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Training Manual
Better Way Imports
201 W Washington Ave, Ste. 100
Zeeland, MI 49464
Table of Contents
Greetings and Welcome to the Better Way Imports Team! ............................................... 3
A Better Way to Freedom ................................................................................................. 5
Better Way Imports Directory ............................................................................................ 6
FAST START – A Program to Help New Freedom Fighters ............................................. 7
Getting Started Checklist .................................................................................................. 8
Words That Work For Bookings ...................................................................................... 10
Close the Deal, Not the Door! ......................................................................................... 11
Sponsoring FAQs ........................................................................................................... 15
Thought Starters for New Freedom Fighters .................................................................. 17
Sponsoring at Parties ..................................................................................................... 18
The Announcement Party ............................................................................................... 19
What’s In It for Our Hostesses? ...................................................................................... 22
Hostess Rewards............................................................................................................ 23
Hostess Coaching........................................................................................................... 24
Party Outline ................................................................................................................... 30
Partners .......................................................................................................................... 31
Sample Policy ................................................................................................................. 34
Referral Program ............................................................................................................ 35
Acceptance of Credit Cards for Customer Payments ..................................................... 36
Using the Freedom Fighter Form to Place Customer Orders ......................................... 37
Additional information on the web ................................................................................... 37
BUY BETTER CLUB....................................................................................................... 39
BBC CREDIT CARD AUTHORIZATION FORM ............................................................. 40
Resources for Combating Human Trafficking ................................................................. 41
Freedom Fighter Agreement Form ................................................................................. 42
Freedom Fighter Promotion Policies............................................................................... 46
FORMS
Hostess Wish List ........................................................................................................... 49
FAST START CLAIM FORM .......................................................................................... 50
LIST OF 100 ................................................................................................................... 51
Guest List ....................................................................................................................... 52
Party Checklist ................................................................................................................ 53
Better Way Imports Exchange Form ............................................................................... 54
Open Date Sheet for Better Way Imports Parties ........................................................... 55
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Greetings and Welcome to the Better Way Imports Team!
You made a terrific decision to join a great company, become a modern-day abolitionist,
and build a business selling beautiful products which provide freedom to hundreds of
women around the world. You’ll be reaching out and extending the hand of God to
women around the world who have been rescued from prostitution and slavery. With
each product you sell, each party you hold, each new Freedom Fighter you sponsor, you
will be spreading a powerful message of hope -- “Doing Good.” As a Freedom Fighter,
you will be living the American Dream here in this country, launching a home-based
business that is flexible, fun and lucrative -- “Doing Well.”
By now you have received an e-mail from the home office with your ID and login
information. You’ve probably looked at our websites, logged into the Freedom Fighter
form and maybe even called your sponsor to schedule a training session. Hopefully,
your announcement party is scheduled and you are ready to get started. This is such an
exciting time for you! At Better Way Imports, we have a philosophy that our business is
all about freedom. Keeping things simple is one way we give you the freedom to run
your own business, be your own boss, and put your own special imprint on the world.
We work hard to make being a Freedom Fighter simple, fun and easy. We provide you
with training, support and great customer service. Our home office team is genuinely
interested in helping make your relationship with BWI one you enjoy and treasure.
In the spirit of keeping things simple, we have provided all the basics you need to get
your business started with the tools in your Business Building Kit and online. Please do
these four things ASAP:
1. Read through all the documents in this Business Building Kit and begin to
familiarize yourself with the products, materials and training information. You’ll
begin to learn who to contact, what to say, how to book parties, what to do at
those parties, and how to sponsor others to join you as Freedom Fighters so you
can have the biggest impact possible to combat human trafficking.
2. Go online to view training materials about your account at
http://freedom.betterwayimports.com. Once there, click on “My Account” and
login with your email and password (sent to you in your welcome e-mail). Then
under the subheading “Freedom Fighter,” select “Training Materials.”
3. Once you’ve logged into the Freedom Fighter site listed above, you can get to
our online ordering system, also known as “The Form.” You can also go
directly to the login screen for “The Form” at http://ff.Better
Wayimports.com/order.php. This is where you will enter your orders.
4. Contact your sponsor, if you haven’t already done so, and schedule a
training session. While you can become pretty familiar with things by reading
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the information in this Business Building Kit and online at the two websites listed
above, you need to complete a training session with your sponsor or a Director.
Our public website is www.betterwayimports.com. Feel free to check out this website,
but also know that all the information you need to launch your career as a Freedom
Fighter is on the Freedom Fighter site.
Holding parties is easy and fun. While you may be tempted to want to learn everything
and be perfect before you start holding parties, please just jump right in. Your passion
will always be more important than perfection. You can do this. You can make a
difference and help employ women who would otherwise have little or no recourse but to
be swallowed up by human trafficking. Thanks again for joining our team!
Best wishes!
Bill & Joanna Leep
Owners & Founders
Glenn Mills
Sales & Marketing Director
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A Better Way to Freedom
VISION
Better Way Imports will promote the glory of God through operating a business that
seeks to advance the people with whom we associate.
MISSION
Better Way Imports seeks to improve the livelihood of many individuals through
marketing in North America the unique gift and accessory items and durable goods
produced by companies with similar vision in developing countries.
VALUES
We will use practices that are based on Biblical principles.
We will be good stewards of our God given abilities and resources, so we can give back
to our team members in the global community.
We expect a reasonable return on invested energy and capital that corresponds to the
risks we take.
We have intentionally chosen to work with producers in developing countries. We
believe fair trade works, yet we recognize the need for long-term sustainability.
Therefore our partners will be treated fairly, giving respect to the individual culture.
We recognize individuals are vital to our success and seek to ensure each one we work
with is dealt with honorably.
TRUST
Trust requires integrity, caring, alignment, and competence. It is the foundation in all our
relationships. People must know that their welfare and growth is critical to us. Tell the
unvarnished truth. Share information. Honor commitments. We enhance our customer
and supplier’s success.
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Better Way Imports Directory
As a Freedom Fighter, your first contact should always be your Mentor:
Mentor Name: ____________________________________________________
E-mail: _________________________________________________________
Phone: _________________________________________________________
Product Ordering & General Questions: [email protected]
Freedom Fighter Information: [email protected]
Better Way Imports
201 W Washington, Ste. 100
Zeeland, MI 49464
616.648.0900
206.350.5634 – fax
ACCOUNT INFORMATION
Freedom Fighter Form
ID: __________________________
Password: _______________________
Better Way Imports Web Store
ID: __________________________
Password: ____________________
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FAST START – A Program to Help New Freedom Fighters
We want to help every new Freedom Fighter who joins our mission launch a robust
business early in her career. Getting off to a fast start is not only exhilarating, but it
capitalizes on the enthusiasm you have at the very beginning. It can also greatly
influence the income you earn and the difference you can make to others. We also want
to help YOU sponsor new Freedom Fighters. It’s not hard to build a team. Sharing our
mission with others is how you can make the biggest impact. With your help, we will get
closer to achieving our BHAG (Big Hairy Audacious Goal) of rescuing 50,000 women.
FAST START SALES LEVEL 1: Achieve $600 in your first 30 days, and get a $50 cash
rebate. This effectively lowers the net cost of your kit to $149, plus shipping & handling!
FAST START SALES LEVEL 2: Achieve $1800 in your first 60 days, and get a $100
product credit! The $1800 is cumulative. It includes the $600 you sold in your first 30
days.
FAST START SPONSORING: Sponsor 1 or more Fast Start qualified recruit in your first
60 days, and get a $100 product credit! A Fast Start qualified recruit is a new Freedom
Fighter, personally sponsored by you, who achieves FAST START SALES LEVEL 1 in
her first 30 days.
You do not have to earn Sales Level 1 in order to earn Sales Level 2 or Sponsoring. The program is only
available to new Freedom Fighters, not reinstatements. Time period starts when the Freedom Fighter
application is received at the home office and the Starter Kit is shipped, not when the kit is received. To
claim your awards, please fill in the Claim Form in the Forms section at the end of the manual, and submit
it to the home office via email or USPS.
What to do next:
During the first 15 days, you’ll want to complete these important tasks:
Attend an Observation Party with your sponsor or another nearby Freedom Fighter,
if you haven’t already hosted an Awareness Event yourself.
Look through the catalogs, see where products are made, by whom, the quality,
the beauty -- the more you look, the more you will love it!
Go through this Business Building Kit and get familiar with the contents.
Hold your Announcement Party, to get bookings, get sales toward your Fast Start
goal, and to break the ice in front of friends and family who will be understanding that
you are new and who will help you out. That’s right, the Announcement Party is held
ASAP and definitely within 15 days of your start date. And you should be both the
hostess and the Freedom Fighter at your Announcement Party
Complete a training session with your sponsor or her up-line Director.
From day 16 to 30, you’ll want to hold your first parties! Book a party or two into weeks
three and four, with a goal of achieving the FAST START SALES Level 1 and its $50
rebate. At these parties held in weeks 3 and 4, book parties into your first 60 days, with
the goal of selling a total of $1800 in your first 60 days.
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Getting Started Checklist
(Fill this out and then discuss it with your sponsor)
______ Set Your Goals.
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I want to save ____ number of women each month. Each $600 in sales
employs a woman for a year, on average, at our partner companies.
I want to earn $__________ each month.
I will use this money for ________________________________________.
I will hold _______ parties each month. We suggest to book one party a
week or four (4) per month.
______ Set Up Your Team.
Everything is more fun with friends! We suggest you get started with at least
three other people. Who are the three friends you will bring into your business
today?
1. ________________
2. _________________ 3. _________________
______ Set Your Schedule.
I will hold my Announcement Party on _______________________.
We suggest you plan your party approximately 15 days after you submit your
application. More details on your Announcement Party are in the next section.
Select the dates you want to hold additional parties this month and next
month. Write them on the Open Date Sheet (sample provided in the forms
section of this manual.)
______ Attend a Training Session.
I have scheduled a training session with my sponsor or up-line Director for
__________________.
______ Website Review.
I will review the Freedom Fighter Form at http://ff.Better
Wayimports.com/order.php. Use the log in information e-mailed to you by the
home office. This is where you can enter orders for your hostesses and
customers.
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I will also review the training documents on the Freedom Fighter website at
http://freedom.betterwayimports.com
Ideally, these should be done just before you attend a training session with
your sponsor or Director.
