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2. advertising and marketing
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JOBURG
my
Rate Card
2015
Official Magazine for
the SPAR Women’s
Challenge, joburg leg
Readership:
50 000
My Joburg Race Magazine
My Joburg Race is a glossy
women’s magazine published
exclusively for the Johannesburg
Leg of the Annual SPAR Women’s
Challenge.
10 000 copies are distributed to
this captive audience, of which
98% are women within the LSM
Group of 5 to 10, making it the
perfect way for your advertising
to reach your target market! The
magazine also plays a major role
in conveying the love of JOBURG
City that this race is all about!
Content and Distribution
The magazine contains everything that racers
and spectators need to know about the race, the
venue and staying healthy. Related topics such
as the best running and fitness accessories,
interesting female-oriented exercise topics
and nutrition guidelines for entrants to follow
ensuring proper preperation for the race. As
every participant receives a copy, it is seen as a
memento for those who complete this race.
The magazine is distributed to the entrants
when they enter the race at their nearest
SPAR store. Online entrants are given a
copy when they collect their T-shirts at
registration.
estimated
My Joburg Race
magazine
targets women
of all ages,
races, cultures
and callings
taking part in th
e SPAR
Women’s challe
nge…
Book your spac
e!
readership
majority age:
20-60 LSM: 5-10
CLICK HERE to
view THE DIGITAL
PUBLICATION
15,000 98% 2%
Entrants Women Men
About SPAR Women’s Challenge
The SPAR Women’s Challenge offers women the opportunity to partake in a 5km or a 10km race and women of all levels of fitness, expertise, shapes
and sizes are encouraged to take on the challenge – beauty knows no boundaries. The 10km race forms part of the SPAR Women’s Challenge “Grand
Prix Series” – a series of five races hosted across the country, which challenges the entrants to earn points based on their performances in each race,
with the elite runners encouraged to enter as many races as their programmes allow.
Over the years, The SPAR Women’s Challenge, aptly nicknamed “South Africa’s Most Beautiful Road Race”, has given women the opportunity to show how
they make a difference in their communities and in the lives of all they come in contact with. Women of all ages, races, cultures, denominations and callings have
one common thread of gold that knits them together: their beauty. A beauty which is not always seen with the eye, but which forms the fibre of each woman’s
being. And what better way to celebrate this beauty – this diversity and innate strength – than with an event that is marked on the calendars of thousands of
women around Johannesburg, Gauteng and the country: The SPAR Women’s Challenge.
Visit www.sparwomensrace.co.za for more information.
JOBURG
CLICK HERE to
view THE DIGITAL
PUBLICATION
my
Material Requirements
Publication Date
SIZE
TRIM (h x w)
BLEED (h x w)
TYPE (h x w)
ISSUE
Double Page Spread (DPS)
275 x 420 mm
285 x 430 mm
245 x 390 mm
My Joburg Race 2015
Full Page (FP)
275 x 210 mm
285 x 220 mm
245 x 180 mm
EDITORIAL DEADLINE
Half Page Vertical (HP)
275 x 100 mm
285 x 110 mm
255 x 80 mm
Half Page Horizontal (HP)
135 x 210 mm
145 x 220 mm
115 x 190 mm
30 June 2015
Third Page Vertical Strip (TPS)
275 x 70 mm
285 x 80 mm
260 x 55 mm
Third Page Horizontal Strip (TPS)
90 x 210 mm
100 x 220 mm
75 x 195 mm
Quarter Page (QP)
135 x 102 mm
145 x 112 mm
115 x 82 mm
• All material to be supplied on disk or email ([email protected]) • Print material must be supplied in PDF format, with a colour proof* (*If a cromalin colour
proof is not supplied, Free Radical Media will take no responsibility for colour matching in the final product.) • PDF file must be print optimised at high resolution
(300dpi), with the page size set to 5 mm larger all around. • All fonts must be converted to paths.
Advertising Rates
DESCRIPTION
2015 EDITION
Double Page Spread (DPS)
R 37 114
Full Page (FP)
R 20 958
Half Page (HP)
R 10 766
Third Page Strip (TPS)
R 8 371
Quarter Page (QP)
R 5 976
PRIME POSITIONS
2015 EDITION
Inside Front Cover DPS
R 40 707
2nd Opening DPS
R 38 311
Inside Front Cover FP
R 22 754
Inside Back Cover FP
R 22 754
Outside Back Cover FP
R 23 952
Page next to Contents / Editor
R 22 754
Conditions:
•All rates are for full colour insertions.
•All prices exclude VAT.
•Other prices on request.
•The right to refuse/edit advertorial is reserved.
•Payment options: Specified on booking form.
•Cancellation deadlines are the same as booking deadlines.
•Clients who fail to supply copy, photographs, finished advertising
material by deadline date will be billed for the space booked.
•15% loading for guaranteed positions.
•7% loading for guaranteed right hand page.
•All prices include 16,5% agency commission.
ADVERT DEADLINE
31 July 2015
Deadline dates are subject to change
Contact Us
Postal Address
P.O. Box 35426, Menlo Park, 0102
MANAGING DIRECTOR
Fanie Hendriksz
[email protected]
Managing EDITOR
Nicola Profir
[email protected]
CREATIVE MANAGER
Aneska Meintjes
[email protected]
SALES executives
Ilse Mather: +27 83 675 0331
[email protected]
Caroline Martin: +27 72 235 5725
[email protected]
Published by free radical media
www.freeradicalmedia.co.za