
Mississauga Convention Centre
75 Derry Road West
Mississauga ON L5W 1G3
Tel: 905-564-1920
Fax: 905-564-2399
Website:
http://mississaugaconvention.com/
Directions:
http://goo.gl/FBoRXe
Inclusions & Show Floor
Tabletop Display
Approximately 5ft x 8ft Booth Space
8 ft x 2 ft Skirted table and two chairs
Show Floor
Flooring: Carpeted (blue / gold pattern)
** Insurance, Electrical, Internet, Lead Retrieval and
AV must be arranged separately.
Must not exceed 8’ width and 8’ height. Total depth is 5’.
Additional Services
Additional Services are not included with the cost of your exhibit. To place an order please contact the
following suppliers :
Electricity, Furnishing….…………………………………..Freeman A/V…………………………………………………………Please inquire
Insurance………ExhibitorInsurance.com or PAL Insurance Internet…….……………………. Business Information Group
Shipping/Transportation………………………………….Freeman Lead Retrieval………………………………………………..Conexsys
EXHIBITOR MANUAL
Design Engineering Expo (DEX)
Mississauga Convention Centre
Mississauga, Ontario, October 28, 2014
www.dexexpo.com
Last Updated 23/09/2014
Restrictions
-
Stand-up signage and/or display backdrops allowed behind table. Must not exceed 8’ wide and 10’ tall.
-
As per your contract, all display items must be situated ON the table and cannot be more than 5 feet
above the table. Items too large to fit on the table will not be permitted.
-
Any oversize or heavy items must be pre-approved by show management prior to the start of move-in.
-
A floorplan with your booth number will be available onsite at the Exhibitor Registration Desk.
Show Management Information
For Exhibit Sales, Sponsorship or Media Inquiries
Exhibitor Billing/General Inquiries
Alan MacPherson
Publisher / Show Manager, DEX
Tel: 416-510-6756
E-mail: [email protected]
Melissa Ho
Event Coordinator
Tel: 416-510-6833
E-mail: [email protected]
Taebah Khan
Account Manager
Tel: 416-510-5230
E-mail: [email protected]
Sim Frayne
Sr. Event Coordinator
Tel: 416-510-6867
E-mail: [email protected]
Business Information Group
80 Valleybrook Drive
Toronto, ON M3B 2S9
Tel: 416-510-6833
Fax: 416-510-5133
Toll Free: 1-800-268-7742 x6833
Tiffany Gin
Event Coordinator
Tel: 416-510-5211
E-mail: [email protected]
Stephanie Chiang
Event Manager
Tel: 416-510-5244
E-mail: [email protected]
EXHIBITOR MANUAL
Design Engineering Expo (DEX)
Mississauga Convention Centre
Mississauga, Ontario, October 28, 2014
www.dexexpo.com
Last Updated 23/09/2014
Official Service Contractors
Official Show Decorator
Furnishings, Material Handling Services
Freeman
61 Browns Line
Toronto, ON M8W 3S2
T: 416-252-2420
Email: [email protected]
Web: www.freemanco.com
Shipping & Customs Brokerage
Shipping and Transportation
Freeman
61 Browns Line
Toronto, ON M8W 3S2
T: 1-877-478-1113
Email: [email protected]
Web: www.freemanco.com
Audio Visual & Computer Rental
Please inquire:
Melissa Ho / Tiffany Gin
Business Information Group
Tel: 416-510-6833 / 416-510-5211
Email: [email protected] /
[email protected]
Electrical
Freeman
61 Browns Line
Toronto, ON M8W 3S2
Tel: 416-252-3361
Email: [email protected]
Web: www.freemanco.com
Internet
Melissa Ho / Tiffany Gin
Business Information Group
Tel: 416-510-6833 / 416-510-5211
Email: [email protected] /
[email protected]
Exhibitor Insurance
Brokers Trust Insurance Group
434 North Rivermede Rd, Unit 3
Concorde, ON L4K 3M9
Tel: 905-695-2971
Fax: 905-760-2260
Online Ordering Link: http://goo.gl/PQ6r0U
Conference Registration or General Inquiries
Melissa Ho / Tiffany Gin
Business Information Group
Tel: 416-510-6833 / 416-510-5211
Email: [email protected] /
[email protected]
Lead Retrieval
Conexsys Registration
7050B Bramalea Rd, Unit 34
Mississauga, ON L5S 1S9
Tel: 905-405-8415 Toll Free: (800) 661-5319
Fax: 905-405-9870
E-mail: [email protected]
Web: www.conexsysregistration.com
EXHIBITOR MANUAL
Design Engineering Expo (DEX)
Mississauga Convention Centre
Mississauga, Ontario, October 28, 2014
www.dexexpo.com
Last Updated 23/09/2014
At-A-Glance
What your Exhibit Booth includes:
Approximately 8ft by 5ft by Space, an 8ft x 2 ft table and two chairs. Floor is already carpeted.