______ Set Yourself Up For Success.
Create a list of 100 people you can talk to about your new business as an
abolitionist and Freedom Fighter. Include everyone! There is a sample list in
the Forms section at the end of the manual.
______ Get Off to a Fast Start.
As a new Freedom Fighter, you can get a $50 cash rebate with $600 in sales
in your first 30 days. You can get $100 product credit with $1,800 in sales
sold during your first 60 days. And you can get a $100 product credit when
you sponsor a qualified Freedom Fighter in your first 60 days. A qualified new
recruit joins in YOUR first 60 days and sells $600 in HER first 30 days.
______ I will have $600 in my first 30 days. My 30th day is ___________. The e-mail
you received from the home office lists your start date. This is Day One of
your career as a Freedom Fighter.
______ I will have $1,800 in my first 60 days.
______ I will sponsor a new Freedom Fighter in my first 60 days and help her qualify
with $600 in HER first 30 days.
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Words That Work For Bookings
When you’re making calls to schedule your first parties, there are a few points to keep in
mind. First, you are offering her an opportunity to have a party AND benefit from being
the hostess. She will help women the world over, and she will earn free and discounted
products.
Do say:
“I’d love to do a party for you.”
Don’t say:
“Will you do a party for me?”
Help her make a decision on the date of the party by offering her choices from the dates
you have pre-selected to offer.
Do say:
Don’t say:
“Would a weekday or weekend be better for you?” I have an
open date on either Tuesday the 2nd or Saturday the 10th.
Which date works better for you?”
“When do you want to have your party?” Or “Let me know
when you want to have your party.”
When you’re calling the people listed on your “List of 100” you might try these words:
“Hello Denise. This is Glenda Mills from the gym. I just started a new
business with a new company, Better Way Imports, and I’m very
excited about it because it’s a biblical company that helps rescue
women in third world countries from prostitution and gives them fair
and ethical employment. We have a fabulous line of jewelry, bags,
accessories and other cool products – all made by women who were
rescued from slavery. You appreciate pretty things and I KNOW you
have a great heart so I thought you’d want to be one of the first to have
your own Awareness Event with your friends. I’m only holding 4
parties this month and I wanted to give you first choice on the available
dates. Would a weekday or a weekend work better for you? I have
either (date) or (date) available. Which one would you like?”
If she says YES and sets the date for her party, congratulations! Talk with her about
developing her guest list of 25-30 people and proceed with hostess coaching. Ask her to
send you her guest list via e-mail or snail mail. Set a date/time when she will have this
to you.
If she says NO, invite her to your Announcement Party and ask her for a referral. Don’t
get discouraged. Call the next person on the list. You will hear more people say “no”
than “yes.” Try not to take this personally. “No” really means “not right now.” And every
“no” brings you that much closer to a “yes.” Start to welcome hearing the word “no”,
because you know you are doing your job and you know that you are getting that much
closer to hearing “yes” and helping another hostess share our vision and mission with
her friends.
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Close the Deal, Not the Door!
Here are three simple steps to help you book parties and sponsor new Freedom
Fighters. First, you must have the right attitude. Second, you must be an active listener.
And third, you must help the prospect make her decision. Notice that we did not state
that you need to be an expert on human trafficking, Better Way Imports products, or our
partner companies overseas. Relax; you will learn what you need to know in good time.
Right now, focus on attitude, listening and helping!
STEP #1: It’s All about Attitude!
You are offering and sharing, not pushing. You must believe you have something of
value to share:
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A great hostess program
Wonderful products made by women who were rescued from slavery, and who
are paid a living wage.
A wonderful earning opportunity - running your own, home-based business and
doing something that makes a difference.
The following examples illustrate what we mean by pushing vs. sharing:
Pushing: “Will you please eat these cookies for me? I have to use them up.”
Sharing: “Would you like some warm chocolate chip cookies? I know you’ll like this
recipe.”
Pushing: “I just started a new business with Better Way. Will you please have a party for
me?”
Sharing: “I am so excited about my new business with Better Way! When I thought
about people who enjoy seeing these beautiful products, I thought of you. I’d
love to do a party for you!”
Pushing: “I need a recruit so I can earn some free products from Better Way. Will you
be a Freedom Fighter?”
Sharing: You are so personable! And I can tell your values and heart are in the right
place. You’d be a great Freedom Fighter and could make such a difference.
I’d love to sponsor you!”
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STEP #2: Listen Actively!
When you help enough people get what they want, you will get what you want. The best
way to do this is to listen to others, discover what motivates them and what they want,
and then offer to help them. During hospitality time at your parties, (the first 20 to 30
minutes when guests are arriving, getting refreshments, browsing the catalogs and your
display), you have an important task. Listen carefully for clues that will let you know that
a Better Way Imports business might be perfect for one of the guests or the hostess.
Listen for clues that show you who else would make a great hostess.
LISTEN to find a hostess:
 Oh this is so pretty!
 I see so many things I’d like. It’s hard to choose.
 This was such an eye opener. I had no idea how prevalent human trafficking was
(Any time you hear people at a party discussing human trafficking, they are
potential hostesses!)
 I love mission work and this is kind of like that.
 I love to shop, especially with my friends.
Pay attention to what she shows interest in. Make this your first priority. When someone
decides to have a party, it is as important to find out what they want to get with their free
and discounted product credits as it is to set the date. Sometimes, hostesses need a
little prodding to express any desire for the hostess items. They want to donate as much
as possible to the cause. Let them know that the more products sold and redeemed
through the party, the more women are employed at our partner companies.
LISTEN to find a Freedom Fighter:
 “I’m working so much overtime I have no time for me! “ (need: control of her life).
 “I had to miss another soccer game because I had to work.” (need: flexibility).
 “I just can’t buy anything – my credit card balances are too high.” (need: income).
 I had to hold back tears when you shared the story of one of the women.” (need:
to make a difference).
 “Are you sure you’re not taking advantage of these women? How do you know
they are treated well?” (need: high ethical standards).
 “Sometimes I feel like a chauffeur, driving three kids all over town to their
activities.” (need: a life in addition to children & a fulfilling career).
 “I will pray for these women. This was such an eye opener.” (need: to seek
God’s guidance and design a career and a life that fits her values).
Pay attention to what people say. They are often thinking out loud and giving you
excellent clues. Actively listen to her needs, and then show her how Better Way Imports
can help her solve her problem or meet her need. You don’t need to explain every detail
of the business to every person. Focus on HER wants and HER needs. If she just
wants to find a way to be a good wife and mother and still have a career, then talk about
that.
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STEP #3: Close The Deal!
Book that party!
At the party, the guests have learned a little about human trafficking and our “Better
Way” solution. They’ve seen, touched, and felt the products. They’ve met you, a real
Freedom Fighter. There is no better time than right at the party to close the deal and
book the party. Your mission is to get the date set ASAP and get it on your schedule.
Help her set the date by offering choices:
She says: “I’d like to have a party, I just don’t know when. I need to look at my calendar
and ask around a little.”
You say: “I understand. Thinking of you and your friends, do you think a weekday or a
weekend would be best?”
If she says weekend, then ask,
“Would Saturday morning or afternoon or evening be
better?”
If she says weekday, then ask
“Would Tuesday or Thursday be better?”
Sponsor A New Freedom Fighter
If someone is interested in becoming a Freedom Fighter, find out what she wants first. Is
it income? Enough money to make a car payment? Is she motivated by our mission
and wants to help? Take her interest and translate it for her. If she needs income, show
her how holding a party a week can help her achieve her goal. Break it down for her.
“Four $600 parties a month would get you to $2,400 in sales and you’d
make 27% on that, or $648. Plus, you’d make 3% of the sales of anyone
you sponsor. Even after paying business expenses you would bring in
about $550 or $600 each month.”
If she is more motivated by our mission, translate her interest into the impact she would
have: “If you held a $600 party each week, over the course of a year you would be
responsible for employing four dozen women for an entire year!”
Keep it simple and talk about what interests her. Don’t overwhelm her with everything
you know about Better Way Imports or human trafficking. Usually, the less information
shared the better. Instead, ask questions of her. Listen to her responses and…
Keep the conversation going. Try to sign her up right then and there. Don’t say, “take
this information home and I’ll call you next week to see if you have any questions.” If
you do this, your chances of sponsoring her will be greatly diminished. Instead, keep the
conversation going.
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Common concerns a prospect might raise include:
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“I don’t know if I can do this.”
“I don’t know if I can sell. I’ve never sold before.”
“I don’t know if my husband will want me to do this.”
“I don’t know if I’ll like this.”
“Sometimes I get so busy. I’m not sure I could do this year ‘round.”
Rather than object, acknowledge and assure:
“I don’t know if either, so just give it a try. Then you’ll know for sure.”
“I don’t know if you or your husband will like this, so just give it a try and
then you’ll know for sure.”
“The beauty of owning your own business is YOU get to decide how much
time you can devote to being a Freedom Fighter, and it doesn’t have to be
the same amount of time every week or every month. This will give you
the flexibility to put God first, your family second, and your own self third.
Your Better Way business can be worked around the most important
things in your life!”
Once you have discovered her needs and answered her questions, use the “assumed
close.” This means you assume she is going to become a Freedom Fighter. Assuming
requires a positive action statement, such as:
“Let’s get you started.”
“I’d love to have you on my team. Let’s get you started.”
“We can fill out your application together right now so you can get started.”
“You’ll be helping to end slavery before you know it. Let’s get your application
completed and set the date for your Announcement Party.”
Summary:
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It’s ATTITUDE – offer and share, don’t push.
Find out what the other person wants or needs. It’s all about her.
Help her decide – offer choices.
Assume the best!
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Sponsoring FAQs
Why would I want to sponsor someone?
First, it’s fun to have someone in the business with you. Second, you will receive 3%
commission on the personal sales of everyone you sponsor. Third, it’s very rewarding to
help another person succeed and reach their goals. And fourth, sponsoring is the way
for you to make the biggest difference toward our mission of combating slavery.
I don’t know enough to tell someone else about Better Way Imports.
