Smartphone CRM system
(1) Membership – Coupon publisher.
(2) Coupon deliver .
(3) Online Ordering.
(4) Online Booking.
Customers bring benefit
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YoungPOS Introduction
Touch screen Point of Sales solutions
Social network and Mobile CRM
8 years
POS experience
60%
F&B and retails
market share in
Hochiminh City
Current situation
1. Difficulties
Competitive
 Competitors expand, smaller market
Customer loyalty
 Customer loyalty improvement
share
 Brand attractive solutions
 Advertising cost increase
 80% revenue from 20% big customer
 Revenue decrease because of reducing
price
Current situation
2. Customer demands
+ Booking and shopping easy
+ Saving from promotion/discount
+ Good quality from brand name.
+ Be special
Current situation
3. Marketing and technology trend
Online Marketing and promotion instead of
136
Millions of mobile subs (6/2013).
broadcast media (radio, TV, papers)
Smartphone,
Customer care when buying prodúctss
30%
Social networking sharing information
Smartphone in hand
Online shopping
Smartphone is the key
20
Millions of 3G, (60% user is 3G in big cities)
Smartphone CRM system
6
Customer community enlarge
1
06
benefits
Easy, reduce cost of leflet
2
Discount vouchers
directly to customers
4
3
Membership
And customer care
5
Shopping online
Booking online
Promotions
A) Members: By total expense (Mobile phone number or ID), 4 type, with different
discount.
Level 4: Standard (0% discount or other)
Level 3: Silver (5% discount or other)
Level 2: Gold (10% discount or other)
Level 1: Diamond (15% discount or other)
If non membership is apply, all discount will be 0%, Customer total expenses still be
monitored
Promotions
B) Coupon issue: Marketing Dept. create coupon type and sent to group of customer
correspondence
Eg: Coupon to all customer:
Promotion name: Passio 4th birthday
Discount 20%
Condition : Coupon / 1 invoice
Expired date: 31/08/2014
Promotions
C) Coupond based on current bill:
Eg: Customer buy >100.000 will be get 10% or 100.000 for the next time use service in 60
days from the date of issue.
D) Discount based on complex situation: Member, Coupon, …, in alternatively.
Make difference for members.
Eg : Gold member customer get 10% discount, can get 20% discount if they have anothẻ
10% coupon in other program
Shopping online
1) Online good available setting up.
2) Group in discount.
3) Customer login and check information, chose prodúct
4) Delivery information input and send.
5) Order received and confirm.
6) Delivery process.
7) Customer can check the order status in the app.
Booking online
1) Config Table infor (table / room) and specification (view, air condition,..)
2) Config Waiter information.
3) Customer login and chose available table and waiter.
4) Time of booking and send.
5) Check and confirm.
6) Customer can check information of booking from the app.
7) Cancel progress in cases .
Application screen
1
2
3
1) Search the app in PlayStore (Android) or Apple Store.
2) Install it in smartphone.
3) Registration.
4) Login.
5) Main page
4
5
Company benefit
1.
2.
3.
4.
5.
Customer care services by Discount and other vouchers
Customer information, total expenses, habit of buying
Direct communication channel to customer
Alliance to other companies and improve customers numbers
Increase sales revenue by online shopping and delivering.
Comparison to traditional solutions
Traditional marketing
Promotion vouchers: 50.000.0000 đồng
Smart Piggy
3% for each used invoice.
Print : 3.000/voucher, Minimum 10.000
Deliver fee : 7.000/voucher,
Member card: 13.000.000 đồng
Print 8000/card, minimum 1000
Deliver fee : 5.000/card
Cannot use without vouchers and card present
App in smart phone. Allway in hand
No customer information, especially when customer
changed it
Customer register and change infor usually
Total expense of customer monitoring is imposible
Monitor customer expense
Voucher based on bill is hardly to implement
Automatic issue voucher based on bill used
No customer community from other source / partner
Alliance creator and integrated customer community
No support online activities (routing, shopping)
Address in map, shopping online
Services fee
1.
2.
3.
4.
5.
6.
Monthly service fee : 300.000/shop
Discount voucher : 3% invoice based on real order.
Member discount: free
Alliance creator: free
Free in 5 months from: 01/07/2014 – 01/12/2014
Time of payment: 1st week of next month