Total Exhibit Space: 8’ width x 5’ depth x 8’ height
Move-In & Move Out
***MANDATORY SAFETY SHOES***
To provide a safe working environment for everyone on the show floor, during move-in and move-out all
individuals must wear proper footwear. Absolutely no sandals, heels, flip-flops, or ballet flats. There are
NO EXCEPTIONS to this policy.
Insurance – Insurance is due October 14th, 2014
Each exhibitor is responsible to carry mandatory insurance for the duration of the show. Most exhibitors
are able to coordinate insurance through your carrier. Otherwise insurance can be ordered online
through Brokers Trust Insurance Group http://goo.gl/KVViWc or through PAL Insurance (see online
form). You will not be permitted on the show floor without insurance. To download a copy of the
insurance requirement, go to: http://www.dexexpo.com/wp-content/uploads/2014/09/ExhibitorInsurance-Information-DEX-Mississauga.pdf
Submit your completed certificate by fax to: 416-510-5133 or email to [email protected].
Due October 14th, 2014
Furnishing and Material Handling
Official Show Decorator is Freeman. Show Decorator Order Forms coming soon.
Shipping
Advance Shipments
Mississauga Convention Centre does NOT accept any advance shipments. Advanced shipments must be
sent directly to Freeman. Show Decorator Order Forms coming soon.
Onsite Shipments & Return Shipments
Shipping arrangements must be made in advance. Show Decorator Order Forms coming soon.
Exhibitor Registration
Exhibitor Tradeshow Registration: Register your exhibit staff easily using the online link. It’s quick and
easy and will save you time on-site. Go to “Exhibitor Registration” tab on our online Exhibitor Manual.
EXHIBITOR MANUAL
Design Engineering Expo (DEX)
Mississauga Convention Centre
Mississauga, Ontario, October 28, 2014
www.dexexpo.com
Last Updated 23/09/2014
Entry into the show
Show Management reserves the right to refuse admission to the show to any visitor, exhibitor, or
contractor who, in the opinion of Show Management is unfit, intoxicated or in any way creating a
disruption of the show. No persons under 16 years of age are permitted, including move-in/move-out.
Parking
There is no charge for parking at the Mississauga Convention Centre.
Marketing
Invitations and other marketing tools are available on our website. For more information go to:
DEX: http://www.dexexpo.com/exhibitors/exhibitor-manual/
Click on Marketing.
EXHIBITOR MANUAL
Design Engineering Expo (DEX)
Mississauga Convention Centre
Mississauga, Ontario, October 28, 2014
www.dexexpo.com
Last Updated 23/09/2014
Accommodation & Travel
HOTELS
There are two hotels within close proximity of the Mississauga Convention Centre offering preferred
rates for attendees and exhibitors of the Design Engineering Expo 2014:
Staybridge Suites Toronto Mississauga
6791 Hurontario St, Mississauga, ON L5T 2W1 Tel: 905-564-6892
Rate per night: Studio King Suites $124.99, One Bedroom Suites $144.99 (No Expiry)
Please making booking by phone 905-564-6892 using the Event Name Business Information Group.
Holiday Inn Express Toronto Mississauga
40 Admiral Blvd, Mississauga, ON L5T 2W1 Tel: 905-795-1011
Rate per night: 2 Queen Beds $99.99, 1 King Bed Jr. Suite $99.99 (No Expiry)
Please make booking by phone 905-795-1011 using the Event Name Business Information Group or
book online at www.igj.com/holidayinnexpress using promo code 10031442 on the left hand side of the
page.
DISCOUNTED AIRFARE
Air Canada
Air Canada is pleased to offer delegates of the Design Engineering Expo a 10% discount off their best
available regular fare at the time of the booking (excluding web fares and seat sales pricing). To book a
flight with the promotion code, access www.aircanada.com and enter the promotion code in the search
panel. The promotion code is MFJG9671. The booking must be made to Toronto, YYZ (ON) for travel
within Canada and the U.S. The travel period begins Monday, October 20 and ends Tuesday, November
4, 2014. Discount not applicable to Tango rates or Executive Class lowest bookings.
ENJOY THE SHOW!
EXHIBITOR MANUAL
Design Engineering Expo (DEX)
Mississauga Convention Centre
Mississauga, Ontario, October 28, 2014
www.dexexpo.com
Last Updated 23/09/2014
Important Deadlines
Form/Deadline
Hotel Reservation Discount Deadline – Staybridge
Hotel Reservation Discount Deadline – Holiday Inn
Freeman Discount Price Deadline
(all furnishings, Electrical)
Advance Shipment Discount Deadline
Insurance Certificate Due
Lead Retrieval Order Form (Advance Pricing)
Exhibitor Badge Registration Closes (Online Link)
Internet Order Form
Exhibitor Move Out & Return Shipments
Date
No expiry
No expiry
October 14, 2014
October 17, 2014
October 24, 2014
October 24, 2014
October 28, 2014
(4pm-6pm)