Actually, your first few days are the very best time to begin sponsoring! You don’t need
to know everything about Better Way Imports, and you don’t need to hold parties before
sharing this opportunity. Just think about the reasons you joined us, and then share
those with others. Use your enthusiasm and excitement over your new company and
share it with your friends. The best sponsoring tool is your personal enthusiasm. Think
of it this way…you can drive a car without reading the entire owner’s manual. So think of
someone right now and invite them to join you as a Freedom Fighter.
I don’t want to be pushy.
Good, because we don’t want that either! It doesn’t feel good to be pushy or to be
pushed at. Sponsoring is “sharing” and “offering” someone the opportunity to meet their
own goals. Sponsoring is something we do FOR others, not something we do TO
others. When you feel this and believe it, you will never appear pushy. It’s all about
them. We want to help our friends make the difference God intended them to make. We
want our friends to have a successful business doing meaningful work. We want our
friends to make extra income doing something worthwhile.
No one I know wants to be a Freedom Fighter
That may be true. It’s not often someone wakes up in the morning and says, “I want to
be a Freedom Fighter.” What does occur is someone is worried about paying the dental
bill for the kid’s braces. Or, they are stressed out because the work schedule was just
posted and they are going to have to work and miss picking up their daughter from
dance class. Or, they are frustrated because someone else just got the promotion they
felt they deserved.
The point is, people have needs, goals and dreams but they don’t always know how to
make them come true. Better Way Imports offers solutions to people and helps them
have a more comfortable, flexible and meaningful life.
How can I start a conversation with someone about becoming a Freedom Fighter?
Begin with people you already know. This could include your best friends, neighbors,
someone at the gym, day care, school, or church groups. You could talk to other sports
moms, choir moms, play date moms, home school moms. How about the grocery store
checker or a co-worker? To help you think of people to speak with, we have a list of
thought starters in this section. Fill out as many names as you can without pre-judging
anyone. Here’s an example of how you might begin:
“Hi Andrea! How was Christmas for your family? Did you stay home and host or travel to be
with family? I am having a fabulous start to the new year so far. I’m really having a good
Page 15
time! I just discovered a new business opportunity called Better Way Imports and I am really
excited about it. It’s called Better Way because we have found a “better way” to help people
than simply giving them a handout. All the products we sell are made by women overseas
who were forced into prostitution and even slavery at a young age. Our partner organizations
have rescued them, given them health care, job training, room & boar, and now they employ
these women and pay them a Fair Trade wage. It’s a “better way” to end the cycle of human
trafficking. Here in the United States we can help by purchasing the products these women
make. For every $600 we sell we employ a woman for a whole year in many countries.
Since our business is pretty new, we are looking for some women who want to be modernday abolitionists. We call ourselves Freedom Fighters because we bring freedom, a little
piece of the American Dream, and God’s grace to impoverished women who are most in
need. If you were to do what I do, who are some of the friends and family members who
would probably host your first few parties to spread awareness and hope?”
What do I do if someone says “yes” they want to become a Freedom Fighter?
First, give yourself a pat on the back because you just offered someone the same
opportunity you were given. Well done! Then, work with your new Freedom Fighter to
get her application and kit payment submitted to Better Way’s Imports home office. Try
to do this RIGHT AWAY so she can get her Business Building Kit and get started. Then,
contact your director and tell her the great news.
I don’t like rejection. What if someone says “no”?
No one likes to feel rejected. Having said that, we can make you a promise: You will
have people tell you “no.” Be prepared for it. That is just life. The good news is that
someone saying “no” usually means “not right now”, and it isn’t a reflection of you
personally or of Better Way Imports. The best way to handle someone saying “no” is to
THANK them for their time and for listening, then move on. If they are nice and you feel
comfortable, you might say something like:
“Donna, I understand and I do appreciate you listening. Would you keep me in mind if you
hear of someone who is looking for a fun and meaningful way to earn additional income
and make a difference at the same time? Thanks for your time. Have a great day!”
When it comes to sponsoring, remember:
Some will. Some won’t. So what? Who’s next?
Some final words to consider: Someone thought enough of you to invite you to be a part
of our Better Way. You have been given the opportunity to make a difference in so
many lives while also making your own dreams come true. You have an opportunity to
fight for the freedom of others even as you revel in the freedom of owning and running
your own business. You have been given a gift that allows you to remain true to your
God, your church, your husband, your family, and yourself. Now is your chance to “pay
it forward” and sponsor a friend. You can make the world a kinder, fairer and freer place
each and every day. You have nothing to lose and everything to gain, so give it a try
and offer this career opportunity to others.
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Thought Starters for New Freedom Fighters
Here is a fun and quick exercise to help you think of people whom you can talk with
about Better Way Imports. Do it quickly and don’t pre-judge anyone for any reason.
Grab the “List of 100” in the forms sections and list the name of someone who:
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Just lost weight
Just lost her job
Just had her husband lose his job
Has red hair
Has brown hair
Has blond hair
Goes to a fitness center
Likes to have parties
Has been in direct sales before
Has a dog
Has a cat
Just had a baby
Has three or more children
Is pregnant
Has all of her kids in school
Loves jewelry
Is the happiest person you know
Likes to shop
Has lots of friends
Is athletic
Lives in ABC town (pick a town in your area)
Loves to travel
Has ever worked at the mall or a store
Carries a Coach handbag
Drinks Starbucks
Drives an SUV
Drives a minivan
Drives a pickup
Likes to dance
Has a pretty smile
Has a beautiful garden
Is a newlywed
Is getting married
Is a grandmother
Has a child going off to college
Has a new grandchild
Knows everyone in town
Sells or has sold real estate
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Sponsoring at Parties
Everyone at the party should be personally invited to join you in the business. No
prejudging! Don’t skip anyone. You never know who will say “yes” until you ask! One
key to success in sponsoring is to sprinkle the idea before, during, and after the party.
Sprinkle 1 - When you first book a party, let your hostess know you are looking for a
new Freedom Fighter. Just ask her to “watch what I do during the party.”
Sprinkle 2 - Ask your hostess before the party, “Who to you think would be a terrific
Freedom Fighter?”
Sprinkle 3 & 4 - Offer the “Three B” Opportunities at the beginning of the party, and
again just before shopping time. The three B’s are 1) Become a Freedom Fighter, 2)
Book as a hostess, and 3) Buying and becoming a customer.
Sprinkle 5 - When you are writing up orders, ask each and every guest: “Did you have
fun tonight? And did you learn something? Even though the problem of human
trafficking is so horrible, Better Way offers a solution and real hope. So I always go home
feeling good. I’m looking for some special people to help me ensure everyone in this
area become aware of Better Way. I’d love to sponsor you into my business.”
Or you could say: “Thank you so much for coming tonight! I hope you learned about our
unique, business-oriented way of providing real work and real economic freedom for
these women. We are still so new and there is a real need. Have you considered doing
what I’m doing and being a Freedom Fighter?”
Or: “Bill and Joanna Leep, the owners and founders of Better Way, have asked me to
personally develop the Better Way Imports business in this area. I am looking for
someone to join me. Have you ever thought of doing what I’m doing? I think you would
be a really special Freedom Fighter!”
Sprinkle 6 - At the end of the evening, when you and your hostess are finishing the
orders, ask her to join you. You might say, “Wow, Debra! Your party tonight was $642
and that means we helped employ a former slave overseas for a whole year! Plus I
made well over $150 tonight. No one profits at the expense of others in this business,
but we make an honest living and at the same time provide fair trade employment for
impoverished women. I’d love to help you earn great money while you spread
awareness and hope among your friends, too. Why don’t you join me as a Freedom
Fighter?”
Sprinkle early and often, so the “sponsoring seeds” you plant will bloom!
Page 18
The Announcement Party
Why? When? Who? How?
An announcement party is a great way for you to practice and let everyone know you
have started a new business. You are announcing your venture with Better Way
Imports; hence we call it an “Announcement Party.” In this section of your Training
Manual, we will talk about the purpose and benefits of the Announcement Party, and the
details of how to be sure yours is a success.
If you have not yet hosted a Better Way party, then contact your sponsor or Director and
ask to observe one of their parties AS SOON AS POSSIBLE! While you certainly don’t
need to be an expert at your Announcement Party, or even at your first 6 – 10 parties,
you will feel much more prepared if you have observed a real party in action.
Why should I do an Announcement Party?
Doing your own Announcement Party has several purposes. You get an opportunity to
let everyone know about your new business. You get the double benefit of being both
the hostess and the Freedom Fighter, thus receiving both the hostess credits and the
profits from the party. Your Announcement Party is a chance for you to practice the
party in the comfort of your own home. And because you are your own first hostess, you
can begin planning your party even before your Business Building Kit arrives from Better
Way Imports.
At your Announcement Party, you have the chance to book future parties to keep your
business growing. Scheduling your next parties into your first 60 days is as important as
the sales you get. Be sure to be on the lookout for guests who are interested in you
and/or your new business. They may very well want to join you and become a Freedom
Fighter, too.
Getting started and holding your first party is a very important step in beginning your new
venture. It is one thing to complete and submit an application. You really begin with
your first actual party and the sooner the better. So schedule your Announcement party
somewhere between 10-15 days after your start date (the date your application was
received and accepted at the home office and they shipped you your Business Building
Kit). We want you to hold that Announcement Party within your first 15 days so you get
off to a great start toward your FAST START PROGRAM!
FAST START SALES Level 1: Achieve $600 in your first 30 days, and get a $50 cash
rebate. This effectively lowers the net cost of your kit to $149 + shipping & handling!
FAST START SALES Level 2: Achieve $1,800 in your first 60 days, and get a $100
product credit! The $1,800 is cumulative – it includes the $600 you sold in your first 30
days.
FAST START SPONSORING: Sponsor 1 or more Qualified Recruit in your first 60
days, and get a $100 product credit! A Qualified Recruit is a new Freedom Fighter,
Page 19
personally sponsored by you who achieves FAST START SALES Level 1 of $600 in her
first 30 days.
You do not have to earn Sales Level 1 in order to earn Sales Level 2 or
Sponsoring. The program is only available to new Freedom Fighters, not
reinstatements. Time period starts when the Freedom Fighter application is
received at the home office and the Starter Kit is shipped, not when the kit is
received. To claim your awards, please fill in the Claim Form in the Forms
section at the end of the manual, and submit it to the home office via email or
USPS.
When should I hold my Announcement Party?
We suggest you begin planning your party as soon as you submit your application. You
can set the date, invite friends and neighbors, and begin planning your refreshments.
You should plan on holding your party about 15 days from your start date (the date your
application was accepted and your Business Building Kit was shipped). By having your
Announcement Party on or about day 15, you have another two weeks to ensure that
you have $600 in sales in your first 30 days.
Who should I invite to my party?
EVERYONE! And ask them to bring their friends and neighbors, too. The more people
you have at your Announcement Party, the more successful it will be. A good rule of
thumb is to invite at least 25-30 people. This will result in at least 6-10 guests. If you
can invite 50 people, that is so much the better.
Where should I have my Announcement Party?
Anywhere you like. Your home, a friend’s home, a relative’s home, a park, or wherever!
What should I do with the hostess credits from my party?
We suggest you use the FREE and discounted products you will earn from the hostess
program to build your display. You can also use your credits to get a product or two that
you will use personally, because it’s always good to be able to say you wear or use a
product yourself.
Can I do more than one Announcement Party?
Absolutely! In fact, hosting your own party every once in a while is a great way to
reenergize your business. Some very successful Freedom Fighters have their own party
every few months. This provides an opportunity for people they meet who want to attend
a party, but won’t have one of their own. This is a good way to keep adding display
products to your business without incurring lots of expense. Simply be your own hostess
and redeem the hostess credits yourself.
Page 20
How do I actually do the Announcement Party?
Just like you will do your parties for your hostesses! Simply follow the Party Outline step
by step. It will help you stay on track, and the guests at your Announcement party will be
very understanding if you are not “slick” with your presentation yet. Don’t feel you have
to be an expert. In fact, just be yourself. Try to relax and go with the flow. You’ll be fine!
What if I still have some questions about my Announcement Party after I have
read this section of the Training Manual?
You have lots of support! You can call your sponsor, her up line Director, or any
Freedom Fighter. You can always call the home office and they will offer words of
advice and encouragement. You need to schedule a training session with your sponsor
or Director so they can help you set up your business and teach you how to enter orders,
etc. Schedule this session ASAP and when you take this “class” ask a couple of
questions about your Announcement Party.
PLEASE don’t wait until you feel you have learned everything about the business before
having your Announcement Party. Just jump right in and have fun. It’s called a party,
and it should be a party and a celebration, not only for the women helped, but for you,
too! Remember, it is always more important to have passion than to aim for perfection.
Page 21
What’s In It for Our Hostesses?
Benefits of hosting:
 Knowing that you’re making a true and tangible difference in the lives of women,
children and families in third world countries, as well as, right here in America.
 Monthly specials!
 Discounts and FREE products, depending on party sales and bookings. As a
thank you for opening up your home and having a party, Better Way Imports
offers discounts and even FREE products to hostesses.
 The more products we utilize, including hostess products, the bigger difference
we make for the women employed making our products. Awareness Events
enable us to continue the cycle of FREEDOM for others around the world. The
more that is sold, the more that is earned by each hostess, the more progress we
can make, because Better Way Imports ensures that throughout our supply chain
every individual is treated with respect, the love of God, and is paid a fair trade,
living wage.
 Thinking about becoming a Freedom Fighter? Ask your Freedom Fighter about
converting your current party to your Announcement Party. She will receive the
sales credit for the party and you’ll receive all the future bookings.
Be among the first to invite your friends to a party with a line of products that are
beautiful, fashionable, functional, AND that use the American Free Enterprise economic
system to better the lives of women and children around the world.
You’ll be proud to invite your friends to see this line of high quality products, and to
make them aware of how their purchase can help to end the cycle of poverty and
slavery. Some of the information shared at Awareness Events is not appropriate for
young children. If there are young children there, simply leave those parts out or use
different words. Everyone knows what a slave is. Adults will still get what you are doing.
We DO try to have an overall “party” atmosphere, and the vast majority of our time
together is spent on messages of Hope and Freedom, shopping for high quality
products, and visiting with friends and neighbors. Even if you held a party and never
mentioned human trafficking, if you sold $1200 worth of goods you would provide
freedom for two women.
The party takes only 90 minutes from start to finish. Easy! Quick! Fun!
Page 22
Hostess Rewards
Please note: Any free credit that comes from bookings cannot be used on any discounted items.
A party needs to be at least $250 to Qualify for any discounts.
Retail
Sales of
Party
Half Price
Free Product
Host Booking Rewards
$250 - $499
3 Half from:
Freeset
Radiant Hope
Love Calcutta Arts
Imani
Starfish
$500 - $749
4 Half from:
Freeset
Radiant Hope
Love Calcutta Arts
Imani, Starfish
1 FREE from:
Freeset
Radiant Hope
Love Calcutta Arts
2 Bookings - $30 in FREE
product
$10 for each additional
booking
$750 - $999
4 Half from:
Freeset
Radiant Hope
Love Calcutta Arts
Imani, Starfish
2 FREE from:
Freeset
Radiant Hope
Love Calcutta Arts
2 Bookings - $30 in FREE
product
$10 for each additional
booking
$1,000 $1,499
4 Half from:
Freeset
Radiant Hope
Love Calcutta Arts
Imani, Starfish
3 FREE from:
Freeset
Radiant Hope
Love Calcutta Arts
2 Bookings - $30 in FREE
product
$10 for each additional
booking
$1,500 $1,999
4 Half from:
Freeset
Radiant Hope
Love Calcutta Arts
Imani, Starfish
4 FREE from:
Freeset
Radiant Hope
Love Calcutta Arts
2 Bookings - $50 in FREE
product
5 Bookings - $100 in Free
product
$10 for each additional
booking
$2,000 or
over
5 Half from:
Freeset
Radiant Hope
Love Calcutta Arts
Imani, Starfish
5 FREE from any
partner (no duplicate
items)
2 Bookings - $50 in FREE
product
5 Bookings - $100 in Free
product
$10 for each additional
booking
2 Bookings - $30 in FREE
product
$10 for each additional
booking
Page 23
Hostess Coaching
Hostess coaching is a process that enables you to support your hostess before, during
and after her party. It involves helping her develop her guest list and selecting the
merchandise she will get for FREE, or discounted, from the Hostess Rewards Program.
Hostess coaching is the best way to ensure that a party scheduled is a party held, and
that your hostess and her guests have a wonderful experience. In this section, we will
cover:
 Benefits of hostess coaching.
 Hostess coaching step-by-step.
 The Wish List and the Guest List.
 Using the hostess packet.
The Benefits of Hostess Coaching
First, you want to form a partnership with your hostess so there are plenty of guests at
the party. Second, you want to help your hostess see “what’s in it for her” by helping her
understand how sales provide freedom, and create her Wish List – a selection of
merchandise she will get for FREE, or at a discount, through the Hostess Rewards
Program.
Put your hostess’s needs and wants before your own. It’s all about her and her guests.
When you help her have a successful event and she gets the satisfaction of making a
difference as well as the merchandise on her Wish List, you will benefit, too. You will
share the knowledge of Freedom provided, earn more profits, get future bookings, and
make a significant impact spreading awareness and hope. You will find new Freedom
Fighters to sponsor. This will all come from putting your hostess’s needs first.
Hostess coaching increases your hostess’s confidence
It’s all about her. Hostess coaching is the best way to demonstrate your commitment to
your hostess and the success of her party. As you establish a partnership and keep in
contact before the party, your hostess will remain enthusiastic and become increasingly
confident that her party will be enjoyable and rewarding. When she knows you are
working for her, she will enjoy the experience and you will have a customer, maybe even
a friend, for life.
Hostess coaching will secure the party
While most parties are held as planned, it’s not uncommon for a hostess to reschedule
her party, or in some cases, cancel it altogether. Sometimes it’s for reasons beyond
your control. Most times, however, a hostess will reschedule or cancel because she’s
concerned that her party will be poorly attended. You will reduce the chances of
cancellations and postponements when you do the following:
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Be sure you know what she wants! And be sure she understands that she makes a
BIGGER impact combating human trafficking when she earns and selects lots of free
and discounted products. The Wish List is an extremely important tool. You need to talk
through the Hostess Rewards program with your hostess. Help her understand why our
“better way” is better, and that the bigger her party, the more items sold, the more free
and discounted items she earns, and the bigger the dent made against the evils of
human trafficking. Some hostesses initially believe that it is better if they don’t select
free items or purchase heavily discounted items. Let them know that our business
model is secure and sustainable, that throughout our supply chain no one profits beyond
a very reasonable extent. Thus, the more products that flow through the system via her
party, the more women are employed in a sustainable and FAIR manner. It’s the
BETTER WAY!
Be sure to get her guest list & be sure YOU send out the reminder cards. When you
have the guest list of at least 25-30 people, YOU need to send out the reminder cards.
You encourage your hostess to personally invite her guests. This is in ADDITION to
setting up a Facebook event and/or sending an email invitation. She should personally
invite her friends. But you need the guest list with ALL the contact information for each
person invited. This will go a LONG way toward ensuring that the party will hold and
that it will be successful. Additionally, you are doing her a service. She may have gotten
busy or had an unexpected family matter arise. By helping her and mailing reminder
cards, you’ve dramatically increased the chances of the party holding as planned.
Hostess coaching will ensure party success
Effective hostess coaching will ensure that both you and your hostess will receive the
maximum benefit for the time invested. When you help her develop a guest list of 25-30
people, send out reminder cards for her, and help her select her Wish List merchandise,
her party will be a success. She will be a happy hostess. Because her experience was
a pleasant one, she will most likely encourage her friends to host their own parties. She
will probably want to have another party with you in the future. So if you focus on
forming a partnership with your hostess, everything will fall into place. Word will spread
in your community that you are a good businessperson and that holding a party with you
is worth it.
Hostess Coaching Step-By-Step
The first step of hostess coaching should take place as soon as the hostess agrees to
have a party. This is why it is imperative that you have hostess packets on hand at
every party, in your car, in your purse, in your desk drawer or locker at work – you get
the picture. When the hostess is ready to schedule a party, start coaching your hostess
immediately! It will save you time, help her get started inviting guests and it will secure
your party.
When a guest at a party decides to have her own party, spend 10 minutes right after the
party and give her a hostess packet to take home. You’ll be doing follow-up phone calls
with her to continue the hostess coaching, but start it as soon as she says “yes.”
Page 25
Here’s a quick overview of the steps involved in hostess coaching:
STEP 1: At the party, as soon as she says “yes”
 Give her the hostess packet.
 Set a date, time and place. Use your Open Date Sheet so you schedule parties on
dates that fir your personal calendar.
 Help her complete her Wish List of merchandise she wants to get with the Hostess
Rewards program.
 Help her start her guest list and agree on a date that she will return the completed
guest list to you.
STEP 2: Within 2-3 days after step 1
 Be sure you have received her guest list and mail the reminder cards to her guests.
You can also e-mail reminders to the guests. Cover this with your hostess so you
both know who’s doing what.
 Call your hostess to tell her you have mailed the reminder cards.
 Ask her if there are additional guests she would like to add to her list.
 Confirm with your hostess that she has made personal invitation calls. If she hasn’t
started yet, your call will be a gentle reminder.
 If you have not already done so, find out exactly what merchandise she has on her
Wish List.
 Remind her to keep the refreshments simple so she can enjoy the party, too.
Suggest she have them ready to serve when the guests arrive.
STEP 3: The day before the party
 Call your hostess to confirm how many guests she expects.
 Remind her of your arrival time and the party flow.
 Review which items are on her Wish List and work out any potential issues with items
that are out of stock. (You want her wish list to include items that are in stock).
 Ask her which of her guests she thinks are likely to book their own party. Invite your
hostess to join you as a Freedom Fighter.
If your hostess expresses concern that her party will be poorly attended, offer a few lastminute suggestions:
 Give a quick call or send a text to those who are attending and ask them to bring a
friend.
 Review her guest list with her and call those who haven’t responded.
 Help her expand her guest list even further and tell her it is never too late to extend
an invitation. For last-minute invitations, recommend that she stress our mission:
“Susie, I want to invite you to a party at my home tomorrow night. You
have such an amazing family and it’s so obvious to me that you have a
wonderful heart. The party will be just that – a fun event – but it’s also for a
great cause. There will be a chance to shop for items that are all made by
women in third-world countries who otherwise would not have any job
Page 26


other than prostitution and human slavery. Tomorrow, we’ll spread
awareness of this problem but we’ll also show people how we are making
a difference in the lives of women and children all around the world. I’d
love for you to attend and learn more.”
Finally, assure her that no matter how many people attend, you’re looking forward to
her party and feel confident that it will be great! Your attitude is key. If you’re not
concerned about low attendance, she will relax and go ahead with the party.
Most worry is unfounded, so end on a positive note.
Using the Hostess Packet
The hostess packet is a great hostess coaching tool because it helps you organize and
plan the party. It guides you through what to cover during a coaching session. You’ll
want to always have several hostess packets prepared and on hand so you’re prepared
to coach a hostess. Your hostess packet should include:





One of the current catalogs.
5 guest order forms. Be sure your name and telephone number is on them.
A guest list.
5 reminder cards she can pass out to friends.
5 sponsoring flyers she can share with her friends
Let’s take a look at the hostess packet envelope and how you can use it most effectively:
Party date and time
Confirm the party date and time and write it down for easy reference. Remember to use
your Open Date sheet and be sure to get the address for the party.
Order deadline
It’s best if you can close the party within 2 days of the party date. This gives the hostess
a little time to collect an outside order or two to achieve her sales goal and pull in an
extra booking or two. Decide on the date the party will close. It should be within a
couple of days of the party date so the guests receive their orders in a timely fashion.
You want to leave enough time after the party closes to enter and submit your order
online before the last day of the month. For parties held the last 3 or 4 days of the
month, close them early the following month and offer the specials for the following
month. The computer system is based on the date you submit the order online, not the
date the party was held. To count for a given month, an order must be submitted and
closed by midnight EST on the last day of the month.
Delivery date
This is simply an estimate for your hostess. Party orders are delivered to the hostess’s
home. The home office strives to keep up with orders. However, at the beginning and
end of each month, large order volumes can delay order processing slightly. There is
Page 27
simply no way to staff for the peak demand periods. Thus, you should under promise
and over-deliver. Give your hostess an estimate of 10 days for delivery of her party
order. If it arrives earlier, so much the better.
Creating the wish list and setting a goal
Using the wish list and catalogs, help your hostess decide what she wants to get with her
hostess rewards. The wish list is also on the back of the hostess envelope for
convenient coaching.
Create a guest list
A good rule of thumb is for her to invite 25-30 people to ensure there are 6-8 guests at
the party. Many times, inviting 30 people will result in many more guests. This is great!
Get your hostess at least halfway through her guest list during this first coaching
session.
Extend a personal invitation
Encourage the hostess to invite each friend personally as soon as possible. Encourage
her to schedule a quick reminder contact about 2-3 days before her party.
Collect orders in advance
Encourage your hostess to show the catalogs to those who can’t attend because they
might want to place an outside order. These orders can help her achieve her party sales
goal. Briefly review how to fill out a customer order form and jot down the sales tax rate.
Ask the hostess to:
 Make sure that her friends provide all contact information.
 Collect full payment when the order is placed.
 Double check that personal checks are written out to you.
Friendly reminder calls and cards
Let her know that you’d like to provide the service of mailing reminder cards to her
friends. Once again, suggest she invite people personally as soon as possible and then
give them a reminder call 3 days before the party.
Final party details
 Go through what she can expect at the party:
 Keep refreshments easy and light.
 Let her know you’ll arrive about 45 minutes to an hour ahead of time to set up.
 Ask her about her home and get information about where you will set up your
display. Suggest that she keeps the food in one room and gives you another
room for the display and seating for her guests.
 Review the structure of the party:
o Hospitality time - the first 15-20 minutes. This should be unstructured time,
allowing for the arrival of her guests, socializing, previewing the products
and catalogs. Suggest the hostess have refreshments available during
hospitality time.
Page 28

Presentation time – about 20 minutes. During this time you spread
awareness and hope (5-10 minutes), and then pass around and discuss
the products (10-15 minutes).
o Shopping time – the last 20 minutes. This is also unstructured time for
touching and trying the products, writing orders, coaching the new
hostesses and sharing the Freedom Fighter career opportunity with guests
who are interested.
The party from start to finish should be no more than 90 minutes.
One very important, final hostess coaching step:
Offer your hostess the opportunity to become a Freedom Fighter. Every hostess is a
prime candidate for becoming a Freedom Fighter.
“Amy, based on your enthusiasm alone, I’m confident that your party is
going to be quite a success. As we’ve worked together to plan your party, I
couldn’t help but think that you would be a terrific Freedom Fighter. I
would love to sponsor you and have you join me in the business. What do
you think?”
If your hostess responds positively, spend the time to tell her more about the opportunity.
If she is ready to get started, you may want to make her party an Announcement Party
and split the sales with her. This is totally up to you. It’s best if she gets all the bookings
if she converts her party. You can decide how to split the sales. You can also go ahead
and hold her party with her as a “regular” hostess, let her choose her hostess rewards,
give her the bookings, and you take the sales. How you handle it depends on each
hostess, how far she lives from you, whether she’s ever seen a party before, etc.
If she doesn’t immediately say “yes” to becoming a Freedom Fighter, keep the door
open:
“That’s fine, Amy. I’m thrilled to work with you in any capacity. But please
do me a favor. During your party, watch what I do and check out how
much fun my job is. Maybe you’ll think of someone you could refer me to,
or maybe you’ll decide to consider the opportunity yourself.”
Let’s review the key points of this section:
 The benefits of hostess coaching are:
o Building party attendance by using the guest list.
o Partnering with the hostess to get everything on her wish list.
 Use the wish list to guide your party goal-setting. Use it to over-invite, build
attendance, and reach the goal.
 Form a partnership with your hostess to build attendance – she makes personal
invitations, you send reminder cards.
 The hostess packet envelope guides you through the process.
 It’s all about your hostess!
 Hostess coaching happens at least three times:
o As soon as she agrees to have her party.
o Within 2-3 days after she agrees to have a party.
o A day or two before the party.
ALWAYS share the Better Way Imports Freedom Fighter career opportunity with
your hostess. Always!
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Party Outline
Your Awareness and Hope Events need to be your own! The following outline is meant
to get you started. Feel free to adapt it however you like in order to make your events
personal for you. Just remember that you don’t want to overwhelm people with too many
stories about “the problem,” you DO want to transition to a substantial section of the
party where you talk about our “better way” solution and pass our samples of products
for people to experience. You want the entire party to last about 90 minutes from the
time guests start arriving until the guests may begin leaving.
Unstructured Hospitality Time (20 Minutes)
This is when guests begin arriving. Greet each guest at the door as they arrive.
Introduce yourself. Ask a couple of questions of each guest. Just be yourself and get to
know your hostess’s friends a little bit.
Raising Awareness, Our Message of Hope, and Our Better Way Imports Products
(20 Minutes)
Introduction (1 minute)
 Introduce yourself – who you are, why you became a Freedom Fighter.
 Thank everyone for coming.
Show the “Trip to India” video (4:21 minutes) or the Freeset video (6:20 minutes)
 Talk about Better Way Imports. How the business works and how it helps the
women. (1 minute)
The GOOD News – something we can DO - the “Three B’s”
 Become a Freedom Fighter, Book party, Buy products
o JOIN: (Become) Explain your job as a Freedom Fighter. Give an example
of the rewards you get. (2 minutes)
o HOST: (Book) Explain the Hostess Rewards program and talk about the
intangible benefits. (2 minutes)
 Optional - play a giveaway game (2 minutes)
o BUY: Explain how this is something they can actually DO that makes a
difference, and how it is really better than a charitable hand-out. (2
minutes)
 Explain the Buy Better Club. (2 minutes)
 Explain any monthly specials. (2 minutes)
Shopping and Taking Orders (20 Minutes)
 Explain the Better Way Imports Freedom Fighter career opportunity and explain
that this is your job.
 Get out catalogs.
 Pass around product and have people try things on.
 Talk about things customers should know about ordering – how to specify color
on Sari Bari products, for example.
 Release everyone to shop and look at table
Page 30
Partners
Freeset: Kolkata, India. Jute, cotton, and canvas bags and organic
cotton tees
Offering employment to women trapped in the sex trade, Freeset is
revolutionizing the largest red light district in India. Freeset strives to
see these women and children find the option of leaving this
oppressive industry which they never chose...it chose them. Freeset
currently employs nearly 200 women to handcraft their beautiful
products which are also biodegradable. A member of the Fair Trade
Federation, Freeset supplies their employees with a safe work
environment, fair pay, insurance and retirement benefits. Find them
on Facebook and at www.freesetglobal.com.
Radiant Hope/Authentic Justice: An undisclosed location in the
Middle East. Beaded jewelry
Often facing forced prostitution, gendercide, persecution, and war,
women can find hope and safety with Radiant Hope. This is their
way out of a situation no one should endure. Most are trafficked far
from home. The ladies sit around a table, crafting these beautiful
pieces. Everyone in the circle has been through the same thing.
Together they find healing and restoration. They find support. Each
day their circle grows as they reach out to other women. Radiant
Hope now supports 30 women in 2 safe houses, giving them
employment and housing. To learn more please see
www.crossculturalconnections.org.
Love Calcutta Arts: Kolkata, India. Paper goods
This company has risen out of a desire to bring freedom to young
girls who might otherwise be at risk of abuse. After generations of
forced prostitution, poverty and illiteracy, women in Kolkata are
breaking the cycle and starting anew with freedom and opportunity.
Dignity and self worth are only a few of the goals that LCA has for
those it employs. Also vital is economic freedom and education.
These greeting cards, journals, stationary and gift bags are a great
way to add beauty and meaning to any gift. The purchase of a LCA
product helps them to realize the goal of doubling their number of
girls influenced. Learn more at www.lovecalcuttaarts.com.
Page 31
Basha: Bangladesh. Jewelry and Blankets
BASHA’s house of hope is a small business based in Bangladesh’s
capital Dhaka. The women have little status and live in extreme
poverty. They are often forced into work they would not choose for
themselves, and many are unemployed. To help them build better
life now, BASHA is training a number of them to turn their talent to
jewelry and beautiful Kantha throws and bedspreads.
www.facebook.com/bashaboutique
Starfish: Asia. Jewelry
The Starfish Project is restoring hope to exploited women in Asia.
The Project developed a socially responsible jewelry business in
order to provide women with alternative employment and a range of
holistic care services. Starfish Project provides opportunities for
women to heal and grow through counseling, vocational training,
language acquisition, family education grants and health care
access, as well as providing housing in our women's shelter.
Imani: Uganda. Jewelry
In the war-torn region of northern Uganda, there are many
Congolese refugees, child soldiers, and girls forced into prostitution,
brothels, and the sex industry due to poverty and lack of options.
Imani seeks to free women from the global sex trade and alleviate
poverty through healing, empowerment, and fashion design. In
partnership with these women, they create jewelry that is made from
indigenous materials. Imani also offers trauma counseling, savings
and business classes, and English classes to all the women we
employ in an effort to see them reach their potential. They believe
each of these women is worth of receiving love and knowing that she
is valuable. Each piece of jewelry you buy keeps her free! Imani is
a fair trade business underneath the ministry Zion Project.
www.zionproject.org
Sari Bari: Kolkata, India. Blankets, totes and scarves made of saris
These unique items are made from recycled saris (traditional
clothing in India). These pieces of fabric were discarded by others,
but restored by the ladies of Sari Bari into something beautiful. They
patch up the tears, clean the fabric and hand stitch it all together.
This is a symbol of the restoration the women encounter with these
various companies. Look at the tag. Each item has a white tag
bearing the name of the woman who made it. www.saribari.com.
Page 32
Artisans Lane: Turkey. Handcrafted, crocheted cards and hairclips
Using a special needle and Turkish tradition passed down through
generations, the Artisans make lovely cards for all occasions. The
women working with Artisan’s Lane are escaping the pitfalls of
human trafficking and creating goods to be sold in the global market.
Read about them at www.artisanslane.com.
STOPstart: Phnom Penh, Cambodia. Recycled rice bags and
wallets
Women and children who find themselves trapped in violent, abusive
trafficking circumstances can find help in STOPstart. They are
offered recovery, rehabilitation, job readiness with the ultimate goal
of community reintegration. For more information visit their website
www.stopstart.org.
Rahab’s Rope: India. Jewelry
Rahab’s Rope exists to give hope and opportunity to women and
girls that have been forced into the commercial sex trade of India.
By creating a safe and loving environment, they are enabled to grow
and develop physically, mentally, and spiritually. Their work
provides basic education and vocational training for each girl and
woman who goes through their centers, ultimately allowing them to
integrate into their communities in a positive and constructive
manner. www.rahabsrope.com
Abba House Foundation: Ch’ing Mai, Thailand. Red Light Rescue
Jewelry
Providing housing, food, utilities and training to rescued Thai sex
slaves, many with HIV, Abba House is teaching a new way of life. A
life of dignity and freedom. The jewelry is trendy and earthy. Some
styles are also worn by men. Please learn more at
www.abbahousefoundation.com
NightLight: Bangkok, Thailand. Jewelry
NightLight is a ministry that reaches out to women and children
Togetherinthey
find healing
restoration.
find support.
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area. TheThey
ministry
intervenes
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out to other
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housing. To learn more please see www.crossculturalconnections.org
where they can receive discipleship and fellowship. They are given
opportunities for English lessons, health training, budgeting, cooking,
cleaning and counseling. As the women grow their skills, they are
given greater opportunities and training in computer, accounting,
record keeping and public relations. Learn more at
www.nightlightbangkok.com.
Page 33
Sample Policy
Discount to Freedom Fighter: 40% on all products
Better Way Imports believes that it is important for Hostesses and Customers to be able
to view the quality of our products. The intent for the discounts is to provide the
Freedom Fighters with the opportunity to add to their display with little cost to them.
These items that are purchased at a discounted rate are to be used solely for display,
discount, or personal purposes. They may not be resold for profit. They may be offered
to a customer or hostess as a special. That customer/hostess may purchase those items
for the same discounted cost it was purchased for by the Freedom Fighter.
If your customer/hostess would like the item immediately, they may purchase that item at
full price (including tax and shipping) and then the Freedom Fighter is responsible for
reordering that product for their display. The Freedom Fighter may choose another
item(s) that is (are) equal to the cost of the product sold.
Sample Policy:



Items purchased at a discount may not be resold for profit.
Items purchased at a discount may be resold at discounted price, or given away.
Samples sold must be replaced with item(s) equal to the cost of original product
sold.
Page 34
Referral Program
At Better Way Imports, we receive multiple inquiries about the opportunity to become a
Freedom Fighter and to hold awareness events. It is our desire to pass these leads on
to our Freedom Fighters when they are in an area near you! Below are the qualifications
necessary to receive lead referrals.
The Freedom Fighter must maintain $1000 a month in personal sales for the 3 months
prior to the referral.
When receiving a referral, contact MUST be made via phone/e-mail within 24 hours.
Please be aware that Better Way Imports will follow-up on the leads to make sure they
are being contacted in a timely manner.
Page 35
Acceptance of Credit Cards for Customer Payments
Freedom Fighters should set up their own means of accepting credit/debit cards from
customers, such as Square or PayPal. There are great benefits, but also some costs,
associated with these options. For example, these services ensure that all credit card
numbers are accurate and approved prior to you placing the order with Better Way
Imports. No follow-up is required should a card be declined or numbers transposed.
This can be very time consuming and awkward.
If you use one of these services, these companies offer a free card reader and a low flat
rate for swiping any card. Plus there are no fee’s if you don’t use the system. This
assures you on the spot that the card will not be declined later, and the information has
not been copied wrong. It also offers a level off security for your customers. In those
instances where you simply cannot use the card reader, there is always the cash or
check system.
The company recognizes that not all Freedom Fighters will have a laptop with internet
access, a smart phone, or tablet to use the card readers, and thus will not be able to
utilize services such as Square or PayPal. In the event that you can’t do the reader and
you strongly desire to take cards, the company provides a system called Authorize.net.
You can request a login for Authorize.net. (Ask for an Authorize.net Opt-In Form.) If you
choose this option, you will be charged an $8 fee for every customer order you enter,
regardless of whether or not credit/debit cards were actually used with that order.
Errors made in processing credit card payments via Authorize.net, which result in followup and changes required in the front office, will result in a $10.00 fee applied to the
Freedom Fighter. If you need to use this option, please be sure to know how to do it,
and double check that you have all the correct information entered on both Authorize.net
and the Freedom Fighter Form.
Page 36
Using the Freedom Fighter Form to Place Customer Orders
Website: http://ff.betterwayimports.com/order.php
This form is for all party and individual customer orders. It is NOT for ordering samples,
gifts, or anything else with your Freedom Fighter discount.
For instructions on how to place customer and hostess orders using the Freedom Fighter
Form, go to http://freedom.betterwayimports.com. Once there, click on “My Account”
and login with your email and password, which was sent to you in your welcome e-mail.
Then under the subheading “Freedom Fighter”, select “Training Materials”. The
document is titled “Using the Freedom Fighter Form.”
Additional information on the web
By now hopefully you are familiar with the BWI Freedom web site and how to log in and
find training information.
Use the information above to find additional training for

As a Freedom Fighter, you are now considered an independent contractor of
Better Way Imports. It is important for you to connect with your tax preparer to
understand more about maximizing your deductions!

Better Way Imports has two Facebook pages. One is our public page where we
post product information, specials, blog posts, and other information that is great
for sharing! The other is a prayer page that is shared only with Freedom Fighters,
Better Way Import Employees, and our Partners. We encourage you all to
participate in those pages!

Inventory Updates are located on the Freedom Fighter form under reports. They
are VERY important to you and great tools to your events. It is important to
always carry an updated Inventory sheet with you to each event so that you are
aware of what is out of stock. Remember, when we run out, that means we
need more! It can also mean that we are providing more work for our partners,
which requires more workers and more FREEDOM for others!

Better Way Imports has a blog! We would love for you to share it!
www.betterwayimports.com/blog.
Page 37

Custom orders are a small but important part of how we partner with Freeset.
Please keep an eye out for organizations/conferences/churches, etc., that would
benefit by putting their logo on a bag or t-shirt. Remember that while we are
spreading the awareness of freedom needed, we are also teaching people that
how and what you purchase matters.

Better Way Imports is a Member of the Fair Trade Federation and a certified BCorporation. As a Freedom Fighter, you may use their logos, however you must
follow their rules regarding the use of their logos. These rules are located online
under “Freedom Fighter” and “Training Materials”.
Page 38
BUY BETTER CLUB
DO GOOD
When you join our Buy Better Club, you’ll continuously play a part in providing freedom
to women around the world. For a monthly purchase, you can join a group of committed
individuals who provide the kind of long-term support that these women need. Each
month, you’ll receive a box of Better Way Imports products - beautiful, handmade, ecofriendly bags, jewelry, accessories, and more! Through the establishment of local Fair
Trade industries, our partner organizations provide hope and a future for former slaves –
a future you are securing by participating in this fair trade business. By doing good for
others, you can also do well for yourself. Today, for every $600 we sell here in the
United States, one former slave can be employed in a fair and dignified manner for an
entire year! So when you sign up for the Buy Better Club and participate for 12 months,
you have provided economic freedom to a former slave for a whole year!
DO WELL
For your monthly subscription, you will receive an assortment of one or more of our
product lines, including dazzling jewelry, stylish household goods, and colorful totes.
Each time you use these products you can tell the story of home behind them. There is
a great need, but the potential is within our grasp, and this is something YOU can do.
Today, we help hundreds of women. In the next few years, we hope to help thousands.
In fact, our BHAG (Big Hairy Audacious Goal) is to one day help rescue 50,000 women.
The need is enormous, the satisfaction unending, and the good created is a true
blessing to everyone involved.
There is a story to tell about our beautiful products, and it’s a story that you will
tell. Become a part of this phenomenal venture today!
THE SPECIFICS:
 Join our Buy Better Club and receive fair trade products from Better Way Imports
every month.
 It takes about $600 in BWI sales to employ a former slave in a fair trade job for a
year. The BBC service is $55 a month. Of that, $5 helps defray the shipping and
handling and $50 goes towards product sales that provide help for these women. So
in one year as a Buy Better Club member, you will generate $600 in sales and that
will provide a full year of fair trade employment for a former slave.
 Each month you will receive fair trade products from Better Way Imports with an
average retail value of $50. Use these products for yourself or give them as gifts.
 We will charge your credit card or bank account on the business day closest to the
10th of each month, so payment is hassle-free.
 If you attend a party and sign up for the Buy Better Club, $50 of your first payment
will count toward the party sales total for your hostess’s party.
 Once you are enrolled in the Buy Better Club, if you host a party during the year
your $50 payment for that month will be added to your party sales total, which will
increase your Hostess Rewards for the party.
Page 39
BBC CREDIT CARD AUTHORIZATION FORM
I _____________________ Authorize Better Way Imports to charge my credit card OR bank account
every month.
For services rendered. Not to exceed the amount shown.
AMOUNT
$ ____________________
Financial Institution Information
CREDIT CARD #
____________________
Bank Name _________________________________
CARD CV2 #
____________________
Account # __________________________________
ISSUED DATE
____________________
Bank Transit Routing # ________________________
EXPIRATION DATE
____________________
Bank City/State ______________________________
______________________
(As it appears on card)
Account Holder Names ________________________
NAME ON CARD
BILLING ADDRESS ___________________________________________________________________
CITY, STATE, ZIP CODE ________________________________________________________________
PHONE NUMBER _____________________________________________________________________
EMAIL _____________________________________________________________________________
___________________________________________________
SIGNATURE
___________________________________________________
DATE
Freedom Fighter Name: __________________________________________________
T-shirt size (circle one):
XS S M L XL XXL
FAX OR MAIL TO:
Better Way Imports
201 W. Washington, Suite 100
Zeeland, MI 49464
(616) 648-0900
(206) 350-5634 fax
Page 40
Resources for Combating Human Trafficking
Books
God In A Brothel, Daniel Walker
Not For Sale, David Batstone
Sold, Patricia McCormick
Toxic Charity: How Churches and Charities Hurt Those They Help, Dr. Robert Lupton
The Good News About Injustice, Gary Haugen
The Slave Across The Street, Theresa Flores
Terrify No More, Gary Haugen
Porn Nation, Michael Leahy
The Delicate Power of Modesty, Dannah Gresh
The Cost of Discipleship, Dietrich Bonhoeffer
Documentaries
Born Into Brothels, Lucy Walker
Calcutta Hilton, John Sinclair
The Whistleblower, Larysa Kondracki
CALL+RESPONSE, Justin Dillon
Nefarious: Merchant of Souls, Benjamin Nolot
Page 41
Freedom Fighter Agreement Form
Please fill out your contact information below. This will be your official information on
record for all contact, mailings and shipments, so please be accurate and print neatly.
First Name: _____________________ MI: ______ Last Name: __________________
Mailing Address: _______________________________________________________
City: __________________________ State:_______ Zip Code: _________________
Phone number: _______________________________________________________
Email address: ________________________________________________________
Please read each policy below carefully. Initial each policy once, read
through and sign at the bottom. Sponsoring Mentor must also sign before
being faxed or mailed in.
Better Way Imports strives to operate with integrity and quality as well as the highest
service. We ask that our Freedom Fighters strive to possess the same values. Below,
you will find the policies and procedures that are required to maintain your position with
Better Way Imports as a Freedom Fighter.
____1. Product returns and/or exchanges
 Better Way Imports offers a satisfaction guarantee on all products. Better Way
Imports will unconditionally give a refund (less shipping and handling), make
an exchange for an identical product, or deliver a merchandise certificate to
use with designated Freedom Fighter within 45 days of initial purchase. Item
may be replaced within 90 days of purchase if broken. The customer is
responsible for return postage on all items that are being returned
unbroken.
____2. Freedom Fighter order submitting
 Freedom Fighter should submit event orders within 3-5 days after the event
(the extra days allow for additional sales often called “outside” orders).
 The party may stay “open” for a maximum of two weeks. Please be aware that
this is not a target timeframe but a maximum limit.
 Upon the finalization of the show, the Freedom Fighter MUST “close” the
party, meaning that the party orders cannot be changed or added to again
after this point. This also means an email is sent to Better Way Imports and
the orders will be shipped out within two weeks.
 When you “close” each event, be sure there are sufficient funds in your bank
account to be pulled. Once a show is closed, Better Way Imports has
Page 42



immediate authorization to pull the remaining balance of the show from a
Freedom Fighter’s bank account via EFT.
Better Way Imports is not liable for any overdraft bank charges and/or fees.
If using Authorize.net, All payments by credit card or accounts must be cleared
before the shipment of the order/show. If payments are not submitted by
the time the order ships, all dues will come from the Freedom Fighter
EFT. Additional fees may also apply.
____3. Online Outside Commission
 Commission will be paid on orders submitted by customers through the Better
Way Imports web store. When a customer places an outside order on our web
store, they will need to enter your name in “shipping instructions” on the
Shipping Method page.
____4. Income/Compensation/Taxes
 Freedom Fighter will be paid commission on their NET sales. This amount is
the total after any discounts and excludes tax and shipping. Freedom Fighter
will be paid based off of “Close Date” of each party. Freedom Fighter
will be paid by the 15th of the following month or the first business day
following the 15th.
 Independent Direct Sales Representatives are in no way to be considered
employees of Better Way Imports. Each Freedom Fighter is an independent
contractor.
 Freedom Fighter must file and pay taxes on the commission that they receive
as income.
 Better Way Imports will provide a 1099-MISC form at the end of January each
year for commission paid to a Freedom Fighter so long as the commission
earned exceeded $600 in the previous calendar year.
 Freedom Fighter can earn commission on Wholesale & Custom Orders
submitted through Better Way Imports.
____5. Product purchased by Freedom Fighter
 Freedom Fighter is allowed to purchase Better Way Imports items at a
significantly discounted price.
 FF orders will all be charged to your account on record by EFT. Credit cards
may not be used for FF discounted purchases.
 Items may be used for additions to personal event display, for
hostess/customer gifts, or for personal use (Freedom Fighters are encouraged
to utilize Better Way Imports products in everyday life as advertisement for
their business. Please see sample policy in your training manual for more
details.).
 If an item owned by a Freedom Fighter is delivered immediately to a customer
a replacement must be obtained by the Freedom Fighter from the hostess’s
party order.
Page 43


FF is responsible for any tax and shipping and handling applicable to his/her
order.
FF is encouraged to keep a paid invoice of purchase for tax purposes.
____6. Qualified Freedom Fighter Status
 In order to be a Qualified Freedom Fighter, he/she must achieve $250 in net
sales in a rolling quarter. A rolling quarter is a 3-month period that includes the
current month and the previous two months. Net sales are sales after
discounts and do not include tax and shipping/handling.
 A Freedom fighter who does not meet the minimum sales requirements to be
“Qualified” will be considered “Active” but not a qualified recruit in your
sponsor’s network.
 If a Freedom Fighter fails to qualify for more than one year, their account will
be inactivated, they would lose any downline recruits they may have had, they
would be required to purchase a current starter kit. Under no circumstances
will downline recruits be restored to a Freedom Fighter who lost them due to
going inactive.
____7. Use of media files
 Freedom Fighters are free to utilize any video and/or printed material provided
by Better Way Imports during the course of an Awareness Event or meeting
with customers/hostesses.
 Should a Freedom Fighter find information not provided by BWI we ask that
he/she verify it as legitimate and obtain approval for its use.
 Better Way Imports logos and tag lines are free to be used by the Freedom
Fighters but only in accordance with the logo policy guidelines.
 Other logo form organizations for which BWI is a member, such as Fair Trade
Federation and B-Corp, must be used in accordance with the guidelines
published by the organization and found in the online training material.
____8. Sales and Recruitment territory
 Better Way Imports does not limit Freedom Fighters to any sales or
recruitment territory. Freedom Fighters are free to conduct business
(Awareness Events and Sales) in any location within the United States of
America.
____9. Representing Better Way Imports
 Freedom Fighter must represent himself/herself as an Independent Sales
Representative of Better Way Imports.
 Although not direct employees of Better Way Imports, Freedom Fighters are
expected to represent the company accurately, fairly and in good taste. Better
Way Imports reserves the right to terminate a Freedom Fighter’s position at
any time if the company feels the Freedom Fighter fails to do so.
Page 44


If a Freedom Fighter plans on having any sort of Social Networking, such as
Facebook, the title of the page must have your name associated with it, not
just Better Way Import’s name or “Freedom Fighter.”
No other independent web sites using the name or any portion of the name of
Better Way Imports or any of their suppliers in its title or address will be
allowed.
____10. Competing product lines
 Freedom Fighters are not permitted to sell other products at Awareness
Events and/or conduct sales that would be in direct competition to any product
that BWI offers for sale. This list includes (but is not limited to); tote bags,
purses, jewelry, greeting cards, memo pads, journals, blankets, scarves, tshirts, dresses, tea towels, pot holders, placemats, coasters, aprons, and
pajama bottoms.
 Freedom Fighters must receive approval from BWI in order to offer any other
product for sale at Awareness events.
____11. BWI Suppliers
 Freedom Fighter agrees to not purchase & sell product directly from any BWI
suppliers including custom orders.
____12. Kit purchase agreement
 Freedom Fighter agrees to purchase the Starter Kit to activate their status with
BWI. The $199 (plus tax and shipping) Starter Kit fee must be paid in full upon
signing Freedom Fighter Agreement Form. The kit will be shipped upon
completion of payment. (Starter Kits are an exception to the no credit card
payments policy for Freedom Fighters samples. You may use a Credit Card
for your Starter Kit purchase only)
____13. Acceptance of Credit Cards for Customer Payment
 We recommend Freedom Fighters set up their own means of accepting
Credit/Debit cards from customers, such as Square or PayPal. See page 36
of this document for more information.
I, ___________________________ have read and understand the above Policies and
Procedures. I will adhere to them. I realize that should I fail to uphold this list my
Independent Direct Sales Representative agreement may be terminated.
____________________________________________________________________
Freedom Fighter
Date
Sales Mentor
Date
Page 45
Freedom Fighter Promotion Policies
Earn more by training and mentoring others to do what you do!
Freedom Fighter: Personal Recruits
3% Commission
Freedom Circle: CORE Group (6.5% Commission)
4 Qualified Freedom Fighters ($250 in NET sales in a rolling quarter.)
$4000 in group NET sales in a month
$1,000 in Personal net sales a month
YOU
Freedom Circle
FF
FF
FF
FF
Justice Circle: (3% Commission)
Maintain all of the Freedom Circle Requirements (CORE group).
Maintain minimum of 3 Freedom Circles
Combined minimum of $16,000 a month group NET sales
YOU
Justice Circle
FF
FF
FF
FF
Freedom Circle
Freedom Circle
FF
FF
FF
FF
FF
FF
FF
FF
FF
FF
Freedom Circle
FF
FF
FF
FF
FF
Page 46
Liberty Circle: (1.5% Commission)
Maintain all of the Freedom Circle Requirements (CORE group).
Maintain minimum of 2 Justice Circles and 1 Freedom Circle
Combined minimum of $40,000 a month group NET sales.
FF
YOU
Liberty Circle
FF
Justice Circle
FF
FF
Justice Circle
F
Freedom Circle
F
Page 47
Recognized-As Title vs. Paid-As Title
Each month, a Director is always paid based on the actual performance for that month.
His/her “Paid-As” title (and the resulting commission payments) will always be based
upon actual performance. If a Director fails to achieve the qualifications in a given
month, his/her “Recognized-As” title will remain at the PREVIOUS month’s title for one
month. This is designed to give the Director an opportunity to rebuild back to higher
performance.
Director Sabbatical
A Director may request a sabbatical during which the qualifications do not have to be
met. This request must be approved by Bill or Joanna Leep. The sabbatical is intended
for extreme situations such as a death in the family, extreme personal illness, or some
similar situation. The sabbatical is not intended to be used as a vacation. It is a way
that the company can help a Director get through a difficult time. When a sabbatical is
granted, the Director will retain the Paid-As and Recognized-As title he/she earned the
prior month.
When the Director who has been on sabbatical is able to return to conducting business,
he/she will have two months in which to rebuild. After that, his/her Paid-As and
Recognized-As titles will be based on actual performance.
Page 48
Hostess Wish List
Hostess Wish List
Item #
Item Name
Price
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
Hostess Discounts
2 bookings = $30 in FREE product, $10 for each additional booking
$250 - $499 show = 3 half priced items
$500 - $749 show = 4 half priced items + 1 FREE item
$750 - $999 show = 4 half priced items + 2 FREE items
$1000 - $1499 show = 4 half priced items + 3 FREE items
$1500 - $1999 show = 4 half priced item + 4 FREE items
$2000 and up show = 5 half priced item + 5 FREE items!
Hostess Wish List
Item #
Item Name
Price
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
Hostess Discounts
2 bookings = $30 in FREE product, $10 for each additional booking
$250 - $499 show = 3 half priced items
$500 - $749 show = 4 half priced items + 1 FREE item
$750 - $999 show = 4 half priced items + 2 FREE items
$1000 - $1499 show = 4 half priced items + 3 FREE items
$1500 - $1999 show = 4 half priced item + 4 FREE items
$2000 and up show = 5 half priced item + 5 FREE items!
Page 49
FAST START CLAIM FORM
I achieved my goals in starting my business with Better Way Imports, and I am ready to
claim my Fast Start rewards!
Name
Date
_______
LEVEL 1: I achieved Fast Start sales Level 1. Please send my $50 rebate.
_______
LEVEL 2: I achieved Fast Start Sales Level 2. Please send these
products for my $100 free.
Product Code
Name
$ Amount
TOTAL
_______
LEVEL 3: I achieved Fast Start sponsoring by sponsoring the following
qualified recruit:
Recruit Name
Product Code
Recruit Start Date
Recruit’s Sales
1st 30 Days
Name
$ Amount
TOTAL
Page 50
LIST OF 100
The best way to get started is to make a list of 100, or more, people that you can talk to about
Better Way Imports. Think of everyone – your relatives, friends, acquaintances, friends of your
friends, neighbors, co-workers – everyone! You never know who will be interested in our
message of hope and our fantastic products, hostess plan, and career opportunity!
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KEEP
GOING
Page 51
Guest List
The key to a fun and successful party is having lots of guests. They key to having lots of guests
are to invite, invite, and invite some more. We suggest you invite at least 30 people and ask
each of them to bring a friend. When you invite 30 you can usually count on having 8-10 people
attend your party. So, take a few minutes, make 3 copies of this blank list, compile your guest
list, then send me a copy!
Name
Address
Phone
Email
Name
Address
Phone
Email
Name
Address
Phone
Email
Name
Address
Phone
Email
Name
Address
Phone
Email
Name
Address
Phone
Email
Name
Address
Phone
Email
Name
Address
Phone
Email
Name
Address
Phone
Email
Name
Address
Phone
Email
Your Freedom Fighter: ____________________________________________________
Page 52
Party Checklist
Party Date: _______________________________________________________
Name: ___________________________________________________________
Address: _________________________________________________________
Email: ___________________________________________________________
Home phone: _____________________________________________________
Cell: ____________________________________________________________
Hostess she booked under: __________________________________________
__ Gave hostess packet, including a hostess envelope filled with:
 One of each current catalogs
 5 guest order forms. Be sure your name and telephone number is on them.
 A guest list.
 5 reminder cards she can pass out to friends.
 5 sponsoring flyers she can share with her friends
__ Sent thank you note for booking.
__ Created event on FF order form.
__ Sent pre-event e-mail.
__ Sent out reminders:
___ Facebook Event
___ E-vite
___Postcards
__ Printed Google maps or Mapquest directions. Mileage: __________
__ Called hostess for coaching 2-3 days after she booked.
__ Called hostess 1-2 days before her party for encouragement and last-minute advice.
__ Sent “order has shipped” e-mail.
__ Entered into a database
___ Excel
___ Gmail
___ MailChimp
____________ Opened
___ Other
____________ Hostess’ Total
__ Sent thank you card
to the hostess
____________ Closed
____________ Product Totals
____________ Order Number
____________ Commission
Page 53
Better Way Imports Exchange Form
Better Way Imports offers a satisfaction guarantee on all of our products! We will, without
condition, give a refund (less shipping and handling), exchange for an identical item or deliver a
merchandise certificate to use with your Freedom Fighter within 45 days of the initial purchase.
Customer is responsible for return postage. Send the item(s) and completed Exchange Form to:
Better Way Imports
Attn: Exchanges
201 W. Washington, Ste. 100
Zeeland, MI 49464
Name: _____________________________
Phone: _________________________
Address: _____________________________________________________________
City: _____________________________________ State: ______ Zip: ___________
E-mail: ______________________________________________________________
____________________________________________________________________
Freedom Fighter Name
Hostess Name
Date of Event
Items Being Returned
(Reasons: 1 – Did not like, 2 – Broken, 3 – Wrong Item)
______________________________________________________________________
Item Name
Item #
Price
Reason #
______________________________________________________________________
Item Name
Item #
Price
Reason #
Please check one of the following:
( ) Exchange for same item* ( ) Receive a refund
( ) Receive Merchandise Certificate
*If item is out of stock OR discontinued, Better Way Imports will send a Merchandise Certificate that you
can use with your Freedom Fighter.
Better Way Imports
201 W. Washington, Ste. 100 www.betterwayimports.com
Zeeland, MI 49464
[email protected]
Phone: 616.648.0900
Do Good. Do Well
Page 54
Open Date Sheet for Better Way Imports Parties
These are the dates I have available to hold parties for the month of ______________.
Please select the date that works for you and your guests and then see me for a hostess
packet. If you’d like to know more about our FREE and DISCOUNTED prices for
hostesses, and how the work we do, and the products your friends buy, help employ
women who were rescued from slavery, please ask me!
Date:
Hostess:
Street:
City/State/Zip:
Day phone:
Evening phone:
Best time to reach me:
Email address:
Date:
Hostess:
Street:
City/State/Zip:
Day phone:
Evening phone:
Best time to reach me:
Email address:
Date:
Hostess:
Street:
City/State/Zip:
Day phone:
Evening phone:
Best time to reach me:
Email address:
Date:
Hostess:
Street:
City/State/Zip:
Day phone:
Evening phone:
Best time to reach me:
Email address:
Date:
Hostess:
Street:
City/State/Zip:
Day phone:
Evening phone:
Best time to reach me:
Email address:
Date:
Hostess:
Street:
City/State/Zip:
Day phone:
Evening phone:
Best time to reach me:
Email address:
Page 55